{"id":16103,"date":"2021-07-19T14:00:00","date_gmt":"2021-07-19T12:00:00","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16103"},"modified":"2026-10-05T15:01:05","modified_gmt":"2026-10-05T13:01:05","slug":"email-kpis-que-vous-devriez-suivre","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/email-kpis-que-vous-devriez-suivre\/","title":{"rendered":"Les KPI \u00e0 suivre par email"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Comme vous le savez, la cl\u00e9 du succ\u00e8s dans le marketing par email r\u00e9side dans le suivi et la mesure r\u00e9guliers des m\u00e9triques. Cela vous permettra d’analyser si votre strat\u00e9gie marketing et vos objectifs correspondent aux performances de vos campagnes de marketing par email. <\/p>\n

Le fait que vous puissiez obtenir de nombreuses informations sur la mani\u00e8re dont les destinataires interagissent avec le contenu de l’email envoy\u00e9 est incontournable. De plus, disposer de ces informations vous permettra d’atteindre plus facilement votre public cible et de savoir ce qui fonctionne et ce qui doit \u00eatre modifi\u00e9. <\/p>\n

Vous devez donc consid\u00e9rer ces indicateurs cl\u00e9s de performance (KPI) comme un outil essentiel pour votre entreprise. \u00c0 cette fin, cet article va vous expliquer tout ce que vous devez savoir sur les KPI du marketing par email. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Tout d’abord, que sont les indicateurs cl\u00e9s de performance (KPI) de l’email marketing ?
\n<\/h2>\n

Les KPI sont des valeurs mesurables<\/strong> qui permettent de suivre les principaux objectifs commerciaux. Ils doivent \u00eatre sp\u00e9cifiques, mesurables, atteignables, pertinents, limit\u00e9s dans le temps, ou SMART<\/strong> en abr\u00e9g\u00e9. Ces indicateurs quantifiables vous aideront \u00e0 calculer le retour sur investissement (ROI) et \u00e0 suivre les performances. <\/p>\n

De plus, certains KPI vous donneront un aper\u00e7u rapide des performances globales et vous indiqueront si les destinataires sont engag\u00e9s avec vous, par exemple le taux de rebond, le taux de clics et le taux de d\u00e9sabonnement.<\/p>\n

Comme le dit Avinash Kaushik<\/strong>, \u00ab Ne passez pas cette \u00e9tape, car ce qui se passe apr\u00e8s le clic sur l’email d\u00e9terminera soit un taux de conversion \u00e9lev\u00e9, soit la fin de l’offre la plus int\u00e9ressante que vous ayez jamais eue. \u00bb<\/p>\n

Les KPI du marketing par email que vous devriez suivre
\n<\/h2>\n

Si vous vous sentez perdu et ne savez pas par o\u00f9 commencer, vous devriez mettre en place les m\u00e9triques cl\u00e9s de performance (KPI) les plus importants pour vos emails. D\u00e9couvrons-les ensemble : <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"email\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Taux d’ouverture (TO)<\/h3>\n

La premi\u00e8re m\u00e9trique d’email marketing que vous devez suivre est le taux d’ouverture. Elle vous indique le pourcentage d’emails ouverts par rapport au nombre total d’emails envoy\u00e9s<\/strong>. Plus le nombre d’emails ouverts est \u00e9lev\u00e9, plus le nombre de personnes int\u00e9ress\u00e9es par votre sujet est important. Cependant, cela ne vous donne aucune indication sur les performances de votre strat\u00e9gie. <\/p>\n

Le calcul est simple : divisez le nombre d’emails ouverts par le nombre total d’emails envoy\u00e9s, puis multipliez par 100. <\/p>\n

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Un bon taux d’ouverture<\/strong> se situe entre 15 et 25 %, mais il peut varier selon le secteur d’activit\u00e9. Par exemple, dans les services financiers, un taux de 27 % est consid\u00e9r\u00e9 comme acceptable, dans le secteur alimentaire, c’est 41 % et dans le secteur technologique, c’est 26 %. <\/p>\n

Il serait judicieux de comparer les r\u00e9sultats semaine apr\u00e8s semaine afin de mieux comprendre les changements \u00e9ventuels.<\/p>\n

Taux de clics (CTR)<\/h3>\n

Le taux de clics correspond au pourcentage de personnes qui cliquent sur un lien dans votre email<\/strong>. Il s’agit d’une m\u00e9trique importante, car elle vous donne des informations sur le niveau d’engagement. Gr\u00e2ce \u00e0 ces informations, vous serez en mesure de mieux comprendre le comportement et la motivation de vos abonn\u00e9s. <\/p>\n

