{"id":16017,"date":"2026-01-02T10:58:47","date_gmt":"2026-01-02T08:58:47","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16017"},"modified":"2026-10-05T15:00:17","modified_gmt":"2026-10-05T13:00:17","slug":"emails-dinfluence-onglet-promotions","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/emails-dinfluence-onglet-promotions\/","title":{"rendered":"\u00c9viter l\u2019onglet Promotions pour vos emails de prospection aupr\u00e8s d\u2019influenceurs"},"content":{"rendered":"<h2>\n\t\t\t\tSommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>Quand on travaille en <strong>agence de marketing d\u2019influence<\/strong> ou en <strong>relations presse<\/strong>, l\u2019envoi d\u2019emails de prise de contact avec des influenceurs reste l\u2019un des canaux les plus directs pour proposer une collaboration.<\/p>\n<p>Pourtant, une part importante de ces emails envoy\u00e9s aux influenceurs finit dans l\u2019onglet Promotions de Gmail, voire en spam. R\u00e9sultat : votre prise de contact passe inaper\u00e7ue, vos taux de r\u00e9ponse chutent et vos campagnes perdent en efficacit\u00e9.<\/p>\n<p>Ce n\u2019est pas une question de hasard : c\u2019est un enjeu de d\u00e9livrabilit\u00e9 des emails, un sujet que nos Spamoura\u00efs ma\u00eetrisent au quotidien chez MailSoar. Voyons comment structurer vos campagnes d\u2019emailing pour qu\u2019elles arrivent dans la bo\u00eete de r\u00e9ception principale.<\/p>\n<h2>\n\t\t\t\t\t\t\tPourquoi vos emails d\u2019influence arrivent dans l\u2019onglet Promotions ou en spam ?<br \/>\n\t\t\t\t\t<\/h2>\n<p><strong>La d\u00e9livrabilit\u00e9<\/strong>, c\u2019est la capacit\u00e9 d\u2019un email \u00e0 atteindre la bonne bo\u00eete de r\u00e9ception. Gmail trie automatiquement les messages entrants selon leur nature. Si vos <strong>emails de prise de contact avec des influenceurs<\/strong> sont class\u00e9s dans l\u2019<strong>onglet Promotions<\/strong>, ce n\u2019est pas une sanction, mais le r\u00e9sultat d\u2019un algorithme qui identifie certains signaux typiques des <strong>campagnes d\u2019email marketing<\/strong> :<\/p>\n<ul>\n<li>\n<p>mise en page HTML trop pouss\u00e9e<\/p>\n<\/li>\n<li>\n<p>langage promotionnel<\/p>\n<\/li>\n<li>\n<p>trop de liens<\/p>\n<\/li>\n<li>\n<p>absence de personnalisation<\/p>\n<\/li>\n<\/ul>\n<p>Ajoutez \u00e0 cela un envoi massif \u00e0 une liste de contacts non segment\u00e9e, et Gmail interpr\u00e9tera votre message comme une <strong>campagne promotionnelle classique<\/strong>, m\u00eame si vous contactez un influenceur pertinent dans le cadre d\u2019une collaboration cibl\u00e9e.<\/p>\n<p>Quant au spam, il est souvent li\u00e9 \u00e0 des probl\u00e9matiques plus techniques : mauvaise configuration de votre <strong>adresse email d\u2019exp\u00e9diteur<\/strong>, absence de protocoles comme <strong>SPF, DKIM ou DMARC<\/strong>, ou r\u00e9putation n\u00e9gative du domaine d\u2019envoi. Dans ce cas, ce sont les fondations techniques de votre email marketing qui sont en cause.<\/p>\n<h2>Comment structurer vos emails de collaboration pour \u00e9viter les filtres Gmail ?<br \/>\n<\/h2>\n<p>M\u00eame avec le bon message, si la forme n\u2019est pas adapt\u00e9e, l\u2019email risque d\u2019\u00eatre filtr\u00e9. La cl\u00e9 consiste \u00e0 adapter la <strong>structure de l\u2019email<\/strong> pour qu\u2019il ressemble \u00e0 une prise de contact humaine, et non \u00e0 une campagne automatis\u00e9e.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar-1030x1030.png\" alt=\"photo of an event for the Mailsoar blog article on event emails. emails aux influenceurs\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/08\/Evenementiel-comment-garantir-que-vos-mails-dinvitations-soient-bien-lus-blog-MailSoar.