{"id":16278,"date":"2021-03-22T11:01:49","date_gmt":"2021-03-22T09:01:49","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16278"},"modified":"2026-10-05T15:01:08","modified_gmt":"2026-10-05T13:01:08","slug":"engagement-expediteurs-emails","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/engagement-expediteurs-emails\/","title":{"rendered":"L&rsquo;\u00e8re de la gestion de l&rsquo;engagement pour les exp\u00e9diteurs d&rsquo;e-mails"},"content":{"rendered":"<h2>\n\t\t\t\tSommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>L&rsquo;un des principaux facteurs pouvant faire passer un exp\u00e9diteur r\u00e9gulier d&rsquo;e-mails dans les spams est le manque d&rsquo;engagement. Pour simplifier, il s&rsquo;agit du nombre d&rsquo;e-mails que vous envoyez par rapport au nombre d&rsquo;e-mails ouverts (ainsi que d&rsquo;autres indicateurs tels que les clics, les ouvertures r\u00e9p\u00e9t\u00e9es, le placement dans les spams\/promotions, etc.). Cela aide le filtre anti-spam \u00e0 mesurer le niveau d&rsquo;int\u00e9r\u00eat de votre liste de contacts pour vos communications.  <\/p>\n<p>Et c&rsquo;est un indicateur cl\u00e9 pour la r\u00e9ception des e-mails. C&rsquo;est pourquoi vous devez vous soucier de la gestion de l&rsquo;engagement de votre infrastructure d&#8217;email. <\/p>\n<p>Le niveau d&rsquo;engagement requis pour atteindre la bo\u00eete de r\u00e9ception d\u00e9pend en r\u00e9alit\u00e9 de l&rsquo;exp\u00e9diteur lui-m\u00eame, du type d&rsquo;e-mails, de l&rsquo;origine de la liste, etc. Nous fixons g\u00e9n\u00e9ralement un taux d&rsquo;ouverture unique de 20 % comme seuil tr\u00e8s large \u00e0 ne pas d\u00e9passer. Nous veillons g\u00e9n\u00e9ralement \u00e0 ce que le taux d&rsquo;ouverture de nos clients pendant une p\u00e9riode de rodage ou lors d&rsquo;une remont\u00e9e de r\u00e9putation ne descende jamais en dessous de ce seuil.*  <\/p>\n<p>*Certaines exceptions peuvent s&rsquo;appliquer aux e-mails transactionnels. Certaines notifications par e-mail, telles que les propositions d&rsquo;exp\u00e9dition, les mises \u00e0 jour statistiques ou les rapports d&rsquo;activit\u00e9, peuvent parfois avoir de faibles taux d&rsquo;ouverture et tout de m\u00eame arriver dans la bo\u00eete de r\u00e9ception principale, en raison de leur contenu et de l&rsquo;historique d&rsquo;envoi que vous aurez atteint. <\/p>\n<p>Voici quelques conseils pour vous aider \u00e0 obtenir un meilleur engagement : <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-687x1030.png\" alt=\"Case 1\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-687x1030.png 687w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-200x300.png 200w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-768x1152.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-16x24.png 16w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-24x36.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2-32x48.png 32w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/1-2.png 800w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Une infrastructure envoyant r\u00e9guli\u00e8rement des promotions marketing \u00e0 une liste d&rsquo;abonn\u00e9s :<\/h2>\n<p>Segmentez votre liste de contacts en fonction de la derni\u00e8re date d&rsquo;ouverture de vos abonn\u00e9s.<\/p>\n<p><strong>Nous utilisons g\u00e9n\u00e9ralement :<\/strong><\/p>\n<ul>\n<li><strong>ouverture &lt; 30 jours<\/strong> : le niveau le plus \u00e9lev\u00e9, devrait g\u00e9n\u00e9ralement obtenir plus de 30 %, m\u00eame sur les email marketing.<\/li>\n<li><strong>ouverture entre 60\/90 jours<\/strong> : une fois que vous avez atteint une r\u00e9putation optimale, nous vous recommandons d&rsquo;utiliser ce segment afin de maintenir un engagement optimal tout en conservant une large port\u00e9e pour vos campagnes.