{"id":23975,"date":"2026-07-27T13:51:28","date_gmt":"2026-07-27T11:51:28","guid":{"rendered":"https:\/\/www.mailsoar.com\/?post_type=case_study&#038;p=23975"},"modified":"2026-10-01T20:06:22","modified_gmt":"2026-10-01T18:06:22","slug":"agicap","status":"publish","type":"case_study","link":"https:\/\/www.mailsoar.com\/fr\/cas-client\/agicap\/","title":{"rendered":"Agicap : de 60% \u00e0 98% de placement en inbox chez Microsoft"},"excerpt":{"rendered":"<p>D\u00e9couvrez comment MailSoar a reconstruit la r\u00e9putation d\u2019exp\u00e9diteur d\u2019une fintech pr\u00e9sente dans plusieurs pays (5 M d\u2019emails par mois), faisant passer son placement en inbox chez Microsoft de 60% \u00e0 98% en 9 mois.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"mscs_company_name":"Agicap","mscs_company_url":"https:\/\/agicap.com","mscs_subheader":"FinTech, SaaS, B2B","mscs_cta_text":"Consulter un expert","mscs_cta_url":"https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy","mscs_brief":"<strong>Agicap<\/strong>, fintech B2B, arrivait en spam chez Microsoft au moment de son expansion dans de nouveaux pays. MailSoar a reconstruit son infrastructure email avec des sous-domaines par pays, s\u00e9par\u00e9 le marketing du transactionnel et nettoy\u00e9 les listes. <strong>Le placement en bo\u00eete de r\u00e9ception est pass\u00e9 de 60% \u00e0 98% et le taux d\u2019ouverture de 25% \u00e0 40%.<\/strong>","mscs_brief_industry":"Fintech (SaaS), Multi-pays.","mscs_brief_challenge":"Sortir du spam chez Microsoft, sur plusieurs pays.","mscs_brief_solution":"Sous-domaines par pays, s\u00e9paration des IP, hygi\u00e8ne des listes, DMARC\/BIMI.","mscs_brief_outcome":"<strong>\u00b7 60% \u2192 98%<\/strong> de placement en bo\u00eete de r\u00e9ception <strong>\u00b7 25% \u2192 40%<\/strong> de taux d\u2019ouverture.","mscs_volume":"~5 millions d\u2019emails \/ mois","mscs_duration":"9 mois.","mscs_folder_client":"Agicap est une fintech en forte croissance qui d\u00e9ploie sa plateforme de gestion de tr\u00e9sorerie sur plusieurs march\u00e9s europ\u00e9ens. L\u2019email est au c\u0153ur de sa communication marketing, commerciale et produit : environ <strong>5 millions<\/strong> d\u2019envois par mois via HubSpot et SendGrid.\r\n\r\n\u00c0 mesure que l\u2019entreprise s\u2019\u00e9tendait pays par pays, son infrastructure email n\u2019avait pas suivi.","mscs_folder_challenge":"Deux probl\u00e8mes sont survenus en m\u00eame temps.\r\nD\u2019abord, la d\u00e9livrabilit\u00e9 s\u2019effondrait chez Microsoft, o\u00f9 se trouve une grande partie de la base B2B d\u2019Agicap. Une r\u00e9putation de domaine compromise envoyait directement en spam les emails destin\u00e9s aux entreprises.\r\n\r\nEnsuite, Agicap venait de se lancer dans plusieurs pays, chacun n\u00e9cessitant sa propre strat\u00e9gie, avec de r\u00e9elles contraintes l\u00e9gales en mati\u00e8re de segmentation et de d\u00e9sinscription, alors que la quasi-totalit\u00e9 du trafic passait encore par un seul domaine principal en .com.","mscs_folder_diagnosis":"Notre audit a reli\u00e9 l\u2019effondrement \u00e0 deux causes profondes : un manque de segmentation (marketing, commercial et transactionnel