{"id":17256,"date":"2025-12-09T11:44:48","date_gmt":"2025-12-09T09:44:48","guid":{"rendered":"https:\/\/www.mailsoar.com\/non-categorise\/pourquoi-emails-finissent-en-spam\/"},"modified":"2026-11-02T18:49:18","modified_gmt":"2026-11-02T16:49:18","slug":"pourquoi-emails-finissent-en-spam","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/pourquoi-emails-finissent-en-spam\/","title":{"rendered":"Pourquoi mes emails finissent-ils en spam ?"},"content":{"rendered":"<h2>\n\t\t\t\tSommaire\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>Vous avez pass\u00e9 trois heures \u00e0 peaufiner votre derni\u00e8re campagne emailing. Une offre canon, un design propre et un bouton d&rsquo;action bien visible. Vous envoyez le tout \u00e0 vos 15 000 abonn\u00e9s.  <\/p>\n<p>Deux heures plus tard : seulement 6 % d&rsquo;ouverture. Votre premier r\u00e9flexe ? Accuser l&rsquo;objet de l&#8217;email. Le deuxi\u00e8me ? Vous demander si les gens se d\u00e9sabonnent.   <\/p>\n<p>La r\u00e9alit\u00e9 ? <strong>40 % de vos emails dorment dans les dossiers spam<\/strong>, l\u00e0 o\u00f9 personne ne les verra jamais.<\/p>\n<p>Comprendre pourquoi vos emails finissent en spam est ce qui fera la diff\u00e9rence entre une strat\u00e9gie qui g\u00e9n\u00e8re du chiffre et un budget email marketing jet\u00e9 par la fen\u00eatre.<\/p>\n<h2>Pourquoi mes emails tombent-ils en spam ?<\/h2>\n<p>Ce n&rsquo;est pas une question de malchance ou d&rsquo;algorithme myst\u00e9rieux. Si <strong>vos emails finissent en spam<\/strong>, c&rsquo;est pour des raisons techniques bien pr\u00e9cises que l&rsquo;on peut corriger. <\/p>\n<p>Les messageries comme Gmail, Outlook et Yahoo utilisent des <strong>filtres anti-spam<\/strong> pour prot\u00e9ger leurs utilisateurs. Ces filtres analysent des centaines de signaux pour d\u00e9cider : bo\u00eete de r\u00e9ception ou dossier spam ? <\/p>\n<p>Quand vos emails <strong>d\u00e9clenchent ces filtres<\/strong>, vous perdez bien plus que des ouvertures. Une bo\u00eete B2B avec 25 000 abonn\u00e9s qui a 35 % de placement en spam perd environ <strong>2,4 M$ par an<\/strong> de business potentiel \u00e0 cause d&#8217;emails invisibles. <\/p>\n<p>Et \u00e7a fait boule de neige : chaque email qui part en spam ab\u00eeme votre <strong>r\u00e9putation d&rsquo;exp\u00e9diteur<\/strong>, ce qui durcit le filtrage pour vos prochains envois. En quelques semaines, votre <strong>d\u00e9livrabilit\u00e9 <\/strong>peut totalement s&rsquo;effondrer.  <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam-768x768.png\" alt=\"Emails Expert looking at a computer to figure out why the emails are going to spam\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam-768x768.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam-300x300.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam-1030x1030.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam-80x80.png 80w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam-650x650.png 650w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/why-my-emails-go-to-spam.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Les 5 causes fr\u00e9quentes de mise en spam <\/h2>\n<p>L&rsquo;\u00e9poque o\u00f9 il suffisait de cliquer sur \u00ab\u00a0envoyer\u00a0\u00bb pour arriver en bo\u00eete de r\u00e9ception est termin\u00e9e. Ces jours-l\u00e0 se sont envol\u00e9s en 2024 avec les nouvelles exigences strictes de Gmail et Yahoo. <br \/>Les entreprises qui n&rsquo;ont pas suivi le mouvement ont vu leur d\u00e9livrabilit\u00e9 chuter de 30 \u00e0 45 % du jour au lendemain. Ce n&rsquo;est pas leur contenu qui est devenu mauvais, c&rsquo;est leur configuration technique qui ne respecte plus les <strong>bonnes pratiques de l&#8217;emailing<\/strong>. <br \/>Les clients de messagerie utilisent d\u00e9sormais des filtres sophistiqu\u00e9s qui \u00e9valuent la r\u00e9putation de l&rsquo;exp\u00e9diteur, les protocoles d&rsquo;authentification et les mod\u00e8les d&rsquo;engagement des utilisateurs. Une seule erreur peut d\u00e9clencher un effet domino qui nuit \u00e0 votre capacit\u00e9 \u00e0 atteindre vos abonn\u00e9s sur tous les appareils.<\/p>\n<h2>Les 4 piliers de la performance de vos campagnes<\/h2>\n<h3>1. L&rsquo;absence de protocoles d&rsquo;authentification<br \/>\n<\/h3>\n<p>La cause n\u00b01 pour laquelle les <strong>emails sont envoy\u00e9s dans les spams<\/strong> : <strong>protocoles d&rsquo;authentification<\/strong> manquants ou d\u00e9fectueux (SPF, DKIM, DMARC).<\/p>\n<p>C&rsquo;est comme passer la douane sans pi\u00e8ce d&rsquo;identit\u00e9 : les serveurs ne peuvent pas v\u00e9rifier que c&rsquo;est bien vous qui envoyez l&#8217;email depuis votre <strong>domaine<\/strong>.  <\/p>\n<p><strong>Ce que vous pouvez obtenir :<\/strong><\/p>\n<ul>\n<li>Authentification correcte : +95 % de placement en bo\u00eete de r\u00e9ception.<\/li>\n<li>Authentification manquante : 60-70 % de placement.<\/li>\n<li>Authentification erron\u00e9e : seulement 30-40 %.<\/li>\n<\/ul>\n<p>Gmail, Outlook et Yahoo ont rendu l&rsquo;authentification obligatoire en 2024. Les entreprises qui ont ignor\u00e9 cette mesure ont vu leur taux de <strong>d\u00e9livrabilit\u00e9 des emails<\/strong> chuter de 30 \u00e0 45 % du jour au lendemain. <\/p>\n<p><strong>Solution rapide<\/strong> : Testez votre domaine. La plupart des erreurs de configuration SPF ou DKIM se corrigent en 15 minutes <\/p>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/comment-authentifier-son-domaine-dkim\/\">Apprenez \u00e0 configurer correctement l&rsquo;authentification DKIM.