{"id":17155,"date":"2025-12-26T20:03:59","date_gmt":"2025-12-26T18:03:59","guid":{"rendered":"https:\/\/www.mailsoar.com\/non-categorise\/recuperer-la-delivrabilite-de-vos-e-mails\/"},"modified":"2026-10-05T15:00:20","modified_gmt":"2026-10-05T13:00:20","slug":"recuperer-la-delivrabilite-de-vos-emails","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/recuperer-la-delivrabilite-de-vos-emails\/","title":{"rendered":"Comment r\u00e9tablir la d\u00e9livrabilit\u00e9 de vos emails apr\u00e8s des campagnes \u00e0 fort volume"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Notre dernier webinaire 2025 portait sur la mani\u00e8re de <strong>r\u00e9tablir la d\u00e9livrabilit\u00e9 de vos emails apr\u00e8s des campagnes \u00e0 fort volume<\/strong>. Les campagnes d&#8217;emailing \u00e0 grande \u00e9chelle\u2014telles que celles men\u00e9es pendant le Black Friday et le Cyber Monday\u2014peuvent poser de s\u00e9rieux d\u00e9fis en mati\u00e8re de d\u00e9livrabilit\u00e9. M\u00eame les sp\u00e9cialistes du marketing exp\u00e9riment\u00e9s peuvent voir leurs emails atterrir dans les dossiers spam, les taux d&rsquo;ouverture baisser et les taux de rebond augmenter.  <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><b><strong>Webinaire : comment r\u00e9tablir la d\u00e9livrabilit\u00e9 de vos emails apr\u00e8s des campagnes \u00e0 fort volume<\/strong><\/b><\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Le webinaire du 9 d\u00e9cembre 2025, organis\u00e9 en partenariat avec Bouncer, a abord\u00e9 un d\u00e9fi crucial : <strong>comment r\u00e9tablir la d\u00e9livrabilit\u00e9 des emails apr\u00e8s des campagnes \u00e0 fort volume<\/strong>. <\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La session a explor\u00e9 comment identifier les probl\u00e8mes de d\u00e9livrabilit\u00e9, comprendre leurs causes profondes et mettre en \u0153uvre des strat\u00e9gies de r\u00e9cup\u00e9ration concr\u00e8tes. <\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><strong><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/pierrepignault\/\">Pierre Pignault<\/a>, PDG de <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/mailsoar\/\">MailSoar<\/a>, et Radek Kaczynski, PDG de <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.usebouncer.com\/\" data-type=\"link\" data-id=\"https:\/\/www.usebouncer.com\/\">Bouncer<\/a>, se sont joints \u00e0 nous en tant qu&rsquo;intervenants experts pour partager leurs points de vue et discuter de ce sujet crucial. <\/strong><\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ces conseils sont essentiels pour les sp\u00e9cialistes du marketing qui cherchent \u00e0 maintenir leur placement dans les bo\u00eetes de r\u00e9ception et \u00e0 maximiser l&rsquo;engagement apr\u00e8s les p\u00e9riodes de pointe. <\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Si vous ne vous \u00eates pas <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/campagnes-pour-ameliorer-la-delivrabilite-des-emails\/\" data-type=\"link\" data-id=\"https:\/\/www.mailsoar.com\/blog\/webinar\/fix-email-deliverability-campaigns\/\">inscrit pour assister au webinaire en direct<\/a>, vous pouvez <strong>regarder la rediffusion<\/strong> ou <strong>lire ce r\u00e9sum\u00e9 des points cl\u00e9s \u00e0 retenir<\/strong>. Cet article met en avant les principaux enseignements tir\u00e9s du webinaire intitul\u00e9 \u00ab <em>Comment r\u00e9tablir la d\u00e9livrabilit\u00e9 de vos emails<\/em> <em>apr\u00e8s des campagnes \u00e0 fort volume<\/em> \u00bb. Il fournit un <strong>plan de r\u00e9tablissement \u00e9tape par \u00e9tape <\/strong>pour vous aider \u00e0 restaurer votre r\u00e9putation d&rsquo;exp\u00e9diteur, \u00e0 am\u00e9liorer l&rsquo;engagement et \u00e0 maintenir le placement dans la bo\u00eete de r\u00e9ception apr\u00e8s des p\u00e9riodes d&rsquo;activit\u00e9 intense.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Black Friday Fallout: How to Fix Your Email Deliverability After High-Volume Campaigns\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lXeYP66DRes?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<pre class=\"wp-block-code\"><code>\n<\/code><\/pre>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\"><strong>Comprendre les probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails : identifier les sympt\u00f4mes ou les causes profondes<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Avant de pouvoir r\u00e9tablir efficacement la d\u00e9livrabilit\u00e9 de vos emails, il est essentiel de comprendre la diff\u00e9rence entre les <strong>sympt\u00f4mes visibles<\/strong> et les <strong>causes profondes sous-jacentes<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Les probl\u00e8mes de d\u00e9livrabilit\u00e9 ressemblent souvent \u00e0 un iceberg :<\/p>\n\n<p class=\"wp-block-paragraph\">Les sympt\u00f4mes visibles peuvent inclure :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Les destinataires signalent que les emails atterrissent dans le dossier spam.