partageaient une m\u00eame r\u00e9putation, si bien que la moindre faiblesse entra\u00eenait tout le reste) et un taux de rebond \u00e9lev\u00e9 d\u00fb \u00e0 des adresses invalides, des utilisateurs s\u2019inscrivant avec de faux emails simplement pour acc\u00e9der \u00e0 des ressources r\u00e9serv\u00e9es. Comme tout passait par un seul domaine, il \u00e9tait impossible de suivre les indicateurs par pays. C\u2019est la premi\u00e8re chose que nous avons corrig\u00e9e.","mscs_steps_title":"Agicap est sorti du spam chez Microsoft.","mscs_steps_subtitle":"En 5 \u00e9tapes","mscs_quote_text":"MailSoar nous a aid\u00e9s \u00e0 stopper rapidement l\u2019h\u00e9morragie, puis \u00e0 restructurer notre approche email marketing, commerciale et produit. Probl\u00e8me r\u00e9solu !","mscs_quote_contact_name":"Mickael Jordan","mscs_quote_contact_role":"Chief Revenue Officer, Agicap","mscs_quote_contact_linkedin_url":"https:\/\/www.linkedin.com\/in\/micka%C3%ABl-jordan-6485231a\/","mscs_results_subtitle":"Placement en bo\u00eete de r\u00e9ception, taux d\u2019ouverture et r\u00e9putation se sont tous redress\u00e9s, avec en prime le r\u00e9engagement d\u2019une audience qu\u2019Agicap poss\u00e9dait d\u00e9j\u00e0 mais ne parvenait plus \u00e0 toucher.","mscs_company_logo_id":22535,"mscs_hide_from_reviews":false,"mscs_result_1_label":"Placement en inbox","mscs_result_1_before_value":"60%","mscs_result_1_after_value":"98%","mscs_result_1_type":"percentage","mscs_result_1_featured":true,"mscs_result_2_label":"Taux d\u2019ouverture unique","mscs_result_2_before_value":"25%","mscs_result_2_after_value":"40%","mscs_result_2_type":"percentage","mscs_result_2_featured":false,"mscs_result_3_label":"R\u00e9putation IP \/ domaine","mscs_result_3_before_value":"Rouge","mscs_result_3_after_value":"Verte","mscs_result_3_type":"status","mscs_result_3_featured":false,"mscs_result_4_label":"Inactifs r\u00e9engag\u00e9s","mscs_result_4_before_value":"~18%","mscs_result_4_after_value":"","mscs_result_4_type":"single","mscs_result_4_featured":true,"mscs_result_5_label":"","mscs_result_5_before_value":"","mscs_result_5_after_value":"","mscs_result_5_type":"percentage","mscs_result_5_featured":false,"mscs_step_1_bold_lead":"Audit et cartographie de l\u2019infrastructure.","mscs_step_1_description":"Cartographie pr\u00e9cise de ce qui \u00e9tait envoy\u00e9, \u00e0 qui et depuis quelle entit\u00e9, puis mise en place d\u2019un monitoring par pays, qui n\u2019existait pas.","mscs_step_2_bold_lead":"Sous-domaines par pays + s\u00e9paration des IP.","mscs_step_2_description":"Un sous-domaine d\u00e9di\u00e9 par pays, avec le marketing et le transactionnel r\u00e9partis sur des ESP et des IP diff\u00e9rents (d\u00e9di\u00e9es pour les gros volumes, partag\u00e9es pour les petits). Aucun march\u00e9 ne pouvait plus contaminer les autres.","mscs_step_3_bold_lead":"Nettoyage des listes, sunset et authentification.","mscs_step_3_description":"V\u00e9rification de chaque liste par pays, segmentation selon le dernier engagement pour monter en charge en toute s\u00e9curit\u00e9, obtention d\u2019une mitigation aupr\u00e8s de Microsoft, et mise en place de DMARC + BIMI pour la s\u00e9curit\u00e9 