{"id":23965,"date":"2026-09-08T00:50:41","date_gmt":"2026-09-07T22:50:41","guid":{"rendered":"https:\/\/www.mailsoar.com\/?post_type=case_study&p=23965"},"modified":"2026-09-22T11:14:40","modified_gmt":"2026-09-22T09:14:40","slug":"we-love-book-seller","status":"publish","type":"case_study","link":"https:\/\/www.mailsoar.com\/fr\/cas-client\/we-love-book-seller\/","title":{"rendered":"We Love Book Seller"},"excerpt":{"rendered":"

D\u00e9couvrez comment MailSoar a sorti la newsletter d\u2019un acteur de l\u2019\u00e9dition d\u2019un placement 100% spam, pour toucher \u00e0 nouveau ses lecteurs avec 95% de placement en inbox.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"mscs_company_name":"We Love Book Seller","mscs_company_url":"https:\/\/welovebooksellers.com\/","mscs_subheader":"\u00c9dition, Newsletter","mscs_cta_text":"Consulter un expert","mscs_cta_url":"https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy","mscs_brief":"We Love Book Seller est un partenaire marketing am\u00e9ricain des librairies ind\u00e9pendantes, qui g\u00e8re des newsletters (notamment la mise en avant des nouveaut\u00e9s) \u00e0 destination des \u00e9diteurs et des lecteurs dans tout le pays.","mscs_brief_industry":"M\u00e9dias & newsletter, marketing pour librairies ind\u00e9pendantes.","mscs_brief_challenge":"Retrouver une bonne d\u00e9livrabilit\u00e9 et la visibilit\u00e9 sur les indicateurs.","mscs_brief_solution":"Migration vers un ESP plus robuste (MailXpertise).","mscs_brief_outcome":"- Migration vers un ESP plus robuste : Probl\u00e8me de d\u00e9livrabilit\u00e9 r\u00e9solu ; : Possibilit\u00e9 de toucher une audience plus large tout en restant en bo\u00eete de r\u00e9ception principale. : Segmentation par sous-domaine, : Nettoyage de liste, warm-up bas\u00e9 sur l\u2019engagement, : Points r\u00e9guliers sur les KPI.","mscs_volume":"1 million d\u2019emails \/ mois","mscs_duration":"12 mois.","mscs_folder_client":"We Love Book Seller est un partenaire marketing am\u00e9ricain des librairies ind\u00e9pendantes, qui g\u00e8re leurs newsletters.\n\nPour un partenaire marketing dont toute la proposition de valeur consiste \u00e0 faire lire et \u00e0 faire agir les destinataires des newsletters de librairies, la d\u00e9livrabilit\u00e9 est le produit : si la newsletter \u00ab nouveaut\u00e9s \u00bb n\u2019arrive pas en bo\u00eete de r\u00e9ception principale, les \u00e9diteurs et lecteurs passionn\u00e9s qui se sont inscrits sp\u00e9cialement pour d\u00e9couvrir les nouvelles parutions ne la verront tout simplement pas, pas plus que les librairies qui comptent sur la fr\u00e9quentation et les ventes qu\u2019elle g\u00e9n\u00e8re.\n\nGwyn, qui dirige We Love Book Seller, est arriv\u00e9e chez MailSoar avec un programme email g\u00e9r\u00e9 sur un ESP obsol\u00e8te, incapable de fournir un suivi fiable des ouvertures et des clics.