{"id":23970,"date":"2026-09-07T22:12:41","date_gmt":"2026-09-07T20:12:41","guid":{"rendered":"https:\/\/www.mailsoar.com\/?post_type=case_study&p=23970"},"modified":"2026-10-01T20:06:08","modified_gmt":"2026-10-01T18:06:08","slug":"ogee","status":"publish","type":"case_study","link":"https:\/\/www.mailsoar.com\/fr\/cas-client\/ogee\/","title":{"rendered":"Ogee : 98% de placement en inbox sur Klaviyo"},"excerpt":{"rendered":"

D\u00e9couvrez comment MailSoar a corrig\u00e9 les probl\u00e8mes de d\u00e9livrabilit\u00e9 d\u2019Ogee sur Klaviyo, triplant la performance email et ramenant le placement en inbox \u00e0 98%.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"mscs_company_name":"Ogee","mscs_company_url":"https:\/\/ogee.com\/","mscs_subheader":"E-commerce, Beaut\u00e9, B2C","mscs_cta_text":"Consulter un expert","mscs_cta_url":"https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy","mscs_brief":"Ogee est une marque am\u00e9ricaine de beaut\u00e9 clean et bio en forte croissance, connue pour ses soins et son maquillage formul\u00e9s \u00e0 base d\u2019ingr\u00e9dients v\u00e9g\u00e9taux.\r\n\r\nOgee est arriv\u00e9e chez MailSoar avec un probl\u00e8me de d\u00e9livrabilit\u00e9 apparu juste apr\u00e8s sa migration vers Klaviyo : des taux d\u2019ouverture faibles sur les campagnes manuelles comme sur les automatisations, un impact direct sur les ventes, et aucune explication claire sur l\u2019origine de la baisse.\r\n\r\nAu moment de la mission, Ogee envoyait environ 10 millions d\u2019emails par mois sur Klaviyo : \u00e0 cette \u00e9chelle, l\u2019email est un canal de revenus principal, pas secondaire.","mscs_brief_industry":"E-commerce, Beaut\u00e9.","mscs_brief_challenge":"Retrouver la d\u00e9livrabilit\u00e9 apr\u00e8s la migration d\u2019Ogee vers Klaviyo.","mscs_brief_solution":"Nouveau sous-domaine, nettoyage et re-segmentation de la base, nouveau warm-up, audit et correction des automatisations, mise en place de BIMI + Apple Verified Mail.","mscs_brief_outcome":"Performance email multipli\u00e9e par 3 en quelques mois, avec une hausse similaire du ROI.\r\nR\u00e9tablir le placement en bo\u00eete de r\u00e9ception a refait de l\u2019email un levier de revenus fiable. Cinq ans plus tard, Ogee s\u2019appuie toujours sur MailSoar pour garder une d\u00e9livrabilit\u00e9 saine et \u00eatre conseill\u00e9e sur un programme email devenu central dans la croissance de la marque.","mscs_volume":"10 millions \/ mois","mscs_duration":"Redressement initial en 3 mois, d\u00e9sormais un projet continu.","mscs_folder_client":"Ogee est une marque am\u00e9ricaine de beaut\u00e9 clean et bio en forte croissance, connue pour ses soins et son maquillage formul\u00e9s \u00e0 base d\u2019ingr\u00e9dients v\u00e9g\u00e9taux.\r\n\r\nOgee est arriv\u00e9e chez MailSoar avec un probl\u00e8me de d\u00e9livrabilit\u00e9 apparu juste apr\u00e8s sa migration vers Klaviyo : des taux d\u2019ouverture faibles sur les campagnes manuelles comme sur les automatisations, un impact direct sur les ventes, et aucune explication claire sur l\u2019origine de la baisse.\r\n\r\nAu moment de la mission, Ogee envoyait environ 10 millions d\u2019emails par mois sur Klaviyo<\/strong> : \u00e0 cette \u00e9chelle, l\u2019email est un canal de revenus principal, pas secondaire.","mscs_folder_challenge":"Le cas d\u2019Ogee : un effondrement de d\u00e9livrabilit\u00e9 typique apr\u00e8s une migration, aggrav\u00e9 par un angle mort dans le diagnostic.\r\n\r\n\u2022 Cause profonde floue apr\u00e8s une migration de plateforme<\/strong>\u00a0: les probl\u00e8mes de d\u00e9livrabilit\u00e9 sont apparus apr\u00e8s le passage sur Klaviyo, sans que l\u2019\u00e9quipe interne puisse identifier ce qui avait chang\u00e9 ni pourquoi.