<\/a><\/p>\n<h3>2. Une mauvaise r\u00e9putation d&rsquo;exp\u00e9diteur<\/h3>\n<p>Les FAI attribuent des notes de r\u00e9putation en fonction de votre historique d&rsquo;envoi. Des <strong>taux de rebond<\/strong> \u00e9lev\u00e9s, des <strong>plaintes pour spam<\/strong> et des <strong>taux d&rsquo;engagement<\/strong> faibles influent sur votre r\u00e9putation. <\/p>\n<p>Une <strong>mauvaise r\u00e9putation de l&rsquo;exp\u00e9diteur<\/strong> provient :<\/p>\n<ul>\n<li>Vous envoyez sur des adresses invalides (taux de rebond &gt;2 %).<\/li>\n<li>Vos lecteurs vous signalent manuellement comme <strong>spam<\/strong>.<\/li>\n<li>Faibles taux d&rsquo;ouverture indiquant un contenu ind\u00e9sirable<\/li>\n<li>Tomber dans les pi\u00e8ges \u00e0 spam (adresses abandonn\u00e9es r\u00e9activ\u00e9es par les FAI)<\/li>\n<\/ul>\n<p><strong>Exemple concret<\/strong> : une entreprise de e-commerce avait 38 % d&rsquo;adresses invalides. Chaque campagne nuisait davantage \u00e0 la <strong>r\u00e9putation de son domaine<\/strong>. Apr\u00e8s avoir nettoy\u00e9 sa liste, le taux de placement dans la bo\u00eete de r\u00e9ception est pass\u00e9 de 62 % \u00e0 91 % en cinq semaines.  <\/p>\n<p>Votre r\u00e9putation a une incidence sur tout. Une fois que les FAI vous ont <strong>signal\u00e9 comme spammeur<\/strong>, il faut compter entre 60 et 90 jours de bonnes pratiques constantes pour r\u00e9tablir votre r\u00e9putation. <\/p>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/reputation-expediteur\/\">Comprendre l&rsquo;impact de la r\u00e9putation de l&rsquo;exp\u00e9diteur sur la d\u00e9livrabilit\u00e9<\/a><\/p>\n<h3>3. Faibles taux d&rsquo;engagement<\/h3>\n<p>Les FAI, en particulier Google, surveillent la mani\u00e8re dont les destinataires traitent vos emails :<\/p>\n<ul>\n<li>Est-ce qu&rsquo;ils les ouvrent ?<\/li>\n<li>Cliquent-ils sur les liens ou r\u00e9pondent-ils ?<\/li>\n<li>Est-ce qu&rsquo;ils suppriment sans lire ?<\/li>\n<li>Les ont-ils marqu\u00e9s comme spam ?<\/li>\n<\/ul>\n<p>De faibles <strong>taux d&rsquo;engagement<\/strong> indiquent que \u00ab les destinataires ne veulent pas de cela \u00bb. Un engagement \u00e9lev\u00e9 indique que \u00ab ce contenu est pr\u00e9cieux \u00bb. <\/p>\n<p><strong>Le cercle vicieux<\/strong> : mauvaise d\u00e9livrabilit\u00e9 \u2192 emails dans les spams \u2192 faible engagement \u2192 r\u00e9putation d\u00e9t\u00e9rior\u00e9e \u2192 davantage de spams.<\/p>\n<p><strong>Solution <\/strong>: cessez d&rsquo;envoyer des messages \u00e0 tout le monde. Concentrez-vous sur les abonn\u00e9s qui ont ouvert des emails au cours des 30 \u00e0 60 derniers jours. Oui, vous toucherez moins de personnes au d\u00e9part. Mais vous les toucherez r\u00e9ellement dans leur bo\u00eete de r\u00e9ception.   <\/p>\n<h3>4. Qualit\u00e9 des listes et taux de r\u00e9clamations<\/h3>\n<p>L&rsquo;envoi \u00e0 des listes achet\u00e9es, \u00e0 des adresses r\u00e9cup\u00e9r\u00e9es ou \u00e0 des personnes qui ont oubli\u00e9 qu&rsquo;elles se sont abonn\u00e9es entra\u00eene rapidement des <strong>probl\u00e8mes de spam<\/strong>.<\/p>\n<p><strong>Premier signes :<\/strong><\/p>\n<ul>\n<li>Taux de rebond sup\u00e9rieur \u00e0 2 %<\/li>\n<li><strong>Plaintes pour spam<\/strong> sup\u00e9rieures \u00e0 0,1 %<\/li>\n<li>Une grande partie des destinataires n&rsquo;ouvrent jamais les emails.<\/li>\n<li>Augmentation soudaine de la taille de la liste<\/li>\n<\/ul>\n<p><strong>Le probl\u00e8me des pi\u00e8ges \u00e0 spam<\/strong> : les FAI recyclent les adresses email abandonn\u00e9es pour en faire des pi\u00e8ges. Si vous d\u00e9clenchez suffisamment de <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/spam-traps\/\">pi\u00e8ges \u00e0 spam<\/a>, votre r\u00e9putation s&rsquo;effondrera instantan\u00e9ment. <\/p>\n<p><strong>Solution<\/strong> : Mettez en place une politique stricte de nettoyage des listes. Supprimez imm\u00e9diatement les rebonds permanents. Supprimez les adresses qui n&rsquo;ont pas ouvert vos emails depuis 90 jours. Utilisez la double confirmation pour les nouveaux abonn\u00e9s. Une liste plus petite et plus engag\u00e9e g\u00e9n\u00e8re plus de revenus qu&rsquo;une liste volumineuse et de mauvaise qualit\u00e9.    <\/p>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/optimiser-listes-de-diffusion-emailing\/\">Guide complet pour optimiser vos listes d&rsquo;adresses email \u2192<\/a><\/p>\n<h3>5. Contenu et conception ind\u00e9sirables<br \/>\n<\/h3>\n<p>Bien que ce ne soit pas la cause principale, certains contenus et choix de <strong>conception des emails<\/strong> d\u00e9clenchent les <strong>filtres anti-spam<\/strong> lorsque votre r\u00e9putation est d\u00e9j\u00e0 faible :<\/p>\n<p><strong>\u00c9l\u00e9ments de contenu d\u00e9clenchant les filtres anti-spam :<\/strong><\/p>\n<ul>\n<li><strong>Objets trompeurs<\/strong> qui ne correspondent pas au contenu de l&#8217;email<\/li>\n<li>TOUT EN MAJUSCULES ou ponctuation excessive !!!<\/li>\n<li><strong>Mots-cl\u00e9s spammeurs<\/strong> tels que \u00ab ARGENT GRATUIT \u00bb ou \u00ab URGENT, AGISSEZ MAINTENANT \u00bb<\/li>\n<li>Pas de<strong> lien de d\u00e9sabonnement <\/strong>ni d&rsquo;<strong>adresse physique<\/strong><\/li>\n<li>Trop d&rsquo;images et trop peu de texte<\/li>\n<\/ul>\n<p><strong>La v\u00e9rit\u00e9<\/strong> : les entreprises disposant d&rsquo;une authentification forte et d&rsquo;une bonne <strong>r\u00e9putation d&rsquo;exp\u00e9diteur<\/strong> peuvent utiliser ces \u00e9l\u00e9ments sans probl\u00e8me. Mais si votre infrastructure technique est d\u00e9faillante, les <strong>contenus ind\u00e9sirables<\/strong> vous feront basculer dans le spam. <\/p>\n<p>Commencez par corriger l&rsquo;authentification et la qualit\u00e9 des listes. Le contenu viendra ensuite. <\/p>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/spams-words-objets-emails\/\">D\u00e9couvrez les mots \u00e0 \u00e9viter dans vos lignes d&rsquo;objet pour \u00e9viter les spams.