Pour le calcul, il suffit de diviser le nombre de clics par le nombre total d’emails envoy\u00e9s, puis de multiplier le r\u00e9sultat par 100. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Click-through\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Un bon r\u00e9sultat<\/strong> se situera autour de 15 %, ce qui montrera que votre contenu est int\u00e9ressant pour votre public. Vous devez suivre ceux qui sont cliqu\u00e9s. Mais vous devez faire attention au lien de d\u00e9sabonnement, car il sera \u00e9galement pris en compte. <\/p>\n

Pour ce KPI, vous devez effectuer des tests A\/B <\/strong>si vous souhaitez constater des progr\u00e8s. Nous pouvons mettre en place un plan A\/B pour vous et faire en sorte que votre campagne par email soit couronn\u00e9e de succ\u00e8s. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Contact\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Avez-vous besoin d’une aide professionnelle pour
mettre en place un plan A\/B ? <\/h5>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tContactez les experts de MailSoar
\n\t\t\t\t\t<\/a><\/p>\n

Taux de d\u00e9sabonnement<\/h3>\n

Il s’agit du pourcentage de destinataires qui se d\u00e9sabonnent de votre liste d’email<\/strong>. Cela vous indiquera les points \u00e0 am\u00e9liorer. C’est donc une excellente occasion de d\u00e9terminer si une r\u00e9\u00e9valuation de votre strat\u00e9gie est n\u00e9cessaire. <\/p>\n

Par exemple, si vous avez envoy\u00e9 une campagne par email et que vous avez 10 000 emails livr\u00e9s et 20 d\u00e9sabonnements, divisez 20 par 10 000 et vous obtenez 0,002 ; multipliez ce chiffre par 100 pour obtenir un taux de d\u00e9sabonnement de 0,2 %. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Unsubscribe\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Un bon taux de d\u00e9sabonnement <\/strong>est inf\u00e9rieur ou \u00e9gal \u00e0 0,2 %, mais un taux de 0,5 % est consid\u00e9r\u00e9 comme normal. Vous devez vous inqui\u00e9ter lorsque ce taux d\u00e9passe 0,5 %. De plus, le nombre de d\u00e9sabonnements ne doit pas \u00eatre sup\u00e9rieur au nombre de nouveaux abonn\u00e9s. <\/p>\n

De plus, si vous constatez une baisse de votre taux lorsque vous lancez une nouvelle campagne ou promotion, cela signifie que vous avez commis une erreur et que vous devez identifier le probl\u00e8me. Il peut s’agir du contenu, de la fr\u00e9quence de vos messages ou du fait que vous ne r\u00e9pondez pas aux int\u00e9r\u00eats de vos clients. Vous devez proc\u00e9der de la m\u00eame mani\u00e8re si le r\u00e9sultat du taux est sup\u00e9rieur \u00e0 0,5 %. <\/p>\n

Taux de rebond<\/h3>\n

Il s’agit du pourcentage d’emails qui n’ont pas atteint la bo\u00eete de r\u00e9ception. Il existe deux types de taux de rebond : le hard bounce et le soft bounce. <\/p>\n

Les hard bounces<\/b> sont lorsque l’erreur est permanente. Pendant ce temps, le Les soft bounces<\/b> sont caus\u00e9s par une erreur temporaire. <\/p>\n

Vous trouverez la m\u00e9thode de calcul du taux de rebond dans l’image suivante. De plus, le r\u00e9sultat optimal devrait \u00eatre inf\u00e9rieur \u00e0 0,2 %. Si vous atteignez plus de 2 %, les fournisseurs d’email pourraient bloquer votre domaine. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bounce\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Si vous souhaitez obtenir des informations sur les taux de rebond et sur la mani\u00e8re de les r\u00e9duire, consultez cet article<\/a>. Vous trouverez des conseils et des informations utiles pour vous aider.<\/p>\n

Avez-vous besoin d’une aide professionnelle pour
r\u00e9duire votre taux de rebond ?<\/h5>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tContactez les experts de MailSoar
\n\t\t\t\t\t<\/a><\/p>\n

