{"id":17077,"date":"2025-01-07T09:37:00","date_gmt":"2025-01-07T07:37:00","guid":{"rendered":"https:\/\/www.mailsoar.com\/non-categorise\/ip-dediee-vs-partagee\/"},"modified":"2026-09-22T10:13:09","modified_gmt":"2026-09-22T08:13:09","slug":"ip-dediee-vs-partagee","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/ip-dediee-vs-partagee\/","title":{"rendered":"Avez-vous besoin d’une adresse IP d\u00e9di\u00e9e ou partag\u00e9e pour vos campagnes d’e-mailing ?"},"content":{"rendered":"

\n\t\t\t\tSommaire\t\t\t<\/h2>\n

\t\t\t\t<\/path><\/svg>\t\t\t<\/p>\n

Il n’est pas toujours facile de choisir la bonne adresse IP pour vos campagnes de courrier \u00e9lectronique, surtout lorsque vous souhaitez \u00e9viter les filtres anti-spam et optimiser votre taux de d\u00e9livrabilit\u00e9. La d\u00e9cision d’utiliser une adresse IP d\u00e9di\u00e9e ou partag\u00e9e<\/strong> aura une incidence sur la distribution de vos courriels. Mais comment d\u00e9terminer laquelle est la mieux adapt\u00e9e \u00e0 vos besoins ? Nous allons nous pencher sur les adresses IP<\/strong> afin de vous aider \u00e0 choisir la solution la plus appropri\u00e9e pour vos courriels. <\/p>\n

Adresses IP dans les courriels<\/h2>\n

Une adresse IP (Internet Protocol) est une s\u00e9rie de chiffres attribu\u00e9s \u00e0 chaque appareil connect\u00e9 \u00e0 l’internet. Pour les courriers \u00e9lectroniques, une adresse IP identifie l’exp\u00e9diteur pour les serveurs de r\u00e9ception. Elle joue un r\u00f4le central dans la d\u00e9livrabilit\u00e9 des messages.<\/p>\n

La r\u00e9putation(score de l’exp\u00e9diteur<\/a>), influenc\u00e9e par l’<\/strong>utilisation, d\u00e9termine si les courriels atteignent la bo\u00eete de r\u00e9ception ou s’ils finissent en spam. Il existe deux<\/strong> principaux types d’IP<\/strong>: l’IP d\u00e9di\u00e9e, qui permet un contr\u00f4le total de la r\u00e9putation, et l’IP partag\u00e9e, qui est partag\u00e9e entre plusieurs exp\u00e9diteurs. Chacune pr\u00e9sente des avantages sp\u00e9cifiques, en fonction de la fr\u00e9quence et du volume de vos envois.<\/p>\n

Qu’est-ce qu’une adresse IP d\u00e9di\u00e9e ?<\/h2>\n

Une adresse IP d\u00e9di\u00e9e<\/strong> est une adresse utilis\u00e9e uniquement par votre entreprise pour envoyer des e-mails. Cette exclusivit\u00e9 vous donne un contr\u00f4le total sur sa r\u00e9putation. Pourquoi est-ce important ? Parce que la r\u00e9putation de l’IP est un facteur cl\u00e9 pour \u00e9viter que vos courriels n’atterrissent dans les dossiers spam de vos destinataires. Une IP d\u00e9di\u00e9e vous permet de g\u00e9rer votre propre r\u00e9putation <\/strong>et d’assurer la coh\u00e9rence de vos envois. <\/p>\n

Cependant, une IP d\u00e9di\u00e9e n\u00e9cessite une certaine r\u00e9gularit\u00e9 de volume pour maintenir sa r\u00e9putation : id\u00e9alement, vous devriez envoyer environ 1 000 courriels par jour. Mais attention, vous aurez besoin d’un temps de chauffe <\/strong>, c’est-\u00e0-dire d’une p\u00e9riode pendant laquelle vous augmentez progressivement le volume de courrier que vous envoyez pour que les serveurs de r\u00e9ception s’habituent \u00e0 cette IP. <\/p>\n

