{"id":16284,"date":"2024-02-01T12:33:57","date_gmt":"2024-02-01T10:33:57","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16284"},"modified":"2026-10-05T15:00:47","modified_gmt":"2026-10-05T13:00:47","slug":"email-warm-up","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/email-warm-up\/","title":{"rendered":"Qu\u2019est-ce que le warm-up des emails ? Guide pratique"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Dans le domaine du marketing par e-mail, une bonne r\u00e9putation d\u2019exp\u00e9diteur est importante. Cela permet d\u2019assurer que vos messages atteignent les bonnes personnes et leurs bo\u00eetes de r\u00e9ception. La r\u00e9putation permet aussi d\u2019am\u00e9liorer les taux de d\u00e9livrabilit\u00e9 et d\u2019atteindre le public vis\u00e9. <\/p>\n

Dans cet article, nous allons voir les \u00e9tapes pour un r\u00e9chauffement d\u2019email ou warm up d\u2019emails r\u00e9ussi.<\/p>\n

\n\t\t\t\t\t\t\tPr\u00e9-requis :
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tLa mise en place des protocoles essentiels d’authentification des emails tels que SPF<\/b>, DKIM<\/b>, et DMARC<\/b>.\t\t\t\t\t<\/p>\n

Qu’est-ce que le warm up des emails ?<\/h2>\n

Imaginez ceci : vous emm\u00e9nagez dans un nouveau quartier (votre domaine de messagerie) et vous voulez vous faire des amis (\u00e9tablir une bonne relation avec les fournisseurs d\u2019acc\u00e8s \u00e0 internet : FAI). Le processus d\u2019\u00e9chauffement d\u2019email est comme un signe amical aux voisins. Vous augmentez progressivement le nombre de signes (emails) jusqu\u2019\u00e0 ce qu\u2019ils sachent qui vous \u00eates et ne vous prennent plus pour un \u00e9tranger (spam). Le warm up d\u2019emails consiste \u00e0 envoyer le bon nombre d\u2019emails pendant les 12 premi\u00e8res semaines. Cela permet de construire la r\u00e9putation de votre nom de domaine<\/strong> sur le long terme. <\/p>\n

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Comprendre le paysage : \u00c9chauffement de domaine, IP et email<\/h2>\n

Que ce soit votre domaine, de votre IP ou de votre adresse email, consid\u00e9rez le warm-up<\/b> comme votre introduction \u00e0 la communaut\u00e9 (les fournisseurs de messageries). Il s\u2019agit de montrer que vous \u00eates un bon voisin, et non quelqu\u2019un qui organise des f\u00eates bruyantes (envoie du spam). Chaque introduction (email envoy\u00e9) est un pas dans votre int\u00e9gration dans la communaut\u00e9. <\/p>\n

Comment \u00e9chauffer votre email ?<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colorful
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\n\t\t\t\t\t\t\t1. Segmentation et priorisation
\n\t\t\t\t\t<\/h3>\n

Imaginez votre liste d\u2019emails comme un jardin communautaire. Vous voulez cultiver chaque plante (abonn\u00e9) selon ses besoins. Commencez par les plantes qui s\u2019\u00e9panouissent d\u00e9j\u00e0 (abonn\u00e9s engag\u00e9s) pour montrer au reste du jardin (FAI) que vous \u00eates un bon jardinier (exp\u00e9diteur). En maintenant votre jardin en bon \u00e9tat (avec plus de 35 % d\u2019ouverture), vous prouvez votre engagement pour son d\u00e9veloppement. <\/p>\n

La segmentation <\/strong>et la priorisation pendant le processus d\u2019\u00e9chauffement sont similaires \u00e0 une strat\u00e9gie de marketing. En vous concentrant d\u2019abord sur les abonn\u00e9s les plus engag\u00e9s, vous \u00e9tablissez un pr\u00e9c\u00e9dent positif avec les FAI. Cela d\u00e9montre des taux d\u2019engagement \u00e9lev\u00e9s, essentiel pour maintenir une bonne r\u00e9putation d\u2019exp\u00e9diteur. Commencez par les personnes qui ont ouvert vos emails r\u00e9cemment (30 jours, puis 60 jours, puis 90 jours, etc).<\/strong> Si vous ne disposez pas de ces donn\u00e9es, commencez avec les inscriptions les plus r\u00e9centes. Un indicateur cl\u00e9 \u00e0 surveiller est le taux d\u2019ouverture unique<\/strong>. Vous devez maintenir un taux d\u2019ouverture unique d\u2019au moins 35 % tout au long de votre p\u00e9riode de warm-up. Un manque d\u2019engagement peut avoir un impact n\u00e9gatif sur la d\u00e9livrabilit\u00e9 de vos campagnes. <\/p>\n