et la visibilit\u00e9 en bo\u00eete de r\u00e9ception.","mscs_step_4_bold_lead":"R\u00e9engagement des contacts inactifs.","mscs_step_4_description":"Des audiences plus larges touch\u00e9es avec de meilleurs taux d\u2019ouverture, et une s\u00e9quence de r\u00e9engagement qui a permis de r\u00e9cup\u00e9rer ~18% des abonn\u00e9s inactifs.","mscs_step_5_bold_lead":"Accompagnement continu.","mscs_step_5_description":"Points r\u00e9guliers, veille sur les \u00e9volutions du secteur et accompagnement sur les probl\u00e8mes sp\u00e9cifiques au fil de l\u2019eau.","mscs_step_6_bold_lead":"","mscs_step_6_description":"","mscs_step_7_bold_lead":"","mscs_step_7_description":"","mscs_step_8_bold_lead":"","mscs_step_8_description":"","mscs_step_9_bold_lead":"","mscs_step_9_description":"","mscs_step_10_bold_lead":"","mscs_step_10_description":"","mscs_step_11_bold_lead":"","mscs_step_11_description":"","mscs_step_12_bold_lead":"","mscs_step_12_description":"","mscs_faq_1_question":"Pourquoi les emails d\u2019Agicap arrivaient-ils en spam chez Microsoft ?","mscs_faq_1_answer":"Une r\u00e9putation de domaine compromise, combin\u00e9e \u00e0 des envois non segment\u00e9s et \u00e0 un taux de rebond \u00e9lev\u00e9 d\u00fb \u00e0 des emails invalides saisis \u00e0 l\u2019inscription, envoyait les emails B2B d\u2019Agicap en spam chez Microsoft. Pour corriger cela, il a fallu reconstruire la r\u00e9putation, s\u00e9parer les flux d\u2019envoi et nettoyer les listes.","mscs_faq_2_question":"","mscs_faq_2_answer":"","mscs_faq_3_question":"","mscs_faq_3_answer":"","mscs_faq_4_question":"","mscs_faq_4_answer":"","mscs_faq_5_question":"","mscs_faq_5_answer":"","mscs_faq_6_question":"","mscs_faq_6_answer":"","mscs_faq_7_question":"","mscs_faq_7_answer":"","mscs_faq_8_question":"","mscs_faq_8_answer":"","mscs_faq_9_question":"","mscs_faq_9_answer":"","mscs_faq_10_question":"","mscs_faq_10_answer":"","mscs_faq_11_question":"","mscs_faq_11_answer":"","mscs_faq_12_question":"","mscs_faq_12_answer":"","mscs_faq_13_question":"","mscs_faq_13_answer":"","mscs_faq_14_question":"","mscs_faq_14_answer":"","mscs_faq_15_question":"","mscs_faq_15_answer":"","mscs_faq_16_question":"","mscs_faq_16_answer":"","mscs_faq_17_question":"","mscs_faq_17_answer":"","mscs_faq_18_question":"","mscs_faq_18_answer":"","mscs_faq_19_question":"","mscs_faq_19_answer":"","mscs_faq_20_question":"","mscs_faq_20_answer":"","ms_rating":"5","_llm_markdown_disabled":false},"esp":[298,299],"industry":[280],"issue":[290,289],"class_list":["post-23975","case_study","type-case_study","status-publish","hentry","esp-hubspot-fr","esp-sendgrid-fr","industry-finance-fr","issue-arrivee-en-spam","issue-infrastructure-email"],"spectra_custom_meta":{"_uagb_previous_block_counts":["a:90:{s:21:\"uagb\/advanced-heading\";i:0;s:15:\"uagb\/blockquote\";i:0;s:12:\"uagb\/buttons\";i:0;s:18:\"uagb\/buttons-child\";i:0;s:19:\"uagb\/call-to-action\";i:0;s:15:\"uagb\/cf7-styler\";i:0;s:11:\"uagb\/column\";i:0;s:12:\"uagb\/columns\";i:0;s:14:\"uagb\/container\";i:0;s:21:\"uagb\/content-timeline\";i:0;s:27:\"uagb\/content-timeline-child\";i:0;s:14:\"uagb\/countdown\";i:0;s:12:\"uagb\/counter\";i:0;s:8:\"uagb\/faq\";i:0;s:14