{"id":16396,"date":"2024-10-14T14:46:36","date_gmt":"2024-10-14T12:46:36","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16396"},"modified":"2026-10-05T15:00:33","modified_gmt":"2026-10-05T13:00:33","slug":"emojis-emails-duo-gagnant","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/emojis-emails-duo-gagnant\/","title":{"rendered":"Les \u00e9mojis dans les objets d\u2019emails : faut-il les utiliser pour augmenter vos taux d\u2019ouverture ?"},"content":{"rendered":"<h2>\n\t\t\t\tSommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg><br \/>\n\t\tLes bo\u00eetes de r\u00e9ception d\u00e9bordent d\u2019e-mails. Chaque jour, vos destinataires re\u00e7oivent des dizaines de messages qui rivalisent pour attirer leur attention. Dans ce contexte, l\u2019objet de l\u2019e-mail est crucial pour votre communication. Il doit \u00eatre percutant, susciter la curiosit\u00e9 ou provoquer une \u00e9motion en quelques mots. Utiliser des \u00e9mojis dans les objets d\u2019e-mails est une strat\u00e9gie de plus en plus populaire pour se d\u00e9marquer<br \/>\n<br \/>Mais est-ce vraiment efficace ? Et surtout, est-ce sans risque pour la d\u00e9livrabilit\u00e9 de vos campagnes emailing ?  \t\t<\/p>\n<h2>Pourquoi les \u00e9mojis attirent ils l\u2019attention ?<\/h2>\n<p>Les smileys ajoutent une touche de couleur et d\u2019\u00e9motion \u00e0 vos objets d\u2019e-mails. Ils captent rapidement l\u2019\u0153il du destinataire et transmettent un message visuel instantan\u00e9. Selon une \u00e9tude, 56 % des marques utilisant des \u00e9motic\u00f4nes dans leurs <strong>objets d\u2019e-mails<\/strong> ont constat\u00e9 une augmentation de leurs taux d\u2019ouverture. Un \u00e9moji bien plac\u00e9 peut donc faire la diff\u00e9rence entre un e-mail ouvert et un e-mail ignor\u00e9.   <\/p>\n<h2>Les avantages des \u00e9motic\u00f4nes pour augmenter les taux d\u2019ouverture<\/h2>\n<p>\t\tLes \u00e9mojis rendent vos objets d\u2019e-mails plus engageants et personnels. Par exemple : <\/p>\n<ul>\n<li><strong>Saint-Valentin<\/strong> : Un c\u0153ur \ud83d\udc9d \u00e9voque imm\u00e9diatement l\u2019amour.<\/li>\n<li><strong>\u00c9t\u00e9 <\/strong>: Un soleil \u2600\ufe0f ou des lunettes de soleil \ud83d\ude0e cr\u00e9ent une ambiance estivale.<\/li>\n<li><strong>No\u00ebl <\/strong>: Un sapin \ud83c\udf84 ou un cadeau \ud83c\udf81 rappelle instantan\u00e9ment les f\u00eates.<\/li>\n<\/ul>\n<p>Ces symboles cr\u00e9ent une connexion \u00e9motionnelle avec vos lecteurs, augmentant ainsi vos <strong>taux d\u2019ouverture<\/strong>.\t\t<\/p>\n<h2>Les risques li\u00e9s \u00e0 l\u2019utilisation des \u00e9mojis<\/h2>\n<p>Cependant, l\u2019usage des \u00e9mojis n\u2019est pas sans risque. Un exc\u00e8s ou une mauvaise utilisation peut d\u00e9clencher les <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/definition-spam\/\">filtres anti-spam<\/a>. Certains fournisseurs de messagerie voient l\u2019abus d\u2019\u00e9motic\u00f4nes comme un signe de spam potentiel. Par exemple \ud83d\udcb8 ou \ud83d\udd25 sont souvent associ\u00e9s \u00e0 des pratiques de spam. Ils peuvent nuire \u00e0 votre <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/reputation-expediteur\/\">r\u00e9putation d\u2019exp\u00e9diteur<\/a> et r\u00e9duire la d\u00e9livrabilit\u00e9 de vos e-mails.    <\/p>\n<h2>Comment les \u00e9motic\u00f4nes affectent-ils la d\u00e9livrabilit\u00e9 ?<\/h2>\n<p>La d\u00e9livrabilit\u00e9 est essentielle pour que vos campagnes emailing atteignent la bo\u00eete de r\u00e9ception principale. Les fournisseurs de messagerie comme Gmail ou Outlook analysent attentivement les objets d\u2019e-mails. Un \u00e9moji inappropri\u00e9 ou excessif peut \u00eatre interpr\u00e9t\u00e9 n\u00e9gativement. Les <strong>filtres anti-spam<\/strong> sont sensibles aux \u00e9l\u00e9ments qui d\u00e9vient des normes, les \u00e9mojis peuvent \u00eatre per\u00e7us comme tels. Il est donc crucial de choisir vos \u00e9motic\u00f4nes avec soin.   <\/p>\n<h3>\u00c9viter le dossier spam en utilisant les \u00e9mojis<\/h3>\n<p>Pour \u00e9viter que vos e-mails ne finissent en <strong>spam<\/strong>, optez pour une utilisation mod\u00e9r\u00e9e et pertinente. Pr\u00e9f\u00e9rez des symboles neutres et contextuels. Par exemple :  <\/p>\n<ul>\n<li>Un \u00e9moji de m\u00e9daille \ud83c\udfc5 pour c\u00e9l\u00e9brer un succ\u00e8s.<\/li>\n<li>Un drapeau \ud83c\uddeb\ud83c\uddf7 lors de la f\u00eate nationale.<\/li>\n<\/ul>\n<p>\u00c9vitez les \u00e9motic\u00f4nes trop tape-\u00e0-l\u2019\u0153il ou associ\u00e9s au spam, comme \ud83d\udcb0 ou \ud83d\udd25. Pensez toujours \u00e0 la pertinence des smileys par rapport \u00e0 votre message et \u00e0 votre audience. <\/p>\n<h2>Conseils pour choisir les bons \u00e9mojis dans vos objets d\u2019e-mails<\/h2>\n<h3>Bien les choisir et les utiliser<\/h3>\n<ol>\n<li><strong>Assurez la pertinence<\/strong> : Choisissez des \u00e9mojis qui refl\u00e8tent clairement le sujet de votre message. Par exemple, un sapin \ud83c\udf84 \u00e0 No\u00ebl ou un c\u0153ur \ud83d\udc9d \u00e0 la Saint-Valentin rendra votre objet d\u2019e-mail plus en phase avec le contexte, et donc plus pertinent pour vos destinataires. <\/li>\n<li><strong>Restez mod\u00e9r\u00e9<\/strong> : L\u2019usage excessif d\u2019\u00e9mojis peut donner une impression de d\u00e9sordre ou de spam. Il est pr\u00e9f\u00e9rable de ne placer qu\u2019un seul \u00e9moji bien choisi dans votre objet pour capter l\u2019attention sans surcharger visuellement le message. <\/li>\n<li><strong>Tester l\u2019affichage sur diff\u00e9rents appareils<\/strong> : Les \u00e9mojis ne s\u2019affichent pas toujours de la m\u00eame mani\u00e8re selon les plateformes ou les clients de messagerie. Assurez-vous que vos \u00e9mojis sont bien visibles et corrects sur les principaux appareils utilis\u00e9s par votre audience. Si vous souhaitez voir \u00e0 quoi ils sont cens\u00e9s ressembler, consultez <a href=\"https:\/\/www.unicode.org\/emoji\/charts\/full-emoji-list.html\" target=\"_blank\" rel=\"noopener\">Emojipedia<\/a>.  <\/li>\n<\/ol>\n<h3>\u00c9mojis : Prendre en compte la saisonnalit\u00e9 et l\u2019audience<\/h3>\n<ol>\n<li>\n<p><strong>Adaptez-les \u00e0 votre audience <\/strong>: Votre choix d\u2019\u00e9mojis doit tenir compte du profil de vos destinataires. Par exemple, une audience jeune appr\u00e9ciera des \u00e9mojis plus fun et expressif, tandis qu\u2019un public professionnel pr\u00e9f\u00e9rera des \u00e9mojis plus sobres et adapt\u00e9s au contexte.  <\/p>\n<\/li>\n<li>\n<p><strong>Utilisez les \u00e9mojis en lien avec les \u00e9v\u00e9nements et la saison<\/strong> : La saisonnalit\u00e9 peut renforcer l\u2019impact de vos campagnes. Pendant des p\u00e9riodes sp\u00e9cifiques comme No\u00ebl, utilisez les ic\u00f4nes festives \ud83c\udf81 ou \ud83c\udf84. Pour l\u2019\u00e9t\u00e9, des lunettes de soleil \ud83d\ude0e peuvent \u00e9voquer une ambiance d\u00e9tendue et estivale, tandis qu\u2019\u00e0 P\u00e2ques, un \u00e9moji de lapin \ud83d\udc30 sera tout \u00e0 fait appropri\u00e9.  <\/p>\n<\/li>\n<\/ol>\n<h2>Exemples d\u2019\u00e9mojis \u00e0 utiliser ou \u00e0 \u00e9viter<\/h2>\n<h3>Bonnes pratiques d\u2019utilisation des \u00e9mojis :<\/h3>\n<ul>\n<li><strong>Saint-Valentin<\/strong> : \u201c\ud83d\udc9d C\u00e9l\u00e9brez la Saint-Valentin avec un cadeau unique \ud83c\udf81\u201d<\/li>\n<li><strong>No\u00ebl <\/strong>: \u201c\ud83c\udf84 Votre guide des cadeaux de No\u00ebl \u2013 id\u00e9es personnalis\u00e9es \ud83c\udf81\u201d<\/li>\n<li><strong>Black Friday<\/strong> : \u201c\ud83d\udecd\ufe0f Offres exclusives du Black Friday \u00e0 ne pas manquer \ud83c\udff7\ufe0f\u201d<\/li>\n<li><strong>P\u00e2ques <\/strong>: \u201c\ud83d\udc23 D\u00e9couvrez nos surprises de P\u00e2ques \u2013 Offre limit\u00e9e \ud83d\udc30\u201d<\/li>\n<li><strong>Jeux Olympiques<\/strong> : \u201c\ud83c\udfc5 Participez \u00e0 l\u2019esprit des JO avec nos nouveaut\u00e9s \ud83e\udd47\u201d<\/li>\n<li><strong>F\u00eate Nationale<\/strong> : \u201c\ud83c\udf86 C\u00e9l\u00e9brez avec nos id\u00e9es d\u2019\u00e9v\u00e9nements \ud83c\udf87\u201d<\/li>\n<li><strong>\u00c9t\u00e9 <\/strong>: \u201c\u2600\ufe0f Profitez des beaux jours avec nos offres estivales \ud83c\udf0a\u201d<\/li>\n<\/ul>\n<h3>\u00c0 \u00e9viter :<\/h3>\n<ul>\n<li>\u201c\ud83d\udcb0\ud83d\udc98 Offre sp\u00e9ciale Saint-Valentin \u2013 Achetez maintenant \ud83d\udcb8\u201d<\/li>\n<li>\ud83c\udf84\ud83c\udf81 Les MEILLEURS cadeaux de No\u00ebl sont ici !!! \ud83d\udd25\u201d<\/li>\n<li>\u201c\ud83d\udcb8 Derni\u00e8res CHANCES pour le Black Friday !! \ud83d\udca5\ud83d\udca5\ud83d\udca5\u201d<\/li>\n<li>\ud83d\udc30 Profitez de notre offre exceptionnelle de P\u00e2ques \ud83e\udd11\u201d<\/li>\n<li>\u201c\ud83c\udfc5\ud83c\udfc5 GAGNEZ des M\u00c9DAILLES comme les pros aux JO \ud83d\udd25\u201d<\/li>\n<li>\u201cF\u00caTEZ avec NOUS la F\u00eate Nationale ! \ud83c\udf86\ud83c\udf1f\ud83d\udd25\u201d<\/li>\n<li>\u201c\ud83d\ude0e\ud83d\udd25 Offre d\u2019\u00c9t\u00e9 en feu !! \u2600\ufe0f\u201d<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-1030x1030.png\" alt=\"Expert in deliverability and email routing working on an email KPI and email deliverability calculator looking at email routing and the use of emojis\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-1536x1536.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-1300x1300.png 1300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/10\/Spamourail-expertise.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Pourquoi les \u00e9mojis sont b\u00e9n\u00e9fiques pour votre marketing ?<\/h2>\n<p>Les <strong>\u00e9mojis humanisent <\/strong>vos communications et transmettent des <strong>\u00e9motions <\/strong>rapidement. Ils rendent vos e-mails plus attrayants et peuvent renforcer l\u2019engagement de vos destinataires. Dans une strat\u00e9gie de marketing digital, ils contribuent \u00e0 cr\u00e9er une identit\u00e9 de marque chaleureuse et accessible. De plus, ils aident \u00e0 transmettre un message de mani\u00e8re concise, pr\u00e9cieux dans un <strong>objet d\u2019e-mail <\/strong>o\u00f9 chaque caract\u00e8re compte.   <\/p>\n<h3>Les \u00e9mojis : simples et efficaces<\/h3>\n<p>Ins\u00e9rer des \u00e9mojis est simple et compatible avec la majorit\u00e9 des plateformes de messagerie. Ils \u00e9conomisent de l\u2019espace et captent l\u2019attention en un clin d\u2019\u0153il. Un symbole peut remplacer plusieurs mots et ajouter une dimension visuelle \u00e0 votre message. C\u2019est un outil efficace pour am\u00e9liorer la performance de vos campagnes, \u00e0 condition de l\u2019utiliser judicieusement.   <\/p>\n<h2>Besoin d\u2019aide pour optimiser vos campagnes e-mail ?<\/h2>\n<p>L\u2019utilisation des <strong>\u00e9mojis <\/strong>peut booster vos taux d\u2019ouverture, mais il est essentiel de ma\u00eetriser leur utilisation pour \u00e9viter les pi\u00e8ges du spam. Chez MailSoar, nos experts en <b>d\u00e9livrabilit\u00e9 d\u2019e-mails<\/b> sont l\u00e0 pour vous accompagner. Nous vous aidons \u00e0 optimiser vos campagnes tout en pr\u00e9servant votre r\u00e9putation d\u2019exp\u00e9diteur.  <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommaire Les bo\u00eetes de r\u00e9ception d\u00e9bordent d\u2019e-mails. Chaque jour, vos destinataires re\u00e7oivent des dizaines de messages qui rivalisent pour attirer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[311],"tags":[316],"class_list":["post-16396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-performance","tag-article"],"spectra_custom_meta":{"rank_math_internal_links_processed":["1"],"_elementor_edit_mode":["builder"],"_elementor_template_type":["wp-post"],"_elementor_version":["3.31.5"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wp_page_template":["default"],"rank_math_title":["\u00c9mojis & Emails : duo gagnant pour am\u00e9liorer vos campagnes"],"rank_math_description":["Les \u00e9mojis peuvent-ils r\u00e9ellement booster vos campagnes e-mailing ? D\u00e9couvrez les meilleures pratiques pour les int\u00e9grer efficacement et en toute s\u00e9curit\u00e9 "],"rank_math_focus_keyword":["emojis"],"_elementor_page_settings":["a:1:{s:18:\"eael_ext_toc_title\";s:17:\"Table of 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Un \\u00e9moji bien plac\\u00e9 peut donc faire la diff\\u00e9rence entre un e-mail ouvert et un e-mail ignor\\u00e9.   <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"c3c7356\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"daa19e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":21.075,\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"content_position\":\"center\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"jet_sticky_column_sticky_enable\":\"false\",\"jet_sticky_column_sticky_top_spacing\":50,\"jet_sticky_column_sticky_bottom_spacing\":50,\"jet_sticky_column_sticky_enable_on\":[\"desktop\",\"tablet\"],\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"98fad9a\",\"elType\":\"widget\",\"settings\":{\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%22fallback%22%3A%7B%22url%22%3A%22%22%2C%22id%22%3A%22%22%7D%7D\\\"]\"},\"image_size\":\"full\",\"ekit_all_conditions_list\":[{\"_id\":\"7934103\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"image_box_shadow_box_shadow_type\":\"yes\",\"image_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":10,\"blur\":10,\"spread\":0,\"color\":\"rgba(0, 