{"id":24363,"date":"2025-09-30T14:38:08","date_gmt":"2025-09-30T12:38:08","guid":{"rendered":"https:\/\/www.mailsoar.com\/?page_id=24363"},"modified":"2026-10-15T13:10:31","modified_gmt":"2026-10-15T11:10:31","slug":"glossaire-delivrabilite","status":"publish","type":"page","link":"https:\/\/www.mailsoar.com\/fr\/glossaire-delivrabilite\/","title":{"rendered":"Glossaire de la d\u00e9livrabilit\u00e9"},"content":{"rendered":"\n<style>\n.glossary-hero { padding:80px 20px 64px; }\n.glossary-nav { max-width:1280px; margin:0 auto; background:transparent; display:flex; flex-wrap:wrap; justify-content:center; gap:6px; }\n.glossary-nav-letter { background:transparent; }\n.glossary-nav-letter .wp-block-button__link { display:inline-flex; align-items:center; justify-content:center; min-width:40px; padding:8px 12px !important; border-radius:8px !important; font-family:'Figtree',sans-serif; font-weight:600; font-size:20px; line-height:120%; }\n.glossary-nav-letter.is-active .wp-block-button__link { background-color:#ffffff !important; color:#362e27; }\n.glossary-nav-letter.is-inactive .wp-block-button__link { background-color:#f5f1e5 !important; color:#cdc6b2; }\n.glossary-letter-heading { color:#ff721a; font-weight:800; }\n.glossary-card { background-color:#ffffff; border-radius:16px; padding:32px !important; margin-bottom:40px; }\n.glossary-card h3 { font-size:2em; }\n<\/style>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ddcef8fa alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-fdd11685\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-07b060c0 ms-highlight\"><h6 class=\"uagb-heading-text\">Tous les termes de la d\u00e9livrabilit\u00e9<\/h6><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:0;margin-bottom:0;font-size:3em\">Glossaire<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:1.1em\">La d\u00e9livrabilit\u00e9 email peut sembler technique, pleine d\u2019acronymes et de jargon. Pour vous aider \u00e0 reprendre la main sur vos performances email, nous expliquons chaque terme simplement : de quoi affiner votre compr\u00e9hension, gagner en expertise et prendre de meilleures d\u00e9cisions.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:24px;margin-bottom:0;font-size:1.05em;font-weight:600\">\u2192 <a href=\"https:\/\/www.mailsoar.com\/fr\/contact\/\">\u00c9changer avec un expert en d\u00e9livrabilit\u00e9<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull glossary-hero is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-left:0\">\n<div class=\"wp-block-buttons glossary-nav is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-82d461e8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-a\">A<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-b\">B<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-c\">C<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-d\">D<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-e\">E<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-f\">F<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-g\">G<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-h\">H<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">I<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">J<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-k\">K<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-l\">L<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-m\">M<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-n\">N<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-o\">O<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-p\">P<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">Q<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-r\">R<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-s\">S<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-t\">T<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-u\">U<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">V<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-active\"><a class=\"wp-block-button__link wp-element-button\" href=\"#letter-w\">W<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">X<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">Y<\/a><\/div>\n\n\n\n<div class=\"wp-block-button glossary-nav-letter is-inactive\"><a class=\"wp-block-button__link wp-element-button\">Z<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"letter-a\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">A<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"action-tins-this-is-not-spam\" class=\"wp-block-heading\">Action TINS (This Is Not Spam)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le TINS est l\u2019action d\u2019un destinataire qui clique sur \u00ab Ce message n\u2019est pas du spam \u00bb. Il indique ainsi \u00e0 son fournisseur de messagerie (comme Gmail ou Outlook) que vos emails sont l\u00e9gitimes et qu\u2019il souhaite les recevoir. Cette action am\u00e9liore la r\u00e9putation de votre domaine et vos chances d\u2019arriver en bo\u00eete de r\u00e9ception \u00e0 l\u2019avenir. Le TINS est un signal positif fort pour la d\u00e9livrabilit\u00e9, car il montre que vos messages sont attendus et appr\u00e9ci\u00e9s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"adresse-d-expedition\" class=\"wp-block-heading\">Adresse d\u2019exp\u00e9dition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019adresse d\u2019exp\u00e9dition est l\u2019adresse email qui envoie le message. C\u2019est celle que le destinataire voit dans le champ \u00ab De \u00bb quand il re\u00e7oit un email. Par exemple : <em>contact@votreentreprise.com.<\/em> Elle permet de savoir d\u2019o\u00f9 vient l\u2019email et de reconna\u00eetre l\u2019exp\u00e9diteur. Si cette adresse semble \u00e9trange ou change trop souvent, les filtres antispam peuvent bloquer vos messages. Pour arriver en bo\u00eete de r\u00e9ception, utilisez une adresse d\u2019exp\u00e9dition claire et fiable, li\u00e9e \u00e0 votre nom de domaine professionnel ou \u00e0 votre marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"adresse-ip-internet-protocol\" class=\"wp-block-heading\">Adresse IP (Internet Protocol)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une adresse IP est un num\u00e9ro qui identifie un appareil sur Internet, un peu comme une plaque d\u2019immatriculation. En emailing, elle indique d\u2019o\u00f9 partent les emails. Des services comme Gmail et Outlook l\u2019utilisent pour v\u00e9rifier si l\u2019exp\u00e9diteur est digne de confiance. Si l\u2019adresse IP a une bonne r\u00e9putation, vos messages ont plus de chances d\u2019arriver en bo\u00eete de r\u00e9ception. Si elle est associ\u00e9e \u00e0 des domaines ou des exp\u00e9diteurs signal\u00e9s comme spam, vos emails peuvent \u00eatre bloqu\u00e9s ou finir dans les courriers ind\u00e9sirables.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"adresse-ip-dediee\" class=\"wp-block-heading\">Adresse IP d\u00e9di\u00e9e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une adresse IP d\u00e9di\u00e9e est une adresse IP utilis\u00e9e uniquement par votre entreprise pour envoyer ses emails. Elle n\u2019est partag\u00e9e avec personne. Vous gardez ainsi un contr\u00f4le total sur votre r\u00e9putation d\u2019exp\u00e9diteur et pouvez optimiser votre d\u00e9livrabilit\u00e9. C\u2019est la solution id\u00e9ale si vous envoyez de gros volumes ou avez des besoins de personnalisation sp\u00e9cifiques. Pour \u00eatre efficace, une IP d\u00e9di\u00e9e doit \u00eatre correctement chauff\u00e9e (warm-up) avant un usage intensif.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"adresse-ip-partagee\" class=\"wp-block-heading\">Adresse IP partag\u00e9e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une adresse IP partag\u00e9e est utilis\u00e9e par plusieurs exp\u00e9diteurs d\u2019emails. Vos campagnes partent donc de la m\u00eame adresse IP que celles d\u2019autres entreprises. L\u2019avantage : vous profitez de la r\u00e9putation collective si les autres envoient de fa\u00e7on responsable. Mais si un autre utilisateur a de mauvaises pratiques, votre d\u00e9livrabilit\u00e9 peut en souffrir. Ce type d\u2019IP est souvent propos\u00e9 par les ESP aux petites entreprises ou pour des volumes d\u2019envoi mod\u00e9r\u00e9s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"attaque-ddos-deni-de-service-distribue\" class=\"wp-block-heading\">Attaque DDoS (d\u00e9ni de service distribu\u00e9)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une attaque DDoS consiste \u00e0 saturer un serveur ou un site avec un tr\u00e8s grand nombre de requ\u00eates venant de multiples sources. Le but : le rendre indisponible ou tr\u00e8s lent, et emp\u00eacher les utilisateurs l\u00e9gitimes d\u2019y acc\u00e9der. Une attaque DDoS peut bloquer les serveurs d\u2019envoi ou de r\u00e9ception et perturber la d\u00e9livrabilit\u00e9 de vos emails. Les sources \u00e9tant multiples, l\u2019attaque est difficile \u00e0 bloquer. D\u2019o\u00f9 l\u2019importance de mettre en place de bonnes protections techniques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"authentification-de-domaine\" class=\"wp-block-heading\">Authentification de domaine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019authentification de domaine permet de prouver que vos emails sont bien envoy\u00e9s par votre entreprise. Gr\u00e2ce \u00e0 cette v\u00e9rification, les fournisseurs de messagerie (comme Gmail ou Outlook) confirment que l\u2019adresse d\u2019exp\u00e9dition vous appartient r\u00e9ellement. Cela prot\u00e8ge votre marque, limite les risques de phishing et am\u00e9liore votre d\u00e9livrabilit\u00e9. Pour l\u2019activer, on configure des protocoles comme le SPF, le DKIM ou le DMARC dans les param\u00e8tres DNS de votre domaine.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-b\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">B<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"bimi\" class=\"wp-block-heading\">BIMI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le BIMI permet d\u2019afficher le logo officiel de votre marque directement dans la bo\u00eete de r\u00e9ception, \u00e0 c\u00f4t\u00e9 de vos emails. Pour cela, vous devez prouver que votre domaine est s\u00e9curis\u00e9 et que vos emails sont correctement authentifi\u00e9s (SPF, DKIM et DMARC). Le logo doit aussi \u00eatre h\u00e9berg\u00e9 dans un format sp\u00e9cifique (SVG) et d\u00e9clar\u00e9 dans les param\u00e8tres DNS de votre domaine. Le BIMI renforce la confiance, am\u00e9liore la reconnaissance de votre marque et peut soutenir votre d\u00e9livrabilit\u00e9. En r\u00e9sum\u00e9 : un moyen simple de montrer que vos emails sont l\u00e9gitimes, fiables et professionnels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"blacklist\" class=\"wp-block-heading\">Blacklist<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une blacklist est une liste qui recense les exp\u00e9diteurs d\u2019emails jug\u00e9s suspects ou ind\u00e9sirables. Si votre adresse IP ou votre nom de domaine y figure, vos emails peuvent \u00eatre rejet\u00e9s (bounces) ou arriver en spam. Les fournisseurs de messagerie comme Gmail ou Microsoft s\u2019appuient sur ces listes pour prot\u00e9ger leurs utilisateurs. \u00catre blacklist\u00e9 nuit donc \u00e0 votre d\u00e9livrabilit\u00e9. D\u2019o\u00f9 l\u2019importance d\u2019envoyer des emails de qualit\u00e9 pour ne pas y figurer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"blocage\" class=\"wp-block-heading\">Blocage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On parle de blocage quand un fournisseur de messagerie (Gmail, Outlook, etc.) emp\u00eache un email d\u2019atteindre la bo\u00eete de r\u00e9ception. Les raisons sont multiples : adresse IP temporairement bloqu\u00e9e, contenu jug\u00e9 suspect ou volume d\u2019envoi inhabituel. Contrairement \u00e0 un bounce, l\u2019email n\u2019est pas renvoy\u00e9 : il est simplement arr\u00eat\u00e9 \u00e0 l\u2019entr\u00e9e. Ces blocages p\u00e8sent sur votre d\u00e9livrabilit\u00e9. Il est donc essentiel d\u2019en identifier la cause et d\u2019ajuster vos pratiques pour \u00e9viter qu\u2019ils se reproduisent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"bot-robot-automatise\" class=\"wp-block-heading\">Bot (robot automatis\u00e9)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un bot est un programme informatique qui r\u00e9alise automatiquement des actions sur Internet. En email marketing, certains bots malveillants s\u2019inscrivent en masse \u00e0 vos formulaires avec de fausses adresses. Cette attaque, appel\u00e9e list bombing, remplit vos listes d\u2019adresses invalides et nuit \u00e0 votre d\u00e9livrabilit\u00e9 : les hard bounces augmentent et la r\u00e9putation de votre domaine se d\u00e9grade. Pour prot\u00e9ger vos campagnes, utilisez des outils anti-bots comme les CAPTCHA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"bounce-hard-bounce-soft-bounce\" class=\"wp-block-heading\">Bounce (hard bounce \/ soft bounce)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En email marketing, un bounce signifie qu\u2019un email n\u2019a pas pu \u00eatre d\u00e9livr\u00e9 \u00e0 son destinataire : il \u00ab rebondit \u00bb vers l\u2019exp\u00e9diteur. Il en existe deux types :<br><strong>Le hard bounce<\/strong> est un \u00e9chec d\u00e9finitif, souvent d\u00fb \u00e0 une adresse invalide ou bloqu\u00e9e.<br><strong>Le soft bounce<\/strong> est un \u00e9chec temporaire, par exemple quand la bo\u00eete est pleine ou que le serveur est indisponible.<br>Trop de bounces d\u00e9gradent votre r\u00e9putation d\u2019exp\u00e9diteur et votre d\u00e9livrabilit\u00e9. Nettoyer r\u00e9guli\u00e8rement votre liste permet de les limiter.