\n\nLes premiers tests montraient un placement en spam proche de 100%<\/strong>, avec des taux d\u2019ouverture probablement inf\u00e9rieurs \u00e0 3%<\/strong>.","mscs_folder_challenge":"Le cas de We Love Book Seller : un effondrement de la d\u00e9livrabilit\u00e9 li\u00e9 \u00e0 la plateforme, aggrav\u00e9 par une absence totale de visibilit\u00e9.\n\nESP obsol\u00e8te d\u00e9pourvu de fonctionnalit\u00e9s essentielles : aucun suivi fiable des ouvertures ni des clics, et aucun moyen de diagnostiquer correctement ce qui fonctionnait ou non.\nAucune bonne pratique de d\u00e9livrabilit\u00e9 moderne : ni segmentation par sous-domaine, ni nettoyage de liste, ni warm-up. L\u2019infrastructure d\u2019envoi n\u2019avait jamais \u00e9t\u00e9 pens\u00e9e pour la d\u00e9livrabilit\u00e9.\n\nPlacement en spam quasi total : les premiers tests montraient pr\u00e8s de 100%<\/strong> des emails en spam, r\u00e9duisant au silence une newsletter \u00e0 laquelle son audience s\u2019\u00e9tait pourtant inscrite volontairement.\n\nR\u00e9sultat concret : un taux de placement en bo\u00eete de r\u00e9ception proche de 0%<\/strong> et un taux d\u2019ouverture unique inf\u00e9rieur \u00e0 3%<\/strong>. Une newsletter attendue par ses lecteurs ne leur parvenait tout simplement pas.","mscs_folder_diagnosis":"MailSoar a migr\u00e9 le programme email de We Love Book Seller vers MailXpertise et l\u2019a reconstruit selon les bonnes pratiques (segmentation par sous-domaine, nettoyage de liste, warm-up bas\u00e9 sur l\u2019engagement et points r\u00e9guliers sur les KPI), en remplacement d\u2019une plateforme incapable m\u00eame de mesurer si les emails \u00e9taient ouverts ou cliqu\u00e9s.\n\nAvec une d\u00e9livrabilit\u00e9 r\u00e9tablie et une v\u00e9ritable strat\u00e9gie d\u2019envoi multi-\u00c9tats, la newsletter \u00ab nouveaut\u00e9s \u00bb arrive d\u00e9sormais rapidement et de mani\u00e8re fiable chez les \u00e9diteurs et les lecteurs passionn\u00e9s, pr\u00e9servant le moment cl\u00e9 dont d\u00e9pendent \u00e9diteurs et librairies.\n\nApr\u00e8s un an de collaboration, Gwyn peut aussi toucher une audience plus large qu\u2019auparavant sans mettre en danger son placement en bo\u00eete de r\u00e9ception.","mscs_steps_title":"Cette newsletter du secteur de l\u2019\u00e9dition est pass\u00e9e d\u2019un placement 100% spam \u00e0 la bo\u00eete de r\u00e9ception.","mscs_steps_subtitle":"Notre approche en 4 \u00e9tapes","mscs_quote_text":"Je g\u00e9rais une campagne email complexe et \u00e0 grande \u00e9chelle (...) et nous avons malheureusement d\u00e9couvert qu\u2019une mauvaise hygi\u00e8ne de liste et d\u2019autres probl\u00e8mes techniques envoyaient presque tous nos emails en spam.