{"id":16146,"date":"2020-07-13T08:10:51","date_gmt":"2020-07-13T06:10:51","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16146"},"modified":"2026-10-05T15:01:08","modified_gmt":"2026-10-05T13:01:08","slug":"liste-de-qualite-logiciel-email","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/liste-de-qualite-logiciel-email\/","title":{"rendered":"Comment maintenir une liste de qualit\u00e9 dans votre logiciel d’email"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

R\u00e8gles essentielles<\/h2>\n

Lorsque vous envoyez des emails, vous souhaitez que les destinataires les ouvrent, n’est-ce pas ? Pour cela, vous devez vous assurer que votre liste est de qualit\u00e9. Et comme il n’existe pas de bonne strat\u00e9gie email sans une liste de diffusion de qualit\u00e9, vous devez prendre le temps de constituer une liste propre et efficace. <\/p>\n

\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

\u00c9tablissez un contact r\u00e9gulier avec les personnes qui ont choisi de figurer dans votre liste.<\/strong><\/h3>\n

Si vous \u00eates irr\u00e9gulier, cela donne l’impression que vous sortez de nulle part et surtout, cela leur laisse tout le temps d’oublier votre entreprise. Par cons\u00e9quent, ils pourraient se d\u00e9sabonner, jeter vos emails ou les mettre dans la liste des spams, ce qui vous emp\u00eacherait d’atteindre vos objectifs. L’automatisation du marketing peut vous aider dans ce domaine gr\u00e2ce \u00e0 des logiciels tels que HubSpots <\/a>ou Constant Contact<\/g>. <\/p>\n

\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

La segmentation de l’email est au c\u0153ur de votre strat\u00e9gie de communication par email.<\/strong><\/h3>\n

Cela vous permet d’obtenir un bon taux d’ouverture et le taux de d\u00e9sabonnement le plus bas possible en envoyant du contenu pertinent aux diff\u00e9rents destinataires. Il existe plusieurs fa\u00e7ons de segmenter votre liste. Cela d\u00e9pend de votre secteur d’activit\u00e9 et de vos objectifs. En connaissant le comportement de vos destinataires, vous \u00eates mieux \u00e0 m\u00eame de segmenter votre liste afin de proposer diff\u00e9rents contenus. Les rapports de campagne jouent ici un r\u00f4le cl\u00e9. <\/p>\n

\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Supprimez les emails non remis.<\/strong><\/h3>\n

Lorsqu’un email n’atteint pas sa destination, on parle de rebond. Soit l’adresse email n’est pas valide, soit il y a un probl\u00e8me technique temporaire. Si ces rebonds sont r\u00e9currents, ils doivent \u00eatre supprim\u00e9s. La plupart des logiciels d’email vous permettent d\u00e9sormais de les mettre sur liste noire. Si vous ne le faites pas, vous finirez par \u00eatre identifi\u00e9 comme spam par les fournisseurs d’acc\u00e8s Internet, ce qui aura un impact sur vos r\u00e9sultats. <\/p>\n

\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Une fois que vous vous \u00eates d\u00e9barrass\u00e9 de ces rebonds, vous obtenez une liste de contacts r\u00e9els.<\/strong><\/h3>\n

Certains d’entre eux, cependant, ne seront pas engag\u00e9s, ce qui signifie qu’ils ne lisent ni n’ouvrent vos e-mails. Travailler sur des campagnes visant \u00e0 r\u00e9engager ces contacts peut \u00eatre int\u00e9ressant et utile pour atteindre vos objectifs. <\/p>\n

\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

L’honn\u00eatet\u00e9 et le respect sont deux valeurs importantes dans la gestion de votre liste d’email.<\/strong><\/h3>\n

Acheter une liste d’adresses e-mail pour augmenter votre base d’abonn\u00e9s est ill\u00e9gal, malhonn\u00eate et, surtout, cela ne vous aidera pas \u00e0 obtenir une liste de qualit\u00e9 qui aura un impact positif sur vos r\u00e9sultats et votre r\u00e9putation. Il est \u00e9galement important de donner au destinataire de l’e-mail la possibilit\u00e9 de se d\u00e9sabonner. Ne compliquez pas trop cette option, car cela ne jouera pas en votre faveur : lorsqu’il est impossible de se d\u00e9sabonner, les gens ne veulent pas lire l’e-mail ou le consid\u00e8rent comme du spam. <\/p>\n

Cr\u00e9er une bonne liste demande du temps et de l’expertise.<\/strong> Tester les segmentations, tester diff\u00e9rents contenus en fonction de la segmentation choisie est un travail minutieux qui peut prendre beaucoup de temps. MailSoar peut vous aider dans cette \u00e9tape importante.<\/strong><\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant
\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaire R\u00e8gles essentielles Lorsque vous envoyez des emails, vous souhaitez que les destinataires les ouvrent, n’est-ce pas ? Pour cela, 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Lorsque vous envoyez des emails, vous souhaitez que les destinataires les ouvrent, n'est-ce pas ? Pour cela, vous devez vous assurer que votre liste est de qualit\\u00e9. Et comme il n'existe pas de bonne strat\\u00e9gie email sans une liste de diffusion de qualit\\u00e9, vous devez prendre le temps de constituer une liste propre et efficace. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"0478923\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"95cbbde\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"95ca22a\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"c01a089\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"31ebc2b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":9.802,\"ekit_all_conditions_list\":[{\"_id\":\"0f76298\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"9c613e0\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-arrow-circle-right\",\"library\":\"fa-solid\"},\"ekit_all_conditions_list\":[{\"_id\":\"056830c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"right\",\"size\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon\"}],\"isInner\":false},{\"id\":\"153f365\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":90.198,\"ekit_all_conditions_list\":[{\"_id\":\"1699e2c\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"de2b2b6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

