{"id":16243,"date":"2020-07-03T09:53:40","date_gmt":"2020-07-03T07:53:40","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16243"},"modified":"2026-10-05T15:01:14","modified_gmt":"2026-10-05T13:01:14","slug":"delivrabilite-emails","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/delivrabilite-emails\/","title":{"rendered":"D\u00e9livrabilit\u00e9 des emails"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Que vous soyez PDG, directeur commercial, formateur ou fournisseur de SaaS, faire parvenir votre message dans la bo\u00eete de r\u00e9ception de vos clients est la cl\u00e9 du succ\u00e8s. L’efficacit\u00e9 de vos messages ou campagnes par email d\u00e9pend de la d\u00e9livrabilit\u00e9, c’est-\u00e0-dire la capacit\u00e9 \u00e0 acheminer les emails vers la bo\u00eete de r\u00e9ception des abonn\u00e9s. Le fait que les exp\u00e9diteurs aient moins de contr\u00f4le sur les bo\u00eetes de r\u00e9ception que les abonn\u00e9s et les fournisseurs de messagerie rend difficile l’am\u00e9lioration de la d\u00e9livrabilit\u00e9 sans tenir compte de leurs int\u00e9r\u00eats. <\/p>\n

Selon les statistiques, Gmail bloque chaque jour environ 100 millions d’emails qui ne parviennent pas dans les bo\u00eetes de r\u00e9ception des destinataires vis\u00e9s. Pour am\u00e9liorer la d\u00e9livrabilit\u00e9, vous devez adopter de nouvelles tactiques afin d’exploiter les emails et d’atteindre plus efficacement le public cible. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Email\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Que devez-vous surveiller pour am\u00e9liorer la d\u00e9livrabilit\u00e9 ?
\n<\/h2>\n

La strat\u00e9gie la plus efficace pour am\u00e9liorer la d\u00e9livrabilit\u00e9 des emails consiste \u00e0 anticiper les menaces avant qu’elles n’affectent le taux de d\u00e9livrabilit\u00e9 et l’engagement<\/strong>. Mais cela est plus facile \u00e0 dire qu’\u00e0 faire sans tactiques efficaces pour am\u00e9liorer la visibilit\u00e9. Vous devez int\u00e9grer les indicateurs de suivi les plus essentiels dans vos processus d’\u00e9valuation de l’engagement<\/strong>. <\/p>\n

Quels sont donc les indicateurs de suivi les plus importants pour la d\u00e9livrabilit\u00e9 des emails ?
\n<\/h2>\n

Taux de placement dans la bo\u00eete de r\u00e9ception<\/h3>\n

Le plus grand d\u00e9fi pour atteindre votre public est le spam<\/strong>. Pour vous assurer que vos emails ne finissent pas dans le dossier spam, vous devez envoyer un nombre constant d’emails<\/strong>. Si vous triplez soudainement le nombre d’emails, cette augmentation peut \u00eatre interpr\u00e9t\u00e9e \u00e0 tort comme une attaque de spam et inciter le fournisseur de messagerie \u00e0 envoyer vos emails dans le dossier spam. Vous devez \u00e9galement vous concentrer sur l’am\u00e9lioration de votre r\u00e9putation<\/strong>, car celle-ci joue un r\u00f4le essentiel dans le taux de livraison. <\/p>\n<\/p>\n

Pour r\u00e9ussir, vous devez analyser en profondeur les informations relatives aux fournisseurs de services d’email (ESP)<\/strong> auxquels vous souhaitez envoyer vos emails. Une bonne connaissance des ESP peut r\u00e9duire le nombre d’emails marqu\u00e9s comme spam, mais les crit\u00e8res de spam changent r\u00e9guli\u00e8rement. Vous devez donc utiliser un outil d’analyse tiers robuste tel que MailSoar <\/a>pour garder une longueur d’avance. <\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Email\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Fournisseurs r\u00e9gionaux de services d’email<\/h3>\n

