{"id":23968,"date":"2026-09-07T23:22:27","date_gmt":"2026-09-07T21:22:27","guid":{"rendered":"https:\/\/www.mailsoar.com\/?post_type=case_study&p=23968"},"modified":"2026-09-22T11:14:42","modified_gmt":"2026-09-22T09:14:42","slug":"superhuman-ai","status":"publish","type":"case_study","link":"https:\/\/www.mailsoar.com\/fr\/cas-client\/superhuman-ai\/","title":{"rendered":"SuperHuman AI"},"excerpt":{"rendered":"

D\u00e9couvrez comment MailSoar a sorti la newsletter de Superhuman AI (2 millions d\u2019abonn\u00e9s) des spams et de l\u2019onglet Promotions de Gmail, pour 100% de placement en bo\u00eete de r\u00e9ception principale.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"mscs_company_name":"SuperHuman AI","mscs_company_url":"https:\/\/www.superhuman.ai\/","mscs_subheader":"Newsletter, \u00c9dition, B2B","mscs_cta_text":"Consulter un expert","mscs_cta_url":"https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy","mscs_brief":"Superhuman AI est une newsletter quotidienne et une plateforme de contenu d\u00e9di\u00e9es \u00e0 l\u2019IA, qui livrent une s\u00e9lection d\u2019actualit\u00e9s, d\u2019outils, de tutoriels et de prompts \u00e0 une audience professionnelle de plus de 2 millions de lecteurs, dont des salari\u00e9s de Google, OpenAI, Microsoft et Netflix.","mscs_brief_industry":"Newsletter, M\u00e9dias, B2B.","mscs_brief_challenge":"Sortir du spam et de l\u2019onglet Promotions de Gmail.","mscs_brief_solution":"Reconstruction compl\u00e8te de l\u2019authentification (DMARC, enregistrements MX\/A), nettoyage et validation des listes, segmentation par cycle de vie et s\u00e9paration des flux, optimisation du contenu et des templates.","mscs_brief_outcome":"100% de placement en bo\u00eete de r\u00e9ception principale, chez toutes les messageries.","mscs_volume":"25 \u00e0 30 millions d\u2019emails \/ mois","mscs_duration":"6 mois.","mscs_folder_client":"Superhuman AI est une newsletter quotidienne et une plateforme de contenu d\u00e9di\u00e9es \u00e0 l\u2019IA, qui livrent une s\u00e9lection d\u2019actualit\u00e9s, d\u2019outils, de tutoriels et de prompts \u00e0 une audience professionnelle de plus de 2 millions de lecteurs<\/strong>.\n\nPour une entreprise de newsletter, la d\u00e9livrabilit\u00e9 n\u2019est pas un indicateur marketing secondaire : c\u2019est le mod\u00e8le \u00e9conomique. L\u2019email quotidien est le produit : chaque abonn\u00e9 dont la bo\u00eete de r\u00e9ception n\u2019affiche jamais la newsletter est un lecteur perdu, et une impression sponsoris\u00e9e perdue avec lui.","mscs_folder_challenge":"Le cas de Superhuman AI : un exp\u00e9diteur \u00e0 fort volume fragilis\u00e9 par des lacunes d\u2019authentification et d\u2019engagement, plut\u00f4t que par une d\u00e9faillance catastrophique unique.
\u2022 Enregistrements d\u2019authentification manquants<\/strong> : DMARC n\u2019\u00e9tait pas correctement mis en place, et des enregistrements MX\/A n\u00e9cessaires manquaient, affaiblissant les signaux de confiance du domaine aupr\u00e8s de toutes les grandes messageries.
\u2022 Segmentation insuffisante<\/strong> : les campagnes n\u2019\u00e9taient pas assez segment\u00e9es selon le niveau d\u2019engagement, si bien qu\u2019abonn\u00e9s actifs et inactifs \u00e9taient trait\u00e9s de la m\u00eame fa\u00e7on.