\r\nL\u2019\u00e9quipe MailSoar a \u00e9t\u00e9 incroyablement proactive, cr\u00e9ative et professionnelle. Je savais que je n\u2019avais pas simplement un prestataire, mais un vrai partenaire en qui je pouvais avoir enti\u00e8rement confiance, et qui tenait autant que moi \u00e0 la r\u00e9ussite de ce projet. MailSoar a sauv\u00e9 mon contrat de campagne email. Je n\u2019aurais absolument pas pu y arriver sans eux.","mscs_quote_contact_name":"Gwyn Ridenhour","mscs_quote_contact_role":"CEO, We Love Book Seller","mscs_quote_contact_linkedin_url":"","mscs_results_subtitle":"Une nette am\u00e9lioration de la performance email","mscs_company_logo_id":22569,"mscs_hide_from_reviews":false,"mscs_result_1_label":"Placement en inbox","mscs_result_1_before_value":"0%","mscs_result_1_after_value":"95%","mscs_result_1_type":"percentage","mscs_result_1_featured":true,"mscs_result_2_label":"Taux d\u2019ouverture unique","mscs_result_2_before_value":"< 3%","mscs_result_2_after_value":"35%","mscs_result_2_type":"percentage","mscs_result_2_featured":true,"mscs_result_3_label":"R\u00e9putation IP \/ domaine","mscs_result_3_before_value":"Mauvaise","mscs_result_3_after_value":"Haute","mscs_result_3_type":"status","mscs_result_3_featured":false,"mscs_result_4_label":"","mscs_result_4_before_value":"","mscs_result_4_after_value":"","mscs_result_4_type":"percentage","mscs_result_4_featured":false,"mscs_result_5_label":"","mscs_result_5_before_value":"","mscs_result_5_after_value":"","mscs_result_5_type":"percentage","mscs_result_5_featured":false,"mscs_step_1_bold_lead":"Migration d\u2019ESP","mscs_step_1_description":"Transfert du programme email de la plateforme obsol\u00e8te vers MailXpertise, un ESP plus robuste offrant un vrai suivi des ouvertures et des clics.","mscs_step_2_bold_lead":"Mise en place de l\u2019infrastructure","mscs_step_2_description":"Mise en place d\u2019une segmentation par sous-domaine pour offrir au domaine d\u2019envoi une base saine et prot\u00e9g\u00e9e sur laquelle reconstruire sa r\u00e9putation.","mscs_step_3_bold_lead":"Nettoyage de liste et warm-up bas\u00e9 sur l\u2019engagement","mscs_step_3_description":"La liste de contacts a \u00e9t\u00e9 nettoy\u00e9e, et les envois ont \u00e9t\u00e9 augment\u00e9s progressivement via un warm-up bas\u00e9 sur l\u2019engagement plut\u00f4t que de reprendre directement \u00e0 plein volume.","mscs_step_4_bold_lead":"Suivi r\u00e9gulier des KPI et mont\u00e9e en charge multi-\u00c9tats","mscs_step_4_description":"Des points r\u00e9guliers sur les KPI de d\u00e9livrabilit\u00e9, associ\u00e9s \u00e0 une strat\u00e9gie d\u2019envoi multi-\u00c9tats, pour que la newsletter atteigne \u00e0 temps les lecteurs de tout le pays, avec des volumes croissants.","mscs_step_5_bold_lead":"","mscs_step_5_description":"","mscs_step_6_bold_lead":"","mscs_step_6_description":"","mscs_step_7_bold_lead":"","mscs_step_7_description":"","mscs_step_8_bold_lead":"","mscs_step_8_description":"","mscs_step_9_bold_lead":"","mscs_step_9_description":"","mscs_step_10_bold_lead":"","mscs_step_10_description":"","mscs_step_11_bold_lead":"","mscs_step_11_description":"","mscs_step_12_bold_lead":"","mscs_step_12_description":"","mscs_faq_1_question":"Changer de plateforme d\u2019emailing suffit-il \u00e0 corriger un placement 100% spam ?","mscs_faq_1_answer":"Non : migrer vers un meilleur ESP est n\u00e9cessaire, mais pas suffisant. Il faut l\u2019accompagner des fondamentaux