{"id":16329,"date":"2021-08-26T12:15:00","date_gmt":"2021-08-26T10:15:00","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16329"},"modified":"2026-10-05T15:00:58","modified_gmt":"2026-10-05T13:00:58","slug":"difference-metrique-kpi","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/difference-metrique-kpi\/","title":{"rendered":"Guide Pratique : Comment diff\u00e9rencier m\u00e9trique et KPI\u202f?"},"content":{"rendered":"<h2>\n\t\t\t\tsommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>Dans l\u2019univers concurrentiel de l\u2019email marketing, la cl\u00e9 pour se d\u00e9marquer r\u00e9side dans l\u2019analyse pr\u00e9cise de vos campagnes \u00e0 travers les indicateurs cl\u00e9s de performance (KPI) et les m\u00e9triques. Mais avant de commencer l\u2019analyse de vos performances, vous devez savoir clairement quelle est la diff\u00e9rence entre une m\u00e9trique et un KPI. <\/p>\n<p>Chez MailSoar, sp\u00e9cialiste de la d\u00e9livrabilit\u00e9 des emails, nous savons combien il est crucial de distinguer ces deux outils pour affiner votre strat\u00e9gie et atteindre vos objectifs. Dans cet article, nous allons voir la diff\u00e9rence entre ces deux \u00e9l\u00e9ments essentiels pour piloter efficacement vos campagnes d\u2019emailing.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-300x300.png\" alt=\"Difference between metric and KPI\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Setup-Analytics-amico.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Qu&rsquo;est-ce qu&rsquo;une m\u00e9trique ?<\/h2>\n<p>Une m\u00e9trique est une mesure quantifiable qui permet de <strong>suivre un processus<\/strong> ou une activit\u00e9 et d\u2019en <strong>mesurer le succ\u00e8s ou l\u2019\u00e9chec<\/strong>. Par cons\u00e9quent, tout ce qui est mesurable peut \u00eatre utilis\u00e9 comme mesure. <\/p>\n<p>Vous pouvez mesurer tous les param\u00e8tres que vous souhaitez, mais en r\u00e9alit\u00e9, il y aurait peut-\u00eatre trop de donn\u00e9es. C\u2019est pourquoi les entreprises choisissent les indicateurs cl\u00e9s de performance \u00e0 mesurer et collectent ensuite des donn\u00e9es pr\u00e9cises pour prendre des d\u00e9cisions.  <\/p>\n<h2>Quels sont les KPIs ?<\/h2>\n<p>Les KPIs ou indicateurs cl\u00e9s de performance sont des m\u00e9triques soigneusement s\u00e9lectionn\u00e9es qui refl\u00e8tent <strong>directement les objectifs strat\u00e9giques de votre entreprise<\/strong>. C\u2019est pourquoi vous devez d\u00e9finir un ensemble de valeurs par rapport auxquelles la m\u00e9trique est mesur\u00e9e.  <\/p>\n<p>Bien que chaque indicateur soit une m\u00e9trique, l\u2019inverse n\u2019est pas vrai. La distinction essentielle r\u00e9side dans leur alignement avec les objectifs de l\u2019entreprise <\/p>\n<p>Un indicateur efficace est celui qui vous informe sur l\u2019avanc\u00e9e vers vos objectifs principaux, comme le taux de conversion de vos campagnes d\u2019emailing, refl\u00e9tant directement l\u2019efficacit\u00e9 de votre strat\u00e9gie de d\u00e9livrabilit\u00e9.<\/p>\n<p>Les indicateurs de performances doivent \u00eatre :<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Sp\u00e9cifique <\/b>: vous devez le d\u00e9finir clairement et exprimer en d\u00e9tail la performance que vous souhaitez mesurer. Il peut s&rsquo;agir de mesures d&rsquo;activit\u00e9s, de mesures d&rsquo;objectifs, de mesures de projets ou de mesures de r\u00e9sultats.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Mesurable <\/b>: il doit \u00eatre mesurable, c&rsquo;est-\u00e0-dire que votre objectif doit \u00eatre un chiffre que vous aimeriez atteindre. Le type d&rsquo;objectif d\u00e9pend du type de mesure. Par exemple, si votre mesure est un pourcentage, l&rsquo;objectif doit l&rsquo;\u00eatre \u00e9galement.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Atteignable<\/b> : l&rsquo;objectif doit pouvoir \u00eatre atteint, \u00eatre valable et r\u00e9aliste.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t<b>Pertinent <\/b>: \u00e0 votre entreprise. Ils doivent vous donner les informations n\u00e9cessaires pour d\u00e9terminer si votre strat\u00e9gie fonctionne. En outre, ces informations doivent \u00eatre exactes et v\u00e9rifiables.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Temporel <\/b>: le but ou l&rsquo;objectif doit \u00eatre atteint dans un d\u00e9lai d\u00e9termin\u00e9 initialement.