{"id":16315,"date":"2023-12-26T17:26:58","date_gmt":"2023-12-26T15:26:58","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16315"},"modified":"2026-10-05T15:00:51","modified_gmt":"2026-10-05T13:00:51","slug":"google-yahoo-mise-a-jour-des-emails-fevrier-2024","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/google-yahoo-mise-a-jour-des-emails-fevrier-2024\/","title":{"rendered":"F\u00e9vrier 2024 : Votre Strat\u00e9gie email Avec Gmail Et Yahoo"},"content":{"rendered":"<h2>\n\t\t\t\tsommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>Alors que nous nous approchons de f\u00e9vrier 2024, il est impossible d\u2019ignorer le buzz autour des prochaines mises \u00e0 jour de la politique de messagerie de Gmail et des comptes Yahoo. Si vous vous interrogez sur l\u2019impact de ces changements sur vos campagnes d\u2019e-mailing, ce guide complet vous apportera des \u00e9claircissements et des informations exploitables. En mettant l\u2019accent sur les nouveaut\u00e9s de la mise \u00e0 jour des emails de f\u00e9vrier 2024, nous nous pencherons sur les sp\u00e9cificit\u00e9s des politiques r\u00e9vis\u00e9es de Gmail et Yahoo, afin de rester \u00e0 la pointe dans vos activit\u00e9s d\u2019envoi d\u2019emails.  <\/p>\n<h2>Quel changement en f\u00e9vrier 2024 pour Gmail et Yahoo ?<\/h2>\n<p>Vous avez entendu parler des changements imminents que <strong>Gmail et Yahoo<\/strong> doivent mettre en \u0153uvre en <strong>f\u00e9vrier 2024<\/strong>. Ce qu\u2019il faut retenir, c\u2019est que ces mises \u00e0 jour ne sont pas enti\u00e8rement nouvelles ; il s\u2019agit simplement d\u2019une application plus stricte des normes existantes en mati\u00e8re de <strong>d\u00e9livrabilit\u00e9 des emails<\/strong>. Si vous avez suivi les <strong>meilleures pratiques d\u2019emailing<\/strong>, il y a peu de raisons de s\u2019inqui\u00e9ter. Contrairement \u00e0 certains discours alarmistes qui peuvent circuler, chez MailSoar, nous privil\u00e9gions une approche pragmatique et r\u00e9fl\u00e9chie plut\u00f4t que des r\u00e9actions impulsives et guid\u00e9es par la peur.   <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-1030x1030.png\" alt=\"Gmail and Yahoo Mail logos on a white background, representing the upcoming February 2024 email update for email marketers\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Email-update-Google-and-Yahoo-2024.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Il est vrai que l\u2019on peut trouver des informations vari\u00e9es, voire contradictoires, sur le sujet. Certains acteurs du secteur peuvent avoir tendance \u00e0 dramatiser la situation pour promouvoir leurs services. Chez MailSoar, notre philosophie est diff\u00e9rente : nous nous engageons \u00e0 vous proposer nos services uniquement lorsqu\u2019ils s\u2019av\u00e8rent r\u00e9ellement indispensables pour r\u00e9pondre \u00e0 vos besoins sp\u00e9cifiques. <\/p>\n<h2>Votre checklist pour respecter la mise \u00e0 jour<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-768x768.png\" alt=\"The word update in bold print appears behind a torn blue paper, indicating the significant email policy revisions coming in February 2024.\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Update-email-2024.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Alors, comment se pr\u00e9parer concr\u00e8tement \u00e0 ces changements pr\u00e9vus et \u00e0 la mise \u00e0 jour pr\u00e9vue pour le <strong>premier trimestre de 2024 <\/strong>? La cl\u00e9 r\u00e9side dans une checklist bien pens\u00e9e. Que vous envoyiez des milliers d\u2019emails par jour ou que vous soyez dans une cat\u00e9gorie plus modeste, les exigences de <strong>Google et Yahoo<\/strong> varieront en fonction de votre <strong>volume quotidien d\u2019emails<\/strong>. <\/p>\n<p>Pour ceux qui envoient plus de 5 000 emails par jour, pr\u00e9parez-vous \u00e0 respecter des <strong>exigences plus strictes<\/strong> pour les grands exp\u00e9diteurs. Il vous faudra respecter les exigences relatives aux exp\u00e9diteurs d\u2019emails en masse. Mais pas de panique, ces changements seront progressifs et n\u2019affecteront pas tous les comptes simultan\u00e9ment ; tous les comptes ne seront pas affect\u00e9s du jour au lendemain. <\/p>\n<p>Si vous envoyez moins de 5 000 messages par jour, les <strong>bases restent les m\u00eames<\/strong> : authentification <strong>SPF et DKIM<\/strong>, avec <strong>DMARC <\/strong>recommand\u00e9 pour renforcer votre s\u00e9curit\u00e9. N\u2019oubliez pas non plus l\u2019option de d\u00e9sinscription en un clic (conform\u00e9ment \u00e0 la norme RFC 8058) pour vos communications marketing. Il est aussi essentiel de maintenir un faible <strong>taux de spam<\/strong>, <strong>Google <\/strong>recommandant un taux de spam compris entre 0,1 et 0,3 %.   <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tGuide pratique : Pourquoi l\u2019authentification des e-mails est importante ?<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t\tChecklist pour les petits exp\u00e9diteurs d&#8217;emails<br \/>\n\t\t\t\t\t<\/h3>\n<p>Pour ceux qui envoient moins de 5 000 emails par jour, respecter les standards de base est essentiel. Voici quelques points cl\u00e9s :<\/p>\n<ul>\n<li><strong>Authentification SPF et DKIM<\/strong> : Ces normes sont fondamentales pour tous les exp\u00e9diteurs afin de valider la <strong>source de vos emails<\/strong>.\n<ul>\n<li><strong>SPF (Sender Policy Framework)<\/strong> : Cette m\u00e9thode vous aide \u00e0 certifier que vos emails proviennent d\u2019un domaine autoris\u00e9, diminuant ainsi les risques de tomber dans les spams.<\/li>\n<li><strong>DKIM (Domain Keys Identified Mail)<\/strong> : <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/comment-authentifier-son-domaine-dkim\/\">DKIM ajoute une signature num\u00e9rique<\/a> \u00e0 chaque email, garantissant l\u2019int\u00e9grit\u00e9 du contenu et l\u2019authenticit\u00e9 de l\u2019exp\u00e9diteur.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configuration DMARC recommand\u00e9e<\/strong> : Bien qu\u2019elle ne soit pas obligatoire, la configuration de <strong>DMARC <\/strong>ajoute une couche suppl\u00e9mentaire de s\u00e9curit\u00e9 et est vivement conseill\u00e9e. Elle permet aux exp\u00e9diteurs de sp\u00e9cifier la mani\u00e8re dont leurs emails doivent \u00eatre trait\u00e9s s\u2019ils \u00e9chouent aux <strong>contr\u00f4les SPF ou DKIM.<\/strong> <\/li>\n<li><strong>Conformit\u00e9 de la d\u00e9sinscription en un clic<\/strong> : Conform\u00e9ment \u00e0 la norme <a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc8058\" target=\"_blank\" rel=\"noopener\">RFC 8058,<\/a> cette fonction est obligatoire pour les emails marketing. Veillez \u00e0 ce que votre <strong>fournisseur de services de messagerie<\/strong> prenne en charge cette fonctionnalit\u00e9. <\/li>\n<li><strong>Maintien d\u2019un faible taux de spam<\/strong> : Google recommande de maintenir les taux de spam entre 0,1 et 0,3 % pour optimiser les <strong>performances des emails<\/strong>. Utilisez des outils tels que<a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener\"><strong> Google Postmaster tools<\/strong><\/a> pour surveiller vos taux. Gardez \u00e0 l\u2019esprit que cet <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/reputation-domaine-google-postmaster\/\">outil<\/a> ne fonctionne qu\u2019avec des adresses \u00e9lectroniques B2C, donc si vous n\u2019\u00eates qu\u2019un exp\u00e9diteur B2B, vous n\u2019obtiendrez peut-\u00eatre pas ces informations.  <\/li>\n<\/ul>\n<h3>\n\t\t\t\t\t\t\tChecklist compl\u00e8te pour les exp\u00e9diteurs d&rsquo;envois en masse<br \/>\n\t\t\t\t\t<\/h3>\n<p>Pour ceux qui envoient plus de 5 000 emails par jour, les <strong>mises \u00e0 jour de f\u00e9vrier 2024 de Gmail et Yahoo<\/strong> posent des probl\u00e8mes sp\u00e9cifiques. Cette liste de contr\u00f4le d\u00e9taille les \u00e9tapes essentielles de la mise en conformit\u00e9 pour les <strong>exp\u00e9diteurs d\u2019emails<\/strong> en masse, afin de garantir que leurs campagnes respectent ces normes avanc\u00e9es et maintiennent une d\u00e9livrabilit\u00e9 optimale. <\/p>\n<ul>\n<li><strong>Enregistrement DMARC obligatoire<\/strong> : Un <strong>enregistrement DMARC<\/strong> avec une politique d\u2019application de \u201cp=none\u201d est d\u00e9sormais requis. Un <a href=\"https:\/\/support.valimail.com\/support\/solutions\/articles\/48001147676-dmarc-strict-vs-relaxed-alignment\" target=\"_blank\" rel=\"noopener\">alignement plus souple<\/a> est acceptable.<\/li>\n<li><strong>URL de d\u00e9sabonnement et liens de suivi sign\u00e9s DKIM<\/strong> : Veillez \u00e0 ce que vos liens de d\u00e9sabonnement et de suivi soient <strong>sign\u00e9s DKIM<\/strong>, en particulier si vous utilisez votre propre domaine pour le suivi. Cela signifie que si vous utilisez votre propre domaine pour suivre les clics, vous devez utiliser un sous-domaine de votre <strong>domaine de signature DKIM<\/strong>. Si vous utilisez le domaine partag\u00e9 de votre ESP pour suivre les clics, assurez-vous qu\u2019il signe \u00e9galement votre en-t\u00eate DKIM avec le domaine utilis\u00e9.  <\/li>\n<li><strong>Anticiper les reports d\u2019e-mails<\/strong> : Pr\u00e9parez-vous \u00e0 une augmentation des reports d\u2019e-mails chez <strong>Gmail<\/strong>, ce qui vous permettra de r\u00e9agir rapidement avant d\u2019\u00e9ventuels blocages.<\/li>\n<li><strong>S\u00e9paration des canaux de messagerie<\/strong> : L\u2019utilisation de sous-domaines diff\u00e9rents pour des <strong>types d\u2019e-mails<\/strong> distincts permet de g\u00e9rer la r\u00e9putation et le filtrage par les services de messagerie.<\/li>\n<\/ul>\n<p data-pm-slice=\"1 1 []\">Cet ICP mesure la performance du pourcentage de destinataires qui ont ouvert l\u2019e-mail et cliqu\u00e9 sur au moins un lien dans l\u2019e-mail, par rapport au nombre d\u2019e-mails d\u00e9livr\u00e9s. En r\u00e8gle g\u00e9n\u00e9rale, ce taux se situe autour de 3 %. <\/p>\n<h2>Garder une longueur d&rsquo;avance avant la mise \u00e0 jour des emails 2024<\/h2>\n<p>\u00c0 l&rsquo;approche des changements majeurs pr\u00e9vus en <strong>f\u00e9vrier 2024<\/strong>, la FAQ r\u00e9cemment publi\u00e9e par <strong>Gmail <\/strong>constitue une ressource inestimable, mettant en \u00e9vidence toutes les modifications et exigences attendues des exp\u00e9diteurs d&rsquo;e-mails. Cette mise \u00e0 jour, essentielle pour am\u00e9liorer la <strong>s\u00e9curit\u00e9<\/strong> et <strong>l&rsquo;authentification <\/strong>des e-mails, est particuli\u00e8rement importante pour ceux qui envoient des <strong>emails marketing<\/strong>. Elle \u00e9tablit de nouvelles normes pour lutter contre les e-mails ind\u00e9sirables et r\u00e9duire les <strong>plaintes pour spam<\/strong>, une mesure qui profitera aux <strong>utilisateurs de Gmail<\/strong> et aux <strong>titulaires de comptes de messagerie \u00e9lectronique<\/strong> sur toutes les plateformes.  <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-1030x1030.png\" alt=\"Illustration of a person looking at a large envelope icon on a screen interface, symbolizing marketers&#039; scrutiny of email deliverability standards.\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2023\/12\/Stay-ahead-email-update.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Les sp\u00e9cialistes du <strong>marketing par e-mail<\/strong> doivent d\u00e9sormais veiller \u00e0 ce que leur <strong>domaine d&rsquo;envoi<\/strong> respecte ces nouvelles directives.<strong> L&rsquo;authentification efficace<\/strong> des e-mails n&rsquo;est plus une simple recommandation, mais un \u00e9l\u00e9ment essentiel pour pr\u00e9server votre r\u00e9putation dans le domaine du <strong>marketing num\u00e9rique<\/strong>. Cela implique non seulement de respecter les aspects techniques de la <strong>s\u00e9curit\u00e9 des e-mails<\/strong>, mais aussi de g\u00e9rer avec diligence vos <strong>taux de plaintes pour spam<\/strong> afin de pr\u00e9server l&rsquo;int\u00e9grit\u00e9 de votre domaine.  <\/p>\n<p>De plus, ces mises \u00e0 jour rappellent la nature dynamique du <strong>marketing par e-mail<\/strong>. Il est essentiel de rester flexible et inform\u00e9 pour r\u00e9ussir \u00e0 s&rsquo;adapter \u00e0 ces changements. \u00c0 titre d&rsquo;exemple des progr\u00e8s constants r\u00e9alis\u00e9s, une r\u00e9cente <strong>mise \u00e0 jour de Google<\/strong> concernant le traitement des donn\u00e9es textuelles dans les e-mails aurait am\u00e9lior\u00e9 la <strong>d\u00e9tection des spams<\/strong> de 38 %, ce qui est consid\u00e9rable. N&rsquo;est-ce pas l\u00e0 une mise \u00e0 jour qui change v\u00e9ritablement la vie ?   <\/p>\n<p>En r\u00e9sum\u00e9, les <strong>mises \u00e0 jour de f\u00e9vrier 2024<\/strong> repr\u00e9sentent \u00e0 la fois un d\u00e9fi et une opportunit\u00e9 pour les <strong>sp\u00e9cialistes du marketing par e-mail<\/strong>. En restant inform\u00e9, flexible et proactif, vous pouvez naviguer avec succ\u00e8s \u00e0 travers ces changements, en vous assurant que vos <strong>campagnes par e-mail<\/strong> restent efficaces et conformes aux nouvelles normes \u00e9tablies par les principaux <strong>fournisseurs de messagerie \u00e9lectronique<\/strong>. <\/p>\n<h4><strong>Besoin d&rsquo;une assistance experte pour les mises \u00e0 jour par e-mail en 2024 ? Contactez MailSoar !  <\/strong><\/h4>\n<p>Vous vous sentez d\u00e9pass\u00e9 par les <strong>mises \u00e0 jour par e-mail de f\u00e9vrier 2024<\/strong> ? Ne naviguez pas seul dans ces eaux ! En tant qu&rsquo;experts en mati\u00e8re de <strong>d\u00e9livrabilit\u00e9 des e-mails<\/strong>, <strong>MailSoar <\/strong>est l\u00e0 pour vous guider \u00e0 travers ces changements. Contactez-nous pour b\u00e9n\u00e9ficier d&rsquo;une assistance personnalis\u00e9e et vous assurer que vos <strong>campagnes par e-mail<\/strong> restent efficaces et conformes. Travaillons ensemble sur ces mises \u00e0 jour !    <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sommaire Alors que nous nous approchons de f\u00e9vrier 2024, il est impossible d\u2019ignorer le buzz autour des prochaines mises \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_llm_markdown_disabled":false},"categories":[164],"tags":[316],"class_list":["post-16315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-tendances-secteur","tag-article"],"spectra_custom_meta":{"rank_math_internal_links_processed":["1"],"_elementor_edit_mode":["builder"],"_elementor_template_type":["wp-post"],"_elementor_version":["3.29.2"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wp_page_template":["default"],"rank_math_title":["Mise \u00e0 jour par e-mail en f\u00e9vrier 2024 dans Google et Yahoo"],"rank_math_description":["La mise \u00e0 jour par e-mail de f\u00e9vrier 2024 apporte des changements aux politiques de messagerie \u00e9lectronique de Gmail et Yahoo. Gr\u00e2ce au guide de MailSoar, d\u00e9couvrez ce que ces changements signifient pour votre marketing par e-mail. "],"rank_math_focus_keyword":["mise \u00e0 jour par e-mail, mise \u00e0 jour par e-mail 2024, Google et Yahoo, mise \u00e0 jour par e-mail f\u00e9vrier 2024"],"_elementor_page_settings":["a:2:{s:18:\"eael_ext_toc_title\";s:17:\"Table of 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Si vous vous interrogez sur l\\u2019impact de ces changements sur vos campagnes d\\u2019e-mailing, ce guide complet vous apportera des \\u00e9claircissements et des informations exploitables. En mettant l\\u2019accent sur les nouveaut\\u00e9s de la mise \\u00e0 jour des emails de f\\u00e9vrier 2024, nous nous pencherons sur les sp\\u00e9cificit\\u00e9s des politiques r\\u00e9vis\\u00e9es de Gmail et Yahoo, afin de rester \\u00e0 la pointe dans vos activit\\u00e9s d\\u2019envoi d\\u2019emails.  <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"611a20f6\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"4fcbad8\"}],\"ekit_section_parallax_multi_items\":[],\"content_position\":\"middle\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"2c912226\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"eb31570\"}],\"content_position\":\"center\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"44763d8b\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"3696de9\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"1e014cbc\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":78.292,\"ekit_all_conditions_list\":[{\"_id\":\"2ca5bec\"}],\"margin\":{\"unit\":\"px\",\"top\":\"-10\",\"right\":\"-10\",\"bottom\":\"-10\",\"left\":\"-10\",\"isLinked\":true},\"content_position\":\"center\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"49aefa65\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quel changement en f\\u00e9vrier 2024 pour Gmail et Yahoo ?\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2bd91a4f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Vous avez entendu parler des changements imminents que <strong>Gmail et Yahoo<\\\/strong> doivent mettre en \\u0153uvre en <strong>f\\u00e9vrier 2024<\\\/strong>. Ce qu\\u2019il faut retenir, c\\u2019est que ces mises \\u00e0 jour ne sont pas enti\\u00e8rement nouvelles ; il s\\u2019agit simplement d\\u2019une application plus stricte des normes existantes en mati\\u00e8re de <strong>d\\u00e9livrabilit\\u00e9 des emails<\\\/strong>. Si vous avez suivi les <strong>meilleures pratiques d\\u2019emailing<\\\/strong>, il y a peu de raisons de s\\u2019inqui\\u00e9ter. Contrairement \\u00e0 certains discours alarmistes qui peuvent circuler, chez MailSoar, nous privil\\u00e9gions une approche pragmatique et r\\u00e9fl\\u00e9chie plut\\u00f4t que des r\\u00e9actions impulsives et guid\\u00e9es par la peur.   <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"7ca8745f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":21.659,\"ekit_all_conditions_list\":[{\"_id\":\"85f4249\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"6875e12c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15465,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Email-update-Google-and-Yahoo-2024.png\",\"alt\":\"Gmail and Yahoo Mail logos on a white background, representing the upcoming February 2024 email update for email marketers\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6fee4e1\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"height\":{\"unit\":\"px\",\"size\":256,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"608528c9\",\"elType\":\"widget\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"5b9cf90\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"space\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"465b5334\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eda9a6b\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"18d7141e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"dbf516b\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"061e7d5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Il est vrai que l\\u2019on peut trouver des informations vari\\u00e9es, voire contradictoires, sur le sujet. Certains acteurs du secteur peuvent avoir tendance \\u00e0 dramatiser la situation pour promouvoir leurs services. Chez MailSoar, notre philosophie est diff\\u00e9rente : nous nous engageons \\u00e0 vous proposer nos services uniquement lorsqu\\u2019ils s\\u2019av\\u00e8rent r\\u00e9ellement indispensables pour r\\u00e9pondre \\u00e0 vos besoins sp\\u00e9cifiques. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"justify\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a152f2d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Votre checklist pour respecter la mise \\u00e0 jour\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"700\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2c326b4\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"8c9dd2a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":21.249,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"6cbadb6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15467,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Update-email-2024.png\",\"alt\":\"The word update in bold print appears behind a torn blue paper, indicating the significant email policy revisions coming in February 2024.\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6fee4e1\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"b9a9903\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":78.751,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"45c16b6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Alors, comment se pr\\u00e9parer concr\\u00e8tement \\u00e0 ces changements pr\\u00e9vus et \\u00e0 la mise \\u00e0 jour pr\\u00e9vue pour le <strong>premier trimestre de 2024 <\\\/strong>? La cl\\u00e9 r\\u00e9side dans une checklist bien pens\\u00e9e. Que vous envoyiez des milliers d\\u2019emails par jour ou que vous soyez dans une cat\\u00e9gorie plus modeste, les exigences de <strong>Google et Yahoo<\\\/strong> varieront en fonction de votre <strong>volume quotidien d\\u2019emails<\\\/strong>. <\\\/p><p>Pour ceux qui envoient plus de 5 000 emails par jour, pr\\u00e9parez-vous \\u00e0 respecter des <strong>exigences plus strictes<\\\/strong> pour les grands exp\\u00e9diteurs. Il vous faudra respecter les exigences relatives aux exp\\u00e9diteurs d\\u2019emails en masse. Mais pas de panique, ces changements seront progressifs et n\\u2019affecteront pas tous les comptes simultan\\u00e9ment ; tous les comptes ne seront pas affect\\u00e9s du jour au lendemain. <\\\/p>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"f88562a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Si vous envoyez moins de 5 000 messages par jour, les <strong>bases restent les m\\u00eames<\\\/strong> : authentification <strong>SPF et DKIM<\\\/strong>, avec <strong>DMARC <\\\/strong>recommand\\u00e9 pour renforcer votre s\\u00e9curit\\u00e9. N\\u2019oubliez pas non plus l\\u2019option de d\\u00e9sinscription en un clic (conform\\u00e9ment \\u00e0 la norme RFC 8058) pour vos communications marketing. Il est aussi essentiel de maintenir un faible <strong>taux de spam<\\\/strong>, <strong>Google <\\\/strong>recommandant un taux de spam compris entre 0,1 et 0,3 %.   <\\\/p>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"227da32\",\"elType\":\"widget\",\"settings\":{\"text\":\"Guide pratique : Pourquoi l\\u2019authentification des e-mails est importante ?\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"4027362\\\" name=\\\"internal-url\\\" settings=\\\"%7B%22type%22%3A%22post%22%2C%22post_id%22%3A%229438%22%7D\\\"]\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ha_fixed_size_toggle\":\"yes\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Roboto\",\"typography_font_weight\":\"500\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"25\",\"left\":\"0\",\"isLinked\":false},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"button\"},{\"id\":\"4eea3670\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"icon icon-list\",\"library\":\"ekiticons\"},\"title_text\":\"Checklist pour les petits exp\\u00e9diteurs d'emails\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"1fb9e727\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Pour ceux qui envoient moins de 5 000 emails par jour, respecter les standards de base est essentiel. Voici quelques points cl\\u00e9s :<\\\/p><ul><li><strong>Authentification SPF et DKIM<\\\/strong> : Ces normes sont fondamentales pour tous les exp\\u00e9diteurs afin de valider la <strong>source de vos emails<\\\/strong>.<ul><li><strong>SPF (Sender Policy Framework)<\\\/strong> : Cette m\\u00e9thode vous aide \\u00e0 certifier que vos emails proviennent d\\u2019un domaine autoris\\u00e9, diminuant ainsi les risques de tomber dans les spams.<\\\/li><li><strong>DKIM (Domain Keys Identified Mail)<\\\/strong> : <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/?p=16132\\\">DKIM ajoute une signature num\\u00e9rique<\\\/a> \\u00e0 chaque email, garantissant l\\u2019int\\u00e9grit\\u00e9 du contenu et l\\u2019authenticit\\u00e9 de l\\u2019exp\\u00e9diteur.<\\\/li><\\\/ul><\\\/li><li><strong>Configuration DMARC recommand\\u00e9e<\\\/strong> : Bien qu\\u2019elle ne soit pas obligatoire, la configuration de <strong>DMARC <\\\/strong>ajoute une couche suppl\\u00e9mentaire de s\\u00e9curit\\u00e9 et est vivement conseill\\u00e9e. Elle permet aux exp\\u00e9diteurs de sp\\u00e9cifier la mani\\u00e8re dont leurs emails doivent \\u00eatre trait\\u00e9s s\\u2019ils \\u00e9chouent aux <strong>contr\\u00f4les SPF ou DKIM.<\\\/strong> <\\\/li><li><strong>Conformit\\u00e9 de la d\\u00e9sinscription en un clic<\\\/strong> : Conform\\u00e9ment \\u00e0 la norme <a href=\\\"https:\\\/\\\/datatracker.ietf.org\\\/doc\\\/html\\\/rfc8058\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">RFC 8058,<\\\/a> cette fonction est obligatoire pour les emails marketing. Veillez \\u00e0 ce que votre <strong>fournisseur de services de messagerie<\\\/strong> prenne en charge cette fonctionnalit\\u00e9. <\\\/li><li><strong>Maintien d\\u2019un faible taux de spam<\\\/strong> : Google recommande de maintenir les taux de spam entre 0,1 et 0,3 % pour optimiser les <strong>performances des emails<\\\/strong>. Utilisez des outils tels que<a href=\\\"https:\\\/\\\/www.gmail.com\\\/postmaster\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong> Google Postmaster tools<\\\/strong><\\\/a> pour surveiller vos taux. Gardez \\u00e0 l\\u2019esprit que cet <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/?p=16264\\\">outil<\\\/a> ne fonctionne qu\\u2019avec des adresses \\u00e9lectroniques B2C, donc si vous n\\u2019\\u00eates qu\\u2019un exp\\u00e9diteur B2B, vous n\\u2019obtiendrez peut-\\u00eatre pas ces informations.  <\\\/li><\\\/ul>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7777adee\",\"elType\":\"widget\",\"settings\":{\"selected_icon\":{\"value\":\"material-icons md-playlist_add_check\",\"library\":\"material-design\"},\"title_text\":\"Checklist compl\\u00e8te pour les exp\\u00e9diteurs d'envois en masse\",\"description_text\":\"\",\"position\":\"left\",\"content_vertical_alignment\":\"middle\",\"icon_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"primary_color\":\"globals\\\/colors?id=accent\",\"title_typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"text_align\":\"left\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-box\"},{\"id\":\"192a95c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Pour ceux qui envoient plus de 5 000 emails par jour, les <strong>mises \\u00e0 jour de f\\u00e9vrier 2024 de Gmail et