de la d\u00e9livrabilit\u00e9 : segmentation par sous-domaine, nettoyage de liste et v\u00e9ritable warm-up bas\u00e9 sur l\u2019engagement. C\u2019est cette combinaison qui a fait passer We Love Book Seller d\u2019un placement en bo\u00eete de r\u00e9ception proche de 0% \u00e0 95% en moins d\u2019un an apr\u00e8s le passage sur MailXpertise.","mscs_faq_2_question":"","mscs_faq_2_answer":"","mscs_faq_3_question":"","mscs_faq_3_answer":"","mscs_faq_4_question":"","mscs_faq_4_answer":"","mscs_faq_5_question":"","mscs_faq_5_answer":"","mscs_faq_6_question":"","mscs_faq_6_answer":"","mscs_faq_7_question":"","mscs_faq_7_answer":"","mscs_faq_8_question":"","mscs_faq_8_answer":"","mscs_faq_9_question":"","mscs_faq_9_answer":"","mscs_faq_10_question":"","mscs_faq_10_answer":"","mscs_faq_11_question":"","mscs_faq_11_answer":"","mscs_faq_12_question":"","mscs_faq_12_answer":"","mscs_faq_13_question":"","mscs_faq_13_answer":"","mscs_faq_14_question":"","mscs_faq_14_answer":"","mscs_faq_15_question":"","mscs_faq_15_answer":"","mscs_faq_16_question":"","mscs_faq_16_answer":"","mscs_faq_17_question":"","mscs_faq_17_answer":"","mscs_faq_18_question":"","mscs_faq_18_answer":"","mscs_faq_19_question":"","mscs_faq_19_answer":"","mscs_faq_20_question":"","mscs_faq_20_answer":"","ms_rating":""},"esp":[307],"industry":[277],"issue":[290],"class_list":["post-23965","case_study","type-case_study","status-publish","hentry","esp-mailxpertise-fr","industry-edition","issue-arrivee-en-spam"],"spectra_custom_meta":{"_uagb_previous_block_counts":["a:90:{s:21:\"uagb\/advanced-heading\";i:0;s:15:\"uagb\/blockquote\";i:0;s:12:\"uagb\/buttons\";i:0;s:18:\"uagb\/buttons-child\";i:0;s:19:\"uagb\/call-to-action\";i:0;s:15:\"uagb\/cf7-styler\";i:0;s:11:\"uagb\/column\";i:0;s:12:\"uagb\/columns\";i:0;s:14:\"uagb\/container\";i:0;s:21:\"uagb\/content-timeline\";i:0;s:27:\"uagb\/content-timeline-child\";i:0;s:14:\"uagb\/countdown\";i:0;s:12:\"uagb\/counter\";i:0;s:8:\"uagb\/faq\";i:0;s:14:\"uagb\/faq-child\";i:0;s:10:\"uagb\/forms\";i:0;s:17:\"uagb\/forms-accept\";i:0;s:19:\"uagb\/forms-checkbox\";i:0;s:15:\"uagb\/forms-date\";i:0;s:16:\"uagb\/forms-email\";i:0;s:17:\"uagb\/forms-hidden\";i:0;s:15:\"uagb\/forms-name\";i:0;s:16:\"uagb\/forms-phone\";i:0;s:16:\"uagb\/forms-radio\";i:0;s:17:\"uagb\/forms-select\";i:0;s:19:\"uagb\/forms-textarea\";i:0;s:17:\"uagb\/forms-toggle\";i:0;s:14:\"uagb\/forms-url\";i:0;s:14:\"uagb\/gf-styler\";i:0;s:15:\"uagb\/google-map\";i:0;s:11:\"uagb\/how-to\";i:0;s:16:\"uagb\/how-to-step\";i:0;s:9:\"uagb\/icon\";i:0;s:14:\"uagb\/icon-list\";i:0;s:20:\"uagb\/icon-list-child\";i:0;s:10:\"uagb\/image\";i:0;s:18:\"uagb\/image-gallery\";i:0;s:13:\"uagb\/info-box\";i:0;s:18:\"uagb\/inline-notice\";i:0;s:11:\"uagb\/lottie\";i:0;s:21:\"uagb\/marketing-button\";i:0;s:10:\"uagb\/modal\";i:0;s:18:\"uagb\/popup-builder\";i:0;s:16:\"uagb\/post-button\";i:0;s:18:\"uagb\/post-carousel\";i:0;s:17:\"uagb\/post-excerpt\";i:0;s:14:\"uagb\/post-grid\";i:0;s:15:\"uagb\/post-image\";i:0;