{"id":15911,"date":"2024-09-17T13:14:00","date_gmt":"2024-09-17T11:14:00","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=15911"},"modified":"2026-09-21T15:25:05","modified_gmt":"2026-09-21T13:25:05","slug":"reputation-expediteur","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/reputation-expediteur\/","title":{"rendered":"Qu’est-ce que la r\u00e9putation d’un exp\u00e9diteur et pourquoi est-elle si importante ?"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Votre r\u00e9putation d’exp\u00e9diteur est l’un des principaux facteurs qui d\u00e9terminent la d\u00e9livrabilit\u00e9 de vos emails.<\/p>\n

Ce score de r\u00e9putation de l’exp\u00e9diteur est important, car il d\u00e9termine si vos emails seront envoy\u00e9s directement dans la bo\u00eete de r\u00e9ception des destinataires ou filtr\u00e9s dans leur dossier spam. Il affecte donc votre capacit\u00e9 \u00e0 atteindre votre audience avec vos campagnes d’email marketing, par exemple. <\/p>\n

Si votre r\u00e9putation d’exp\u00e9diteur est faible, vos emails ont moins de chances d’\u00eatre remis, ce qui signifie que votre message n’atteint pas votre public.<\/p>\n

Plusieurs facteurs entrent en ligne de compte dans le calcul de votre score d’exp\u00e9diteur, notamment votre historique d’envoi ou vos taux de plainte (plaintes pour spam, hame\u00e7onnage, etc.).<\/p>\n

Qu’est-ce que la r\u00e9putation ou le score de l’exp\u00e9diteur ?<\/h2>\n

Le score de l’exp\u00e9diteur est un indicateur utilis\u00e9 par les fournisseurs de services de messagerie \u00e9lectronique lorsqu’ils re\u00e7oivent votre courrier.<\/p>\n

C’est un score qui mesure la r\u00e9putation de votre adresse IP sur les serveurs de messagerie que vous utilisez. Elle varie g\u00e9n\u00e9ralement entre 1 et 100. <\/b>.<\/p>\n

Plus le score est \u00e9lev\u00e9, meilleure est votre taux de d\u00e9livrabilit\u00e9 des emails. Attention toutefois, car le calcul est bas\u00e9 sur les 30 derniers jours<\/b>. Ce score peut donc varier d’une campagne d’emailing \u00e0 l’autre, en fonction de vos envois. <\/p>\n

Votre r\u00e9putation en mati\u00e8re de livraison ou d’exp\u00e9diteur est cruciale lorsque vous envoyez des emails. En effet, il s’agit d’un indicateur utilis\u00e9 par les filtres anti-spam des fournisseurs de services d’email et des fournisseurs d’acc\u00e8s \u00e0 Internet (FAI) lorsqu’ils re\u00e7oivent vos emails. <\/p>\n

Comment mesurez-vous votre r\u00e9putation d’exp\u00e9diteur ?<\/h2>\n

Il est important de mesurer votre r\u00e9putation en tant qu’exp\u00e9diteur. Comme nous l’avons vu, cela peut avoir un impact direct sur la mani\u00e8re dont vos emails sont trait\u00e9s par les destinataires. Les filtres anti-spam des fournisseurs de messagerie utilisent souvent votre r\u00e9putation pour d\u00e9cider si vos emails doivent \u00eatre remis dans la bo\u00eete de r\u00e9ception des destinataires. <\/p>\n

Voici quelques-uns des outils les plus couramment utilis\u00e9s pour mesurer votre score d’exp\u00e9diteur :<\/p>\n

Score de l’exp\u00e9diteur selon Return Path<\/a><\/p>\n

Sender Score est un service propos\u00e9 par Validity qui attribue une note et une \u00e9valuation \u00e0 une adresse IP. La note est comprise entre 0 et 100. Plus la note est \u00e9lev\u00e9e, plus vos e-mails ont de chances d’\u00eatre remis \u00e0 leurs destinataires. <\/p>\n