\n\t\t\t\t\t\t\t2. Commencer lentement et progressivement
\n\t\t\t\t\t<\/h3>\n

Tout comme pour apprendre \u00e0 marcher, commencez par de petits pas r\u00e9guliers. Envoyez quelques emails par jour et augmentez progressivement la cadence <\/a>et le nombre \u00e0 mesure que vous gagnez en confiance. Le but est de montrer aux fournisseurs que vous \u00eates l\u00e0 pour vous promener calmement dans le quartier. Vous n\u2019\u00eates pas l\u00e0 pour causer des probl\u00e8mes.Cette approche permet d\u2019\u00e9viter que les FAI ne marquent vos emails comme \u00e9tant des spams. Les pics de volume soudains ne permettent pas une introduction en douceur de votre nouveau domaine ou IP d\u2019email sur le r\u00e9seau. Nos experts chez MailSoar <\/strong>conseillent de commencer avec 500 emails par jour<\/strong>, en augmentant de 10 \u00e0 20 % pour chaque envoi.<\/strong> <\/p>\n

\n\t\t\t\t\t\t\t3. \u00c9tablir un mod\u00e8le d’envoi coh\u00e9rent
\n\t\t\t\t\t<\/h3>\n

Envoyer des e-mails de mani\u00e8re r\u00e9guli\u00e8re, c’est comme prendre un caf\u00e9 avec des amis r\u00e9guli\u00e8rement. Cela montre que vous \u00eates fiable et que vous n’\u00eates pas seulement un visiteur occasionnel. Ce rythme r\u00e9gulier<\/strong> aide les FAI \u00e0 vous reconna\u00eetre comme une pr\u00e9sence famili\u00e8re et bienvenue dans la bo\u00eete de r\u00e9ception.
En divisant strat\u00e9giquement vos groupes d’engagement en segments <\/strong>plus petits <\/strong>et en r\u00e9partissant vos envois sur plusieurs jours, vous pouvez \u00e9viter les pics de volume<\/strong> et signaler aux FAI que vos pratiques d’envoi sont \u00e0 la fois d\u00e9lib\u00e9r\u00e9es et r\u00e9fl\u00e9chies. <\/p>\n

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Par exemple, si votre liste de diffusion s’est agrandie et que vous comptez 10 000 destinataires r\u00e9cents avec lesquels vous communiquez g\u00e9n\u00e9ralement deux fois par semaine, il est judicieux de diviser ce grand groupe en plusieurs groupes plus petits et plus intimes. R\u00e9partissez-les en 3 ou 4 groupes et envoyez vos e-mails sur plusieurs jours plut\u00f4t que de les envoyer tous en une seule fois.<\/strong>
Cette approche renforce non seulement la r\u00e9putation positive de l’exp\u00e9diteur<\/strong>, mais respecte \u00e9galement la capacit\u00e9 et les pr\u00e9f\u00e9rences de vos destinataires, garantissant ainsi que vos communications sont les bienvenues dans leurs bo\u00eetes de r\u00e9ception.
Des habitudes d’envoi irr\u00e9guli\u00e8res peuvent d\u00e9clencher les filtres anti-spam<\/strong>, tandis qu’une certaine r\u00e9gularit\u00e9 est gage de fiabilit\u00e9 et am\u00e9liore vos chances d’obtenir une bonne r\u00e9putation d’exp\u00e9diteur.<\/p>\n

\n\t\t\t\t\t\t\t4. Contr\u00f4ler et adapter
\n\t\t\t\t\t<\/h3>\n

Utilisez des outils de pr\u00e9chauffage des e-mails<\/b> comme votre surveillance de quartier. Surveillez les taux de livraison, les taux d’ouverture et les commentaires. Tout comme des voisins qui discutent par-dessus la cl\u00f4ture, ces outils vous fournissent les informations n\u00e9cessaires pour ajuster votre approche et garder votre quartier d’e-mails heureux et engag\u00e9. <\/p>\n

Le suivi de vos performances \u00e0 l’aide d’outils tels que Google Postmaster<\/a> et Microsoft SNDS <\/a>vous fournit des informations pr\u00e9cieuses sur votre d\u00e9livrabilit\u00e9 et votre r\u00e9putation d’exp\u00e9diteur.<\/b> En v\u00e9rifiant votre placement \u00e0 l’aide d’outils tels que GlockApps<\/a>, vous pouvez \u00e9galement consulter vos e-mails et obtenir des informations d\u00e9taill\u00e9es sur leur emplacement dans les bo\u00eetes de r\u00e9ception des destinataires. L’analyse r\u00e9guli\u00e8re de ces indicateurs vous permet d’ajuster votre strat\u00e9gie de mise en route en fonction des donn\u00e9es, garantissant ainsi des performances optimales. <\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLes meilleurs indicateurs cl\u00e9s de performance pour une bonne d\u00e9livrabilit\u00e9
\n\t\t\t\t\t<\/a>
\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t5. Optimisation de l’engagement
\n\t\t\t\t\t<\/h3>\n