<\/a><\/p>\n<h2>Comment emp\u00eacher les emails d&rsquo;\u00eatre envoy\u00e9s dans le dossier spam ?<\/h2>\n<h3>\u00c9tape 1 : Corriger l&rsquo;authentification (30 minutes)<br \/>\n<\/h3>\n<p>Effectuez un test SPF\/DKIM\/DMARC sur votre domaine d&rsquo;envoi. Corrigez imm\u00e9diatement toute erreur. Cela suffit g\u00e9n\u00e9ralement \u00e0 am\u00e9liorer le placement dans la bo\u00eete de r\u00e9ception de 10 \u00e0 15 % en quelques jours.  <\/p>\n<p><strong>Probl\u00e8mes courants li\u00e9s \u00e0 l&rsquo;authentification :<\/strong><\/p>\n<ul>\n<li>Enregistrements SPF incluant les anciennes plateformes d\u2019emailing.<\/li>\n<li>Signatures DKIM pointant vers des domaines erron\u00e9s<\/li>\n<li>DMARC d\u00e9fini sur \u00ab none \u00bb au lieu de \u00ab quarantine \u00bb<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/securisez-vos-email-envoyes-avec-dmarc\/\">Guide \u00e9tape par \u00e9tape : s\u00e9curisez vos emails avec DMARC<\/a><\/p>\n<h3>\u00c9tape 2 : Nettoyez votre liste (1 \u00e0 2 semaines)<\/h3>\n<p>Supprimez imm\u00e9diatement les rebonds permanents. Supprimez toute personne n&rsquo;ayant ouvert aucun email au cours des 90 derniers jours. Mettez en place une double confirmation pour les nouveaux abonn\u00e9s.  <\/p>\n<p>Oui, votre liste diminue de 30 \u00e0 40 %. Vos <strong>taux d&rsquo;engagement <\/strong>et vos revenus par email doublent. <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"393\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/Clean-your-email-list-768x393.png\" alt=\"MailSoar Expert Cleaning a email list to pre\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/Clean-your-email-list-768x393.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/Clean-your-email-list-300x153.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/Clean-your-email-list-1030x527.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2025\/12\/Clean-your-email-list.png 1062w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>\u00c9tape 3 : Surveiller les indicateurs cl\u00e9s<br \/>\n<\/h3>\n<p>Suivez les indicateurs qui permettent de pr\u00e9dire les <strong>probl\u00e8mes de spam<\/strong> :<\/p>\n<ul>\n<li>Taux de placement dans la bo\u00eete de r\u00e9ception par FAI<\/li>\n<li><strong>Taux de rebond<\/strong> (&lt;1 % est sain)<\/li>\n<li><strong>Taux de plaintes <\/strong>(&lt;0,1 % est bon)<\/li>\n<li>Engagement par segment<\/li>\n<\/ul>\n<p>Votre <strong>plateforme d\u2019emailing<\/strong> indique \u00ab livr\u00e9 \u00bb, mais cela inclut la livraison dans le <strong>dossier spam<\/strong>. Vous avez besoin de donn\u00e9es r\u00e9elles sur le placement dans la bo\u00eete de r\u00e9ception. <\/p>\n<h3>\u00c9tape 4 : Am\u00e9liorer la conception et le contenu des emails<\/h3>\n<p>Une fois que vos bases techniques sont solides :<\/p>\n<ul>\n<li>Utilisez des objets clairs et honn\u00eates (\u00e9vitez les <strong>objets trompeurs<\/strong>).<\/li>\n<li>Inclure un <strong>lien de d\u00e9sabonnement<\/strong> et une <strong>adresse physique<\/strong> dans chaque email.<\/li>\n<li>\u00c9quilibrer les images et le texte<\/li>\n<li>\u00c9vitez les mots-cl\u00e9s <strong>spammeurs excessifs<\/strong><\/li>\n<li>Tester les heures et la fr\u00e9quence d&rsquo;envoi<\/li>\n<\/ul>\n<p>Ces optimisations fonctionnent lorsque votre infrastructure de <strong>d\u00e9livrabilit\u00e9 des emails<\/strong> est solide.<\/p>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/comment-fonctionnent-les-filtres-antispam\/\">D\u00e9couvrez comment les filtres anti-spam \u00e9valuent votre contenu<\/a><\/p>\n<h3>\u00c9tape 5 : Obtenir l&rsquo;aide d&rsquo;un expert pour les questions complexes<\/h3>\n<ul>\n<li>Certains probl\u00e8mes li\u00e9s au spam n\u00e9cessitent une expertise sp\u00e9cialis\u00e9e. Si vous \u00eates confront\u00e9 \u00e0 : <\/li>\n<li>Suppression de la liste noire aupr\u00e8s de plusieurs FAI<\/li>\n<li>R\u00e9putation de l&rsquo;exp\u00e9diteur compromise par des campagnes pass\u00e9es<\/li>\n<li>Configurations complexes multi-domaines ou multi-IP<\/li>\n<li>Placement persistant de spam malgr\u00e9 le respect des meilleures pratiques<\/li>\n<\/ul>\n<p>Les experts de MailSoar ont r\u00e9tablit la d\u00e9livrabilit\u00e9 pour plus de 500 entreprises \u00e0 travers le monde. Nous sommes sp\u00e9cialis\u00e9s dans le diagnostic des causes pour lesquelles les emails sont envoy\u00e9s dans les spams et dans la mise en \u0153uvre de solutions efficaces.  <\/p>\n<p><a href=\"https:\/\/www.mailsoar.com\/fr\/contact\/\">Contactez-nous pour am\u00e9liorer le placement de vos emails dans les bo\u00eetes de r\u00e9ception<\/a>. Notre \u00e9quipe a aid\u00e9 des entreprises \u00e0 r\u00e9cup\u00e9rer des millions de dollars perdus et des \u00e9quipes marketing \u00e0 r\u00e9soudre des probl\u00e8mes d&rsquo;authentification. <\/p>\n<h2>Comment \u00e9viter les probl\u00e8mes de spam \u00e0 long terme ?<br \/>\n<\/h2>\n<p>La pr\u00e9vention co\u00fbte moins cher que la r\u00e9cup\u00e9ration\u00a0:<\/p>\n<ul>\n<li><strong>Nettoyage mensuel de la liste<\/strong> : supprimez syst\u00e9matiquement les adresses qui rebondissent et celles qui ne sont jamais ouvertes. N&rsquo;attendez pas que les probl\u00e8mes apparaissent. <\/li>\n<li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Maintenir une authentification ad\u00e9quate<\/strong> : lorsque vous changez de ou de domaine, mettez imm\u00e9diatement \u00e0 jour les enregistrements DNS.<\/li>\n<li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Surveillez votre score spam<\/strong> : utilisez des outils qui pr\u00e9disent quels \u00e9l\u00e9ments pourraient <strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">d\u00e9clencher les filtres anti-spam<\/strong> avant d&rsquo;envoyer vos messages.