{"id":23962,"date":"2026-09-08T02:21:00","date_gmt":"2026-09-08T00:21:00","guid":{"rendered":"https:\/\/www.mailsoar.com\/?post_type=case_study&p=23962"},"modified":"2026-09-22T11:14:37","modified_gmt":"2026-09-22T09:14:37","slug":"getflex","status":"publish","type":"case_study","link":"https:\/\/www.mailsoar.com\/fr\/cas-client\/getflex\/","title":{"rendered":"Flex"},"excerpt":{"rendered":"

D\u00e9couvrez comment MailSoar a sorti les emails de l\u2019app fintech Flex de l\u2019onglet Promotions de Gmail et des spams. Un enjeu essentiel \u00e0 plus de 50\u00a0millions d\u2019emails par mois. R\u00e9sultat : +70% d\u2019ouvertures.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"mscs_company_name":"GetFlex","mscs_company_url":"https:\/\/getflex.com\/","mscs_subheader":"Fintech, Apps, B2C, Finance","mscs_cta_text":"Consulter un expert","mscs_cta_url":"https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy","mscs_brief":"Produit fintech grand public reposant sur des rappels de paiement et des communications de compte envoy\u00e9s au bon moment, Flex a besoin que ses emails arrivent vraiment \u00e0 ses utilisateurs : un message bloqu\u00e9 dans l\u2019onglet Promotions de Gmail ou filtr\u00e9 en spam peut signifier une \u00e9ch\u00e9ance manqu\u00e9e ou une occasion perdue de construire son historique de cr\u00e9dit.","mscs_brief_industry":"Finance, Fintech grand public, Paiement des loyers.","mscs_brief_challenge":"Sortir de l\u2019onglet Promotions de Gmail et du spam chez Microsoft et Yahoo.","mscs_brief_solution":"Refonte des templates, segmentation de l\u2019infrastructure, warm-up des IP d\u00e9di\u00e9es, nettoyage et validation des listes, renforcement DMARC, segmentation bas\u00e9e sur l\u2019engagement.","mscs_brief_outcome":"Plus aucun placement en Promotions ni en spam ; taux d\u2019ouverture en hausse de 70%.","mscs_volume":"50 millions d\u2019emails \/ mois","mscs_duration":"9 mois.","mscs_folder_client":"Flex est une app fintech grand public qui permet aux locataires de payer leur loyer et leurs factures en deux fois tout en construisant leur historique de cr\u00e9dit.\n\nAvec plus de 50 millions d\u2019emails par mois envoy\u00e9s via Iterable<\/strong>, un audit a montr\u00e9 que le filtrage de contenu, une segmentation limit\u00e9e et un contr\u00f4le insuffisant de l\u2019infrastructure d\u2019envoi expliquaient le placement dans l\u2019onglet Promotions chez Gmail et le spam r\u00e9siduel chez Microsoft et Yahoo.","mscs_folder_challenge":"Le cas de Flex : un manque de ma\u00eetrise du contenu et de l\u2019infrastructure, et non un probl\u00e8me de blacklist ou d\u2019authentification.

\u2022 Filtrage de contenu<\/strong> : les templates et la mise en forme d\u00e9clenchaient les filtres de contenu des messageries, poussant les emails vers l\u2019onglet Promotions de Gmail plut\u00f4t que la bo\u00eete de r\u00e9ception principale.
\u2022 Segmentation limit\u00e9e<\/strong> : les emails de compte critiques n\u2019\u00e9taient pas clairement s\u00e9par\u00e9s des envois manuels et de r\u00e9engagement plus risqu\u00e9s, exposant des messages importants au m\u00eame profil de risque que les campagnes de masse.