Consid\u00e9rez d\u00e9sormais vos e-mails comme des lettres personnelles. R\u00e9diger un contenu attrayant et pertinent revient \u00e0 \u00e9crire une lettre sinc\u00e8re \u00e0 un ami. Cela montre que vous vous souciez de lui et que vous comprenez ses besoins, ce qui fait de vos messages quelque chose qu’il attend avec impatience, et non un simple courrier ind\u00e9sirable parmi tant d’autres. <\/p>\n

Des taux d’engagement \u00e9lev\u00e9s<\/b> t\u00e9moignent de la qualit\u00e9 du contenu de vos e-mails et de leur pertinence pour votre audience. Un contenu engageant captive non seulement vos abonn\u00e9s, mais a \u00e9galement un impact positif sur votre r\u00e9putation d’exp\u00e9diteur<\/b>, car les FAI privil\u00e9gient les communications qui favorisent l’interaction avec les utilisateurs.
Mettez en place des tests A\/B dans vos e-mails personnalis\u00e9s<\/strong> afin de tester et d’affiner votre strat\u00e9gie de contenu pendant la p\u00e9riode de rodage. Mettez-vous \u00e0 la place de votre audience : quel type de contenu aimerait-elle recevoir ? <\/p>\n

\n\t\t\t\t\t\t\t6. Augmentation progressive des envois
\n\t\t\t\t\t<\/h3>\n

Tout comme lorsque vous vous faites des amis dans une nouvelle ville, \u00e9largissez petit \u00e0 petit votre cercle de contacts par e-mail<\/b>. Pr\u00e9sentez-vous progressivement aux nouveaux abonn\u00e9s, en veillant \u00e0 ce que chaque nouvelle amiti\u00e9 repose sur des bases solides, afin que votre communaut\u00e9 reste soud\u00e9e et engag\u00e9e. <\/p>\n

Augmenter progressivement la taille de votre liste d’adresses e-mail pendant la phase de pr\u00e9paration<\/b> vous permet de garder le contr\u00f4le sur vos indicateurs d’engagement. Cette approche strat\u00e9gique garantit que votre r\u00e9putation d’exp\u00e9diteur reste intacte pendant que vous \u00e9largissez votre audience et int\u00e9grez de nouveaux abonn\u00e9s \u00e0 vos campagnes.
Cela signifie g\u00e9n\u00e9ralement passer \u00e0 des niveaux d’abonn\u00e9s qui ouvrent moins r\u00e9cemment vos e-mails (si vous commencez avec ceux qui les ouvrent depuis 30 jours, vous pouvez passer \u00e0 60, 90, 120, etc.). <\/p>\n

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\n\t\t\t\t\t\t\t7. D\u00e9terminez votre seuil limite
\n\t\t\t\t\t<\/h3>\n

Sachez reconna\u00eetre quand votre communaut\u00e9 de messagerie \u00e9lectronique a atteint la taille id\u00e9ale. Si vous constatez une baisse de l’engagement<\/b>, il est peut-\u00eatre temps de prendre du recul, de vous concentrer sur le renouveau des relations actuelles ou de dire au revoir \u00e0 ceux qui ne sont plus int\u00e9ress\u00e9s. Il s’agit de maintenir votre communaut\u00e9 dynamique, engag\u00e9e et v\u00e9ritablement connect\u00e9e. <\/p>\n

Il est essentiel de savoir quand ajuster votre volume d’envoi ou votre strat\u00e9gie<\/b> pour conserver une bonne r\u00e9putation d’exp\u00e9diteur. \u00c9valuer r\u00e9guli\u00e8rement les niveaux d’engagement et \u00eatre pr\u00eat \u00e0 segmenter les utilisateurs inactifs ou \u00e0 mettre en \u0153uvre des campagnes de r\u00e9engagement permet de pr\u00e9server l’int\u00e9grit\u00e9 de votre liste de diffusion et garantit une d\u00e9livrabilit\u00e9 durable. <\/p>\n