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-c\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">C<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"can-spam-controlling-the-assault-of-non-solicited-pornography-and-marketing-act\" class=\"wp-block-heading\">CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le CAN-SPAM Act est une r\u00e9glementation am\u00e9ricaine qui encadre l\u2019envoi d\u2019emails commerciaux. Elle impose d\u2019inclure un lien de d\u00e9sinscription clair, de ne pas tromper les destinataires avec de faux objets ou exp\u00e9diteurs, et de respecter le choix de ceux qui ne veulent plus recevoir d\u2019emails. Adopt\u00e9e en 2003, elle vise \u00e0 limiter le spam et \u00e0 prot\u00e9ger les consommateurs. Respecter le CAN-SPAM est indispensable pour envoyer des emails en toute l\u00e9galit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"can-spam-act\" class=\"wp-block-heading\">CAN-SPAM Act<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le CAN-SPAM Act est une r\u00e9glementation am\u00e9ricaine qui encadre l\u2019envoi d\u2019emails commerciaux. Elle impose plusieurs r\u00e8gles : identifier clairement l\u2019exp\u00e9diteur, ne pas utiliser d\u2019objets trompeurs, indiquer une adresse de contact et, surtout, proposer un lien de d\u00e9sinscription. Les destinataires doivent pouvoir se retirer facilement des listes d\u2019envoi. Ne pas respecter cette loi expose \u00e0 de lourdes sanctions. Suivre le CAN-SPAM est essentiel pour envoyer des emails l\u00e9gitimes et garder une bonne d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"captcha\" class=\"wp-block-heading\">CAPTCHA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un CAPTCHA est un test de s\u00e9curit\u00e9 qui v\u00e9rifie qu\u2019un utilisateur est un humain et non un robot. Il prend souvent la forme d\u2019images \u00e0 identifier, de lettres d\u00e9form\u00e9es \u00e0 recopier ou de cases \u00e0 cocher. Son but : emp\u00eacher les actions automatis\u00e9es qui menacent la s\u00e9curit\u00e9 d\u2019un site ou d\u2019un formulaire d\u2019inscription. En email marketing, il prot\u00e8ge vos formulaires contre les fausses inscriptions, ce qui pr\u00e9serve la qualit\u00e9 de vos listes et am\u00e9liore la d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"casl-loi-canadienne-anti-spam\" class=\"wp-block-heading\">CASL (loi canadienne anti-spam)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La CASL est la loi canadienne qui encadre l\u2019envoi d\u2019emails commerciaux. Elle impose d\u2019obtenir un consentement clair avant d\u2019envoyer un message \u00e0 une personne. Chaque email doit aussi contenir des informations sur l\u2019exp\u00e9diteur et un lien de d\u00e9sinscription. L\u2019objectif : prot\u00e9ger les utilisateurs contre le spam. Les manquements peuvent entra\u00eener de lourdes sanctions. Respecter la CASL est indispensable pour toute entreprise qui envoie des emails vers le Canada.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"catch-all\" class=\"wp-block-heading\">Catch-all<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un catch-all est une adresse configur\u00e9e pour recevoir tous les messages envoy\u00e9s \u00e0 des adresses inexistantes d\u2019un m\u00eame domaine. Par exemple, si quelqu\u2019un \u00e9crit \u00e0 une adresse mal orthographi\u00e9e comme test@votredomaine.com, l\u2019email est quand m\u00eame redirig\u00e9 vers une bo\u00eete d\u00e9finie, comme contact@votredomaine.com. Pratique pour ne rien manquer, le catch-all peut toutefois nuire \u00e0 la d\u00e9livrabilit\u00e9 : il emp\u00eache d\u2019identifier les adresses invalides et favorise l\u2019accumulation de spam. Il est donc d\u00e9conseill\u00e9 pour les envois marketing professionnels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"ccpa-california-consumer-privacy-act\" class=\"wp-block-heading\">CCPA (California Consumer Privacy Act)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le CCPA est une loi am\u00e9ricaine qui prot\u00e8ge la vie priv\u00e9e des r\u00e9sidents de Californie. Elle donne aux consommateurs le droit de savoir quelles donn\u00e9es personnelles sont collect\u00e9es, d\u2019en demander la suppression et de refuser leur revente. Pour les entreprises qui envoient des emails, cela implique plus de transparence et un strict respect du consentement. M\u00eame si vous n\u2019\u00eates pas bas\u00e9 aux \u00c9tats-Unis, le CCPA s\u2019applique d\u00e8s que vous ciblez des contacts en Californie. S\u2019y conformer renforce la confiance\u2026 et votre r\u00e9putation d\u2019exp\u00e9diteur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"clipping-troncature-gmail\" class=\"wp-block-heading\">Clipping (troncature Gmail)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le clipping se produit quand un email est trop long et que Gmail en masque une partie. C\u2019est g\u00e9n\u00e9ralement le cas au-del\u00e0 de 102 Ko. Le bas de l\u2019email est alors coup\u00e9 et remplac\u00e9 par un lien \u00ab Afficher l\u2019int\u00e9gralit\u00e9 du message \u00bb. Ce clipping peut fausser vos statistiques d\u2019ouverture, car le pixel de tracking plac\u00e9 en bas de l\u2019email ne se charge pas toujours. Pour l\u2019\u00e9viter, all\u00e9gez vos emails : code propre, contenu simplifi\u00e9 et mise en page optimis\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"cname-canonical-name\" class=\"wp-block-heading\">CNAME (Canonical Name)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un enregistrement CNAME est un type d\u2019enregistrement DNS qui permet \u00e0 un nom de domaine de pointer vers un autre. Par exemple, www.votresite.com peut \u00eatre redirig\u00e9 vers votresite.com sans dupliquer les param\u00e8tres. Les CNAME servent souvent \u00e0 personnaliser les liens de tracking de vos emails avec votre propre nom de domaine. Cela renforce la confiance des destinataires et am\u00e9liore la d\u00e9livrabilit\u00e9. Modifier un CNAME ne change pas directement l\u2019adresse IP : celle-ci suit celle du domaine principal li\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"cold-emailing\" class=\"wp-block-heading\">Cold emailing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le cold emailing est une technique de prospection qui consiste \u00e0 contacter par email un prospect qui ne vous conna\u00eet pas ou n\u2019a jamais interagi avec votre marque. Tr\u00e8s utilis\u00e9 en B2B, il sert \u00e0 ouvrir un premier \u00e9change avec un client potentiel. L\u2019objectif : cr\u00e9er un contact personnalis\u00e9 et susciter l\u2019int\u00e9r\u00eat sans \u00eatre intrusif. Pour \u00eatre efficace et respecter les r\u00e8gles de d\u00e9livrabilit\u00e9, le cold emailing doit \u00eatre bien cibl\u00e9, pertinent et toujours conforme aux lois sur la protection des donn\u00e9es.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"crm-gestion-de-la-relation-client\" class=\"wp-block-heading\">CRM (gestion de la relation client)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un CRM est un logiciel qui centralise toutes les informations sur vos prospects et clients : coordonn\u00e9es, historique des \u00e9changes, commandes, pr\u00e9f\u00e9rences, etc. Il permet de suivre chaque interaction, d\u2019automatiser certaines t\u00e2ches commerciales ou marketing et de faciliter la collaboration entre vos \u00e9quipes. Gr\u00e2ce \u00e0 cette vue d\u2019ensemble, un CRM vous aide \u00e0 personnaliser vos communications, fid\u00e9liser vos clients et optimiser vos campagnes, en particulier vos campagnes email. C\u2019est un alli\u00e9 strat\u00e9gique pour piloter la relation client et am\u00e9liorer vos performances marketing.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-d\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">D<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"delivrabilite\" class=\"wp-block-heading\">D\u00e9livrabilit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9livrabilit\u00e9 d\u00e9signe la capacit\u00e9 d\u2019un email \u00e0 atteindre la bo\u00eete de r\u00e9ception du destinataire sans \u00eatre bloqu\u00e9 par les filtres antispam ni redirig\u00e9 vers les courriers ind\u00e9sirables. Une bonne d\u00e9livrabilit\u00e9 d\u00e9pend de plusieurs facteurs : la r\u00e9putation de l\u2019exp\u00e9diteur, la qualit\u00e9 de la liste de contacts, le contenu de l\u2019email et l\u2019authentification du domaine. Si vos emails n\u2019arrivent pas \u00e0 destination, m\u00eame correctement envoy\u00e9s, votre campagne perd son efficacit\u00e9. Travailler sa d\u00e9livrabilit\u00e9 est donc essentiel pour r\u00e9ussir son email marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"desinscription\" class=\"wp-block-heading\">D\u00e9sinscription<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9sinscription est l\u2019action d\u2019un utilisateur qui choisit de ne plus recevoir vos emails. En cliquant sur le lien de d\u00e9sinscription de votre message, il se retire volontairement de votre liste. Ce signal doit \u00eatre pris en compte : un taux de d\u00e9sinscription \u00e9lev\u00e9 peut r\u00e9v\u00e9ler un manque de pertinence de vos campagnes. Mieux vaut une d\u00e9sinscription qu\u2019une plainte pour spam : c\u2019est un indicateur utile pour ajuster votre contenu et am\u00e9liorer votre d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"dkim-domainkeys-identified-mail\" class=\"wp-block-heading\">DKIM (DomainKeys Identified Mail)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le DKIM est une technologie d\u2019authentification qui ajoute une signature num\u00e9rique \u00e0 chaque email envoy\u00e9. Cette signature permet aux fournisseurs de messagerie de v\u00e9rifier que l\u2019email provient bien du domaine indiqu\u00e9\u2026 et qu\u2019il n\u2019a pas \u00e9t\u00e9 modifi\u00e9 en chemin. Pour que le DKIM fonctionne, un enregistrement sp\u00e9cifique (TXT) est ajout\u00e9 aux DNS du domaine. C\u2019est une \u00e9tape essentielle pour prot\u00e9ger vos emails contre le piratage, gagner la confiance des destinataires et am\u00e9liorer votre d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"dkim2-domainkeys-identified-mail-v2\" class=\"wp-block-heading\">DKIM2 (DomainKeys Identified Mail v2)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DKIM2 est une \u00e9volution propos\u00e9e du protocole DKIM visant \u00e0 rendre le parcours des emails plus v\u00e9rifiable gr\u00e2ce \u00e0 des signatures cryptographiques successives. Le protocole cherche notamment \u00e0 documenter les interventions des syst\u00e8mes interm\u00e9diaires, \u00e0 mieux g\u00e9rer les modifications de messages et \u00e0 faciliter la d\u00e9tection de certaines attaques par rejeu. Il est encore en cours d\u2019\u00e9laboration au sein de l\u2019IETF et ne constitue pas, \u00e0 ce jour, un standard finalis\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"dmarc-domain-based-message-authentication-reporting-and-conformance\" class=\"wp-block-heading\">DMARC (Domain-based Message Authentication, Reporting, and Conformance)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le DMARC est un protocole de s\u00e9curit\u00e9 qui prot\u00e8ge un nom de domaine contre l\u2019usurpation d\u2019identit\u00e9. Il fonctionne avec le SPF et le DKIM, deux autres syst\u00e8mes d\u2019authentification. Avec le DMARC, vous indiquez aux fournisseurs de messagerie quoi faire d\u2019un email qui semble frauduleux : l\u2019accepter, le mettre en quarantaine ou le rejeter. Ce protocole vous permet aussi de recevoir des rapports sur les tentatives d\u2019envoi non autoris\u00e9es. Activer le DMARC am\u00e9liore la d\u00e9livrabilit\u00e9 de vos campagnes et renforce la confiance dans vos emails.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"dns-domain-name-system\" class=\"wp-block-heading\">DNS (Domain Name System)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le DNS est le syst\u00e8me qui relie un nom de domaine (comme votresite.com) \u00e0 son adresse technique sur Internet. On peut le comparer \u00e0 un annuaire du web. Il joue un r\u00f4le cl\u00e9 en emailing : c\u2019est l\u00e0 que vous configurez des enregistrements importants comme le SPF, le DKIM ou le DMARC, qui servent \u00e0 authentifier vos emails. Ces param\u00e8tres se g\u00e8rent chez un fournisseur DNS, comme Cloudflare ou GoDaddy. Bien configurer vos DNS est essentiel pour s\u00e9curiser vos emails et am\u00e9liorer votre d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"domaine\" class=\"wp-block-heading\">Domaine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un domaine est le nom unique qui identifie un site ou une adresse email sur Internet, par exemple votreentreprise.com. En emailing, il sert \u00e0 envoyer les messages, afficher les liens ou charger les images. Il doit \u00eatre enregistr\u00e9 aupr\u00e8s d\u2019un registrar (OVH, GoDaddy, etc.) avant d\u2019\u00eatre utilis\u00e9. Un domaine bien configur\u00e9 permet d\u2019authentifier vos emails et d\u2019am\u00e9liorer votre d\u00e9livrabilit\u00e9. Il repr\u00e9sente aussi votre image de marque aupr\u00e8s des destinataires.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"double-opt-in\" class=\"wp-block-heading\">Double opt-in<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le double opt-in, ou double confirmation, est un processus d\u2019inscription en deux \u00e9tapes. Apr\u00e8s avoir rempli un formulaire, l\u2019utilisateur re\u00e7oit un email lui demandant de confirmer son adresse en cliquant sur un lien. Cette validation prouve que l\u2019adresse est active et que la personne souhaite vraiment s\u2019inscrire. Vous construisez ainsi une liste propre et engag\u00e9e, ce qui am\u00e9liore la d\u00e9livrabilit\u00e9 et r\u00e9duit les risques de spam et de bounces.