\u2022 Contr\u00f4le insuffisant de l\u2019infrastructure d\u2019envoi<\/strong> : aucun canal d\u00e9di\u00e9 et ma\u00eetris\u00e9 pour les emails prioritaires, et une base contenant environ 4 \u00e0 5% d\u2019adresses \u00e0 risque, sans validation \u00e0 l\u2019inscription<\/strong>.\n\nAu d\u00e9part, 75%<\/strong> des emails de Flex atteignaient la bo\u00eete de r\u00e9ception. Un niveau d\u00e9j\u00e0 correct, mais plafonn\u00e9 par l\u2019onglet Promotions et le spam r\u00e9siduel, avec un taux d\u2019ouverture unique de seulement 30%<\/strong>.","mscs_folder_diagnosis":"MailSoar a reconstruit les templates prioritaires de Flex en HTML propre et test\u00e9 progressivement le contenu, les objets et les \u00e9l\u00e9ments de pied de page.\n\nLes emails cl\u00e9s ont \u00e9t\u00e9 s\u00e9par\u00e9s des envois manuels et de r\u00e9engagement plus risqu\u00e9s, le trafic marketing a \u00e9t\u00e9 migr\u00e9 vers deux nouveaux sous-domaines d\u2019envoi, et l\u2019\u00e9quipe a \u00e9tudi\u00e9 le passage d\u2019Iterable vers une infrastructure SMTP plus ma\u00eetrisable.\n\nToute la base joignable a \u00e9t\u00e9 nettoy\u00e9e apr\u00e8s identification des adresses \u00e0 risque, et une validation a \u00e9t\u00e9 ajout\u00e9e \u00e0 l\u2019inscription.\n\nLes IP d\u00e9di\u00e9es ont \u00e9t\u00e9 chauff\u00e9es via le processus de warm-up hybride de Mailgun, les automatisations ont \u00e9t\u00e9 migr\u00e9es progressivement en commen\u00e7ant par les parcours \u00e0 faible volume et fort engagement, les campagnes manuelles ont \u00e9t\u00e9 segment\u00e9es selon l\u2019engagement r\u00e9cent, et les utilisateurs inactifs ont \u00e9t\u00e9 r\u00e9engag\u00e9s avant d\u2019\u00eatre retir\u00e9s.\n\nLa politique DMARC est pass\u00e9e de p=quarantine \u00e0 p=reject une fois les contr\u00f4les d\u2019authentification valid\u00e9s, et BIMI a \u00e9t\u00e9 envisag\u00e9 pour gagner en visibilit\u00e9.\n\nAvec des emails de compte critiques prot\u00e9g\u00e9s des envois plus risqu\u00e9s et un placement en bo\u00eete de r\u00e9ception r\u00e9tabli chez Gmail, Microsoft et Yahoo, les rappels de paiement et communications de compte de Flex arrivent d\u00e9sormais au bon moment, au service du produit de paiement fractionn\u00e9 comme de la promesse de construction de cr\u00e9dit.\n\nLes taux d\u2019ouverture ont progress\u00e9 de 70%, et la r\u00e9putation d\u2019exp\u00e9diteur est pass\u00e9e de moyenne \u00e0 \u00e9lev\u00e9e.<\/strong>","mscs_steps_title":"Cette app fintech est sortie de l\u2019onglet Promotions de Gmail et du spam.","mscs_steps_subtitle":"En 5 \u00e9tapes","mscs_quote_text":"Nous rencontrions des probl\u00e8mes de d\u00e9livrabilit\u00e9 email, et Pierre et son \u00e9quipe ont su nous aider \u00e0 les r\u00e9soudre.","mscs_quote_contact_name":"Kate Richards","mscs_quote_contact_role":"Growth Marketing Manager, Flex","mscs_quote_contact_linkedin_url":"https:\/\/www.linkedin.com\/in\/kate-richards\/","mscs_results_subtitle":"Des am\u00e9liorations mesurables de la performance