Il est essentiel de rester \u00e0 l’\u00e9coute de la dynamique de votre communaut\u00e9 et de savoir quand affiner votre approche afin de conserver une solide r\u00e9putation d’exp\u00e9diteur.<\/b>
En \u00e9valuant r\u00e9guli\u00e8rement la mani\u00e8re dont votre audience interagit avec vos messages, vous pouvez prendre des d\u00e9cisions \u00e9clair\u00e9es, qu’il s’agisse de supprimer les abonn\u00e9s inactifs de votre liste ou de lancer des initiatives visant \u00e0 les r\u00e9engager. Ces ajustements strat\u00e9giques<\/b> sont essentiels pour maintenir la sant\u00e9 de votre liste de diffusion, ce qui garantit \u00e0 son tour une d\u00e9livrabilit\u00e9 constante et le succ\u00e8s continu de vos campagnes.
\u00c0 mesure que vous \u00e9largissez votre port\u00e9e et accueillez de nouveaux segments, attendez-vous \u00e0 une fluctuation naturelle des taux d’ouverture, c’est-\u00e0-dire une baisse suivie d’une stabilisation autour de vos indicateurs cibles (g\u00e9n\u00e9ralement sup\u00e9rieurs \u00e0 35 % pour les ouvertures uniques).<\/b>
Toutefois, si les taux d’ouverture stagnent ou commencent \u00e0 baisser sans reprise, vous avez probablement atteint votre seuil. Ce moment est crucial pour r\u00e9\u00e9valuer et \u00e9ventuellement r\u00e9duire vos efforts, en vous concentrant sur l’am\u00e9lioration de l’engagement avec votre base active ou la r\u00e9activation des connexions dormantes. N’oubliez pas qu’une liste r\u00e9duite et engag\u00e9e a plus de valeur qu’un public vaste et d\u00e9sint\u00e9ress\u00e9. Parfois, se d\u00e9barrasser des abonn\u00e9s qui ne r\u00e9agissent pas est une d\u00e9cision strat\u00e9gique pour pr\u00e9server votre d\u00e9livrabilit\u00e9 et maintenir le dynamisme et l’engagement de votre communaut\u00e9 d’abonn\u00e9s. <\/p>\n

Ma\u00eetriser le processus de mise en place<\/b> d’une relation par e-mail revient \u00e0 entretenir des relations au sein d’une communaut\u00e9 soud\u00e9e. C’est un parcours qui n\u00e9cessite une touche personnelle, une attention particuli\u00e8re et un engagement sinc\u00e8re.
En adoptant ces strat\u00e9gies, vous ne vous contentez pas d’envoyer des e-mails, vous construisez des relations, une bo\u00eete de r\u00e9ception \u00e0 la fois<\/b>. N’oubliez pas que la cl\u00e9 d’un \u00e9chauffement r\u00e9ussi r\u00e9side dans la compr\u00e9hension de l’\u00eatre humain derri\u00e8re l’\u00e9cran, l’adaptation \u00e0 ses besoins et l’\u00e9volution au fur et \u00e0 mesure que sa vie change. Voici comment faire en sorte que vos e-mails ne soient pas seulement livr\u00e9s, mais qu’ils arrivent vraiment \u00e0 destination, avec une touche personnelle. <\/p>\n

Un processus de pr\u00e9chauffage r\u00e9ussi est un m\u00e9lange d’art et de science, qui n\u00e9cessite une touche personnelle associ\u00e9e \u00e0 des d\u00e9cisions strat\u00e9giques fond\u00e9es sur des donn\u00e9es. En alignant des strat\u00e9gies centr\u00e9es sur l’humain avec les meilleures pratiques professionnelles, les sp\u00e9cialistes du marketing peuvent \u00e9tablir des liens significatifs avec leur public, garantir des taux de d\u00e9livrabilit\u00e9 \u00e9lev\u00e9s et mener des campagnes d’email marketing percutantes. <\/p>\n

Am\u00e9liorez votre strat\u00e9gie de messagerie \u00e9lectronique avec MailSoar<\/strong><\/h4>\n

Il peut \u00eatre complexe de s’y retrouver parmi les nuances du warm-up et de la d\u00e9livrabilit\u00e9.<\/strong>
En tant qu’agence exp\u00e9riment\u00e9e dans le domaine de la d\u00e9livrabilit\u00e9 des e-mails, nous sommes en mesure de vous aider \u00e0 chaque \u00e9tape de votre parcours. De l’optimisation de votre processus de warm-up<\/strong> \u00e0 la garantie que vos e-mails ne finissent pas syst\u00e9matiquement dans le dossier spam,<\/strong> notre expertise est \u00e0 votre service. <\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCommencez votre parcours vers la d\u00e9livrabilit\u00e9 des e-mails avec MailSoar
\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaire Dans le domaine du marketing par e-mail, une bonne r\u00e9putation d\u2019exp\u00e9diteur est importante. Cela permet d\u2019assurer que vos messages 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Dans le domaine du marketing par e-mail, une bonne r\\u00e9putation d\\u2019exp\\u00e9diteur est importante. Cela permet d\\u2019assurer que vos messages atteignent les bonnes personnes et leurs bo\\u00eetes de r\\u00e9ception. La r\\u00e9putation permet aussi d\\u2019am\\u00e9liorer les taux de d\\u00e9livrabilit\\u00e9 et d\\u2019atteindre le public vis\\u00e9. <\\\/p>