<\/li>\n<li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Surveillez la r\u00e9putation de votre domaine<\/strong> : suivez votre <strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">r\u00e9putation d&rsquo;exp\u00e9diteur<\/strong> aupr\u00e8s des <strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">principales plateformes d\u2019emailing <\/strong>(Gmail, Outlook, Yahoo).<\/li>\n<li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Maintenez un niveau d&rsquo;engagement \u00e9lev\u00e9 :<\/strong> N&rsquo;envoyez vos emails qu&rsquo;aux personnes qui souhaitent les recevoir. Segmentez votre audience en fonction du niveau d&rsquo;engagement et ajustez la fr\u00e9quence en cons\u00e9quence. <\/li>\n<li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Pr\u00e9parez-vous \u00e0 des changements importants<\/strong> : les nouveaux domaines, les migrations ESP ou les augmentations de volume importantes n\u00e9cessitent une mise \u00e0 l&rsquo;\u00e9chelle progressive sur une p\u00e9riode de 2 \u00e0 4 semaines.<\/li>\n<\/ul>\n<p>Le respect constant des bonnes pratiques permet d&rsquo;<strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\u00e9viter une mauvaise r\u00e9putation de l&rsquo;exp\u00e9diteur<\/strong>, source de <strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">plaintes pour spam<\/strong> et de filtrage.<\/p>\n<\/p>\n<p>La r\u00e9solution des probl\u00e8mes li\u00e9s au spam n&rsquo;est qu&rsquo;une premi\u00e8re \u00e9tape. Pour comprendre comment la d\u00e9livrabilit\u00e9 influe sur les taux d&rsquo;ouverture, les clics et le retour sur investissement, nous vous recommandons de lire notre <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/email-campagne-performance-retour-sur-investissement\/\">guide complet sur les performances des campagne emailing<\/a>. <\/p>\n<p><strong>Vous voulez savoir exactement pourquoi VOS emails sont envoy\u00e9s dans le dossier spam ?<\/strong> L&rsquo;<a href=\"https:\/\/test.mailsoar.com\" target=\"_blank\" rel=\"noopener\">outil de diagnostic gratuit de MailSoar<\/a> teste l&rsquo;authentification, v\u00e9rifie le placement dans la bo\u00eete de r\u00e9ception des diff\u00e9rents FAI et identifie vos probl\u00e8mes sp\u00e9cifiques de <strong>spam <\/strong>en 60 secondes.<\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tParlez \u00e0 un expert MailSoar<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h4 id=\"elementor-tab-title-1791\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><br \/>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Quelles sont les raisons les plus courantes pour lesquelles les emails sont envoy\u00e9s dans le dossier spam ?<\/a><br \/>\n\t\t\t\t\t<\/h4>\n<p>Les<strong> principales raisons<\/strong> sont les suivantes : protocoles d&#8217;authentification manquants (SPF, DKIM, DMARC), mauvaise r\u00e9putation de l&#8217;exp\u00e9diteur due \u00e0 des taux de rebond \u00e9lev\u00e9s ou \u00e0 des plaintes pour spam, faibles taux d&#8217;engagement indiquant un contenu ind\u00e9sirable, listes d&#8217;adresses email incorrectes contenant des adresses invalides et contenu ind\u00e9sirable d\u00e9clenchant des filtres. Les probl\u00e8mes d&#8217;authentification sont \u00e0 l&#8217;origine de 60 % des probl\u00e8mes de spam. Commencez par les r\u00e9soudre. <\/p>\n<h4 id=\"elementor-tab-title-1792\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><br \/>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Comment am\u00e9liorer rapidement la d\u00e9livrabilit\u00e9 de mes emails ?<\/a><br \/>\n\t\t\t\t\t<\/h4>\n<p>Commencez par l&#8217;authentification : v\u00e9rifiez que vos enregistrements SPF, DKIM et DMARC sont correctement configur\u00e9s. Nettoyez ensuite votre liste en supprimant les rebonds permanents et les abonn\u00e9s qui n&#8217;ont pas ouvert vos emails depuis 90 jours. Ces deux actions am\u00e9liorent g\u00e9n\u00e9ralement le placement dans la bo\u00eete de r\u00e9ception de 15 \u00e0 25 % en 7 \u00e0 10 jours. La d\u00e9livrabilit\u00e9 \u00e0 long terme des <strong>emails<\/strong> n\u00e9cessite une hygi\u00e8ne r\u00e9guli\u00e8re de la liste et une surveillance de la <strong>r\u00e9putation de votre domaine<\/strong> aupr\u00e8s des fournisseurs de messagerie.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommaire Vous avez pass\u00e9 trois heures \u00e0 peaufiner votre derni\u00e8re campagne emailing. Une offre canon, un design propre et un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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derni\\u00e8re campagne emailing. Une offre canon, un design propre et un bouton d'action bien visible. Vous envoyez le tout \\u00e0 vos 15 000 abonn\\u00e9s.  <\\\/p><p>Deux heures plus tard : seulement 6 % d'ouverture. Votre premier r\\u00e9flexe ? Accuser l'objet de l'email. Le deuxi\\u00e8me ? Vous demander si les gens se d\\u00e9sabonnent.   <\\\/p><p>La r\\u00e9alit\\u00e9 ? <strong>40 % de vos emails dorment dans les dossiers spam<\\\/strong>, l\\u00e0 o\\u00f9 personne ne les verra jamais.<\\\/p><p>Comprendre pourquoi vos emails finissent en spam est ce qui fera la diff\\u00e9rence entre une strat\\u00e9gie qui g\\u00e9n\\u00e8re du chiffre et un budget email marketing jet\\u00e9 par la fen\\u00eatre.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"feb56c8\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d6ef58c\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"72b5448\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"globals\\\/colors?id=fe6ac51\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"}},\"elements\":[{\"id\":\"80d80c8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Pourquoi mes emails tombent-ils en spam ?