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-e\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">E<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"editeur-d-emails-mail-builder\" class=\"wp-block-heading\">\u00c9diteur d\u2019emails (mail builder)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un \u00e9diteur d\u2019emails est un outil qui permet de cr\u00e9er des emails personnalis\u00e9s sans coder. Gr\u00e2ce \u00e0 une interface intuitive, souvent en glisser-d\u00e9poser, vous concevez facilement la mise en page et ajoutez images, textes, boutons ou blocs dynamiques. Un \u00e9diteur d\u2019emails garantit un r\u00e9sultat professionnel, fid\u00e8le \u00e0 votre identit\u00e9 visuelle et optimis\u00e9 pour tous les \u00e9crans (mobile, tablette, ordinateur). Un email bien construit respecte aussi les bonnes pratiques techniques, ce qui am\u00e9liore la d\u00e9livrabilit\u00e9 de vos campagnes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"email-marketing\" class=\"wp-block-heading\">Email marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019email marketing est une strat\u00e9gie qui consiste \u00e0 envoyer des emails en nombre \u00e0 une liste de contacts qualifi\u00e9s pour promouvoir un produit, un service ou un contenu. Ces emails partent d\u2019un logiciel d\u2019emailing qui automatise les campagnes et suit des indicateurs cl\u00e9s comme le taux d\u2019ouverture, le taux de clic et le taux de d\u00e9sinscription. Bien utilis\u00e9, l\u2019email marketing reste l\u2019un des canaux les plus rentables du marketing digital. Mais pour qu\u2019un message atteigne vraiment la bo\u00eete de r\u00e9ception, la d\u00e9livrabilit\u00e9 doit \u00eatre suivie de pr\u00e8s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"email-transactionnel\" class=\"wp-block-heading\">Email transactionnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un email transactionnel est un message automatique envoy\u00e9 \u00e0 la suite d\u2019une action pr\u00e9cise du destinataire. Par exemple : confirmation de commande, accus\u00e9 de r\u00e9ception, lien de r\u00e9initialisation de mot de passe ou avis d\u2019exp\u00e9dition. Ces emails n\u2019ont pas de but promotionnel : ils apportent une information personnalis\u00e9e \u00e0 l\u2019utilisateur. Essentiels \u00e0 l\u2019exp\u00e9rience client, ils doivent arriver rapidement et \u00e9viter le dossier spam. D\u2019o\u00f9 l\u2019importance de bien g\u00e9rer leur d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"en-tete-d-email\" class=\"wp-block-heading\">En-t\u00eate d\u2019email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019en-t\u00eate d\u2019un email est la partie visible en haut du message, qui indique qui l\u2019a envoy\u00e9, \u00e0 qui il est adress\u00e9 et quel est son objet. Il comprend le champ \u00ab De \u00bb, le champ \u00ab \u00c0 \u00bb et l\u2019objet. Ce sont souvent les premiers \u00e9l\u00e9ments que voit le destinataire, avant m\u00eame d\u2019ouvrir l\u2019email. Un en-t\u00eate clair, coh\u00e9rent et rassurant inspire confiance et augmente les chances d\u2019ouverture. Il compte aussi pour la d\u00e9livrabilit\u00e9, car certains filtres antispam analysent ces informations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"engagement-email\" class=\"wp-block-heading\">Engagement email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019engagement email d\u00e9signe la fa\u00e7on dont vos destinataires interagissent avec vos emails : ouvertures, clics, r\u00e9ponses ou transferts. Plus vos contacts interagissent avec vos messages, meilleure est votre r\u00e9putation d\u2019exp\u00e9diteur. Les fournisseurs de messagerie (comme Gmail ou Outlook) analysent cet engagement pour d\u00e9cider si vos emails m\u00e9ritent la bo\u00eete de r\u00e9ception\u2026 ou le spam. Un bon engagement est donc un facteur cl\u00e9 de d\u00e9livrabilit\u00e9. Il d\u00e9pend surtout de la qualit\u00e9 de votre contenu et du ciblage de vos envois.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"enregistrement-a\" class=\"wp-block-heading\">Enregistrement A<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un enregistrement A est un type d\u2019enregistrement DNS qui relie un nom de domaine \u00e0 une adresse IP. Concr\u00e8tement, il permet aux navigateurs et aux outils d\u2019emailing de savoir o\u00f9 se trouve le site ou le serveur associ\u00e9 \u00e0 un domaine. Il sert par exemple \u00e0 diriger les liens d\u2019un email vers le bon serveur. En email marketing, les enregistrements A permettent d\u2019afficher des liens fiables dans vos messages, ce qui am\u00e9liore la d\u00e9livrabilit\u00e9. Ils ne se configurent pas dans votre outil d\u2019envoi, mais dans les param\u00e8tres DNS de votre h\u00e9bergeur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"enregistrement-txt\" class=\"wp-block-heading\">Enregistrement TXT<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un enregistrement TXT est un type d\u2019entr\u00e9e dans les DNS d\u2019un domaine qui permet de stocker du texte libre. En emailing, il sert surtout \u00e0 configurer les protocoles d\u2019authentification comme le SPF, le DKIM ou le DMARC. Ces enregistrements aident les fournisseurs de messagerie \u00e0 v\u00e9rifier que les emails envoy\u00e9s sont autoris\u00e9s par le domaine. Bien configurer vos enregistrements TXT est essentiel pour prot\u00e9ger votre identit\u00e9, lutter contre le spam et am\u00e9liorer la d\u00e9livrabilit\u00e9 de vos campagnes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"esp-email-service-provider\" class=\"wp-block-heading\">ESP (Email Service Provider)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un ESP, ou plateforme d\u2019envoi d\u2019emails, est un outil en ligne qui permet aux entreprises d\u2019envoyer des emails \u00e0 une liste de contacts. Il sert \u00e0 cr\u00e9er des campagnes, les envoyer automatiquement, suivre les r\u00e9sultats (ouvertures, clics) et g\u00e9rer les d\u00e9sinscriptions. Un ESP aide aussi \u00e0 respecter les r\u00e8gles antispam et \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9. C\u2019est un \u00e9l\u00e9ment cl\u00e9 pour envoyer des messages marketing ou transactionnels de fa\u00e7on efficace, fiable et professionnelle.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-f\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">F<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"fai-fournisseur-d-acces-a-internet\" class=\"wp-block-heading\">FAI (fournisseur d\u2019acc\u00e8s \u00e0 Internet)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un FAI est une entreprise qui fournit \u00e0 ses clients un acc\u00e8s \u00e0 Internet, \u00e0 domicile ou au bureau. En plus de la connexion, certains FAI proposent un service de messagerie avec une adresse email (par exemple : <em>nom@fai.com<\/em>). Ces bo\u00eetes sont toutefois souvent plus limit\u00e9es que celles des fournisseurs de messagerie sp\u00e9cialis\u00e9s. Les FAI g\u00e8rent aussi leurs propres filtres antispam, qui peuvent affecter la d\u00e9livrabilit\u00e9 de vos emails si vous \u00e9crivez \u00e0 des adresses qu\u2019ils h\u00e9bergent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"filtres-antispam\" class=\"wp-block-heading\">Filtres antispam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les filtres antispam sont des syst\u00e8mes automatiques utilis\u00e9s par les services de messagerie pour bloquer les emails suspects ou ind\u00e9sirables. Ils analysent chaque message selon plusieurs crit\u00e8res : exp\u00e9diteur, objet, contenu, liens, pi\u00e8ces jointes, etc. Si l\u2019email est jug\u00e9 risqu\u00e9 (spam, phishing, virus, etc.), il est plac\u00e9 dans les courriers ind\u00e9sirables ou bloqu\u00e9 avant d\u2019atteindre la bo\u00eete de r\u00e9ception. Ces filtres prot\u00e8gent les utilisateurs, mais peuvent aussi bloquer par erreur des messages l\u00e9gitimes. Comprendre leur fonctionnement aide \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"fournisseur-de-messagerie\" class=\"wp-block-heading\">Fournisseur de messagerie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un fournisseur de messagerie est un service qui permet d\u2019envoyer, de recevoir et de stocker des emails. Il fournit une adresse et un espace de stockage accessibles depuis le web, une application ou un logiciel. Gmail, Outlook et Yahoo en sont des exemples. Ces fournisseurs jouent un r\u00f4le cl\u00e9 dans la d\u00e9livrabilit\u00e9 : ils appliquent des filtres antispam et des r\u00e8gles strictes pour d\u00e9cider quels emails arrivent en bo\u00eete de r\u00e9ception\u2026 ou dans les courriers ind\u00e9sirables.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-g\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">G<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"graymail\" class=\"wp-block-heading\">Graymail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le graymail d\u00e9signe des emails que le destinataire a accept\u00e9 de recevoir mais qu\u2019il ne lit plus. Par exemple, une newsletter hebdomadaire ou une promotion qui a fini par perdre son int\u00e9r\u00eat. M\u00eame s\u2019il ne s\u2019agit pas de spam, certains utilisateurs le signalent comme tel, ce qui peut nuire \u00e0 votre d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-h\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">H<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"hard-bounce\" class=\"wp-block-heading\">Hard bounce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un hard bounce est un \u00e9chec d\u00e9finitif de d\u00e9livrance d\u2019un email. Il survient g\u00e9n\u00e9ralement quand l\u2019adresse du destinataire est invalide, supprim\u00e9e ou mal orthographi\u00e9e. L\u2019email ne peut pas \u00eatre d\u00e9livr\u00e9, et ne le sera jamais, m\u00eame en r\u00e9essayant. Un taux \u00e9lev\u00e9 de hard bounces d\u00e9grade votre r\u00e9putation d\u2019exp\u00e9diteur et votre d\u00e9livrabilit\u00e9. Il est donc essentiel de nettoyer r\u00e9guli\u00e8rement votre liste pour retirer les adresses qui g\u00e9n\u00e8rent ce type de bounce.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"hebergeur-web\" class=\"wp-block-heading\">H\u00e9bergeur web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un h\u00e9bergeur web est un prestataire qui fournit un espace serveur pour stocker les fichiers d\u2019un site, y compris certains outils li\u00e9s \u00e0 l\u2019envoi d\u2019emails. Gr\u00e2ce \u00e0 lui, votre site et vos campagnes sont accessibles en ligne 24 h\/24. En plus du stockage, l\u2019h\u00e9bergeur assure souvent la s\u00e9curit\u00e9 des donn\u00e9es, la maintenance technique et parfois la gestion des DNS, essentielle \u00e0 l\u2019authentification des emails. Un h\u00e9bergeur fiable contribue indirectement \u00e0 une meilleure d\u00e9livrabilit\u00e9 en garantissant la stabilit\u00e9 et la r\u00e9putation de votre domaine.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"honeypot\" class=\"wp-block-heading\">Honeypot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un honeypot est une ancienne adresse email r\u00e9elle, abandonn\u00e9e par son utilisateur puis r\u00e9activ\u00e9e par un fournisseur de messagerie pour rep\u00e9rer les exp\u00e9diteurs qui n\u2019entretiennent pas leurs listes. Si vous continuez d\u2019\u00e9crire \u00e0 cette adresse inactive, vous montrez que vous ne nettoyez pas r\u00e9guli\u00e8rement votre base. R\u00e9sultat : votre d\u00e9livrabilit\u00e9 en p\u00e2tit, votre r\u00e9putation d\u2019exp\u00e9diteur se d\u00e9grade et les filtres des fournisseurs peuvent vous classer comme spammeur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"html-hypertext-markup-language\" class=\"wp-block-heading\">HTML (HyperText Markup Language)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le HTML est le langage qui structure le contenu d\u2019une page web ou d\u2019un email. Il permet d\u2019ajouter des \u00e9l\u00e9ments visuels comme du texte mis en forme, des images, des liens et des boutons. En email marketing, le HTML sert \u00e0 cr\u00e9er des messages plus attractifs que les emails en texte brut. Il doit \u00eatre bien cod\u00e9 pour garantir un bon affichage sur tous les appareils et une bonne d\u00e9livrabilit\u00e9, car un code trop lourd ou mal optimis\u00e9 peut d\u00e9clencher les filtres antispam.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-12ca0cc3 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uag-hide-desktop uag-hide-tab uagb-block-a44fe561 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-a5b36906\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-383e5c84\"><h4 class=\"uagb-heading-text\">Pr\u00eat pour une performance email rapide et mesurable ?<\/h4><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Un appel offert de 30 minutes avec un consultant senior. Vous repartez avec une solution concr\u00e8te.<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-08eb08fa\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-d1b60a85 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr?utm_source=site&amp;utm_medium=cta-email-check&amp;utm_campaign=booking\" rel=\"nofollow noopener\" target=\"_blank\" role=\"button\"><span class=\"uagb-button__icon uagb-button__icon-position-before\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><div class=\"uagb-button__link\">R\u00e9server une consultation gratuite<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 id=\"letter-k\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">K<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"kpi\" class=\"wp-block-heading\">KPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En d\u00e9livrabilit\u00e9, un KPI (indicateur cl\u00e9 de performance) permet de suivre la qualit\u00e9 de l\u2019envoi et de la r\u00e9ception de vos emails. Ces indicateurs mesurent des donn\u00e9es essentielles comme le taux de d\u00e9livrance, le taux de placement en bo\u00eete de r\u00e9ception, le nombre de hard bounces et les plaintes pour spam. Ils vous aident \u00e0 \u00e9valuer la r\u00e9putation de votre domaine ou de votre IP, \u00e0 rep\u00e9rer les probl\u00e8mes techniques et \u00e0 ajuster vos pratiques pour maximiser l\u2019arriv\u00e9e en bo\u00eete de r\u00e9ception. Les analyser r\u00e9guli\u00e8rement est indispensable pour garder une bonne d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-l\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">L<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"list-unsubscribe\" class=\"wp-block-heading\">List-Unsubscribe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">List-Unsubscribe est un en-t\u00eate technique ajout\u00e9 \u00e0 un email qui permet aux fournisseurs comme Gmail ou Outlook d\u2019afficher un bouton de d\u00e9sinscription visible directement dans leur interface. Ce lien peut pointer vers une adresse email, une URL d\u00e9di\u00e9e, ou les deux. Il facilite la gestion des d\u00e9sinscriptions, am\u00e9liore l\u2019exp\u00e9rience utilisateur et contribue \u00e0 une meilleure d\u00e9livrabilit\u00e9. En simplifiant la sortie de la liste, vous r\u00e9duisez le risque de plaintes pour spam. La plupart des ESP l\u2019ajoutent automatiquement, mais il est essentiel de v\u00e9rifier qu\u2019il est bien configur\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"liste-de-diffusion\" class=\"wp-block-heading\">Liste de diffusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une liste de diffusion regroupe les adresses email de contacts qui ont accept\u00e9 de recevoir vos communications. Elle peut \u00eatre segment\u00e9e selon diff\u00e9rents crit\u00e8res : abonnement \u00e0 un service, int\u00e9r\u00eat pour une offre, appartenance \u00e0 une cible, etc. Bien g\u00e9rer votre liste est essentiel pour am\u00e9liorer la d\u00e9livrabilit\u00e9, \u00e9viter les plaintes pour spam et optimiser vos taux d\u2019ouverture et de clic. En email marketing, une liste propre, engag\u00e9e et bien structur\u00e9e est un levier cl\u00e9 pour instaurer une relation de confiance avec vos destinataires.