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Personnalisez vos objets et contenus pour chaque influenceur pertinent<br \/>\n<\/h3>\n<p>Un objet d\u2019email g\u00e9n\u00e9rique comme Proposition de collaboration aura peu d\u2019impact. Il peut m\u00eame \u00eatre per\u00e7u comme du spam. Pr\u00e9f\u00e9rez un objet personnalis\u00e9, int\u00e9grant le pr\u00e9nom du contact ou une r\u00e9f\u00e9rence \u00e0 un contenu r\u00e9cemment publi\u00e9 sur les <strong>r\u00e9seaux sociaux<\/strong>.<\/p>\n<p>Dans le corps du message, \u00e9vitez les formules copi\u00e9es-coll\u00e9es. Mentionnez les th\u00e9matiques abord\u00e9es par l\u2019influenceur, ce que vous appr\u00e9ciez dans son univers, et expliquez pourquoi cette <strong>collaboration a du sens pour son public cible<\/strong>. Gmail valorise les messages qui ressemblent \u00e0 de v\u00e9ritables conversations.<\/p>\n<h3>\u00c9vitez les mots trop commerciaux et les mises en forme trop charg\u00e9es<\/h3>\n<p>Certains termes d\u00e9clenchent automatiquement les filtres anti-spam : \u201ccadeau gratuit\u201d, \u201cgagnez\u201d, \u201coffre limit\u00e9e\u201d\u2026 Ce sont des <strong>trigger words<\/strong>, tr\u00e8s fr\u00e9quents dans les emails marketing classiques, mais peu adapt\u00e9s \u00e0 une prise de contact avec des influenceurs.<\/p>\n<p>Restez simple. Privil\u00e9giez un format texte, avec un seul lien pertinent et bien plac\u00e9. Moins votre message est visuellement charg\u00e9, plus il a de chances de passer sous le radar des filtres.<\/p>\n<h2>V\u00e9rifiez l\u2019infrastructure technique de votre email avant toute campagne<br \/>\n<\/h2>\n<p>Ce point est souvent n\u00e9glig\u00e9 par les <strong>\u00e9quipes de marketing d\u2019influence<\/strong>, alors qu\u2019il est essentiel. Si votre adresse email ou votre domaine n\u2019est pas correctement configur\u00e9, vos emails de prise de contact risquent d\u2019\u00eatre bloqu\u00e9s, m\u00eame avec un contenu de qualit\u00e9.<\/p>\n<p>Trois protocoles sont indispensables : <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/authentification-des-emails\/\">SPF, DKIM et DMARC<\/a>. Ils permettent aux serveurs de messagerie de v\u00e9rifier que vous \u00eates bien autoris\u00e9 \u00e0 envoyer des emails depuis ce domaine. C\u2019est, en quelque sorte, l\u2019identit\u00e9 num\u00e9rique de votre exp\u00e9diteur.<\/p>\n<p>Autre point cl\u00e9 avant de lancer une campagne : si vous envoyez des emails depuis une nouvelle adresse ou un domaine r\u00e9cemment cr\u00e9\u00e9, commencez par des envois progressifs, obtenez des r\u00e9ponses, puis augmentez le volume. Sans cette phase, les filtres anti-spam peuvent bloquer vos messages d\u00e8s le d\u00e9part.<\/p>\n<h2>Bonnes pratiques pour une d\u00e9livrabilit\u00e9 optimale dans vos campagnes de marketing d\u2019influence<br \/>\n<\/h2>\n<p>Une bonne structure d\u2019email ne suffit pas. Voici quelques bonnes pratiques pour renforcer vos campagnes de marketing d\u2019influence :<\/p>\n<ul>\n<li><strong>Segmentez votre liste :<\/strong> \u00e9vitez de contacter des profils tr\u00e8s diff\u00e9rents dans un m\u00eame envoi. Gmail analyse les signaux d\u2019engagement, et un mauvais ciblage peut nuire \u00e0 votre d\u00e9livrabilit\u00e9.<\/li>\n<li><strong>Testez vos envois :<\/strong> utilisez des outils comme Mail-Tester ou GlockApps pour v\u00e9rifier o\u00f9 vos emails atterrissent avant un envoi \u00e0 grande \u00e9chelle.<\/li>\n<li><strong>Suivez vos indicateurs :<\/strong> taux d\u2019ouverture, clics, r\u00e9ponses\u2026 Ces signaux influencent la d\u00e9livrabilit\u00e9 de vos prochains emails.<\/li>\n<\/ul>\n<p>Envoyer le bon message au bon moment ne suffit plus : il faut aussi que Gmail vous fasse confiance. Cette confiance repose \u00e0 la fois sur des signaux techniques et sur la qualit\u00e9 des emails envoy\u00e9s aux influenceurs.<\/p>\n<h2>Que faire si vos emails de collaborations sont bloqu\u00e9s ou atterrissent toujours en spam ?<\/h2>\n<p>Si, malgr\u00e9 tous vos efforts, vos emails sont toujours class\u00e9s dans l\u2019onglet Promotions ou en spam, il peut \u00eatre pertinent de faire appel \u00e0 des experts.