s:17:\"uagb\/post-masonry\";i:0;s:14:\"uagb\/post-meta\";i:0;s:18:\"uagb\/post-taxonomy\";i:0;s:18:\"uagb\/post-timeline\";i:0;s:15:\"uagb\/post-title\";i:0;s:20:\"uagb\/restaurant-menu\";i:0;s:26:\"uagb\/restaurant-menu-child\";i:0;s:11:\"uagb\/review\";i:0;s:12:\"uagb\/section\";i:0;s:14:\"uagb\/separator\";i:0;s:11:\"uagb\/slider\";i:0;s:17:\"uagb\/slider-child\";i:0;s:17:\"uagb\/social-share\";i:0;s:23:\"uagb\/social-share-child\";i:0;s:16:\"uagb\/star-rating\";i:0;s:23:\"uagb\/sure-cart-checkout\";i:0;s:22:\"uagb\/sure-cart-product\";i:0;s:15:\"uagb\/sure-forms\";i:0;s:22:\"uagb\/table-of-contents\";i:0;s:9:\"uagb\/tabs\";i:0;s:15:\"uagb\/tabs-child\";i:0;s:18:\"uagb\/taxonomy-list\";i:0;s:9:\"uagb\/team\";i:0;s:16:\"uagb\/testimonial\";i:0;s:14:\"uagb\/wp-search\";i:0;s:19:\"uagb\/instagram-feed\";i:0;s:10:\"uagb\/login\";i:0;s:17:\"uagb\/loop-builder\";i:0;s:18:\"uagb\/loop-category\";i:0;s:20:\"uagb\/loop-pagination\";i:0;s:15:\"uagb\/loop-reset\";i:0;s:16:\"uagb\/loop-search\";i:0;s:14:\"uagb\/loop-sort\";i:0;s:17:\"uagb\/loop-wrapper\";i:0;s:13:\"uagb\/register\";i:0;s:19:\"uagb\/register-email\";i:0;s:24:\"uagb\/register-first-name\";i:0;s:23:\"uagb\/register-last-name\";i:0;s:22:\"uagb\/register-password\";i:0;s:30:\"uagb\/register-reenter-password\";i:0;s:19:\"uagb\/register-terms\";i:0;s:22:\"uagb\/register-username\";i:0;}"],"_edit_last":["20"],"_wp_old_date":["2026-09-18"],"mscs_subheader":["\u00c9dition, Newsletter"],"mscs_cta_text":["Consulter un expert"],"mscs_brief_industry":["M\u00e9dias & newsletter, marketing pour librairies ind\u00e9pendantes."],"mscs_brief_challenge":["Retrouver une bonne d\u00e9livrabilit\u00e9 et la visibilit\u00e9 sur les indicateurs."],"mscs_brief_solution":["Migration vers un ESP plus robuste (MailXpertise)."],"mscs_volume":["1 million d\u2019emails \/ mois"],"mscs_duration":["12 mois."],"mscs_cta_url":["https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy"],"mscs_brief":["We Love Book Seller est un partenaire marketing am\u00e9ricain des librairies ind\u00e9pendantes, qui g\u00e8re des newsletters (notamment la mise en avant des nouveaut\u00e9s) \u00e0 destination des \u00e9diteurs et des lecteurs dans tout le pays."],"mscs_brief_outcome":["- Migration vers un ESP plus robuste : Probl\u00e8me de d\u00e9livrabilit\u00e9 r\u00e9solu ; : Possibilit\u00e9 de toucher une audience plus large tout en restant en bo\u00eete de r\u00e9ception principale. : Segmentation par sous-domaine, : Nettoyage de liste, warm-up bas\u00e9 sur l\u2019engagement, : Points r\u00e9guliers sur les KPI."],"mscs_company_name":["We Love Book Seller"],"mscs_company_url":["https:\/\/welovebooksellers.com\/"],"mscs_company_logo_id":["22569"],"mscs_results_subtitle":["Une nette am\u00e9lioration de la performance email"],"mscs_faq_1_question":["Changer de plateforme d\u2019emailing suffit-il \u00e0 corriger un placement 100% spam ?"],"mscs_faq_1_answer":["Non : migrer vers un meilleur ESP est n\u00e9cessaire, mais pas suffisant. Il faut