{"id":16420,"date":"2024-08-26T12:37:23","date_gmt":"2024-08-26T10:37:23","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=16420"},"modified":"2026-10-05T15:00:44","modified_gmt":"2026-10-05T13:00:44","slug":"configurer-google-postmaster","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/configurer-google-postmaster\/","title":{"rendered":"Configurer Google Postmaster Tools : Un guide \u00e9tape par \u00e9tape"},"content":{"rendered":"<h2>\n\t\t\t\tSommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>Si vous cherchez \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9 de vos emails, Google Postmaster Tools est une excellente ressource \u00e0 avoir \u00e0 port\u00e9e de main. Il vous permet de comprendre comment Google per\u00e7oit vos campagnes d\u2019email, afin que vous puissiez apporter des modifications pour vous assurer que vos messages aboutissent dans les bo\u00eetes de r\u00e9ception des internautes, et non dans leurs dossiers de spam.  <\/p>\n<p>Dans ce guide, nous allons vous montrer comment configurer Google Postmaster Tools afin que vous puissiez l\u2019utiliser au maximum de son potentiel.<\/p>\n<h2>Qu&rsquo;est-ce que Google postmaster tools ?<br \/>\n<\/h2>\n<p>\t\tAvant de nous plonger dans la configuration, nous allons expliquer pourquoi Google Postmaster Tools devrait \u00eatre dans votre <b>ligne de mire<\/b>. Essentiellement, le tableau de bord du postmaster vous permet de <b>surveiller divers aspects<\/b> de la d\u00e9livrabilit\u00e9 de vos emails aux comptes Gmail. Vous aurez acc\u00e8s \u00e0 des donn\u00e9es sur :<br \/>\n\t\t\t\t<a href=\"https:\/\/www.mailsoar.com\/fr\/?page_id=9073\" tabindex=\"-1\" aria-label=\"Taux de spam : \"><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t<a href=\"https:\/\/www.mailsoar.com\/fr\/?page_id=9073\" ><br \/>\n\t\t\t\t\t\t\tTaux de spam : \t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tFr\u00e9quence \u00e0 laquelle vos emails sont marqu\u00e9s comme <b>spam<\/b>.\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tR\u00e9putation IP :<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tLa fiabilit\u00e9 des <b>adresses IP<\/b> \u00e0 partir desquelles vous envoyez des emails.\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tR\u00e9putation du domaine :<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tSemblable \u00e0 la r\u00e9putation IP, mais ax\u00e9e sur votre <b>domaine d&rsquo;envoi<\/b>.\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tBoucle de retour :<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tInformations sur la fa\u00e7on dont les utilisateurs de Gmail <b>interagissent avec vos emails<\/b>.\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tAuthentification :<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tV\u00e9rification du passage de vos emails par les <b>protocoles d&rsquo;authentification<\/b> tels que SPF, DKIM et DMARC.\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-1030x1030.png\" alt=\"Smartphone with Gmail application\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-24x24.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-36x36.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools-48x48.png 48w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-Postmaster-tools.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n\t\tComprendre ces <b>m\u00e9triques<\/b> peut <b>changer la donne<\/b> en garantissant que vos emails atteignent la bo\u00eete de r\u00e9ception de votre public, plut\u00f4t que de se perdre dans les abysses du dossier spam.\t\t<\/p>\n<h3>Pourquoi les outils postmaster de Google sont-ils importants pour la d\u00e9livrabilit\u00e9 de vos emails<\/h3>\n<p>\t\tSi l\u2019email est un \u00e9l\u00e9ment cl\u00e9 de votre strat\u00e9gie marketing, alors Google Postmaster Tools doit \u00eatre consid\u00e9r\u00e9 comme <b>essentiel<\/b>. Voici pourquoi : \t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tMonitor and protect your sender reputation:<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tGPT permet de surveiller de pr\u00e8s la r\u00e9putation de votre domaine et de votre IP, ce qui permet de rep\u00e9rer et de r\u00e9soudre les probl\u00e8mes avant qu&rsquo;ils <b>n&rsquo;affectent votre d\u00e9livrabilit\u00e9<\/b>.\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tDiagnostiquer les probl\u00e8mes de livraison :<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tVous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 pourquoi certains emails n&rsquo;arrivent pas jusqu&rsquo;\u00e0 la bo\u00eete de r\u00e9ception ? Les probl\u00e8mes de distribution, tels que les <b>taux \u00e9lev\u00e9s de spam<\/b> ou les probl\u00e8mes de contenu, peuvent \u00eatre identifi\u00e9s gr\u00e2ce \u00e0 GPT, ce qui vous donne les informations n\u00e9cessaires pour optimiser vos campagnes. \t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tAm\u00e9liorez votre strat\u00e9gie d&#8217;email :<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tGr\u00e2ce \u00e0 des rapports et des donn\u00e9es d\u00e9taill\u00e9s, des <b>d\u00e9cisions \u00e9clair\u00e9es<\/b> peuvent \u00eatre prises afin d&rsquo;am\u00e9liorer votre d\u00e9livrabilit\u00e9 et, en fin de compte, le succ\u00e8s de votre campagne.\t\t\t\t\t<\/p>\n<p>Que vous envoyiez de gros volumes d\u2019emails ou que vous d\u00e9butiez, le fait de disposer d\u2019une solide exp\u00e9rience avec Google Postmaster Tools renforcera votre <strong><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/reputation-expediteur\/\">r\u00e9putation et am\u00e9liorera<\/a><\/strong> l\u2019efficacit\u00e9 globale de votre marketing par email.