Taux de conversion<\/h3>\n

Il s’agit du pourcentage de destinataires qui effectuent l’action que vous avez d\u00e9finie comme objectif<\/strong>. Votre objectif est peut-\u00eatre qu’ils effectuer un achat, lire un article, cliquer sur un lien, remplir un formulaire ou toute autre action que vous souhaitez r\u00e9aliser. Utilisez judicieusement les boutons d’appel \u00e0 l’action et testez-les afin d’optimiser leur efficacit\u00e9. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Conversion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Partage d’email \/ taux de transfert<\/h3>\n

Ce prochain KPI n’est disponible que si vous ajoutez un bouton de partage\/transfert dans l’email. Il s’agit du pourcentage de personnes qui ont re\u00e7u l’email et qui ont \u00e9galement cliqu\u00e9 sur le bouton de partage<\/strong>. L’objectif final de ce bouton pourrait \u00eatre de le publier sur les r\u00e9seaux sociaux ou de le partager avec un ami. Il vous indiquerait ainsi le nombre de d\u00e9fenseurs de votre marque. <\/p>\n

C’est un bon moyen d’augmenter votre audience<\/strong>. Vous devriez permettre \u00e0 votre audience de partager facilement votre contenu avec d’autres personnes et suivre le nombre de nouveaux contacts que vous pouvez obtenir. <\/p>\n

Par exemple, vous pouvez ins\u00e9rer un bouton intitul\u00e9 \u00ab Partagez cette offre avec vos amis \u00bb comme bouton d’appel \u00e0 l’action.<\/p>\n

De plus, l’emplacement du bouton est important. Il ne doit pas se trouver dans l’en-t\u00eate ou le pied de page, mais \u00e0 c\u00f4t\u00e9 du message<\/strong> que vous partagez. De cette fa\u00e7on, il aura plus d’impact sur votre public. En outre, une autre strat\u00e9gie que vous pouvez suivre consiste \u00e0 faire choisir aux gens entre deux r\u00e9seaux sociaux diff\u00e9rents. Par exemple, vous pouvez ajouter \u00ab Partager sur Facebook \u00bb et \u00ab Partager sur Instagram \u00bb afin qu’ils interpr\u00e8tent cela comme une invitation \u00e0 le renvoyer.<\/p>\n

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Si vous obtenez 50 clics sur un bouton de partage\/transfert pour 5 000 emails envoy\u00e9s, vous obtenez un taux de partage\/transfert de 1 %. En effet, 50 clics sur un bouton de partage\/transfert divis\u00e9s par 5 000 emails envoy\u00e9s multipli\u00e9s par 100 = 1 % de taux de partage\/transfert. Un taux plus \u00e9lev\u00e9 signifie un meilleur engagement et une plus grande probabilit\u00e9 de r\u00e9aliser une vente. <\/p>\n

ROI global<\/h3>\n

Il s’agit d’un KPI important, car il mesure la rentabilit\u00e9 de l’ensemble de votre campagne<\/strong>. Il permettra d’\u00e9valuer la rentabilit\u00e9 de votre marketing par email. <\/p>\n

Comment puis-je le calculer ?<\/strong> Eh bien, la formule la plus simple est la suivante : la valeur des ventes moins l’investissement dans la campagne, divis\u00e9e par l’investissement dans la campagne, multipli\u00e9e par 100. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Overall\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Taux de plaintes pour spam<\/h3>\n

Si vous \u00eates signal\u00e9 comme spammeur<\/strong>, le fournisseur de services d’email placera vos emails dans le dossier spam. Pour \u00e9viter cela, vous devez avoir un bon score d’exp\u00e9diteur, le lien de d\u00e9sabonnement doit \u00eatre facile \u00e0 trouver, \u00e9vitez tout lien malveillant dans le contenu et n’incluez pas de mots-cl\u00e9s \u00ab spammeurs \u00bb. <\/p>\n

Voici quelques exemples de mots-cl\u00e9s \u00ab spammeurs<\/strong> \u00bb : \u00ab postulez d\u00e8s maintenant \u00bb, \u00ab achetez \u00bb, \u00ab appelez \u00bb, \u00ab cliquez ici \u00bb, \u00ab expire \u00bb, \u00ab agissez \u00bb, \u00ab veuillez lire \u00bb, \u00ab promotion sp\u00e9ciale \u00bb, \u00ab maintenant seulement \u00bb<\/em>, etc. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Spam\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Votre taux de plaintes pour spam doit \u00eatre inf\u00e9rieur \u00e0 0,1 %<\/strong> pour \u00eatre consid\u00e9r\u00e9 comme normal. Plus il est bas, mieux c’est. Par exemple, si vous envoyez 4 000 messages et que 4 personnes vous signalent comme spam, votre taux de spam sera de 0,1 % ((4\/4 000)*100). <\/p>\n