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-m\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">M<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"mbp-mailbox-provider\" class=\"wp-block-heading\">MBP (Mailbox Provider)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MBP signifie Mailbox Provider, c\u2019est-\u00e0-dire fournisseur de messagerie. Ce terme d\u00e9signe les services qui permettent de recevoir, d\u2019envoyer et de stocker des emails, comme Gmail ou Outlook. Les MBP jouent un r\u00f4le cl\u00e9 dans la d\u00e9livrabilit\u00e9 : ils appliquent des filtres antispam et d\u00e9cident si un message arrive en bo\u00eete de r\u00e9ception, en spam, ou nulle part. Comprendre leur fonctionnement vous aide \u00e0 optimiser vos campagnes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"mta-message-transfer-agent\" class=\"wp-block-heading\">MTA (Message Transfer Agent)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un MTA, ou agent de transfert de messages, est un logiciel qui achemine les emails d\u2019un serveur \u00e0 un autre. Son r\u00f4le : transmettre chaque message de l\u2019exp\u00e9diteur jusqu\u2019au serveur du destinataire, en respectant les protocoles de messagerie (comme le SMTP). Le MTA est un interm\u00e9diaire technique essentiel dans la cha\u00eene d\u2019envoi. Il influence directement la d\u00e9livrabilit\u00e9 : un transfert bien ex\u00e9cut\u00e9 garantit que le message arrive au bon endroit, sans blocage ni erreur technique.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"multipart\" class=\"wp-block-heading\">Multipart<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un email multipart contient deux versions du m\u00eame message : une en HTML (avec mise en forme, images et liens) et une en texte brut. Ce format permet aux services de messagerie d\u2019afficher automatiquement la version la mieux adapt\u00e9e \u00e0 l\u2019appareil du destinataire. Sans version texte, certains fournisseurs (comme Microsoft ou Gmail) peuvent p\u00e9naliser la d\u00e9livrabilit\u00e9 ou classer l\u2019email en spam. Le multipart est donc indispensable pour \u00e9viter le spam et garantir une lecture optimale sur tous les appareils, y compris les objets connect\u00e9s comme les montres.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-n\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">N<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"nettoyage-de-liste\" class=\"wp-block-heading\">Nettoyage de liste<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le nettoyage de liste consiste \u00e0 trier r\u00e9guli\u00e8rement votre base de contacts pour ne garder que les adresses valides et actives. Il s\u2019agit de retirer les emails qui ne fonctionnent plus (hard bounces), les contacts qui ne r\u00e9agissent jamais \u00e0 vos campagnes et les personnes d\u00e9sinscrites. Cela am\u00e9liore la d\u00e9livrabilit\u00e9, car vous r\u00e9duisez les envois inutiles et le risque de spam. Une liste propre vous permet d\u2019\u00e9crire \u00e0 des destinataires r\u00e9ellement int\u00e9ress\u00e9s, ce qui renforce votre r\u00e9putation d\u2019exp\u00e9diteur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"newsletter\" class=\"wp-block-heading\">Newsletter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une newsletter est un email envoy\u00e9 r\u00e9guli\u00e8rement \u00e0 une liste de contacts qui ont accept\u00e9 de la recevoir. Elle contient des informations utiles ou int\u00e9ressantes : actualit\u00e9s, promotions, conseils ou nouveaut\u00e9s li\u00e9es \u00e0 une entreprise, un produit ou un service. En email marketing, la newsletter est un outil cl\u00e9 pour entretenir la relation avec les abonn\u00e9s, g\u00e9n\u00e9rer du trafic vers un site et fid\u00e9liser les clients. Pour \u00eatre efficace, elle doit \u00eatre pertinente, bien structur\u00e9e et respecter les bonnes pratiques de d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-o\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">O<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"opt-in\" class=\"wp-block-heading\">Opt-in<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019opt-in d\u00e9signe le consentement explicite donn\u00e9 par une personne pour recevoir les emails d\u2019une entreprise. C\u2019est une \u00e9tape cl\u00e9 en email marketing et une condition indispensable pour respecter le RGPD. Cet accord volontaire garantit que vos contacts veulent vraiment recevoir vos messages, ce qui am\u00e9liore la d\u00e9livrabilit\u00e9 et r\u00e9duit les plaintes pour spam. L\u2019opt-in peut s\u2019obtenir via un formulaire d\u2019inscription, une case \u00e0 cocher ou un double opt-in, ce qui renforce la qualit\u00e9 de votre base.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"opt-out\" class=\"wp-block-heading\">Opt-out<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019opt-out d\u00e9signe l\u2019action par laquelle une personne choisit de ne plus recevoir les emails d\u2019un exp\u00e9diteur. Elle se fait g\u00e9n\u00e9ralement en cliquant sur un lien de d\u00e9sinscription en bas du message. Pour respecter des lois comme le CAN-SPAM, cette demande doit \u00eatre trait\u00e9e rapidement, souvent sous 10 jours. Proposer un opt-out clair et simple est essentiel pour respecter la vie priv\u00e9e des utilisateurs, \u00e9viter les plaintes pour spam et garder une bonne d\u00e9livrabilit\u00e9.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-p\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">P<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"permission-pass\" class=\"wp-block-heading\">Permission pass<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un permission pass est un email unique envoy\u00e9 aux contacts inactifs pour leur demander s\u2019ils souhaitent toujours recevoir vos messages. Il s\u2019adresse aux personnes inscrites par le pass\u00e9 qui ne montrent plus d\u2019engagement. L\u2019objectif : confirmer leur consentement. Si le destinataire clique pour rester inscrit, il reste dans votre liste ; sinon, il en est retir\u00e9. Cette pratique permet de garder une liste propre, de pr\u00e9server votre d\u00e9livrabilit\u00e9 et de respecter les bonnes pratiques de l\u2019email marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"phishing\" class=\"wp-block-heading\">Phishing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le phishing (ou hame\u00e7onnage) est une fraude par email qui vise \u00e0 pousser les utilisateurs \u00e0 r\u00e9v\u00e9ler des informations personnelles sensibles : mots de passe, coordonn\u00e9es bancaires ou identifiants. L\u2019email imite souvent une entreprise de confiance (banque, plateforme connue, service client, etc.) et renvoie vers un faux site con\u00e7u pour pi\u00e9ger la victime. Le phishing menace la s\u00e9curit\u00e9 des utilisateurs, mais aussi la r\u00e9putation des domaines usurp\u00e9s, ce qui peut affecter la d\u00e9livrabilit\u00e9 des emails l\u00e9gitimes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"pixel-de-tracking\" class=\"wp-block-heading\">Pixel de tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un pixel de tracking est une petite image invisible (g\u00e9n\u00e9ralement 1&#215;1 pixel) int\u00e9gr\u00e9e \u00e0 un email ou une page web. Quand le destinataire ouvre l\u2019email, le pixel se charge : on peut alors suivre le message et collecter des donn\u00e9es comme l\u2019heure, la localisation approximative ou le type d\u2019appareil utilis\u00e9. C\u2019est un outil cl\u00e9 pour mesurer la performance d\u2019une campagne, en particulier le taux d\u2019ouverture. Contrairement aux cookies, il ne n\u00e9cessite aucune interaction de l\u2019utilisateur, mais son usage doit respecter les r\u00e8gles de confidentialit\u00e9 en vigueur.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-r\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">R<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"ramping-montee-en-charge\" class=\"wp-block-heading\">Ramping (mont\u00e9e en charge)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le ramping, ou mont\u00e9e en charge, est une \u00e9tape cl\u00e9 du warm-up. Il consiste \u00e0 augmenter progressivement le volume d\u2019emails envoy\u00e9s depuis une nouvelle adresse IP ou une nouvelle infrastructure, d\u00e9di\u00e9e ou partag\u00e9e. Ce processus permet de construire une bonne r\u00e9putation d\u2019exp\u00e9diteur aupr\u00e8s des fournisseurs de messagerie. Une mont\u00e9e en charge bien ma\u00eetris\u00e9e limite les risques de blocage ou de classement en spam, et favorise une d\u00e9livrabilit\u00e9 durable. \u00c0 l\u2019inverse, envoyer trop d\u2019emails trop vite peut ab\u00eemer votre r\u00e9putation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"reputation-d-adresse-ip\" class=\"wp-block-heading\">R\u00e9putation d\u2019adresse IP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9putation d\u2019une adresse IP refl\u00e8te la confiance que les fournisseurs de messagerie (comme Gmail ou Outlook) accordent \u00e0 l\u2019IP qui envoie vos emails. Elle influence directement la d\u00e9livrabilit\u00e9 : meilleure elle est, plus vos messages ont de chances d\u2019atteindre la bo\u00eete de r\u00e9ception. \u00c0 l\u2019inverse, une mauvaise r\u00e9putation peut envoyer vos emails en spam, voire les faire bloquer. Elle d\u00e9pend de plusieurs crit\u00e8res, dont le taux de plaintes, le taux de bounces, la fr\u00e9quence d\u2019envoi et la qualit\u00e9 de votre liste. Entretenir une bonne r\u00e9putation est essentiel \u00e0 la r\u00e9ussite de vos campagnes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"reputation-de-domaine\" class=\"wp-block-heading\">R\u00e9putation de domaine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9putation de domaine est un indicateur de confiance utilis\u00e9 par les fournisseurs de messagerie pour \u00e9valuer la l\u00e9gitimit\u00e9 et la fiabilit\u00e9 de votre nom de domaine. Elle influence directement la d\u00e9livrabilit\u00e9 : un domaine bien r\u00e9put\u00e9 voit ses messages arriver en bo\u00eete de r\u00e9ception, alors qu\u2019un domaine suspect est plus souvent filtr\u00e9 en spam. Cette r\u00e9putation se construit dans le temps selon vos pratiques d\u2019envoi : qualit\u00e9 de la liste, taux de plaintes, fr\u00e9quence d\u2019envoi, taux d\u2019ouverture, etc. Entretenir la r\u00e9putation de votre domaine est essentiel pour des campagnes efficaces.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"responsive\" class=\"wp-block-heading\">Responsive<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le responsive design est une technique de conception qui permet \u00e0 un site ou un email de s\u2019adapter automatiquement \u00e0 tous les \u00e9crans : ordinateur, tablette ou smartphone. Le contenu, les images et la mise en page se r\u00e9organisent selon la taille de l\u2019\u00e9cran pour garantir une lecture fluide et une navigation confortable. En email marketing, le responsive est indispensable pour que vos campagnes restent lisibles et engageantes, quel que soit l\u2019appareil du destinataire. C\u2019est une pratique incontournable pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur et le taux de conversion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"rgpd-reglement-general-sur-la-protection-des-donnees\" class=\"wp-block-heading\">RGPD (R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD est un r\u00e8glement europ\u00e9en qui encadre la protection des donn\u00e9es personnelles. Entr\u00e9 en vigueur en 2018, il s\u2019applique \u00e0 toute entreprise qui collecte ou utilise les donn\u00e9es de personnes situ\u00e9es dans l\u2019Union europ\u00e9enne, m\u00eame si elle est bas\u00e9e ailleurs. Vous devez donc obtenir un consentement clair avant d\u2019envoyer des messages, et permettre aux utilisateurs de g\u00e9rer ou supprimer leurs donn\u00e9es. Respecter le RGPD est indispensable pour prot\u00e9ger la vie priv\u00e9e\u2026 et \u00e9viter les sanctions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"routage\" class=\"wp-block-heading\">Routage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le routage d\u00e9signe le processus technique par lequel un email passe du serveur d\u2019envoi \u00e0 la bo\u00eete de r\u00e9ception du destinataire. Il couvre toutes les \u00e9tapes du parcours : passage par les serveurs, contr\u00f4les de s\u00e9curit\u00e9 (SPF, DKIM, DMARC) et filtrage antispam. Un bon routage garantit que les emails arrivent vite et au bon endroit, id\u00e9alement dans l\u2019onglet principal de la bo\u00eete de r\u00e9ception. Il joue donc un r\u00f4le cl\u00e9 dans la d\u00e9livrabilit\u00e9, surtout pour les campagnes marketing et transactionnelles \u00e0 fort volume.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-s\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">S<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"seed-list\" class=\"wp-block-heading\">Seed list<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une seed list est une liste d\u2019adresses email ajout\u00e9es volontairement \u00e0 vos envois pour tester la d\u00e9livrabilit\u00e9 de vos campagnes. Ces adresses, souvent internes ou neutres, permettent de v\u00e9rifier o\u00f9 arrivent r\u00e9ellement vos emails : bo\u00eete de r\u00e9ception principale, onglet Promotions ou dossier spam. Analyser ces r\u00e9sultats permet de corriger d\u2019\u00e9ventuels probl\u00e8mes de d\u00e9livrabilit\u00e9 avant un envoi en masse. C\u2019est un outil essentiel pour vous assurer que vos messages atteignent leur cible et pour affiner vos pratiques d\u2019email marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"segmentation\" class=\"wp-block-heading\">Segmentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentation consiste \u00e0 diviser votre liste de contacts en sous-groupes selon des crit\u00e8res pr\u00e9cis : centres d\u2019int\u00e9r\u00eat, comportement d\u2019achat, localisation, \u00e2ge, engagement, etc. Vous pouvez ainsi envoyer des campagnes plus cibl\u00e9es, plus pertinentes et mieux adapt\u00e9es \u00e0 chaque profil. Une bonne segmentation am\u00e9liore les taux d\u2019ouverture et de clic, r\u00e9duit les d\u00e9sinscriptions et renforce la d\u00e9livrabilit\u00e9. En email marketing, mieux vaut parler \u00e0 la bonne personne\u2026 au bon moment, avec le bon message.