\u2022 Engagement n\u00e9gatif masqu\u00e9<\/strong>\u00a0: une fois le placement en bo\u00eete de r\u00e9ception effondr\u00e9, impossible de voir quels envois g\u00e9n\u00e9raient les plaintes, l\u2019arriv\u00e9e en spam cachant les vrais responsables.
\u2022 Automatisations d\u00e9faillantes<\/strong>\u00a0: une partie des flux automatis\u00e9s g\u00e9n\u00e9rait un engagement n\u00e9gatif disproportionn\u00e9, qui d\u00e9gradait discr\u00e8tement la r\u00e9putation de tout le domaine.
\u2022 Audience non segment\u00e9e et vieillissante<\/strong>\u00a0: campagnes et automatisations n\u2019\u00e9taient pas segment\u00e9es selon l\u2019engagement r\u00e9cent, si bien que les abonn\u00e9s inactifs depuis longtemps continuaient de diluer la performance et les signaux de r\u00e9putation.\r\n\r\nAu final, seuls 20%<\/strong> des emails d\u2019Ogee atteignaient la bo\u00eete de r\u00e9ception, et le taux d\u2019ouverture unique plafonnait \u00e0 13%<\/strong>. L\u2019email \u00e9tait devenu quasiment invisible pour la plupart des abonn\u00e9s, avec un impact direct sur le chiffre d\u2019affaires d\u2019une marque dont les ventes reposent sur ce canal.","mscs_folder_diagnosis":"MailSoar a d\u00e9ploy\u00e9 un plan de redressement sur 3 mois : un audit initial, un nouveau sous-domaine d\u2019envoi, un nettoyage et une re-segmentation de la base, puis un nouveau warm-up. Les automatisations ont \u00e9t\u00e9 mises en pause puis relanc\u00e9es une \u00e0 une pour isoler et corriger celles qui g\u00e9n\u00e9raient de l\u2019engagement n\u00e9gatif.\r\n\r\nLa mission a aussi inclus la mise en place de BIMI, avec le logo d\u2019Ogee certifi\u00e9 par Apple pour une visibilit\u00e9 maximale en bo\u00eete de r\u00e9ception.","mscs_steps_title":"Ogee s\u2019est relev\u00e9e d\u2019une baisse de d\u00e9livrabilit\u00e9 apr\u00e8s migration et a tripl\u00e9 la performance de son email marketing.","mscs_steps_subtitle":"En 4 \u00e9tapes","mscs_quote_text":"Nous avons fait appel \u00e0 MailSoar pour notre d\u00e9livrabilit\u00e9. Nous avons \u00e9t\u00e9 tellement satisfaits de leur travail que nous continuons \u00e0 travailler avec eux depuis un an pour surveiller notre d\u00e9livrabilit\u00e9 et nous conseiller, en tant que consultants de confiance, sur un programme d\u2019email marketing tr\u00e8s important. Nos indicateurs de d\u00e9livrabilit\u00e9 se sont consid\u00e9rablement am\u00e9lior\u00e9s depuis que nous travaillons avec MailSoar, et notre performance email comme notre chiffre d\u2019affaires ont progress\u00e9 de fa\u00e7on spectaculaire.","mscs_quote_contact_name":"Alex Stark","mscs_quote_contact_role":"Co-fondateur et CMO, Ogee","mscs_quote_contact_linkedin_url":"https:\/\/www.linkedin.com\/in\/alex-stark-1416b731\/","mscs_results_subtitle":"Une performance email qui se mesure","mscs_company_logo_id":22551,"mscs_hide_from_reviews":false,"mscs_result_1_label":"Placement en inbox","mscs_result_1_before_value":"20%","mscs_result_1_after_value":"98%","mscs_result_1_type":"percentage","mscs_result_1_featured":true,"mscs_result_2_label":"Taux