Taux de croissance de la liste <\/h3>\n

Il s’agit du taux qui indique la croissance de votre liste d’email<\/strong>. \u00c9videmment, le fait de savoir qu’elle augmente vous donnera l’assurance n\u00e9cessaire pour poursuivre vos efforts. Si elle diminue, vous devriez chercher la source du probl\u00e8me. <\/p>\n

\u00c0 mesure que votre liste s’allonge, vous toucherez davantage de personnes et votre entreprise pourra \u00e9galement se d\u00e9velopper. Le calcul de cet KPI est pr\u00e9sent\u00e9 dans l’image ci-dessous. Un bon r\u00e9sultat correspond \u00e0 au moins 22,5 % par an.<\/strong> <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"List\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

MailSoar, une entreprise sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9, vous aidera \u00e0 am\u00e9liorer votre d\u00e9livrabilit\u00e9 et, par cons\u00e9quent, \u00e0 d\u00e9velopper votre activit\u00e9.<\/strong><\/p>\n

Que vous soyez un exp\u00e9diteur exp\u00e9riment\u00e9 cherchant \u00e0 perfectionner la livraison de votre infrastructure ou qu’une grande partie du retour sur investissement de votre entreprise soit li\u00e9e \u00e0 l’arriv\u00e9e de l’email \u00e0 la bonne adresse, notre \u00e9quipe d’experts est habitu\u00e9e \u00e0 g\u00e9rer la d\u00e9livrabilit\u00e9 continue d’exp\u00e9diteurs massifs de tous les secteurs.<\/strong> <\/p>\n

Contactez MailSoar pour optimiser la d\u00e9livrabilit\u00e9 de vos emails et am\u00e9liorer votre r\u00e9putation en mati\u00e8re d’envoi postal gr\u00e2ce aux meilleures solutions.<\/strong><\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant
\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaire Comme vous le savez, la cl\u00e9 du succ\u00e8s dans le marketing par email r\u00e9side dans le suivi et la 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Comme vous le savez, la cl\\u00e9 du succ\\u00e8s dans le marketing par email r\\u00e9side dans le suivi et la mesure r\\u00e9guliers des m\\u00e9triques. Cela vous permettra d'analyser si votre strat\\u00e9gie marketing et vos objectifs correspondent aux performances de vos campagnes de marketing par email. <\\\/p>

Le fait que vous puissiez obtenir de nombreuses informations sur la mani\\u00e8re dont les destinataires interagissent avec le contenu de l'email envoy\\u00e9 est incontournable. De plus, disposer de ces informations vous permettra d'atteindre plus facilement votre public cible et de savoir ce qui fonctionne et ce qui doit \\u00eatre modifi\\u00e9. <\\\/p>

Vous devez donc consid\\u00e9rer ces indicateurs cl\\u00e9s de performance (KPI) comme un outil essentiel pour votre entreprise. \\u00c0 cette fin, cet article va vous expliquer tout ce que vous devez savoir sur les KPI du marketing par email. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d4afc60\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"4fcbad8\"}],\"ekit_section_parallax_multi_items\":[],\"content_position\":\"middle\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"fda7a79\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"eb31570\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"eb75b78\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"927f20a\"}],\"ekit_section_parallax_multi_items\":[],\"content_position\":\"middle\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"51e91a8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":29.018,\"ekit_all_conditions_list\":[{\"_id\":\"0dd6aa2\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"9ac3844\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Dashboard-bro.png\",\"id\":14992},\"image_size\":\"medium\",\"ekit_all_conditions_list\":[{\"_id\":\"ce962a6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"7832216\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":70.982,\"ekit_all_conditions_list\":[{\"_id\":\"0b44d0c\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"afc97f8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Tout d'abord, que sont les indicateurs cl\\u00e9s de performance (KPI) de l'email marketing ?\\n\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dbadf87\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les KPI sont des valeurs mesurables<\\\/strong> qui permettent de suivre les principaux objectifs commerciaux. Ils doivent \\u00eatre sp\\u00e9cifiques, mesurables, atteignables, pertinents, limit\\u00e9s dans le temps, ou SMART<\\\/strong> en abr\\u00e9g\\u00e9. Ces indicateurs quantifiables vous aideront \\u00e0 calculer le retour sur investissement (ROI) et \\u00e0 suivre les performances. <\\\/span><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_border_border\":\"none\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"7310c7f\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eda9a6b\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"968bd18\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"dbf516b\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"8cb7ff8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