\u2022 Volumes \u00e9lev\u00e9s envoy\u00e9s aux abonn\u00e9s inactifs<\/strong> : continuer \u00e0 \u00e9crire \u00e0 des contacts inactifs depuis longtemps gonflait les signaux de d\u00e9sengagement et de plaintes sur tout le domaine d\u2019envoi.\n\nAu final, seuls 60% des emails de Superhuman AI atteignaient la bo\u00eete de r\u00e9ception principale : une part significative arrivait en spam<\/strong> ou dans l\u2019onglet Promotions de Gmail, et le taux d\u2019ouverture unique plafonnait \u00e0 35%<\/strong>.","mscs_folder_diagnosis":"Avec 25 \u00e0 30 millions d\u2019emails par mois envoy\u00e9s<\/strong> via une interface sur mesure reposant sur Amazon SES, un audit a mis au jour des enregistrements d\u2019authentification manquants, une segmentation insuffisante et des volumes \u00e9lev\u00e9s envoy\u00e9s \u00e0 des abonn\u00e9s inactifs.","mscs_steps_title":"Superhuman AI atteint pr\u00e8s de 100% de placement en bo\u00eete de r\u00e9ception.","mscs_steps_subtitle":"Une refonte de la d\u00e9livrabilit\u00e9 en 4 \u00e9tapes","mscs_quote_text":"Il nous est arriv\u00e9 de temps en temps de rencontrer des probl\u00e8mes de d\u00e9livrabilit\u00e9, et \u00e0 chaque fois MailSoar nous a aid\u00e9s \u00e0 les r\u00e9soudre et \u00e0 mettre en place des pratiques qui nous ont \u00e9vit\u00e9 de nouveaux ennuis. Il y a quelques ann\u00e9es, nous avions constamment des probl\u00e8mes de d\u00e9livrabilit\u00e9 ; aujourd\u2019hui, c\u2019est devenu rare. Et m\u00eame quand cela arrive, cette \u00e9quipe fait partie des meilleurs experts du secteur et sait r\u00e9soudre les probl\u00e8mes de d\u00e9livrabilit\u00e9 imm\u00e9diatement. Je ne saurais trop les recommander.","mscs_quote_contact_name":"Zain Kahn","mscs_quote_contact_role":"Influenceur, Top Voice LinkedIn, SuperHuman AI","mscs_quote_contact_linkedin_url":"https:\/\/www.linkedin.com\/in\/zainkhan32\/","mscs_results_subtitle":"De 60% \u00e0 98% de placement en bo\u00eete de r\u00e9ception : les indicateurs qui ont fait la diff\u00e9rence","mscs_company_logo_id":22722,"mscs_hide_from_reviews":false,"mscs_result_1_label":"Placement en inbox","mscs_result_1_before_value":"60%","mscs_result_1_after_value":"98%","mscs_result_1_type":"percentage","mscs_result_1_featured":true,"mscs_result_2_label":"Taux d\u2019ouverture unique","mscs_result_2_before_value":"35%","mscs_result_2_after_value":"48%","mscs_result_2_type":"percentage","mscs_result_2_featured":true,"mscs_result_3_label":"","mscs_result_3_before_value":"","mscs_result_3_after_value":"","mscs_result_3_type":"percentage","mscs_result_3_featured":false,"mscs_result_4_label":"","mscs_result_4_before_value":"","mscs_result_4_after_value":"","mscs_result_4_type":"percentage","mscs_result_4_featured":false,"mscs_result_5_label":"","mscs_result_5_before_value":"","mscs_result_5_after_value":"","mscs_result_5_type":"percentage","mscs_result_5_featured":false,"mscs_step_1_bold_lead":"Reconstruction de l\u2019authentification et de l\u2019infrastructure","mscs_step_1_description":"Mise en place de DMARC (de p=none \u00e0 p=reject), des enregistrements MX et A manquants et d\u2019une bo\u00eete mail d\u00e9di\u00e9e pour le domaine