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-768x768.png\" alt=\"What\u2019s the difference between a metric and KPI?\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Data-Trends-rafiki.png 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>Avez-vous besoin d&rsquo;aide pour suivre les indicateurs d\u00e9livrabilit\u00e9 ? <\/h5>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.mailsoar.com\/fr\/contact\/\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez les experts de MailSoar<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>De plus, si vous souhaitez conna\u00eetre les indicateurs cl\u00e9s de performance (KPI) les plus importants \u00e0 suivre dans le cadre de vos campagnes par e-mail, consultez <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/email-kpis-que-vous-devriez-suivre\/\"><strong>cet article.<\/strong><\/a> Si vous vous int\u00e9ressez uniquement aux KPI li\u00e9s \u00e0 la d\u00e9livrabilit\u00e9 des e-mails, vous trouverez plus d&rsquo;informations <strong><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/email-deliverability-kpis\/\">ici<\/a><\/strong>.<\/p>\n<h2>Quelle est la diff\u00e9rence entre une m\u00e9trique et un KPI ?<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-768x768.png\" alt=\"What\u2019s the difference between a metric and KPI?\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2021\/08\/Design-stats-bro.png 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Tous deux sont <strong>importants et constituent des mesures quantifiables de l\u2019activit\u00e9 strat\u00e9gique ou tactique<\/strong>, m\u00eame s\u2019il existe quelques diff\u00e9rences.<\/p>\n<p>Les <strong>KPIs <\/strong>sont utilis\u00e9s pour<strong> suivre les buts ou les objectifs<\/strong> de l\u2019entreprise. Ils doivent pr\u00e9senter les caract\u00e9ristiques mentionn\u00e9es ci-dessus, \u00e0 savoir \u00eatre sp\u00e9cifiques, mesurables, atteignable, pertinents et temporels. <\/p>\n<p>Les <strong>m\u00e9triques<\/strong>, quant \u00e0 elles, sont utilis\u00e9es pour <strong>suivre les processus ou les activit\u00e9s<\/strong> de l\u2019entreprise. Il n\u2019est pas n\u00e9cessaire qu\u2019elles pr\u00e9sentent toutes les caract\u00e9ristiques mentionn\u00e9es ci-dessus (\u00e0 l\u2019exception du fait qu\u2019elles soient mesurables, ce qui est indispensable).  <\/p>\n<p>Pour r\u00e9sumer, les <strong>KPI sont les indicateurs les plus pertinents<\/strong> et les plus importants pour les objectifs et les performances de l\u2019entreprise. <\/p>\n<h2>Exemples de m\u00e9triques et de KPI<\/h2>\n<p>Pour illustrer, consid\u00e9rons deux exemples : le taux d\u2019ouverture des emails (m\u00e9trique) versus le taux de conversion des emails (KPI). Le premier offre une vision de l\u2019engagement initial, tandis que le second, mesure l\u2019efficacit\u00e9 de ces emails \u00e0 convertir les r\u00e9cepteurs en prenant des actions concr\u00e8tes, align\u00e9es avec les objectifs commerciaux. <\/p>\n<p>Quelques m\u00e9triques  <\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Augmentation du trafic web<\/b> : le nombre de personnes qui visitent votre site web. Il vous aide \u00e0 d\u00e9finir votre strat\u00e9gie, mais il n&rsquo;est pas relatif \u00e0 un objectif ou \u00e0 un but comme le serait un KPI.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Croissance du chiffre d&rsquo;affaires<\/b> : l&rsquo;augmentation ou la diminution des ventes de l&rsquo;entreprise sur une p\u00e9riode donn\u00e9e.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Classement des mots-cl\u00e9s SEO<\/b> : l&rsquo;analyse du classement des mots-cl\u00e9s vous permettra de conna\u00eetre le succ\u00e8s ou l&rsquo;\u00e9chec de leur utilisation. De plus, tout comme les m\u00e9triques mentionn\u00e9es ci-dessus, elle ne suit pas d&rsquo;objectif commercial.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>Quelques indicateurs de performances<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t<b>taux de reception des emails<\/b> : est le pourcentage d&#8217;emails qui atterrissent dans la bo\u00eete de r\u00e9ception cibl\u00e9e au lieu d&rsquo;atterrir dans le dossier ind\u00e9sirable ou le dossier spam.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Taux de clics (CTR)<\/b> : Le taux de clics est le pourcentage de personnes qui cliquent sur un lien dans votre email. C&rsquo;est une m\u00e9trique importante car elle vous donne des indications sur le d\u00e9roulement de l&rsquo;engagement. Vous pouvez lire des informations d\u00e9taill\u00e9es \u00e0 ce sujet ici.