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Imaginez ceci : vous emm\\u00e9nagez dans un nouveau quartier (votre domaine de messagerie) et vous voulez vous faire des amis (\\u00e9tablir une bonne relation avec les fournisseurs d\\u2019acc\\u00e8s \\u00e0 internet : FAI). Le processus d\\u2019\\u00e9chauffement d\\u2019email est comme un signe amical aux voisins. Vous augmentez progressivement le nombre de signes (emails) jusqu\\u2019\\u00e0 ce qu\\u2019ils sachent qui vous \\u00eates et ne vous prennent plus pour un \\u00e9tranger (spam). Le warm up d\\u2019emails consiste \\u00e0 envoyer le bon nombre d\\u2019emails pendant les 12 premi\\u00e8res semaines. 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Imaginez votre liste d\\u2019emails comme un jardin communautaire. Vous voulez cultiver chaque plante (abonn\\u00e9) selon ses besoins. Commencez par les plantes qui s\\u2019\\u00e9panouissent d\\u00e9j\\u00e0 (abonn\\u00e9s engag\\u00e9s) pour montrer au reste du jardin (FAI) que vous \\u00eates un bon jardinier (exp\\u00e9diteur). En maintenant votre jardin en bon \\u00e9tat (avec plus de 35 % d\\u2019ouverture), vous prouvez votre engagement pour son d\\u00e9veloppement. <\\\/p>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"87ea6cf\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b99d4e6\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"f36a771\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La segmentation <\\\/strong>et la priorisation pendant le processus d\\u2019\\u00e9chauffement sont similaires \\u00e0 une strat\\u00e9gie de marketing. En vous concentrant d\\u2019abord sur les abonn\\u00e9s les plus engag\\u00e9s, vous \\u00e9tablissez un pr\\u00e9c\\u00e9dent positif avec les FAI. Cela d\\u00e9montre des taux d\\u2019engagement \\u00e9lev\\u00e9s, essentiel pour maintenir une bonne r\\u00e9putation d\\u2019exp\\u00e9diteur. Commencez par les personnes qui ont ouvert vos emails r\\u00e9cemment (30 jours, puis 60 jours, puis 90 jours, etc).<\\\/strong> Si vous ne disposez pas de ces donn\\u00e9es, commencez avec les inscriptions les plus r\\u00e9centes. Un indicateur cl\\u00e9 \\u00e0 surveiller est le taux d\\u2019ouverture unique<\\\/strong>. Vous devez maintenir un taux d\\u2019ouverture unique d\\u2019au moins 35 % tout au long de votre p\\u00e9riode de warm-up. Un manque d\\u2019engagement peut avoir un impact n\\u00e9gatif sur la d\\u00e9livrabilit\\u00e9 de vos campagnes. <\\\/p>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"84da8ca\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"a7dffc6\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7777adee\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"material-icons md-show_chart\",\"library\":\"material-design\"},\"title_text\":\"2. Commencer lentement et progressivement\",\"description_text\":\"\",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"secondary_color\":\"globals\\\/colors?id=d000884\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"view\":\"stacked\",\"text_align\":\"left\",\"icon_space\":{\"unit\":\"px\",\"size\":13,\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"192a95c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Tout comme pour apprendre \\u00e0 marcher, commencez par de petits pas r\\u00e9guliers. Envoyez quelques emails par jour et augmentez progressivement la cadence <\\\/a>et le nombre \\u00e0 mesure que vous gagnez en confiance. Le but est de montrer aux fournisseurs que vous \\u00eates l\\u00e0 pour vous promener calmement dans le quartier. Vous n\\u2019\\u00eates pas l\\u00e0 pour causer des probl\\u00e8mes.Cette approche permet d\\u2019\\u00e9viter que les FAI ne marquent vos emails comme \\u00e9tant des spams. Les pics de volume soudains ne permettent pas une introduction en douceur de votre nouveau domaine ou IP d\\u2019email sur le r\\u00e9seau. Nos experts chez MailSoar <\\\/strong>conseillent de commencer avec 500 emails par jour<\\\/strong>, en augmentant de 10 \\u00e0 20 % pour chaque envoi.<\\\/strong> <\\\/p>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"98f0c0b\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"e71481f\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"137bb00b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"781e790\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"1c74c47c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d2d4301\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"7f141292\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"640cd1da\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":73.034,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"0618391\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"xlcpt xlcaptain-136\",\"library\":\"captain\"},\"title_text\":\"3. \\u00c9tablir un mod\\u00e8le d'envoi coh\\u00e9rent\",\"description_text\":\"\",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"secondary_color\":\"globals\\\/colors?id=d000884\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"view\":\"stacked\",\"text_align\":\"left\",\"icon_space\":{\"unit\":\"px\",\"size\":13,\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"7199315c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Envoyer des e-mails de mani\\u00e8re r\\u00e9guli\\u00e8re, c'est comme prendre un caf\\u00e9 avec des amis r\\u00e9guli\\u00e8rement. Cela montre que vous \\u00eates fiable et que vous n'\\u00eates pas seulement un visiteur occasionnel. Ce rythme r\\u00e9gulier<\\\/strong> aide les FAI \\u00e0 vous reconna\\u00eetre comme une pr\\u00e9sence famili\\u00e8re et bienvenue dans la bo\\u00eete de r\\u00e9ception.
En divisant strat\\u00e9giquement vos groupes d'engagement en segments <\\\/strong>plus petits <\\\/strong>et en r\\u00e9partissant vos envois sur plusieurs jours, vous pouvez \\u00e9viter les pics de volume<\\\/strong> et signaler aux FAI que vos pratiques d'envoi sont \\u00e0 la fois d\\u00e9lib\\u00e9r\\u00e9es et r\\u00e9fl\\u00e9chies. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"eaf11ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"300e211\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"40a98d5c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":26.877,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"8b90ac1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15474,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Segmentation-email-warmup.png\",\"alt\":\"Stylized infographic showcasing segmented email campaign metrics with pie charts and human figures representing different levels of subscriber engagement\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"7c02e1bc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Par exemple, si votre liste de diffusion s'est agrandie et que vous comptez 10 000 destinataires r\\u00e9cents avec lesquels vous communiquez g\\u00e9n\\u00e9ralement deux fois par semaine, il est judicieux de diviser ce grand groupe en plusieurs groupes plus petits et plus intimes. R\\u00e9partissez-les en 3 ou 4 groupes et envoyez vos e-mails sur plusieurs jours plut\\u00f4t que de les envoyer tous en une seule fois.<\\\/strong>
Cette approche renforce non seulement la r\\u00e9putation positive de l'exp\\u00e9diteur<\\\/strong>, mais respecte \\u00e9galement la capacit\\u00e9 et les pr\\u00e9f\\u00e9rences de vos destinataires, garantissant ainsi que vos communications sont les bienvenues dans leurs bo\\u00eetes de r\\u00e9ception.
Des habitudes d'envoi irr\\u00e9guli\\u00e8res peuvent d\\u00e9clencher les filtres anti-spam<\\\/strong>, tandis qu'une certaine r\\u00e9gularit\\u00e9 est gage de fiabilit\\u00e9 et am\\u00e9liore vos chances d'obtenir une bonne r\\u00e9putation d'exp\\u00e9diteur.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"b9223ad\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"df2fd66\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"357f1ef\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"material-icons md-remove_red_eye\",\"library\":\"material-design\"},\"title_text\":\"4. Contr\\u00f4ler et adapter\",\"description_text\":\"\",\"position\":\"left\",\"icon_size\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"secondary_color\":\"globals\\\/colors?id=d000884\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"view\":\"stacked\",\"text_align\":\"left\",\"icon_space\":{\"unit\":\"px\",\"size\":13,\"sizes\":[]},\"title_bottom_space\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"f870794\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Utilisez <\\\/span>des outils de pr\\u00e9chauffage des e-mails<\\\/b> comme votre surveillance de quartier. Surveillez les taux de livraison, les taux d'ouverture et les commentaires. Tout comme des voisins qui discutent par-dessus la cl\\u00f4ture, ces outils vous fournissent les informations n\\u00e9cessaires pour ajuster votre approche et garder votre quartier d'e-mails heureux et engag\\u00e9. <\\\/span><\\\/p>

