{"id":16232,"date":"2024-04-21T12:59:39","date_gmt":"2024-04-21T10:59:39","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16232"},"modified":"2026-10-05T15:00:44","modified_gmt":"2026-10-05T13:00:44","slug":"marketing-email-2024","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/marketing-email-2024\/","title":{"rendered":"En 2024, comment faire face \u00e0 l\u2019\u00e9volution de l\u2019email marketing ?"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

En 2024, le paysage du marketing par email \u00e9volue rapidement. Pour les marques, rester \u00e0 jour avec ces changements est crucial pour maintenir une connexion significative avec leurs audiences. Ce guide explore les derni\u00e8res \u00e9volutions en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails et souligne les risques encourus par les marques qui les n\u00e9gligent. <\/p>\n

L’importance croissante des m\u00e9triques d’engagement
\n<\/h2>\n

Cette ann\u00e9e, les ESP ou les fournisseurs de services de messagerie mettent l\u2019accent sur la mani\u00e8re dont les abonn\u00e9s interagissent avec vos messages. Les taux d\u2019ouverture, les clics, les plaintes pour spam<\/b> et autres interactions sont devenus des indicateurs cl\u00e9s de succ\u00e8s. Les marques qui ne captivent pas leur audience risquent de voir leurs campagnes d\u2019email ignor\u00e9es ou marqu\u00e9es comme spam. <\/p>\n

\t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tM\u00e9triques essentielles : ouvertures, clics et interactions
\n\t\t\t\t\t<\/h3>\n

Analyser ces m\u00e9triques d\u2019engagement,<\/b> c\u2019est comprendre ce que vos contenus \u00e9voquent chez votre audience. Est-ce que vos messages r\u00e9sonnent avec les attentes de vos abonn\u00e9s \u202f? Sont-ils pertinents et engageants ? <\/p>\n

L’examen de ces indicateurs <\/a>vous aide \u00e0 comprendre si votre contenu touche votre public. These insights drive strategic adjustments that keep your communications vibrant and effective. <\/p>\n

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\n\t\t\t\t\t\t\t\u00c9viter les filtres anti-spam gr\u00e2ce \u00e0 un engagement actif
\n\t\t\t\t\t<\/h3>\n

Il est crucial de produire du contenu qui capte r\u00e9ellement l\u2019int\u00e9r\u00eat et engage votre public. Cela aide vos emails \u00e0 \u00e9viter le dossier spam et \u00e0 atteindre vos abonn\u00e9s comme pr\u00e9vu. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"two\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Normes d’authentification renforc\u00e9es
\n<\/h2>\n

Respecter les normes d\u2019authentification des emails<\/b> telles que DMARC<\/b>, DKIM <\/b>(Domain Keys Identified Mail), et SPF <\/b>(Sender Policy Framework) est aujourd\u2019hui plus important que jamais. Ignorer ces normes peut faire que vos emails soient per\u00e7us comme suspects ou consid\u00e9r\u00e9s comme des tentatives de phishing. Bien authentifier vos emails<\/a> renforce la confiance entre les fournisseurs de services email et vos abonn\u00e9s. <\/p>\n

\n\t\t\t\t\t\t\tLe r\u00f4le de DMARC dans la s\u00e9curit\u00e9 des emails
\n\t\t\t\t\t<\/h3>\n

Impl\u00e9menter des protocoles d\u2019authentification robustes comme DMARC ne se limite pas \u00e0 r\u00e9pondre \u00e0 une exigence technique ; c\u2019est un engagement envers la s\u00e9curit\u00e9 de vos abonn\u00e9s et la l\u00e9gitimit\u00e9 de vos communications.<\/p>\n

Utiliser DMARC <\/a>prouve que vos emails sont fiables, ce qui am\u00e9liore leur d\u00e9livrabilit\u00e9<\/b>.<\/p>\n

\t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tPr\u00e9venir le phishing : l’importance de l’authentification
\n\t\t\t\t\t<\/h3>\n

Une authentification correcte des emails prot\u00e8ge les clients de messagerie des menaces de s\u00e9curit\u00e9 et renforce la r\u00e9putation de l\u2019exp\u00e9diteur en tant que source s\u00fbre et fiable.<\/p>\n