<\/li>\n\n\n\n<li>Faibles taux d&rsquo;ouverture ou baisse des taux d&rsquo;ouverture.<\/li>\n\n\n\n<li>Taux de rebond \u00e9lev\u00e9s (en particulier les rebonds temporaires).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Les causes profondes sont souvent cach\u00e9es et peuvent inclure :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mauvaise r\u00e9putation du domaine ou de l&rsquo;exp\u00e9diteur (\u00e0 la fois cause et sympt\u00f4me).<\/li>\n\n\n\n<li>Listes d&rsquo;adresses \u00e9lectroniques inactives ou sans engagement.<br\/>Augmentation soudaine du volume d&rsquo;e-mails.<br\/>Segmentation inad\u00e9quate de l&rsquo;audience.<\/li>\n\n\n\n<li>Envoi \u00e0 un trop grand nombre de destinataires invalides (hygi\u00e8ne des listes en g\u00e9n\u00e9ral).<\/li>\n\n\n\n<li>Trop de signalements de spam pour que votre programme de messagerie soit viable.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">En reconnaissant les sympt\u00f4mes visibles, les sp\u00e9cialistes du marketing peuvent identifier les fournisseurs de services de messagerie \u00e9lectronique (Gmail, Microsoft, Yahoo, etc.) qui n\u00e9cessitent une attention particuli\u00e8re et prendre des mesures cibl\u00e9es pour r\u00e9soudre les probl\u00e8mes sous-jacents, r\u00e9tablir le placement dans la bo\u00eete de r\u00e9ception et am\u00e9liorer l&rsquo;engagement.<\/p>\n\n<h2 class=\"wp-block-heading\"><b><strong>Pourquoi avez-vous souvent besoin de r\u00e9tablir la d\u00e9livrabilit\u00e9 des e-mails apr\u00e8s les campagnes \u00e0 fort volume du Black Friday ?<\/strong><\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez les quatre principales causes auxquelles vous devez rem\u00e9dier pour r\u00e9tablir la d\u00e9livrabilit\u00e9 des emails apr\u00e8s des campagnes \u00e0 fort volume.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Taux \u00e9lev\u00e9s de spam et engagement n\u00e9gatif<\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li>Les plaintes \u00e9lev\u00e9es pour spam correspondent g\u00e9n\u00e9ralement \u00e0 des taux de d\u00e9sabonnement plus \u00e9lev\u00e9s.<\/li>\n\n\n\n<li>Seuil recommand\u00e9 : taux de spam &lt; 0,3 % (moyenne mobile sur 7 jours).<\/li>\n<\/ul>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Une segmentation inad\u00e9quate entra\u00eenant de faibles taux d&rsquo;ouverture.<\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li>L&rsquo;envoi d&#8217;emails \u00e0 des contacts inactifs ou non engag\u00e9s diminue les taux d&rsquo;ouverture et augmente le risque de spam, car vos emails semblent moins pertinents en raison du manque d&rsquo;activit\u00e9.<\/li>\n\n\n\n<li>Seuil recommand\u00e9 : \u2265 35 % de taux d&rsquo;ouverture unique par fournisseur.<\/li>\n<\/ul>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Taux de rebond \u00e9lev\u00e9s<\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li>Souvent caus\u00e9 par des adresses email invalides ou des segments mal entretenus.<\/li>\n\n\n\n<li>S\u00e9parer les rebonds temporaires et permanents.<\/li>\n\n\n\n<li>Seuil recommand\u00e9 : taux de rebond &lt; 0,5 %.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"> 4) Pics de volume<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Une augmentation soudaine et importante du volume d&rsquo;envoi peut d\u00e9clencher les filtres anti-spam.<\/li>\n\n\n\n<li>Solution : Augmentez progressivement le volume pour \u00e9viter d&rsquo;\u00eatre signal\u00e9 comme suspect.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><b><strong>Bonus : un plan de r\u00e9tablissement \u00e9tape par \u00e9tape pour restaurer la d\u00e9livrabilit\u00e9 des emails apr\u00e8s des campagnes \u00e0 volume \u00e9lev\u00e9.<\/strong><\/b><\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voici un plan de r\u00e9tablissement de la d\u00e9livrabilit\u00e9 en quatre \u00e9tapes sur quatre semaines, destin\u00e9 \u00e0 contrer les effets des campagnes \u00e0 fort volume apr\u00e8s le Black Friday ou d&rsquo;autres campagnes de haute saison.