Talos Intelligence de Cisco<\/a><\/p>\n

Talos Intelligence vous permet de mesurer la r\u00e9putation d’un exp\u00e9diteur d’une adresse IP et \u00e9galement de v\u00e9rifier si celle-ci a \u00e9t\u00e9 mise sur liste noire. Le site classe les IPS selon plusieurs cat\u00e9gories : Bonne, Neutre et Mauvaise. <\/p>\n

Outils du postmaster Google<\/a><\/p>\n

Postmaster Tools<\/a> est un outil gratuit fourni par Google qui vous donne acc\u00e8s \u00e0 diverses informations sur la r\u00e9putation de votre domaine.<\/p>\n

Cet outil est tr\u00e8s utile si vos destinataires utilisent principalement Gmail. Il vous permet de savoir comment votre domaine est per\u00e7u par Google. <\/p>\n

Facteurs influen\u00e7ant la r\u00e9putation de l’exp\u00e9diteur<\/h2>\n

\t\t\t\t
\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/a><\/p>\n

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tSignaler un spam\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tLes rapports de spam sont tr\u00e8s importants pour la d\u00e9livrabilit\u00e9. Ils constituent \u00e9galement un bon indicateur de la r\u00e9putation d’un exp\u00e9diteur.
\nSi vous recevez beaucoup de plaintes pour spam, votre score d’exp\u00e9diteur baissera. Cela peut entra\u00eener des probl\u00e8mes de d\u00e9livrabilit\u00e9 de vos e-mails. \t\t\t\t\t<\/p>\n

\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/a><\/p>\n

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tTaux de rebond\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tLe taux de rebonds peut avoir un effet n\u00e9gatif sur votre score et votre r\u00e9putation en tant qu’exp\u00e9diteur.
\nLes rebonds permanents, en particulier, peuvent \u00eatre pr\u00e9judiciables. Ils indiquent qu’une adresse email n’est plus valide. Cela peut se produire pour plusieurs raisons. Mais parmi les plus courantes, on trouve les fautes de frappe dans les emails ou la d\u00e9sactivation d’une adresse email.\n\t\t\t\t\t<\/p>\n

\t\t\t\t
\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/a><\/p>\n

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tPi\u00e8ges \u00e0 spam\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tLes pi\u00e8ges \u00e0 spam sont des adresses email qui ont \u00e9t\u00e9 abandonn\u00e9es par leurs propri\u00e9taires mais r\u00e9activ\u00e9es par les FAI. Cela leur permet d’identifier les spammeurs.
\n
Il existe plusieurs types de pi\u00e8ges \u00e0 spam : <\/p>\n

  • \nPi\u00e8ges vides <\/p>\n
  • \nPi\u00e8ges recycl\u00e9s\t\t\t\t\t<\/p>\n

    \n\t\t\t\t\t\t\tlistes noires
    \n\t\t\t\t\t<\/h3>\n

    \n\t\t\t\t\t\tSi votre adresse IP est mise sur liste noire, vos communications par e-mail seront syst\u00e9matiquement bloqu\u00e9es par les FAI. Les listes noires sont des r\u00e9pertoires d’adresses IP identifi\u00e9es comme spammeuses. Une adresse IP peut figurer sur ces listes, mais un nom de domaine aussi. Dans ce cas, les e-mails envoy\u00e9s au nom de votre entreprise risquent fort d’\u00eatre consid\u00e9r\u00e9s comme du spam. \t\t\t\t\t<\/p>\n

    \t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

    \n\t\t\t\t\t\t\tTaux global des FAI
    \n\t\t\t\t\t<\/h3>\n

    \n\t\t\t\t\t\tLe taux global des FAI correspond au pourcentage d’emails qui aboutissent dans les dossiers spam ou courrier ind\u00e9sirable de vos destinataires. Ce taux est d\u00e9fini par les fournisseurs d’acc\u00e8s \u00e0 Internet. \t\t\t\t\t<\/p>\n

    MailSoar Agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des emails<\/strong><\/h4>\n