La personnalisation au c\u0153ur du marketing par email<\/h2>\n

La personnalisation n\u2019est plus un luxe ; c\u2019est une n\u00e9cessit\u00e9. \u00c0 l\u2019\u00e8re num\u00e9rique actuelle, les consommateurs attendent des messages qui r\u00e9pondent \u00e0 leurs pr\u00e9f\u00e9rences et comportements individuels. <\/p>\n

Les marques qui ne personnalisent pas leurs strat\u00e9gies d\u2019email<\/b> semblent d\u00e9connect\u00e9es des besoins de leur public. Ce manque de personnalisation peut rendre les communications impersonnelles et peu pertinentes, r\u00e9duisant ainsi l\u2019engagement et l\u2019efficacit\u00e9 des efforts marketing. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tAdapter le contenu aux pr\u00e9f\u00e9rences des abonn\u00e9s
\n\t\t\t\t\t<\/h3>\n

La personnalisation des e-mails \u00e0 l’aide des donn\u00e9es clients rend les communications plus pertinentes et plus attrayantes, am\u00e9liorant ainsi l’exp\u00e9rience utilisateur<\/b> et la fid\u00e9lit\u00e9 des abonn\u00e9s.<\/p>\n

Adapter le contenu afin de refl\u00e9ter les int\u00e9r\u00eats et les comportements pass\u00e9s des abonn\u00e9s am\u00e9liore consid\u00e9rablement la pertinence et l’efficacit\u00e9 des e-mails, ce qui favorise des liens plus solides et augmente les chances d’obtenir des r\u00e9ponses positives.<\/p>\n

\t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tLa personnalisation : une n\u00e9cessit\u00e9, pas un luxe
\n\t\t\t\t\t<\/h3>\n

Aujourd\u2019hui, l\u2019efficacit\u00e9 de l\u2019email marketing repose sur le fait que chaque abonn\u00e9 se sente valoris\u00e9 et compris. C\u2019est essentiel pour que vos emails restent pertinents et que vos taux de d\u00e9livrabilit\u00e9 soient \u00e9lev\u00e9s. <\/p>\n

Gardez une longueur d\u2019avance et assurez-vous que vos emails atterrissent l\u00e0 o\u00f9 il faut. Contactez-nous d\u00e8s aujourd\u2019hui pour optimiser vos strat\u00e9gies de d\u00e9livrabilit\u00e9 <\/strong>des emails pour 2024 et au-del\u00e0 !<\/p>\n

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\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant
\n\t\t\t\t\t<\/a><\/p>\n

Assurer la confidentialit\u00e9 et la conformit\u00e9
\n<\/h2>\n

Avec l\u2019accroissement de l\u2019attention port\u00e9e \u00e0 la confidentialit\u00e9 des donn\u00e9es, se conformer \u00e0 des lois rigoureuses comme le RGPD<\/b><\/a> en Europe et le CCPA (California Consumer Privacy Act )<\/b><\/a> en Californie est essentiel. Ces r\u00e9glementations soulignent l\u2019importance croissante de la transparence et de la s\u00e9curit\u00e9 dans la gestion des donn\u00e9es. <\/p>\n

Les abonn\u00e9s sont de plus en plus inform\u00e9s de l\u2019utilisation de leurs donn\u00e9es, et tout manquement \u00e0 ces lois peut gravement nuire \u00e0 la confiance et \u00e0 la loyaut\u00e9, et m\u00eame entra\u00eener de lourdes cons\u00e9quences juridiques. <\/p>\n

En garantissant le respect de ces normes importantes en mati\u00e8re de confidentialit\u00e9, les marques se prot\u00e8gent non seulement sur le plan juridique, mais renforcent \u00e9galement leurs relations avec leurs abonn\u00e9s en d\u00e9montrant leur engagement \u00e0 prot\u00e9ger leurs informations personnelles.<\/p>\n

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\n\t\t\t\t\t\t\tRGPD et au-del\u00e0 : comprendre les lois mondiales sur la protection des donn\u00e9es
\n\t\t\t\t\t<\/h3>\n

