{"id":16264,"date":"2022-03-29T12:52:01","date_gmt":"2022-03-29T10:52:01","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16264"},"modified":"2026-10-05T15:00:54","modified_gmt":"2026-10-05T13:00:54","slug":"reputation-domaine-google-postmaster","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/reputation-domaine-google-postmaster\/","title":{"rendered":"Comment surveiller sa r\u00e9putation de domaine avec Google Postmaster"},"content":{"rendered":"<h2>\n\t\t\t\tSommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>\u201cGoogle Postmaster Tools\u201d est un outil d\u00e9velopp\u00e9 et mis \u00e0 disposition par Google afin de monitorer diff\u00e9rents KPIs relatifs \u00e0 la d\u00e9livrabilit\u00e9 de vos emails sur les adresses de messagerie fournies par ce dernier.<br \/>Ce service est utile aux envoyeurs de campagnes de masse (emails transactionnels, marketing, newsletters\u2026) afin qu\u2019ils aient id\u00e9e des KPIs relatifs \u00e0 la d\u00e9livrabilit\u00e9 sur les boites email g\u00e9r\u00e9es par Google (Gmail et Google Workspace, anciennement GSuite).<br \/>Les indicateurs disponibles sur Google Postmaster sont le taux de mise en spam, la r\u00e9putation des adresses IPs, la r\u00e9putation des domaines, la boucle de r\u00e9troaction, l\u2019authentification, le chiffrement et les erreurs de distribution.   <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3.png\" alt=\"Monitor Domain reputation Google Postmaster\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3.png 591w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-3-48x48.png 48w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Pr\u00e9-requis <\/h2>\n<p>Pour que Google puisse identifier et suivre votre trafic, il vous faut respecter plusieurs conditions : <\/p>\n<h2>Comment suivre un domaine sur Google Postmaster ?<br \/>\n<\/h2>\n<ul id=\"eael-feature-list-2461754c\" data-layout-tablet=\"vertical\" data-layout-mobile=\"vertical\">\n<li>\n<p>Envoyer un grand nombre d\u2019emails quotidiennement. En effet, si vous n\u2019avez que des boites mail corporates et n\u2019envoyez donc que peu d\u2019emails, aucune donn\u00e9e ne remontera sur GPT. <\/p>\n<\/li>\n<li>\n<p>Configurer DKIM sur votre domaine pour que des donn\u00e9es puissent \u00eatre suivies sur Postmaster. En effet, DKIM est utilis\u00e9 par Google pour suivre et analyser le trafic \u00e9manant de votre domaine. <\/p>\n<\/li>\n<\/ul>\n<h2>Comment suivre la r\u00e9putation du domaine ?<br \/>\n<\/h2>\n<p>La r\u00e9putation du domaine comporte 4 niveaux :<\/p>\n<ul id=\"eael-feature-list-474797eb\" data-layout-tablet=\"vertical\" data-layout-mobile=\"vertical\">\n<li>\n\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm63.7 128.7c7.6-11.4 24.7-11.7 32.7 0 12.4 18.4 15.1 36.9 15.7 55.3-.5 18.4-3.3 36.9-15.7 55.3-7.6 11.4-24.7 11.7-32.7 0-12.4-18.4-15.1-36.9-15.7-55.3.5-18.4 3.3-36.9 15.7-55.3zm-160 0c7.6-11.4 24.7-11.7 32.7 0 12.4 18.4 15.1 36.9 15.7 55.3-.5 18.4-3.3 36.9-15.7 55.3-7.6 11.4-24.7 11.7-32.7 0-12.4-18.4-15.1-36.9-15.7-55.3.5-18.4 3.3-36.9 15.7-55.3zM248 432c-60.6 0-134.5-38.3-143.8-93.3-2-11.8 9.3-21.6 20.7-17.9C155.1 330.5 200 336 248 336s92.9-5.5 123.1-15.2c11.4-3.7 22.6 6.1 20.7 17.9-9.3 55-83.2 93.3-143.8 93.3z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/p>\n<p>Bonne<\/p>\n<p>Vos emails seront d\u00e9livr\u00e9s en bo\u00eete principale (sauf si le contenu d\u2019un email est consid\u00e9r\u00e9 comme spam, mais nous y reviendrons dans un<b> prochain article<\/b>).