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Semaine 1 : segmentation stricte<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Ciblez uniquement les destinataires les plus engag\u00e9s (ceux qui ont ouvert vos e-mails au cours des 30 \u00e0 60 derniers jours).<\/li>\n\n\n\n<li>Si possible, segmentez par fournisseur afin de traiter les probl\u00e8mes sp\u00e9cifiques \u00e0 chaque fournisseur.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Semaine 2 : R\u00e9duire les signaux n\u00e9gatifs<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Identifiez les campagnes pr\u00e9sentant des <strong>taux de d\u00e9sabonnement \u00e9lev\u00e9s (&gt;0,5 %).<\/strong><\/li>\n\n\n\n<li>Suspendre ou am\u00e9liorer les campagnes qui g\u00e9n\u00e8rent des plaintes.<\/li>\n\n\n\n<li>Nettoyez vos listes d&rsquo;adresses email afin de supprimer les adresses invalides, inactives ou toxiques.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Semaine 3 : Stabiliser l&rsquo;engagement<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Maintenir un engagement positif tout en minimisant les indicateurs n\u00e9gatifs.<\/li>\n\n\n\n<li>Maintenez les <strong>taux d&rsquo;ouverture &gt; 35 %<\/strong>, les <strong>taux de d\u00e9sabonnement &lt; 0,5 %<\/strong> et les <strong>taux de spam &lt; 0,3 %<\/strong>.<\/li>\n\n\n\n<li>\u00c9tablissez des <strong>mod\u00e8les d&rsquo;envoi coh\u00e9rents<\/strong> afin d&rsquo;am\u00e9liorer votre r\u00e9putation aupr\u00e8s des fournisseurs de messagerie \u00e9lectronique.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Semaine 4 : Surveiller et adapter<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Suivez la r\u00e9putation de votre domaine et de votre adresse IP \u00e0 l&rsquo;aide de <strong>Google Postmaster<\/strong>, <strong>Microsoft SNDS<\/strong> ou <strong>Yahoo Sender Hub<\/strong>.<\/li>\n\n\n\n<li>Examinez r\u00e9guli\u00e8rement les indicateurs cl\u00e9s de performance afin de d\u00e9tecter rapidement toute anomalie.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Augmentez progressivement le volume d&#8217;emails tout en maintenant les seuils d&rsquo;engagement. <\/p>\n\n<h2 class=\"wp-block-heading\"><b><strong>Il est toujours possible de r\u00e9tablir la d\u00e9livrabilit\u00e9 des emails apr\u00e8s des campagnes \u00e0 fort volume \u2014m\u00eame dans les cas les plus graves.<\/strong><\/b><\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><strong>Informations cl\u00e9s sur la d\u00e9livrabilit\u00e9 des emails par Pierre Pinault, PDG de MailSoar, et Radek Kaczynski, PDG de Bouncer.<br\/><\/strong><\/span><\/p>\n\n<p class=\"wp-block-paragraph\">La <strong>r\u00e9cup\u00e9ration est toujours possible<\/strong> : m\u00eame les probl\u00e8mes graves de d\u00e9livrabilit\u00e9 peuvent \u00eatre corrig\u00e9s sans abandonner votre domaine.<\/p>\n\n<p class=\"wp-block-paragraph\">L&rsquo;<strong>engagement est plus important que les \u00ab mots spam \u00bb<\/strong> : les filtres modernes se concentrent sur la mani\u00e8re dont les utilisateurs interagissent avec vos emails.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Utilisez les tendances, pas les chiffres absolus<\/strong> : les taux d&rsquo;ouverture et de clic ne sont peut-\u00eatre pas parfaitement exacts, mais les tendances r\u00e9v\u00e8lent les probl\u00e8mes de d\u00e9livrabilit\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">Les <strong>pratiques pr\u00e9ventives sont essentielles<\/strong> : veillez \u00e0 la propret\u00e9 de vos listes, \u00e0 la segmentation et \u00e0 la coh\u00e9rence des mod\u00e8les d&rsquo;envoi.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9quilibrez les risques et la port\u00e9e<\/strong> : pendant la reprise, ciblez vos abonn\u00e9s les plus engag\u00e9s, puis \u00e9largissez prudemment votre audience une fois que la d\u00e9livrabilit\u00e9 s&rsquo;est am\u00e9lior\u00e9e.<br\/><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Dans le webinaire\u2014ou dans cet article qui le r\u00e9sume\u2014vous avez d\u00e9couvert des conseils d&rsquo;experts sur la mani\u00e8re de r\u00e9tablir la d\u00e9livrabilit\u00e9 de vos e-mails apr\u00e8s des campagnes \u00e0 fort volume telles que le Black Friday et le Cyber Monday. <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Pour rem\u00e9dier aux probl\u00e8mes de d\u00e9livrabilit\u00e9 apr\u00e8s le Black Friday ou le Cyber Monday, il n&rsquo;est pas n\u00e9cessaire de repartir de z\u00e9ro.<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\"><strong>En suivant une approche structur\u00e9e et ax\u00e9e sur les donn\u00e9es, vous pouvez restaurer votre r\u00e9putation d&rsquo;exp\u00e9diteur, revenir dans les bo\u00eetes de r\u00e9ception et garantir que vos futures campagnes seront encore plus performantes.