:\"uagb\/faq-child\";i:0;s:10:\"uagb\/forms\";i:0;s:17:\"uagb\/forms-accept\";i:0;s:19:\"uagb\/forms-checkbox\";i:0;s:15:\"uagb\/forms-date\";i:0;s:16:\"uagb\/forms-email\";i:0;s:17:\"uagb\/forms-hidden\";i:0;s:15:\"uagb\/forms-name\";i:0;s:16:\"uagb\/forms-phone\";i:0;s:16:\"uagb\/forms-radio\";i:0;s:17:\"uagb\/forms-select\";i:0;s:19:\"uagb\/forms-textarea\";i:0;s:17:\"uagb\/forms-toggle\";i:0;s:14:\"uagb\/forms-url\";i:0;s:14:\"uagb\/gf-styler\";i:0;s:15:\"uagb\/google-map\";i:0;s:11:\"uagb\/how-to\";i:0;s:16:\"uagb\/how-to-step\";i:0;s:9:\"uagb\/icon\";i:0;s:14:\"uagb\/icon-list\";i:0;s:20:\"uagb\/icon-list-child\";i:0;s:10:\"uagb\/image\";i:0;s:18:\"uagb\/image-gallery\";i:0;s:13:\"uagb\/info-box\";i:0;s:18:\"uagb\/inline-notice\";i:0;s:11:\"uagb\/lottie\";i:0;s:21:\"uagb\/marketing-button\";i:0;s:10:\"uagb\/modal\";i:0;s:18:\"uagb\/popup-builder\";i:0;s:16:\"uagb\/post-button\";i:0;s:18:\"uagb\/post-carousel\";i:0;s:17:\"uagb\/post-excerpt\";i:0;s:14:\"uagb\/post-grid\";i:0;s:15:\"uagb\/post-image\";i:0;s:17:\"uagb\/post-masonry\";i:0;s:14:\"uagb\/post-meta\";i:0;s:18:\"uagb\/post-taxonomy\";i:0;s:18:\"uagb\/post-timeline\";i:0;s:15:\"uagb\/post-title\";i:0;s:20:\"uagb\/restaurant-menu\";i:0;s:26:\"uagb\/restaurant-menu-child\";i:0;s:11:\"uagb\/review\";i:0;s:12:\"uagb\/section\";i:0;s:14:\"uagb\/separator\";i:0;s:11:\"uagb\/slider\";i:0;s:17:\"uagb\/slider-child\";i:0;s:17:\"uagb\/social-share\";i:0;s:23:\"uagb\/social-share-child\";i:0;s:16:\"uagb\/star-rating\";i:0;s:23:\"uagb\/sure-cart-checkout\";i:0;s:22:\"uagb\/sure-cart-product\";i:0;s:15:\"uagb\/sure-forms\";i:0;s:22:\"uagb\/table-of-contents\";i:0;s:9:\"uagb\/tabs\";i:0;s:15:\"uagb\/tabs-child\";i:0;s:18:\"uagb\/taxonomy-list\";i:0;s:9:\"uagb\/team\";i:0;s:16:\"uagb\/testimonial\";i:0;s:14:\"uagb\/wp-search\";i:0;s:19:\"uagb\/instagram-feed\";i:0;s:10:\"uagb\/login\";i:0;s:17:\"uagb\/loop-builder\";i:0;s:18:\"uagb\/loop-category\";i:0;s:20:\"uagb\/loop-pagination\";i:0;s:15:\"uagb\/loop-reset\";i:0;s:16:\"uagb\/loop-search\";i:0;s:14:\"uagb\/loop-sort\";i:0;s:17:\"uagb\/loop-wrapper\";i:0;s:13:\"uagb\/register\";i:0;s:19:\"uagb\/register-email\";i:0;s:24:\"uagb\/register-first-name\";i:0;s:23:\"uagb\/register-last-name\";i:0;s:22:\"uagb\/register-password\";i:0;s:30:\"uagb\/register-reenter-password\";i:0;s:19:\"uagb\/register-terms\";i:0;s:22:\"uagb\/register-username\";i:0;}"],"_edit_last":["20"],"_wp_old_date":["2026-09-18"],"mscs_subheader":["FinTech, SaaS, B2B"],"mscs_cta_text":["Consulter un expert"],"mscs_brief_industry":["Fintech (SaaS), Multi-pays."],"mscs_brief_challenge":["Sortir du spam chez Microsoft, sur plusieurs pays."],"mscs_brief_solution":["Sous-domaines par pays, s\u00e9paration des IP, hygi\u00e8ne des listes, DMARC\/BIMI."],"mscs_volume":["~5 millions d\u2019emails \/ mois"],"mscs_duration":["9 mois."],"mscs_cta_url":["https:\/\/meetings-eu1.hubspot.com\/lawrence-heslin\/site?utm_source=google&utm_medium=search&utm_campaign=casestudy"],"mscs_brief":["<strong>Agicap<\/strong>, fintech B2B, arrivait en spam chez Microsoft au moment de son expansion dans de nouveaux pays. MailSoar a reconstruit son infrastructure email avec des sous-domaines par pays, s\u00e9par\u00e9 le marketing du transactionnel et nettoy\u00e9 les listes. <strong>Le placement en bo\u00eete de r\u00e9ception est pass\u00e9 de 60% \u00e0 98% et le taux d\u2019ouverture de 25% \u00e0 40%.