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"sender-score\" class=\"wp-block-heading\">Sender Score<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Sender Score est un indicateur qui \u00e9value la r\u00e9putation d\u2019envoi de votre adresse IP. Calcul\u00e9 sur une \u00e9chelle de 1 \u00e0 100, il refl\u00e8te la confiance que les fournisseurs de messagerie (Gmail, Outlook, etc.) accordent \u00e0 vos emails. Plus votre score est \u00e9lev\u00e9, plus vos messages ont de chances d\u2019atteindre la bo\u00eete de r\u00e9ception plut\u00f4t que le dossier spam. Il d\u00e9pend de plusieurs facteurs : taux de plaintes, taux de bounces, volume d\u2019envoi et pr\u00e9sence sur des blacklists. Maintenir un bon Sender Score est essentiel pour une d\u00e9livrabilit\u00e9 optimale.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"serveur\" class=\"wp-block-heading\">Serveur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un serveur est un ordinateur configur\u00e9 pour fournir des ressources ou des services \u00e0 d\u2019autres appareils, appel\u00e9s clients, souvent via un r\u00e9seau comme Internet. En emailing, le serveur h\u00e9berge et transmet les emails, g\u00e8re les connexions s\u00e9curis\u00e9es et applique les protocoles (SMTP, IMAP, POP) n\u00e9cessaires pour acheminer les messages jusqu\u2019\u00e0 leurs destinataires. Il est essentiel au bon fonctionnement de la communication \u00e9lectronique et \u00e0 la d\u00e9livrabilit\u00e9. Un serveur fiable et bien configur\u00e9 r\u00e9duit les risques d\u2019erreurs de transmission ou de blocage par les filtres antispam.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"smtp\" class=\"wp-block-heading\">SMTP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le SMTP (Simple Mail Transfer Protocol) est le protocole standard utilis\u00e9 pour envoyer des emails sur Internet. Il agit comme un facteur num\u00e9rique : il transmet vos messages depuis votre logiciel d\u2019emailing jusqu\u2019aux serveurs de messagerie des destinataires. Le SMTP est essentiel au bon fonctionnement de la cha\u00eene d\u2019envoi, en particulier pour les campagnes marketing et les emails transactionnels. Une configuration SMTP correcte contribue directement \u00e0 une meilleure d\u00e9livrabilit\u00e9, car elle permet d\u2019envoyer des emails authentifi\u00e9s et s\u00e9curis\u00e9s, ce qui r\u00e9duit le risque de spam.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"soft-bounce\" class=\"wp-block-heading\">Soft bounce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un soft bounce est un \u00e9chec temporaire de d\u00e9livrance d\u2019un email. Il peut survenir si la bo\u00eete du destinataire est pleine, si son serveur est momentan\u00e9ment indisponible ou si le message est trop lourd. Contrairement au hard bounce, l\u2019adresse n\u2019est pas forc\u00e9ment invalide, mais le message n\u2019a pas pu \u00eatre d\u00e9livr\u00e9 \u00e0 ce moment-l\u00e0. Des soft bounces r\u00e9p\u00e9t\u00e9s peuvent affecter votre d\u00e9livrabilit\u00e9. Il est donc important de surveiller ces adresses et de les nettoyer si n\u00e9cessaire.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"sous-domaine\" class=\"wp-block-heading\">Sous-domaine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un sous-domaine est une extension d\u2019un domaine principal, plac\u00e9e devant lui. Par exemple, dans <em>email.votresite.com<\/em>, \u00ab email \u00bb est le sous-domaine. En email marketing, les sous-domaines servent souvent \u00e0 distinguer les emails marketing ou transactionnels du domaine principal. Vous s\u00e9parez ainsi les r\u00e9putations d\u2019envoi, organisez mieux votre infrastructure et limitez l\u2019impact d\u2019un \u00e9ventuel probl\u00e8me de d\u00e9livrabilit\u00e9. Bien g\u00e9rer vos sous-domaines aide \u00e0 garder une bonne r\u00e9putation d\u2019exp\u00e9diteur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"spam-word-mot-declencheur-de-spam\" class=\"wp-block-heading\">Spam word (mot d\u00e9clencheur de spam)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un spam word est un mot ou une expression souvent associ\u00e9 aux emails ind\u00e9sirables, et rep\u00e9r\u00e9 comme tel par les filtres antispam. Ces mots-cl\u00e9s, comme \u00ab gratuit \u00bb, \u00ab <strong>100% garanti<\/strong> \u00bb ou \u00ab <strong>urgent<\/strong> \u00bb, peuvent d\u00e9clencher des alertes et p\u00e9naliser la d\u00e9livrabilit\u00e9 de vos emails. Plus un message en contient, plus il risque de finir en spam, m\u00eame s\u2019il est l\u00e9gitime. Pour pr\u00e9server la r\u00e9putation de votre domaine et am\u00e9liorer vos taux d\u2019ouverture, r\u00e9digez vos emails de fa\u00e7on naturelle et claire, sans langage trop promotionnel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"spamtrap-piege-a-spam\" class=\"wp-block-heading\">Spamtrap (pi\u00e8ge \u00e0 spam)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un spamtrap est une adresse pi\u00e8ge utilis\u00e9e par les fournisseurs de messagerie pour rep\u00e9rer les exp\u00e9diteurs n\u00e9gligents ou malveillants. Elle ne correspond \u00e0 aucun utilisateur r\u00e9el et n\u2019a jamais demand\u00e9 \u00e0 recevoir d\u2019emails. Si vous \u00e9crivez \u00e0 un spamtrap, c\u2019est que votre liste est mal entretenue ou a \u00e9t\u00e9 collect\u00e9e sans consentement. Votre domaine ou votre adresse IP peut alors \u00eatre p\u00e9nalis\u00e9, voire blacklist\u00e9, ce qui affecte gravement votre d\u00e9livrabilit\u00e9. Bien nettoyer votre base permet d\u2019\u00e9viter ce risque. Pour les rep\u00e9rer et les \u00e9liminer, lisez notre <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/spam-traps\/\">guide des spam traps<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"spf-sender-policy-framework\" class=\"wp-block-heading\">SPF (Sender Policy Framework)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le SPF est un protocole d\u2019authentification qui v\u00e9rifie que le serveur utilis\u00e9 pour envoyer un email est autoris\u00e9 par le domaine de l\u2019exp\u00e9diteur. Concr\u00e8tement, c\u2019est un enregistrement ajout\u00e9 aux DNS de votre domaine, qui liste les adresses IP autoris\u00e9es \u00e0 envoyer des emails en votre nom. Il aide \u00e0 pr\u00e9venir l\u2019usurpation d\u2019identit\u00e9 (spoofing) et renforce la confiance des fournisseurs de messagerie. Un SPF bien configur\u00e9 est essentiel pour am\u00e9liorer la d\u00e9livrabilit\u00e9 et prot\u00e9ger votre r\u00e9putation d\u2019exp\u00e9diteur.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-t\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">T<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"taux-d-ouverture\" class=\"wp-block-heading\">Taux d\u2019ouverture<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le taux d\u2019ouverture mesure la part des destinataires qui ont ouvert votre email apr\u00e8s l\u2019avoir re\u00e7u. Il d\u00e9pend surtout de l\u2019objet et du nom de l\u2019exp\u00e9diteur. Un bon taux d\u2019ouverture montre que vos messages attirent l\u2019attention et suscitent la curiosit\u00e9. C\u2019est un indicateur cl\u00e9 (KPI) pour suivre l\u2019engagement de vos abonn\u00e9s et optimiser votre strat\u00e9gie d\u2019email marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"taux-de-delivrabilite\" class=\"wp-block-heading\">Taux de d\u00e9livrabilit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le taux de d\u00e9livrabilit\u00e9 est le pourcentage d\u2019emails envoy\u00e9s qui ont r\u00e9ellement atteint la bo\u00eete de r\u00e9ception des destinataires (et non le dossier spam ou l\u2019onglet Promotions). Il se calcule g\u00e9n\u00e9ralement ainsi : nombre d\u2019emails d\u00e9livr\u00e9s \u00f7 nombre total d\u2019emails envoy\u00e9s \u00d7 100. Un bon taux de d\u00e9livrabilit\u00e9 montre que votre infrastructure d\u2019envoi, votre r\u00e9putation d\u2019exp\u00e9diteur et la qualit\u00e9 de votre base sont solides. C\u2019est un indicateur cl\u00e9 (KPI) de toute strat\u00e9gie d\u2019email marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"taux-de-delivrance\" class=\"wp-block-heading\">Taux de d\u00e9livrance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le taux de d\u00e9livrance correspond au pourcentage d\u2019emails accept\u00e9s par les fournisseurs de messagerie. Les messages n\u2019ont donc \u00e9t\u00e9 ni bloqu\u00e9s ni rejet\u00e9s, mais rien ne garantit qu\u2019ils arrivent en bo\u00eete de r\u00e9ception : ils peuvent aussi finir en spam. Un bon taux de d\u00e9livrance montre que l\u2019infrastructure technique est en place, mais il ne suffit pas pour \u00e9valuer la d\u00e9livrabilit\u00e9 r\u00e9elle.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-u\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">U<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"url-uniform-resource-locator\" class=\"wp-block-heading\">URL (Uniform Resource Locator)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une URL est l\u2019adresse compl\u00e8te d\u2019une page web ou d\u2019une ressource en ligne. Elle permet \u00e0 un navigateur ou au destinataire d\u2019un email d\u2019acc\u00e9der \u00e0 un site, une image, un lien de d\u00e9sinscription, etc. Une URL se compose d\u2019un protocole (comme https:\/\/) et d\u2019un nom de domaine (comme www.mailsoar.com). En email marketing, des URL visibles et fiables sont essentielles pour gagner la confiance des destinataires et \u00e9viter les filtres antispam, surtout pour les liens cliquables.<\/p>\n<\/div>\n\n\n\n<h2 id=\"letter-w\" class=\"wp-block-heading glossary-letter-heading has-xx-large-font-size\">W<\/h2>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"warm-up-rechauffement-d-ip-ou-de-domaine\" class=\"wp-block-heading\">Warm-up (r\u00e9chauffement d\u2019IP ou de domaine)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le warm-up consiste \u00e0 augmenter progressivement le volume d\u2019emails envoy\u00e9s depuis une nouvelle adresse IP ou un nouveau domaine. L\u2019objectif : construire une bonne r\u00e9putation d\u2019exp\u00e9diteur aupr\u00e8s des fournisseurs de messagerie et \u00e9viter que vos messages soient per\u00e7us comme du spam. Le warm-up dure g\u00e9n\u00e9ralement plusieurs semaines et suit un calendrier pr\u00e9cis pour habituer les serveurs \u00e0 votre activit\u00e9. Bien men\u00e9, il am\u00e9liore la d\u00e9livrabilit\u00e9 et pr\u00e9pare vos campagnes sur le long terme.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"webmail\" class=\"wp-block-heading\">Webmail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un webmail est un service de messagerie accessible directement depuis un navigateur. Il permet d\u2019envoyer, de recevoir et de consulter ses emails sans installer de logiciel, simplement en se connectant \u00e0 une interface en ligne. Gmail, Outlook.com et Yahoo Mail en sont des exemples. Contrairement aux logiciels de messagerie install\u00e9s en local, le webmail fonctionne sur un serveur distant. Tr\u00e8s utilis\u00e9 pour g\u00e9rer ses emails depuis n\u2019importe quel appareil connect\u00e9, c\u2019est un canal important \u00e0 prendre en compte pour optimiser la d\u00e9livrabilit\u00e9 de vos campagnes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group glossary-card is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"whitelist\" class=\"wp-block-heading\">Whitelist<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une whitelist est une liste d\u2019adresses email, de domaines ou d\u2019adresses IP consid\u00e9r\u00e9s comme dignes de confiance. Quand un domaine y figure, ses emails passent plus facilement les filtres antispam et arrivent en bo\u00eete de r\u00e9ception. C\u2019est l\u2019inverse d\u2019une blacklist. En d\u00e9livrabilit\u00e9, figurer sur la whitelist d\u2019un filtre de s\u00e9curit\u00e9 peut nettement am\u00e9liorer vos taux de d\u00e9livrance. Ce syst\u00e8me permet de faire confiance \u00e0 certains exp\u00e9diteurs\u2026 et de bloquer tout le reste par d\u00e9faut.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3ebb03b2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f43a1302\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20070019\"><h2 class=\"uagb-heading-text\">Pr\u00eat \u00e0 r\u00e9tablir votre d\u00e9livrabilit\u00e9 ?<\/h2><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Un appel offert de 30 minutes avec un consultant senior. Vous repartez avec une solution concr\u00e8te.<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-3bb0cfbd\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-2e9f545f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr?utm_source=site&amp;utm_medium=cta-deliverability&amp;utm_campaign=booking\" rel=\"nofollow noopener\" target=\"_blank\" role=\"button\"><span class=\"uagb-button__icon uagb-button__icon-position-before\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><div class=\"uagb-button__link\">Je r\u00e9serve un appel<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-83453388 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none trusted-fix uag-hide-tab uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/09\/ils-nous-font-confiance-500-fr.png\" alt=\"\" class=\"uag-image-19206\" width=\"150\" height=\"331\" title=\"trustedby\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tous les termes de la d\u00e9livrabilit\u00e9 Glossaire La d\u00e9livrabilit\u00e9 email peut sembler technique, pleine d\u2019acronymes et de jargon. Pour vous [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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In short: it\\u2019s an easy way to show that your emails are legitimate, reliable, and professional.<\\\/p><h3>Blocking<\\\/h3><p>Blocking occurs when an email is prevented from reaching the inbox by the email provider (such as Gmail, Outlook, etc.). This can happen for several reasons: a temporarily blocked IP address, content deemed suspicious, or an unusual volume of mailings. Unlike a bounce, the email is not returned, it is simply blocked at the point of entry. These blocks can affect your deliverability. It is therefore essential to identify the cause and adjust your practices to prevent them from happening again.<\\\/p><h3>Bot (automated robot)<\\\/h3><p>A bot is a computer program that automatically performs actions on the Internet. In the world of email marketing, some malicious bots mass-register for forms using fake email addresses. This attack, called list bombing, can harm your deliverability by filling your contact lists with invalid addresses. 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Complying with CAN-SPAM is essential for sending emails legally.