{"id":16286,"date":"2024-11-18T18:36:26","date_gmt":"2024-11-18T16:36:26","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16286"},"modified":"2026-10-05T15:00:36","modified_gmt":"2026-10-05T13:00:36","slug":"delivrabilite-emails-black-friday","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/delivrabilite-emails-black-friday\/","title":{"rendered":"D\u00e9livrabilit\u00e9 des Emails lors du Black Friday : Maximisez vos Chances de Succ\u00e8s"},"content":{"rendered":"<h2>\n\t\t\t\tsommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>En e-commerce, l\u2019email est l\u2019un des leviers les plus puissants pour rester en contact avec vos clients, promouvoir vos produits et g\u00e9n\u00e9rer des ventes. Mais que se passe-t-il si vos messages finissent dans le dossier spam ? Vos promotions ne sont pas vues, vos efforts sont gaspill\u00e9s et vos ventes stagnent. La d\u00e9livrabilit\u00e9 des emails est donc essentiel pour maximiser vos campagnes marketing et renforcer la fid\u00e9lit\u00e9 de vos clients.    Dans cet article, nous allons vous guider pour optimiser vos emails et, surtout, faire en sorte qu\u2019ils atteignent la bo\u00eete de r\u00e9ception.<\/p>\n<h2>Pourquoi la d\u00e9livrabilit\u00e9 des e-mails est importante pour le Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\">La d\u00e9livrabilit\u00e9 des e-mails consiste simplement \u00e0 faire parvenir vos messages dans la bo\u00eete de r\u00e9ception de vos abonn\u00e9s. Si vos e-mails finissent dans les spams, m\u00eame vos meilleurs objets d&rsquo;e-mails pour le Black Friday ou vos offres sp\u00e9ciales risquent de ne jamais \u00eatre vus. Chaque e-mail manqu\u00e9 peut <b>signifier une vente manqu\u00e9e<\/b>, en particulier pendant le Black Friday et le Cyber Monday, lorsque les clients sont en mode shopping.  <\/p>\n<p>Une bonne d\u00e9livrabilit\u00e9 rend votre marque visible, cr\u00e9dible et accessible. Des pratiques telles que la gestion des listes d&rsquo;adresses e-mail et l&rsquo;authentification des exp\u00e9diteurs (SPF, DKIM, DMARC) sont essentielles, tout comme la surveillance des rebonds et des plaintes. Pour vous assurer que votre liste est propre et exacte, l&rsquo;utilisation d&rsquo;un service de v\u00e9rification des adresses e-mail tel que <a href=\"https:\/\/usebouncer.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Bouncer <\/strong><\/a>peut vous aider \u00e0 identifier les adresses e-mail inactives ou incorrectes, am\u00e9liorant ainsi la port\u00e9e et l&rsquo;engagement de votre campagne.  <\/p>\n<h2>Pr\u00e9parez-vous pour vos campagnes du Black Friday et du Cyber Monday<\/h2>\n<p data-pm-slice=\"1 1 []\">Le Black Friday est une p\u00e9riode <b>ultra-comp\u00e9titive<\/b>, il est donc essentiel d&rsquo;avoir un plan solide. Commencez par d\u00e9finir des objectifs clairs pour votre marketing par e-mail et identifiez des abonn\u00e9s sp\u00e9cifiques afin de leur proposer des offres cibl\u00e9es et pertinentes. Assurez-vous que vos objets d&rsquo;e-mail se d\u00e9marquent dans une bo\u00eete de r\u00e9ception encombr\u00e9e. Les objets de vos e-mails Black Friday doivent cr\u00e9er un sentiment d&rsquo;urgence, mais \u00e9vitez de d\u00e9clencher les filtres anti-spam.   <\/p>\n<p>En segmentant correctement votre liste de diffusion, vous serez en mesure d&rsquo;envoyer des messages plus pertinents et plus attrayants. Cela augmentera l&rsquo;interaction avec vos abonn\u00e9s et am\u00e9liorera votre position aupr\u00e8s des fournisseurs de messagerie \u00e9lectronique, ce qui vous aidera \u00e0 atteindre davantage de clients \u00e0 long terme. <\/p>\n<h3>\n\t\t\t\t\t\t\tLe pouvoir de la segmentation des listes pour la d\u00e9livrabilit\u00e9 et l&rsquo;engagement<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tSegmenter votre liste d&rsquo;adresses e-mail est l&rsquo;un des meilleurs moyens <b>d&rsquo;augmenter l&rsquo;engagement<\/b> et