{"id":16378,"date":"2024-06-19T11:30:00","date_gmt":"2024-06-19T09:30:00","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16378"},"modified":"2026-10-05T15:00:47","modified_gmt":"2026-10-05T13:00:47","slug":"role-agence-delivrabilite-email","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/role-agence-delivrabilite-email\/","title":{"rendered":"Agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des e-mails : pourquoi est-ce important ?"},"content":{"rendered":"<h2>\n\t\t\t\tsommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>Bonjour et bienvenue chez MailSoar ! Vous vous demandez peut-\u00eatre ce qu&rsquo;est une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des e-mails et pourquoi vous devriez faire appel \u00e0 nous ? <\/p>\n<p>Vous \u00eates au bon endroit ! Chez MailSoar, nous sommes sp\u00e9cialis\u00e9s dans l&rsquo;optimisation de la d\u00e9livrabilit\u00e9 des e-mails, et nous sommes l\u00e0 pour vous expliquer pourquoi il est important de prendre la d\u00e9livrabilit\u00e9 au s\u00e9rieux. <\/p>\n<h2>Qu&rsquo;est-ce qu&rsquo;une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des e-mails ?<\/h2>\n<h3>\n\t\t\t\t\t\t\tD\u00e9finir la d\u00e9livrabilit\u00e9 des e-mails<br \/>\n\t\t\t\t\t<\/h3>\n<p>La d\u00e9livrabilit\u00e9 des e-mails d\u00e9signe la capacit\u00e9 de vos e-mails \u00e0 atteindre la bo\u00eete de r\u00e9ception de vos destinataires sans \u00eatre filtr\u00e9s comme spam. En d&rsquo;autres termes, il s&rsquo;agit de l&rsquo;ensemble des techniques et des bonnes pratiques qui permettent \u00e0 vos messages d&rsquo;\u00e9viter les filtres anti-spam et d&rsquo;arriver directement dans la bo\u00eete de r\u00e9ception de vos contacts. <\/p>\n<p>La d\u00e9livrabilit\u00e9 est un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie de marketing par e-mail. Apr\u00e8s tout, peu importe la qualit\u00e9 du contenu de vos e-mails s&rsquo;ils n&rsquo;arrivent pas \u00e0 destination. Une bonne d\u00e9livrabilit\u00e9 garantit que vos communications sont bien re\u00e7ues, ce qui augmente les chances que vos e-mails soient ouverts, lus et suivis par les destinataires.  <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-1030x1030.png\" alt=\"Email deliverability refers to the ability of your emails to reach your recipients&#039; inboxes without being filtered as spam. In other words, it&#039;s the set of techniques and best practices that enable your messages to avoid spam filters and arrive directly in your contacts&#039; inboxes. Deliverability is an essential element of any email marketing strategy. After all, it doesn&#039;t matter how good the content of your e-mails is, if they don&#039;t reach their destination. Good deliverability ensures that your communications are well received, increasing the chances that your emails will be opened, read and acted upon.\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-1300x1300.png 1300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-mailsoar.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tFacteurs qui influencent la d\u00e9livrabilit\u00e9 des e-mails<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>R\u00e9putation de l&rsquo;exp\u00e9diteur<\/strong> : les fournisseurs de services d&#8217;emails (Gmail, Outlook, etc.) surveillent la <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/reputation-expediteur\/\">r\u00e9putation des exp\u00e9diteurs<\/a>. Si vos e-mails sont souvent marqu\u00e9s comme spam, votre r\u00e9putation en p\u00e2tira et vos e-mails risquent de ne pas \u00eatre d\u00e9livr\u00e9s. <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Qualit\u00e9 de la liste de diffusion<\/strong> : une liste propre, compos\u00e9e de contacts qui ont explicitement accept\u00e9 de recevoir vos e-mails, am\u00e9liore consid\u00e9rablement la d\u00e9livrabilit\u00e9. Les adresses invalides ou inactives doivent \u00eatre supprim\u00e9es r\u00e9guli\u00e8rement. <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Contenu des e-mails <\/strong>: les <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/comment-fonctionnent-les-filtres-antispam\/\">filtres anti-spam <\/a>analysent le contenu de vos e-mails. L&rsquo;utilisation de mots consid\u00e9r\u00e9s comme du spam ou l&rsquo;envoi d&rsquo;e-mails trop volumineux peut nuire \u00e0 la d\u00e9livrabilit\u00e9. <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Param\u00e8tres techniques <\/strong>: les aspects techniques tels que l&rsquo;<a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/authentification-emails-important\/\">authentification des e-mails<\/a> (SPF, DKIM, DMARC) jouent un r\u00f4le crucial dans la d\u00e9livrabilit\u00e9.