et de la d\u00e9livrabilit\u00e9 email.","mscs_company_logo_id":22579,"mscs_hide_from_reviews":false,"mscs_result_1_label":"Placement en inbox","mscs_result_1_before_value":"75%","mscs_result_1_after_value":"99%","mscs_result_1_type":"percentage","mscs_result_1_featured":true,"mscs_result_2_label":"Taux d\u2019ouverture unique","mscs_result_2_before_value":"30%","mscs_result_2_after_value":"45%","mscs_result_2_type":"percentage","mscs_result_2_featured":true,"mscs_result_3_label":"R\u00e9putation IP \/ domaine","mscs_result_3_before_value":"Moyenne","mscs_result_3_after_value":"Haute","mscs_result_3_type":"status","mscs_result_3_featured":false,"mscs_result_4_label":"","mscs_result_4_before_value":"","mscs_result_4_after_value":"","mscs_result_4_type":"percentage","mscs_result_4_featured":false,"mscs_result_5_label":"","mscs_result_5_before_value":"","mscs_result_5_after_value":"","mscs_result_5_type":"percentage","mscs_result_5_featured":false,"mscs_step_1_bold_lead":"Refonte du contenu et des templates","mscs_step_1_description":"Les templates prioritaires ont \u00e9t\u00e9 reconstruits en HTML propre, et le contenu, les objets et les pieds de page test\u00e9s progressivement pour r\u00e9duire le filtrage li\u00e9 au contenu.","mscs_step_2_bold_lead":"Segmentation de l\u2019infrastructure","mscs_step_2_description":"Les emails cl\u00e9s ont \u00e9t\u00e9 s\u00e9par\u00e9s des envois manuels et de r\u00e9engagement plus risqu\u00e9s, le trafic marketing migr\u00e9 vers deux nouveaux sous-domaines d\u2019envoi, et l\u2019\u00e9quipe a \u00e9tudi\u00e9 le passage \u00e0 une infrastructure SMTP plus ma\u00eetrisable dans Iterable.","mscs_step_3_bold_lead":"Hygi\u00e8ne et validation des listes","mscs_step_3_description":"Toute la base joignable a \u00e9t\u00e9 nettoy\u00e9e apr\u00e8s l\u2019identification d\u2019environ 4 \u00e0 5% d\u2019adresses \u00e0 risque, avec une validation ajout\u00e9e \u00e0 l\u2019inscription pour \u00e9viter que de nouvelles adresses \u00e0 risque ne s\u2019accumulent.","mscs_step_4_bold_lead":"Warm-up et migration ma\u00eetris\u00e9e des automatisations","mscs_step_4_description":"Les IP d\u00e9di\u00e9es ont \u00e9t\u00e9 chauff\u00e9es via le warm-up hybride de Mailgun, les automatisations d\u00e9plac\u00e9es progressivement en commen\u00e7ant par les parcours \u00e0 faible volume et fort engagement, les campagnes manuelles segment\u00e9es selon l\u2019engagement r\u00e9cent, et les utilisateurs inactifs r\u00e9engag\u00e9s avant d\u2019\u00eatre retir\u00e9s.","mscs_step_5_bold_lead":"Renforcement de l\u2019authentification et visibilit\u00e9","mscs_step_5_description":"La politique DMARC est pass\u00e9e de p=quarantine \u00e0 p=reject une fois les contr\u00f4les d\u2019authentification valid\u00e9s, et BIMI a \u00e9t\u00e9 envisag\u00e9 pour am\u00e9liorer la visibilit\u00e9 de la marque en bo\u00eete de