Conclude and Establish best practices

remote team

Deliverability improvement is measured over time, and getting an optimal delivery can take weeks, sometimes months even with the best practices. The delay is depending mostly on how many emails you have previously sent in spam.

For Teo, after 2 weeks for sending the newsletter over 7 days and not in one day, his open rates for the newsletter have doubled. We have also put in place a monthly deliverability check-up, to identify any issues before they start being threatening.

Every 3 months, a full list of cleaning is performed to keep the bounce rate as little as possible.