<\/p>\n<\/li>\n<li>\n\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 504 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M456 128c26.5 0 48-21 48-47 0-20-28.5-60.4-41.6-77.8-3.2-4.3-9.6-4.3-12.8 0C436.5 20.6 408 61 408 81c0 26 21.5 47 48 47zm0 32c-44.1 0-80-35.4-80-79 0-4.4.3-14.2 8.1-32.2C345 23.1 298.3 8 248 8 111 8 0 119 0 256s111 248 248 248 248-111 248-248c0-35.1-7.4-68.4-20.5-98.6-6.3 1.5-12.7 2.6-19.5 2.6zm-128-8c23.8 0 52.7 29.3 56 71.4.7 8.6-10.8 12-14.9 4.5l-9.5-17c-7.7-13.7-19.2-21.6-31.5-21.6s-23.8 7.9-31.5 21.6l-9.5 17c-4.1 7.4-15.6 4-14.9-4.5 3.1-42.1 32-71.4 55.8-71.4zm-160 0c23.8 0 52.7 29.3 56 71.4.7 8.6-10.8 12-14.9 4.5l-9.5-17c-7.7-13.7-19.2-21.6-31.5-21.6s-23.8 7.9-31.5 21.6l-9.5 17c-4.2 7.4-15.6 4-14.9-4.5 3.1-42.1 32-71.4 55.8-71.4zm80 280c-60.6 0-134.5-38.3-143.8-93.3-2-11.8 9.3-21.6 20.7-17.9C155.1 330.5 200 336 248 336s92.9-5.5 123.1-15.2c11.5-3.7 22.6 6.2 20.7 17.9-9.3 55-83.2 93.3-143.8 93.3z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/p>\n<p>Moyenne <\/p>\n<p>Une partie de vos emails sera d\u00e9livr\u00e9e en spams<\/p>\n<\/li>\n<li>\n\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zM144 400h-8c-17.7 0-32-14.3-32-32v-8h40v40zm0-56h-40v-8c0-17.7 14.3-32 32-32h8v40zm-8-136c0-17.7 14.3-32 32-32s32 14.3 32 32-14.3 32-32 32-32-14.3-32-32zm72 192h-48v-40h48v40zm0-56h-48v-40h48v40zm64 56h-48v-40h48v40zm0-56h-48v-40h48v40zm64 56h-48v-40h48v40zm0-56h-48v-40h48v40zm-8-104c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm64 128c0 17.7-14.3 32-32 32h-8v-40h40v8zm0-24h-40v-40h8c17.7 0 32 14.3 32 32v8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/p>\n<p>Plut\u00f4t mauvaise<\/p>\n<p>La plupart de vos emails sera d\u00e9livr\u00e9e en spams<\/p>\n<\/li>\n<li>\n\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm80 168c17.7 0 32 14.3 32 32s-14.3 32-32 32-32-14.3-32-32 14.3-32 32-32zm-160 0c17.7 0 32 14.3 32 32s-14.3 32-32 32-32-14.3-32-32 14.3-32 32-32zm170.2 218.2C315.8 367.4 282.9 352 248 352s-67.8 15.4-90.2 42.2c-13.5 16.3-38.1-4.2-24.6-20.5C161.7 339.6 203.6 320 248 320s86.3 19.6 114.7 53.8c13.6 16.2-11 36.7-24.5 20.4z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/p>\n<p>Mauvais<\/p>\n<p>Vos emails seront d\u00e9livr\u00e9s en spams, voir bloqu\u00e9s.<\/p>\n<\/li>\n<\/ul>\n<p><b>Attention<\/b> : ces indicateurs sont \u00e0 corr\u00e9ler avec d\u2019autres, comme le taux de spams, la r\u00e9putation des IPs utilis\u00e9es\u2026<\/p>\n<h3>Vous avez des probl\u00e8mes de d\u00e9livrabilit\u00e9 sur Gmail ?<\/h3>\n<h3>Contactez-nous d\u00e8s maintenant et un de nos experts vous aidera \u00e0 les r\u00e9soudre et \u00e0 optimiser vos campagnes.<\/h3>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.mailsoar.com\/fr\/contact\/\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez les experts de MailSoar<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4.png\" alt=\"Gmail logo\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4.png 591w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-4-48x48.png 48w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Que peut influencer la r\u00e9putation du domaine ?