d\u2019ouverture unique","mscs_result_2_before_value":"13%","mscs_result_2_after_value":"45%","mscs_result_2_type":"percentage","mscs_result_2_featured":true,"mscs_result_3_label":"R\u00e9putation IP \/ domaine","mscs_result_3_before_value":"Rouge","mscs_result_3_after_value":"Verte","mscs_result_3_type":"status","mscs_result_3_featured":false,"mscs_result_4_label":"","mscs_result_4_before_value":"","mscs_result_4_after_value":"","mscs_result_4_type":"percentage","mscs_result_4_featured":false,"mscs_result_5_label":"","mscs_result_5_before_value":"","mscs_result_5_after_value":"","mscs_result_5_type":"percentage","mscs_result_5_featured":false,"mscs_step_1_bold_lead":"Audit de d\u00e9livrabilit\u00e9 : Identifier","mscs_step_1_description":"Un audit complet pour identifier la cause profonde de la baisse de d\u00e9livrabilit\u00e9, suivi d\u2019un plan de redressement clair pr\u00e9sent\u00e9 \u00e0 l\u2019\u00e9quipe d\u2019Ogee, avec des points d\u2019\u00e9tape pour suivre les progr\u00e8s.","mscs_step_2_bold_lead":"Correction de l\u2019infrastructure et audit des automatisations : Corriger","mscs_step_2_description":"MailSoar a mis en place un nouveau sous-domaine, nettoy\u00e9 la base et re-segment\u00e9 selon les ouvreurs r\u00e9cents avant de relancer un v\u00e9ritable warm-up.\r\n\r\nLes automatisations ont \u00e9t\u00e9 mises en pause puis relanc\u00e9es s\u00e9lectivement pour r\u00e9v\u00e9ler, et corriger, celles qui g\u00e9n\u00e9raient discr\u00e8tement de l\u2019engagement n\u00e9gatif, jusque-l\u00e0 masqu\u00e9 par l\u2019arriv\u00e9e en spam.","mscs_step_3_bold_lead":"\u00c9largissement et r\u00e9engagement : D\u00e9velopper","mscs_step_3_description":"Une fois de retour en bo\u00eete de r\u00e9ception principale, MailSoar a travaill\u00e9 avec Ogee pour d\u00e9velopper l\u2019audience active, toucher une part plus large des abonn\u00e9s et mener des actions de r\u00e9engagement aupr\u00e8s des non-ouvreurs accumul\u00e9s.","mscs_step_4_bold_lead":"Monitoring continu et conformit\u00e9 : P\u00e9renniser","mscs_step_4_description":"MailSoar surveille, analyse et corrige d\u00e9sormais la d\u00e9livrabilit\u00e9 en continu, tout en maintenant l\u2019infrastructure d\u2019Ogee align\u00e9e sur les bonnes pratiques actuelles, dont BIMI et Apple Verified Mail pour plus de visibilit\u00e9 et de s\u00e9curit\u00e9.","mscs_step_5_bold_lead":"","mscs_step_5_description":"","mscs_step_6_bold_lead":"","mscs_step_6_description":"","mscs_step_7_bold_lead":"","mscs_step_7_description":"","mscs_step_8_bold_lead":"","mscs_step_8_description":"","mscs_step_9_bold_lead":"","mscs_step_9_description":"","mscs_step_10_bold_lead":"","mscs_step_10_description":"","mscs_step_11_bold_lead":"","mscs_step_11_description":"","mscs_step_12_bold_lead":"","mscs_step_12_description":"","mscs_faq_1_question":"Pourquoi des automatisations peuvent-elles d\u00e9grader discr\u00e8tement la d\u00e9livrabilit\u00e9 