Bien qu’il soit primordial de surveiller les principaux fournisseurs de services email (ESP) tels que Gmail et Hotmail, votre campagne email ou email marketing peut \u00e9galement tirer profit de la surveillance des ESP r\u00e9gionaux<\/strong>. Tout d’abord, tous vos clients n’utilisent pas uniquement les grands ESP, certains peuvent utiliser d’autres ESP r\u00e9gionaux. Vous devrez peut-\u00eatre cr\u00e9er un ou deux comptes ESP r\u00e9gionaux afin d’atteindre un plus large \u00e9ventail de clients et d’\u00e9valuer si vos emails les inciteront \u00e0 les ouvrir. Il est important de surveiller leurs algorithmes \u00e0 l’aide d’outils tiers tels que MailSoar <\/a>afin d’am\u00e9liorer la d\u00e9livrabilit\u00e9. <\/p>\n

Taux de spam et plaintes<\/h3>\n

Les taux de spam et les plaintes sont \u00e9troitement li\u00e9s, car les clients peuvent exprimer leur m\u00e9contentement en marquant votre email comme spam, ce qui augmente les taux.<\/strong> Pour maintenir un taux de spam inf\u00e9rieur \u00e0 0,1 %, vous devez vous assurer que votre contenu est toujours \u00e0 jour en r\u00e9inventant vos strat\u00e9gies de campagne. Pour commencer, vos emails doivent \u00eatre pertinents pour le client, d’une fr\u00e9quence mod\u00e9r\u00e9e, et ceux-ci doivent pouvoir se d\u00e9sabonner facilement<\/a> \u00e0 l’aide d’un bouton \u00ab Se d\u00e9sabonner \u00bb visible et fonctionnel. Il est important de noter que vous ne devez jamais privil\u00e9gier le taux de spam ou les plaintes<\/a>. Si vous recevez peu de plaintes mais que votre taux de spam d\u00e9passe 0,1 %, vous devez le g\u00e9rer et le r\u00e9duire au lieu de compter sur le faible nombre de plaintes pour rebondir. Pour une analyse d\u00e9taill\u00e9e de votre spam, nous vous recommandons d’utiliser MailSoar<\/a>. <\/p>\n

listes noires<\/h3>\n

Chaque fois que vous surchargez vos abonn\u00e9s avec le m\u00eame contenu ou que vous vous fiez constamment \u00e0 des listes de diffusion achet\u00e9es, vous augmentez les risques que votre adresse IP soit mise sur liste noire. Le Spam and Open-Relay Blocking System (SORBS) et le Spam Uniform Resource Identifier<\/a> Real-time Block List (SURBL) font partie des listes noires qui constituent la plus grande menace pour votre campagne d’emailing. Pour anticiper tout probl\u00e8me dans votre campagne, vous pouvez analyser des listes noires plus petites afin de mettre en \u00e9vidence les d\u00e9faillances cach\u00e9es et apporter les modifications n\u00e9cessaires pour les \u00e9viter. <\/p>\n

D\u00e9sabonnements<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Email\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Le nombre de personnes qui se d\u00e9sabonnent<\/strong> de votre newsletter est un indicateur important qui r\u00e9v\u00e8le le niveau d’insatisfaction de votre audience vis-\u00e0-vis de votre contenu<\/strong>. Cet indicateur vous permet de r\u00e9examiner votre contenu afin d’\u00e9liminer les \u00e9l\u00e9ments qui rebutent votre audience<\/strong>. Vous devez \u00e9galement vous assurer que toute personne souhaitant se d\u00e9sabonner puisse le faire facilement. Les demandes de d\u00e9sabonnement doivent \u00eatre trait\u00e9es dans un d\u00e9lai de 10 jours ouvrables. <\/p>\n<\/p>\n

Conseil <\/strong>: pour surveiller plus efficacement tous ces indicateurs essentiels, vous devez exploiter tous les avantages offerts par un outil tiers robuste, tel que MailSoar. De la surveillance des taux de spam \u00e0 la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es<\/strong>, MailSoar vous aidera \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9 de vos emails ainsi que l’ensemble de votre campagne d’emailing, du d\u00e9but \u00e0 la fin.<\/p>\n