l\u2019accompagner des fondamentaux de la d\u00e9livrabilit\u00e9 : segmentation par sous-domaine, nettoyage de liste et v\u00e9ritable warm-up bas\u00e9 sur l\u2019engagement. C\u2019est cette combinaison qui a fait passer We Love Book Seller d\u2019un placement en bo\u00eete de r\u00e9ception proche de 0% \u00e0 95% en moins d\u2019un an apr\u00e8s le passage sur MailXpertise."],"mscs_faq_2_question":[""],"mscs_faq_2_answer":[""],"mscs_faq_3_question":[""],"mscs_faq_3_answer":[""],"mscs_faq_4_question":[""],"mscs_faq_4_answer":[""],"mscs_faq_5_question":[""],"mscs_faq_5_answer":[""],"mscs_faq_6_question":[""],"mscs_faq_6_answer":[""],"mscs_faq_7_question":[""],"mscs_faq_7_answer":[""],"mscs_faq_8_question":[""],"mscs_faq_8_answer":[""],"mscs_faq_9_question":[""],"mscs_faq_9_answer":[""],"mscs_faq_10_question":[""],"mscs_faq_10_answer":[""],"mscs_faq_11_question":[""],"mscs_faq_11_answer":[""],"mscs_faq_12_question":[""],"mscs_faq_12_answer":[""],"mscs_faq_13_question":[""],"mscs_faq_13_answer":[""],"mscs_faq_14_question":[""],"mscs_faq_14_answer":[""],"mscs_faq_15_question":[""],"mscs_faq_15_answer":[""],"mscs_faq_16_question":[""],"mscs_faq_16_answer":[""],"mscs_faq_17_question":[""],"mscs_faq_17_answer":[""],"mscs_faq_18_question":[""],"mscs_faq_18_answer":[""],"mscs_faq_19_question":[""],"mscs_faq_19_answer":[""],"mscs_faq_20_question":[""],"mscs_faq_20_answer":[""],"mscs_folder_client":["We Love Book Seller est un partenaire marketing am\u00e9ricain des librairies ind\u00e9pendantes, qui g\u00e8re leurs newsletters.\n\nPour un partenaire marketing dont toute la proposition de valeur consiste \u00e0 faire lire et \u00e0 faire agir les destinataires des newsletters de librairies, la d\u00e9livrabilit\u00e9 est le produit : si la newsletter \u00ab nouveaut\u00e9s \u00bb n\u2019arrive pas en bo\u00eete de r\u00e9ception principale, les \u00e9diteurs et lecteurs passionn\u00e9s qui se sont inscrits sp\u00e9cialement pour d\u00e9couvrir les nouvelles parutions ne la verront tout simplement pas, pas plus que les librairies qui comptent sur la fr\u00e9quentation et les ventes qu\u2019elle g\u00e9n\u00e8re.\n\nGwyn, qui dirige We Love Book Seller, est arriv\u00e9e chez MailSoar avec un programme email g\u00e9r\u00e9 sur un ESP obsol\u00e8te, incapable de fournir un suivi fiable des ouvertures et des clics.\n\nLes premiers tests montraient un placement en spam proche de 100%<\/strong>, avec des taux d\u2019ouverture probablement inf\u00e9rieurs \u00e0 3%<\/strong>."],"mscs_folder_challenge":["Le cas de We Love Book Seller : un effondrement de la d\u00e9livrabilit\u00e9 li\u00e9 \u00e0 la plateforme, aggrav\u00e9 par une absence totale de visibilit\u00e9.\n\nESP obsol\u00e8te d\u00e9pourvu de fonctionnalit\u00e9s essentielles : aucun suivi fiable des ouvertures ni des clics, et aucun moyen de diagnostiquer correctement ce qui fonctionnait ou non.\nAucune bonne pratique de d\u00e9livrabilit\u00e9 moderne : ni segmentation par sous-domaine, ni nettoyage de liste, ni warm-up. L\u2019infrastructure d\u2019envoi n\u2019avait jamais \u00e9t\u00e9 pens\u00e9e pour la d\u00e9livrabilit\u00e9.