<\/li>\n<\/ul>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tLe r\u00f4le d&rsquo;une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des e-mails<br \/>\n\t\t\t\t\t<\/h3>\n<p>Chez MailSoar, notre mission est d&rsquo;optimiser les performances de vos campagnes emailing. Nous utilisons des outils et des techniques avanc\u00e9s pour analyser et am\u00e9liorer vos taux de d\u00e9livrabilit\u00e9, afin de garantir que vos emails parviennent \u00e0 destination. <\/p>\n<h2>Pourquoi faire appel \u00e0 une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 ?<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 224H24c-13.255 0-24 10.745-24 24v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V248c0-13.255-10.745-24-24-24zM64 472c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zM384 81.452c0 42.416-25.97 66.208-33.277 94.548h101.723c33.397 0 59.397 27.746 59.553 58.098.084 17.938-7.546 37.249-19.439 49.197l-.11.11c9.836 23.337 8.237 56.037-9.308 79.469 8.681 25.895-.069 57.704-16.382 74.757 4.298 17.598 2.244 32.575-6.148 44.632C440.202 511.587 389.616 512 346.839 512l-2.845-.001c-48.287-.017-87.806-17.598-119.56-31.725-15.957-7.099-36.821-15.887-52.651-16.178-6.54-.12-11.783-5.457-11.783-11.998v-213.77c0-3.2 1.282-6.271 3.558-8.521 39.614-39.144 56.648-80.587 89.117-113.111 14.804-14.832 20.188-37.236 25.393-58.902C282.515 39.293 291.817 0 312 0c24 0 72 8 72 81.452z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tAvantages de l&rsquo;externalisation de la d\u00e9livrabilit\u00e9<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tLorsque vous faites appel \u00e0 une agence sp\u00e9cialis\u00e9e telle que MailSoar, vous b\u00e9n\u00e9ficiez de notre expertise tout en vous concentrant sur votre c\u0153ur de m\u00e9tier. Nous nous occupons des aspects techniques de vos e-mails, vous permettant ainsi d&rsquo;\u00e9conomiser du temps et de l&rsquo;\u00e9nergie. \t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M501.1 395.7L384 278.6c-23.1-23.1-57.6-27.6-85.4-13.9L192 158.1V96L64 0 0 64l96 128h62.1l106.6 106.6c-13.6 27.8-9.2 62.3 13.9 85.4l117.1 117.1c14.6 14.6 38.2 14.6 52.7 0l52.7-52.7c14.5-14.6 14.5-38.2 0-52.7zM331.7 225c28.3 0 54.9 11 74.9 31l19.4 19.4c15.8-6.9 30.8-16.5 43.8-29.5 37.1-37.1 49.7-89.3 37.9-136.7-2.2-9-13.5-12.1-20.1-5.5l-74.4 74.4-67.9-11.3L334 98.9l74.4-74.4c6.6-6.6 3.4-17.9-5.7-20.2-47.4-11.7-99.6.9-136.6 37.9-28.5 28.5-41.9 66.1-41.2 103.6l82.1 82.1c8.1-1.9 16.5-2.9 24.7-2.9zm-103.9 82l-56.7-56.7L18.7 402.8c-25 25-25 65.5 0 90.5s65.5 25 90.5 0l123.6-123.6c-7.6-19.9-9.9-41.6-5-62.7zM64 472c-13.2 0-24-10.8-24-24 0-13.3 10.7-24 24-24s24 10.7 24 24c0 13.2-10.7 24-24 24z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tExpertise technique et outils sp\u00e9cialis\u00e9s<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tNous disposons d&rsquo;outils performants et d&rsquo;une \u00e9quipe d&rsquo;experts pour surveiller et optimiser vos campagnes emailing. Nous analysons votre infrastructure, v\u00e9rifions la sant\u00e9 de vos listes de diffusion et optimisons le contenu de vos e-mails afin d&rsquo;assurer une meilleure d\u00e9livrabilit\u00e9. \t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-1030x1030.png\" alt=\"illustration d&#039;un spamourai, les experts en d\u00e9livrabilit\u00e9 des emails au sein de mailsoar\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-1300x1300.png 1300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/email-delivrabilite-mailsoar-spamourai.