    Si vous souhaitez optimiser la d\u00e9livrabilit\u00e9 de vos emails<\/strong>, n’h\u00e9sitez pas \u00e0 nous contacter. Notre \u00e9quipe d’experts est \u00e0 votre disposition pour am\u00e9liorer <\/b>vos taux d’ouverture, renforcer votre r\u00e9putation en tant qu’exp\u00e9diteur et garantir que vos messages parviennent <\/b>\u00e0 leurs destinataires. Profitez de notre expertise et de nos services pour maximiser l’impact de vos campagnes d’email professionnels. <\/p>\n

    \t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant
    \n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Sommaire Votre r\u00e9putation d’exp\u00e9diteur est l’un des principaux facteurs qui d\u00e9terminent la d\u00e9livrabilit\u00e9 de vos emails. Ce score de r\u00e9putation 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Addons\"},\"elements\":[{\"id\":\"ac4c0e2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

    Votre r\\u00e9putation d'exp\\u00e9diteur est l'un des principaux facteurs qui d\\u00e9terminent la d\\u00e9livrabilit\\u00e9 de vos emails.<\\\/p>

    Ce score de r\\u00e9putation de l'exp\\u00e9diteur est important, car il d\\u00e9termine si vos emails seront envoy\\u00e9s directement dans la bo\\u00eete de r\\u00e9ception des destinataires ou filtr\\u00e9s dans leur dossier spam. Il affecte donc votre capacit\\u00e9 \\u00e0 atteindre votre audience avec vos campagnes d'email marketing, par exemple. <\\\/p>

    Si votre r\\u00e9putation d'exp\\u00e9diteur est faible, vos emails ont moins de chances d'\\u00eatre remis, ce qui signifie que votre message n'atteint pas votre public.<\\\/p>

    Plusieurs facteurs entrent en ligne de compte dans le calcul de votre score d'exp\\u00e9diteur, notamment votre historique d'envoi ou vos taux de plainte (plaintes pour spam, hame\\u00e7onnage, etc.).<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit 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    Le score de l'exp\\u00e9diteur est un indicateur utilis\\u00e9 par les fournisseurs de services de messagerie \\u00e9lectronique lorsqu'ils re\\u00e7oivent votre courrier.<\\\/p>\\n

    C'est un score qui mesure la r\\u00e9putation de votre adresse IP sur les serveurs de messagerie que vous utilisez. Elle varie g\\u00e9n\\u00e9ralement entre 1 et 100. <\\\/b>.<\\\/p>\\n

    Plus le score est \\u00e9lev\\u00e9, meilleure est votre taux de d\\u00e9livrabilit\\u00e9 des emails. Attention toutefois, car le calcul est bas\\u00e9 sur les 30 derniers jours<\\\/b>. Ce score peut donc varier d'une campagne d'emailing \\u00e0 l'autre, en fonction de vos envois. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c3c7356\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11391,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-274.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"0672c77\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":40.894,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"content_position\":\"center\",\"jet_sticky_column_sticky_enable\":\"false\",\"jet_sticky_column_sticky_top_spacing\":50,\"jet_sticky_column_sticky_bottom_spacing\":50,\"jet_sticky_column_sticky_enable_on\":[\"desktop\",\"tablet\"],\"ekit_cursor_image_src\":{\"id\":11388,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-271.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a5e6b26\",\"elType\":\"widget\",\"settings\":{\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%22fallback%22%3A%7B%22url%22%3A%22%22%2C%22id%22%3A%22%22%7D%7D\\\"]\"},\"image_size\":\"full\",\"ekit_all_conditions_list\":[{\"_id\":\"7934103\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"image_box_shadow_box_shadow_type\":\"yes\",\"image_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":10,\"blur\":10,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.091)\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image\":{\"id\":11386,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-269.png\"},\"ekit_cursor_image_src\":{\"id\":11387,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-270.png\"},\"height\":{\"unit\":\"px\",\"size\":321,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"theme-post-featured-image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"98f2716\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