Les avantages d’une adresse IP d\u00e9di\u00e9e<\/h3>\n

\t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tContr\u00f4le total
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tVous avez un contr\u00f4le total sur la r\u00e9putation de votre courrier \u00e9lectronique.\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tOptimiser la d\u00e9livrabilit\u00e9
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tEn appliquant les bonnes pratiques, vous augmentez vos chances d’atteindre directement les bo\u00eetes de r\u00e9ception.\t\t\t\t\t<\/p>\n

\t\t\t\t<\/path><\/svg>\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tPersonnalisation avanc\u00e9e
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tid\u00e9al pour les communications personnalis\u00e9es, en particulier lorsque vos destinataires ont donn\u00e9 leur consentement explicite.\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tImage de fiabilit\u00e9
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\trenforcer la perception d’une marque professionnelle et s\u00e9rieuse aupr\u00e8s de votre public.\t\t\t\t\t<\/p>\n

Qu’est-ce qu’une adresse IP partag\u00e9e ?<\/h2>\n

Une adresse IP partag\u00e9e est partag\u00e9e par plusieurs exp\u00e9diteurs<\/strong>. Elle est id\u00e9ale pour les entreprises dont les besoins en mati\u00e8re d’envoi de courrier sont plus occasionnels ou de moindre volume. En partageant l’IP, vous b\u00e9n\u00e9ficiez de la r\u00e9putation collective de <\/strong>tous les utilisateurs de l’IP, ce qui peut vous aider si votre volume d’envoi est insuffisant pour justifier une IP d\u00e9di\u00e9e. <\/p>\n

Cependant, une IP partag\u00e9e comporte un risque : la r\u00e9putation de cette adresse peut \u00eatre affect\u00e9e par les pratiques des autres utilisateurs qui poss\u00e8dent la m\u00eame adresse. Si certains exp\u00e9diteurs ne respectent pas les bonnes pratiques, cela peut avoir un impact sur <\/strong>la r\u00e9putation de l’IP, et donc sur la d\u00e9livrabilit\u00e9 de vos courriels. Pour les envois \u00e0 grande \u00e9chelle ou ponctuels, une IP partag\u00e9e reste une option pratique. <\/p>\n

Avantages et inconv\u00e9nients de l’IP partag\u00e9e pour vos mailings<\/h3>\n

\n\t\t\t\t\t\t\tAvantage
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tUne IP partag\u00e9e est partag\u00e9e par<\/b> plusieurs exp\u00e9diteurs. Elle est id\u00e9ale si vos volumes d’envoi sont faibles<\/b> ou irr\u00e9guliers<\/b>. Elle est \u00e9galement moins ch\u00e8re qu’une adresse IP d\u00e9di\u00e9e. \t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tInconv\u00e9nients
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tCependant, vous ne pouvez pas agir sur la r\u00e9putation de l’adresse IP car elle est influenc\u00e9e<\/b> par les actions de tous les utilisateurs<\/b>. Si l’un d’entre eux adopte de mauvaises pratiques, cela peut affecter vos propres campagnes. \t\t\t\t\t<\/p>\n

Crit\u00e8res de choix entre IP d\u00e9di\u00e9es et IP partag\u00e9es<\/h2>\n

Maintenant que vous connaissez les diff\u00e9rences entre ces deux types d’IP pour votre domaine, comment faire le bon choix ? Quelques crit\u00e8res <\/strong>sont essentiels <\/strong>pour d\u00e9terminer si une IP d\u00e9di\u00e9e ou partag\u00e9e est la plus adapt\u00e9e \u00e0 vos besoins en mati\u00e8re de marketing par courriel. <\/p>\n

Importance de la localisation IP pour une meilleure d\u00e9livrabilit\u00e9<\/h3>\n

Une localisation g\u00e9ographique<\/strong> proche de votre public cible est un atout pour am\u00e9liorer la d\u00e9livrabilit\u00e9. Par exemple, si la majorit\u00e9 de vos contacts se trouve en France, choisissez une adresse IP h\u00e9berg\u00e9e en France ou, \u00e0 d\u00e9faut, en Europe. Cela augmente les chances que vos e-mails soient consid\u00e9r\u00e9s comme \u00ab\u00a0locaux\u00a0\u00bb et r\u00e9duit les obstacles au filtrage. <\/p>\n