\\u00c9tablissez un contact r\\u00e9gulier avec les personnes qui ont choisi de figurer dans votre liste.<\\\/strong><\\\/h3>

Si vous \\u00eates irr\\u00e9gulier, cela donne l'impression que vous sortez de nulle part et surtout, cela leur laisse tout le temps d'oublier votre entreprise. Par cons\\u00e9quent, ils pourraient se d\\u00e9sabonner, jeter vos emails ou les mettre dans la liste des spams, ce qui vous emp\\u00eacherait d'atteindre vos objectifs. L'automatisation du marketing peut vous aider dans ce domaine gr\\u00e2ce \\u00e0 des logiciels tels que HubSpots <\\\/a>ou Constant Contact<\\\/g>. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"20\",\"bottom\":\"20\",\"left\":\"20\",\"isLinked\":true},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":100},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_border\":\"none\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"24d8c42\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"fdc5a25\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"70e90bd\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"f92c1e1\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"3896254\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":9.802,\"ekit_all_conditions_list\":[{\"_id\":\"0f76298\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"bc7025e\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-arrow-circle-right\",\"library\":\"fa-solid\"},\"ekit_all_conditions_list\":[{\"_id\":\"056830c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"right\",\"size\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon\"}],\"isInner\":false},{\"id\":\"7b9399f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":90.198,\"ekit_all_conditions_list\":[{\"_id\":\"8e77592\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"ba0c26f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La segmentation de l'email est au c\\u0153ur de votre strat\\u00e9gie de communication par email.<\\\/strong><\\\/h3>

Cela vous permet d'obtenir un bon taux d'ouverture et le taux de d\\u00e9sabonnement le plus bas possible en envoyant du contenu pertinent aux diff\\u00e9rents destinataires. Il existe plusieurs fa\\u00e7ons de segmenter votre liste. Cela d\\u00e9pend de votre secteur d'activit\\u00e9 et de vos objectifs. En connaissant le comportement de vos destinataires, vous \\u00eates mieux \\u00e0 m\\u00eame de segmenter votre liste afin de proposer diff\\u00e9rents contenus. Les rapports de campagne jouent ici un r\\u00f4le cl\\u00e9. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"5be7979\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"20\",\"bottom\":\"20\",\"left\":\"20\",\"isLinked\":true},\"__globals__\":[],\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"2c8a194\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d5e7846\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"452b6b1\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"f92c1e1\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"b320388\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":9.802,\"ekit_all_conditions_list\":[{\"_id\":\"0f76298\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"b82c769\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-arrow-circle-right\",\"library\":\"fa-solid\"},\"ekit_all_conditions_list\":[{\"_id\":\"056830c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"right\",\"size\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon\"}],\"isInner\":false},{\"id\":\"d829e5a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":90.198,\"ekit_all_conditions_list\":[{\"_id\":\"8e77592\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"7b8fec3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Supprimez les emails non remis.<\\\/strong><\\\/h3>

Lorsqu'un email n'atteint pas sa destination, on parle de rebond. Soit l'adresse email n'est pas valide, soit il y a un probl\\u00e8me technique temporaire. Si ces rebonds sont r\\u00e9currents, ils doivent \\u00eatre supprim\\u00e9s. La plupart des logiciels d'email vous permettent d\\u00e9sormais de les mettre sur liste noire. Si vous ne le faites pas, vous finirez par \\u00eatre identifi\\u00e9 comme spam par les fournisseurs d'acc\\u00e8s Internet, ce qui aura un impact sur vos r\\u00e9sultats. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"20\",\"bottom\":\"20\",\"left\":\"20\",\"isLinked\":true},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":100},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_border\":\"none\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"d10aa05\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"3967f47\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b15aaf0\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"f92c1e1\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"8aaabe8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":9.802,\"ekit_all_conditions_list\":[{\"_id\":\"0f76298\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"e6b69db\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-arrow-circle-right\",\"library\":\"fa-solid\"},\"ekit_all_conditions_list\":[{\"_id\":\"056830c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"right\",\"size\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon\"}],\"isInner\":false},{\"id\":\"5333c27\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":90.198,\"ekit_all_conditions_list\":[{\"_id\":\"8e77592\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"01d43f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Une fois que vous vous \\u00eates d\\u00e9barrass\\u00e9 de ces rebonds, vous obtenez une liste de contacts r\\u00e9els.<\\\/strong><\\\/h3>

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L'honn\\u00eatet\\u00e9 et le respect sont deux valeurs importantes dans la gestion de votre liste d'email.<\\\/strong><\\\/h3>

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Pignault","author_link":"https:\/\/www.mailsoar.com\/fr\/author\/pierrepignault\/"},"uagb_comment_info":0,"uagb_excerpt":"Sommaire R\u00e8gles essentielles Lorsque vous envoyez des emails, vous souhaitez que les destinataires les ouvrent, n’est-ce pas ? Pour cela, […]","_links":{"self":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts\/16146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/comments?post=16146"}],"version-history":[{"count":0,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts\/16146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media\/15328"}],"wp:attachment":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media?parent=16146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/categories?post=16146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/tags?post=16146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}