De plus, certains KPI vous donneront un aper\\u00e7u rapide des performances globales et vous indiqueront si les destinataires <\\\/span>sont engag\\u00e9s avec vous, par exemple le taux de rebond, le taux de clics et le taux de d\\u00e9sabonnement.<\\\/span><\\\/p>

Comme le dit Avinash Kaushik<\\\/strong>, \\u00ab Ne passez pas cette \\u00e9tape, car ce qui se passe apr\\u00e8s le clic sur l'email d\\u00e9terminera soit un taux de conversion \\u00e9lev\\u00e9, soit la fin de l'offre la plus int\\u00e9ressante que vous ayez jamais eue. \\u00bb<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"left\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af481ea\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6045373\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"8fa708a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"2a6892b\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"9307496\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"afd3382\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ff5ae98\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"16b7399\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"d6f89d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"5ec2735\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"7ba33ca\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les KPI du marketing par email que vous devriez suivre\\n\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d627e84\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"5ea78a6\"}],\"ekit_section_parallax_multi_items\":[],\"content_position\":\"middle\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"251d29d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":79.291,\"ekit_all_conditions_list\":[{\"_id\":\"4073c98\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"c996ce7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Si vous vous sentez perdu et ne savez pas par o\\u00f9 commencer, vous devriez mettre en place les m\\u00e9triques cl\\u00e9s de performance (KPI) les plus importants pour vos emails. D\\u00e9couvrons-les ensemble : <\\\/span><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_border\":\"none\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"5cde5d6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":20.665,\"ekit_all_conditions_list\":[{\"_id\":\"f6fd0bf\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"22f1816\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Mail-bro.png\",\"id\":14993},\"ekit_all_conditions_list\":[{\"_id\":\"35b4b07\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e261ec8\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6d02085\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"7146b3b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a2e8f72\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux d'ouverture (TO)\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"19fd5df\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La premi\\u00e8re m\\u00e9trique d'email marketing que vous devez suivre est le taux d'ouverture. Elle vous indique le pourcentage d'emails ouverts par rapport au nombre total d'emails envoy\\u00e9s<\\\/strong>. Plus le nombre d'emails ouverts est \\u00e9lev\\u00e9, plus le nombre de personnes int\\u00e9ress\\u00e9es par votre sujet est important. Cependant, cela ne vous donne aucune indication sur les performances de votre strat\\u00e9gie. <\\\/span><\\\/p>

Le calcul est simple : divisez le nombre d'emails ouverts par le nombre total d'emails envoy\\u00e9s, puis multipliez par 100. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1426335\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Open-rate.jpg\",\"id\":14982},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the open rate KPI\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"f046597\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Un bon taux d'ouverture<\\\/strong> se situe entre 15 et 25 %, mais il peut varier selon le secteur d'activit\\u00e9. Par exemple, dans les services financiers, un taux de 27 % est consid\\u00e9r\\u00e9 comme acceptable, dans le secteur alimentaire, c'est 41 % et dans le secteur technologique, c'est 26 %. <\\\/span><\\\/p>

Il serait judicieux de comparer les r\\u00e9sultats semaine apr\\u00e8s semaine afin de mieux comprendre les changements \\u00e9ventuels.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"0ce5c3c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"eeeef64\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6d02085\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"8002926\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"77c0ea3\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"121c41c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de clics (CTR)\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"054b6ec\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Le taux de clics correspond au pourcentage de personnes qui cliquent sur un lien dans votre email<\\\/strong>. Il s'agit d'une m\\u00e9trique importante, car elle vous donne des informations sur le niveau d'engagement. Gr\\u00e2ce \\u00e0 ces informations, vous serez en mesure de mieux comprendre le comportement et la motivation de vos abonn\\u00e9s. <\\\/span><\\\/p>

Pour le calcul, il suffit de diviser le nombre de clics par le nombre total d'emails envoy\\u00e9s, puis de multiplier le r\\u00e9sultat par 100. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7c2054d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-click-through-rate.jpg\",\"id\":14983},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the click-through rate KPI\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"be4f89b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"aeff167\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"33bd644\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"c59928b\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"64bc2ed\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"c27b646\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6867447\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"f093cb6\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"e814dae\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":67.624,\"ekit_all_conditions_list\":[{\"_id\":\"818ef53\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"1c39486\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Un bon r\\u00e9sultat<\\\/strong> se situera autour de 15 %, ce qui montrera que votre contenu est int\\u00e9ressant pour votre public. Vous devez suivre ceux qui sont cliqu\\u00e9s. Mais vous devez faire attention au lien de d\\u00e9sabonnement, car il sera \\u00e9galement pris en compte. <\\\/span><\\\/p>