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tAm\u00e9lioration des taux de livraison et de conversion<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tEn optimisant la d\u00e9livrabilit\u00e9 de vos e-mails, nous augmentons vos chances d&rsquo;atteindre votre audience et d&rsquo;am\u00e9liorer vos taux de conversion. Des e-mails bien d\u00e9livr\u00e9s signifient plus d&rsquo;ouvertures, plus de clics et un meilleur retour sur investissement pour vos campagnes marketing. \t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"809\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-1018x1030.png\" alt=\"Three spamourai looking for a deliverability agency on a computer\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-1018x1030.png 1018w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-297x300.png 297w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-768x777.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourai-explique-e1662472692755-1.png 1397w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Gardez une longueur d&rsquo;avance et assurez-vous que vos e-mails arrivent bien \u00e0 destination. <strong>Contactez-nous d\u00e8s aujourd&rsquo;hui pour optimiser vos strat\u00e9gies de d\u00e9livrabilit\u00e9 des e-mails.<\/strong><\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>Services d&rsquo;agence sp\u00e9cialis\u00e9s dans la d\u00e9livrabilit\u00e9 des e-mails<\/h2>\n<h3>\n\t\t\t\t\t\t\tAudit et analyse de la d\u00e9livrabilit\u00e9<br \/>\n\t\t\t\t\t<\/h3>\n<p>Nous r\u00e9alisons un <a href=\"https:\/\/www.mailsoar.com\/fr\/solutions\/audit-delivrabilite\/\">audit complet<\/a> de votre strat\u00e9gie d&#8217;emailing afin d&rsquo;identifier les points \u00e0 am\u00e9liorer et vous proposons des solutions sur mesure pour optimiser vos envois. Nous commen\u00e7ons par un audit complet de vos pratiques actuelles en mati\u00e8re d&#8217;emailing. Cet audit porte sur la r\u00e9putation de votre domaine, la qualit\u00e9 de vos listes de contacts et les param\u00e8tres techniques de votre infrastructure d&#8217;emailing.  <\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tConfiguration des infrastructures d&#8217;emails<br \/>\n\t\t\t\t\t<\/h3>\n<p>L&rsquo;une des cl\u00e9s d&rsquo;une bonne d\u00e9livrabilit\u00e9 des e-mails r\u00e9side dans une<a href=\"https:\/\/www.mailsoar.com\/fr\/solutions\/recovery-delivrabilite\/\"> infrastructure de messagerie robuste et bien configur\u00e9e.<\/a> Chez MailSoar, nous pouvons vous aider \u00e0 cr\u00e9er et \u00e0 optimiser votre infrastructure technique afin de garantir une d\u00e9livrabilit\u00e9 optimale. <\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480 160H32c-17.673 0-32-14.327-32-32V64c0-17.673 14.327-32 32-32h448c17.673 0 32 14.327 32 32v64c0 17.673-14.327 32-32 32zm-48-88c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm-64 0c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm112 248H32c-17.673 0-32-14.327-32-32v-64c0-17.673 14.327-32 32-32h448c17.673 0 32 14.327 32 32v64c0 17.673-14.327 32-32 32zm-48-88c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm-64 0c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm112 248H32c-17.673 0-32-14.327-32-32v-64c0-17.673 14.327-32 32-32h448c17.673 0 32 14.327 32 32v64c0 17.673-14.327 32-32 32zm-48-88c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm-64 0c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tConfiguration du serveur de messagerie \u00e9lectronique<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tNous vous aidons \u00e0 configurer vos serveurs de messagerie conform\u00e9ment aux meilleures pratiques. Une bonne configuration du serveur r\u00e9duit le risque de blocage par les fournisseurs de messagerie \u00e9lectronique. \t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M436 160c6.6 0 12-5.4 12-12v-40c0-6.6-5.4-12-12-12h-20V48c0-26.5-21.5-48-48-48H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h320c26.5 0 48-21.5 48-48v-48h20c6.6 0 12-5.4 12-12v-40c0-6.6-5.4-12-12-12h-20v-64h20c6.6 0 12-5.4 12-12v-40c0-6.6-5.4-12-12-12h-20v-64h20zm-228-32c35.3 0 64 28.7 64 64s-28.7 64-64 64-64-28.7-64-64 28.7-64 64-64zm112 236.8c0 10.6-10 19.2-22.4 19.2H118.4C106 384 96 375.4 96 364.8v-19.2c0-31.8 30.1-57.6 67.2-57.6h5c12.3 5.1 25.7 8 39.8 8s27.6-2.9 39.8-8h5c37.1 0 67.2 25.8 67.2 57.6v19.2z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tGestion des adresses IP<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tNous pouvons vous conseiller sur l&rsquo;utilisation d&rsquo;adresses IP