d&rsquo;am\u00e9liorer la d\u00e9livrabilit\u00e9. En ciblant les abonn\u00e9s en fonction de leur historique d&rsquo;achat, de leur activit\u00e9 r\u00e9cente, de leur emplacement g\u00e9ographique ou m\u00eame de leurs interactions pr\u00e9c\u00e9dentes lors du Black Friday, vous rendez vos messages plus pertinents, ce qui am\u00e9liore finalement le taux de r\u00e9ussite de votre campagne. <\/p>\n<p>Par exemple, envoyez des offres exclusives pour le Black Friday \u00e0 vos abonn\u00e9s les plus actifs tout en cr\u00e9ant des e-mails de r\u00e9engagement pour ceux qui n&rsquo;ont pas interagi r\u00e9cemment. Ce niveau de personnalisation indique aux fournisseurs de messagerie que vos messages sont pertinents, ce qui am\u00e9liore votre r\u00e9putation d&rsquo;exp\u00e9diteur et votre retour sur investissement. \t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tPr\u00e9parez votre messagerie \u00e9lectronique : pr\u00e9parez-vous \u00e0 des volumes d&rsquo;envoi plus importants<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tLorsque vous vous pr\u00e9parez pour le Black Friday, <b>augmenter progressivement <\/b>votre volume d&rsquo;envoi (un processus appel\u00e9 \u00ab warm-up \u00bb) peut vous aider \u00e0 \u00e9tablir une r\u00e9putation d&rsquo;exp\u00e9diteur positive. Utiliser un service tel que <a href=\"https:\/\/www.warmy.io\/\" target=\"_blank\" rel=\"noopener\"><strong>Warmy <\/strong><\/a>vous permet d&rsquo;augmenter progressivement votre fr\u00e9quence d&rsquo;envoi au fil du temps. Cette strat\u00e9gie peut aider vos e-mails \u00e0 \u00e9viter les filtres anti-spam et \u00e0 am\u00e9liorer leur d\u00e9livrabilit\u00e9, en particulier si vous envoyez un volume plus important que d&rsquo;habitude pendant le Black Friday et le Cyber Monday.  \t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tLes tests A\/B : votre arme secr\u00e8te pour les campagnes d&rsquo;e-mails du Black Friday<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tLes tests A\/B vous permettent d&rsquo;exp\u00e9rimenter diff\u00e9rents \u00e9l\u00e9ments de vos campagnes d&rsquo;e-mails pour le Black Friday afin de d\u00e9terminer ceux qui <b>r\u00e9sonnent le mieux<\/b> aupr\u00e8s de votre audience. Pendant le Black Friday, chaque d\u00e9tail compte ! Testez les objets, les aper\u00e7us, la conception des e-mails et les heures d&rsquo;envoi afin de trouver la strat\u00e9gie optimale pour atteindre vos abonn\u00e9s.  <\/p>\n<p>M\u00eame de petits ajustements peuvent avoir un impact significatif sur les r\u00e9sultats et am\u00e9liorer l&rsquo;exp\u00e9rience client. Veillez \u00e0 documenter ce qui fonctionne le mieux afin de pouvoir affiner votre strat\u00e9gie de marketing par e-mail pour vos futures campagnes. \t\t\t\t\t<\/p>\n<h2>Meilleures pratiques pour \u00e9viter le dossier spam pendant le Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\">Lors du Black Friday et du Cyber Monday, les bo\u00eetes de r\u00e9ception sont satur\u00e9es et le risque d&rsquo;\u00eatre signal\u00e9 comme spam est \u00e9lev\u00e9. Voici quelques conseils qui peuvent vous aider : <\/p>\n<ul>\n<li>\n<p><strong>Maintenez votre liste d&rsquo;adresses e-mail \u00e0 jour :<\/strong> supprimez r\u00e9guli\u00e8rement les adresses inactives ou incorrectes afin de pr\u00e9server votre r\u00e9putation d&rsquo;exp\u00e9diteur.<\/p>\n<\/li>\n<li>\n<p><strong>R\u00e9digez des objets attrayants mais authentiques :<\/strong> l&rsquo;objet est votre premi\u00e8re chance de faire bonne impression. Pendant le Black Friday, optez pour des objets simples tels que \u00ab Votre offre Black Friday est arriv\u00e9e \u00bb ou \u00ab Jusqu&rsquo;\u00e0 50 % de r\u00e9duction sur vos produits pr\u00e9f\u00e9r\u00e9s \u00bb. \u00c9vitez les expressions spammeuses telles que \u00ab offre incroyable \u00bb qui peuvent d\u00e9clencher les filtres. Pour plus de conseils, consultez notre article <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/spam-words-objets-emails\/\">Optimisez les objets de vos e-mails : les mots \u00e0 \u00e9viter pour am\u00e9liorer la d\u00e9livrabilit\u00e9.