Pour ce KPI, vous devez effectuer des tests A\\\/B <\\\/strong>si vous souhaitez constater des progr\\u00e8s. Nous pouvons mettre en place un plan A\\\/B pour vous et faire en sorte que votre campagne par email soit couronn\\u00e9e de succ\\u00e8s. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"d467a1e\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"537a33e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":32.328,\"ekit_all_conditions_list\":[{\"_id\":\"68cdba2\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"ff2aee2\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/contact.png\",\"id\":14942},\"space\":{\"unit\":\"%\",\"size\":36,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"-50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"65734c3\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"497093c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Avez-vous besoin d'une aide professionnelle pour
mettre en place un plan A\\\/B ? \",\"header_size\":\"h5\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"600\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"15\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"2c95174\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2f93b93\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez les experts de MailSoar\",\"link\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/contact\\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[{\"_id\":\"b440d25\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"57f95a1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"f83c7ea\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"2da7eca\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a1734a0\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"6d8f6bc\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de d\\u00e9sabonnement\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"10d85fb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Il s'agit du pourcentage de destinataires qui se d\\u00e9sabonnent de votre liste d'email<\\\/strong>. Cela vous indiquera les points \\u00e0 am\\u00e9liorer. C'est donc une excellente occasion de d\\u00e9terminer si une r\\u00e9\\u00e9valuation de votre strat\\u00e9gie est n\\u00e9cessaire. <\\\/span><\\\/p>

Par exemple, si vous avez envoy\\u00e9 une campagne par email et que vous avez 10 000 emails livr\\u00e9s et 20 d\\u00e9sabonnements, divisez 20 par 10 000 et vous obtenez 0,002 ; multipliez ce chiffre par 100 pour obtenir un taux de d\\u00e9sabonnement de 0,2 %. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d80ba74\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-unsubscribe-rate.jpg\",\"id\":14984},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the unsubscribe KPI\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"895fb68\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Un bon taux de d\\u00e9sabonnement <\\\/strong>est inf\\u00e9rieur ou \\u00e9gal \\u00e0 0,2 %, mais un taux de 0,5 % est consid\\u00e9r\\u00e9 comme normal. Vous devez vous inqui\\u00e9ter lorsque ce taux d\\u00e9passe 0,5 %. De plus, le nombre de d\\u00e9sabonnements ne doit pas \\u00eatre sup\\u00e9rieur au nombre de nouveaux abonn\\u00e9s. <\\\/span><\\\/p>

De plus, si vous constatez une baisse de votre taux lorsque vous lancez une nouvelle campagne ou promotion, cela signifie que vous avez commis une erreur et que vous devez identifier le probl\\u00e8me. Il peut s'agir du contenu, de la fr\\u00e9quence de vos messages ou du fait que vous ne r\\u00e9pondez pas aux int\\u00e9r\\u00eats de vos clients. Vous devez proc\\u00e9der de la m\\u00eame mani\\u00e8re si le r\\u00e9sultat du taux est sup\\u00e9rieur \\u00e0 0,5 %. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"0ce5c3c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"972673a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e0754be\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"955f41b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"371f637\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"32b6ad2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de rebond\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"595940b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Il s'agit du pourcentage d'emails qui n'ont pas atteint la bo\\u00eete de r\\u00e9ception. Il existe deux types de taux de rebond : le hard bounce et le soft bounce. <\\\/span><\\\/p>

Les<\\\/span> hard bounces<\\\/b> sont lorsque l'erreur est permanente. Pendant ce temps, le <\\\/span>Les soft bounces<\\\/b> sont caus\\u00e9s par une erreur temporaire.<\\\/span> <\\\/p>