d\u00e9di\u00e9es ou partag\u00e9es, en fonction de vos besoins sp\u00e9cifiques. Une gestion strat\u00e9gique des adresses IP permet de maintenir une bonne r\u00e9putation d&rsquo;exp\u00e9diteur et d&rsquo;\u00e9viter les probl\u00e8mes de blocage. \t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tTester votre infrastructure<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tNos \u00e9quipes effectuent des tests approfondis pour v\u00e9rifier vos adresses IP et les configurations de vos serveurs. Nous nous assurons que votre infrastructure est pr\u00eate \u00e0 envoyer vos e-mails en identifiant et en r\u00e9solvant tout probl\u00e8me avant qu&rsquo;il n&rsquo;affecte vos campagnes. \t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 480H48c-26.51 0-48-21.49-48-48V80c0-26.51 21.49-48 48-48h416c26.51 0 48 21.49 48 48v352c0 26.51-21.49 48-48 48zM128 120c-22.091 0-40 17.909-40 40s17.909 40 40 40 40-17.909 40-40-17.909-40-40-40zm0 96c-22.091 0-40 17.909-40 40s17.909 40 40 40 40-17.909 40-40-17.909-40-40-40zm0 96c-22.091 0-40 17.909-40 40s17.909 40 40 40 40-17.909 40-40-17.909-40-40-40zm288-136v-32c0-6.627-5.373-12-12-12H204c-6.627 0-12 5.373-12 12v32c0 6.627 5.373 12 12 12h200c6.627 0 12-5.373 12-12zm0 96v-32c0-6.627-5.373-12-12-12H204c-6.627 0-12 5.373-12 12v32c0 6.627 5.373 12 12 12h200c6.627 0 12-5.373 12-12zm0 96v-32c0-6.627-5.373-12-12-12H204c-6.627 0-12 5.373-12 12v32c0 6.627 5.373 12 12 12h200c6.627 0 12-5.373 12-12z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tGestion des listes de diffusion<br \/>\n\t\t\t\t\t<\/h3>\n<p>Il est essentiel de maintenir une liste de diffusion propre et bien segment\u00e9e pour \u00e9viter les probl\u00e8mes de d\u00e9livrabilit\u00e9. Nous pouvons vous aider \u00e0 g\u00e9rer vos listes, \u00e0 supprimer les adresses inactives ou invalides et \u00e0 segmenter efficacement votre audience. Pour la validation des adresses e-mail, par exemple, nous travaillons en partenariat avec plusieurs plateformes telles que <a href=\"https:\/\/www.usebouncer.com\" target=\"_blank\" rel=\"noopener\">Bouncer<\/a>, sp\u00e9cialis\u00e9e dans la validation des adresses e-mail, afin de maintenir la qualit\u00e9 de vos listes de diffusion.  <\/p>\n<h3>\n\t\t\t\t\t\t\tOptimisation du contenu des emails<br \/>\n\t\t\t\t\t<\/h3>\n<p>Le contenu de vos e-mails joue un r\u00f4le cl\u00e9 dans leur d\u00e9livrabilit\u00e9. Nous vous conseillons sur les meilleures pratiques en mati\u00e8re de cr\u00e9ation de contenu afin d&rsquo;\u00e9viter les filtres anti-spam. Cela inclut l&rsquo;optimisation des lignes d&rsquo;objet, du corps du texte et des appels \u00e0 l&rsquo;action afin de maximiser l&rsquo;engagement sans d\u00e9clencher les filtres anti-spam.  <\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 256H152V152.9c0-39.6 31.7-72.5 71.3-72.9 40-.4 72.7 32.1 72.7 72v16c0 13.3 10.7 24 24 24h32c13.3 0 24-10.7 24-24v-16C376 68 307.5-.3 223.5 0 139.5.3 72 69.5 72 153.5V256H48c-26.5 0-48 21.5-48 48v160c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zM264 408c0 22.1-17.9 40-40 40s-40-17.9-40-40v-48c0-22.1 17.9-40 40-40s40 17.9 40 40v48z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tConfiguration des protocoles d&rsquo;authentification<br \/>\n\t\t\t\t\t<\/h3>\n<p>Nous v\u00e9rifions et configurons l&rsquo;<a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/authentification-emails-important\/\" target=\"_blank\" rel=\"noopener\">authentification des e-mails<\/a> (Sender Policy Framework, DomainKeys Identified Mail, DMARC) afin de garantir que vos e-mails sont correctement authentifi\u00e9s, ce qui am\u00e9liore la confiance des fournisseurs de services de messagerie et la d\u00e9livrabilit\u00e9.<\/p>\n<h3>\n\t\t\t\t\t\t\tSuivi et rapports<br \/>\n\t\t\t\t\t<\/h3>\n<p>Nous ne nous contentons pas d&rsquo;envoyer les e-mails. Une fois les am\u00e9liorations mises en \u0153uvre, nous surveillons en permanence les performances de vos campagnes. Nous fournissons des rapports d\u00e9taill\u00e9s et des recommandations afin de maintenir et d&rsquo;am\u00e9liorer la d\u00e9livrabilit\u00e9 au fil du temps.  <\/p>\n<h2>Comment choisir la bonne agence de d\u00e9livrabilit\u00e9 des emails ?