<\/li>\n<li><strong>ouverture &gt; 180 jours<\/strong> : il s&rsquo;agit g\u00e9n\u00e9ralement de la limite \u00e0 partir de laquelle l&rsquo;envoi n&rsquo;est plus \u00ab s\u00fbr \u00bb. Nous vous sugg\u00e9rons d&rsquo;interrompre les communications par email et\/ou de les espacer de quelques mois afin de vous assurer qu&rsquo;elles ne repr\u00e9sentent pas une part importante de vos listes. <\/li>\n<\/ul>\n<p>Techniquement, vous pouvez envoyer un e-mail \u00e0 tous ces contacts, mais vous devez adapter la fr\u00e9quence de la campagne \u00e0 chacun de vos niveaux.<\/p>\n<p><strong>Plan d&rsquo;envoi sugg\u00e9r\u00e9 pour les personnes confront\u00e9es \u00e0 des probl\u00e8mes de spam :<\/strong><\/p>\n<ul>\n<li><strong>ouverture &lt; 30 jours<\/strong> : emails quotidiens<\/li>\n<li><strong>Ouvertures entre 60\/90 jours<\/strong> : email hebdomadaire. Si possible, utilisez une fonctionnalit\u00e9 d&rsquo;\u00ab optimisation de l&rsquo;heure d&rsquo;envoi \u00bb ou de \u00ab limitation \u00bb pour envoyer vos communications sur plusieurs jours. Cela r\u00e9duit \u00e0 nouveau le pourcentage d&rsquo;engagement faible au quotidien et vous aide \u00e0 r\u00e9tablir une r\u00e9putation positive.  <\/li>\n<li><strong>Ouvertures &gt; 180 jours<\/strong> : vous pouvez essayer de contacter ces personnes r\u00e9guli\u00e8rement, tous les mois ou pour des tentatives de r\u00e9engagement sp\u00e9cifiques.<\/li>\n<li><strong>\u00c0 ce sujet<\/strong> : nous vous recommandons soit de supprimer ces contacts et de les laisser tranquilles, soit d&rsquo;essayer de reprendre contact avec eux une fois par an. Mais en r\u00e9alit\u00e9, le taux d&rsquo;ouverture de ce segment sera mauvais, vous ne voudrez donc probablement pas les garder dans votre infrastructure.  <\/li>\n<\/ul>\n<h2>Envoi d&rsquo;e-mails relatifs aux abandons de panier, notifications d&rsquo;achat et mises \u00e0 jour marketing<\/h2>\n<p>En tant que site de commerce \u00e9lectronique, <strong>vous n&rsquo;avez pas la libert\u00e9 de choisir enti\u00e8rement qui re\u00e7oit vos e-mails<\/strong>, car une partie de votre trafic sera g\u00e9n\u00e9r\u00e9e par le comportement de vos abonn\u00e9s sur votre site web.<\/p>\n<p>Pour am\u00e9liorer la r\u00e9putation de votre domaine lorsque vous envoyez des e-mails pour un site de commerce \u00e9lectronique, nous vous sugg\u00e9rons :<\/p>\n<ol>\n<li><strong>En r\u00e9duisant le nombre de suivis dans vos flux d&rsquo;automatisation<\/strong>, le premier e-mail envoy\u00e9 en cas d&rsquo;abandon de panier aura g\u00e9n\u00e9ralement un bon taux d&rsquo;ouverture, mais les suivants peuvent faire baisser votre taux d&rsquo;ouverture moyen.<\/li>\n<li><strong>Ciblez avec des promotions sp\u00e9cifiques et proposez vos derni\u00e8res ouvertures<\/strong>. Vous souhaitez segmenter vos ouvertures sur 30 jours et leur envoyer. Si votre taux d&rsquo;ouverture unique est sup\u00e9rieur \u00e0 30 %, vous devriez \u00e9largir votre segment \u00e0 davantage de contacts, en utilisant les ouvertures sur 60 ou 90 jours. <\/li>\n<li><strong>D\u00e9sactivez temporairement les campagnes de reciblage destin\u00e9es aux personnes qui n&rsquo;ont pas ouvert vos e-mails ou aux visiteurs inactifs de votre site web.<\/strong><\/li>\n<\/ol>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-687x1030.png\" alt=\"Case 2\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-687x1030.png 687w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-200x300.png 200w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-768x1152.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-16x24.png 16w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-24x36.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1-32x48.png 32w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/2-1.png 800w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-687x1030.png\" alt=\"Case 3\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-687x1030.png 687w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-200x300.png 200w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-768x1152.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-16x24.png 16w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-24x36.