Comprendre et respecter les lois sur la protection de la vie priv\u00e9e n\u2019est pas seulement une exigence r\u00e9glementaire. C\u2019est une indication claire de l\u2019engagement d\u2019une marque \u00e0 respecter et \u00e0 prot\u00e9ger<\/b> les droits et la vie priv\u00e9e des abonn\u00e9s. <\/p>\n

En prenant le temps de comprendre et d\u2019appliquer ces lois, les marques communiquent \u00e0 leur public qu\u2019elles se soucient de la s\u00e9curit\u00e9 et de la protection de leurs informations personnelles.<\/p>\n

Une telle transparence favorise non seulement une relation positive avec les abonn\u00e9s, mais renforce \u00e9galement la r\u00e9putation d\u2019une marque en tant qu\u2019entit\u00e9 digne de confiance. Dans un monde num\u00e9rique o\u00f9 les pr\u00e9occupations en mati\u00e8re de protection de la vie priv\u00e9e sont omnipr\u00e9sentes, il est essentiel d\u2019adopter des pratiques consciencieuses en mati\u00e8re de traitement des donn\u00e9es pour conserver la fid\u00e9lit\u00e9 et la confiance des clients. <\/p>\n

Cons\u00e9quences de mauvaises pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9
\n<\/h2>\n

Ignorer les meilleures pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails peut avoir de graves cons\u00e9quences. Si les emails finissent dans des dossiers de spam ou sont bloqu\u00e9s, cela peut endommager la confiance<\/b>. et nuire \u00e0 la r\u00e9putation de votre marque. Au fil du temps, les mauvaises pratiques peuvent m\u00eame conduire les fournisseurs d\u2019email \u00e0 vous marquer comme un exp\u00e9diteur de spam.<\/p>\n

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\n\t\t\t\t\t\t\tLes risques li\u00e9s \u00e0 l’ignorance des meilleures pratiques
\n\t\t\t\t\t<\/h3>\n

Ce n\u2019est pas seulement le placement de vos emails qui est affect\u00e9 par le non-respect des normes de d\u00e9livrabilit\u00e9. Le non-respect des normes d\u2019email peut nuire \u00e0 la cr\u00e9dibilit\u00e9 de votre marque et \u00e0 l\u2019efficacit\u00e9 de votre marketing. <\/p>\n

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\n\t\t\t\t\t\t\tComment les mauvaises pratiques nuisent \u00e0 la r\u00e9putation des marques
\n\t\t\t\t\t<\/h3>\n

Les mauvaises pratiques en mati\u00e8re d\u2019email peuvent gravement nuire \u00e0 la r\u00e9putation d\u2019une marque.<\/b> Cela peut avoir des cons\u00e9quences n\u00e9gatives allant au-del\u00e0 d\u2019une baisse de l\u2019engagement et des ventes. <\/p>\n

Cependant, en mettant en \u0153uvre des pratiques de d\u00e9livrabilit\u00e9 efficaces, les marques peuvent s\u2019assurer que les abonn\u00e9s re\u00e7oivent des emails pertinents et pr\u00e9cieux. Cela peut am\u00e9liorer leur perception de la marque et conduire \u00e0 un bouche-\u00e0-oreille positif et \u00e0 une amplification des m\u00e9dias sociaux. <\/p>\n

En outre, si une marque n\u2019adh\u00e8re pas aux meilleures pratiques de l\u2019email marketing,<\/b> telles que la segmentation de l\u2019audience, la personnalisation des messages et le respect des pr\u00e9f\u00e9rences des abonn\u00e9s en mati\u00e8re de communication, elle peut donner une impression de manque de respect ou de n\u00e9gligence \u00e0 l\u2019\u00e9gard des besoins et des pr\u00e9f\u00e9rences du client. Il en r\u00e9sulte non seulement un d\u00e9sengagement direct par le biais de d\u00e9sabonnements et d\u2019un manque d\u2019interaction avec les emails, mais aussi un impact indirect sur la r\u00e9putation de la marque en transformant des d\u00e9fenseurs potentiels en d\u00e9tracteurs. <\/p>\n