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t <b>Taux de d\u00e9sabonnement<\/b> : est le pourcentage de destinataires qui se d\u00e9sabonnent de votre liste d&#8217;emails. C&rsquo;est une tr\u00e8s bonne occasion de voir si une r\u00e9\u00e9valuation de votre strat\u00e9gie est n\u00e9cessaire.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h2>Comment suivre vos indicateurs de performances ?<\/h2>\n<p>Dans l\u2019<b>optimisation des campagnes d\u2019email marketing<\/b>, l\u2019utilisation de tableaux de bord pour le suivi vos indicateurs est essentielle pour une analyse et une prise de d\u00e9cision \u00e9clair\u00e9es. Des outils comme Looker Studio, DashThis ou Domo peuvent aider \u00e0 fournir des <b>visualisations claires et interactives des donn\u00e9es<\/b>. Pour ceux d\u00e9sireux d\u2019approfondir leur ma\u00eetrise de ces outils et d\u2019explorer les meilleures pratiques en mati\u00e8re de tableaux de bord, il existe une multitude de ressources en ligne, allant des tutoriels aux \u00e9tudes de cas.  <\/p>\n<p>Comprendre la <b>diff\u00e9rence entre une m\u00e9trique et un KPI<\/b> est plus qu\u2019une question de s\u00e9mantique\u202f; c\u2019est une strat\u00e9gie cruciale pour le succ\u00e8s de vos campagnes. Les m\u00e9triques fournissent des donn\u00e9es essentielles sur le fonctionnement de vos activit\u00e9s, tandis que des indicateurs cl\u00e9s de performances, align\u00e9s sur vos objectifs strat\u00e9giques, vous \u00e9clairent dans vos d\u00e9cisions. <\/p>\n<p>Cette distinction fondamentale guide non seulement la mesure de la performance, mais aussi le partage des ressources et l\u2019ajustement des strat\u00e9gies pour un impact maximal. En adoptant une approche mesur\u00e9e et <b>strat\u00e9gique dans la distinction et l\u2019application des KPIs<\/b> et m\u00e9triques, les entreprises peuvent naviguer avec pr\u00e9cision dans le paysage complexe du marketing num\u00e9rique, garantissant ainsi une croissance soutenue et la r\u00e9alisation de leurs objectifs \u00e0 long terme. <\/p>\n<p>MailSoar, une entreprise sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9, vous aidera \u00e0 am\u00e9liorer votre d\u00e9livrabilit\u00e9 et, par cons\u00e9quent, \u00e0 d\u00e9velopper votre activit\u00e9.<\/p>\n<p>Que vous soyez un exp\u00e9diteur exp\u00e9riment\u00e9 cherchant \u00e0 perfectionner la livraison de votre infrastructure ou qu&rsquo;une grande partie du retour sur investissement de votre entreprise soit li\u00e9e \u00e0 l&rsquo;arriv\u00e9e des email \u00e0 la bonne adresse, <strong>notre \u00e9quipe d&rsquo;experts est habitu\u00e9e \u00e0 g\u00e9rer la d\u00e9livrabilit\u00e9 continue d&rsquo;exp\u00e9diteurs massifs de tous les secteurs.<\/strong><\/p>\n<p>Contactez MailSoar pour <strong>optimiser la d\u00e9livrabilit\u00e9 de vos emails et am\u00e9liorer votre r\u00e9putation en mati\u00e8re d&rsquo;envoi postal gr\u00e2ce aux meilleures solutions.<\/strong><\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sommaire Dans l\u2019univers concurrentiel de l\u2019email marketing, la cl\u00e9 pour se d\u00e9marquer r\u00e9side dans l\u2019analyse pr\u00e9cise de vos campagnes \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Par cons\\u00e9quent, tout ce qui est mesurable peut \\u00eatre utilis\\u00e9 comme mesure. <\\\/span><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_border_border\":\"none\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a56bbbc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Vous pouvez mesurer tous les param\\u00e8tres que vous souhaitez, mais en r\\u00e9alit\\u00e9, il y aurait peut-\\u00eatre trop de donn\\u00e9es. C\\u2019est pourquoi les entreprises choisissent les indicateurs cl\\u00e9s de performance \\u00e0 mesurer et collectent ensuite des donn\\u00e9es pr\\u00e9cises pour prendre des d\\u00e9cisions.  <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"left\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"315710c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"781e790\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"10f45ba\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d2d4301\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"b317952\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quels sont les KPIs ?