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\n\t\t\t\t\t<\/a><\/p>\nEnfin, maintenant que vous comprenez le concept des effets spirales ascendantes et descendantes sur la r\u00e9putation des email et que vous savez comment les \u00e9viter, n’oubliez pas de r\u00e9\u00e9valuer constamment vos actions afin de maintenir un taux d’engagement \u00e9lev\u00e9. Les besoins et les int\u00e9r\u00eats de vos clients pouvant \u00e9voluer, votre contenu et vos campagnes d’emailing doivent \u00e9voluer avec eux. <\/p>\n","protected":false},"excerpt":{"rendered":"
Sommaire Dans cet article, vous d\u00e9couvrirez l’effet spirale sur la r\u00e9putation des email afin de comprendre pourquoi un faible ou 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Dans cet article, vous d\\u00e9couvrirez l'effet spirale sur la r\\u00e9putation des email afin de comprendre pourquoi un faible ou un fort taux d'engagement peut \\u00eatre la raison pour laquelle vos email atterrissent dans les spams ou dans la bo\\u00eete de r\\u00e9ception principale, et comment r\\u00e9agir pour ramener votre trafic dans la bo\\u00eete de r\\u00e9ception principale.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"1c11e74\",\"elType\":\"section\",\"settings\":{\"overflow\":\"hidden\",\"stretch_section\":\"section-stretched\",\"ekit_all_conditions_list\":[{\"_id\":\"9e5fd99\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"e7430bd\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"2f4af6e\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a111362\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comprendre la r\\u00e9putation de l'exp\\u00e9diteur d'email\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=accent\",\"typography_typography\":\"globals\\\/typography?id=primary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f55b840\",\"elType\":\"widget\",\"settings\":{\"editor\":\"
Tout d'abord, l'un des principaux \\u00e9l\\u00e9ments pris en compte dans le calcul du taux de d\\u00e9livrabilit\\u00e9 des emails est la r\\u00e9putation de l'exp\\u00e9diteur<\\\/strong>. Il s'agit d'une note attribu\\u00e9e \\u00e0 votre entreprise par un fournisseur d'acc\\u00e8s Internet (FAI). <\\\/p>En g\\u00e9n\\u00e9ral, plus le score est \\u00e9lev\\u00e9, plus votre email marketing sera livr\\u00e9 dans la bo\\u00eete de r\\u00e9ception principale. S'il descend en dessous d'une certaine note, votre email risque d'atterrir dans les dossiers spam ou m\\u00eame d'\\u00eatre rejet\\u00e9 par le fournisseur d'acc\\u00e8s Internet. <\\\/p>
Plusieurs variables et facteurs peuvent \\u00eatre pris en compte lorsque le FAI d\\u00e9cide de placer votre email dans la bo\\u00eete de r\\u00e9ception principale ou dans le dossier spam. <\\\/p>
Un facteur important pourrait \\u00eatre l'engagement de votre destinataire<\\\/strong>. L'engagement par email pourrait \\u00eatre d\\u00e9fini par le niveau d'interaction de vos destinataires avec votre email. <\\\/p>En gros, combien de personnes ouvriront votre email une ou plusieurs fois, interagiront avec lui, cliqueront sur votre appel \\u00e0 l'action, etc.<\\\/p>
Il inclut \\u00e9galement des activit\\u00e9s qui ne sont pas (encore) tra\\u00e7ables du point de vue de l'email, telles que le temps pass\\u00e9, la carte thermique, le fait qu'ils aient d\\u00e9plac\\u00e9 le message vers un autre dossier de leur bo\\u00eete mail, qu'ils l'aient transf\\u00e9r\\u00e9, etc.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"41a5505\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=text\"},\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"5e0fa08\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"cdaa97c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"a1550c2\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"5ff54e3\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"d9ed644\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":36.152,\"ekit_all_conditions_list\":[{\"_id\":\"8ed27f3\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"d98cb14\",\"elType\":\"widget\",\"settings\":{\"title\":\"Qu'est-ce que l'engagement par email ? \",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=accent\",\"typography_typography\":\"globals\\\/typography?id=primary\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b4bc136\",\"elType\":\"widget\",\"settings\":{\"editor\":\"
Chaque interaction <\\\/strong>d'un contact avec vos emails est un indicateur d'engagement positif ou n\\u00e9gatif de l'email<\\\/strong>.<\\\/p> <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"41a5505\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"57f1127\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":63.848,\"ekit_all_conditions_list\":[{\"_id\":\"a230dfc\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"0571dc4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"
Comme nous l'avons vu pr\\u00e9c\\u00e9demment, l'engagement de vos e-mails peut \\u00eatre mesur\\u00e9 \\u00e0 l'aide de certains de ces indicateurs cl\\u00e9s de performance<\\\/strong> :<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"41a5505\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"39b939b\",\"elType\":\"widget\",\"settings\":{\"eael_feature_list\":[{\"eael_feature_list_icon_new\":{\"value\":\"far fa-envelope-open\",\"library\":\"fa-regular\"},\"eael_feature_list_title\":\"Le taux d'ouverture des 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- Segmentation d\\u00e9mographique,<\\\/li>
- Segmentation des int\\u00e9r\\u00eats,<\\\/li>
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- Ou segmentez-les en fonction de toutes sortes d'informations que vous pouvez avoir \\u00e0 leur sujet.<\\\/li><\\\/ul>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"4b9f96c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e4dfd86\",\"elType\":\"widget\",\"settings\":{\"editor\":\"
Une fois votre liste segment\\u00e9e<\\\/strong>, il sera plus facile de savoir \\u00e0 qui envoyer votre prochain email afin d'augmenter votre port\\u00e9e. Si votre message interpelle vos clients, il suscitera certainement plus d'interactions, augmentera votre taux d'engagement<\\\/strong> et vous permettra d'obtenir un meilleur retour sur investissement. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c0471c4\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"58b96d5\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"2743a6b\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"5b478e4\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":74.464,\"ekit_all_conditions_list\":[{\"_id\":\"fc7fb70\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a0303eb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"Vous pouvez en savoir plus sur la mani\\u00e8re de segmenter votre backend pour optimiser l'engagement et le filtrage des spams dans cet article que nous avons r\\u00e9dig\\u00e9 il y a quelques semaines : L'\\u00e8re de la gestion de l'engagement.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c0471c4\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"2ca97d1\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":23.441,\"ekit_all_conditions_list\":[{\"_id\":\"c572a62\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"ab36875\",\"elType\":\"widget\",\"settings\":{\"text\":\"lire l'article\",\"link\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/delivrabilite-des-emails\\\/engagement-expediteurs-emails\\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[{\"_id\":\"cd3e044\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"13717c1\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e4dc889\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"0d04cca\",\"elType\":\"widget\",\"settings\":{\"editor\":\"
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