En plus, le fait d\u2019\u00eatre signal\u00e9 comme un exp\u00e9diteur de spam par les principaux fournisseurs de services d\u2019email peut entra\u00eener des probl\u00e8mes de d\u00e9livrabilit\u00e9 \u00e0 long terme. Une fois qu\u2019une marque est marqu\u00e9e n\u00e9gativement, retrouver une r\u00e9putation d\u2019exp\u00e9diteur positive est un processus difficile et long qui n\u00e9cessite des efforts consid\u00e9rables et des changements strat\u00e9giques dans les pratiques d\u2019email. <\/p>\n

Sur le march\u00e9 concurrentiel, o\u00f9 la confiance et la fid\u00e9lit\u00e9 des clients sont primordiales, les dommages caus\u00e9s par de mauvaises pratiques en mati\u00e8re d\u2019email peuvent aller au-del\u00e0 des pertes de ventes imm\u00e9diates et entra\u00eener une \u00e9rosion \u00e0 long terme de la marque. Cela affecte non seulement la capacit\u00e9 \u00e0 attirer de nouveaux clients, mais mine \u00e9galement les relations avec les clients existants, ce qui peut conduire \u00e0 un d\u00e9clin significatif de la part de march\u00e9. <\/p>\n<\/p>\n

En 2024, les entreprises doivent rester flexibles car le paysage de la d\u00e9livrabilit\u00e9 des emails continue<\/strong> d\u2019\u00e9voluer. En se concentrant sur un engagement significatif, en suivant des normes d\u2019authentification strictes, en adoptant la personnalisation et en se conformant aux lois sur la confidentialit\u00e9 des donn\u00e9es, les marques peuvent naviguer en toute confiance dans ces changements et \u00e9tablir une pr\u00e9sence forte et digne de confiance dans les bo\u00eetes de r\u00e9ception de leurs abonn\u00e9s. Ignorer ces bonnes pratiques aura de graves cons\u00e9quences pour votre strat\u00e9gie de communication num\u00e9rique. <\/p>\n

D\u00e9bloquez le succ\u00e8s de l\u2019email :<\/strong><\/p>\n

Vous souhaitez ma\u00eetriser l\u2019art de l\u2019email marketing dans ce paysage en constante \u00e9volution ? Contactez nos experts d\u00e8s maintenant et d\u00e9couvrez comment maximiser la d\u00e9livrabilit\u00e9 et l\u2019engagement de vos campagnes !<\/strong> <\/p>\n

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\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant
\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaire En 2024, le paysage du marketing par email \u00e9volue rapidement. Pour les marques, rester \u00e0 jour avec ces changements 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En 2024, le paysage du marketing par email \\u00e9volue rapidement. Pour les marques, rester \\u00e0 jour avec ces changements est crucial pour maintenir une connexion significative avec leurs audiences. Ce guide explore les derni\\u00e8res \\u00e9volutions en mati\\u00e8re de d\\u00e9livrabilit\\u00e9 des emails et souligne les risques encourus par les marques qui les n\\u00e9gligent. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"34736fd\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"e3caecb\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"dd3bfdb\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"d84b3a7\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"6f665ca\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'importance croissante des m\\u00e9triques d'engagement\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"e13ddaa\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"5a52d6d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"97ac4b6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Cette ann\\u00e9e, les ESP ou les fournisseurs de services de messagerie mettent l\\u2019accent sur la mani\\u00e8re dont les abonn\\u00e9s interagissent avec vos messages. <\\\/span>Les taux d\\u2019ouverture, les clics, les plaintes pour spam<\\\/b> et autres interactions sont devenus des indicateurs cl\\u00e9s de succ\\u00e8s. Les marques qui ne captivent pas leur audience risquent de voir leurs campagnes d\\u2019email ignor\\u00e9es ou marqu\\u00e9es comme spam. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"e92cf8a\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"779b13c\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c393da5\",\"elType\":\"section\",\"settings\":{\"structure\":\"22\",\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"0d6bd32\",\"elType\":\"column\",\"settings\":{\"_column_size\":66,\"_inline_size\":61.13,\"space_between_widgets\":0,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"7fbb464\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-chart-pie\",\"library\":\"fa-solid\"},\"title_text\":\"M\\u00e9triques essentielles : ouvertures, clics et interactions\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"0aacfa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Analyser ces<\\\/span> m\\u00e9triques d\\u2019engagement,<\\\/b> c\\u2019est comprendre ce que vos contenus \\u00e9voquent chez votre audience. Est-ce que vos messages r\\u00e9sonnent avec les attentes de vos abonn\\u00e9s \\u202f? Sont-ils pertinents et engageants ? <\\\/span><\\\/p>