d\u2019envoi, avec une demande de mitigation d\u2019IP et d\u2019acc\u00e8s SNDS aupr\u00e8s de Microsoft pour traiter les signaux de r\u00e9putation propres \u00e0 Outlook\/Hotmail.","mscs_step_2_bold_lead":"Hygi\u00e8ne et validation des listes","mscs_step_2_description":"Nettoyage de la base existante, validation des nouveaux abonn\u00e9s \u00e0 l\u2019inscription, et r\u00e8gle de sunset pour les contacts rest\u00e9s inactifs malgr\u00e9 les tentatives de r\u00e9engagement.","mscs_step_3_bold_lead":"Segmentation par cycle de vie et s\u00e9paration des flux","mscs_step_3_description":"Les communications sont r\u00e9parties en flux de bienvenue, newsletter, upsell et r\u00e9engagement, avec des abonn\u00e9s segment\u00e9s selon leur engagement r\u00e9cent et une fr\u00e9quence d\u2019envoi ajust\u00e9e en cons\u00e9quence : davantage pour les utilisateurs actifs, moins pour les contacts plus anciens.","mscs_step_4_bold_lead":"Optimisation du contenu et de l\u2019engagement","mscs_step_4_description":"Optimisation des templates, des images, de la longueur des contenus et du ratio image\/texte, ainsi que de la personnalisation, des pr\u00e9-headers et des tests A\/B, avec BIMI envisag\u00e9 pour renforcer la visibilit\u00e9 de la marque dans Gmail.","mscs_step_5_bold_lead":"","mscs_step_5_description":"","mscs_step_6_bold_lead":"","mscs_step_6_description":"","mscs_step_7_bold_lead":"","mscs_step_7_description":"","mscs_step_8_bold_lead":"","mscs_step_8_description":"","mscs_step_9_bold_lead":"","mscs_step_9_description":"","mscs_step_10_bold_lead":"","mscs_step_10_description":"","mscs_step_11_bold_lead":"","mscs_step_11_description":"","mscs_step_12_bold_lead":"","mscs_step_12_description":"","mscs_faq_1_question":"Pourquoi des emails arrivent-ils dans l\u2019onglet Promotions de Gmail plut\u00f4t qu\u2019en spam ou en bo\u00eete de r\u00e9ception ?","mscs_faq_1_answer":"Le placement en Promotions d\u00e9pend g\u00e9n\u00e9ralement du contenu et des comportements d\u2019engagement plut\u00f4t que d\u2019une blacklist : Gmail consid\u00e8re l\u2019email comme l\u00e9gitime, mais peu prioritaire. L\u2019authentification ne suffit pas \u00e0 le corriger : Superhuman a combin\u00e9 la correction des enregistrements DMARC\/MX\/A avec une segmentation plus fine, des r\u00e8gles de sunset pour les contacts inactifs et une optimisation du contenu, faisant passer le placement en bo\u00eete de r\u00e9ception de 60% \u00e0 plus de 98%, et le taux d\u2019ouverture unique de 35% \u00e0 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\u00c9dition, B2B"],"mscs_cta_text":["Consulter un expert"],"mscs_brief_industry":["Newsletter, M\u00e9dias, B2B."],"mscs_brief_challenge":["Sortir du spam et de l\u2019onglet Promotions de Gmail."],"mscs_brief_solution":["Reconstruction compl\u00e8te de l\u2019authentification (DMARC, enregistrements MX\/A), nettoyage et validation des listes, segmentation par cycle de vie et s\u00e9paration des flux, optimisation du contenu et des templates."],"mscs_volume":["25 \u00e0 30 millions d\u2019emails \/ mois"],"mscs_duration":["6 mois."],"mscs_cta_url":["https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy"],"mscs_brief":["Superhuman