<\/a>   <\/p>\n<\/li>\n<li>\n<p><strong>Assurez-vous que la configuration technique est correcte : <\/strong>v\u00e9rifiez que vos e-mails sont authentifi\u00e9s (SPF, DKIM, DMARC) afin de montrer aux fournisseurs de messagerie que vos messages sont fiables.<\/p>\n<\/li>\n<li>\n<p><strong>Utilisez les emojis \u00e0 bon escient : <\/strong>les emojis peuvent attirer l&rsquo;attention dans les objets des e-mails du Black Friday, mais un usage excessif peut d\u00e9clencher les filtres anti-spam. Pour en savoir plus, consultez notre guide \u00ab <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/emojis-emails-duo-gagnant\/\">Les emojis dans les objets d&rsquo;e-mails : faut-il les utiliser pour augmenter les taux d&rsquo;ouverture ? <\/a>\u00bb.<\/p>\n<\/li>\n<\/ul>\n<p>En suivant ces bonnes pratiques, vous pouvez am\u00e9liorer votre d\u00e9livrabilit\u00e9 et vous assurer que vos messages du Black Friday et du Cyber Monday atteignent le bon public.<\/p>\n<h2>Conception et personnalisation : la combinaison gagnante pour les e-mails du Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\">Une <b>conception et une personnalisation <\/b>efficaces des e-mails sont <b>essentielles <\/b>pour une strat\u00e9gie de marketing par e-mail r\u00e9ussie lors du Black Friday. Votre e-mail doit \u00eatre visuellement attrayant, avec une mise en page \u00e9pur\u00e9e, des images de haute qualit\u00e9 et un bouton d&rsquo;appel \u00e0 l&rsquo;action (CTA) bien visible. <\/p>\n<p>Ne surchargez pas votre e-mail avec trop d&rsquo;\u00e9l\u00e9ments, cela peut ralentir le temps de chargement et r\u00e9duire l&rsquo;impact de votre message. Concentrez-vous plut\u00f4t sur un contenu personnalis\u00e9 qui s&rsquo;adresse directement au client. Le fait d&rsquo;inclure son nom ou de recommander des produits en fonction de ses achats pass\u00e9s peut stimuler l&rsquo;engagement et am\u00e9liorer les taux de conversion.  <\/p>\n<h2>Pourquoi MailSoar est votre partenaire id\u00e9al pour une strat\u00e9gie e-mailing r\u00e9ussie lors du Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\">Chez MailSoar, nous comprenons les <b>d\u00e9fis uniques <\/b>que repr\u00e9sentent le Black Friday et le Cyber Monday. Nos experts r\u00e9alisent des audits complets afin d&rsquo;optimiser vos campagnes et de s&rsquo;assurer que votre infrastructure de messagerie \u00e9lectronique est configur\u00e9e pour r\u00e9ussir. <\/p>\n<p>Nous vous offrons un soutien personnalis\u00e9 en fonction de votre strat\u00e9gie, que vous ayez besoin d&rsquo;une aide ponctuelle ou d&rsquo;une assistance continue. Gr\u00e2ce \u00e0 notre expertise, vos e-mails arriveront dans la bo\u00eete de r\u00e9ception et \u00e9viteront le dossier spam. <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-1030x1030.jpg\" alt=\"\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-1030x1030.jpg 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-300x300.jpg 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-80x80.jpg 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-768x768.jpg 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-1536x1536.jpg 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-650x650.jpg 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-1300x1300.jpg 1300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-24x24.jpg 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-36x36.jpg 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai-48x48.jpg 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/09\/badge-spamourai.