L'examen de ces indicateurs <\\\/a>vous aide \\u00e0 comprendre si votre contenu touche votre public. These insights drive strategic adjustments that keep your communications vibrant and effective. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"e801832\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"5639be5\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"35a0791\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-filter\",\"library\":\"fa-solid\"},\"title_text\":\"\\u00c9viter les filtres anti-spam gr\\u00e2ce \\u00e0 un engagement actif\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"76801cd\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Il est crucial de produire du contenu qui capte r\\u00e9ellement l\\u2019int\\u00e9r\\u00eat et engage votre public. Cela aide vos emails \\u00e0 \\u00e9viter le dossier spam et \\u00e0 atteindre vos abonn\\u00e9s comme pr\\u00e9vu. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"67115df\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b3e8353\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"0c19315\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":38.114,\"content_position\":\"center\",\"align\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"fa765a9\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/two-individuals-discussing-email-marketing.-The-setting-is-modern-and-casual-reminiscent-of-a-startup-or-creative-agency-en.webp\",\"id\":15483,\"size\":\"\",\"alt\":\"two individuals discussing email marketing. The setting is modern and casual, reminiscent of a startup or marketing agency\",\"source\":\"library\"},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"5eb1727\",\"elType\":\"widget\",\"settings\":{\"title\":\"Normes d'authentification renforc\\u00e9es\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_element_width\":\"inherit\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"3b49c4d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"4509847\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3196a6a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Respecter les<\\\/span> normes d\\u2019authentification des emails<\\\/b> telles que <\\\/span>DMARC<\\\/b>, DKIM <\\\/b>(Domain Keys Identified Mail), <\\\/span>et SPF <\\\/b>(Sender Policy Framework)<\\\/span> est aujourd\\u2019hui plus important que jamais. Ignorer ces normes peut faire que vos emails soient per\\u00e7us comme suspects ou consid\\u00e9r\\u00e9s comme des tentatives de phishing. Bien authentifier vos emails<\\\/a> renforce la confiance entre les fournisseurs de services email et vos abonn\\u00e9s. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"434637b\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7a4208d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d81da73\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"material-icons md-security\",\"library\":\"material-design\"},\"title_text\":\"Le r\\u00f4le de DMARC dans la s\\u00e9curit\\u00e9 des emails\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"d538fd2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Impl\\u00e9menter des protocoles d\\u2019authentification robustes comme DMARC ne se limite pas \\u00e0 r\\u00e9pondre \\u00e0 une exigence technique ; c\\u2019est un engagement envers la s\\u00e9curit\\u00e9 de vos abonn\\u00e9s et la l\\u00e9gitimit\\u00e9 de vos communications.<\\\/span><\\\/p>

Utiliser DMARC <\\\/a>prouve que vos emails sont fiables, ce qui am\\u00e9liore leur<\\\/span> d\\u00e9livrabilit\\u00e9<\\\/b>.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"441e3f2\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"5d67bac\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a119e1d\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-id-badge\",\"library\":\"fa-solid\"},\"title_text\":\"Pr\\u00e9venir le phishing : l'importance de l'authentification\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"8d80266\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Une authentification correcte des emails prot\\u00e8ge les clients de messagerie des menaces de s\\u00e9curit\\u00e9 et renforce la r\\u00e9putation de l\\u2019exp\\u00e9diteur en tant que source s\\u00fbre et fiable.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"6b79486\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c73c634\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"b9a9225\",\"elType\":\"widget\",\"settings\":{\"title\":\"La personnalisation au c\\u0153ur du marketing par email\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_element_width\":\"inherit\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f883b4b\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"46a64e3\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"307b19f\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"ba361ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":78.481,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"c011f4e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La personnalisation n\\u2019est plus un luxe ; c\\u2019est une n\\u00e9cessit\\u00e9. \\u00c0 l\\u2019\\u00e8re num\\u00e9rique actuelle, les consommateurs attendent des messages qui r\\u00e9pondent \\u00e0 leurs pr\\u00e9f\\u00e9rences et comportements individuels. <\\\/span><\\\/p>