<\/strong>"],"mscs_brief_outcome":["<strong>\u00b7 60% \u2192 98%<\/strong> de placement en bo\u00eete de r\u00e9ception <strong>\u00b7 25% \u2192 40%<\/strong> de taux d\u2019ouverture."],"mscs_company_name":["Agicap"],"mscs_company_url":["https:\/\/agicap.com"],"mscs_company_logo_id":["22535"],"mscs_results_subtitle":["Placement en bo\u00eete de r\u00e9ception, taux d\u2019ouverture et r\u00e9putation se sont tous redress\u00e9s, avec en prime le r\u00e9engagement d\u2019une audience qu\u2019Agicap poss\u00e9dait d\u00e9j\u00e0 mais ne parvenait plus \u00e0 toucher."],"mscs_faq_1_question":["Pourquoi les emails d\u2019Agicap arrivaient-ils en spam chez Microsoft ?"],"mscs_faq_1_answer":["Une r\u00e9putation de domaine compromise, combin\u00e9e \u00e0 des envois non segment\u00e9s et \u00e0 un taux de rebond \u00e9lev\u00e9 d\u00fb \u00e0 des emails invalides saisis \u00e0 l\u2019inscription, envoyait les emails B2B d\u2019Agicap en spam chez Microsoft. Pour corriger cela, il a fallu reconstruire la r\u00e9putation, s\u00e9parer les flux d\u2019envoi et nettoyer les listes."],"mscs_faq_2_question":[""],"mscs_faq_2_answer":[""],"mscs_faq_3_question":[""],"mscs_faq_3_answer":[""],"mscs_faq_4_question":[""],"mscs_faq_4_answer":[""],"mscs_faq_5_question":[""],"mscs_faq_5_answer":[""],"mscs_faq_6_question":[""],"mscs_faq_6_answer":[""],"mscs_faq_7_question":[""],"mscs_faq_7_answer":[""],"mscs_faq_8_question":[""],"mscs_faq_8_answer":[""],"mscs_faq_9_question":[""],"mscs_faq_9_answer":[""],"mscs_faq_10_question":[""],"mscs_faq_10_answer":[""],"mscs_faq_11_question":[""],"mscs_faq_11_answer":[""],"mscs_faq_12_question":[""],"mscs_faq_12_answer":[""],"mscs_faq_13_question":[""],"mscs_faq_13_answer":[""],"mscs_faq_14_question":[""],"mscs_faq_14_answer":[""],"mscs_faq_15_question":[""],"mscs_faq_15_answer":[""],"mscs_faq_16_question":[""],"mscs_faq_16_answer":[""],"mscs_faq_17_question":[""],"mscs_faq_17_answer":[""],"mscs_faq_18_question":[""],"mscs_faq_18_answer":[""],"mscs_faq_19_question":[""],"mscs_faq_19_answer":[""],"mscs_faq_20_question":[""],"mscs_faq_20_answer":[""],"mscs_folder_client":["Agicap est une fintech en forte croissance qui d\u00e9ploie sa plateforme de gestion de tr\u00e9sorerie sur plusieurs march\u00e9s europ\u00e9ens. L\u2019email est au c\u0153ur de sa communication marketing, commerciale et produit : environ <strong>5 millions<\/strong> d\u2019envois par mois via HubSpot et SendGrid.\r\n\r\n\u00c0 mesure que l\u2019entreprise s\u2019\u00e9tendait pays par pays, son infrastructure email n\u2019avait pas suivi."],"mscs_folder_challenge":["Deux probl\u00e8mes sont survenus en m\u00eame temps.\r\nD\u2019abord, la d\u00e9livrabilit\u00e9 s\u2019effondrait chez Microsoft, o\u00f9 se trouve une grande partie de la base B2B d\u2019Agicap. Une r\u00e9putation de domaine compromise envoyait directement en spam les emails destin\u00e9s aux entreprises.