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"227\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-1030x292.png\" alt=\"Screenshot of Google Postmaster Tools to help check the deliverability\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-1030x292.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-300x85.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-768x218.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-1536x435.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster.png 2048w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-24x7.png 24w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-36x10.png 36w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2024\/08\/Google-postmaster-48x14.png 48w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Guide \u00e9tape par \u00e9tape pour la mise en place des outils google postmaster<\/h2>\n<p>\t\tMaintenant que vous connaissez l\u2019importance des outils Google Postmaster, nous allons vous aider \u00e0 les configurer.\t\t<\/p>\n<h3>1. Acc\u00e9der aux outils Google postmaster<\/h3>\n<p>\t\tCommencez par vous rendre sur <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/postmaster.google.com\/v2\/sender_compliance\">postmaster.google.com<\/a>. Vous devrez vous connecter \u00e0 l\u2019aide de votre compte Gmail ou Google, que nous utiliserons pour mettre \u00e0 jour vos donn\u00e9es Postmaster Tools. \t\t<\/p>\n<h3>2. Ajouter un nouveau domaine<\/h3>\n<p>\t\tUne fois que vous \u00eates connect\u00e9, cherchez l\u2019ic\u00f4ne \u00ab Ajouter + \u00bb dans le coin inf\u00e9rieur droit de l\u2019\u00e9cran. Cliquez dessus pour commencer \u00e0 ajouter votre domaine. \t\t<\/p>\n<h3>3. Entrez votre domaine<\/h3>\n<p>\t\tDans la fen\u00eatre pop-up, entrez votre nom de domaine. Il s\u2019agit du domaine \u00e0 partir duquel vous envoyez vos emails. Apr\u00e8s avoir saisi le domaine, cliquez sur Suivant.  \t\t<\/p>\n<h3>4. Verify domain ownership<\/h3>\n<p>\t\tPour prouver que vous \u00eates le propri\u00e9taire du domaine, Google vous fournira un enregistrement TXT unique. Vous devrez ajouter cet enregistrement TXT aux param\u00e8tres DNS de votre domaine. Il s\u2019agit d\u2019une \u00e9tape cruciale qui indique \u00e0 Google : \u00ab Oui, ce domaine m\u2019appartient et je souhaite surveiller ses performances en mati\u00e8re d\u2019email. \u00bb<br \/>\ngoogle-site-verification=xxxxx_xx<br \/>\nSi vous ne savez pas ce que signifient tous ces param\u00e8tres DNS, ne vous inqui\u00e9tez pas. Votre registraire de domaine ou votre \u00e9quipe informatique peut vous aider \u00e0 cet \u00e9gard, ou vous pouvez tout simplement nous <a href=\"https:\/\/www.mailsoar.com\/fr\/contact\/\">contacter ici \u00e0 MailSoar<\/a> \u2013 nous sommes des experts dans ce domaine. \t\t<\/p>\n<h3>5. V\u00e9rification alternative via l&rsquo;enregistrement CNAME<\/h3>\n<p>\t\tSi l\u2019enregistrement TXT ne fonctionne pas pour une raison quelconque, Google propose une autre m\u00e9thode d\u2019authentification utilisant un enregistrement CNAME. Voici \u00e0 quoi cela pourrait ressembler : <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CNAME Label\/Host<\/b>: xxxxx.example.email.com<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CNAME Destination Target<\/b>: xxxxx_example<\/li>\n<\/ul>\n<p>Cette m\u00e9thode est tout aussi efficace et peut \u00eatre plus simple en fonction de votre configuration.\t\t<\/p>\n<h3>6. Finaliser la v\u00e9rification du domaine<\/h3>\n<p>\t\tUne fois que l\u2019enregistrement TXT ou CNAME a \u00e9t\u00e9 ajout\u00e9 au DNS, vous devez retourner sur le tableau de bord Google Postmaster Tools. Survolez votre domaine, cliquez sur l\u2019ic\u00f4ne Plus, puis s\u00e9lectionnez V\u00e9rifier. Si tout est correct, le domaine sera v\u00e9rifi\u00e9 et la collecte des donn\u00e9es commencera imm\u00e9diatement.<br \/>\nN\u2019oubliez pas que Postmaster Tools <strong>ne commence \u00e0 collecter des donn\u00e9es qu\u2019\u00e0 partir du moment o\u00f9 le domaine est v\u00e9rifi\u00e9<\/strong>.\t\t<\/p>\n<h3>7. Commencer \u00e0 collecter des donn\u00e9es<\/h3>\n<p>\t\tUne fois votre domaine v\u00e9rifi\u00e9, la collecte de donn\u00e9es sera lanc\u00e9e par Google Postmaster Tools. Notez que cette collecte de donn\u00e9es commence \u00e0 la date de v\u00e9rification et <strong>n\u2019est pas r\u00e9troactive<\/strong>. Le suivi de ces donn\u00e9es au fil du temps permettra de diagnostiquer et de rectifier toute erreur de livraison ou tout probl\u00e8me li\u00e9 \u00e0 vos pratiques d\u2019envoi. <\/p>\n<p>Que vous d\u00e9butiez dans le marketing par email ou que vous cherchiez \u00e0 am\u00e9liorer votre strat\u00e9gie actuelle, l\u2019\u00e9quipe de MailSoar est l\u00e0 pour vous aider. Nous nous assurerons que vos <strong>emails atteignent les bonnes personnes<\/strong>, afin que votre campagne soit aussi efficace que possible. Pr\u00eat \u00e0 faire passer la d\u00e9livrabilit\u00e9 de vos emails \u00e0 la vitesse sup\u00e9rieure ? C\u2019est parti !   <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tContactez-nous<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommaire Si vous cherchez \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9 de vos emails, Google Postmaster Tools est une excellente ressource \u00e0 avoir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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