<\\\/p><h3><br \\\/>CAN-SPAM Act<\\\/h3><p>The CAN-SPAM Act is a U.S. regulation governing the sending of commercial emails. It requires companies to comply with certain rules: clearly indicate the sender, do not use misleading titles, include a contact address, and above all, provide an unsubscribe link. Recipients must be able to easily remove themselves from mailing lists. Failure to comply with this law can result in heavy penalties. Following CAN-SPAM is essential for sending legitimate emails and maintaining good deliverability.<\\\/p><h3><br \\\/>CASL (Canada\\u2019s Anti-Spam Legislation)\\u00a0<\\\/h3><p>CASL is the Canadian law that regulates the sending of commercial emails. It requires companies to obtain clear consent before sending a message to an individual. Each email must also contain information about the sender and an unsubscribe link. The aim is to protect users from spam. Failure to comply can result in severe penalties. Compliance with CASL is essential for any company that sends emails to Canada.<\\\/p><h3><br \\\/>Catch-all<\\\/h3><p>A catch-all is an email address configured to receive all messages sent to non-existent addresses within the same domain. For example, if someone sends a message to a misspelled address such as test@votredomaine.com, the email will still be redirected to a defined mailbox, such as contact@votredomaine.com. Although convenient for ensuring nothing is missed, a catch-all can hinder deliverability because it prevents invalid addresses from being identified and can encourage the accumulation of spam. It is therefore not recommended for professional marketing mailings<\\\/p><h3><br \\\/>CCPA (California Consumer Privacy Act)<\\\/h3><p>The CCPA is a US law that protects the privacy of California residents. It gives consumers the right to know what personal data is being collected, to request its deletion, and to refuse to allow it to be sold. For companies that send emails, this means greater transparency and strict compliance with consent requirements. Even if you are not based in the United States, the CCPA applies if you target contacts in California. Complying with it builds trust\\u2026 and your reputation as a sender.<br \\\/>Clipping (Gmail clipping) &gt; Clipping occurs when an email is too long and Gmail hides part of it. This usually happens if the message exceeds 102 KB. In this case, the bottom of the email is cut off and replaced by a \\u201cShow entire message\\u201d link. This clipping can skew your open statistics, as the tracking pixel at the bottom of the email is not always loaded. To avoid this problem, it is advisable to lighten your emails: clean code, simplified content, and optimized layout.<\\\/p><h3><br \\\/>CNAME (Canonical Name)<\\\/h3><p>A CNAME record is a type of DNS record that allows one domain name to point to another. For example, www.votresite.com can be redirected to yourwebsite.com without having to duplicate the settings. CNAMEs are often used to customize tracking links in emails with your own domain name. This builds trust with recipients and improves deliverability. Changing a CNAME does not directly change the IP address, but follows that of the main linked domain.<br \\\/>Cold emailing &gt; Cold emailing is an email prospecting technique that involves contacting a prospect who does not know you or has not interacted with your brand before. It is often used in B2B to initiate an initial exchange with a potential customer. The goal is to create a personalized contact and spark interest without being intrusive. For cold emailing to be effective and comply with deliverability rules, it must be well-targeted, relevant, and always compliant with data protection laws.<\\\/p><h3><br \\\/>CRM (Customer Relationship Management)<\\\/h3><p>A CRM, or customer relationship management tool, is software that centralizes all information related to your prospects and customers: contact details, communication history, orders, preferences, etc. It allows you to track every interaction, automate certain sales or marketing tasks, and improve collaboration between your teams. With a clear overview, a CRM helps you personalize communications, build customer loyalty, and optimize your campaigns, especially your email campaigns. It is a strategic ally for effectively managing your customer relationships and improving your marketing performance.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"fa3443a\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7d54083\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7742892c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15949,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/4.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"D\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"45656c03\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>DDoS (Distributed Denial of Service) attack<\\\/h3><p>A DDoS attack involves saturating a server or website with a very large number of requests from many different sources. The aim is to make it unavailable or very slow, preventing legitimate users from accessing it. A DDoS attack can block sending or receiving servers, disrupting email deliverability. As there are multiple sources, it is difficult to block the attack. This is why it is important to have good technical protections in place to guard against it.<\\\/p><h3><br \\\/>Dedicated IP address<\\\/h3><p>A dedicated IP address is an IP address used solely by your company to send emails. It is not shared with anyone else. This gives you complete control over your sender reputation and optimizes your deliverability. It is the ideal solution if you send a large volume of emails or have specific customization needs. To be effective, a dedicated IP must be properly warmed up before intensive use.<\\\/p><h3><br \\\/>Deliverability\\u00a0<\\\/h3><p>Deliverability refers to an email\\u2019s ability to reach the recipient\\u2019s inbox without being blocked by spam filters or redirected to junk mail. Good deliverability depends on several factors: the sender\\u2019s reputation, the quality of the contact list, the content of the email, and even domain authentication. If your emails don\\u2019t reach their destination, even if they are sent correctly, your campaign loses its effectiveness. Working on your deliverability is therefore essential for successful email marketing.<\\\/p><h3><br \\\/>Deliverability rate<\\\/h3><p>The deliverability rate is the percentage of emails sent that actually reached the recipients\\u2019 inbox (and not their spam or promotions folder). It is generally calculated as follows: Number of emails delivered \\u00f7 Total number of emails sent \\u00d7 100. A good deliverability rate indicates that your sending infrastructure, sender reputation, and contact database quality are solid. It is a key performance indicator (KPI) for any email marketing strategy.<\\\/p><h3><br \\\/>Delivery rate<\\\/h3><p>The delivery rate corresponds to the percentage of emails accepted by Internet service providers (ISPs). This means that the messages have not been blocked or rejected, but it does not necessarily guarantee that they will arrive in the inbox: they may also end up in spam. A good delivery rate shows that the technical infrastructure is in place, but it is not enough to assess true deliverability.<\\\/p><h3><br \\\/>DKIM (DomainKeys Identified Mail)<\\\/h3><p>DKIM is an email authentication technology that adds a digital signature to each message sent. This signature allows email services to verify that the email actually comes from the specified domain\\u2026 and that it has not been modified during transmission. For DKIM to work, a specific entry (TXT record) is added to the domain\\u2019s DNS. This is an essential step in protecting your emails from hacking, building recipient trust, and improving your deliverability.<\\\/p><h3><br \\\/>DMARC (Domain-based Message Authentication, Reporting, and Conformance)<\\\/h3><p>DMARC is a security protocol that helps protect a domain name against identity theft. It works in conjunction with SPF and DKIM, two other email authentication systems. With DMARC, you can tell email services what to do if an email appears to be fraudulent: accept it, quarantine it, or reject it. This protocol also allows you to receive reports on unauthorized sending attempts. By enabling DMARC, you improve the deliverability of your campaigns and strengthen trust in your emails.<\\\/p><h3><br \\\/>DNS (Domain Name System)<\\\/h3><p>DNS is a system that links a domain name (such as yourwebsite.com) to its technical address on the Internet. It can be compared to a web phone book. DNS plays a key role in emailing: it allows you to configure important records such as SPF, DKIM, or DMARC, which are used to authenticate your emails. These settings are configured through a DNS provider, such as Cloudflare or GoDaddy. Properly configuring your DNS is essential for securing your emails and improving deliverability.<\\\/p><h3><br \\\/>Domain<\\\/h3><p>A domain is the unique name that identifies a website or email address on the Internet, such as yourcompany.com. In emailing, the domain is used to send messages, display links, or load images. It must be registered with a provider (such as OVH, GoDaddy, etc.) before it can be used. A well-configured domain allows you to authenticate your emails and improve your deliverability. It also represents your brand image to recipients.<\\\/p><h3><br \\\/>Domain authentication\\u00a0<\\\/h3><p>This method allows you to prove that your emails are actually sent by your company. Thanks to this verification, email services (such as Gmail or Outlook) can confirm that the sender address used really belongs to you. This helps protect your brand, limit the risk of phishing, and improve your deliverability. To enable this authentication, protocols such as SPF, DKIM, or DMARC are configured in your domain\\u2019s DNS settings.<\\\/p><h3><br \\\/>Domain reputation<\\\/h3><p>Domain reputation is a trust indicator used by email providers to assess the legitimacy and reliability of your domain name. It directly influences email deliverability: a domain with a good reputation will see its messages arrive in the inbox, while a suspicious domain will more often be filtered as spam. This reputation is built up over time based on your sending practices: list quality, complaint rate, sending frequency, open rate, etc. Maintaining your domain reputation is essential for effective email campaigns.<\\\/p><h3><br \\\/>Double opt-in<\\\/h3><p>Double confirmation, also known as double opt-in, is a two-step registration process. After filling out a form, the user receives an email asking them to confirm their address by clicking on a link. This validation proves that the email address is active and that the person really wants to subscribe. This helps build a clean and engaged contact list, which improves deliverability and reduces the risk of spam or bounces.<br \\\/><br \\\/><\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"37d76f6\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b60230e\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"135b49c6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15951,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/5.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"E\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"7a8a863a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Email engagement<\\\/h3><p>Email engagement refers to how recipients interact with your emails: opens, clicks, replies, or forwards. The more your contacts interact with your messages, the better your sender reputation becomes. Email providers (such as Gmail or Outlook) analyze this engagement to decide whether your emails deserve to arrive in the inbox\\u2026 or in spam. Good engagement is therefore a key factor in deliverability. It depends mainly on the quality of your content and the targeting of your mailings.<\\\/p><h3><br \\\/>Email header<\\\/h3><p>The header of an email is the visible part at the top of the message, which indicates who sent it, who it is addressed to, and what the subject is. It includes the \\u201cFrom\\u201d field, the \\u201cTo\\u201d field, and the subject line. These elements are often the first things the recipient sees before even opening the email. A clear, consistent, and reassuring header builds trust and increases the chances of the email being opened. It also plays an important role in deliverability, as some spam filters analyze this information.<\\\/p><h3><br \\\/>Email marketing<\\\/h3><p>Email marketing is a marketing strategy that involves sending bulk emails to a list of qualified contacts with the aim of promoting a product, service, or content. These emails are sent using email marketing software that automates campaigns and tracks key indicators such as open rates, click-through rates, and unsubscribe rates. When used effectively, email marketing remains one of the most profitable channels in digital marketing. However, to ensure that a message actually reaches the inbox, deliverability must be closely monitored.<\\\/p><h3><br \\\/>Email warm-up<\\\/h3><p>Email warm-up is the process of gradually sending an increasing volume of emails from a new IP address or domain. The goal is to build a good reputation as a sender with email providers (ISPs) and prevent your messages from being perceived as spam. Warm-up generally lasts several weeks and follows a specific schedule to get servers used to your activity. When done correctly, it improves deliverability and prepares your campaigns for the long term.<\\\/p><h3><br \\\/>ESP (Email Service Provider)\\u00a0<\\\/h3><p>An ESP is an online tool that allows companies to send emails to a list of contacts. It is used to create campaigns, send them automatically, track results (such as opens or clicks), and manage unsubscribes. An ESP also helps comply with anti-spam rules and improve email deliverability. It is a key element in sending marketing or transactional messages in an efficient, reliable, and professional manner.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f419a3d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"f284b94\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"74019a28\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15955,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/7.