V\u00e9rification de la r\u00e9putation et de l’exclusivit\u00e9 de l’IP d\u00e9di\u00e9<\/h3>\n

Lorsque vous choisissez une adresse IP d\u00e9di\u00e9e, assurez-vous qu’elle est propre<\/strong>, c’est-\u00e0-dire qu’elle n’a pas \u00e9t\u00e9 utilis\u00e9e pr\u00e9c\u00e9demment pour des envois potentiellement litigieux. Une adresse IP avec un historique n\u00e9gatif pourrait nuire \u00e0 votre d\u00e9livrabilit\u00e9 d\u00e8s le d\u00e9part. Vous pouvez utiliser des outils tels que SenderScore <\/a>pour v\u00e9rifier la r\u00e9putation de votre adresse IP et vous assurer que vous \u00eates le seul \u00e0 l’utiliser. <\/p>\n

Pour savoir si votre adresse IP est sur liste noire, c’est-\u00e0-dire bloqu\u00e9e parce qu’elle a \u00e9t\u00e9 identifi\u00e9e comme envoyant du spam, vous pouvez utiliser MxToolbox<\/a>, par exemple.<\/p>\n

Est-il possible de passer d’une IP partag\u00e9e \u00e0 une IP d\u00e9di\u00e9e ?<\/h3>\n

Oui,<\/strong> passer d’une IP partag\u00e9e \u00e0 une IP d\u00e9di\u00e9e est possible, surtout si votre volume d’envoi augmente ou si vous souhaitez mieux contr\u00f4ler la r\u00e9putation de vos e-mails. Toutefois, ce changement n\u00e9cessite <\/strong>une phase de mont\u00e9e en puissance ou d’\u00e9chauffement<\/a><\/strong>: augmentation progressive du volume envoy\u00e9 depuis la nouvelle IP d\u00e9di\u00e9e afin qu’elle gagne en cr\u00e9dibilit\u00e9 et soit reconnue comme une source fiable par les filtres anti-spam. <\/p>\n

Comment obtenir une adresse IP d\u00e9di\u00e9e ou partag\u00e9e ?
\n<\/h2>\n

En fonction de vos besoins et de votre volume d’envoi, vous avez plusieurs options pour obtenir une IP d\u00e9di\u00e9e ou partag\u00e9e. Voici les \u00e9tapes \u00e0 suivre pour chaque type : <\/p>\n

Pour obtenir une IP d\u00e9di\u00e9e
\n<\/h3>\n

\n\t\t\t\t\t\t\tChoisir un fournisseur de services de courrier \u00e9lectronique (ESP) :
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tLa plupart des ESP, tels que Mailgun, <\/a>SendGrid,<\/a> MailSoar offrent des options de configuration d’une IP dédiée.<\/a>
\nEn choisissant un ESP, vous \u00eates s\u00fbr d’avoir une IP correctement configur\u00e9e et d\u00e9di\u00e9e uniquement \u00e0 votre activit\u00e9.\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tS’assurer que la p\u00e9riode d’enqu\u00eate est propre
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tAvant d’utiliser une IP d\u00e9di\u00e9e, il est essentiel de v\u00e9rifier son historique.
Une adresse IP \u00ab\u00a0vierge\u00a0\u00bb ou jouissant d’une bonne r\u00e9putation d\u00e8s le d\u00e9part offre de meilleures chances de d\u00e9livrabilit\u00e9. Des outils tels que SenderScore peuvent \u00eatre utilis\u00e9s pour v\u00e9rifier le score et l’historique de l’IP.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tPr\u00e9voir l’\u00e9volution
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tUne nouvelle adresse IP d\u00e9di\u00e9e n\u00e9cessite un \u00ab\u00a0\u00e9chauffement\u00a0\u00bb ou une mont\u00e9e en puissance progressive, au cours de laquelle le volume d’envoi est augment\u00e9 lentement sur plusieurs jours ou semaines afin d’\u00e9tablir une bonne r\u00e9putation. Ce processus permet aux filtres anti-spam d’identifier progressivement l’adresse IP comme une source fiable.\n\t\t\t\t\t<\/p>\n