AI est une newsletter quotidienne et une plateforme de contenu d\u00e9di\u00e9es \u00e0 l\u2019IA, qui livrent une s\u00e9lection d\u2019actualit\u00e9s, d\u2019outils, de tutoriels et de prompts \u00e0 une audience professionnelle de plus de 2 millions de lecteurs, dont des salari\u00e9s de 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L\u2019authentification ne suffit pas \u00e0 le corriger : Superhuman a combin\u00e9 la correction des enregistrements DMARC\/MX\/A avec une segmentation plus fine, des r\u00e8gles de sunset pour les contacts inactifs et une optimisation du contenu, faisant passer le placement en bo\u00eete de r\u00e9ception de 60% \u00e0 plus de 98%, et le taux d\u2019ouverture unique de 35% \u00e0 48%."],"mscs_faq_2_question":[""],"mscs_faq_2_answer":[""],"mscs_faq_3_question":[""],"mscs_faq_3_answer":[""],"mscs_faq_4_question":[""],"mscs_faq_4_answer":[""],"mscs_faq_5_question":[""],"mscs_faq_5_answer":[""],"mscs_faq_6_question":[""],"mscs_faq_6_answer":[""],"mscs_faq_7_question":[""],"mscs_faq_7_answer":[""],"mscs_faq_8_question":[""],"mscs_faq_8_answer":[""],"mscs_faq_9_question":[""],"mscs_faq_9_answer":[""],"mscs_faq_10_question":[""],"mscs_faq_10_answer":[""],"mscs_faq_11_question":[""],"mscs_faq_11_answer":[""],"mscs_faq_12_question":[""],"mscs_faq_12_answer":[""],"mscs_faq_13_question":[""],"mscs_faq_13_answer":[""],"mscs_faq_14_question":[""],"mscs_faq_14_answer":[""],"mscs_faq_15_question":[""],"mscs_faq_15_answer":[""],"mscs_faq_16_question":[""],"mscs_faq_16_answer":[""],"mscs_faq_17_question":[""],"mscs_faq_17_answer":[""],"mscs_faq_18_question":[""],"mscs_faq_18_answer":[""],"mscs_faq_19_question":[""],"mscs_faq_19_answer":[""],"mscs_faq_20_question":[""],"mscs_faq_20_answer":[""],"mscs_folder_client":["Superhuman AI est une newsletter quotidienne et une plateforme de contenu d\u00e9di\u00e9es \u00e0 l\u2019IA, qui livrent une s\u00e9lection d\u2019actualit\u00e9s, d\u2019outils, de tutoriels et de prompts \u00e0 une audience professionnelle de plus de 2 millions de lecteurs<\/strong>.\n\nPour une entreprise de newsletter, la d\u00e9livrabilit\u00e9 n\u2019est pas un indicateur marketing secondaire : c\u2019est le mod\u00e8le \u00e9conomique. L\u2019email quotidien est le produit : chaque abonn\u00e9 dont la bo\u00eete de r\u00e9ception n\u2019affiche jamais la newsletter est un lecteur perdu, et une impression sponsoris\u00e9e perdue avec lui."],"mscs_folder_challenge":["Le cas de Superhuman AI : un exp\u00e9diteur \u00e0 fort volume fragilis\u00e9 par des lacunes d\u2019authentification et d\u2019engagement, plut\u00f4t que par une d\u00e9faillance catastrophique unique.
\u2022 Enregistrements d\u2019authentification manquants<\/strong> : DMARC n\u2019\u00e9tait pas correctement mis en place, et des enregistrements MX\/A n\u00e9cessaires manquaient, affaiblissant les signaux de confiance du domaine aupr\u00e8s de toutes les grandes messageries.
\u2022 Segmentation insuffisante<\/strong> : les campagnes n\u2019\u00e9taient pas assez segment\u00e9es selon le niveau d\u2019engagement, si bien qu\u2019abonn\u00e9s actifs et inactifs \u00e9taient trait\u00e9s de la m\u00eame fa\u00e7on.
