--- title: "Agicap" id: "21578" type: "case_study" slug: "fintech" published_at: "2026-07-27T11:51:28+00:00" modified_at: "2026-10-08T16:39:11+00:00" url: "https://www.mailsoar.com/case-studies/fintech/" markdown_url: "https://www.mailsoar.com/case-studies/fintech.md" excerpt: "Discover how MailSoar rebuilt sender reputation for a 5M-email/month multi-country fintech, taking Microsoft inbox placement from 60% to 98% in 9 months." taxonomy_esp: - "HubSpot" - "SendGrid" taxonomy_industry: - "Finance" taxonomy_issue: - "Email infrastructure" - "Spam Placement" --- FinTech · SaaS — B2B · # Agicap Discover how MailSoar rebuilt sender reputation for a 5M-email/month multi-country fintech, taking Microsoft inbox placement from 60% to 98% in 9 months. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site?utm_source=google&utm_medium=search&utm_campaign=casestudy) Inbox Placement 60%98% Inactive re-engaged ~18% In Brief**Agicap**, a B2B fintech, was landing in spam at Microsoft as it expanded into new countries. MailSoar rebuilt its email infrastructure with country-specific subdomains, separated marketing from transactional, and cleaned the lists. **Inbox placement rose from 60% to 98% and open rates from 25% to 40%.** IndustryFintech (SaaS) - Multi-country. ChallengeSpam placement at Microsoft + multi-country segmentation. SolutionCountry subdomains, IP separation, list hygiene, DMARC/BIMI. Outcome**· 60% → 98%** inbox placement **· 25% → 40%** open rate. Duration9 months. ~5M emails / month Inbox Placement 60%98% Unique Open Rate 25%40% IP / Domain Reputation RedGreen Inactive re-engaged ~18% The ClientThe ChallengeThe Diagnosis Agicap is a fast-growing fintech scaling its cash-flow management platform across multiple European markets. Email sits at the core of its marketing, sales, and product communication — around 5M sends a month through HubSpot and SendGrid. As the company expanded country by country, its email infrastructure hadn't kept pace. Two problems hit at once. First, deliverability was breaking down at Microsoft, where a large share of Agicap's B2B database lives. A compromised domain reputation was pushing corporate emails straight to spam. Second, Agicap had just expanded into several countries, each needing its own strategy — with real legal constraints around segmentation and unsubscribes — yet nearly all traffic still ran through a single primary .com domain. Our audit traced the collapse to two root causes: a lack of segmentation (marketing, sales, and transactional all shared one reputation, so any weakness dragged everything down) and a high bounce rate from invalid addresses — users signing up with fake emails just to access gated resources. Because everything funneled through one domain, there was no way to monitor metrics by country. That was the first thing we fixed. ## What we did ## How MailSoar has helped Agicap escape Microsoft's spam folder In 5 steps 1. 1**Audit & infrastructure mapping.** Mapped exactly what was sent, to whom, and from which entity — then built country-level monitoring where none existed. 2. 2**Country subdomains + IP separation.** A dedicated subdomain per country, with marketing and transactional split across different ESPs and IPs (dedicated for high volume, shared for low). No market could contaminate another. 3. 3**List cleaning, sunsetting & authentication.** Verified every country list, segmented by last engagement to ramp safely, secured Microsoft mitigation, and set up DMARC + BIMI for security and inbox visibility. 4. 4**Re-engagement of the backlog.** Reached wider audiences at higher open rates and ran a re-engagement sequence — recapturing ~18% of inactive subscribers. 5. 5**Ongoing advisory.** Regular check-ups, industry updates, and support on specific issues as they arise. [https://trustfolio.co/en-GB/profil/mailsoar-hr0DVt0nk/reference/n6epUmFN6p](https://trustfolio.co/en-GB/profil/mailsoar-hr0DVt0nk/reference/n6epUmFN6p) [in](https://www.linkedin.com/in/micka%C3%ABl-jordan-6485231a/) [Mickael Jordan Chief Revenue Officer, Agicap](https://www.linkedin.com/in/micka%C3%ABl-jordan-6485231a/) > MailSoar helped us stop the bleeding quickly, then restructure our email marketing, sales, and product approach. Problem solved! [https://trustfolio.co/en-GB/profil/mailsoar-hr0DVt0nk/reference/n6epUmFN6p](https://trustfolio.co/en-GB/profil/mailsoar-hr0DVt0nk/reference/n6epUmFN6p) ## The results Inbox placement, open rates, and reputation all recovered — with a re-engagement bonus of audience Agicap already owned but could no longer reach. 60% 98% Inbox Placement 25% 40% Unique Open Rate Red Green IP / Domain Reputation ## MailSoar at a glance MailSoar is an international email deliverability consultancy specializing in inbox placement, sender reputation, email authentication and email infrastructure. 25 Experts Senior deliverability consultants 500+ Clients In 20+ countries 4.9/5 Trustfolio 200+ verified customer reviews **Services**[Find](/services-solutions/deliverability-audit/) (audit) · [Fix](/services-solutions/infrastructure-setup/) (recovery) · [Grow](/services-solutions/recommendation-implementation/) (scaling) · [Run](/services-solutions/ongoing-support/) (monitoring) **Expertise**SPF, DKIM, DMARC, BIMI · IP and domain reputation · Gmail, Microsoft, Yahoo **Platforms**All major ESPs, no platform migration required **Clients**SaaS, e-commerce, finance, publishing, MarTech, high-volume senders [→ Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) [More about MailSoar](/about/) ## Frequently asked Why were Agicap's emails going to spam at Microsoft? A compromised domain reputation, combined with unsegmented sending and a high bounce rate from invalid signup emails, pushed Agicap's B2B mail into spam at Microsoft. Fixing it required rebuilding reputation, separating sending streams, and cleaning the lists. Last updated: October 8, 2026 [Voir toutes nos études de cas →](/fr/cas-client/) ## Prêt à rétablir votre délivrabilité ? Un appel offert de 30 minutes avec un consultant senior. Vous repartez avec une solution concrète. [Je réserve un appel](https://meetings-eu1.hubspot.com/pierre-pignault/site-fr?utm_source=site&utm_medium=cta-deliverability&utm_campaign=booking) #### Ready for fast, measurable email performance? Emails in spam, a blacklisted domain, open rates dropping — tell us what's broken and get a straight answer in 30 minutes on how we can help. No commitment. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) [Explore all client case studies →](/case-studies/) #### Ready for fast, measurable email performance? Emails in spam, a blacklisted domain, open rates dropping — tell us what's broken and get a straight answer in 30 minutes on how we can help. No commitment. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) #### Ready for fast, measurable email performance? Emails in spam, a blacklisted domain, open rates dropping — tell us what's broken and get a straight answer in 30 minutes on how we can help. No commitment. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site)