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"d632ba6\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"df3d991\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false},{\"id\":\"74dc1a8\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"04817a4\",\"elType\":\"container\",\"settings\":{\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"initial\",\"__globals__\":[]},\"elements\":[{\"id\":\"9ace5f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Ce n'est pas une question de malchance ou d'algorithme myst\\u00e9rieux. Si <strong>vos emails finissent en spam<\\\/strong>, c'est pour des raisons techniques bien pr\\u00e9cises que l'on peut corriger. <\\\/p><p>Les messageries comme Gmail, Outlook et Yahoo utilisent des <strong>filtres anti-spam<\\\/strong> pour prot\\u00e9ger leurs utilisateurs. Ces filtres analysent des centaines de signaux pour d\\u00e9cider : bo\\u00eete de r\\u00e9ception ou dossier spam ? <\\\/p><p>Quand vos emails <strong>d\\u00e9clenchent ces filtres<\\\/strong>, vous perdez bien plus que des ouvertures. Une bo\\u00eete B2B avec 25 000 abonn\\u00e9s qui a 35 % de placement en spam perd environ <strong>2,4 M$ par an<\\\/strong> de business potentiel \\u00e0 cause d'emails invisibles. <\\\/p><p>Et \\u00e7a fait boule de neige : chaque email qui part en spam ab\\u00eeme votre <strong>r\\u00e9putation d'exp\\u00e9diteur<\\\/strong>, ce qui durcit le filtrage pour vos prochains envois. En quelques semaines, votre <strong>d\\u00e9livrabilit\\u00e9 <\\\/strong>peut totalement s'effondrer.  <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"41b2487\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"24eb4df\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"b4df8dc\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"25\"},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"19c32ff\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/why-my-emails-go-to-spam.png\",\"id\":16728,\"size\":\"\",\"alt\":\"Emails Expert looking at a computer to figure out why the emails are going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":300,\"sizes\":[]},\"object-fit\":\"cover\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":false},{\"id\":\"2f66486\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\"},\"elements\":[{\"id\":\"e2cef72\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les 5 causes fr\\u00e9quentes de mise en spam \",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ddcc463\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>L'\\u00e9poque o\\u00f9 il suffisait de cliquer sur \\\"envoyer\\\" pour arriver en bo\\u00eete de r\\u00e9ception est termin\\u00e9e. Ces jours-l\\u00e0 se sont envol\\u00e9s en 2024 avec les nouvelles exigences strictes de Gmail et Yahoo. <br>Les entreprises qui n'ont pas suivi le mouvement ont vu leur d\\u00e9livrabilit\\u00e9 chuter de 30 \\u00e0 45 % du jour au lendemain. Ce n'est pas leur contenu qui est devenu mauvais, c'est leur configuration technique qui ne respecte plus les <strong>bonnes pratiques de l'emailing<\\\/strong>. <br>Les clients de messagerie utilisent d\\u00e9sormais des filtres sophistiqu\\u00e9s qui \\u00e9valuent la r\\u00e9putation de l'exp\\u00e9diteur, les protocoles d'authentification et les mod\\u00e8les d'engagement des utilisateurs. Une seule erreur peut d\\u00e9clencher un effet domino qui nuit \\u00e0 votre capacit\\u00e9 \\u00e0 atteindre vos abonn\\u00e9s sur tous les appareils.<br><br>   <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1cb9adc\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les 4 piliers de la performance de vos campagnes\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"c148ff1\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d86d0c0\"}],\"_margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcdeb10\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. L'absence de protocoles d'authentification\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0d30ef7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La cause n\\u00b01 pour laquelle les <strong>emails sont envoy\\u00e9s dans les spams<\\\/strong> : <strong>protocoles d'authentification<\\\/strong> manquants ou d\\u00e9fectueux (SPF, DKIM, DMARC).<\\\/p><p>C'est comme passer la douane sans pi\\u00e8ce d'identit\\u00e9 : les serveurs ne peuvent pas v\\u00e9rifier que c'est bien vous qui envoyez l'email depuis votre <strong>domaine<\\\/strong>.  <\\\/p><p><strong>Ce que vous pouvez obtenir :<\\\/strong><\\\/p><ul><li>Authentification correcte : +95 % de placement en bo\\u00eete de r\\u00e9ception.<\\\/li><li>Authentification manquante : 60-70 % de placement.<\\\/li><li>Authentification erron\\u00e9e : seulement 30-40 %.<\\\/li><\\\/ul><p>Gmail, Outlook et Yahoo ont rendu l'authentification obligatoire en 2024. Les entreprises qui ont ignor\\u00e9 cette mesure ont vu leur taux de <strong>d\\u00e9livrabilit\\u00e9 des emails<\\\/strong> chuter de 30 \\u00e0 45 % du jour au lendemain. <\\\/p><p><strong>Solution rapide<\\\/strong> : Testez votre domaine. La plupart des erreurs de configuration SPF ou DKIM se corrigent en 15 minutes <\\\/p><div><div class=\\\"standard-markdown grid-cols-1 grid gap-4 [&amp;_&gt;_*]:min-w-0\\\"><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/comment-authentifier-son-domaine-dkim\\\/\\\">Apprenez \\u00e0 configurer correctement l'authentification DKIM.<\\\/a><\\\/p><\\\/div><\\\/div>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"25d9c56\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Une mauvaise r\\u00e9putation d'exp\\u00e9diteur\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e6a911e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Les FAI attribuent des notes de r\\u00e9putation en fonction de votre historique d'envoi. Des <strong>taux de rebond<\\\/strong> \\u00e9lev\\u00e9s, des <strong>plaintes pour spam<\\\/strong> et des <strong>taux d'engagement<\\\/strong> faibles influent sur votre r\\u00e9putation. <\\\/p><p>Une <strong>mauvaise r\\u00e9putation de l'exp\\u00e9diteur<\\\/strong> provient :<\\\/p><ul><li>Vous envoyez sur des adresses invalides (taux de rebond &gt;2 %).