<\/p>\n<p>Chez MailSoar, nous r\u00e9alisons des audits de d\u00e9livrabilit\u00e9 complets. Nous analysons votre domaine, votre contenu et vos outils afin de vous fournir des recommandations concr\u00e8tes, bas\u00e9es sur des cas r\u00e9els et notre exp\u00e9rience terrain.<\/p>\n<p>Nous pouvons \u00e9galement intervenir en amont pour configurer votre infrastructure, vous aider \u00e0 choisir la bonne solution d\u2019envoi, ou retravailler la formulation de vos emails afin qu\u2019ils franchissent les filtres.<\/p>\n<p>Vous pouvez <a href=\"https:\/\/www.mailsoar.com\/fr\/contact\/\">planifier un appel gratuit<\/a> avec un de nos experts pour faire le point, sans engagement. Parfois, un simple ajustement suffit \u00e0 tout d\u00e9bloquer.<\/p>\n<p>Dans une <b>strat\u00e9gie de marketing d\u2019influence<\/b>, chaque email de collaboration compte. Ne laissez pas vos messages se perdre dans l\u2019onglet Promotions ou en spam. En structurant vos contenus, en ma\u00eetrisant vos outils, et en respectant les r\u00e8gles de d\u00e9livrabilit\u00e9, vous donnez \u00e0 vos campagnes toutes les chances d\u2019\u00eatre lues et de g\u00e9n\u00e9rer des r\u00e9sultats.<br \/>Contactez MailSoar, on est l\u00e0 pour vous aider \u00e0 faire passer vos messages l\u00e0 o\u00f9 ils doivent aller.<\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"809\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-1018x1030.png\" alt=\"\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-1018x1030.png 1018w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-297x300.png 297w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-768x777.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/12\/Spamourai-explique-1-1-1.png 1397w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommaire Quand on travaille en agence de marketing d\u2019influence ou en relations presse, l\u2019envoi d\u2019emails de prise de contact avec [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Il peut m\\u00eame \\u00eatre per\\u00e7u comme du spam. Pr\\u00e9f\\u00e9rez un objet personnalis\\u00e9, int\\u00e9grant le pr\\u00e9nom du contact ou une r\\u00e9f\\u00e9rence \\u00e0 un contenu r\\u00e9cemment publi\\u00e9 sur les <strong>r\\u00e9seaux sociaux<\\\/strong>.<\\\/p><p>Dans le corps du message, \\u00e9vitez les formules copi\\u00e9es-coll\\u00e9es. Mentionnez les th\\u00e9matiques abord\\u00e9es par l\\u2019influenceur, ce que vous appr\\u00e9ciez dans son univers, et expliquez pourquoi cette <strong>collaboration a du sens pour son public cible<\\\/strong>. 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Privil\\u00e9giez un format texte, avec un seul lien pertinent et bien plac\\u00e9. Moins votre message est visuellement charg\\u00e9, plus il a de chances de passer sous le radar des filtres.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c3c7356\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"45aaa9e\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"a1d9467\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1422330\",\"elType\":\"widget\",\"settings\":{\"title\":\"V\\u00e9rifiez l\\u2019infrastructure technique de votre email avant toute campagne\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"b698437\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b009b3d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9ffb945\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Ce point est souvent n\\u00e9glig\\u00e9 par les <strong>\\u00e9quipes de marketing d\\u2019influence<\\\/strong>, alors qu\\u2019il est essentiel. Si votre adresse email ou votre domaine n\\u2019est pas correctement configur\\u00e9, vos emails de prise de contact risquent d\\u2019\\u00eatre bloqu\\u00e9s, m\\u00eame avec un contenu de qualit\\u00e9.