Chez MailSoar<\/a>, nous sommes sp\u00e9cialis\u00e9s dans les campagnes de communication en ligne B2B et B2C sur mesure<\/strong>. Vous pouvez compter sur nos outils et solutions robustes \u00e0 chaque \u00e9tape de votre campagne d’email pour am\u00e9liorer la d\u00e9livrabilit\u00e9.<\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant
\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaire Que vous soyez PDG, directeur commercial, formateur ou fournisseur de SaaS, faire parvenir votre message dans la bo\u00eete de 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Que vous soyez PDG, directeur commercial, formateur ou fournisseur de SaaS, faire parvenir votre message dans la bo\\u00eete de r\\u00e9ception de vos clients est la cl\\u00e9 du succ\\u00e8s. L'efficacit\\u00e9 de vos messages ou campagnes par email d\\u00e9pend de la d\\u00e9livrabilit\\u00e9, c'est-\\u00e0-dire la capacit\\u00e9 \\u00e0 acheminer les emails vers la bo\\u00eete de r\\u00e9ception des abonn\\u00e9s. Le fait que les exp\\u00e9diteurs aient moins de contr\\u00f4le sur les bo\\u00eetes de r\\u00e9ception que les abonn\\u00e9s et les fournisseurs de messagerie rend difficile l'am\\u00e9lioration de la d\\u00e9livrabilit\\u00e9 sans tenir compte de leurs int\\u00e9r\\u00eats. <\\\/p>\\n

Selon les statistiques, Gmail bloque chaque jour environ 100 millions d'emails qui ne parviennent pas dans les bo\\u00eetes de r\\u00e9ception des destinataires vis\\u00e9s. Pour am\\u00e9liorer la d\\u00e9livrabilit\\u00e9, vous devez adopter de nouvelles tactiques afin d'exploiter les emails et d'atteindre plus efficacement le public cible. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"b5c2846\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"0b70c01\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"b00ce7b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":29.998,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"background_overlay_hover_transition\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"ekit_cursor_image_src\":{\"id\":12392,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-60.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"e6ce3dc\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"463679d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"4ae7c63\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Email-campaign-amico-MailSoar.png\",\"id\":15052,\"alt\":\"Email deliverability\",\"source\":\"library\"},\"image_size\":\"medium\",\"ekit_all_conditions_list\":[{\"_id\":\"c3d5bd0\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"d46080f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":70.002,\"ekit_all_conditions_list\":[{\"_id\":\"0d7c0bf\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"ea03864\",\"elType\":\"widget\",\"settings\":{\"title\":\"Que devez-vous surveiller pour am\\u00e9liorer la d\\u00e9livrabilit\\u00e9 ?\\n\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"836d16b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La strat\\u00e9gie la plus efficace pour am\\u00e9liorer la d\\u00e9livrabilit\\u00e9 des emails consiste \\u00e0 anticiper les menaces avant qu'elles n'affectent le taux de d\\u00e9livrabilit\\u00e9 et l'engagement<\\\/strong>. Mais cela est plus facile \\u00e0 dire qu'\\u00e0 faire sans tactiques efficaces pour am\\u00e9liorer la visibilit\\u00e9. Vous devez int\\u00e9grer les indicateurs de suivi les plus essentiels dans vos processus d'\\u00e9valuation de l'engagement<\\\/strong>. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_border\":\"none\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"456cd34\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6045373\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"32ae502\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"2a6892b\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"e0c933c\",\"elType\":\"widget\",\"settings\":{\"title\":\" Quels sont donc les indicateurs de suivi les plus importants pour la d\\u00e9livrabilit\\u00e9 des emails ?\\n\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6791096\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de placement dans la bo\\u00eete de r\\u00e9ception\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2133661\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"bf46abf\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"58bd746\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":74.161,\"ekit_all_conditions_list\":[{\"_id\":\"2c05c5f\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a08035b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Le plus grand d\\u00e9fi pour atteindre votre public est le spam<\\\/strong>. Pour vous assurer que vos emails ne finissent pas dans le dossier spam, vous devez envoyer un nombre constant d'emails<\\\/strong>. Si vous triplez soudainement le nombre d'emails, cette augmentation peut \\u00eatre interpr\\u00e9t\\u00e9e \\u00e0 tort comme une attaque de spam et inciter le fournisseur de messagerie \\u00e0 envoyer vos emails dans le dossier spam. Vous devez \\u00e9galement vous concentrer sur l'am\\u00e9lioration de votre r\\u00e9putation<\\\/strong>, car celle-ci joue un r\\u00f4le essentiel dans le taux de livraison. <\\\/p>\\n