<\\\/li><li>Vos lecteurs vous signalent manuellement comme <strong>spam<\\\/strong>.<\\\/li><li>Faibles taux d'ouverture indiquant un contenu ind\\u00e9sirable<\\\/li><li>Tomber dans les pi\\u00e8ges \\u00e0 spam (adresses abandonn\\u00e9es r\\u00e9activ\\u00e9es par les FAI)<\\\/li><\\\/ul><p><strong>Exemple concret<\\\/strong> : une entreprise de e-commerce avait 38 % d'adresses invalides. Chaque campagne nuisait davantage \\u00e0 la <strong>r\\u00e9putation de son domaine<\\\/strong>. Apr\\u00e8s avoir nettoy\\u00e9 sa liste, le taux de placement dans la bo\\u00eete de r\\u00e9ception est pass\\u00e9 de 62 % \\u00e0 91 % en cinq semaines.  <\\\/p><p>Votre r\\u00e9putation a une incidence sur tout. Une fois que les FAI vous ont <strong>signal\\u00e9 comme spammeur<\\\/strong>, il faut compter entre 60 et 90 jours de bonnes pratiques constantes pour r\\u00e9tablir votre r\\u00e9putation. <\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/reputation-expediteur\\\/\\\">Comprendre l'impact de la r\\u00e9putation de l'exp\\u00e9diteur sur la d\\u00e9livrabilit\\u00e9<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d979170\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Faibles taux d'engagement\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b22b2d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Les FAI, en particulier Google, surveillent la mani\\u00e8re dont les destinataires traitent vos emails :<\\\/p><ul><li>Est-ce qu'ils les ouvrent ?<\\\/li><li>Cliquent-ils sur les liens ou r\\u00e9pondent-ils ?<\\\/li><li>Est-ce qu'ils suppriment sans lire ?<\\\/li><li>Les ont-ils marqu\\u00e9s comme spam ?<\\\/li><\\\/ul><p>De faibles <strong>taux d'engagement<\\\/strong> indiquent que \\u00ab les destinataires ne veulent pas de cela \\u00bb. Un engagement \\u00e9lev\\u00e9 indique que \\u00ab ce contenu est pr\\u00e9cieux \\u00bb. <\\\/p><p><strong>Le cercle vicieux<\\\/strong> : mauvaise d\\u00e9livrabilit\\u00e9 \\u2192 emails dans les spams \\u2192 faible engagement \\u2192 r\\u00e9putation d\\u00e9t\\u00e9rior\\u00e9e \\u2192 davantage de spams.<\\\/p><p><strong>Solution <\\\/strong>: cessez d'envoyer des messages \\u00e0 tout le monde. Concentrez-vous sur les abonn\\u00e9s qui ont ouvert des emails au cours des 30 \\u00e0 60 derniers jours. Oui, vous toucherez moins de personnes au d\\u00e9part. Mais vous les toucherez r\\u00e9ellement dans leur bo\\u00eete de r\\u00e9ception.   <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"76c1f5c\",\"elType\":\"widget\",\"settings\":{\"title\":\"4. Qualit\\u00e9 des listes et taux de r\\u00e9clamations\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"69a4ea5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>L'envoi \\u00e0 des listes achet\\u00e9es, \\u00e0 des adresses r\\u00e9cup\\u00e9r\\u00e9es ou \\u00e0 des personnes qui ont oubli\\u00e9 qu'elles se sont abonn\\u00e9es entra\\u00eene rapidement des <strong>probl\\u00e8mes de spam<\\\/strong>.<\\\/p><p><strong>Premier signes :<\\\/strong><\\\/p><ul><li>Taux de rebond sup\\u00e9rieur \\u00e0 2 %<\\\/li><li><strong>Plaintes pour spam<\\\/strong> sup\\u00e9rieures \\u00e0 0,1 %<\\\/li><li>Une grande partie des destinataires n'ouvrent jamais les emails.<\\\/li><li>Augmentation soudaine de la taille de la liste<\\\/li><\\\/ul><p><strong>Le probl\\u00e8me des pi\\u00e8ges \\u00e0 spam<\\\/strong> : les FAI recyclent les adresses email abandonn\\u00e9es pour en faire des pi\\u00e8ges. Si vous d\\u00e9clenchez suffisamment de pi\\u00e8ges \\u00e0 spam, votre r\\u00e9putation s'effondrera instantan\\u00e9ment. <\\\/p><p><strong>Solution<\\\/strong> : Mettez en place une politique stricte de nettoyage des listes. Supprimez imm\\u00e9diatement les rebonds permanents. Supprimez les adresses qui n'ont pas ouvert vos emails depuis 90 jours. Utilisez la double confirmation pour les nouveaux abonn\\u00e9s. Une liste plus petite et plus engag\\u00e9e g\\u00e9n\\u00e8re plus de revenus qu'une liste volumineuse et de mauvaise qualit\\u00e9.    <\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/optimiser-listes-de-diffusion-emailing\\\/\\\">Guide complet pour optimiser vos listes d'adresses email \\u2192<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1eaebbf\",\"elType\":\"widget\",\"settings\":{\"title\":\"5. Contenu et conception ind\\u00e9sirables\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5dfe889\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Bien que ce ne soit pas la cause principale, certains contenus et choix de <strong>conception des emails<\\\/strong> d\\u00e9clenchent les <strong>filtres anti-spam<\\\/strong> lorsque votre r\\u00e9putation est d\\u00e9j\\u00e0 faible :<\\\/p><p><strong>\\u00c9l\\u00e9ments de contenu d\\u00e9clenchant les filtres anti-spam :<\\\/strong><\\\/p><ul><li><strong>Objets trompeurs<\\\/strong> qui ne correspondent pas au contenu de l'email<\\\/li><li>TOUT EN MAJUSCULES ou ponctuation excessive !!!<\\\/li><li><strong>Mots-cl\\u00e9s spammeurs<\\\/strong> tels que \\u00ab ARGENT GRATUIT \\u00bb ou \\u00ab URGENT, AGISSEZ MAINTENANT \\u00bb<\\\/li><li>Pas de<strong> lien de d\\u00e9sabonnement <\\\/strong>ni d'<strong>adresse physique<\\\/strong><\\\/li><li>Trop d'images et trop peu de texte<\\\/li><\\\/ul><p><strong>La v\\u00e9rit\\u00e9<\\\/strong> : les entreprises disposant d'une authentification forte et d'une bonne <strong>r\\u00e9putation d'exp\\u00e9diteur<\\\/strong> peuvent utiliser ces \\u00e9l\\u00e9ments sans probl\\u00e8me. Mais si votre infrastructure technique est d\\u00e9faillante, les <strong>contenus ind\\u00e9sirables<\\\/strong> vous feront basculer dans le spam. <\\\/p><p>Commencez par corriger l'authentification et la qualit\\u00e9 des listes. Le contenu viendra ensuite. <\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/spams-words-objets-emails\\\/\\\">D\\u00e9couvrez les mots \\u00e0 \\u00e9viter dans vos lignes d'objet pour \\u00e9viter les spams.