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Diversifiez vos canaux de communication pour une meilleure port\u00e9e<\/h2>\n<p data-pm-slice=\"1 1 []\">Si les e-mails sont indispensables pendant le Black Friday et le Cyber Monday, n&rsquo;oubliez pas les autres canaux de communication. Les r\u00e9seaux sociaux, les notifications push et les <strong>SMS <\/strong>peuvent tous vous aider \u00e0 atteindre vos clients l\u00e0 o\u00f9 ils sont les plus actifs. Les SMS, en particulier, sont tr\u00e8s efficaces pour les offres urgentes et les rappels li\u00e9s au Black Friday.  <\/p>\n<p>Des plateformes telles que <a href=\"https:\/\/www.brevo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Brevo<\/strong><\/a>, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Mailchimp <\/strong><\/a>et <a href=\"https:\/\/www.twilio.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Twilio <\/strong><\/a>vous permettent de cr\u00e9er et de g\u00e9rer facilement des campagnes SMS. Vous pouvez les utiliser pour envoyer des messages opportuns qui incitent les clients \u00e0 consulter leur bo\u00eete de r\u00e9ception pour d\u00e9couvrir des offres exclusives. L&rsquo;int\u00e9gration des SMS dans votre strat\u00e9gie e-mail pour le Black Friday peut renforcer l&rsquo;engagement et augmenter les taux de conversion.  <\/p>\n<h2>Le timing est essentiel : planifiez vos envois d&rsquo;e-mails pour le Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\">Pour obtenir les meilleurs r\u00e9sultats, envoyez vos e-mails Black Friday quelques jours avant la date effective. Ainsi, vos<b> messages arriveront dans les bo\u00eetes de r\u00e9ception <\/b>avant qu&rsquo;elles ne soient satur\u00e9es. Une augmentation progressive du volume d&rsquo;envoi \u00e0 l&rsquo;approche du Black Friday contribuera \u00e9galement \u00e0 maintenir une bonne r\u00e9putation d&rsquo;exp\u00e9diteur et \u00e0 r\u00e9duire les taux de rebond.  <\/p>\n<h3>Quel est le meilleur moment pour envoyer un e-mail Black Friday ?<\/h3>\n<p data-pm-slice=\"1 1 []\">Le meilleur moment pour envoyer un e-mail Black Friday est g\u00e9n\u00e9ralement quelques jours avant le Black Friday lui-m\u00eame, souvent le lundi ou le mardi de cette semaine-l\u00e0. Ce timing pr\u00e9coce vous permet de <b>capter l&rsquo;attention<\/b> de votre public avant que les bo\u00eetes de r\u00e9ception ne soient satur\u00e9es d&rsquo;offres de derni\u00e8re minute. Certaines marques connaissent le succ\u00e8s en commen\u00e7ant encore plus t\u00f4t, en envoyant des e-mails \u00ab sneak peek \u00bb ou teaser une semaine \u00e0 l&rsquo;avance pour susciter l&rsquo;enthousiasme et l&rsquo;anticipation.  <\/p>\n<p>Pour des envois plus cibl\u00e9s, envisagez de programmer vos e-mails t\u00f4t le matin, entre 6 h et 9 h, ou le soir, entre 20 h et 22 h, lorsque les abonn\u00e9s sont susceptibles de consulter leurs messages. Tester les heures d&rsquo;envoi \u00e0 l&rsquo;aide de tests A\/B peut \u00e9galement vous aider \u00e0 d\u00e9terminer \u00e0 quel moment votre audience est la plus r\u00e9active, ce qui vous permettra d&rsquo;affiner votre strat\u00e9gie d&rsquo;e-mails pour le Black Friday afin d&rsquo;obtenir des r\u00e9sultats optimaux. <\/p>\n<h2>\u00c9vitez les pics soudains dans le volume d&rsquo;e-mails marketing<\/h2>\n<p data-pm-slice=\"1 1 []\">Une erreur courante consiste \u00e0 augmenter consid\u00e9rablement le volume d&rsquo;e-mails juste avant le Black Friday. Les fournisseurs de messagerie peuvent consid\u00e9rer cette augmentation soudaine comme suspecte et marquer vos e-mails comme spam. Pour \u00e9viter cela, <b>augmentez progressivement<\/b> votre volume d&rsquo;e-mails au cours des semaines pr\u00e9c\u00e9dant le Black Friday. Cela vous aidera \u00e0 maintenir une bonne r\u00e9putation d&rsquo;exp\u00e9diteur et \u00e0 garantir la d\u00e9livrabilit\u00e9 au moment o\u00f9 cela compte le plus.   <\/p>\n<h2>FAQ : vos questions sur la d\u00e9livrabilit\u00e9 des e-mails pendant le Black Friday<\/h2>\n<h3 id=\"elementor-tab-title-1991\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><br \/>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Comment am\u00e9liorer la d\u00e9livrabilit\u00e9 des e-mails envoy\u00e9s lors du Black Friday ?