    Votre r\\u00e9putation en mati\\u00e8re de livraison ou d'exp\\u00e9diteur est cruciale lorsque vous envoyez des emails. En effet, il s'agit d'un indicateur utilis\\u00e9 par les filtres anti-spam des fournisseurs de services d'email et des fournisseurs d'acc\\u00e8s \\u00e0 Internet (FAI) lorsqu'ils re\\u00e7oivent vos emails. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c3c7356\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11391,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-274.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"fd4ea97\",\"elType\":\"widget\",\"settings\":{\"template_id\":\"8651\",\"ekit_all_conditions_list\":[{\"_id\":\"8b112dc\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11392,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-275.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"template\"},{\"id\":\"2eb9753\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment mesurez-vous votre r\\u00e9putation d'exp\\u00e9diteur ?\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11393,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-276.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f2ca0c8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

    Il est important de mesurer votre r\\u00e9putation en tant qu'exp\\u00e9diteur. Comme nous l'avons vu, cela peut avoir un impact direct sur la mani\\u00e8re dont vos emails sont trait\\u00e9s par les destinataires. Les filtres anti-spam des fournisseurs de messagerie utilisent souvent votre r\\u00e9putation pour d\\u00e9cider si vos emails doivent \\u00eatre remis dans la bo\\u00eete de r\\u00e9ception des destinataires. <\\\/p>\\n

    Voici quelques-uns des outils les plus couramment utilis\\u00e9s pour mesurer votre score d'exp\\u00e9diteur :<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"25bb8c6\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11394,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-277.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"0ae8795\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

    Score de l'exp\\u00e9diteur selon Return Path<\\\/a><\\\/p>

    Sender Score est un service propos\\u00e9 par Validity qui attribue une note et une \\u00e9valuation \\u00e0 une adresse IP. La note est comprise entre 0 et 100. Plus la note est \\u00e9lev\\u00e9e, plus vos e-mails ont de chances d'\\u00eatre remis \\u00e0 leurs destinataires. <\\\/p>

    Talos Intelligence de Cisco<\\\/a><\\\/p>

    Talos Intelligence vous permet de mesurer la r\\u00e9putation d'un exp\\u00e9diteur d'une adresse IP et \\u00e9galement de v\\u00e9rifier si celle-ci a \\u00e9t\\u00e9 mise sur liste noire. Le site classe les IPS selon plusieurs cat\\u00e9gories : Bonne, Neutre et Mauvaise. <\\\/p>

    Outils du postmaster Google<\\\/a><\\\/p>

    Postmaster Tools<\\\/span><\\\/a><\\\/span> est un outil gratuit fourni par Google qui vous donne acc\\u00e8s \\u00e0 diverses informations sur la r\\u00e9putation de votre domaine.<\\\/p>