Le suivi de vos performances \\u00e0 l'aide d'outils tels que<\\\/span> Google Postmaster<\\\/span><\\\/a> et <\\\/span>Microsoft SNDS <\\\/span><\\\/a>vous fournit des informations pr\\u00e9cieuses sur votre<\\\/span> d\\u00e9livrabilit\\u00e9 et votre r\\u00e9putation d'exp\\u00e9diteur.<\\\/b>. En v\\u00e9rifiant votre placement \\u00e0 l'aide d'outils tels que <\\\/span>GlockApps<\\\/span><\\\/a>, vous pouvez \\u00e9galement consulter vos e-mails et obtenir des informations d\\u00e9taill\\u00e9es sur leur emplacement dans les bo\\u00eetes de r\\u00e9ception des destinataires. L'analyse r\\u00e9guli\\u00e8re de ces indicateurs vous permet d'ajuster votre strat\\u00e9gie de mise en route en fonction des donn\\u00e9es, garantissant ainsi des performances optimales. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"1b3ed68\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c312a10\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e3601cb\",\"elType\":\"widget\",\"settings\":{\"text\":\"Les meilleurs indicateurs cl\\u00e9s de performance pour une bonne d\\u00e9livrabilit\\u00e9\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"4027362\\\" name=\\\"internal-url\\\" settings=\\\"%7B%22type%22%3A%22post%22%2C%22post_id%22%3A%229578%22%7D\\\"]\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ha_fixed_size_toggle\":\"yes\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Roboto\",\"typography_font_weight\":\"500\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"25\",\"left\":\"0\",\"isLinked\":false},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"button\"},{\"id\":\"d0d869f\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-hands-helping\",\"library\":\"fa-solid\"},\"title_text\":\"5. Optimisation de l'engagement\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":29,\"sizes\":[]},\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_weight\":\"800\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"secondary_color\":\"globals\\\/colors?id=d000884\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"55e3c7e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Consid\\u00e9rez d\\u00e9sormais vos e-mails comme des lettres personnelles. R\\u00e9diger un contenu attrayant et pertinent revient \\u00e0 \\u00e9crire une lettre sinc\\u00e8re \\u00e0 un ami. Cela montre que vous vous souciez de lui et que vous comprenez ses besoins, ce qui fait de vos messages quelque chose qu'il attend avec impatience, et non un simple courrier ind\\u00e9sirable parmi tant d'autres. <\\\/p>