apr\u00e8s une migration de plateforme ?","mscs_faq_1_answer":"Quand le placement en bo\u00eete de r\u00e9ception s\u2019effondre, l\u2019engagement n\u00e9gatif g\u00e9n\u00e9r\u00e9 par certains flux automatis\u00e9s devient invisible : l\u2019arriv\u00e9e en spam masque les envois qui provoquent r\u00e9ellement les plaintes. C\u2019est ce qui s\u2019est pass\u00e9 chez Ogee apr\u00e8s sa migration vers Klaviyo. Mettre en pause puis relancer s\u00e9lectivement les automatisations a \u00e9t\u00e9 l\u2019\u00e9tape cl\u00e9 pour r\u00e9v\u00e9ler les flux d\u00e9faillants, dans le cadre d\u2019un redressement de 3 mois qui a fait passer le placement en bo\u00eete de r\u00e9ception de 20% \u00e0 98%.","mscs_faq_2_question":"","mscs_faq_2_answer":"","mscs_faq_3_question":"","mscs_faq_3_answer":"","mscs_faq_4_question":"","mscs_faq_4_answer":"","mscs_faq_5_question":"","mscs_faq_5_answer":"","mscs_faq_6_question":"","mscs_faq_6_answer":"","mscs_faq_7_question":"","mscs_faq_7_answer":"","mscs_faq_8_question":"","mscs_faq_8_answer":"","mscs_faq_9_question":"","mscs_faq_9_answer":"","mscs_faq_10_question":"","mscs_faq_10_answer":"","mscs_faq_11_question":"","mscs_faq_11_answer":"","mscs_faq_12_question":"","mscs_faq_12_answer":"","mscs_faq_13_question":"","mscs_faq_13_answer":"","mscs_faq_14_question":"","mscs_faq_14_answer":"","mscs_faq_15_question":"","mscs_faq_15_answer":"","mscs_faq_16_question":"","mscs_faq_16_answer":"","mscs_faq_17_question":"","mscs_faq_17_answer":"","mscs_faq_18_question":"","mscs_faq_18_answer":"","mscs_faq_19_question":"","mscs_faq_19_answer":"","mscs_faq_20_question":"","mscs_faq_20_answer":"","ms_rating":"5"},"esp":[301],"industry":[275],"issue":[296,297],"class_list":["post-23970","case_study","type-case_study","status-publish","hentry","esp-klaviyo-fr","industry-e-commerce-fr","issue-baisse-delivrabilite-apres-migration","issue-placement-boite-de-reception"],"spectra_custom_meta":{"_uagb_previous_block_counts":["a:90:{s:21:\"uagb\/advanced-heading\";i:0;s:15:\"uagb\/blockquote\";i:0;s:12:\"uagb\/buttons\";i:0;s:18:\"uagb\/buttons-child\";i:0;s:19:\"uagb\/call-to-action\";i:0;s:15:\"uagb\/cf7-styler\";i:0;s:11:\"uagb\/column\";i:0;s:12:\"uagb\/columns\";i:0;s:14:\"uagb\/container\";i:0;s:21:\"uagb\/content-timeline\";i:0;s:27:\"uagb\/content-timeline-child\";i:0;s:14:\"uagb\/countdown\";i:0;s:12:\"uagb\/counter\";i:0;s:8:\"uagb\/faq\";i:0;s:14:\"uagb\/faq-child\";i:0;s:10:\"uagb\/forms\";i:0;s:17:\"uagb\/forms-accept\";i:0;s:19:\"uagb\/forms-checkbox\";i:0;s:15:\"uagb\/forms-date\";i:0;s:16:\"uagb\/forms-email\";i:0;s:17:\"uagb\/forms-hidden\";i:0;s:15:\"uagb\/forms-name\";i:0;s:16:\"uagb\/forms-phone\";i:0;s:16:\"uagb\/forms-radio\";i:0;s:17:\"uagb\/forms-select\";i:0;s:19:\"uagb\/forms-textarea\";i:0;s:17:\"uagb\/forms-toggle\";i:0;s:14:\"uagb\/forms-url\";i:0;s:14:\"uagb\/gf-styler\";i:0;s:15:\"uagb\/google-map\";i:0;s:11:\"uagb\/how-to\";i:0;s:16:\"uagb\/how-to-step\";i:0;s:9:\"uagb\/icon\";i:0;s:14:\"uagb\/icon-list\";i:0;s:20