<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"ccc6c55\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_wrap\":\"wrap\"},\"elements\":[{\"id\":\"c59db76\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment emp\\u00eacher les emails d'\\u00eatre envoy\\u00e9s dans le dossier spam ?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a082750\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9tape 1 : Corriger l'authentification (30 minutes)\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d334915\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Effectuez un test SPF\\\/DKIM\\\/DMARC sur votre domaine d'envoi. Corrigez imm\\u00e9diatement toute erreur. Cela suffit g\\u00e9n\\u00e9ralement \\u00e0 am\\u00e9liorer le placement dans la bo\\u00eete de r\\u00e9ception de 10 \\u00e0 15 % en quelques jours.  <\\\/p><p><strong>Probl\\u00e8mes courants li\\u00e9s \\u00e0 l'authentification :<\\\/strong><\\\/p><ul><li>Enregistrements SPF incluant les anciennes plateformes d\\u2019emailing.<\\\/li><li>Signatures DKIM pointant vers des domaines erron\\u00e9s<\\\/li><li>DMARC d\\u00e9fini sur \\u00ab none \\u00bb au lieu de \\u00ab quarantine \\u00bb<\\\/li><\\\/ul><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/securisez-vos-email-envoyes-avec-dmarc\\\/\\\">Guide \\u00e9tape par \\u00e9tape : s\\u00e9curisez vos emails avec DMARC<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"89f230a\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f3a7ad0\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9tape 2 : Nettoyez votre liste (1 \\u00e0 2 semaines)\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"075d7c4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Supprimez imm\\u00e9diatement les rebonds permanents. Supprimez toute personne n'ayant ouvert aucun email au cours des 90 derniers jours. Mettez en place une double confirmation pour les nouveaux abonn\\u00e9s.  <\\\/p><p>Oui, votre liste diminue de 30 \\u00e0 40 %. Vos <strong>taux d'engagement <\\\/strong>et vos revenus par email doublent. <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"44fa6be\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Clean-your-email-list.png\",\"id\":16726,\"size\":\"\",\"alt\":\"MailSoar Expert Cleaning a email list to prevent emails going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":200,\"sizes\":[]},\"object-fit\":\"contain\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a788e8a\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9tape 3 : Surveiller les indicateurs cl\\u00e9s\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c90d60d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Suivez les indicateurs qui permettent de pr\\u00e9dire les <strong>probl\\u00e8mes de spam<\\\/strong> :<\\\/p><ul><li>Taux de placement dans la bo\\u00eete de r\\u00e9ception par FAI<\\\/li><li><strong>Taux de rebond<\\\/strong> (&lt;1 % est sain)<\\\/li><li><strong>Taux de plaintes <\\\/strong>(&lt;0,1 % est bon)<\\\/li><li>Engagement par segment<\\\/li><\\\/ul><p>Votre <strong>plateforme d\\u2019emailing<\\\/strong> indique \\u00ab livr\\u00e9 \\u00bb, mais cela inclut la livraison dans le <strong>dossier spam<\\\/strong>. Vous avez besoin de donn\\u00e9es r\\u00e9elles sur le placement dans la bo\\u00eete de r\\u00e9ception. <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ae70358\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9tape 4 : Am\\u00e9liorer la conception et le contenu des emails\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cc8abf5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Une fois que vos bases techniques sont solides :<\\\/p><ul><li>Utilisez des objets clairs et honn\\u00eates (\\u00e9vitez les <strong>objets trompeurs<\\\/strong>).<\\\/li><li>Inclure un <strong>lien de d\\u00e9sabonnement<\\\/strong> et une <strong>adresse physique<\\\/strong> dans chaque email.<\\\/li><li>\\u00c9quilibrer les images et le texte<\\\/li><li>\\u00c9vitez les mots-cl\\u00e9s <strong>spammeurs excessifs<\\\/strong><\\\/li><li>Tester les heures et la fr\\u00e9quence d'envoi<\\\/li><\\\/ul><p>Ces optimisations fonctionnent lorsque votre infrastructure de <strong>d\\u00e9livrabilit\\u00e9 des emails<\\\/strong> est solide.<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/comment-fonctionnent-les-filtres-antispam\\\/\\\">D\\u00e9couvrez comment les filtres anti-spam \\u00e9valuent votre contenu<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"de9d597\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9tape 5 : Obtenir l'aide d'un expert pour les questions complexes\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bdaecf7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li>Certains probl\\u00e8mes li\\u00e9s au spam n\\u00e9cessitent une expertise sp\\u00e9cialis\\u00e9e. Si vous \\u00eates confront\\u00e9 \\u00e0 : <\\\/li><li>Suppression de la liste noire aupr\\u00e8s de plusieurs FAI<\\\/li><li>R\\u00e9putation de l'exp\\u00e9diteur compromise par des campagnes pass\\u00e9es<\\\/li><li>Configurations complexes multi-domaines ou multi-IP<\\\/li><li>Placement persistant de spam malgr\\u00e9 le respect des meilleures pratiques<\\\/li><\\\/ul><p>Les experts de MailSoar ont r\\u00e9tablit la d\\u00e9livrabilit\\u00e9 pour plus de 500 entreprises \\u00e0 travers le monde. Nous sommes sp\\u00e9cialis\\u00e9s dans le diagnostic des causes pour lesquelles les emails sont envoy\\u00e9s dans les spams et dans la mise en \\u0153uvre de solutions efficaces.  <\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/contact\\\/\\\">Contactez-nous pour am\\u00e9liorer le placement de vos emails dans les bo\\u00eetes de r\\u00e9ception<\\\/a>. Notre \\u00e9quipe a aid\\u00e9 des entreprises \\u00e0 r\\u00e9cup\\u00e9rer des millions de dollars perdus et des \\u00e9quipes marketing \\u00e0 r\\u00e9soudre des probl\\u00e8mes d'authentification. <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3175c9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment \\u00e9viter les probl\\u00e8mes de spam \\u00e0 long terme ?\\n\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"20abe28\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"384e105\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"ekit_badge_label\":\"Offer\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b895932\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La pr\\u00e9vention co\\u00fbte moins cher que la r\\u00e9cup\\u00e9ration:<\\\/p><ul><li><strong>Nettoyage mensuel de la liste<\\\/strong> : supprimez syst\\u00e9matiquement les adresses qui rebondissent et celles qui ne sont jamais ouvertes. N'attendez pas que les probl\\u00e8mes apparaissent. <\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintenir une authentification ad\\u00e9quate<\\\/strong> : <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">lorsque vous changez de<\\\/span> <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">ou de domaine, mettez imm\\u00e9diatement \\u00e0 jour les enregistrements DNS.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Surveillez votre score spam<\\\/strong> : <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">utilisez des outils qui pr\\u00e9disent quels \\u00e9l\\u00e9ments pourraient<\\\/span> <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">d\\u00e9clencher les filtres anti-spam<\\\/strong> <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">avant d'envoyer vos messages.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Surveillez la r\\u00e9putation de votre domaine<\\\/strong> : <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">suivez <\\\/span>votre <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">r\\u00e9putation d'exp\\u00e9diteur<\\\/strong> <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">aupr\\u00e8s des<\\\/span> <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">principales plateformes d\\u2019emailing <\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">(Gmail, Outlook, Yahoo).<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintenez un niveau d'engagement \\u00e9lev\\u00e9 :<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> N'envoyez vos emails qu'aux personnes qui souhaitent les recevoir. Segmentez votre audience en fonction du niveau d'engagement et ajustez la fr\\u00e9quence en cons\\u00e9quence. <\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Pr\\u00e9parez-vous \\u00e0 des changements importants<\\\/strong> : <span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">les nouveaux domaines, les migrations ESP ou les augmentations de volume importantes n\\u00e9cessitent une mise \\u00e0 l'\\u00e9chelle progressive sur une p\\u00e9riode de 2 \\u00e0 4 semaines.<\\\/span><\\\/li><\\\/ul><p>Le respect constant des bonnes pratiques permet d'<strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">\\u00e9viter une mauvaise r\\u00e9putation de l'exp\\u00e9diteur<\\\/strong>,<span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> source de<\\\/span> <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">plaintes pour spam<\\\/strong> et de filtrage.<\\\/p><p> <\\\/p><p>La r\\u00e9solution des probl\\u00e8mes li\\u00e9s au spam n'est qu'une premi\\u00e8re \\u00e9tape. Pour comprendre comment la d\\u00e9livrabilit\\u00e9 influe sur les taux d'ouverture, les clics et le retour sur investissement, nous vous recommandons de lire notre <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/meilleures-pratiques\\\/email-campagne-performance-retour-sur-investissement\\\/\\\">guide complet sur les performances des campagne emailing<\\\/a>. <\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"02b3bf9\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"87f1587\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 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rel=\\\"noopener\\\">outil de diagnostic gratuit de MailSoar<\\\/a> teste l'authentification, v\\u00e9rifie le placement dans la bo\\u00eete de r\\u00e9ception des diff\\u00e9rents FAI et identifie vos probl\\u00e8mes sp\\u00e9cifiques de <strong>spam <\\\/strong>en 60 secondes.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"1e7c950\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"59a6be3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 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Les probl\\u00e8mes d'authentification sont \\u00e0 l'origine de 60 % des probl\\u00e8mes de spam. Commencez par les r\\u00e9soudre. <\\\/p>\\n\",\"_id\":\"08cb630\"},{\"tab_title\":\"Comment am\\u00e9liorer rapidement la d\\u00e9livrabilit\\u00e9 de mes emails ?\",\"tab_content\":\"<p>Commencez par l'authentification : v\\u00e9rifiez que vos enregistrements SPF, DKIM et DMARC sont correctement configur\\u00e9s. Nettoyez ensuite votre liste en supprimant les rebonds permanents et les abonn\\u00e9s qui n'ont pas ouvert vos emails depuis 90 jours. Ces deux actions am\\u00e9liorent g\\u00e9n\\u00e9ralement le placement dans la bo\\u00eete de r\\u00e9ception de 15 \\u00e0 25 % en 7 \\u00e0 10 jours. 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