\r\n\r\nEnsuite, Agicap venait de se lancer dans plusieurs pays, chacun n\u00e9cessitant sa propre strat\u00e9gie, avec de r\u00e9elles contraintes l\u00e9gales en mati\u00e8re de segmentation et de d\u00e9sinscription, alors que la quasi-totalit\u00e9 du trafic passait encore par un seul domaine principal en .com."],"mscs_folder_diagnosis":["Notre audit a reli\u00e9 l\u2019effondrement \u00e0 deux causes profondes : un manque de segmentation (marketing, commercial et transactionnel partageaient une m\u00eame r\u00e9putation, si bien que la moindre faiblesse entra\u00eenait tout le reste) et un taux de rebond \u00e9lev\u00e9 d\u00fb \u00e0 des adresses invalides, des utilisateurs s\u2019inscrivant avec de faux emails simplement pour acc\u00e9der \u00e0 des ressources r\u00e9serv\u00e9es. Comme tout passait par un seul domaine, il \u00e9tait impossible de suivre les indicateurs par pays. C\u2019est la premi\u00e8re chose que nous avons corrig\u00e9e."],"mscs_quote_text":["MailSoar nous a aid\u00e9s \u00e0 stopper rapidement l\u2019h\u00e9morragie, puis \u00e0 restructurer notre approche email marketing, commerciale et produit. Probl\u00e8me r\u00e9solu !"],"mscs_quote_contact_name":["Mickael Jordan"],"mscs_quote_contact_role":["Chief Revenue Officer, Agicap"],"mscs_quote_contact_linkedin_url":["https:\/\/www.linkedin.com\/in\/micka%C3%ABl-jordan-6485231a\/"],"mscs_trustfolio_url":["https:\/\/trustfolio.co\/en-GB\/profil\/mailsoar-hr0DVt0nk\/reference\/n6epUmFN6p"],"mscs_hide_from_reviews":[""],"mscs_result_1_label":["Placement en inbox"],"mscs_result_1_before_value":["60%"],"mscs_result_1_after_value":["98%"],"mscs_result_1_type":["percentage"],"mscs_result_1_featured":["1"],"mscs_result_2_label":["Taux d\u2019ouverture unique"],"mscs_result_2_before_value":["25%"],"mscs_result_2_after_value":["40%"],"mscs_result_2_type":["percentage"],"mscs_result_2_featured":[""],"mscs_result_3_label":["R\u00e9putation IP \/ domaine"],"mscs_result_3_before_value":["Rouge"],"mscs_result_3_after_value":["Verte"],"mscs_result_3_type":["status"],"mscs_result_3_featured":[""],"mscs_result_4_label":["Inactifs r\u00e9engag\u00e9s"],"mscs_result_4_before_value":["~18%"],"mscs_result_4_after_value":[""],"mscs_result_4_type":["single"],"mscs_result_4_featured":["1"],"mscs_result_5_label":[""],"mscs_result_5_before_value":[""],"mscs_result_5_after_value":[""],"mscs_result_5_type":["percentage"],"mscs_result_5_featured":[""],"mscs_steps_title":["Agicap est sorti du spam chez Microsoft."],"mscs_steps_subtitle":["En 5 \u00e9tapes"],"mscs_step_1_bold_lead":["Audit et cartographie de l\u2019infrastructure."],"mscs_step_1_description":["Cartographie pr\u00e9cise de ce qui \u00e9tait envoy\u00e9, \u00e0 qui et depuis quelle entit\u00e9, puis mise en place d\u2019un monitoring par pays, qui n\u2019existait pas."],"mscs_step_2_bold_lead":["Sous-domaines par pays + s\u00e9paration des IP."],"mscs_step_2_description":["Un sous-domaine d\u00e9di\u00e9 par pays, avec le marketing et le transactionnel r\u00e9partis sur des ESP et des IP diff\u00e9rents (d\u00e9di\u00e9es pour les gros volumes, partag\u00e9es pour les petits). Aucun march\u00e9 ne pouvait plus contaminer les autres."],"mscs_step_3_bold_lead":["Nettoyage des listes, sunset et authentification."],"mscs_step_3_description":["V\u00e9rification