Pour obtenir une IP partag\u00e9e
\n<\/h3>\n

\n\t\t\t\t\t\t\tS’abonner \u00e0 un ESP offrant des IP partag\u00e9es
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tDe nombreux ESP, tels que MailChimp, proposent automatiquement une IP partag\u00e9e pour les comptes dont les volumes d’envoi sont moindres. Avec cette option, vous partagez l’IP avec d’autres exp\u00e9diteurs.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\tB\u00e9n\u00e9ficier de notre r\u00e9putation collective
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tAvec une IP partag\u00e9e, la r\u00e9putation est partag\u00e9e entre plusieurs exp\u00e9diteurs. Bien qu’il y ait un risque d’\u00eatre affect\u00e9 par les pratiques des autres utilisateurs, de nombreux ESP surveillent ces IP pour garantir la qualit\u00e9 de la r\u00e9putation.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\u00c9valuer la qualit\u00e9 de l’IP propos\u00e9e
\n\t\t\t\t\t<\/h3>\n

\n\t\t\t\t\t\tCertaines IP partag\u00e9es peuvent \u00eatre contr\u00f4l\u00e9es ou ajust\u00e9es par l’ESP si un exp\u00e9diteur nuit \u00e0 la r\u00e9putation de l’IP. Cela offre un certain niveau de s\u00e9curit\u00e9 et permet de s’assurer que votre capacit\u00e9 de livraison n’est pas trop affect\u00e9e par d’autres exp\u00e9diteurs.\n\t\t\t\t\t<\/p>\n

Que vous optiez pour une IP d\u00e9di\u00e9e ou partag\u00e9e, il est crucial de maintenir des pratiques d’envoi responsables<\/b> pour garantir une bonne d\u00e9livrabilit\u00e9.<\/p>\n

Le choix entre une adresse IP d\u00e9di\u00e9e et une adresse IP partag\u00e9e est un choix strat\u00e9gique<\/b> qui d\u00e9pend de votre volume d’envoi, de la qualit\u00e9 de vos listes et de vos objectifs de d\u00e9livrabilit\u00e9. Une adresse IP d\u00e9di\u00e9e est id\u00e9ale pour les entreprises qui envoient r\u00e9guli\u00e8rement des courriers et qui disposent de listes de qualit\u00e9, tandis qu’une adresse IP partag\u00e9e est mieux adapt\u00e9e aux envois ponctuels. <\/p>\n

Si vous avez des questions ou si vous souhaitez un soutien<\/b> sur mesure pour optimiser <\/b>vos envois, notre \u00e9quipe MailSoar est l\u00e0 pour vous guider. Contactez-nous pour savoir comment nous pouvons vous aider \u00e0 atteindre les bo\u00eetes de r\u00e9ception de vos destinataires ! <\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaire Il n’est pas toujours facile de choisir la bonne adresse IP pour vos campagnes de courrier \u00e9lectronique, surtout lorsque […]<\/p>\n","protected":false},"author":14,"featured_media":15650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315],"tags":[317],"class_list":["post-17077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infrastructure-envoi","tag-guide"],"spectra_custom_meta":{"_pingme":["1"],"_encloseme":["1"],"rank_math_internal_links_processed":["1"],"_elementor_edit_mode":["builder"],"_elementor_template_type":["wp-post"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wp_page_template":["default"],"rank_math_title":["IP d\u00e9di\u00e9e ou partag\u00e9e : optimiser la d\u00e9livrabilit\u00e9 de vos emailings"],"rank_math_description":["IP d\u00e9di\u00e9e ou partag\u00e9e ? Choisissez la bonne option pour optimiser la r\u00e9putation de votre email et am\u00e9liorer la d\u00e9livrabilit\u00e9 dans la bo\u00eete de r\u00e9ception. 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Il n'est pas toujours facile de choisir la bonne adresse IP pour vos campagnes de courrier \\u00e9lectronique, surtout lorsque vous souhaitez \\u00e9viter les filtres anti-spam et optimiser votre taux de d\\u00e9livrabilit\\u00e9. La d\\u00e9cision d'utiliser une adresse IP d\\u00e9di\\u00e9e ou partag\\u00e9e<\\\/strong> aura une incidence sur la distribution de vos courriels. Mais comment d\\u00e9terminer laquelle est la mieux adapt\\u00e9e \\u00e0 vos besoins ? 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Une adresse IP (Internet Protocol) est une s\\u00e9rie de chiffres attribu\\u00e9s \\u00e0 chaque appareil connect\\u00e9 \\u00e0 l'internet. Pour les courriers \\u00e9lectroniques, une adresse IP identifie l'exp\\u00e9diteur pour les serveurs de r\\u00e9ception. Elle joue un r\\u00f4le central dans la d\\u00e9livrabilit\\u00e9 des messages.<\\\/p>

La r\\u00e9putation(score de l'exp\\u00e9diteur<\\\/a>), influenc\\u00e9e par l'<\\\/strong>utilisation, d\\u00e9termine si les courriels atteignent la bo\\u00eete de r\\u00e9ception ou s'ils finissent en spam. Il existe deux<\\\/strong> principaux types d'IP<\\\/strong>: l'IP d\\u00e9di\\u00e9e, qui permet un contr\\u00f4le total de la r\\u00e9putation, et l'IP partag\\u00e9e, qui est partag\\u00e9e entre plusieurs exp\\u00e9diteurs. Chacune pr\\u00e9sente des avantages sp\\u00e9cifiques, en fonction de la fr\\u00e9quence et du volume de vos envois.<\\\/p>\",\"align\":\"left\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"_element_custom_width\":{\"unit\":\"%\",\"size\":70},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_background_background\":\"classic\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"1\",\"right\":\"1\",\"bottom\":\"1\",\"left\":\"1\",\"isLinked\":true},\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"__globals__\":{\"_border_color\":\"globals\\\/colors?id=accent\",\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"_element_width\":\"initial\",\"_flex_order_custom\":1,\"ekit_cursor_image_src\":{\"id\":12366,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-34.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"2d0e8f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"78e42bf\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"5490191\",\"elType\":\"widget\",\"settings\":{\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%22fallback%22%3A%7B%22url%22%3A%22%22%2C%22id%22%3A%22%22%2C%22size%22%3A%22%22%7D%7D\\\"]\"},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"_element_custom_width_mobile\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"image\":{\"id\":12364,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-32.png\"},\"ekit_cursor_image_src\":{\"id\":12365,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-33.png\"},\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"theme-post-featured-image\"},{\"id\":\"bea41c4\",\"elType\":\"widget\",\"settings\":{\"title\":\"Qu'est-ce qu'une adresse IP d\\u00e9di\\u00e9e ?\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"17fd485\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7c3e173\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cb6c916\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Une adresse IP d\\u00e9di\\u00e9e<\\\/strong> est une adresse utilis\\u00e9e uniquement par votre entreprise pour envoyer des e-mails. Cette exclusivit\\u00e9 vous donne un contr\\u00f4le total sur sa r\\u00e9putation. Pourquoi est-ce important ? Parce que la r\\u00e9putation de l'IP est un facteur cl\\u00e9 pour \\u00e9viter que vos courriels n'atterrissent dans les dossiers spam de vos destinataires. Une IP d\\u00e9di\\u00e9e vous permet de g\\u00e9rer votre propre r\\u00e9putation <\\\/strong>et d'assurer la coh\\u00e9rence de vos envois. <\\\/p>