<\/strong><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">N&rsquo;oubliez pas : un engagement constant, une segmentation minutieuse et un suivi rigoureux sont les cl\u00e9s d&rsquo;une d\u00e9livrabilit\u00e9 durable des emails.<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\"><strong>Participez \u00e0 nos prochains webinaires<\/strong> pour en savoir plus sur les meilleures pratiques et les strat\u00e9gies avanc\u00e9es propos\u00e9es par les experts de MailSoar.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Vous souhaitez rester \u00e0 la pointe du marketing par email ?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Besoin d&rsquo;une aide personnalis\u00e9e ?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\" data-type=\"link\" data-id=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\">Prenez rendez-vous pour une consultation individuelle<\/a> avec le PDG de MailSoar<\/strong> afin de r\u00e9tablir la d\u00e9livrabilit\u00e9 de vos emails apr\u00e8s des campagnes \u00e0 fort volume. <\/p>\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/mailsoar\">Suivez MailSoar sur LinkedIn<\/a> pour obtenir les derniers conseils en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails.<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mailsoar wp-block-embed-mailsoar\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZhNXRtHSj3\"><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/problemes-delivrabilite-emails\/\">Probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails : quand les campagnes d\u2019email marketing atterrissent en spam<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails : quand les campagnes d\u2019email marketing atterrissent en spam\u00a0\u00bb \u2014 MailSoar\" src=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/problemes-delivrabilite-emails\/embed\/#?secret=JiTIfdPPiJ#?secret=ZhNXRtHSj3\" data-secret=\"ZhNXRtHSj3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails : \u00e9tude de cas sur des campagnes d&#8217;email marketing qui finissent dans les spams<\/p>\n","protected":false},"author":3,"featured_media":17274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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One misstep triggers a cascade effect that damages your ability to reach subscribers across all devices.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1cb9adc\",\"elType\":\"widget\",\"settings\":{\"title\":\"The 4 factors that control email campaign performance\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"c148ff1\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d86d0c0\"}],\"_margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcdeb10\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Missing authentication protocols\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0d30ef7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>The #1 reason <strong>emails go to spam<\\\/strong>: missing or broken <strong>authentication protocols<\\\/strong> (SPF, DKIM, DMARC).<\\\/p><p>Think of authentication like showing ID at airport security. Without proper credentials, ISPs can't verify who sent your email. It could be you or a spammer impersonating your <strong>sending domain<\\\/strong>.<\\\/p><p><strong>The numbers you can get:<\\\/strong><\\\/p><ul><li>Proper authentication: 95%+ inbox placement<\\\/li><li>Missing authentication: 60-70% inbox placement<\\\/li><li>Broken authentication: 30-40% inbox placement<\\\/li><\\\/ul><p>Gmail, Outlook, and Yahoo made authentication mandatory in 2024. Companies that ignored this saw <strong>email deliverability<\\\/strong> drop 30-45% overnight.<\\\/p><p><strong>Quick fix:<\\\/strong> Run your domain through an authentication checker. Most companies find their SPF record is outdated or DKIM is misconfigured, errors that take 15 minutes to fix.<\\\/p><div><div class=\\\"standard-markdown grid-cols-1 grid gap-4 [&amp;_&gt;_*]:min-w-0\\\"><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/how-to-authenticate-your-domain-dkim\\\/\\\">Learn how to properly configure DKIM authentication<\\\/a><\\\/p><\\\/div><\\\/div>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"25d9c56\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Poor sender reputation\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e6a911e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs assign reputation scores based on your sending history. High <strong>bounce rates<\\\/strong>, <strong>spam complaints<\\\/strong>, and low <strong>engagement rates<\\\/strong> all damage this score.