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La personnalisation des e-mails \\u00e0 l'aide des donn\\u00e9es clients rend les communications plus pertinentes et plus attrayantes, am\\u00e9liorant ainsi <\\\/span>l'exp\\u00e9rience utilisateur<\\\/b> et la fid\\u00e9lit\\u00e9 des abonn\\u00e9s.<\\\/span><\\\/p>

Adapter le contenu afin de refl\\u00e9ter les int\\u00e9r\\u00eats et les comportements pass\\u00e9s des abonn\\u00e9s am\\u00e9liore consid\\u00e9rablement la pertinence et l'efficacit\\u00e9 des e-mails, ce qui favorise des liens plus solides et augmente les chances d'obtenir des r\\u00e9ponses positives.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"0a07647\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"6fb1b1d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"b050ae2\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-cat\",\"library\":\"fa-solid\"},\"title_text\":\"La personnalisation : une n\\u00e9cessit\\u00e9, pas un luxe\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"1d77082\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Aujourd\\u2019hui, l\\u2019efficacit\\u00e9 de l\\u2019email marketing repose sur le fait que chaque abonn\\u00e9 se sente valoris\\u00e9 et compris. C\\u2019est essentiel pour que vos emails restent pertinents et que vos taux de d\\u00e9livrabilit\\u00e9 soient \\u00e9lev\\u00e9s. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"9c95f3d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"939e46b\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2d3daeb\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"border_border\":\"none\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"959bd3b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"1dcef13\"}],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"__globals__\":{\"border_color\":\"globals\\\/colors?id=primary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"box_shadow_box_shadow_type\":\"yes\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.2)\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"599f1d9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Gardez une longueur d\\u2019avance et assurez-vous que vos emails atterrissent l\\u00e0 o\\u00f9 il faut. Contactez-nous d\\u00e8s aujourd\\u2019hui pour optimiser vos strat\\u00e9gies de d\\u00e9livrabilit\\u00e9 <\\\/strong>des emails pour 2024 et au-del\\u00e0 !<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"fedb617\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"align\":\"center\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=secondary\"},\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"5a249ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"47033b0\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7a2f0f6\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous d\\u00e8s maintenant\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"dd7ea49\\\" name=\\\"internal-url\\\" settings=\\\"%7B%22type%22%3A%22post%22%2C%22post_id%22%3A%222343%22%7D\\\"]\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ha_fixed_size_toggle\":\"yes\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Roboto\",\"typography_font_weight\":\"500\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"cfc8593\",\"elType\":\"widget\",\"settings\":{\"title\":\"Assurer la confidentialit\\u00e9 et la conformit\\u00e9\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_element_width\":\"inherit\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"6fbc5d0\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"fb28242\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1968472\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Avec l\\u2019accroissement de l\\u2019attention port\\u00e9e \\u00e0 la confidentialit\\u00e9 des donn\\u00e9es, se conformer \\u00e0 des lois rigoureuses comme le<\\\/span> RGPD<\\\/b><\\\/a> en Europe et le CCPA<\\\/span> (California Consumer Privacy Act )<\\\/b><\\\/a> en Californie est essentiel. Ces r\\u00e9glementations soulignent l\\u2019importance croissante de la transparence et de la s\\u00e9curit\\u00e9 dans la gestion des donn\\u00e9es. <\\\/span><\\\/p>

Les abonn\\u00e9s sont de plus en plus inform\\u00e9s de l\\u2019utilisation de leurs donn\\u00e9es, et tout manquement \\u00e0 ces lois peut gravement nuire \\u00e0 la confiance et \\u00e0 la loyaut\\u00e9, et m\\u00eame entra\\u00eener de lourdes cons\\u00e9quences juridiques. <\\\/span><\\\/p>