<\\\/p>\\n

Pour r\\u00e9ussir, vous devez analyser en profondeur les informations relatives aux fournisseurs de services d'email (ESP)<\\\/strong> auxquels vous souhaitez envoyer vos emails. Une bonne connaissance des ESP peut r\\u00e9duire le nombre d'emails marqu\\u00e9s comme spam, mais les crit\\u00e8res de spam changent r\\u00e9guli\\u00e8rement. Vous devez donc utiliser un outil d'analyse tiers robuste tel que MailSoar <\\\/a>pour garder une longueur d'avance. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"010\",\"isLinked\":false},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_border\":\"none\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"912b90d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":25.791,\"ekit_all_conditions_list\":[{\"_id\":\"67e76da\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"d5801dc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Mailbox-amico-MailSoar.png\",\"id\":15053,\"alt\":\"Email deliverability\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"948e6e7\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"image_size\":\"medium_large\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"048877f\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6d02085\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"ee42a8e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"c7c2605\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"8f49b6f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"2a5bd20\",\"elType\":\"widget\",\"settings\":{\"title\":\"Fournisseurs r\\u00e9gionaux de services d'email\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d056dc7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Bien qu'il soit primordial de surveiller les principaux fournisseurs de services email (ESP) tels que Gmail et Hotmail, votre campagne email ou email marketing peut \\u00e9galement tirer profit de la surveillance des ESP r\\u00e9gionaux<\\\/strong>. Tout d'abord, tous vos clients n'utilisent pas uniquement les grands ESP, certains peuvent utiliser d'autres ESP r\\u00e9gionaux. Vous devrez peut-\\u00eatre cr\\u00e9er un ou deux comptes ESP r\\u00e9gionaux afin d'atteindre un plus large \\u00e9ventail de clients et d'\\u00e9valuer si vos emails les inciteront \\u00e0 les ouvrir. Il est important de surveiller leurs algorithmes \\u00e0 l'aide d'outils tiers tels que MailSoar <\\\/a>afin d'am\\u00e9liorer la d\\u00e9livrabilit\\u00e9. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ce685d2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6d02085\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"028a8b1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"217efdd\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"8f49b6f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"a9cee31\",\"elType\":\"widget\",\"settings\":{\"title\":\"Taux de spam et plaintes\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9d37e02\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les taux de spam et les plaintes sont \\u00e9troitement li\\u00e9s, car les clients peuvent exprimer leur m\\u00e9contentement en marquant votre email comme spam, ce qui augmente les taux.<\\\/strong> Pour maintenir un taux de spam inf\\u00e9rieur \\u00e0 0,1 %, vous devez vous assurer que votre contenu est toujours \\u00e0 jour en r\\u00e9inventant vos strat\\u00e9gies de campagne. Pour commencer, vos emails doivent \\u00eatre pertinents pour le client, d'une fr\\u00e9quence mod\\u00e9r\\u00e9e, et ceux-ci doivent pouvoir se d\\u00e9sabonner facilement<\\\/a> \\u00e0 l'aide d'un bouton \\u00ab Se d\\u00e9sabonner \\u00bb visible et fonctionnel. Il est important de noter que vous ne devez jamais privil\\u00e9gier le taux de spam ou les plaintes<\\\/a>. Si vous recevez peu de plaintes mais que votre taux de spam d\\u00e9passe 0,1 %, vous devez le g\\u00e9rer et le r\\u00e9duire au lieu de compter sur le faible nombre de plaintes pour rebondir. Pour une analyse d\\u00e9taill\\u00e9e de votre spam, nous vous recommandons d'utiliser MailSoar<\\\/a>. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"f0dae04\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6d02085\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"87127e7\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"11de3ec\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"8f49b6f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"7ba363d\",\"elType\":\"widget\",\"settings\":{\"title\":\"listes noires\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"06adfad\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Chaque fois que vous surchargez vos abonn\\u00e9s avec le m\\u00eame contenu ou que vous vous fiez constamment \\u00e0 des listes de diffusion achet\\u00e9es, vous augmentez les risques que votre adresse IP soit mise sur liste noire. Le Spam and Open-Relay Blocking System (SORBS) et le Spam Uniform Resource Identifier<\\\/a> Real-time Block List (SURBL) font partie des listes noires qui constituent la plus grande menace pour votre campagne d'emailing. Pour anticiper tout probl\\u00e8me dans votre campagne, vous pouvez analyser des listes noires plus petites afin de mettre en \\u00e9vidence les d\\u00e9faillances cach\\u00e9es et apporter les modifications n\\u00e9cessaires pour les \\u00e9viter. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"3cc9b15\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"6d02085\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"32df21a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"ce4ea9a\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"5f6754a\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"8f49b6f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"space\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"db547b6\",\"elType\":\"widget\",\"settings\":{\"title\":\"D\\u00e9sabonnements\",\"size\":\"large\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"209a459\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"53ed568\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"864e3fe\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":29.008,\"ekit_all_conditions_list\":[{\"_id\":\"c0b54c2\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"862625d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Emails-cuate-MailSoar.png\",\"id\":15054,\"alt\":\"Email Deliverability\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"805d37d\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0d72009\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":70.992,\"ekit_all_conditions_list\":[{\"_id\":\"875e629\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"35d4616\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Le nombre de personnes qui se d\\u00e9sabonnent<\\\/strong> de votre newsletter est un indicateur important qui r\\u00e9v\\u00e8le le niveau d'insatisfaction de votre audience vis-\\u00e0-vis de votre contenu<\\\/strong>. Cet indicateur vous permet de r\\u00e9examiner votre contenu afin d'\\u00e9liminer les \\u00e9l\\u00e9ments qui rebutent votre audience<\\\/strong>. Vous devez \\u00e9galement vous assurer que toute personne souhaitant se d\\u00e9sabonner puisse le faire facilement. Les demandes de d\\u00e9sabonnement doivent \\u00eatre trait\\u00e9es dans un d\\u00e9lai de 10 jours ouvrables. <\\\/p>\\n