Des taux d'engagement \\u00e9lev\\u00e9s<\\\/b> t\\u00e9moignent de la qualit\\u00e9 du contenu de vos e-mails et de leur pertinence pour votre audience. Un contenu engageant captive non seulement vos abonn\\u00e9s, mais a \\u00e9galement un impact positif sur votre r\\u00e9putation d'exp\\u00e9diteur<\\\/b>, car les FAI privil\\u00e9gient les communications qui favorisent l'interaction avec les utilisateurs.
Mettez en place des tests A\\\/B dans vos e-mails personnalis\\u00e9s<\\\/strong> afin de tester et d'affiner votre strat\\u00e9gie de contenu pendant la p\\u00e9riode de rodage. Mettez-vous \\u00e0 la place de votre audience : quel type de contenu aimerait-elle recevoir ? <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"38b7bcd\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"76fc21f\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"0a8402d\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"content_position\":\"middle\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"371977c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":73.839,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"a3f94f9\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"xlcpt xlcaptain-306\",\"library\":\"captain\"},\"title_text\":\"6. Augmentation progressive des envois\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":29,\"sizes\":[]},\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_weight\":\"800\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"secondary_color\":\"globals\\\/colors?id=d000884\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"2a19a30\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Tout comme lorsque vous vous faites des amis dans une nouvelle ville, \\u00e9largissez petit \\u00e0 petit votre cercle de contacts par e-mail<\\\/b>. Pr\\u00e9sentez-vous progressivement aux nouveaux abonn\\u00e9s, en veillant \\u00e0 ce que chaque nouvelle amiti\\u00e9 repose sur des bases solides, afin que votre communaut\\u00e9 reste soud\\u00e9e et engag\\u00e9e. <\\\/p>

Augmenter progressivement la taille de votre liste d'adresses e-mail pendant la phase de pr\\u00e9paration<\\\/b> vous permet de garder le contr\\u00f4le sur vos indicateurs d'engagement. Cette approche strat\\u00e9gique garantit que votre r\\u00e9putation d'exp\\u00e9diteur reste intacte pendant que vous \\u00e9largissez votre audience et int\\u00e9grez de nouveaux abonn\\u00e9s \\u00e0 vos campagnes.
Cela signifie g\\u00e9n\\u00e9ralement passer \\u00e0 des niveaux d'abonn\\u00e9s qui ouvrent moins r\\u00e9cemment vos e-mails (si vous commencez avec ceux qui les ouvrent depuis 30 jours, vous pouvez passer \\u00e0 60, 90, 120, etc.). <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"d465a0a\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"e30c8b5\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"e0d80bf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":26.118,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[{\"id\":\"cc16cef\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/email-warmup-list-expansion.png\",\"id\":15473,\"size\":\"\",\"alt\":\"Computer monitor on a desk displaying a bar graph chart titled WARM-UP SIZE with an upward trend, representing the gradual increase in email volume during an email warm-up campaign, set against an office background with organizational charts.\",\"source\":\"library\"},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"c71004d\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"fas fa-cut\",\"library\":\"fa-solid\"},\"title_text\":\"7. D\\u00e9terminez votre seuil limite\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":29,\"sizes\":[]},\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Montserrat\",\"title_typography_font_weight\":\"800\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"secondary_color\":\"globals\\\/colors?id=d000884\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"682a3d9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Sachez reconna\\u00eetre quand votre communaut\\u00e9 de messagerie \\u00e9lectronique a atteint la taille id\\u00e9ale. Si vous constatez une baisse de l'engagement<\\\/b>, il est peut-\\u00eatre temps de prendre du recul, de vous concentrer sur le renouveau des relations actuelles ou de dire au revoir \\u00e0 ceux qui ne sont plus int\\u00e9ress\\u00e9s. Il s'agit de maintenir votre communaut\\u00e9 dynamique, engag\\u00e9e et v\\u00e9ritablement connect\\u00e9e. <\\\/p>