Yahoo<\\\/strong> posent des probl\\u00e8mes sp\\u00e9cifiques. Cette liste de contr\\u00f4le d\\u00e9taille les \\u00e9tapes essentielles de la mise en conformit\\u00e9 pour les <strong>exp\\u00e9diteurs d\\u2019emails<\\\/strong> en masse, afin de garantir que leurs campagnes respectent ces normes avanc\\u00e9es et maintiennent une d\\u00e9livrabilit\\u00e9 optimale. <\\\/p><ul><li><strong>Enregistrement DMARC obligatoire<\\\/strong> : Un <strong>enregistrement DMARC<\\\/strong> avec une politique d\\u2019application de \\u201cp=none\\u201d est d\\u00e9sormais requis. Un <a href=\\\"https:\\\/\\\/support.valimail.com\\\/support\\\/solutions\\\/articles\\\/48001147676-dmarc-strict-vs-relaxed-alignment\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">alignement plus souple<\\\/a> est acceptable.<\\\/li><li><strong>URL de d\\u00e9sabonnement et liens de suivi sign\\u00e9s DKIM<\\\/strong> : Veillez \\u00e0 ce que vos liens de d\\u00e9sabonnement et de suivi soient <strong>sign\\u00e9s DKIM<\\\/strong>, en particulier si vous utilisez votre propre domaine pour le suivi. Cela signifie que si vous utilisez votre propre domaine pour suivre les clics, vous devez utiliser un sous-domaine de votre <strong>domaine de signature DKIM<\\\/strong>. Si vous utilisez le domaine partag\\u00e9 de votre ESP pour suivre les clics, assurez-vous qu\\u2019il signe \\u00e9galement votre en-t\\u00eate DKIM avec le domaine utilis\\u00e9.  <\\\/li><li><strong>Anticiper les reports d\\u2019e-mails<\\\/strong> : Pr\\u00e9parez-vous \\u00e0 une augmentation des reports d\\u2019e-mails chez <strong>Gmail<\\\/strong>, ce qui vous permettra de r\\u00e9agir rapidement avant d\\u2019\\u00e9ventuels blocages.<\\\/li><li><strong>S\\u00e9paration des canaux de messagerie<\\\/strong> : L\\u2019utilisation de sous-domaines diff\\u00e9rents pour des <strong>types d\\u2019e-mails<\\\/strong> distincts permet de g\\u00e9rer la r\\u00e9putation et le filtrage par les services de messagerie.<\\\/li><\\\/ul>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"7c2ed51\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p data-pm-slice=\\\"1 1 []\\\">Cet ICP mesure la performance du pourcentage de destinataires qui ont ouvert l\\u2019e-mail et cliqu\\u00e9 sur au moins un lien dans l\\u2019e-mail, par rapport au nombre d\\u2019e-mails d\\u00e9livr\\u00e9s. En r\\u00e8gle g\\u00e9n\\u00e9rale, ce taux se situe autour de 3 %. <\\\/p>\",\"align\":\"justify\",\"ekit_all_conditions_list\":[{\"_id\":\"7dd7a1c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"137bb00b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"781e790\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"1c74c47c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d2d4301\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"7f141292\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"640cd1da\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":80.713,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"2e19d30a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Garder une longueur d'avance avant la mise \\u00e0 jour des emails 2024\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7199315c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>\\u00c0 l'approche des changements majeurs pr\\u00e9vus en <strong>f\\u00e9vrier 2024<\\\/strong>, la FAQ r\\u00e9cemment publi\\u00e9e par <strong>Gmail <\\\/strong>constitue une ressource inestimable, mettant en \\u00e9vidence toutes les modifications et exigences attendues des exp\\u00e9diteurs d'e-mails. Cette mise \\u00e0 jour, essentielle pour am\\u00e9liorer la <strong>s\\u00e9curit\\u00e9<\\\/strong> et <strong>l'authentification <\\\/strong>des e-mails, est particuli\\u00e8rement importante pour ceux qui envoient des <strong>emails marketing<\\\/strong>. Elle \\u00e9tablit de nouvelles normes pour lutter contre les e-mails ind\\u00e9sirables et r\\u00e9duire les <strong>plaintes pour spam<\\\/strong>, une mesure qui profitera aux <strong>utilisateurs de Gmail<\\\/strong> et aux <strong>titulaires de comptes de messagerie \\u00e9lectronique<\\\/strong> sur toutes les plateformes.  <\\\/p>\",\"ekit_all_conditions_list\":[],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"40a98d5c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":19.198,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"8b90ac1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":15466,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Stay-ahead-email-update.png\",\"alt\":\"Illustration of a person looking at a large envelope icon on a screen interface, symbolizing marketers' scrutiny of email deliverability standards.