<\\\/p>\\n

Conseil <\\\/strong>: pour surveiller plus efficacement tous ces indicateurs essentiels, vous devez exploiter tous les avantages offerts par un outil tiers robuste, tel que MailSoar. De la surveillance des taux de spam \\u00e0 la prise de d\\u00e9cision bas\\u00e9e sur les donn\\u00e9es<\\\/strong>, MailSoar vous aidera \\u00e0 am\\u00e9liorer la d\\u00e9livrabilit\\u00e9 de vos emails ainsi que l'ensemble de votre campagne d'emailing, du d\\u00e9but \\u00e0 la fin.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"e7d4783\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":[]},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c606044\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":[]},\"elements\":[{\"id\":\"387f411\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"ekit_all_conditions_list\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"__globals__\":{\"border_color\":\"globals\\\/colors?id=accent\",\"background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"background_background\":\"classic\",\"background_overlay_hover_transition\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"ekit_cursor_image_src\":{\"id\":13554,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-69.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"4757bb7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Chez MailSoar<\\\/a>, nous sommes sp\\u00e9cialis\\u00e9s dans les campagnes de communication en ligne B2B et B2C sur mesure<\\\/strong>. Vous pouvez compter sur nos outils et solutions robustes \\u00e0 chaque \\u00e9tape de votre campagne d'email pour am\\u00e9liorer la d\\u00e9livrabilit\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"fedb617\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"align\":\"center\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=secondary\"},\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"0876aae\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous d\\u00e8s maintenant\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[{\"_id\":\"c440c8b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"dd7ea49\\\" name=\\\"internal-url\\\" settings=\\\"%7B%22type%22%3A%22post%22%2C%22post_id%22%3A%222343%22%7D\\\"]\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ha_fixed_size_toggle\":\"yes\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_weight\":\"500\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":false}],\"isInner\":false}]"],"rank_math_robots":["a:1:{i:0;s:5:\"index\";}"],"_thumbnail_id":["15317"],"_elementor_template_widget_type":[""],"_elementor_popup_display_settings":[""],"_eael_post_view_count":["1193"],"ekit_post_views_count":["909"],"_elementor_version":["3.31.4"],"rank_math_description":["Comment am\u00e9liorer l'efficacit\u00e9 de votre campagne d'emailing ? Consultez cet article r\u00e9dig\u00e9 par nos experts et destin\u00e9 aux passionn\u00e9s d'email comme vous. 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