<\\\/p><p><strong>Poor sender reputation<\\\/strong> comes from:<\\\/p><ul><li>Sending to invalid email addresses (bounce rate &gt;2%)<\\\/li><li>Recipients marking your emails as <strong>spam messages<\\\/strong><\\\/li><li>Low open rates signaling unwanted content<\\\/li><li>Hitting spam traps (abandoned addresses reactivated by ISPs)<\\\/li><\\\/ul><p><strong>Real example:<\\\/strong> An e-commerce company had 38% invalid addresses. Every campaign damaged their <strong>domain reputation<\\\/strong> further. After cleaning their list, inbox placement jumped from 62% to 91% in five weeks.<\\\/p><p>Your reputation affects everything. Once ISPs <strong>flag you as spam<\\\/strong>, recovery takes 60\\\/90 days of consistent good practices.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/sender-reputation\\\/\\\">Understand how sender reputation impacts deliverability<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d979170\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Low engagement rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b22b2d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs, especially Google, watch how recipients treat your emails:<\\\/p><ul><li>Do they open them?<\\\/li><li>Do they click links or reply?<\\\/li><li>Do they delete without reading?<\\\/li><li>Do they marked as spam?<\\\/li><\\\/ul><p>Low <strong>engagement rates<\\\/strong> signal \\\"recipients don't want this.\\\" High engagement signals \\\"this is valuable content.\\\"<\\\/p><p><strong>The brutal cycle:<\\\/strong> Poor deliverability \\u2192 emails in spam \\u2192 low engagement \\u2192 worse reputation \\u2192 more spam placement.<\\\/p><p><strong>How to fix:<\\\/strong> Stop sending to everyone. Focus on subscribers who've opened emails in the last 30-60 days. Yes, you'll reach fewer people initially. But you'll actually reach them in the inbox.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"76c1f5c\",\"elType\":\"widget\",\"settings\":{\"title\":\"4. List quality and complaint rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"69a4ea5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Sending to purchased lists, scraped addresses, or people who forgot they subscribed triggers <strong>spam issues<\\\/strong> fast.<\\\/p><p><strong>Warning signs:<\\\/strong><\\\/p><ul><li>Bounce rate above 2%<\\\/li><li><strong>Spam complaints<\\\/strong> above 0.1%<\\\/li><li>Large percentage of recipients never open<\\\/li><li>Sudden list size increases<\\\/li><\\\/ul><p><strong>The spam trap problem:<\\\/strong> ISPs recycle abandoned email addresses as honeypots. Hit enough spam traps and your reputation collapses instantly.<\\\/p><p><strong>Solution:<\\\/strong> Implement aggressive list hygiene. Remove hard bounces immediately. Suppress 90-day non-openers. Use double opt-in for new subscribers. A smaller, engaged list generates more revenue than a large, dirty list.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/optimize-emailing-lists\\\/\\\">Complete guide to optimizing your email lists \\u2192<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1eaebbf\",\"elType\":\"widget\",\"settings\":{\"title\":\"5. Spammy content and design\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5dfe889\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>While not the primary cause, certain <strong>email content<\\\/strong> and design choices <strong>trigger spam filters<\\\/strong> when your reputation is already weak:<\\\/p><p><strong>Content triggers:<\\\/strong><\\\/p><ul><li><strong>Misleading subject<\\\/strong> lines that don't match email content<\\\/li><li>ALL CAPS or excessive punctuation!!!<\\\/li><li><strong>Spammy keywords<\\\/strong> like \\\"FREE CASH\\\" or \\\"URGENT ACT NOW\\\"<\\\/li><li>No <strong>unsubscribe link<\\\/strong> or <strong>physical address<\\\/strong><\\\/li><li>Too many images with little text<\\\/li><\\\/ul><p><strong>The truth:<\\\/strong> Companies with strong authentication and good <strong>sender reputation<\\\/strong> can use these elements without issues. But if your technical foundation is broken, <strong>spammy content<\\\/strong> pushes you over the edge.<\\\/p><p>Fix authentication and list quality first. Worry about content second.