\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"886513a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eda9a6b\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"8d87f7d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"dbf516b\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"61954cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les KPIs ou indicateurs cl\\u00e9s de performance sont des m\\u00e9triques soigneusement s\\u00e9lectionn\\u00e9es qui refl\\u00e8tent <strong>directement les objectifs strat\\u00e9giques de votre entreprise<\\\/strong>. C\\u2019est pourquoi vous devez d\\u00e9finir un ensemble de valeurs par rapport auxquelles la m\\u00e9trique est mesur\\u00e9e.  <\\\/span><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_border_border\":\"none\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"aa74ac8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Bien que chaque indicateur soit une m\\u00e9trique, l\\u2019inverse n\\u2019est pas vrai. La distinction essentielle r\\u00e9side dans leur alignement avec les objectifs de l\\u2019entreprise <\\\/p><p>Un indicateur efficace est celui qui vous informe sur l\\u2019avanc\\u00e9e vers vos objectifs principaux, comme le taux de conversion de vos campagnes d\\u2019emailing, refl\\u00e9tant directement l\\u2019efficacit\\u00e9 de votre strat\\u00e9gie de d\\u00e9livrabilit\\u00e9.<\\\/p><p><span style=\\\"font-weight: 400;\\\">Les indicateurs de performances doivent \\u00eatre :<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"219e3b6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\"},\"align\":\"left\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"deb3573\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"f093cb6\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f4affbf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":69.8,\"ekit_all_conditions_list\":[{\"_id\":\"818ef53\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"6dbcdad\",\"elType\":\"widget\",\"settings\":{\"icon_list\":[{\"text\":\" <b>Sp\\u00e9cifique <\\\/b>: vous devez le d\\u00e9finir clairement et exprimer en d\\u00e9tail la performance que vous souhaitez mesurer. Il peut s'agir de mesures d'activit\\u00e9s, de mesures d'objectifs, de mesures de projets ou de mesures de r\\u00e9sultats. \",\"selected_icon\":{\"value\":\"fas fa-check-circle\",\"library\":\"fa-solid\"},\"_id\":\"46faff5\",\"index\":0},{\"text\":\" <b>Mesurable <\\\/b>: il doit \\u00eatre mesurable, c'est-\\u00e0-dire que votre objectif doit \\u00eatre un chiffre que vous aimeriez atteindre. Le type d'objectif d\\u00e9pend du type de mesure. Par exemple, si votre mesure est un pourcentage, l'objectif doit l'\\u00eatre \\u00e9galement.  \",\"selected_icon\":{\"value\":\"fas fa-check-circle\",\"library\":\"fa-solid\"},\"_id\":\"8ddbe64\",\"index\":1},{\"text\":\" <b>Atteignable<\\\/b> : l'objectif doit pouvoir \\u00eatre atteint, \\u00eatre valable et r\\u00e9aliste.\",\"selected_icon\":{\"value\":\"fas fa-check-circle\",\"library\":\"fa-solid\"},\"_id\":\"b012461\",\"index\":2},{\"text\":\"<b>Pertinent <\\\/b>: \\u00e0 votre entreprise. Ils doivent vous donner les informations n\\u00e9cessaires pour d\\u00e9terminer si votre strat\\u00e9gie fonctionne. En outre, ces informations doivent \\u00eatre exactes et v\\u00e9rifiables.  \",\"selected_icon\":{\"value\":\"fas fa-check-circle\",\"library\":\"fa-solid\"},\"_id\":\"e99bd30\",\"index\":3},{\"text\":\" <b>Temporel <\\\/b>: le but ou l'objectif doit \\u00eatre atteint dans un d\\u00e9lai d\\u00e9termin\\u00e9 initalement. \",\"selected_icon\":{\"value\":\"fas fa-check-circle\",\"library\":\"fa-solid\"},\"_id\":\"1fc308c\",\"index\":4}],\"space_between\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"text_indent\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"cef1c1d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"icon_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-list\"}],\"isInner\":false},{\"id\":\"d83c899\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":30.152,\"ekit_all_conditions_list\":[{\"_id\":\"68cdba2\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"0e68ce6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Data-Trends-rafiki.png\",\"id\":15031},\"_margin\":{\"unit\":\"px\",\"top\":\"-50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"65734c3\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"3071a1c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Avez-vous