r\u00e9ception.","mscs_step_6_bold_lead":"","mscs_step_6_description":"","mscs_step_7_bold_lead":"","mscs_step_7_description":"","mscs_step_8_bold_lead":"","mscs_step_8_description":"","mscs_step_9_bold_lead":"","mscs_step_9_description":"","mscs_step_10_bold_lead":"","mscs_step_10_description":"","mscs_step_11_bold_lead":"","mscs_step_11_description":"","mscs_step_12_bold_lead":"","mscs_step_12_description":"","mscs_faq_1_question":"Pourquoi des emails arrivent-ils dans l\u2019onglet Promotions de Gmail alors que le domaine d\u2019envoi n\u2019est pas blacklist\u00e9 ?","mscs_faq_1_answer":"Le placement en Promotions d\u00e9pend surtout de signaux li\u00e9s au contenu et \u00e0 l\u2019infrastructure (templates, mise en forme, s\u00e9paration plus ou moins nette des types d\u2019emails) plut\u00f4t que d\u2019une blacklist. C\u2019est en reconstruisant les templates en HTML propre et en s\u00e9parant les emails critiques des envois plus risqu\u00e9s que Flex est pass\u00e9 de 75% \u00e0 99% de placement en bo\u00eete de r\u00e9ception, avec des taux d\u2019ouverture en hausse de 70%.","mscs_faq_2_question":"","mscs_faq_2_answer":"","mscs_faq_3_question":"","mscs_faq_3_answer":"","mscs_faq_4_question":"","mscs_faq_4_answer":"","mscs_faq_5_question":"","mscs_faq_5_answer":"","mscs_faq_6_question":"","mscs_faq_6_answer":"","mscs_faq_7_question":"","mscs_faq_7_answer":"","mscs_faq_8_question":"","mscs_faq_8_answer":"","mscs_faq_9_question":"","mscs_faq_9_answer":"","mscs_faq_10_question":"","mscs_faq_10_answer":"","mscs_faq_11_question":"","mscs_faq_11_answer":"","mscs_faq_12_question":"","mscs_faq_12_answer":"","mscs_faq_13_question":"","mscs_faq_13_answer":"","mscs_faq_14_question":"","mscs_faq_14_answer":"","mscs_faq_15_question":"","mscs_faq_15_answer":"","mscs_faq_16_question":"","mscs_faq_16_answer":"","mscs_faq_17_question":"","mscs_faq_17_answer":"","mscs_faq_18_question":"","mscs_faq_18_answer":"","mscs_faq_19_question":"","mscs_faq_19_answer":"","mscs_faq_20_question":"","mscs_faq_20_answer":"","ms_rating":"4.5"},"esp":[306],"industry":[280],"issue":[294,293],"class_list":["post-23962","case_study","type-case_study","status-publish","hentry","esp-iterable-fr","industry-finance-fr","issue-faibles-taux-ouverture","issue-mauvaise-reputation-expediteur"],"spectra_custom_meta":{"_uagb_previous_block_counts":["a:90:{s:21:\"uagb\/advanced-heading\";i:0;s:15:\"uagb\/blockquote\";i:0;s:12:\"uagb\/buttons\";i:0;s:18:\"uagb\/buttons-child\";i:0;s:19:\"uagb\/call-to-action\";i:0;s:15:\"uagb\/cf7-styler\";i:0;s:11:\"uagb\/column\";i:0;s:12:\"uagb\/columns\";i:0;s:14:\"uagb\/container\";i:0;s:21:\"uagb\/content-timeline\";i:0;s:27:\"uagb\/content-timeline-child\";i:0;s:14:\"uagb\/countdown\";i:0;s:12:\"uagb\/counter\";i:0;s:8:\"uagb\/faq\";i:0;s:14:\"uagb\/faq-child\";i:0;s:10:\"uagb\/forms\";i:0;s:17:\"uagb\/forms-accept\";i:0;s:19:\"uagb\/forms-checkbox\";i:0;s:15:\"uagb\/forms-date\";i:0;s:16:\"uagb\/forms-email\";i:0;s:17:\"uagb\/forms-hidden\";i:0;s:15:\"uagb\/forms-name\";i:0;s:16:\"uagb\/forms-phone\";i:0;s:16:\"uagb\/forms-radio\";i:0;s:17:\"uagb\/forms-select\";i:0;s:19:\"uagb\/forms-textarea\";i:0;s:17:\"uagb\/forms-toggle\";i:0;s:14:\"uagb\/forms-url\";i:0;s:14:\"uagb\/gf-styler\";i:0;s:15:\"uagb\/google-map\";i:0;s:11:\"uagb\/how-to\";i:0;s:16:\"uagb\/how-to-step\";i:0;s:9:\"uagb\/icon\";i:0;s:14:\"uagb\/icon-list\";i:0;s:20:\"uagb\/icon-list-child\";i:0;s:10:\"uagb\/image\";i:0;s:18:\"uagb\/image-gallery\";i:0;s:13:\"uagb\/info-box\";i:0;s:18:\"uagb\/inline-notice\";i:0;s:11:\"uagb\/lottie\";i:0;s:21:\"uagb\/marketing-button\";i:0;s:10:\"uagb\/modal\";i:0;s:18:\"uagb\/popup-builder\";i:0;s:16:\"uagb\/post-button\";i:0;s:18:\"uagb\/post-carousel\";i:0;s:17:\"uagb\/post-excerpt\";i:0;s:14:\"uagb\/post-grid\";i:0;s:15:\"uagb\/post-image\";i:0;s:17:\"uagb\/post-masonry\";i:0;s:14:\"uagb\/post-meta\";i:0;s:18:\"uagb\/post-taxonomy\";i:0;s:18:\"uagb\/post-timeline\";i:0;s:15:\"uagb\/post-title\";i:0;s:20:\"uagb\/restaurant-menu\";i:0;s:26:\"uagb\/restaurant-menu-child\";i:0;s:11:\"uagb\/review\";i:0;s:12:\"uagb\/section\";i:0;s:14:\"uagb\/separator\";i:0;s:11:\"uagb\/slider\";i:0;s:17:\"uagb\/slider-child\";i:0;s:17:\"uagb\/social-share\";i:0;s:23:\"uagb\/social-share-child\";i:0;s:16:\"uagb\/star-rating\";i:0;s:23:\"uagb\/sure-cart-checkout\";i:0;s:22:\"uagb\/sure-cart-product\";i:0;s:15:\"uagb\/sure-forms\";i:0;s:22:\"uagb\/table-of-contents\";i:0;s:9:\"uagb\/tabs\";i:0;s:15:\"uagb\/tabs-child\";i:0;s:18:\"uagb\/taxonomy-list\";i:0;s:9:\"uagb\/team\";i:0;s:16:\"uagb\/testimonial\";i:0;s:14:\"uagb\/wp-search\";i:0;s:19:\"uagb\/instagram-feed\";i:0;s:10:\"uagb\/login\";i:0;s:17:\"uagb\/loop-builder\";i:0;s:18:\"uagb\/loop-category\";i:0;s:20:\"uagb\/loop-pagination\";i:0;s:15:\"uagb\/loop-reset\";i:0;s:16:\"uagb\/loop-search\";i:0;s:14:\"uagb\/loop-sort\";i:0;s:17:\"uagb\/loop-wrapper\";i:0;s:13:\"uagb\/register\";i:0;s:19:\"uagb\/register-email\";i:0;s:24:\"uagb\/register-first-name\";i:0;s:23:\"uagb\/register-last-name\";i:0;s:22:\"uagb\/register-password\";i:0;s:30:\"uagb\/register-reenter-password\";i:0;s:19:\"uagb\/register-terms\";i:0;s:22:\"uagb\/register-username\";i:0;}"],"_edit_last":["20"],"_wp_old_date":["2026-09-18"],"mscs_subheader":["Fintech, Apps, B2C, Finance"],"mscs_cta_text":["Consulter un expert"],"mscs_brief_industry":["Finance, Fintech grand public, Paiement des loyers."],"mscs_brief_challenge":["Sortir de l\u2019onglet Promotions de Gmail et du spam chez Microsoft et Yahoo."],"mscs_brief_solution":["Refonte des templates, segmentation de l\u2019infrastructure, warm-up des IP d\u00e9di\u00e9es, nettoyage et validation des listes, renforcement DMARC, segmentation bas\u00e9e sur l\u2019engagement."],"mscs_volume":["50 millions d\u2019emails \/ mois"],"mscs_duration":["9 mois."],"mscs_cta_url":["https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy"],"mscs_brief":["Produit fintech grand public reposant sur des rappels de paiement et des communications de compte envoy\u00e9s au bon moment, Flex a besoin que ses emails arrivent vraiment \u00e0 ses utilisateurs : un message bloqu\u00e9 dans l\u2019onglet Promotions de Gmail ou filtr\u00e9 en spam peut signifier une \u00e9ch\u00e9ance manqu\u00e9e ou une occasion