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/spam-word-objects-emails\\\/\\\">Discover which spam words to avoid in your subject lines<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"ccc6c55\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_wrap\":\"wrap\"},\"elements\":[{\"id\":\"c59db76\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to fix emails from going to spam?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a082750\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 1: Fix authentication (30 minutes)\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d334915\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Run an SPF\\\/DKIM\\\/DMARC test on your <strong>sending domain<\\\/strong>. Fix any errors immediately. This alone typically improves inbox placement 10-15% within days.<\\\/p><p><strong>Common authentication issues:<\\\/strong><\\\/p><ul><li>SPF records including old <strong>email service providers<\\\/strong><\\\/li><li>DKIM signatures pointing to wrong domains<\\\/li><li>DMARC set to \\\"none\\\" instead of \\\"quarantine\\\"<\\\/li><\\\/ul><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/secure-your-sending-emails-with-dmarc\\\/\\\">Step-by-step guide: Secure your emails with DMARC<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"89f230a\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f3a7ad0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 2: Clean your list (1-2 weeks)\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"075d7c4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Remove hard bounces immediately. Suppress anyone with zero opens in 90 days. Implement double opt-in for new subscribers.<\\\/p><p>Yes, your list shrinks 30-40%. Your <strong>engagement rates<\\\/strong> and revenue per email double.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"44fa6be\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Clean-your-email-list.png\",\"id\":16726,\"size\":\"\",\"alt\":\"MailSoar Expert Cleaning a email list to prevent emails going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":200,\"sizes\":[]},\"object-fit\":\"contain\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a788e8a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 3: Monitor key metrics\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c90d60d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Track the metrics that predict <strong>spam issues<\\\/strong>:<\\\/p><ul><li>Inbox placement rate by ISP<\\\/li><li><strong>Bounce rates<\\\/strong> (&lt;1% is healthy)<\\\/li><li><strong>Complaint rates<\\\/strong> (&lt;0.1% is good)<\\\/li><li>Engagement by segment<\\\/li><\\\/ul><p>Your <strong>email service provider<\\\/strong> reports \\\"delivered,\\\" but that includes <strong>spam folder<\\\/strong> delivery. You need actual inbox placement data.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ae70358\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 4: Improve email design and content\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cc8abf5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Once your technical foundation is solid:<\\\/p><ul><li>Use clear, honest subject lines (avoid <strong>misleading subject<\\\/strong> lines)<\\\/li><li>Include <strong>unsubscribe link<\\\/strong> and <strong>physical address<\\\/strong> in every email<\\\/li><li>Balance images with text<\\\/li><li>Avoid excessive <strong>spammy keywords<\\\/strong><\\\/li><li>Test send times and frequency<\\\/li><\\\/ul><p>These optimizations work when your <strong>email deliverability<\\\/strong> foundation is strong.<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/how-do-spam-filters-work\\\/\\\">Explore how spam filters evaluate your content<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"de9d597\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 5: Get expert help for complex issues\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bdaecf7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li>Some spam problems require specialized expertise. If you're dealing with:<\\\/li><li>Blacklist removal across multiple ISPs<\\\/li><li>Damaged sender reputation from past campaigns<\\\/li><li>Complex multi-domain or multi-IP setups<\\\/li><li>Persistent spam placement despite following best practices<\\\/li><\\\/ul><p>MailSoar's experts have recovered deliverability for over 500 companies worldwide. We specialize in diagnosing why emails go to spam and implementing fixes that actually work.\\u00a0<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/contact\\\/\\\">Contact us to improve your inbox placement<\\\/a>. Our team has helped companies recover millions in lost pipeline and marketing teams fix authentication issues.