<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>Segmentez votre liste, personnalisez le contenu et assurez-vous que vos protocoles d&rsquo;authentification (SPF, DKIM, DMARC) sont en place.<\/p>\n<\/p>\n<h3 id=\"elementor-tab-title-1992\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1992\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><br \/>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Quelles sont les meilleures pratiques pour \u00e9viter le spam pendant le Black Friday ?<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>\u00c9vitez les mots d\u00e9clencheurs de spam, maintenez votre liste \u00e0 jour et assurez-vous que vos e-mails respectent les normes techniques.<\/p>\n<\/p>\n<h3 id=\"elementor-tab-title-1993\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1993\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><br \/>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Pourquoi la d\u00e9livrabilit\u00e9 des e-mails est-elle si importante pour le Black Friday ?<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>Une bonne d\u00e9livrabilit\u00e9 garantit que vos offres sont vues par les abonn\u00e9s, maximisant ainsi vos chances de conversion.<\/p>\n<\/p>\n<h3 id=\"elementor-tab-title-1994\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1994\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><br \/>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Comment MailSoar peut-il vous aider \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9 de vos e-mails pendant le Black Friday ?<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>MailSoar propose un audit complet de la d\u00e9livrabilit\u00e9, la configuration de l&rsquo;infrastructure et une assistance personnalis\u00e9e pour am\u00e9liorer les r\u00e9sultats de vos campagnes.<\/p>\n<\/p>\n<p data-pm-slice=\"1 1 []\">Le Black Friday peut changer la donne pour vos ventes, mais seulement si vos e-mails parviennent aux bonnes personnes. Optimisez d\u00e8s maintenant vos campagnes en faisant \u00e9quipe avec les experts de MailSoar. <strong>Contactez-nous<\/strong> pour un audit complet et d\u00e9couvrez comment nous pouvons vous aider \u00e0 \u00e9viter le dossier spam et \u00e0 booster vos ventes. <\/p>\n<h2 data-pm-slice=\"1 1 []\">Vous souhaitez booster vos ventes pendant le Black Friday ?<\/h2>\n<p data-pm-slice=\"1 1 []\">Ne laissez pas vos e-mails se perdre. Contactez MailSoar d\u00e8s aujourd&rsquo;hui et assurez-vous d&rsquo;atteindre vos objectifs marketing pour ce Black Friday ! <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday est devenu une opportunit\u00e9 majeure pour les entreprises qui cherchent \u00e0 atteindre leurs objectifs de vente en fin d&rsquo;ann\u00e9e. Les consommateurs sont \u00e0 la recherche de bonnes affaires et pr\u00eats \u00e0 acheter, mais il y a un hic : les bo\u00eetes de r\u00e9ception seront remplies de campagnes d&rsquo;e-mails pour le Black Friday, ce qui rendra difficile de se d\u00e9marquer. Une strat\u00e9gie d&rsquo;e-mails bien planifi\u00e9e pour le Black Friday est essentielle si vous voulez que vos messages atterrissent dans la bo\u00eete de r\u00e9ception et non dans le dossier spam.  <\/p>\n<p>Alors, comment vous assurer que vos e-mails ne se perdent pas dans la masse et parviennent dans la bo\u00eete de r\u00e9ception principale de vos abonn\u00e9s ? C&rsquo;est l\u00e0 qu&rsquo;intervient la d\u00e9livrabilit\u00e9 des e-mails. Nous vous donnons ici quelques conseils pour que vos campagnes aient un impact lors du Black Friday et du Cyber Monday, que vous envoyiez des newsletters, des offres sp\u00e9ciales ou des promotions cibl\u00e9es.  <\/p>\n","protected":false},"author":3,"featured_media":15602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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