perdue de construire son historique de cr\u00e9dit."],"mscs_brief_outcome":["Plus aucun placement en Promotions ni en spam ; taux d\u2019ouverture en hausse de 70%."],"mscs_company_url":["https:\/\/getflex.com\/"],"mscs_company_logo_id":["22579"],"mscs_results_subtitle":["Des am\u00e9liorations mesurables de la performance et de la d\u00e9livrabilit\u00e9 email."],"mscs_faq_1_question":["Pourquoi des emails arrivent-ils dans l\u2019onglet Promotions de Gmail alors que le domaine d\u2019envoi n\u2019est pas blacklist\u00e9 ?"],"mscs_faq_1_answer":["Le placement en Promotions d\u00e9pend surtout de signaux li\u00e9s au contenu et \u00e0 l\u2019infrastructure (templates, mise en forme, s\u00e9paration plus ou moins nette des types d\u2019emails) plut\u00f4t que d\u2019une blacklist. C\u2019est en reconstruisant les templates en HTML propre et en s\u00e9parant les emails critiques des envois plus risqu\u00e9s que Flex est pass\u00e9 de 75% \u00e0 99% de placement en bo\u00eete de r\u00e9ception, avec des taux d\u2019ouverture en hausse de 70%."],"mscs_faq_2_question":[""],"mscs_faq_2_answer":[""],"mscs_faq_3_question":[""],"mscs_faq_3_answer":[""],"mscs_faq_4_question":[""],"mscs_faq_4_answer":[""],"mscs_faq_5_question":[""],"mscs_faq_5_answer":[""],"mscs_faq_6_question":[""],"mscs_faq_6_answer":[""],"mscs_faq_7_question":[""],"mscs_faq_7_answer":[""],"mscs_faq_8_question":[""],"mscs_faq_8_answer":[""],"mscs_faq_9_question":[""],"mscs_faq_9_answer":[""],"mscs_faq_10_question":[""],"mscs_faq_10_answer":[""],"mscs_faq_11_question":[""],"mscs_faq_11_answer":[""],"mscs_faq_12_question":[""],"mscs_faq_12_answer":[""],"mscs_faq_13_question":[""],"mscs_faq_13_answer":[""],"mscs_faq_14_question":[""],"mscs_faq_14_answer":[""],"mscs_faq_15_question":[""],"mscs_faq_15_answer":[""],"mscs_faq_16_question":[""],"mscs_faq_16_answer":[""],"mscs_faq_17_question":[""],"mscs_faq_17_answer":[""],"mscs_faq_18_question":[""],"mscs_faq_18_answer":[""],"mscs_faq_19_question":[""],"mscs_faq_19_answer":[""],"mscs_faq_20_question":[""],"mscs_faq_20_answer":[""],"mscs_folder_client":["Flex est une app fintech grand public qui permet aux locataires de payer leur loyer et leurs factures en deux fois tout en construisant leur historique de cr\u00e9dit.\n\nAvec plus de 50 millions d\u2019emails par mois envoy\u00e9s via Iterable<\/strong>, un audit a montr\u00e9 que le filtrage de contenu, une segmentation limit\u00e9e et un contr\u00f4le insuffisant de l\u2019infrastructure d\u2019envoi expliquaient le placement dans l\u2019onglet Promotions chez Gmail et le spam r\u00e9siduel chez Microsoft et Yahoo."],"mscs_folder_challenge":["Le cas de Flex : un manque de ma\u00eetrise du contenu et de l\u2019infrastructure, et non un probl\u00e8me de blacklist ou d\u2019authentification.

\u2022 Filtrage de contenu<\/strong> : les templates et la mise en forme d\u00e9clenchaient les filtres de contenu des messageries, poussant les emails vers l\u2019onglet Promotions de Gmail plut\u00f4t que la bo\u00eete de r\u00e9ception principale.