Il est essentiel de savoir quand ajuster votre volume d'envoi ou votre strat\\u00e9gie<\\\/b> pour conserver une bonne r\\u00e9putation d'exp\\u00e9diteur. \\u00c9valuer r\\u00e9guli\\u00e8rement les niveaux d'engagement et \\u00eatre pr\\u00eat \\u00e0 segmenter les utilisateurs inactifs ou \\u00e0 mettre en \\u0153uvre des campagnes de r\\u00e9engagement permet de pr\\u00e9server l'int\\u00e9grit\\u00e9 de votre liste de diffusion et garantit une d\\u00e9livrabilit\\u00e9 durable. <\\\/p>

Il est essentiel de rester \\u00e0 l'\\u00e9coute de la dynamique de votre communaut\\u00e9 et de savoir quand affiner votre approche afin de conserver une solide r\\u00e9putation d'exp\\u00e9diteur.<\\\/b>
En \\u00e9valuant r\\u00e9guli\\u00e8rement la mani\\u00e8re dont votre audience interagit avec vos messages, vous pouvez prendre des d\\u00e9cisions \\u00e9clair\\u00e9es, qu'il s'agisse de supprimer les abonn\\u00e9s inactifs de votre liste ou de lancer des initiatives visant \\u00e0 les r\\u00e9engager. Ces ajustements strat\\u00e9giques<\\\/b> sont essentiels pour maintenir la sant\\u00e9 de votre liste de diffusion, ce qui garantit \\u00e0 son tour une d\\u00e9livrabilit\\u00e9 constante et le succ\\u00e8s continu de vos campagnes.
\\u00c0 mesure que vous \\u00e9largissez votre port\\u00e9e et accueillez de nouveaux segments, attendez-vous \\u00e0 une fluctuation naturelle des taux d'ouverture, c'est-\\u00e0-dire une baisse suivie d'une stabilisation autour de vos indicateurs cibles (g\\u00e9n\\u00e9ralement sup\\u00e9rieurs \\u00e0 35 % pour les ouvertures uniques).<\\\/b>
Toutefois, si les taux d'ouverture stagnent ou commencent \\u00e0 baisser sans reprise, vous avez probablement atteint votre seuil. Ce moment est crucial pour r\\u00e9\\u00e9valuer et \\u00e9ventuellement r\\u00e9duire vos efforts, en vous concentrant sur l'am\\u00e9lioration de l'engagement avec votre base active ou la r\\u00e9activation des connexions dormantes. N'oubliez pas qu'une liste r\\u00e9duite et engag\\u00e9e a plus de valeur qu'un public vaste et d\\u00e9sint\\u00e9ress\\u00e9. Parfois, se d\\u00e9barrasser des abonn\\u00e9s qui ne r\\u00e9agissent pas est une d\\u00e9cision strat\\u00e9gique pour pr\\u00e9server votre d\\u00e9livrabilit\\u00e9 et maintenir le dynamisme et l'engagement de votre communaut\\u00e9 d'abonn\\u00e9s. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"071acbf\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"6103cf8\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2520102\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Ma\\u00eetriser le processus de mise en place<\\\/b> d'une relation par e-mail revient \\u00e0 entretenir des relations au sein d'une communaut\\u00e9 soud\\u00e9e. C'est un parcours qui n\\u00e9cessite une touche personnelle, une attention particuli\\u00e8re et un engagement sinc\\u00e8re.
En adoptant ces strat\\u00e9gies, vous ne vous contentez pas d'envoyer des e-mails, vous construisez des relations, une bo\\u00eete de r\\u00e9ception \\u00e0 la fois<\\\/b>. N'oubliez pas que la cl\\u00e9 d'un \\u00e9chauffement r\\u00e9ussi r\\u00e9side dans la compr\\u00e9hension de l'\\u00eatre humain derri\\u00e8re l'\\u00e9cran, l'adaptation \\u00e0 ses besoins et l'\\u00e9volution au fur et \\u00e0 mesure que sa vie change. Voici comment faire en sorte que vos e-mails ne soient pas seulement livr\\u00e9s, mais qu'ils arrivent vraiment \\u00e0 destination, avec une touche personnelle. <\\\/p>

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Am\\u00e9liorez votre strat\\u00e9gie de messagerie \\u00e9lectronique avec MailSoar<\\\/span><\\\/strong><\\\/h4>

Il peut \\u00eatre complexe de s'y retrouver parmi les nuances du warm-up et de la d\\u00e9livrabilit\\u00e9.<\\\/strong>
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