Vous trouverez la m\\u00e9thode de calcul du taux de rebond dans l'image suivante. De plus, le r\\u00e9sultat optimal devrait \\u00eatre inf\\u00e9rieur \\u00e0 0,2 %. Si vous atteignez plus de 2 %, les fournisseurs d'email pourraient bloquer votre domaine. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"35fcee9\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-bounce-rate.png\",\"id\":14985},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the bounce rate \"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"07d2937\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"87fbdb8\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"071f6b0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ac06925\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"e8113c0\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"e480124\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"34568e2\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"4f17c61\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"5c3d804\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":66.832,\"ekit_all_conditions_list\":[{\"_id\":\"b7e9d34\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"1046043\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Si vous souhaitez obtenir des informations sur les taux de rebond et sur la mani\\u00e8re de les r\\u00e9duire, consultez cet <\\\/span>article<\\\/span><\\\/a>. Vous trouverez des conseils et des informations utiles pour vous aider.<\\\/span><\\\/p>\",\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"d38a5e4\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"4a8407f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":33.12,\"ekit_all_conditions_list\":[{\"_id\":\"68cdba2\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"fb850e6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Avez-vous besoin d'une aide professionnelle pour
r\\u00e9duire votre taux de rebond ?\",\"header_size\":\"h5\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"600\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"15\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"2c95174\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4588f87\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez les experts de MailSoar\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[{\"_id\":\"b440d25\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"544768b\\\" name=\\\"popup\\\" settings=\\\"%7B%22popup%22%3A%222436%22%7D\\\"]\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"7dc2a5e\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c1411cd\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"fc64e61\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a090a39\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"db909f0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de conversion\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"574c1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Il s'agit du pourcentage de destinataires qui effectuent l'action que vous avez d\\u00e9finie comme objectif<\\\/strong>. Votre objectif est peut-\\u00eatre qu'ils <\\\/span> effectuer un achat, lire un article, cliquer sur un lien, remplir un formulaire ou toute autre action que vous souhaitez r\\u00e9aliser. Utilisez judicieusement les boutons d'appel \\u00e0 l'action et testez-les afin d'optimiser leur efficacit\\u00e9. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"666bae7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-conversion-rate.png\",\"id\":14986},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the conversion KPI\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ec91e20\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"20f97b5\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"2c03256\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"82f1221\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"da106ee\",\"elType\":\"widget\",\"settings\":{\"title\":\"Partage d'email \\\/ taux de transfert\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"21b174f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Ce prochain KPI n'est disponible que si vous ajoutez un bouton de partage\\\/transfert dans l'email. Il s'agit du pourcentage de personnes qui ont re\\u00e7u l'email et qui ont \\u00e9galement cliqu\\u00e9 sur le bouton de partage<\\\/strong>. L'objectif final de ce bouton pourrait \\u00eatre de le publier sur les r\\u00e9seaux sociaux ou de le partager avec un ami. Il vous indiquerait ainsi le nombre de d\\u00e9fenseurs de votre marque. <\\\/span><\\\/p>

C'est un bon moyen d'augmenter votre audience<\\\/strong>. Vous devriez permettre \\u00e0 votre audience de partager facilement votre contenu avec d'autres personnes et suivre le nombre de nouveaux contacts que vous pouvez obtenir. <\\\/span><\\\/p>

Par exemple, vous pouvez ins\\u00e9rer un bouton intitul\\u00e9 \\u00ab Partagez cette offre avec vos amis \\u00bb comme bouton d'appel \\u00e0 l'action.<\\\/span><\\\/p>

De plus, l'emplacement du bouton est important. Il ne doit pas se trouver dans l'en-t\\u00eate ou le pied de page, mais \\u00e0 c\\u00f4t\\u00e9 du message<\\\/strong> que vous partagez. De cette fa\\u00e7on, il aura plus d'impact sur votre public. En outre, une autre strat\\u00e9gie que vous pouvez suivre consiste \\u00e0 faire choisir aux gens entre deux r\\u00e9seaux sociaux diff\\u00e9rents. <\\\/span>Par exemple, vous pouvez ajouter \\u00ab Partager sur Facebook \\u00bb et \\u00ab Partager sur Instagram \\u00bb afin qu'ils interpr\\u00e8tent cela comme une invitation \\u00e0 le renvoyer.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"630f933\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-email-sharing-forward-rate.jpg\",\"id\":14987},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the email sharing rate\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"e2b4f54\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Si vous obtenez 50 clics sur un bouton de partage\\\/transfert pour 5 000 emails envoy\\u00e9s, vous obtenez un taux de partage\\\/transfert de 1 %. En effet, 50 clics sur un bouton de partage\\\/transfert divis\\u00e9s par 5 000 emails envoy\\u00e9s multipli\\u00e9s par 100 = 1 % de taux de partage\\\/transfert. Un taux plus \\u00e9lev\\u00e9 signifie un meilleur engagement et une plus grande probabilit\\u00e9 de r\\u00e9aliser une vente. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"0ce5c3c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d76eb48\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"87b0e82\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f97bea4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a1a2c61\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"a8d0ade\",\"elType\":\"widget\",\"settings\":{\"title\":\"ROI global\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5d5fe4a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Il s'agit d'un KPI important, car il mesure la rentabilit\\u00e9 de l'ensemble de votre campagne<\\\/strong>. Il permettra d'\\u00e9valuer la rentabilit\\u00e9 de votre marketing par email. <\\\/span><\\\/p>