\u2022 Segmentation limit\u00e9e<\/strong> : les emails de compte critiques n\u2019\u00e9taient pas clairement s\u00e9par\u00e9s des envois manuels et de r\u00e9engagement plus risqu\u00e9s, exposant des messages importants au m\u00eame profil de risque que les campagnes de masse.
\u2022 Contr\u00f4le insuffisant de l\u2019infrastructure d\u2019envoi<\/strong> : aucun canal d\u00e9di\u00e9 et ma\u00eetris\u00e9 pour les emails prioritaires, et une base contenant environ 4 \u00e0 5% d\u2019adresses \u00e0 risque, sans validation \u00e0 l\u2019inscription<\/strong>.\n\nAu d\u00e9part, 75%<\/strong> des emails de Flex atteignaient la bo\u00eete de r\u00e9ception. Un niveau d\u00e9j\u00e0 correct, mais plafonn\u00e9 par l\u2019onglet Promotions et le spam r\u00e9siduel, avec un taux d\u2019ouverture unique de seulement 30%<\/strong>."],"mscs_folder_diagnosis":["MailSoar a reconstruit les templates prioritaires de Flex en HTML propre et test\u00e9 progressivement le contenu, les objets et les \u00e9l\u00e9ments de pied de page.\n\nLes emails cl\u00e9s ont \u00e9t\u00e9 s\u00e9par\u00e9s des envois manuels et de r\u00e9engagement plus risqu\u00e9s, le trafic marketing a \u00e9t\u00e9 migr\u00e9 vers deux nouveaux sous-domaines d\u2019envoi, et l\u2019\u00e9quipe a \u00e9tudi\u00e9 le passage d\u2019Iterable vers une infrastructure SMTP plus ma\u00eetrisable.\n\nToute la base joignable a \u00e9t\u00e9 nettoy\u00e9e apr\u00e8s identification des adresses \u00e0 risque, et une validation a \u00e9t\u00e9 ajout\u00e9e \u00e0 l\u2019inscription.\n\nLes IP d\u00e9di\u00e9es ont \u00e9t\u00e9 chauff\u00e9es via le processus de warm-up hybride de Mailgun, les automatisations ont \u00e9t\u00e9 migr\u00e9es progressivement en commen\u00e7ant par les parcours \u00e0 faible volume et fort engagement, les campagnes manuelles ont \u00e9t\u00e9 segment\u00e9es selon l\u2019engagement r\u00e9cent, et les utilisateurs inactifs ont \u00e9t\u00e9 r\u00e9engag\u00e9s avant d\u2019\u00eatre retir\u00e9s.\n\nLa politique DMARC est pass\u00e9e de p=quarantine \u00e0 p=reject une fois les contr\u00f4les d\u2019authentification valid\u00e9s, et BIMI a \u00e9t\u00e9 envisag\u00e9 pour gagner en visibilit\u00e9.\n\nAvec des emails de compte critiques prot\u00e9g\u00e9s des envois plus risqu\u00e9s et un placement en bo\u00eete de r\u00e9ception r\u00e9tabli chez Gmail, Microsoft et Yahoo, les rappels de paiement et communications de compte de Flex arrivent d\u00e9sormais au bon moment, au service du produit de paiement fractionn\u00e9 comme de la promesse de construction de cr\u00e9dit.\n\nLes taux d\u2019ouverture ont progress\u00e9 de 70%, et la r\u00e9putation d\u2019exp\u00e9diteur est pass\u00e9e de moyenne \u00e0 \u00e9lev\u00e9e.