besoin d'aide pour suivre les indicateurs d\\u00e9livrabilit\\u00e9 ? \",\"header_size\":\"h5\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"600\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"15\",\"isLinked\":false},\"ekit_all_conditions_list\":[{\"_id\":\"2c95174\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d6d103d\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez les experts de MailSoar\",\"link\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/contact\\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"ekit_all_conditions_list\":[{\"_id\":\"b440d25\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6ac96e4\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"7ae09f5\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"139e8c0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d284a77\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"b32818e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">De plus, si vous souhaitez conna\\u00eetre les indicateurs cl\\u00e9s de performance (KPI) les plus importants \\u00e0 suivre dans le cadre de vos campagnes par e-mail, consultez<\\\/span> <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/?p=16103\\\"><span style=\\\"font-weight: 400;\\\"><strong>cet article.<\\\/strong><\\\/span><\\\/a> <span style=\\\"font-weight: 400;\\\">Si vous vous int\\u00e9ressez uniquement aux KPI li\\u00e9s \\u00e0 la d\\u00e9livrabilit\\u00e9 des e-mails, vous trouverez plus d'informations<\\\/span> <strong><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/?p=16121\\\">ici<\\\/a><\\\/strong>.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"a044858\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9f70079\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"781e790\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"e5185a6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d2d4301\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"bb81475\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelle est la diff\\u00e9rence entre une m\\u00e9trique et un KPI ?\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"69c6f2c\",\"elType\":\"section\",\"settings\":{\"content_position\":\"middle\",\"structure\":\"20\",\"ekit_all_conditions_list\":[{\"_id\":\"f03e597\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"0a01252\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":27.919,\"ekit_all_conditions_list\":[{\"_id\":\"1c2031c\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"901e4b2\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Design-stats-bro.png\",\"id\":15032},\"image_size\":\"medium_large\",\"ekit_all_conditions_list\":[{\"_id\":\"0f33171\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"11f8d40\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":72.081,\"ekit_all_conditions_list\":[{\"_id\":\"176b483\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"24a18b7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Tous deux sont <strong>importants et constituent des mesures quantifiables de l\\u2019activit\\u00e9 strat\\u00e9gique ou tactique<\\\/strong>, m\\u00eame s\\u2019il existe quelques diff\\u00e9rences.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les <strong>KPIs <\\\/strong>sont utilis\\u00e9s pour<strong> suivre les buts ou les objectifs<\\\/strong> de l\\u2019entreprise. Ils doivent pr\\u00e9senter les caract\\u00e9ristiques mentionn\\u00e9es ci-dessus, \\u00e0 savoir \\u00eatre sp\\u00e9cifiques, mesurables, atteignable, pertinents et temporels. <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les <strong>m\\u00e9triques<\\\/strong>, quant \\u00e0 elles, sont utilis\\u00e9es pour <strong>suivre les processus ou les activit\\u00e9s<\\\/strong> de l\\u2019entreprise. Il n\\u2019est pas n\\u00e9cessaire qu\\u2019elles pr\\u00e9sentent toutes les caract\\u00e9ristiques mentionn\\u00e9es ci-dessus (\\u00e0 l\\u2019exception du fait qu\\u2019elles soient mesurables, ce qui est indispensable).  <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour r\\u00e9sumer, les <strong>KPI sont les indicateurs les plus pertinents<\\\/strong> et les plus importants pour les objectifs et les performances de l\\u2019entreprise. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"align\":\"left\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":83},\"_flex_order_custom\":1,\"_flex_size\":\"none\",\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"_background_background\":\"classic\",\"_border_border\":\"none\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"25\",\"bottom\":\"25\",\"left\":\"25\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d3921e2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"781e790\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"0c046a8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d2d4301\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"fbe080e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exemples de m\\u00e9triques et de KPI\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4ef9cc7\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"39f81f2\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"d89a855\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"1510bde\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"19abe0f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Pour illustrer, consid\\u00e9rons deux exemples : le taux d\\u2019ouverture des emails (m\\u00e9trique) versus le taux de conversion des emails (KPI). Le premier offre une vision de l\\u2019engagement initial, tandis que le second, mesure l\\u2019efficacit\\u00e9 de ces emails \\u00e0 convertir les r\\u00e9cepteurs en prenant des actions concr\\u00e8tes, align\\u00e9es avec les objectifs commerciaux. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"9b5a623\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"5e00000\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Quelques m\\u00e9triques  <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"9b5a623\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"33f1256\",\"elType\":\"widget\",\"settings\":{\"icon_list\":[{\"text\":\" <b>Augmentation du trafic web<\\\/b> : le nombre de personnes qui visitent votre site web. Il vous aide \\u00e0 d\\u00e9finir votre strat\\u00e9gie, mais il n'est pas relatif \\u00e0 un objectif ou \\u00e0 un but comme le serait un KPI. \",\"selected_icon\":{\"value\":\"fas fa-chevron-circle-right\",\"library\":\"fa-solid\"},\"_id\":\"46faff5\",\"index\":0},{\"text\":\" <b>Croissance du chiffre d'affaires<\\\/b> : l'augmentation ou la diminution des ventes de l'entreprise sur une p\\u00e9riode donn\\u00e9e.\",\"selected_icon\":{\"value\":\"fas fa-chevron-circle-right\",\"library\":\"fa-solid\"},\"_id\":\"055b9ec\",\"index\":1},{\"text\":\" <b>Classement des mots-cl\\u00e9s SEO<\\\/b> : l'analyse du classement des mots-cl\\u00e9s vous permettra de conna\\u00eetre le succ\\u00e8s ou l'\\u00e9chec de leur utilisation. De plus, tout comme les m\\u00e9triques mentionn\\u00e9es ci-dessus, elle ne suit pas d'objectif commercial.  \",\"selected_icon\":{\"value\":\"fas fa-chevron-circle-right\",\"library\":\"fa-solid\"},\"_id\":\"0b8bac8\",\"index\":2}],\"space_between\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"text_indent\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"cef1c1d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"icon_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-list\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2cf1d30\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"39f81f2\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"4c054a8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"1510bde\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"a9d7e99\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Quelques indicateurs de performances<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"9b5a623\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"f1109c2\",\"elType\":\"widget\",\"settings\":{\"icon_list\":[{\"text\":\"<b>taux de reception des emails<\\\/b> : est le pourcentage d'emails qui atterrissent dans la bo\\u00eete de r\\u00e9ception cibl\\u00e9e au lieu d'atterrir dans le dossier ind\\u00e9sirable ou le dossier spam.  \",\"selected_icon\":{\"value\":\"fas fa-chevron-circle-right\",\"library\":\"fa-solid\"},\"_id\":\"46faff5\",\"index\":0},{\"text\":\" <b>Taux de clics (CTR)<\\\/b> : Le taux de clics est le pourcentage de personnes qui cliquent sur un lien dans votre email. C'est une m\\u00e9trique importante car elle vous donne des indications sur le d\\u00e9roulement de l'engagement. Vous pouvez lire des informations d\\u00e9taill\\u00e9es \\u00e0 ce sujet ici.   \",\"selected_icon\":{\"value\":\"fas fa-chevron-circle-right\",\"library\":\"fa-solid\"},\"_id\":\"055b9ec\",\"index\":1},{\"text\":\" <b>Taux de d\\u00e9sabonnement<\\\/b> : est le pourcentage de destinataires qui se d\\u00e9sabonnent de votre liste d'emails. C'est une tr\\u00e8s bonne occasion de voir si une r\\u00e9\\u00e9valuation de votre strat\\u00e9gie est n\\u00e9cessaire. \",\"selected_icon\":{\"value\":\"fas fa-chevron-circle-right\",\"library\":\"fa-solid\"},\"_id\":\"0b8bac8\",\"index\":2}],\"space_between\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"text_indent\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"cef1c1d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"icon_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"icon-list\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"445f52e\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"d9cb7e8\"}],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"4222445\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"dd897d0\"}],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"02ec3b9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment suivre vos indicateurs de performances ?\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=accent\"},\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"_flex_order\":\"custom\",\"_flex_order_custom\":0,\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f5cfba1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Dans l\\u2019<b>optimisation des campagnes d\\u2019email marketing<\\\/b>, l\\u2019utilisation de tableaux de bord pour le suivi vos indicateurs est essentielle pour une analyse et une prise de d\\u00e9cision \\u00e9clair\\u00e9es. Des outils comme Looker Studio, DashThis ou Domo peuvent aider \\u00e0 fournir des <b>visualisations claires et interactives des donn\\u00e9es<\\\/b>. Pour ceux d\\u00e9sireux d\\u2019approfondir leur ma\\u00eetrise de ces outils et d\\u2019explorer les meilleures pratiques en mati\\u00e8re de tableaux de bord, il existe une multitude de ressources en ligne, allant des tutoriels aux \\u00e9tudes de cas.  <\\\/p>\\n<p>Comprendre la <b>diff\\u00e9rence entre une m\\u00e9trique et un KPI<\\\/b> est plus qu\\u2019une question de s\\u00e9mantique\\u202f; c\\u2019est une strat\\u00e9gie cruciale pour le succ\\u00e8s de vos campagnes. Les m\\u00e9triques fournissent des donn\\u00e9es essentielles sur le fonctionnement de vos activit\\u00e9s, tandis que des indicateurs cl\\u00e9s de performances, align\\u00e9s sur vos objectifs strat\\u00e9giques, vous \\u00e9clairent dans vos d\\u00e9cisions. <\\\/p>\\n<p>Cette distinction fondamentale guide non seulement la mesure de la performance, mais aussi le partage des ressources et l\\u2019ajustement des strat\\u00e9gies pour un impact maximal. En adoptant une approche mesur\\u00e9e et <b>strat\\u00e9gique dans la distinction et l\\u2019application des KPIs<\\\/b> et m\\u00e9triques, les entreprises peuvent naviguer avec pr\\u00e9cision dans le paysage complexe du marketing num\\u00e9rique, garantissant ainsi une croissance soutenue et la r\\u00e9alisation de leurs objectifs \\u00e0 long terme. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9fdba8b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[],\"ekit_section_parallax_multi_items\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy 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activit\\u00e9.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Que vous soyez un exp\\u00e9diteur exp\\u00e9riment\\u00e9 cherchant \\u00e0 perfectionner la livraison de votre infrastructure ou qu'une grande partie du retour sur investissement de votre entreprise soit li\\u00e9e \\u00e0 l'arriv\\u00e9e des email \\u00e0 la bonne adresse, <strong>notre \\u00e9quipe d'experts est habitu\\u00e9e \\u00e0 g\\u00e9rer la d\\u00e9livrabilit\\u00e9 continue d'exp\\u00e9diteurs massifs de tous les secteurs.<\\\/strong><\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Contactez MailSoar pour <strong>optimiser la d\\u00e9livrabilit\\u00e9 de vos emails et am\\u00e9liorer votre r\\u00e9putation en mati\\u00e8re d'envoi postal gr\\u00e2ce aux meilleures solutions.<\\\/strong><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"fedb617\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ha_advanced_tooltip_content\":\"I am a 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