En garantissant le respect de ces normes importantes en mati\\u00e8re de confidentialit\\u00e9, les marques se prot\\u00e8gent non seulement sur le plan juridique, mais renforcent \\u00e9galement leurs relations avec leurs abonn\\u00e9s en d\\u00e9montrant leur engagement \\u00e0 prot\\u00e9ger leurs informations personnelles.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"89702e0\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"f128674\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e8ee402\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-balance-scale\",\"library\":\"fa-solid\"},\"title_text\":\"RGPD et au-del\\u00e0 : comprendre les lois mondiales sur la protection des donn\\u00e9es\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"6e108d3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Comprendre et respecter les lois sur la protection de la vie priv\\u00e9e n\\u2019est pas seulement une exigence r\\u00e9glementaire. C\\u2019est une indication claire de <\\\/span>l\\u2019engagement d\\u2019une marque \\u00e0 respecter et \\u00e0 prot\\u00e9ger<\\\/b> les droits et la vie priv\\u00e9e des abonn\\u00e9s.<\\\/span> <\\\/p>

En prenant le temps de comprendre et d\\u2019appliquer ces lois, les marques communiquent \\u00e0 leur public qu\\u2019elles se soucient de la s\\u00e9curit\\u00e9 et de la protection de leurs informations personnelles.<\\\/span><\\\/p>

Une telle transparence favorise non seulement une relation positive avec les abonn\\u00e9s, mais renforce \\u00e9galement la r\\u00e9putation d\\u2019une marque en tant qu\\u2019entit\\u00e9 digne de confiance. Dans un monde num\\u00e9rique o\\u00f9 les pr\\u00e9occupations en mati\\u00e8re de protection de la vie priv\\u00e9e sont omnipr\\u00e9sentes, il est essentiel d\\u2019adopter des pratiques consciencieuses en mati\\u00e8re de traitement des donn\\u00e9es pour conserver la fid\\u00e9lit\\u00e9 et la confiance des clients. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"59640fe\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"da92bcb\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2e92413\",\"elType\":\"widget\",\"settings\":{\"title\":\"Cons\\u00e9quences de mauvaises pratiques en mati\\u00e8re de d\\u00e9livrabilit\\u00e9\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_element_width\":\"inherit\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"951561e\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"843cfa1\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c8f3cf3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Ignorer les meilleures pratiques en mati\\u00e8re de d\\u00e9livrabilit\\u00e9 des emails peut avoir de graves cons\\u00e9quences. Si les emails finissent dans des dossiers de spam ou sont bloqu\\u00e9s, cela peut <\\\/span>endommager la confiance<\\\/b>. et nuire \\u00e0 la r\\u00e9putation de votre marque. Au fil du temps, les mauvaises pratiques peuvent m\\u00eame conduire les fournisseurs d\\u2019email \\u00e0 vous marquer comme un exp\\u00e9diteur de spam.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"4be0b34\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"caa7260\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8a58645\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-thumbs-up\",\"library\":\"fa-solid\"},\"title_text\":\"Les risques li\\u00e9s \\u00e0 l'ignorance des meilleures pratiques\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"6fbda7a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Ce n\\u2019est pas seulement le placement de vos emails qui est affect\\u00e9 par le non-respect des normes de d\\u00e9livrabilit\\u00e9. Le non-respect des normes d\\u2019email peut nuire \\u00e0 la cr\\u00e9dibilit\\u00e9 de votre marque et \\u00e0 l\\u2019efficacit\\u00e9 de votre marketing. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"877c311\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"76054b6\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"06a74f3\",\"elType\":\"widget\",\"settings\":{\"title_text\":\"Comment les mauvaises pratiques nuisent \\u00e0 la r\\u00e9putation des marques\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"12f8efb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les mauvaises pratiques en mati\\u00e8re d\\u2019email peuvent gravement nuire \\u00e0 la<\\\/span> r\\u00e9putation d\\u2019une marque.<\\\/b>. Cela peut avoir des cons\\u00e9quences n\\u00e9gatives allant au-del\\u00e0 d\\u2019une baisse de l\\u2019engagement et des ventes. <\\\/span><\\\/p>

Cependant, en mettant en \\u0153uvre des pratiques de d\\u00e9livrabilit\\u00e9 efficaces, les marques peuvent s\\u2019assurer que les abonn\\u00e9s re\\u00e7oivent des emails pertinents et pr\\u00e9cieux. Cela peut am\\u00e9liorer leur perception de la marque et conduire \\u00e0 un bouche-\\u00e0-oreille positif et \\u00e0 une amplification des m\\u00e9dias sociaux. <\\\/span><\\\/p>