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3175c9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to avoid spam issues in the long term?\\n\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"20abe28\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"384e105\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b895932\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Prevention is cheaper than recovery:<\\\/p><ul><li><strong>Monthly list hygiene:<\\\/strong> Remove bounces and non-openers consistently. Don't wait for problems to appear.<\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintain proper authentication:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> When changing <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">email service providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> or domains, update DNS records immediately.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Watch your spam score:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Use tools that predict which elements might <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">trigger spam filters<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> before sending.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Monitor domain reputation:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Track your <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> across major <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">mailbox providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> (Gmail, Outlook, Yahoo).<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Keep engagement high:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Only send to people who want your emails. Segment by engagement level and adjust frequency accordingly.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Warm up big changes:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> New domains, ESP migrations, or major volume increases need gradual scaling over 2-4 weeks.<\\\/span><\\\/li><\\\/ul><p>Consistent good practices prevent the <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">poor sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> that causes <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">spam complaints<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> and filtering.<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>Fixing spam issues is only the first step. 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?\";s:5:\"depth\";i:2;}i:4;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:134:\"bonus-un-plan-de-r\u00e9tablissement-\u00e9tape-par-\u00e9tape-pour-restaurer-la-d\u00e9livrabilit\u00e9-des-emails-apr\u00e8s-des-campagnes-\u00e0-volume-\u00e9lev\u00e9\";s:7:\"content\";s:137:\"Bonus : un plan de r\u00e9tablissement \u00e9tape par \u00e9tape pour restaurer la d\u00e9livrabilit\u00e9 des emails apr\u00e8s des campagnes \u00e0 volume \u00e9lev\u00e9.\";s:5:\"depth\";i:2;}i:5;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:30:\"semaine-1-segmentation-stricte\";s:7:\"content\";s:32:\"Semaine 1 : segmentation stricte\";s:5:\"depth\";i:3;}i:6;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:40:\"semaine-2-r\u00e9duire-les-signaux-n\u00e9gatifs\";s:7:\"content\";s:42:\"Semaine 2 : R\u00e9duire les signaux n\u00e9gatifs\";s:5:\"depth\";i:3;}i:7;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:32:\"semaine-3-stabiliser-lengagement\";s:7:\"content\";s:35:\"Semaine 3 : Stabiliser l'engagement\";s:5:\"depth\";i:3;}i:8;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:31:\"semaine-4-surveiller-et-adapter\";s:7:\"content\";s:33:\"Semaine 4 : Surveiller et adapter\";s:5:\"depth\";i:3;}i:9;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:138:\"il-est-toujours-possible-de-r\u00e9tablir-la-d\u00e9livrabilit\u00e9-des-emails-apr\u00e8s-des-campagnes-\u00e0-fort-volume-m\u00eame-dans-les-cas-les-plus-graves\";s:7:\"content\";s:142:\"Il est toujours possible de r\u00e9tablir la d\u00e9livrabilit\u00e9 des emails apr\u00e8s des campagnes \u00e0 fort volume \u2014m\u00eame dans les cas les plus graves.\";s:5:\"depth\";i:2;}i:10;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:10:\"conclusion\";s:7:\"content\";s:10:\"Conclusion\";s:5:\"depth\";i:2;}i:11;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:57:\"vous-souhaitez-rester-\u00e0-la-pointe-du-marketing-par-email\";s:7:\"content\";s:59:\"Vous souhaitez rester \u00e0 la pointe du marketing par email 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