0, 0, 0.091)\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"image\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"height\":{\"unit\":\"px\",\"size\":238,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"theme-post-featured-image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"a4a02f6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages des \\u00e9motic\\u00f4nes pour augmenter les taux d\\u2019ouverture\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"34be1cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"Les \\u00e9mojis rendent vos objets d\\u2019e-mails plus engageants et personnels. Par exemple : \\n<ul>\\n \\t<li><strong>Saint-Valentin<\\\/strong> : Un c\\u0153ur \\ud83d\\udc9d \\u00e9voque imm\\u00e9diatement l\\u2019amour.<\\\/li>\\n \\t<li><strong>\\u00c9t\\u00e9 <\\\/strong>: Un soleil \\u2600\\ufe0f ou des lunettes de soleil \\ud83d\\ude0e cr\\u00e9ent une ambiance estivale.<\\\/li>\\n \\t<li><strong>No\\u00ebl <\\\/strong>: Un sapin \\ud83c\\udf84 ou un cadeau \\ud83c\\udf81 rappelle instantan\\u00e9ment les f\\u00eates.<\\\/li>\\n<\\\/ul>\\nCes symboles cr\\u00e9ent une connexion \\u00e9motionnelle avec vos lecteurs, augmentant ainsi vos <strong>taux d\\u2019ouverture<\\\/strong>.\",\"ekit_all_conditions_list\":[{\"_id\":\"25bb8c6\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"04d2292\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les risques li\\u00e9s \\u00e0 l\\u2019utilisation des \\u00e9mojis\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b8a2871\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Cependant, l\\u2019usage des \\u00e9mojis n\\u2019est pas sans risque. Un exc\\u00e8s ou une mauvaise utilisation peut d\\u00e9clencher les <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/?p=15762\\\">filtres anti-spam<\\\/a>. Certains fournisseurs de messagerie voient l\\u2019abus d\\u2019\\u00e9motic\\u00f4nes comme un signe de spam potentiel. Par exemple \\ud83d\\udcb8 ou \\ud83d\\udd25 sont souvent associ\\u00e9s \\u00e0 des pratiques de spam. Ils peuvent nuire \\u00e0 votre <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/?p=15911\\\">r\\u00e9putation d\\u2019exp\\u00e9diteur<\\\/a> et r\\u00e9duire la d\\u00e9livrabilit\\u00e9 de vos e-mails.    <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"25bb8c6\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"typography_typography\":\"custom\",\"typography_font_family\":\"Poppins\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":2,\"sizes\":[]},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3212d31\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment les \\u00e9motic\\u00f4nes affectent-ils la d\\u00e9livrabilit\\u00e9 ?\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d39d14b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La d\\u00e9livrabilit\\u00e9 est essentielle pour que vos campagnes emailing atteignent la bo\\u00eete de r\\u00e9ception principale. Les fournisseurs de messagerie comme Gmail ou Outlook analysent attentivement les objets d\\u2019e-mails. Un \\u00e9moji inappropri\\u00e9 ou excessif peut \\u00eatre interpr\\u00e9t\\u00e9 n\\u00e9gativement. Les <strong>filtres anti-spam<\\\/strong> sont sensibles aux \\u00e9l\\u00e9ments qui d\\u00e9vient des normes, les \\u00e9mojis peuvent \\u00eatre per\\u00e7us comme tels. Il est donc crucial de choisir vos \\u00e9motic\\u00f4nes avec soin.   <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"25bb8c6\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"dca0a47\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9viter le dossier spam en utilisant les \\u00e9mojis\",\"header_size\":\"h3\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a0aced5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Pour \\u00e9viter que vos e-mails ne finissent en <strong>spam<\\\/strong>, optez pour une utilisation mod\\u00e9r\\u00e9e et pertinente. Pr\\u00e9f\\u00e9rez des symboles neutres et contextuels. Par exemple :  <\\\/p><ul><li>Un \\u00e9moji de m\\u00e9daille \\ud83c\\udfc5 pour c\\u00e9l\\u00e9brer un succ\\u00e8s.<\\\/li><li>Un drapeau \\ud83c\\uddeb\\ud83c\\uddf7 lors de la f\\u00eate nationale.<\\\/li><\\\/ul><p>\\u00c9vitez les \\u00e9motic\\u00f4nes trop tape-\\u00e0-l\\u2019\\u0153il ou associ\\u00e9s au spam, comme \\ud83d\\udcb0 ou \\ud83d\\udd25. Pensez toujours \\u00e0 la pertinence des smileys par rapport \\u00e0 votre message et \\u00e0 votre audience. <\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"25bb8c6\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"cd59216\",\"elType\":\"widget\",\"settings\":{\"title\":\"Conseils pour choisir les bons \\u00e9mojis dans vos objets d\\u2019e-mails\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ae226f8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Bien les choisir et les utiliser\",\"header_size\":\"h3\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c9e92d5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ol><li><strong>Assurez la pertinence<\\\/strong> : Choisissez des \\u00e9mojis qui refl\\u00e8tent clairement le sujet de votre message. Par exemple, un sapin \\ud83c\\udf84 \\u00e0 No\\u00ebl ou un c\\u0153ur \\ud83d\\udc9d \\u00e0 la Saint-Valentin rendra votre objet d\\u2019e-mail plus en phase avec le contexte, et donc plus pertinent pour vos destinataires. <\\\/li><li><strong>Restez mod\\u00e9r\\u00e9<\\\/strong> : L\\u2019usage excessif d\\u2019\\u00e9mojis peut donner une impression de d\\u00e9sordre ou de spam. Il est pr\\u00e9f\\u00e9rable de ne placer qu\\u2019un seul \\u00e9moji bien choisi dans votre objet pour capter l\\u2019attention sans surcharger visuellement le message. <\\\/li><li><strong>Tester l\\u2019affichage sur diff\\u00e9rents appareils<\\\/strong> : Les \\u00e9mojis ne s\\u2019affichent pas toujours de la m\\u00eame mani\\u00e8re selon les plateformes ou les clients de messagerie. Assurez-vous que vos \\u00e9mojis sont bien visibles et corrects sur les principaux appareils utilis\\u00e9s par votre audience. Si vous souhaitez voir \\u00e0 quoi ils sont cens\\u00e9s ressembler, consultez <a href=\\\"https:\\\/\\\/www.unicode.org\\\/emoji\\\/charts\\\/full-emoji-list.html\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Emojipedia<\\\/a>.  <\\\/li><\\\/ol>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"33d852a\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9mojis : Prendre en compte la saisonnalit\\u00e9 et l\\u2019audience\",\"header_size\":\"h3\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4f05436\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ol><li><p><strong>Adaptez-les \\u00e0 votre audience <\\\/strong>: Votre choix d\\u2019\\u00e9mojis doit tenir compte du profil de vos destinataires. Par exemple, une audience jeune appr\\u00e9ciera des \\u00e9mojis plus fun et expressif, tandis qu\\u2019un public professionnel pr\\u00e9f\\u00e9rera des \\u00e9mojis plus sobres et adapt\\u00e9s au contexte.  <\\\/p><\\\/li><li><p><strong>Utilisez les \\u00e9mojis en lien avec les \\u00e9v\\u00e9nements et la saison<\\\/strong> : La saisonnalit\\u00e9 peut renforcer l\\u2019impact de vos campagnes. Pendant des p\\u00e9riodes sp\\u00e9cifiques comme No\\u00ebl, utilisez les ic\\u00f4nes festives \\ud83c\\udf81 ou \\ud83c\\udf84. Pour l\\u2019\\u00e9t\\u00e9, des lunettes de soleil \\ud83d\\ude0e peuvent \\u00e9voquer une ambiance d\\u00e9tendue et estivale, tandis qu\\u2019\\u00e0 P\\u00e2ques, un \\u00e9moji de lapin \\ud83d\\udc30 sera tout \\u00e0 fait appropri\\u00e9.  <\\\/p><\\\/li><\\\/ol>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"61c7ca3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exemples d\\u2019\\u00e9mojis \\u00e0 utiliser ou \\u00e0 \\u00e9viter\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ha_advanced_tooltip_content\":\"I am a tooltip\",\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"__globals__\":{\"typography_typography\":\"\",\"title_color\":\"globals\\\/colors?id=accent\"},\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Montserrat\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"700\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b6bd893\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>Bonnes pratiques d\\u2019utilisation des \\u00e9mojis :<\\\/h3><ul><li><strong>Saint-Valentin<\\\/strong> : \\u201c\\ud83d\\udc9d C\\u00e9l\\u00e9brez la Saint-Valentin avec un cadeau unique \\ud83c\\udf81\\u201d<\\\/li><li><strong>No\\u00ebl <\\\/strong>: \\u201c\\ud83c\\udf84 Votre guide des cadeaux de No\\u00ebl \\u2013 id\\u00e9es personnalis\\u00e9es \\ud83c\\udf81\\u201d<\\\/li><li><strong>Black Friday<\\\/strong> : \\u201c\\ud83d\\udecd\\ufe0f Offres exclusives du Black Friday \\u00e0 ne pas manquer \\ud83c\\udff7\\ufe0f\\u201d<\\\/li><li><strong>P\\u00e2ques <\\\/strong>: \\u201c\\ud83d\\udc23 D\\u00e9couvrez nos surprises de P\\u00e2ques \\u2013 Offre limit\\u00e9e \\ud83d\\udc30\\u201d<\\\/li><li><strong>Jeux Olympiques<\\\/strong> : \\u201c\\ud83c\\udfc5 Participez \\u00e0 l\\u2019esprit des JO avec nos nouveaut\\u00e9s \\ud83e\\udd47\\u201d<\\\/li><li><strong>F\\u00eate Nationale<\\\/strong> : \\u201c\\ud83c\\udf86 C\\u00e9l\\u00e9brez avec nos id\\u00e9es d\\u2019\\u00e9v\\u00e9nements \\ud83c\\udf87\\u201d<\\\/li><li><strong>\\u00c9t\\u00e9 <\\\/strong>: \\u201c\\u2600\\ufe0f Profitez des beaux jours avec nos offres estivales \\ud83c\\udf0a\\u201d<\\\/li><\\\/ul><h3>\\u00c0 \\u00e9viter :<\\\/h3><ul><li>\\u201c\\ud83d\\udcb0\\ud83d\\udc98 Offre sp\\u00e9ciale Saint-Valentin \\u2013 Achetez maintenant \\ud83d\\udcb8\\u201d<\\\/li><li>\\ud83c\\udf84\\ud83c\\udf81 Les MEILLEURS cadeaux de No\\u00ebl sont ici !!! 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