<\\\/p><p>Trois protocoles sont indispensables : <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/authentification-des-emails\\\/\\\">SPF, DKIM et DMARC<\\\/a>. Ils permettent aux serveurs de messagerie de v\\u00e9rifier que vous \\u00eates bien autoris\\u00e9 \\u00e0 envoyer des emails depuis ce domaine. C\\u2019est, en quelque sorte, l\\u2019identit\\u00e9 num\\u00e9rique de votre exp\\u00e9diteur.<\\\/p><p>Autre point cl\\u00e9 avant de lancer une campagne : si vous envoyez des emails depuis une nouvelle adresse ou un domaine r\\u00e9cemment cr\\u00e9\\u00e9, commencez par des envois progressifs, obtenez des r\\u00e9ponses, puis augmentez le volume. Sans cette phase, les filtres anti-spam peuvent bloquer vos messages d\\u00e8s le d\\u00e9part.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c3c7356\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"bf17460\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"415b7a7\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"dc96479\",\"elType\":\"widget\",\"settings\":{\"title\":\"Bonnes pratiques pour une d\\u00e9livrabilit\\u00e9 optimale dans vos campagnes de marketing d\\u2019influence\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"b698437\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b009b3d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b2820b9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Une bonne structure d\\u2019email ne suffit pas. Voici quelques bonnes pratiques pour renforcer vos campagnes de marketing d\\u2019influence :<\\\/p><ul><li><strong>Segmentez votre liste :<\\\/strong> \\u00e9vitez de contacter des profils tr\\u00e8s diff\\u00e9rents dans un m\\u00eame envoi. Gmail analyse les signaux d\\u2019engagement, et un mauvais ciblage peut nuire \\u00e0 votre d\\u00e9livrabilit\\u00e9.<\\\/li><li><strong>Testez vos envois :<\\\/strong> utilisez des outils comme Mail-Tester ou GlockApps pour v\\u00e9rifier o\\u00f9 vos emails atterrissent avant un envoi \\u00e0 grande \\u00e9chelle.<\\\/li><li><strong>Suivez vos indicateurs :<\\\/strong> taux d\\u2019ouverture, clics, r\\u00e9ponses\\u2026 Ces signaux influencent la d\\u00e9livrabilit\\u00e9 de vos prochains emails.<\\\/li><\\\/ul><p>Envoyer le bon message au bon moment ne suffit plus : il faut aussi que Gmail vous fasse confiance. Cette confiance repose \\u00e0 la fois sur des signaux techniques et sur la qualit\\u00e9 des emails envoy\\u00e9s aux influenceurs.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c3c7356\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"5b37fc8\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"29f2dc2\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ef9dfe7\",\"elType\":\"widget\",\"settings\":{\"title\":\"Que faire si vos emails de collaborations sont bloqu\\u00e9s ou atterrissent toujours en spam ?\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"b698437\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b009b3d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0223f8e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Si, malgr\\u00e9 tous vos efforts, vos emails sont toujours class\\u00e9s dans l\\u2019onglet Promotions ou en spam, il peut \\u00eatre pertinent de faire appel \\u00e0 des experts.<\\\/p><p>Chez MailSoar, nous r\\u00e9alisons des audits de d\\u00e9livrabilit\\u00e9 complets. Nous analysons votre domaine, votre contenu et vos outils afin de vous fournir des recommandations concr\\u00e8tes, bas\\u00e9es sur des cas r\\u00e9els et notre exp\\u00e9rience terrain.<\\\/p><p>Nous pouvons \\u00e9galement intervenir en amont pour configurer votre infrastructure, vous aider \\u00e0 choisir la bonne solution d\\u2019envoi, ou retravailler la formulation de vos emails afin qu\\u2019ils franchissent les filtres.<\\\/p><p>Vous pouvez <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/contact\\\/\\\">planifier un appel gratuit<\\\/a> avec un de nos experts pour faire le point, sans engagement. 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