:\"uagb\/icon-list-child\";i:0;s:10:\"uagb\/image\";i:0;s:18:\"uagb\/image-gallery\";i:0;s:13:\"uagb\/info-box\";i:0;s:18:\"uagb\/inline-notice\";i:0;s:11:\"uagb\/lottie\";i:0;s:21:\"uagb\/marketing-button\";i:0;s:10:\"uagb\/modal\";i:0;s:18:\"uagb\/popup-builder\";i:0;s:16:\"uagb\/post-button\";i:0;s:18:\"uagb\/post-carousel\";i:0;s:17:\"uagb\/post-excerpt\";i:0;s:14:\"uagb\/post-grid\";i:0;s:15:\"uagb\/post-image\";i:0;s:17:\"uagb\/post-masonry\";i:0;s:14:\"uagb\/post-meta\";i:0;s:18:\"uagb\/post-taxonomy\";i:0;s:18:\"uagb\/post-timeline\";i:0;s:15:\"uagb\/post-title\";i:0;s:20:\"uagb\/restaurant-menu\";i:0;s:26:\"uagb\/restaurant-menu-child\";i:0;s:11:\"uagb\/review\";i:0;s:12:\"uagb\/section\";i:0;s:14:\"uagb\/separator\";i:0;s:11:\"uagb\/slider\";i:0;s:17:\"uagb\/slider-child\";i:0;s:17:\"uagb\/social-share\";i:0;s:23:\"uagb\/social-share-child\";i:0;s:16:\"uagb\/star-rating\";i:0;s:23:\"uagb\/sure-cart-checkout\";i:0;s:22:\"uagb\/sure-cart-product\";i:0;s:15:\"uagb\/sure-forms\";i:0;s:22:\"uagb\/table-of-contents\";i:0;s:9:\"uagb\/tabs\";i:0;s:15:\"uagb\/tabs-child\";i:0;s:18:\"uagb\/taxonomy-list\";i:0;s:9:\"uagb\/team\";i:0;s:16:\"uagb\/testimonial\";i:0;s:14:\"uagb\/wp-search\";i:0;s:19:\"uagb\/instagram-feed\";i:0;s:10:\"uagb\/login\";i:0;s:17:\"uagb\/loop-builder\";i:0;s:18:\"uagb\/loop-category\";i:0;s:20:\"uagb\/loop-pagination\";i:0;s:15:\"uagb\/loop-reset\";i:0;s:16:\"uagb\/loop-search\";i:0;s:14:\"uagb\/loop-sort\";i:0;s:17:\"uagb\/loop-wrapper\";i:0;s:13:\"uagb\/register\";i:0;s:19:\"uagb\/register-email\";i:0;s:24:\"uagb\/register-first-name\";i:0;s:23:\"uagb\/register-last-name\";i:0;s:22:\"uagb\/register-password\";i:0;s:30:\"uagb\/register-reenter-password\";i:0;s:19:\"uagb\/register-terms\";i:0;s:22:\"uagb\/register-username\";i:0;}"],"_edit_last":["20"],"_wp_old_date":["2026-09-18"],"mscs_subheader":["E-commerce, Beaut\u00e9, B2C"],"mscs_cta_text":["Consulter un expert"],"mscs_brief_industry":["E-commerce, Beaut\u00e9."],"mscs_brief_challenge":["Retrouver la d\u00e9livrabilit\u00e9 apr\u00e8s la migration d\u2019Ogee vers Klaviyo."],"mscs_brief_solution":["Nouveau sous-domaine, nettoyage et re-segmentation de la base, nouveau warm-up, audit et correction des automatisations, mise en place de BIMI + Apple Verified Mail."],"mscs_volume":["10 millions \/ mois"],"mscs_duration":["Redressement initial en 3 mois, d\u00e9sormais un projet continu."],"mscs_cta_url":["https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy"],"mscs_brief":["Ogee est une marque am\u00e9ricaine de beaut\u00e9 clean et bio en forte croissance, connue pour ses soins et son maquillage formul\u00e9s \u00e0 base d\u2019ingr\u00e9dients v\u00e9g\u00e9taux.\r\n\r\nOgee est arriv\u00e9e chez MailSoar avec un probl\u00e8me de d\u00e9livrabilit\u00e9 apparu juste apr\u00e8s sa migration vers Klaviyo : des taux d\u2019ouverture faibles sur les campagnes manuelles comme sur les automatisations, un impact direct sur les ventes, et aucune explication claire sur l\u2019origine de la baisse.