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders-32x48.png 32w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/03\/The-era-of-engagement-management-for-email-senders.png 800w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Infrastructure transactionnelle envoyant des notifications et des e-mails d\u00e9clench\u00e9s par des applications<\/h2>\n<p>Pour les e-mails transactionnels, il est tr\u00e8s difficile de canaliser le trafic vers les personnes qui ouvrent les e-mails uniquement, car vous ne contr\u00f4lez pas le d\u00e9clenchement.<\/p>\n<p>Nous sugg\u00e9rons :<\/p>\n<ol>\n<li><strong>D\u00e9sactiver \u00e9ventuellement certains mod\u00e8les d&rsquo;e-mails<\/strong> de votre biblioth\u00e8que ayant un faible taux d&rsquo;ouverture et un volume \u00e9lev\u00e9 (par exemple, les notifications d&rsquo;exp\u00e9dition). <\/li>\n<li><strong>Configurez une t\u00e2che CRON ou un processus qui supprimera les personnes qui n&rsquo;ouvrent pas ces notifications<\/strong>. Proposez-leur de se r\u00e9abonner facilement ou v\u00e9rifiez r\u00e9guli\u00e8rement qu&rsquo;elles ne se sont pas d\u00e9sabonn\u00e9es par accident (par exemple, si leur navigateur web ne permet pas l&rsquo;affichage des images, le pixel de suivi peut ne pas signaler les ouvertures et ainsi d\u00e9sabonner un contact actif). <\/li>\n<li><strong>Donner \u00e0 votre abonn\u00e9 la possibilit\u00e9 de se d\u00e9sabonner uniquement d&rsquo;une partie de vos communications via le centre de pr\u00e9f\u00e9rences<\/strong>. Cela peut \u00eatre fait lorsqu&rsquo;un contact se d\u00e9sabonne ou lors de l&rsquo;inscription, lorsque le nouveau contact commence \u00e0 utiliser votre application.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Sommaire L&rsquo;un des principaux facteurs pouvant faire passer un exp\u00e9diteur r\u00e9gulier d&rsquo;e-mails dans les spams est le manque d&rsquo;engagement. Pour [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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{\\r\\ntop: -75px;\\r\\nposition: relative;\\r\\n}\",\"marker_view\":\"bullets\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"table-of-contents\"}],\"isInner\":true},{\"id\":\"0ce9ff0\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"flex_direction\":\"row\",\"flex_justify_content\":\"flex-start\",\"flex_gap\":{\"column\":\"5\",\"row\":\"5\",\"isLinked\":true,\"unit\":\"px\",\"size\":5},\"ekit_section_parallax_multi_items\":[],\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit 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r\\u00e9gulier d'e-mails dans les spams est le manque d'engagement. Pour simplifier, il s'agit du nombre d'e-mails que vous envoyez par rapport au nombre d'e-mails ouverts (ainsi que d'autres indicateurs tels que les clics, les ouvertures r\\u00e9p\\u00e9t\\u00e9es, le placement dans les spams\\\/promotions, etc.). Cela aide le filtre anti-spam \\u00e0 mesurer le niveau d'int\\u00e9r\\u00eat de votre liste de contacts pour vos communications.  <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"c86eaa4\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"1dadd7e\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9802ecf\",\"elType\":\"section\",\"settings\":{\"overflow\":\"hidden\",\"stretch_section\":\"section-stretched\",\"ekit_all_conditions_list\":[{\"_id\":\"426bbbb\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"b90c9ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"879a9cf\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"7e6ec33\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Et c'est un indicateur cl\\u00e9 pour la r\\u00e9ception des e-mails. C'est pourquoi vous devez vous soucier de la gestion de l'engagement de votre infrastructure d'email. <\\\/p><p>Le niveau d'engagement requis pour atteindre la bo\\u00eete de r\\u00e9ception d\\u00e9pend en r\\u00e9alit\\u00e9 de l'exp\\u00e9diteur lui-m\\u00eame, du type d'e-mails, de l'origine de la liste, etc. Nous fixons g\\u00e9n\\u00e9ralement un taux d'ouverture unique de 20 % comme seuil tr\\u00e8s large \\u00e0 ne pas d\\u00e9passer. Nous veillons g\\u00e9n\\u00e9ralement \\u00e0 ce que le taux d'ouverture de nos clients pendant une p\\u00e9riode de rodage ou lors d'une remont\\u00e9e de r\\u00e9putation ne descende jamais en dessous de ce seuil.