En outre, si une marque n\\u2019adh\\u00e8re pas aux<\\\/span> meilleures pratiques de l\\u2019email marketing,<\\\/b> telles que la segmentation de l\\u2019audience, la personnalisation des messages et le respect des pr\\u00e9f\\u00e9rences des abonn\\u00e9s en mati\\u00e8re de communication, elle peut donner une impression de manque de respect ou de n\\u00e9gligence \\u00e0 l\\u2019\\u00e9gard des besoins et des pr\\u00e9f\\u00e9rences du client. Il en r\\u00e9sulte non seulement un d\\u00e9sengagement direct par le biais de d\\u00e9sabonnements et d\\u2019un manque d\\u2019interaction avec les emails, mais aussi un impact indirect sur la r\\u00e9putation de la marque en transformant des d\\u00e9fenseurs potentiels en d\\u00e9tracteurs. <\\\/span><\\\/p>

En plus, le fait d\\u2019\\u00eatre signal\\u00e9 comme un exp\\u00e9diteur de spam par les principaux fournisseurs de services d\\u2019email peut entra\\u00eener des probl\\u00e8mes de d\\u00e9livrabilit\\u00e9 \\u00e0 long terme. Une fois qu\\u2019une marque est marqu\\u00e9e n\\u00e9gativement, retrouver une r\\u00e9putation d\\u2019exp\\u00e9diteur positive est un processus difficile et long qui n\\u00e9cessite des efforts consid\\u00e9rables et des changements strat\\u00e9giques dans les pratiques d\\u2019email. <\\\/span><\\\/p>

Sur le march\\u00e9 concurrentiel, o\\u00f9 la confiance et la fid\\u00e9lit\\u00e9 des clients sont primordiales, les dommages caus\\u00e9s par de mauvaises pratiques en mati\\u00e8re d\\u2019email peuvent aller au-del\\u00e0 des pertes de ventes imm\\u00e9diates et entra\\u00eener une \\u00e9rosion \\u00e0 long terme de la marque. Cela affecte non seulement la capacit\\u00e9 \\u00e0 attirer de nouveaux clients, mais mine \\u00e9galement les relations avec les clients existants, ce qui peut conduire \\u00e0 un d\\u00e9clin significatif de la part de march\\u00e9. <\\\/span><\\\/p>

<\\\/p>

En 2024, les entreprises doivent rester flexibles car le paysage de la d\\u00e9livrabilit\\u00e9 des emails continue<\\\/strong> d\\u2019\\u00e9voluer. En se concentrant sur un engagement significatif, en suivant des normes d\\u2019authentification strictes, en adoptant la personnalisation et en se conformant aux lois sur la confidentialit\\u00e9 des donn\\u00e9es, les marques peuvent naviguer en toute confiance dans ces changements et \\u00e9tablir une pr\\u00e9sence forte et digne de confiance dans les bo\\u00eetes de r\\u00e9ception de leurs abonn\\u00e9s. Ignorer ces bonnes pratiques aura de graves cons\\u00e9quences pour votre strat\\u00e9gie de communication num\\u00e9rique. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"732c1cf\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"8cf91d1\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d0e08df\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"aeceb0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"ekit_all_conditions_list\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"__globals__\":{\"border_color\":\"globals\\\/colors?id=accent\",\"background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"background_background\":\"classic\",\"background_overlay_hover_transition\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"ekit_cursor_image_src\":{\"id\":13554,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-69.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"e1de8ed\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

D\\u00e9bloquez le succ\\u00e8s de l\\u2019email :<\\\/strong><\\\/p>

Vous souhaitez ma\\u00eetriser l\\u2019art de l\\u2019email marketing dans ce paysage en constante \\u00e9volution ? Contactez nos experts d\\u00e8s maintenant et d\\u00e9couvrez comment maximiser la d\\u00e9livrabilit\\u00e9 et l\\u2019engagement de vos campagnes !<\\\/strong> <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"fedb617\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"align\":\"center\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=secondary\"},\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy 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