\r\n\r\nAu moment de la mission, Ogee envoyait environ 10 millions d\u2019emails par mois sur Klaviyo : \u00e0 cette \u00e9chelle, l\u2019email est un canal de revenus principal, pas secondaire."],"mscs_brief_outcome":["Performance email multipli\u00e9e par 3 en quelques mois, avec une hausse similaire du ROI.\r\nR\u00e9tablir le placement en bo\u00eete de r\u00e9ception a refait de l\u2019email un levier de revenus fiable. Cinq ans plus tard, Ogee s\u2019appuie toujours sur MailSoar pour garder une d\u00e9livrabilit\u00e9 saine et \u00eatre conseill\u00e9e sur un programme email devenu central dans la croissance de la marque."],"mscs_company_name":["Ogee"],"mscs_company_url":["https:\/\/ogee.com\/"],"mscs_company_logo_id":["22551"],"mscs_results_subtitle":["Une performance email qui se mesure"],"mscs_faq_1_question":["Pourquoi des automatisations peuvent-elles d\u00e9grader discr\u00e8tement la d\u00e9livrabilit\u00e9 apr\u00e8s une migration de plateforme ?"],"mscs_faq_1_answer":["Quand le placement en bo\u00eete de r\u00e9ception s\u2019effondre, l\u2019engagement n\u00e9gatif g\u00e9n\u00e9r\u00e9 par certains flux automatis\u00e9s devient invisible : l\u2019arriv\u00e9e en spam masque les envois qui provoquent r\u00e9ellement les plaintes. C\u2019est ce qui s\u2019est pass\u00e9 chez Ogee apr\u00e8s sa migration vers Klaviyo. Mettre en pause puis relancer s\u00e9lectivement les automatisations a \u00e9t\u00e9 l\u2019\u00e9tape cl\u00e9 pour r\u00e9v\u00e9ler les flux d\u00e9faillants, dans le cadre d\u2019un redressement de 3 mois qui a fait passer le placement en bo\u00eete de r\u00e9ception de 20% \u00e0 98%."],"mscs_faq_2_question":[""],"mscs_faq_2_answer":[""],"mscs_faq_3_question":[""],"mscs_faq_3_answer":[""],"mscs_faq_4_question":[""],"mscs_faq_4_answer":[""],"mscs_faq_5_question":[""],"mscs_faq_5_answer":[""],"mscs_faq_6_question":[""],"mscs_faq_6_answer":[""],"mscs_faq_7_question":[""],"mscs_faq_7_answer":[""],"mscs_faq_8_question":[""],"mscs_faq_8_answer":[""],"mscs_faq_9_question":[""],"mscs_faq_9_answer":[""],"mscs_faq_10_question":[""],"mscs_faq_10_answer":[""],"mscs_faq_11_question":[""],"mscs_faq_11_answer":[""],"mscs_faq_12_question":[""],"mscs_faq_12_answer":[""],"mscs_faq_13_question":[""],"mscs_faq_13_answer":[""],"mscs_faq_14_question":[""],"mscs_faq_14_answer":[""],"mscs_faq_15_question":[""],"mscs_faq_15_answer":[""],"mscs_faq_16_question":[""],"mscs_faq_16_answer":[""],"mscs_faq_17_question":[""],"mscs_faq_17_answer":[""],"mscs_faq_18_question":[""],"mscs_faq_18_answer":[""],"mscs_faq_19_question":[""],"mscs_faq_19_answer":[""],"mscs_faq_20_question":[""],"mscs_faq_20_answer":[""],"mscs_folder_client":["Ogee est une marque am\u00e9ricaine de beaut\u00e9 clean et bio en forte croissance, connue pour ses soins et son maquillage formul\u00e9s \u00e0 base d\u2019ingr\u00e9dients v\u00e9g\u00e9taux.