<br \/>\n<\/h2>\n<ul>\n<li>Le taux de mise en spams : S\u2019il est haut (<strong>au-dessus de 0,5%<\/strong>), alors votre r\u00e9putation pourra baisser.<\/li>\n<li>La qualit\u00e9 de votre base d\u2019envois : privil\u00e9giez les contacts \u201cdouble opt-in\u201d, v\u00e9rifiez la validit\u00e9 des emails r\u00e9guli\u00e8rement avec un outil de type ZeroBounce pour \u00e9viter les bounces et les spams traps, n\u2019envoyez des emails qu\u2019\u00e0 des contacts actifs\u2026<\/li>\n<li>La qualit\u00e9 des contenus envoy\u00e9s : envoyez des emails \u201cbrand\u00e9s\u201d \u00e0 votre marque pour que les destinataires puissent vous reconna\u00eetre, ajoutez des liens de d\u00e9sabonnement bien lisibles sur tous vos emails, personnalisez vos emails, \u00e9vitez les contenus \u201cspammy\u201d : spam words, liens de mauvaise qualit\u00e9, images trop lourdes,\u2026<\/li>\n<\/ul>\n<p>D\u2019autres param\u00e8tres peuvent bien s\u00fbr entrer en compte et ceux cit\u00e9s ci-dessus sont les plus communs.<\/p>\n<p>L\u2019algorithme de Google n\u2019\u00e9tant pas public, personne ne sait exactement quels crit\u00e8res sont les plus importants. Cet article se base donc surtout sur notre exp\u00e9rience avec de nombreux clients et sur les diff\u00e9rents articles mis en avant par Google. <\/p>\n<p>Si vous n\u2019envoyez qu\u2019\u00e0 des clients engag\u00e9s, double opt-in, que vos contenus sont l\u00e9gitimes et que votre taux de \u201cspam reports\u201d est faible, alors vous ne devriez pas avoir de probl\u00e8me \u00e0 obtenir une bonne r\u00e9putation\u202f!<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/docs.microsoft.com\/fr-fr\/xamarin\/ios\/platform\/ios13\/dark-mode\" rel=\"nofollow noopener noreferrer\"><br \/>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-768x768.png\" alt=\"Domain reputation\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2022\/03\/Sans-titre-6.png 1181w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a><\/p>\n<h4><strong>MailSoar est une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 qui peut vous aider \u00e0 am\u00e9liorer votre d\u00e9livrabilit\u00e9 et, par cons\u00e9quent, \u00e0 d\u00e9velopper votre activit\u00e9.<\/strong><\/h4>\n<p>Que vous soyez un exp\u00e9diteur exp\u00e9riment\u00e9 cherchant \u00e0 perfectionner votre infrastructure de livraison ou qu&rsquo;une grande partie du retour sur investissement de votre entreprise d\u00e9pende de la r\u00e9ussite de la livraison des e-mails, <strong>notre \u00e9quipe d&rsquo;experts est habitu\u00e9e \u00e0 g\u00e9rer la d\u00e9livrabilit\u00e9 continue des exp\u00e9diteurs \u00e0 haut volume de tous les secteurs<\/strong>.<\/p>\n<p>Contactez MailSoar pour <strong>optimiser la d\u00e9livrabilit\u00e9 de vos emails et am\u00e9liorer votre r\u00e9putation en mati\u00e8re d&rsquo;envoi postal gr\u00e2ce aux meilleures solutions.<\/strong><\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommaire \u201cGoogle Postmaster Tools\u201d est un outil d\u00e9velopp\u00e9 et mis \u00e0 disposition par Google afin de monitorer diff\u00e9rents KPIs relatifs [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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