*  <\\\/p><p>*Certaines exceptions peuvent s'appliquer aux e-mails transactionnels. Certaines notifications par e-mail, telles que les propositions d'exp\\u00e9dition, les mises \\u00e0 jour statistiques ou les rapports d'activit\\u00e9, peuvent parfois avoir de faibles taux d'ouverture et tout de m\\u00eame arriver dans la bo\\u00eete de r\\u00e9ception principale, en raison de leur contenu et de l'historique d'envoi que vous aurez atteint. <\\\/p><p>Voici quelques conseils pour vous aider \\u00e0 obtenir un meilleur engagement : <\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"216090f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"59e4b40\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"985e28c\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ebba7f9\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"63e6512\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"811f741\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":38.925,\"ekit_all_conditions_list\":[{\"_id\":\"d4f3946\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"1e5d503\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/1-2.png\",\"id\":14795},\"ekit_all_conditions_list\":[{\"_id\":\"645240e\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"caption\":\"an infrastructure sending regular marketing promotion to an opt-in list\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"bc6089d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":61.075,\"ekit_all_conditions_list\":[{\"_id\":\"9c578de\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"8b3d1c5\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une infrastructure envoyant r\\u00e9guli\\u00e8rement des promotions marketing \\u00e0 une liste d'abonn\\u00e9s :\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"a1ce369\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"ecd653c\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0498424\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Segmentez votre liste de contacts en fonction de la derni\\u00e8re date d'ouverture de vos abonn\\u00e9s.<\\\/p><p><strong>Nous utilisons g\\u00e9n\\u00e9ralement :<\\\/strong><\\\/p><ul><li><strong>ouverture &lt; 30 jours<\\\/strong> : le niveau le plus \\u00e9lev\\u00e9, devrait g\\u00e9n\\u00e9ralement obtenir plus de 30 %, m\\u00eame sur les email marketing.<\\\/li><li><strong>ouverture entre 60\\\/90 jours<\\\/strong> : une fois que vous avez atteint une r\\u00e9putation optimale, nous vous recommandons d'utiliser ce segment afin de maintenir un engagement optimal tout en conservant une large port\\u00e9e pour vos campagnes.<\\\/li><li><strong>ouverture &gt; 180 jours<\\\/strong> : il s'agit g\\u00e9n\\u00e9ralement de la limite \\u00e0 partir de laquelle l'envoi n'est plus \\u00ab s\\u00fbr \\u00bb. Nous vous sugg\\u00e9rons d'interrompre les communications par email et\\\/ou de les espacer de quelques mois afin de vous assurer qu'elles ne repr\\u00e9sentent pas une part importante de vos listes. <\\\/li><\\\/ul><p> <\\\/p><p>Techniquement, vous pouvez envoyer un e-mail \\u00e0 tous ces contacts, mais vous devez adapter la fr\\u00e9quence de la campagne \\u00e0 chacun de vos niveaux.<\\\/p><p><strong>Plan d'envoi sugg\\u00e9r\\u00e9 pour les personnes confront\\u00e9es \\u00e0 des probl\\u00e8mes de spam :<\\\/strong><\\\/p><ul><li><strong>ouverture &lt; 30 jours<\\\/strong> : emails quotidiens<\\\/li><li><strong>Ouvertures entre 60\\\/90 jours<\\\/strong> : email hebdomadaire. Si possible, utilisez une fonctionnalit\\u00e9 d'\\u00ab optimisation de l'heure d'envoi \\u00bb ou de \\u00ab limitation \\u00bb pour envoyer vos communications sur plusieurs jours. Cela r\\u00e9duit \\u00e0 nouveau le pourcentage d'engagement faible au quotidien et vous aide \\u00e0 r\\u00e9tablir une r\\u00e9putation positive.  <\\\/li><li><strong>Ouvertures &gt; 180 jours<\\\/strong> : vous pouvez essayer de contacter ces personnes r\\u00e9guli\\u00e8rement, tous les mois ou pour des tentatives de r\\u00e9engagement sp\\u00e9cifiques.<\\\/li><li><strong>\\u00c0 ce sujet<\\\/strong> : nous vous recommandons soit de supprimer ces contacts et de les laisser tranquilles, soit d'essayer de reprendre contact avec eux une fois par an. Mais en r\\u00e9alit\\u00e9, le taux d'ouverture de ce segment sera mauvais, vous ne voudrez donc probablement pas les garder dans votre infrastructure.  <\\\/li><\\\/ul>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"216090f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy 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10%);\"},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"561f310\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"d99fb54\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"1c22892\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":67.933,\"ekit_all_conditions_list\":[{\"_id\":\"3ee737f\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"e96add8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Envoi d'e-mails relatifs aux abandons de panier, notifications d'achat et mises \\u00e0 jour marketing\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"431ba24\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"987d3f1\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dcfe61c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>En tant que site de commerce \\u00e9lectronique, <strong>vous n'avez pas la libert\\u00e9 de choisir enti\\u00e8rement qui re\\u00e7oit vos e-mails<\\\/strong>, car une partie de votre trafic sera g\\u00e9n\\u00e9r\\u00e9e par le comportement de vos abonn\\u00e9s sur votre site web.<\\\/p><p>Pour am\\u00e9liorer la r\\u00e9putation de votre domaine lorsque vous envoyez des e-mails pour un site de commerce \\u00e9lectronique, nous vous sugg\\u00e9rons :<\\\/p><ol><li><strong>En r\\u00e9duisant le nombre de suivis dans vos flux d'automatisation<\\\/strong>, le premier e-mail envoy\\u00e9 en cas d'abandon de panier aura g\\u00e9n\\u00e9ralement un bon taux d'ouverture, mais les suivants peuvent faire baisser votre taux d'ouverture moyen.<\\\/li><li><strong>Ciblez avec des promotions sp\\u00e9cifiques et proposez vos derni\\u00e8res ouvertures<\\\/strong>. Vous souhaitez segmenter vos ouvertures sur 30 jours et leur envoyer. Si votre taux d'ouverture unique est sup\\u00e9rieur \\u00e0 30 %, vous devriez \\u00e9largir votre segment \\u00e0 davantage de contacts, en utilisant les ouvertures sur 60 ou 90 jours. <\\\/li><li><strong>D\\u00e9sactivez temporairement les campagnes de reciblage destin\\u00e9es aux personnes qui n'ont pas ouvert vos e-mails ou aux visiteurs inactifs de votre site web.<\\\/strong><\\\/li><\\\/ol>\",\"ekit_all_conditions_list\":[{\"_id\":\"0d3a762\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy 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Pignault","author_link":"https:\/\/www.mailsoar.com\/fr\/author\/pierrepignault\/"},"uagb_comment_info":0,"uagb_excerpt":"Sommaire L&rsquo;un des principaux facteurs pouvant faire passer un exp\u00e9diteur r\u00e9gulier d&rsquo;e-mails dans les spams est le manque d&rsquo;engagement. Pour [&hellip;]","_links":{"self":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts\/16278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/comments?post=16278"}],"version-history":[{"count":0,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts\/16278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media\/15335"}],"wp:attachment":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media?parent=16278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/categories?post=16278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/tags?post=16278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}