\r\n\r\nOgee est arriv\u00e9e chez MailSoar avec un probl\u00e8me de d\u00e9livrabilit\u00e9 apparu juste apr\u00e8s sa migration vers Klaviyo : des taux d\u2019ouverture faibles sur les campagnes manuelles comme sur les automatisations, un impact direct sur les ventes, et aucune explication claire sur l\u2019origine de la baisse.\r\n\r\nAu moment de la mission, Ogee envoyait environ 10 millions d\u2019emails par mois sur Klaviyo<\/strong> : \u00e0 cette \u00e9chelle, l\u2019email est un canal de revenus principal, pas secondaire."],"mscs_folder_challenge":["Le cas d\u2019Ogee : un effondrement de d\u00e9livrabilit\u00e9 typique apr\u00e8s une migration, aggrav\u00e9 par un angle mort dans le diagnostic.\r\n\r\n\u2022 Cause profonde floue apr\u00e8s une migration de plateforme<\/strong>\u00a0: les probl\u00e8mes de d\u00e9livrabilit\u00e9 sont apparus apr\u00e8s le passage sur Klaviyo, sans que l\u2019\u00e9quipe interne puisse identifier ce qui avait chang\u00e9 ni pourquoi.
\u2022 Engagement n\u00e9gatif masqu\u00e9<\/strong>\u00a0: une fois le placement en bo\u00eete de r\u00e9ception effondr\u00e9, impossible de voir quels envois g\u00e9n\u00e9raient les plaintes, l\u2019arriv\u00e9e en spam cachant les vrais responsables.
\u2022 Automatisations d\u00e9faillantes<\/strong>\u00a0: une partie des flux automatis\u00e9s g\u00e9n\u00e9rait un engagement n\u00e9gatif disproportionn\u00e9, qui d\u00e9gradait discr\u00e8tement la r\u00e9putation de tout le domaine.
\u2022 Audience non segment\u00e9e et vieillissante<\/strong>\u00a0: campagnes et automatisations n\u2019\u00e9taient pas segment\u00e9es selon l\u2019engagement r\u00e9cent, si bien que les abonn\u00e9s inactifs depuis longtemps continuaient de diluer la performance et les signaux de r\u00e9putation.\r\n\r\nAu final, seuls 20%<\/strong> des emails d\u2019Ogee atteignaient la bo\u00eete de r\u00e9ception, et le taux d\u2019ouverture unique plafonnait \u00e0 13%<\/strong>. L\u2019email \u00e9tait devenu quasiment invisible pour la plupart des abonn\u00e9s, avec un impact direct sur le chiffre d\u2019affaires d\u2019une marque dont les ventes reposent sur ce canal."],"mscs_folder_diagnosis":["MailSoar a d\u00e9ploy\u00e9 un plan de redressement sur 3 mois : un audit initial, un nouveau sous-domaine d\u2019envoi, un nettoyage et une re-segmentation de la base, puis un nouveau warm-up. Les automatisations ont \u00e9t\u00e9 mises en pause puis relanc\u00e9es une \u00e0 une pour isoler et corriger celles qui g\u00e9n\u00e9raient de l\u2019engagement n\u00e9gatif.\r\n\r\nLa mission a aussi inclus la mise en place de BIMI, avec le logo d\u2019Ogee certifi\u00e9 par Apple pour une visibilit\u00e9 maximale en bo\u00eete de r\u00e9ception."],"mscs_quote_text":["Nous avons fait appel \u00e0 MailSoar pour notre d\u00e9livrabilit\u00e9. Nous avons \u00e9t\u00e9 tellement satisfaits de leur travail que nous continuons \u00e0 travailler avec eux depuis un an pour surveiller notre d\u00e9livrabilit\u00e9 et nous conseiller, en tant que consultants de confiance, sur un programme d\u2019email marketing tr\u00e8s important. Nos indicateurs de