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"G\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"48aa24cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>GDPR (General Data Protection Regulation)<\\\/h3><p>The GDPR is a European law that regulates the protection of personal data. It came into force in 2018 and applies to any company that collects or uses data from individuals located in the European Union, even if the company is based elsewhere. This means that you must obtain clear consent before sending messages and allow users to manage or delete their data. Complying with the GDPR is essential to protect privacy\\u2026 and to avoid penalties.<\\\/p><h3><br \\\/>Graymail\\u00a0<\\\/h3><p>Graymail is a type of email that the recipient has agreed to receive but no longer reads. For example, a weekly newsletter or promotion that eventually loses its appeal. Even though it\\u2019s not spam, some users may report it as such, which can hurt your deliverability.<\\\/p><p>Too much graymail can lower your open rates and impact your domain reputation. To avoid this, it\\u2019s important to send useful messages that are tailored to each contact<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"73591ed\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"e358c2c\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"31386baf\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15957,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/8.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"H\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"12f4f209\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Hard bounce<\\\/h3><p>A hard bounce is a permanent failure to deliver an email. This usually occurs when the recipient\\u2019s email address is invalid, deleted, or misspelled. The email cannot be delivered and never will be, even if you try again. A high rate of hard bounces can damage your reputation as a sender and affect your deliverability. It is therefore essential to regularly clean up your contact list to remove addresses that generate this type of bounce.<\\\/p><h3><br \\\/>Honeypots<\\\/h3><p>A honeypot is an old, real email address that has been abandoned by its user and then reactivated by an email provider in order to detect senders who do not maintain their lists properly. If you continue to send emails to this inactive address, it shows that you are not regularly cleaning up your contact database. As a result, this can negatively impact your deliverability, damage your reputation as a sender, and cause provider filters to flag you as a spammer.<\\\/p><h3><br \\\/>HTML (HyperText Markup Language)<\\\/h3><p>HTML is the language used to structure the content of a web page or email. It allows you to add visual elements such as styled text, images, links, and buttons. In email marketing, HTML is used to create messages that are more attractive than plain text emails. It must be well coded to ensure proper display on all devices, as well as good deliverability, because code that is too heavy or poorly optimized can trigger spam filters<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"70dc9e0\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"ec8b434\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7f4f8f1c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15959,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/9.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"I\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"3973bbac\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Inbox provider<\\\/h3><p>An inbox provider (also known as an email provider) is a service that allows users to send, receive, and store emails. It provides an email address and email storage space that can be accessed via the web, an application, or software. Services such as Gmail, Outlook, and Yahoo are examples of this. These providers play a key role in deliverability: they use spam filters and strict rules to decide which emails arrive in the inbox\\u2026 or in the junk folder.<\\\/p><h3><br \\\/>IP address (Internet Protocol)\\u00a0<\\\/h3><p>An IP address is a number that identifies a device on the Internet, much like a license plate. In emailing, this number indicates where emails originate. Services such as Gmail and Outlook use it to check whether the sender is trustworthy. If the IP address has a good reputation, messages are more likely to arrive in the inbox. If it is associated with domains\\\/senders reported as spam, emails may be blocked or end up in the junk folder.<\\\/p><h3><br \\\/>IP address reputation\\u00a0<\\\/h3><p>IP address reputation refers to the trust that email providers (such as Gmail or Outlook) place in the IP address used to send your emails. This reputation directly influences deliverability: the better it is, the more likely your messages are to reach the inbox. Conversely, a poor reputation can result in your emails being classified as spam or even blocked altogether. Reputation is determined by several criteria, including complaint rate, bounce rate, sending frequency, and mailing list quality. Maintaining a good reputation is essential to the success of your email campaigns.<\\\/p><h3><br \\\/>ISP (Internet Service Provider)\\u00a0<\\\/h3><p>An ISP is a company that provides its customers with Internet access at home or at the office. In addition to the connection, some ISPs also offer an email service with an email address (for example: <em>nom@fai.com<\\\/em>). However, these mailboxes are often more limited than those offered by specialized email providers. ISPs also manage their own spam filters, which can affect the deliverability of your emails if you contact addresses hosted by them.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"fe076ef\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"2eadadb\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1c0d1d9c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15963,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/11.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"K\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"6430838c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>KPI\\u00a0<\\\/h3><p>In email deliverability, a KPI (key performance indicator) allows you to track the quality of email sending and receiving. These indicators measure essential data such as delivery rate, inbox placement rate, number of hard bounces, and spam complaints. These KPIs help you assess the reputation of your domain or IP, identify technical issues, and adjust your sending practices to maximize inbox delivery. Regularly analyzing these indicators is crucial to maintaining good deliverability.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"d751293\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7f28e79\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"55671283\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15965,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/12.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"L\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"69275834\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>List cleaning\\u00a0<\\\/h3><p>Email list cleaning involves regularly cleaning your contact database to keep only valid and active addresses. This means removing emails that no longer work (hard bounces), those that never respond to campaigns, or people who have unsubscribed. This improves deliverability because it reduces unnecessary mailings and limits the risk of spam. A clean list allows you to send emails to recipients who are genuinely interested, which enhances the sender\\u2019s reputation.<\\\/p><h3><br \\\/>List-Unsubscribe<\\\/h3><p>List-Unsubscribe is a technical header added to an email that allows providers such as Gmail or Outlook to display a visible unsubscribe button directly in the email interface. This link can point to an email address or a dedicated URL, or even combine the two. It makes it easier to manage unsubscriptions, improves the user experience, and contributes to better deliverability. By simplifying the process of leaving the list, you reduce the risk of spam complaints. Most ESPs (Email Service Providers) add it automatically, but it is essential to check that it has been set up correctly.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f2ea489\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"e4e76ad\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"477e15f4\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15967,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/13.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"M\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"5cdc01b0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"19d83a4\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"52280f8\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7d1d4544\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Mail Builder<\\\/h3><p>A mail builder is a tool or software that allows you to create personalized emails without the need for coding. Thanks to an intuitive interface, often drag-and-drop, it allows you to easily design the layout, add images, text, buttons, or even dynamic blocks. Using an email builder guarantees a professional result that is consistent with your visual identity and optimized for reading on all devices (mobile, tablet, computer). An email that is well constructed with an email builder also complies with best technical practices, which improves the deliverability of your campaigns.<\\\/p><h3>Mailing list<\\\/h3><p>A mailing list is a collection of email addresses belonging to contacts who have agreed to receive your communications. It can be segmented according to various criteria, such as subscription to a service, interest in an offer, or membership of a target group. Effective management of your mailing list is essential for improving email deliverability, avoiding spam complaints, and optimizing open and click-through rates. In email marketing, a clean, engaged, and well-structured list is a key lever for establishing a relationship of trust with your recipients.<\\\/p><h3><br \\\/>MBP (Mailbox Provider)<\\\/h3><p>MBP stands for Mailbox Provider. This term refers to services that allow users to receive, send, and store their emails. Gmail, Outlook, and other online email services are examples of this. MBPs play a key role in email deliverability, as they apply spam filters and decide whether a message ends up in the inbox, in spam, or nowhere at all. Understanding how they work will help you optimize your campaigns.<\\\/p><h3><br \\\/>MMT (Message Transfer Agent)<\\\/h3><p>An MMT, or Message Transfer Agent, is software responsible for routing emails from one server to another. Its role is to transmit each email message from the sender to the recipient\\u2019s server, in accordance with messaging protocols (such as SMTP). The MTA acts as an essential technical intermediary in the email chain. It directly influences email deliverability, as a well-executed transfer ensures that the message arrives at the right place, without being blocked or encountering technical errors.<\\\/p><h3><br \\\/>Multipart\\u00a0<\\\/h3><p>A multipart email contains two versions of the same message: one in HTML (with formatting, images, links) and one in plain text. This format allows email services to automatically display the version best suited to the recipient\\u2019s device. In the absence of a text version, some providers (such as Microsoft or Gmail) may penalize deliverability or classify the email as spam. Multipart is therefore essential to avoid spam and ensure optimal readability on all devices, including connected objects such as smartwatches.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"3bef961\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"087e3bc\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"31e9ce4d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15969,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/14.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"N\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"7f83792\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Newsletter<\\\/h3><p>A newsletter is an email sent regularly to a list of contacts who have agreed to receive it. It contains useful or interesting information, such as news, promotions, advice, or updates related to a company, product, or service. In email marketing, newsletters are a key tool for maintaining relationships with subscribers, driving traffic to a website, and strengthening customer loyalty. To be effective, it must be relevant, well-structured, and comply with best practices for email deliverability.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"5f745e9\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"caab5e9\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3fdb2da1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15971,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/15.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"O\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"51648d57\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Open rate<\\\/h3><p>The open rate measures how many people opened your email after receiving it. It depends mainly on the subject line and the sender\\u2019s name. A good open rate indicates that your messages are attracting attention and sparking curiosity. It is a key performance indicator (KPI) for tracking subscriber engagement and optimizing your email marketing strategy.<\\\/p><h3><br \\\/>Opt-in<\\\/h3><p>Opt-in refers to the explicit consent given by a person to receive emails from a company. It is a key step in email marketing and an essential prerequisite for complying with the GDPR (General Data Protection Regulation). This voluntary agreement ensures that your contacts actually want to receive your messages, which improves deliverability and reduces spam complaints. Opt-in can be obtained via a registration form, a checkbox, or a double opt-in, thereby enhancing the quality of your database.<\\\/p><h3><br \\\/>Opt-out\\u00a0<\\\/h3><p>Opt-out refers to the action by which a person chooses to no longer receive emails from a sender. This is usually done by clicking on an unsubscribe link at the bottom of the message. To comply with laws such as CAN-SPAM, this request must be processed quickly, often within 10 days. Providing a clear and easy-to-use opt-out option is essential for respecting user privacy, avoiding spam complaints, and maintaining good deliverability.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"e790570\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"743e87e\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"51071700\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15973,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/16.