\n\nPlacement en spam quasi total : les premiers tests montraient pr\u00e8s de 100%<\/strong> des emails en spam, r\u00e9duisant au silence une newsletter \u00e0 laquelle son audience s\u2019\u00e9tait pourtant inscrite volontairement.\n\nR\u00e9sultat concret : un taux de placement en bo\u00eete de r\u00e9ception proche de 0%<\/strong> et un taux d\u2019ouverture unique inf\u00e9rieur \u00e0 3%<\/strong>. Une newsletter attendue par ses lecteurs ne leur parvenait tout simplement pas."],"mscs_folder_diagnosis":["MailSoar a migr\u00e9 le programme email de We Love Book Seller vers MailXpertise et l\u2019a reconstruit selon les bonnes pratiques (segmentation par sous-domaine, nettoyage de liste, warm-up bas\u00e9 sur l\u2019engagement et points r\u00e9guliers sur les KPI), en remplacement d\u2019une plateforme incapable m\u00eame de mesurer si les emails \u00e9taient ouverts ou cliqu\u00e9s.\n\nAvec une d\u00e9livrabilit\u00e9 r\u00e9tablie et une v\u00e9ritable strat\u00e9gie d\u2019envoi multi-\u00c9tats, la newsletter \u00ab nouveaut\u00e9s \u00bb arrive d\u00e9sormais rapidement et de mani\u00e8re fiable chez les \u00e9diteurs et les lecteurs passionn\u00e9s, pr\u00e9servant le moment cl\u00e9 dont d\u00e9pendent \u00e9diteurs et librairies.\n\nApr\u00e8s un an de collaboration, Gwyn peut aussi toucher une audience plus large qu\u2019auparavant sans mettre en danger son placement en bo\u00eete de r\u00e9ception."],"mscs_quote_text":["Je g\u00e9rais une campagne email complexe et \u00e0 grande \u00e9chelle (...) et nous avons malheureusement d\u00e9couvert qu\u2019une mauvaise hygi\u00e8ne de liste et d\u2019autres probl\u00e8mes techniques envoyaient presque tous nos emails en spam.\r\nL\u2019\u00e9quipe MailSoar a \u00e9t\u00e9 incroyablement proactive, cr\u00e9ative et professionnelle. Je savais que je n\u2019avais pas simplement un prestataire, mais un vrai partenaire en qui je pouvais avoir enti\u00e8rement confiance, et qui tenait autant que moi \u00e0 la r\u00e9ussite de ce projet. MailSoar a sauv\u00e9 mon contrat de campagne email. Je n\u2019aurais absolument pas pu y arriver sans eux."],"mscs_quote_contact_name":["Gwyn Ridenhour"],"mscs_quote_contact_role":["CEO, We Love Book Seller"],"mscs_quote_contact_linkedin_url":[""],"mscs_trustfolio_url":["https:\/\/trustfolio.co\/en-GB\/profil\/mailsoar-hr0DVt0nk\/reference\/fvdEumwfwFY"],"mscs_hide_from_reviews":[""],"mscs_result_1_label":["Placement en inbox"],"mscs_result_1_before_value":["0%"],"mscs_result_1_after_value":["95%"],"mscs_result_1_type":["percentage"],"mscs_result_1_featured":["1"],"mscs_result_2_label":["Taux d\u2019ouverture unique"],"mscs_result_2_before_value":["< 3%"],"mscs_result_2_after_value":["35%"],"mscs_result_2_type":["percentage"],"mscs_result_2_featured":["1"],"mscs_result_3_label":["R\u00e9putation IP \/ 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