de chaque liste par pays, segmentation selon le dernier engagement pour monter en charge en toute s\u00e9curit\u00e9, obtention d\u2019une mitigation aupr\u00e8s de Microsoft, et mise en place de DMARC + BIMI pour la s\u00e9curit\u00e9 et la visibilit\u00e9 en bo\u00eete de r\u00e9ception."],"mscs_step_4_bold_lead":["R\u00e9engagement des contacts inactifs."],"mscs_step_4_description":["Des audiences plus larges touch\u00e9es avec de meilleurs taux d\u2019ouverture, et une s\u00e9quence de r\u00e9engagement qui a permis de r\u00e9cup\u00e9rer ~18% des abonn\u00e9s inactifs."],"mscs_step_5_bold_lead":["Accompagnement continu."],"mscs_step_5_description":["Points r\u00e9guliers, veille sur les \u00e9volutions du secteur et accompagnement sur les probl\u00e8mes sp\u00e9cifiques au fil de l\u2019eau."],"mscs_step_6_bold_lead":[""],"mscs_step_6_description":[""],"mscs_step_7_bold_lead":[""],"mscs_step_7_description":[""],"mscs_step_8_bold_lead":[""],"mscs_step_8_description":[""],"mscs_step_9_bold_lead":[""],"mscs_step_9_description":[""],"mscs_step_10_bold_lead":[""],"mscs_step_10_description":[""],"mscs_step_11_bold_lead":[""],"mscs_step_11_description":[""],"mscs_step_12_bold_lead":[""],"mscs_step_12_description":[""],"rank_math_internal_links_processed":["1"],"site-sidebar-layout":["default"],"ast-site-content-layout":["default"],"site-content-style":["default"],"site-sidebar-style":["default"],"theme-transparent-header-meta":["default"],"stick-header-meta":["default"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"rank_math_analytic_object_id":["544"],"_edit_lock":["1789982445:20"],"_wp_page_template":["default"],"_wpml_media_has_media":["1"],"rank_math_seo_score":["4"],"ms_rating":["5"],"astra-migrate-meta-layouts":["set"],"rank_math_title":["Agicap : 98% d'inbox chez Microsoft | MailSoar"],"rank_math_description":["Comment MailSoar a reconstruit la r\u00e9putation d\u2019exp\u00e9diteur d\u2019Agicap (5 M d\u2019emails par mois) : placement en inbox chez Microsoft de 60% \u00e0 98% en 9 mois."],"_uag_css_file_name":["uag-css-23975.css"],"_uag_js_file_name":["uag-js-23975.js"],"rank_math_focus_keyword":["d\u00e9livrabilit\u00e9 Microsoft Outlook"],"astra_style_timestamp_css":["1794479251"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Lucile","author_link":"https:\/\/www.mailsoar.com\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"D\u00e9couvrez comment MailSoar a reconstruit la r\u00e9putation d\u2019exp\u00e9diteur d\u2019une fintech pr\u00e9sente dans plusieurs pays (5 M d\u2019emails par mois), faisant passer son placement en inbox chez Microsoft de 60% \u00e0 98% en 9 mois.","_links":{"self":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/case_study\/23975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"wp:attachment":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media?parent=23975"}],"wp:term":[{"taxonomy":"esp","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/esp?post=23975"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/industry?post=23975"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/issue?post=23975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}