\u2022 Volumes \u00e9lev\u00e9s envoy\u00e9s aux abonn\u00e9s inactifs<\/strong> : continuer \u00e0 \u00e9crire \u00e0 des contacts inactifs depuis longtemps gonflait les signaux de d\u00e9sengagement et de plaintes sur tout le domaine d\u2019envoi.\n\nAu final, seuls 60% des emails de Superhuman AI atteignaient la bo\u00eete de r\u00e9ception principale : une part significative arrivait en spam<\/strong> ou dans l\u2019onglet Promotions de Gmail, et le taux d\u2019ouverture unique plafonnait \u00e0 35%<\/strong>."],"mscs_folder_diagnosis":["Avec 25 \u00e0 30 millions d\u2019emails par mois envoy\u00e9s<\/strong> via une interface sur mesure reposant sur Amazon SES, un audit a mis au jour des enregistrements d\u2019authentification manquants, une segmentation insuffisante et des volumes \u00e9lev\u00e9s envoy\u00e9s \u00e0 des abonn\u00e9s inactifs."],"mscs_quote_text":["Il nous est arriv\u00e9 de temps en temps de rencontrer des probl\u00e8mes de d\u00e9livrabilit\u00e9, et \u00e0 chaque fois MailSoar nous a aid\u00e9s \u00e0 les r\u00e9soudre et \u00e0 mettre en place des pratiques qui nous ont \u00e9vit\u00e9 de nouveaux ennuis. Il y a quelques ann\u00e9es, nous avions constamment des probl\u00e8mes de d\u00e9livrabilit\u00e9 ; aujourd\u2019hui, c\u2019est devenu rare. Et m\u00eame quand cela arrive, cette \u00e9quipe fait partie des meilleurs experts du secteur et sait r\u00e9soudre les probl\u00e8mes de d\u00e9livrabilit\u00e9 imm\u00e9diatement. Je ne saurais trop les recommander."],"mscs_quote_contact_name":["Zain Kahn"],"mscs_quote_contact_role":["Influenceur, Top Voice LinkedIn, SuperHuman AI"],"mscs_quote_contact_linkedin_url":["https:\/\/www.linkedin.com\/in\/zainkhan32\/"],"mscs_trustfolio_url":["https:\/\/trustfolio.co\/en-GB\/profil\/mailsoar-hr0DVt0nk\/reference\/YBRfxFjb89"],"mscs_hide_from_reviews":[""],"mscs_result_1_label":["Placement en inbox"],"mscs_result_1_before_value":["60%"],"mscs_result_1_after_value":["98%"],"mscs_result_1_type":["percentage"],"mscs_result_1_featured":["1"],"mscs_result_2_label":["Taux d\u2019ouverture 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des enregistrements MX et A manquants et d\u2019une bo\u00eete mail d\u00e9di\u00e9e pour le domaine d\u2019envoi, avec une demande de mitigation d\u2019IP et d\u2019acc\u00e8s SNDS aupr\u00e8s de Microsoft pour traiter les signaux de r\u00e9putation propres \u00e0 Outlook\/Hotmail."],"mscs_step_2_bold_lead":["Hygi\u00e8ne et validation des listes"],"mscs_step_2_description":["Nettoyage de la base existante, validation des nouveaux abonn\u00e9s \u00e0 l\u2019inscription, et r\u00e8gle de sunset pour les contacts rest\u00e9s inactifs malgr\u00e9 les tentatives de r\u00e9engagement."],"mscs_step_3_bold_lead":["Segmentation par cycle de vie et s\u00e9paration des flux"],"mscs_step_3_description":["Les communications sont r\u00e9parties en flux de bienvenue, newsletter, upsell et r\u00e9engagement, avec des abonn\u00e9s segment\u00e9s selon leur engagement r\u00e9cent et une fr\u00e9quence d\u2019envoi ajust\u00e9e en cons\u00e9quence : davantage pour les utilisateurs actifs, moins pour les contacts plus anciens."],"mscs_step_4_bold_lead":["Optimisation du contenu et de l\u2019engagement"],"mscs_step_4_description":["Optimisation des templates, des images, de la longueur des contenus et du ratio image\/texte, ainsi que de la personnalisation, des pr\u00e9-headers et des tests A\/B, avec BIMI envisag\u00e9 pour renforcer la visibilit\u00e9 de la marque dans 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