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Maintenant que vous connaissez les diff\\u00e9rences entre ces deux types d'IP pour votre domaine, comment faire le bon choix ? Quelques crit\\u00e8res <\\\/strong>sont essentiels <\\\/strong>pour d\\u00e9terminer si une IP d\\u00e9di\\u00e9e ou partag\\u00e9e est la plus adapt\\u00e9e \\u00e0 vos besoins en mati\\u00e8re de marketing par courriel. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":12378,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-46.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f473878\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c27ff0e\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3459c9e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Importance de la localisation IP pour une meilleure d\\u00e9livrabilit\\u00e9\",\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_element_width\":\"inherit\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"7f43609\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"51ab41d\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7089e85\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Une localisation g\\u00e9ographique<\\\/strong> proche de votre public cible est un atout pour am\\u00e9liorer la d\\u00e9livrabilit\\u00e9. Par exemple, si la majorit\\u00e9 de vos contacts se trouve en France, choisissez une adresse IP h\\u00e9berg\\u00e9e en France ou, \\u00e0 d\\u00e9faut, en Europe. Cela augmente les chances que vos e-mails soient consid\\u00e9r\\u00e9s comme \\\"locaux\\\" et r\\u00e9duit les obstacles au filtrage. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":12379,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-47.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"aa9fd70\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"196a27c\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"729cf66\",\"elType\":\"widget\",\"settings\":{\"title\":\"V\\u00e9rification de la r\\u00e9putation et de l'exclusivit\\u00e9 de l'IP d\\u00e9di\\u00e9\",\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_element_width\":\"inherit\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"8f190c7\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"166ac10\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"eb626fd\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Lorsque vous choisissez une adresse IP d\\u00e9di\\u00e9e, assurez-vous qu'elle est propre<\\\/strong>, c'est-\\u00e0-dire qu'elle n'a pas \\u00e9t\\u00e9 utilis\\u00e9e pr\\u00e9c\\u00e9demment pour des envois potentiellement litigieux. Une adresse IP avec un historique n\\u00e9gatif pourrait nuire \\u00e0 votre d\\u00e9livrabilit\\u00e9 d\\u00e8s le d\\u00e9part. Vous pouvez utiliser des outils tels que SenderScore <\\\/a>pour v\\u00e9rifier la r\\u00e9putation de votre adresse IP et vous assurer que vous \\u00eates le seul \\u00e0 l'utiliser. <\\\/p>

Pour savoir si votre adresse IP est sur liste noire, c'est-\\u00e0-dire bloqu\\u00e9e parce qu'elle a \\u00e9t\\u00e9 identifi\\u00e9e comme envoyant du spam, vous pouvez utiliser MxToolbox<\\\/a>, par exemple.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":12380,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-48.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"aab1ac6\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"f834828\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"0996c32\",\"elType\":\"widget\",\"settings\":{\"title\":\"Est-il possible de passer d'une IP partag\\u00e9e \\u00e0 une IP d\\u00e9di\\u00e9e ?\",\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_element_width\":\"inherit\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"ec7cef7\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d525198\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0423c1c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Oui,<\\\/strong> passer d'une IP partag\\u00e9e \\u00e0 une IP d\\u00e9di\\u00e9e est possible, surtout si votre volume d'envoi augmente ou si vous souhaitez mieux contr\\u00f4ler la r\\u00e9putation de vos e-mails. Toutefois, ce changement n\\u00e9cessite <\\\/strong>une phase de mont\\u00e9e en puissance ou d'\\u00e9chauffement<\\\/a><\\\/strong>: augmentation progressive du volume envoy\\u00e9 depuis la nouvelle IP d\\u00e9di\\u00e9e afin qu'elle gagne en cr\\u00e9dibilit\\u00e9 et soit reconnue comme une source fiable par les filtres anti-spam. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":12381,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-49.png\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"03eb867\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c343f22\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"dacd3ba\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment obtenir une adresse IP d\\u00e9di\\u00e9e ou partag\\u00e9e ?\\n\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"ha_cmc_text\":\"Happy Addons\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"17fd485\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7c3e173\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4e6ed92\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

En fonction de vos besoins et de votre volume d'envoi, vous avez plusieurs options pour obtenir une IP d\\u00e9di\\u00e9e ou partag\\u00e9e. 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expert","author_link":"https:\/\/www.mailsoar.com\/fr\/author\/maximemailsoar-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Sommaire Il n’est pas toujours facile de choisir la bonne adresse IP pour vos campagnes de courrier \u00e9lectronique, surtout lorsque 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