\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"7c02e1bc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Les sp\\u00e9cialistes du <strong>marketing par e-mail<\\\/strong> doivent d\\u00e9sormais veiller \\u00e0 ce que leur <strong>domaine d'envoi<\\\/strong> respecte ces nouvelles directives.<strong> L'authentification efficace<\\\/strong> des e-mails n'est plus une simple recommandation, mais un \\u00e9l\\u00e9ment essentiel pour pr\\u00e9server votre r\\u00e9putation dans le domaine du <strong>marketing num\\u00e9rique<\\\/strong>. Cela implique non seulement de respecter les aspects techniques de la <strong>s\\u00e9curit\\u00e9 des e-mails<\\\/strong>, mais aussi de g\\u00e9rer avec diligence vos <strong>taux de plaintes pour spam<\\\/strong> afin de pr\\u00e9server l'int\\u00e9grit\\u00e9 de votre domaine.  <\\\/p><p>De plus, ces mises \\u00e0 jour rappellent la nature dynamique du <strong>marketing par e-mail<\\\/strong>. Il est essentiel de rester flexible et inform\\u00e9 pour r\\u00e9ussir \\u00e0 s'adapter \\u00e0 ces changements. \\u00c0 titre d'exemple des progr\\u00e8s constants r\\u00e9alis\\u00e9s, une r\\u00e9cente <strong>mise \\u00e0 jour de Google<\\\/strong> concernant le traitement des donn\\u00e9es textuelles dans les e-mails aurait am\\u00e9lior\\u00e9 la <strong>d\\u00e9tection des spams<\\\/strong> de 38 %, ce qui est consid\\u00e9rable. N'est-ce pas l\\u00e0 une mise \\u00e0 jour qui change v\\u00e9ritablement la vie ?   <\\\/p><p>En r\\u00e9sum\\u00e9, les <strong>mises \\u00e0 jour de f\\u00e9vrier 2024<\\\/strong> repr\\u00e9sentent \\u00e0 la fois un d\\u00e9fi et une opportunit\\u00e9 pour les <strong>sp\\u00e9cialistes du marketing par e-mail<\\\/strong>. En restant inform\\u00e9, flexible et proactif, vous pouvez naviguer avec succ\\u00e8s \\u00e0 travers ces changements, en vous assurant que vos <strong>campagnes par e-mail<\\\/strong> restent efficaces et conformes aux nouvelles normes \\u00e9tablies par les principaux <strong>fournisseurs de messagerie \\u00e9lectronique<\\\/strong>. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ed05bf7\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"f7c4f4c\"}],\"ekit_section_parallax_multi_items\":[],\"content_position\":\"middle\",\"__globals__\":{\"border_color\":\"globals\\\/colors?id=primary\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"3498d45b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"ekit_all_conditions_list\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"__globals__\":{\"border_color\":\"globals\\\/colors?id=accent\",\"background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"background_background\":\"classic\",\"background_overlay_hover_transition\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"ekit_cursor_image_src\":{\"id\":13554,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-69.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"6905ad3d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h4><strong><span style=\\\"color: #f2a714;\\\">Besoin d'une assistance experte pour les mises \\u00e0 jour par e-mail en 2024 ? Contactez MailSoar !  <\\\/span><\\\/strong><\\\/h4><p>Vous vous sentez d\\u00e9pass\\u00e9 par les <strong>mises \\u00e0 jour par e-mail de f\\u00e9vrier 2024<\\\/strong> ? Ne naviguez pas seul dans ces eaux ! En tant qu'experts en mati\\u00e8re de <strong>d\\u00e9livrabilit\\u00e9 des e-mails<\\\/strong>, <strong>MailSoar <\\\/strong>est l\\u00e0 pour vous guider \\u00e0 travers ces changements. Contactez-nous pour b\\u00e9n\\u00e9ficier d'une assistance personnalis\\u00e9e et vous assurer que vos <strong>campagnes par e-mail<\\\/strong> restent efficaces et conformes. Travaillons ensemble sur ces mises \\u00e0 jour !    <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"fedb617\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"align\":\"center\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=secondary\"},\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"4e2f2823\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous d\\u00e8s maintenant\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip 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