    Cet outil est tr\\u00e8s utile si vos destinataires utilisent principalement Gmail. Il vous permet de savoir comment votre domaine est per\\u00e7u par Google. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"12a515d\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11395,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-278.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3b7d338\",\"elType\":\"widget\",\"settings\":{\"title\":\"Facteurs influen\\u00e7ant la r\\u00e9putation de l'exp\\u00e9diteur\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"_title\":\"facteurs\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11396,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-279.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"687b7ab\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-ban\",\"library\":\"fa-solid\"},\"title_text\":\"Signaler un spam\",\"description_text\":\"Les rapports de spam sont tr\\u00e8s importants pour la d\\u00e9livrabilit\\u00e9. Ils constituent \\u00e9galement un bon indicateur de la r\\u00e9putation d'un exp\\u00e9diteur. \\n\\nSi vous recevez beaucoup de plaintes pour spam, votre score d'exp\\u00e9diteur baissera. Cela peut entra\\u00eener des probl\\u00e8mes de d\\u00e9livrabilit\\u00e9 de vos e-mails. \",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":39,\"sizes\":[]},\"text_align\":\"justify\",\"title_bottom_space\":{\"unit\":\"px\",\"size\":2,\"sizes\":[]},\"title_color\":\"#716C80\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"title_typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"title_typography_font_weight\":\"900\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"045\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[{\"_id\":\"ac15da7\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":10,\"blur\":20,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.1)\"},\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_color\":\"globals\\\/colors?id=58e0ff1\",\"title_typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11397,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-280.png\"},\"link\":{\"url\":\"\\\/fr\\\/?p=16140\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"content_vertical_alignment\":\"middle\",\"icon_space\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"52dbf60\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"material-icons md-call_missed_outgoing\",\"library\":\"material-design\"},\"title_text\":\"Taux de rebond\",\"description_text\":\"Le taux de rebonds peut avoir un effet n\\u00e9gatif sur votre score et votre r\\u00e9putation en tant qu'exp\\u00e9diteur. \\n\\nLes rebonds permanents, en particulier, peuvent \\u00eatre pr\\u00e9judiciables. Ils indiquent qu'une adresse email n'est plus valide. Cela peut se produire pour plusieurs raisons. Mais parmi les plus courantes, on trouve les fautes de frappe dans les emails ou la d\\u00e9sactivation d'une adresse email. \\n\",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":39,\"sizes\":[]},\"text_align\":\"justify\",\"title_bottom_space\":{\"unit\":\"px\",\"size\":2,\"sizes\":[]},\"title_color\":\"#716C80\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"title_typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"title_typography_font_weight\":\"900\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"045\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[{\"_id\":\"ac15da7\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":10,\"blur\":20,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.1)\"},\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_color\":\"globals\\\/colors?id=58e0ff1\",\"title_typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"link\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/delivrabilite-des-emails\\\/reduire-taux-rebond-e-mails\\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"ekit_cursor_image_src\":{\"id\":11397,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-280.png\"},\"content_vertical_alignment\":\"middle\",\"icon_space\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"37012c1\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-magnet\",\"library\":\"fa-solid\"},\"title_text\":\"Pi\\u00e8ges \\u00e0 spam\",\"description_text\":\"Les pi\\u00e8ges \\u00e0 spam sont des adresses email qui ont \\u00e9t\\u00e9 abandonn\\u00e9es par leurs propri\\u00e9taires mais r\\u00e9activ\\u00e9es par les FAI. Cela leur permet d'identifier les spammeurs. \\n
    Il existe plusieurs types de pi\\u00e8ges \\u00e0 spam : \\n

  • \\nPi\\u00e8ges vides \\n
  • \\nPi\\u00e8ges recycl\\u00e9s\",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":39,\"sizes\":[]},\"text_align\":\"justify\",\"title_bottom_space\":{\"unit\":\"px\",\"size\":2,\"sizes\":[]},\"title_color\":\"#716C80\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"title_typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"title_typography_font_weight\":\"900\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"045\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[{\"_id\":\"ac15da7\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":10,\"blur\":20,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.1)\"},\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_color\":\"globals\\\/colors?id=58e0ff1\",\"title_typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"link\":{\"url\":\"\\\/fr\\\/?page_id=15879\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"ekit_cursor_image_src\":{\"id\":11397,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-280.png\"},\"content_vertical_alignment\":\"middle\",\"icon_space\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"71d2182\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"xlmetriz metriz-email-spam\",\"library\":\"metrize\"},\"title_text\":\"listes noires\",\"description_text\":\"Si votre adresse IP est mise sur liste noire, vos communications par e-mail seront syst\\u00e9matiquement bloqu\\u00e9es par les FAI. 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Dans ce cas, les e-mails envoy\\u00e9s au nom de votre entreprise risquent fort d'\\u00eatre consid\\u00e9r\\u00e9s comme du spam. \",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":39,\"sizes\":[]},\"text_align\":\"justify\",\"title_bottom_space\":{\"unit\":\"px\",\"size\":2,\"sizes\":[]},\"title_color\":\"#716C80\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"title_typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"title_typography_font_weight\":\"900\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"045\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[{\"_id\":\"ac15da7\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":10,\"blur\":20,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.1)\"},\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_color\":\"globals\\\/colors?id=58e0ff1\",\"title_typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":11397,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/placeholder-280.png\"},\"content_vertical_alignment\":\"middle\",\"icon_space\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"2d70c8d\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-percent\",\"library\":\"fa-solid\"},\"title_text\":\"Taux global des FAI\",\"description_text\":\"Le taux global des FAI correspond au pourcentage d'emails qui aboutissent dans les dossiers spam ou courrier ind\\u00e9sirable de vos destinataires. 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