<br \/>\n<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-1030x1030.png\" alt=\"Illustration of the mailsoar expert in the deliverability agency\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-1300x1300.png 1300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/06\/Spamourail-expertise.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tCrit\u00e8res \u00e0 prendre en compte<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tLorsque vous choisissez une agence, il est important de tenir compte de son exp\u00e9rience, de ses outils et de ses r\u00e9f\u00e9rences. Chez MailSoar, notre longue exp\u00e9rience et nos r\u00e9sultats \u00e9prouv\u00e9s parlent d&rsquo;eux-m\u00eames. \t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M202.021 0C122.202 0 70.503 32.703 29.914 91.026c-7.363 10.58-5.093 25.086 5.178 32.874l43.138 32.709c10.373 7.865 25.132 6.026 33.253-4.148 25.049-31.381 43.63-49.449 82.757-49.449 30.764 0 68.816 19.799 68.816 49.631 0 22.552-18.617 34.134-48.993 51.164-35.423 19.86-82.299 44.576-82.299 106.405V320c0 13.255 10.745 24 24 24h72.471c13.255 0 24-10.745 24-24v-5.773c0-42.86 125.268-44.645 125.268-160.627C377.504 66.256 286.902 0 202.021 0zM192 373.459c-38.196 0-69.271 31.075-69.271 69.271 0 38.195 31.075 69.27 69.271 69.27s69.271-31.075 69.271-69.271-31.075-69.27-69.271-69.27z\"><\/path><\/svg>\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tQuestions \u00e0 poser lors de votre s\u00e9lection<br \/>\n\t\t\t\t\t<\/h3>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 nous poser toutes vos questions : <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quels outils utilisons-nous ?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quelle exp\u00e9rience avons-nous eue avec des entreprises similaires \u00e0 la v\u00f4tre ?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quels r\u00e9sultats avons-nous obtenus pour nos clients pr\u00e9c\u00e9dents ?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Qui supervisera votre compte ?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quelle est notre disponibilit\u00e9 ?<\/li>\n<\/ul>\n<p>Chez MailSoar, nous sommes transparents et pr\u00eats \u00e0 vous fournir toutes les informations dont vous avez besoin. Nos \u00e9quipes sont d\u00e9di\u00e9es \u00e0 votre compte, vous disposerez donc d&rsquo;un interlocuteur d\u00e9di\u00e9 qui r\u00e9pondra \u00e0 toutes vos questions et vous accompagnera tout au long de votre projet. <\/p>\n<\/p>\n<p>Faire appel \u00e0 une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des e-mails telle que MailSoar peut transformer votre strat\u00e9gie de marketing par e-mail. En optimisant vos taux de d\u00e9livrabilit\u00e9, vous vous assurez que vos messages atteignent leur public cible, ce qui augmente l&rsquo;engagement et les conversions. Pour en savoir plus sur nos services et discuter de vos besoins sp\u00e9cifiques, veuillez nous contacter. Nous sommes impatients de vous aider \u00e0 atteindre vos objectifs marketing.   <\/p>\n<p>Vous souhaitez ma\u00eetriser l&rsquo;art du marketing par e-mail dans un environnement en constante \u00e9volution ? Contactez nos experts d\u00e8s aujourd&rsquo;hui et d\u00e9couvrez comment optimiser la d\u00e9livrabilit\u00e9 et l&rsquo;engagement de vos campagnes ! <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sommaire Bonjour et bienvenue chez MailSoar ! Vous vous demandez peut-\u00eatre ce qu&rsquo;est une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_llm_markdown_disabled":false},"categories":[147,175],"tags":[316],"class_list":["post-16378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-delivrabilite-email","category-actualites-evenements-mailsoar","tag-article"],"spectra_custom_meta":{"rank_math_internal_links_processed":["1"],"_elementor_edit_mode":["builder"],"_elementor_template_type":["wp-post"],"_elementor_version":["3.29.2"],"rank_math_primary_category":["45"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wp_page_template":["default"],"rank_math_title":["Agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 des e-mails : comprendre leur r\u00f4le"],"rank_math_description":["D\u00e9couvrez comment une agence sp\u00e9cialis\u00e9e dans la d\u00e9livrabilit\u00e9 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