d\u00e9livrabilit\u00e9 se sont consid\u00e9rablement am\u00e9lior\u00e9s depuis que nous travaillons avec MailSoar, et notre performance email comme notre chiffre d\u2019affaires ont progress\u00e9 de fa\u00e7on spectaculaire."],"mscs_quote_contact_name":["Alex Stark"],"mscs_quote_contact_role":["Co-fondateur et CMO, Ogee"],"mscs_quote_contact_linkedin_url":["https:\/\/www.linkedin.com\/in\/alex-stark-1416b731\/"],"mscs_trustfolio_url":["https:\/\/trustfolio.co\/en-GB\/profil\/mailsoar-hr0DVt0nk\/reference\/fPFClMpK14"],"mscs_hide_from_reviews":[""],"mscs_result_1_label":["Placement en inbox"],"mscs_result_1_before_value":["20%"],"mscs_result_1_after_value":["98%"],"mscs_result_1_type":["percentage"],"mscs_result_1_featured":["1"],"mscs_result_2_label":["Taux d\u2019ouverture unique"],"mscs_result_2_before_value":["13%"],"mscs_result_2_after_value":["45%"],"mscs_result_2_type":["percentage"],"mscs_result_2_featured":["1"],"mscs_result_3_label":["R\u00e9putation IP \/ domaine"],"mscs_result_3_before_value":["Rouge"],"mscs_result_3_after_value":["Verte"],"mscs_result_3_type":["status"],"mscs_result_3_featured":[""],"mscs_result_4_label":[""],"mscs_result_4_before_value":[""],"mscs_result_4_after_value":[""],"mscs_result_4_type":["percentage"],"mscs_result_4_featured":[""],"mscs_result_5_label":[""],"mscs_result_5_before_value":[""],"mscs_result_5_after_value":[""],"mscs_result_5_type":["percentage"],"mscs_result_5_featured":[""],"mscs_steps_title":["Ogee s\u2019est relev\u00e9e d\u2019une baisse de d\u00e9livrabilit\u00e9 apr\u00e8s migration et a tripl\u00e9 la performance de son email marketing."],"mscs_steps_subtitle":["En 4 \u00e9tapes"],"mscs_step_1_bold_lead":["Audit de d\u00e9livrabilit\u00e9 : Identifier"],"mscs_step_1_description":["Un audit complet pour identifier la cause profonde de la baisse de d\u00e9livrabilit\u00e9, suivi d\u2019un plan de redressement clair pr\u00e9sent\u00e9 \u00e0 l\u2019\u00e9quipe d\u2019Ogee, avec des points d\u2019\u00e9tape pour suivre les progr\u00e8s."],"mscs_step_2_bold_lead":["Correction de l\u2019infrastructure et audit des automatisations : Corriger"],"mscs_step_2_description":["MailSoar a mis en place un nouveau sous-domaine, nettoy\u00e9 la base et re-segment\u00e9 selon les ouvreurs r\u00e9cents avant de relancer un v\u00e9ritable warm-up.\r\n\r\nLes automatisations ont \u00e9t\u00e9 mises en pause puis relanc\u00e9es s\u00e9lectivement pour r\u00e9v\u00e9ler, et corriger, celles qui g\u00e9n\u00e9raient discr\u00e8tement de l\u2019engagement n\u00e9gatif, jusque-l\u00e0 masqu\u00e9 par l\u2019arriv\u00e9e en spam."],"mscs_step_3_bold_lead":["\u00c9largissement et r\u00e9engagement : D\u00e9velopper"],"mscs_step_3_description":["Une fois de retour en bo\u00eete de r\u00e9ception principale, MailSoar a travaill\u00e9 avec Ogee pour d\u00e9velopper l\u2019audience active, toucher une part plus large des abonn\u00e9s et mener des actions de r\u00e9engagement aupr\u00e8s des 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