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"P\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"87a2570\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Permission pass<\\\/h3><p>A permission pass is a one-time email sent to inactive contacts asking if they still want to receive your messages. It is intended for people who signed up in the past but are no longer showing engagement. The goal is to confirm their consent: if the recipient clicks to remain subscribed, they remain on your list; otherwise, they are removed. This practice helps keep your list clean, maintain your deliverability, and comply with email marketing best practices.<\\\/p><h3><br \\\/>Phishing\\u00a0<\\\/h3><p>Phishing is a form of email fraud that aims to trick users into revealing sensitive personal information, such as passwords, bank details, or login credentials. The email often imitates a trusted company (bank, well-known platform, customer service, etc.) and redirects to a fake website designed to trap the victim. Phishing harms user security, but also the reputation of the domains being impersonated, which can impact the deliverability of legitimate emails.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"1bd9271\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"63de9e7\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"63b727b3\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15977,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/18.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"R\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"3be0e5bf\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Ramping (power-up)\\u00a0<\\\/h3><p>Ramping, or power-up, is a key step in email warming. It involves gradually increasing the volume of emails sent from a new IP address or a new infrastructure, whether dedicated or shared. This process helps build a good sender reputation with email providers. A well-managed ramp-up limits the risk of blocking or being classified as spam, and promotes sustainable deliverability. Sending too many emails too quickly can, on the contrary, damage your reputation.<\\\/p><h3><br \\\/>Responsive<\\\/h3><p>Responsive design is a web design technique that allows a website to automatically adapt to all types of screens: computers, tablets, or smartphones. The content, images, and layout are reorganized according to the screen size to ensure smooth reading and comfortable navigation. In email marketing, responsive design is essential to ensure that your campaigns are readable and engaging, regardless of the device used by the recipient. It is an indispensable practice for improving user experience and conversion rates.<\\\/p><h3><br \\\/>Routing\\u00a0<\\\/h3><p>Email routing refers to the technical process by which an email is sent from a sending server to the recipient\\u2019s inbox. It encompasses all stages of an email message\\u2019s journey, including passing through servers, security checks (SPF, DKIM, DMARC), and spam filtering. Good routing ensures that emails are delivered quickly and to the right place, ideally in the main tab or inbox. It therefore plays a key role in email deliverability, especially for high-volume marketing and transactional campaigns.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":15891,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"2d1221d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"1c91d7d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"70cb36f8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15987,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/glossaire.png\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"title_text\":\"S\",\"description_text\":\"\",\"title_size\":\"h2\",\"text_align\":\"left\",\"image_space\":{\"unit\":\"%\",\"size\":3,\"sizes\":[]},\"image_size\":{\"unit\":\"%\",\"size\":12,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image_space_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"image_space_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":3,\"sizes\":[]},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":50,\"sizes\":[]},\"__globals__\":{\"title_typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\",\"description_typography_typography\":\"globals\\\/typography?id=3436113\",\"description_color\":\"globals\\\/colors?id=primary\"},\"_element_width_mobile\":\"inherit\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"image-box\"},{\"id\":\"2d0d960a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Seed List\\u00a0<\\\/h3><p>A seed list is a list of email addresses voluntarily added to your mailings to test the deliverability of your marketing campaigns. These addresses, often internal or neutral, allow you to check where your emails actually end up: main inbox, promotions tab, or spam folder. Seed list management involves analyzing the results of these tests to correct potential deliverability issues before sending out a mass mailing. It is an essential tool for ensuring that your messages reach their target audience and for refining your email marketing practices.<\\\/p><h3><br \\\/>Segmentation<\\\/h3><p>Segmentation involves dividing your contact list into subgroups based on specific criteria: interests, purchasing behavior, location, age, engagement, etc. This allows you to send campaigns that are more targeted, more relevant, and better suited to each profile. Good segmentation improves open and click-through rates, reduces unsubscribes, and enhances deliverability. In email marketing, it\\u2019s best to talk to the right person\\u2026 at the right time, with the right message.<\\\/p><h3><br \\\/>Sender Score<\\\/h3><p>The Sender Score is an indicator that assesses the sending reputation of your IP address. It is calculated on a scale of 1 to 100 and reflects the trust that email providers (such as Gmail, Outlook, etc.) place in your emails. The higher your score, the more likely your messages are to reach the inbox rather than the spam folder. This score is influenced by several factors: complaint rate, bounce rate, sending volume, and presence on blacklists. Maintaining a good Sender Score is essential for optimal deliverability.<\\\/p><h3><br \\\/>Sending address (email)\\u00a0<\\\/h3><p>The sending address is the email address that sends the message. It is the address that the recipient sees in the \\u201cFrom\\u201d field when they receive an email. For example: <em>contact@votreentreprise.com.<\\\/em> It helps to know where the email is coming from and to recognize the sender. If this address seems strange or changes too often, spam filters may block your messages. To ensure your messages arrive in the inbox, it is important to use a clear, reliable sending address linked to your professional domain name and\\\/or your brand\\\/website.<\\\/p><h3>Server\\u00a0<\\\/h3><p>A server is a computer configured to provide resources or services to other devices called clients, often via a network such as the Internet. In the context of emailing, the server hosts and transmits emails, manages secure connections, and applies the protocols (SMTP, IMAP, POP) necessary to route messages to their recipients. It is essential to the proper functioning of electronic communication and email deliverability. A reliable and well-configured server reduces the risk of transmission errors or blocking by spam filters.<\\\/p><h3>Shared IP address\\u00a0<\\\/h3><p>A shared IP address is an address shared by several email senders. This means that your email campaigns are sent from the same IP address as other companies. The advantage? You benefit from the collective reputation if others send emails responsibly. But if another user engages in bad practices, it can affect your deliverability. This type of IP is often used by ESPs (email service providers) for small businesses or moderate volumes of emails.<\\\/p><h3><br \\\/>SMTP<\\\/h3><p>SMTP, which stands for Simple Mail Transfer Protocol, is the standard protocol used to send emails over the Internet. It acts as a digital postman, handling the transmission of your messages from your email software to the recipients\\u2019 mail servers. SMTP is essential to the proper functioning of the sending chain, particularly for email marketing campaigns or transactional emails. Correct SMTP configuration directly contributes to better deliverability, as it allows emails to be sent in an authenticated and secure manner, thereby reducing the risk of spam.<\\\/p><h3><br \\\/>Soft bounce<\\\/h3><p>A soft bounce refers to a temporary failure in the delivery of an email. This can occur if the recipient\\u2019s inbox is full, if their server is temporarily unavailable, or if the message is too large. Unlike a hard bounce, the email address is not necessarily invalid, but the message could not be delivered at that time. If soft bounces occur repeatedly, they can affect your deliverability rate. It is therefore important to monitor these addresses and clean them up if necessary.<\\\/p><h3><br \\\/>SPF (Sender Policy Framework)<\\\/h3><p>SPF is an email authentication protocol that verifies that the server used to send an email is authorized by the sender\\u2019s domain. In practical terms, it is a record added to your domain\\u2019s DNS that lists the IP addresses authorized to send emails on your behalf. This helps prevent identity theft (spoofing) and strengthens the trust of email providers. A well-configured SPF is essential for improving deliverability and protecting your sender reputation.<\\\/p><h3><br \\\/>Spam filters\\u00a0<\\\/h3><p>Spam filters are automatic systems used by email services to block suspicious or unwanted emails. They analyze each message according to several criteria: sender, subject, content, links, attachments, etc. If the email is deemed risky (spam, phishing, virus, etc.), it is placed in the junk mail folder or blocked before reaching the inbox. These filters protect users from online threats, but can also mistakenly block legitimate messages. Understanding how they work helps improve deliverability.<\\\/p><h3><br \\\/>Spam word<\\\/h3><p>A spam word is a word or phrase often associated with unwanted emails and detected as such by spam filters. These keywords, such as \\u201cfree,\\u201d \\u201c<strong>100% guaranteed,<\\\/strong>\\u201d or \\u201c<strong>urgent<\\\/strong>,\\u201d can trigger alerts and penalize the deliverability of your emails. The more spam words a message contains, the more likely it is to end up in the spam folder, even if it is legitimate. To preserve your domain\\u2019s reputation and improve your open rates, it is essential to write your emails in a natural, clear manner without overly promotional language.<\\\/p><h3><br \\\/>Spamtrap<\\\/h3><p>A spamtrap is a trap email address used by email providers to identify negligent or malicious senders. It does not correspond to any real user and has never requested to receive emails. If you send a message to a spamtrap, it means that you are using a poorly maintained list or one that has been collected without consent. As a result, your domain or IP address may be penalized or even blacklisted, which seriously affects your deliverability. Properly cleaning your database helps avoid this risk.<\\\/p><h3><br \\\/>Subdomain<\\\/h3><p>A subdomain is an extension of a main domain, placed before it. For example, in <em>email.yoursite.com<\\\/em>, email is the subdomain. In email marketing, subdomains are often used to distinguish marketing or transactional emails from the main domain. This allows you to separate sending reputations, better organize your email infrastructure, and limit the impact in the event of a deliverability issue. 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This action helps improve your domain reputation and increases your chances of landing in the inbox in the future. TINS is a strong positive signal for deliverability, as it shows that your messages are expected and appreciated.<\\\/p><h3><br \\\/>Tracking Pixel\\u00a0<\\\/h3><p>A tracking pixel is a small invisible image (usually 1x1 pixel) embedded in an email or web page. When a recipient opens the email, the pixel loads, allowing the message to be tracked and data such as the time, approximate location, or type of device used to be collected. It is a key tool for measuring the performance of an email campaign, particularly the open rate. Unlike cookies, it does not require user interaction, but its use must comply with applicable privacy rules.<\\\/p><h3><br \\\/>Transactional email\\u00a0<\\\/h3><p>A transactional email is an automatic message sent to a recipient following a specific action they have taken. Examples include order confirmations, acknowledgments of receipt, password reset links, and shipping notifications. These emails are not intended for promotional purposes, but to provide personalized information to the user. Crucial to the customer experience, transactional emails must arrive quickly and avoid the spam folder, hence the importance of managing their deliverability effectively.<\\\/p><h3><br \\\/>TXT record\\u00a0<\\\/h3><p>A TXT record is a type of entry in a domain\\u2019s DNS that allows free text to be stored. In emailing, it is mainly used to configure authentication protocols such as SPF, DKIM, or DMARC. These records help email providers verify that emails sent are authorized by the domain. 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Thanks to the web host, your website and email campaigns are accessible online 24 hours a day. In addition to storage, the web host often provides data security, technical maintenance, and sometimes even DNS management, which is essential for email authentication. A reliable web host indirectly contributes to better deliverability by ensuring the stability and reputation of your domain.<\\\/p><h3><br \\\/>Webmail<\\\/h3><p>Webmail is an email service that can be accessed directly from a web browser. It allows you to send, receive, and view emails without installing any software, simply by logging into an online interface. Gmail, Outlook.com, and Yahoo Mail are examples of webmail services. Unlike locally installed email clients, webmail runs on a remote server. 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les termes de la d\u00e9livrabilit\u00e9 Glossaire La d\u00e9livrabilit\u00e9 email peut sembler technique, pleine d\u2019acronymes et de jargon. 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