<\/strong>"],"mscs_quote_text":["Nous rencontrions des probl\u00e8mes de d\u00e9livrabilit\u00e9 email, et Pierre et son \u00e9quipe ont su nous aider \u00e0 les r\u00e9soudre."],"mscs_quote_contact_name":["Kate Richards"],"mscs_quote_contact_role":["Growth Marketing Manager, Flex"],"mscs_quote_contact_linkedin_url":["https:\/\/www.linkedin.com\/in\/kate-richards\/"],"mscs_trustfolio_url":["https:\/\/trustfolio.co\/en-GB\/profil\/mailsoar-hr0DVt0nk\/reference\/99qALJr36vv"],"mscs_hide_from_reviews":[""],"mscs_result_1_label":["Placement en inbox"],"mscs_result_1_before_value":["75%"],"mscs_result_1_after_value":["99%"],"mscs_result_1_type":["percentage"],"mscs_result_1_featured":["1"],"mscs_result_2_label":["Taux d\u2019ouverture unique"],"mscs_result_2_before_value":["30%"],"mscs_result_2_after_value":["45%"],"mscs_result_2_type":["percentage"],"mscs_result_2_featured":["1"],"mscs_result_3_label":["R\u00e9putation IP \/ domaine"],"mscs_result_3_before_value":["Moyenne"],"mscs_result_3_after_value":["Haute"],"mscs_result_3_type":["status"],"mscs_result_3_featured":[""],"mscs_result_4_label":[""],"mscs_result_4_before_value":[""],"mscs_result_4_after_value":[""],"mscs_result_4_type":["percentage"],"mscs_result_4_featured":[""],"mscs_result_5_label":[""],"mscs_result_5_before_value":[""],"mscs_result_5_after_value":[""],"mscs_result_5_type":["percentage"],"mscs_result_5_featured":[""],"mscs_steps_title":["Cette app fintech est sortie de l\u2019onglet Promotions de Gmail et du spam."],"mscs_steps_subtitle":["En 5 \u00e9tapes"],"mscs_step_1_bold_lead":["Refonte du contenu et des templates"],"mscs_step_1_description":["Les templates prioritaires ont \u00e9t\u00e9 reconstruits en HTML propre, et le contenu, les objets et les pieds de page test\u00e9s progressivement pour r\u00e9duire le filtrage li\u00e9 au contenu."],"mscs_step_2_bold_lead":["Segmentation de l\u2019infrastructure"],"mscs_step_2_description":["Les emails cl\u00e9s ont \u00e9t\u00e9 s\u00e9par\u00e9s des envois manuels et de r\u00e9engagement plus risqu\u00e9s, le trafic marketing migr\u00e9 vers deux nouveaux sous-domaines d\u2019envoi, et l\u2019\u00e9quipe a \u00e9tudi\u00e9 le passage \u00e0 une infrastructure SMTP plus ma\u00eetrisable dans Iterable."],"mscs_step_3_bold_lead":["Hygi\u00e8ne et validation des listes"],"mscs_step_3_description":["Toute la base joignable a \u00e9t\u00e9 nettoy\u00e9e apr\u00e8s l\u2019identification d\u2019environ 4 \u00e0 5% d\u2019adresses \u00e0 risque, avec une validation ajout\u00e9e \u00e0 l\u2019inscription pour \u00e9viter que de nouvelles adresses \u00e0 risque ne s\u2019accumulent."],"mscs_step_4_bold_lead":["Warm-up et migration ma\u00eetris\u00e9e des automatisations"],"mscs_step_4_description":["Les IP d\u00e9di\u00e9es ont \u00e9t\u00e9 chauff\u00e9es via le warm-up hybride de Mailgun, les automatisations d\u00e9plac\u00e9es progressivement en commen\u00e7ant par les parcours \u00e0 faible volume et fort engagement, les campagnes manuelles segment\u00e9es selon l\u2019engagement r\u00e9cent, et les utilisateurs inactifs r\u00e9engag\u00e9s avant d\u2019\u00eatre retir\u00e9s."],"mscs_step_5_bold_lead":["Renforcement de l\u2019authentification et visibilit\u00e9"],"mscs_step_5_description":["La politique DMARC est pass\u00e9e de p=quarantine \u00e0 p=reject une fois les contr\u00f4les d\u2019authentification valid\u00e9s, et BIMI a \u00e9t\u00e9 envisag\u00e9 pour am\u00e9liorer la visibilit\u00e9 de la marque en bo\u00eete de 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