Comment puis-je le calculer ?<\\\/strong> Eh bien, la formule la plus simple est la suivante : la valeur des ventes moins l'investissement dans la campagne, divis\\u00e9e par l'investissement dans la campagne, multipli\\u00e9e par 100. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7a7dcf1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-overall-ROI.jpg\",\"id\":14988},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the overall ROI kpi\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"7e5b99d\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"ekit_all_conditions_list\":[{\"_id\":\"4227653\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"bccbbf2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"df19fd5\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"ea18ed1\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de plaintes pour spam\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"925ad34\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Si vous \\u00eates signal\\u00e9 comme spammeur<\\\/strong>, le fournisseur de services d'email placera vos emails dans le dossier spam. Pour \\u00e9viter cela, vous devez avoir un bon score d'exp\\u00e9diteur, le lien de d\\u00e9sabonnement doit \\u00eatre facile \\u00e0 trouver, \\u00e9vitez tout lien malveillant dans le contenu et n'incluez pas de mots-cl\\u00e9s \\u00ab spammeurs \\u00bb. <\\\/span><\\\/p>

Voici quelques exemples de mots-cl\\u00e9s \\u00ab spammeurs<\\\/strong> \\u00bb : \\u00ab postulez d\\u00e8s maintenant \\u00bb, \\u00ab achetez \\u00bb, \\u00ab appelez \\u00bb, \\u00ab cliquez ici \\u00bb, \\u00ab expire \\u00bb, \\u00ab agissez \\u00bb, \\u00ab veuillez lire \\u00bb, \\u00ab promotion sp\\u00e9ciale \\u00bb, \\u00ab maintenant seulement \\u00bb<\\\/em>, etc. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"f387891\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-spam-complaint-rate.png\",\"id\":14989},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the spam complaint rate\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a78c6b8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Votre taux de plaintes pour spam doit \\u00eatre inf\\u00e9rieur \\u00e0 0,1 %<\\\/strong> pour \\u00eatre consid\\u00e9r\\u00e9 comme normal. Plus il est bas, mieux c'est. Par exemple, si vous envoyez 4 000 messages et que 4 personnes vous signalent comme spam, votre taux de spam sera de 0,1 % ((4\\\/4 000)*100). <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"0ce5c3c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"deb6ab7\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"012661c\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"7cba58a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a29fd1e\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"80a2f7b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"25844df\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de croissance de la liste \",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d76514a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Il s'agit du taux qui indique la croissance de votre liste d'email<\\\/strong>. \\u00c9videmment, le fait de savoir qu'elle augmente vous donnera l'assurance n\\u00e9cessaire pour poursuivre vos efforts. Si elle diminue, vous devriez chercher la source du probl\\u00e8me. <\\\/span><\\\/p>

\\u00c0 mesure que votre liste s'allonge, vous toucherez davantage de personnes et votre entreprise pourra \\u00e9galement se d\\u00e9velopper. Le calcul de cet KPI est pr\\u00e9sent\\u00e9 dans l'image ci-dessous. Un bon r\\u00e9sultat correspond \\u00e0 au moins 22,5 % par an.<\\\/strong> <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"b18ca68\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MailSoar-list-growth-rate.png\",\"id\":14990},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"bd9b25d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"%\",\"size\":45,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"How to calculate the list growth rate\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"534c7af\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"border_border\":\"none\"},\"elements\":[{\"id\":\"aaab92b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"ekit_all_conditions_list\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"__globals__\":{\"border_color\":\"globals\\\/colors?id=accent\",\"background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"background_background\":\"classic\",\"background_overlay_hover_transition\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"ekit_cursor_image_src\":{\"id\":13554,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-69.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"14ce7bd\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

MailSoar, une entreprise sp\\u00e9cialis\\u00e9e dans la d\\u00e9livrabilit\\u00e9, vous aidera \\u00e0 am\\u00e9liorer votre d\\u00e9livrabilit\\u00e9 et, par cons\\u00e9quent, \\u00e0 d\\u00e9velopper votre activit\\u00e9.<\\\/strong><\\\/span><\\\/p>

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