{"id":17343,"date":"2025-03-12T23:59:10","date_gmt":"2025-03-12T21:59:10","guid":{"rendered":"https:\/\/www.mailsoar.com\/non-categorise\/automatisation-emails-guide\/"},"modified":"2026-10-05T15:00:29","modified_gmt":"2026-10-05T13:00:29","slug":"automatisation-emails-guide","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/automatisation-emails-guide\/","title":{"rendered":"Automatisation des Emails : optimiser votre d\u00e9livrabilit\u00e9"},"content":{"rendered":"<h2>\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n<p>\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<p>L\u2019emailing est un levier puissant en marketing digital, mais soyons honn\u00eates : envoyer chaque email manuellement serait une perte de temps \u00e9norme. C\u2019est l\u00e0 que l\u2019automatisation des emails entre en jeu. Gr\u00e2ce \u00e0 elle, on peut envoyer automatiquement des messages personnalis\u00e9s aux bonnes personnes, au bon moment, sans intervention manuelle.  <\/p>\n<h2>L\u2019automatisation des emails, qu&rsquo;est-ce que c&rsquo;est ?<\/h2>\n<p>L\u2019automatisation des emails, ou \u00ab email marketing automation \u00bb, c\u2019est l\u2019envoi automatique d\u2019emails en fonction de ce que fait l\u2019utilisateur (inscription, achat, inactivit\u00e9, etc.).<\/p>\n<p>Au lieu d\u2019envoyer un message \u00e0 tous vos contacts, l\u2019automatisation vous permet d\u2019envoyer des emails cibl\u00e9s, \u00e0 des moments strat\u00e9giques, selon des sc\u00e9narios d\u00e9j\u00e0 pr\u00e9\u00e9tablis appel\u00e9s <b>workflows<\/b>.<\/p>\n<h3>D\u00e9finition et principe de l\u2019automatisation des emails<\/h3>\n<p>Un <b>workflow email<\/b> est la mise en place d\u2019une s\u00e9quence d\u2019envois planifi\u00e9e en fonction du comportement des utilisateurs. Par exemple : <\/p>\n<p>\n\t\t\t\t\t\t\tUn email de bienvenue\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\timm\u00e9diatement apr\u00e8s l\u2019inscription\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\tUne relance panier abandonn\u00e9\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\tapr\u00e8s 24 heures sans achat\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\tUne offre sp\u00e9ciale\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\tapr\u00e8s plusieurs mois d\u2019inactivit\u00e9\n\t\t\t\t\t<\/p>\n<p>Cette approche permet d\u2019envoyer des messages ultra-personnalis\u00e9s, augmentant ainsi le taux d\u2019engagement tout en r\u00e9duisant le temps de gestion des campagnes.<\/p>\n<h2>Quels sont les avantages de l\u2019automatisation des emails ?<\/h2>\n<p>L\u2019automatisation des emails est la solution id\u00e9ale pour envoyer des messages cibl\u00e9s au moment id\u00e9al, sans aucune intervention manuelle. Elle optimise l\u2019engagement, am\u00e9liore la d\u00e9livrabilit\u00e9 et fait gagner un temps pr\u00e9cieux tout en r\u00e9duisant les erreurs humaines. C\u2019est la strat\u00e9gie essentielle pour maximiser l\u2019impact de vos campagnes emailing !  <br \/>L\u2019automatisation vous fait gagner un temps consid\u00e9rable. Plus besoin de taper des messages par vous-m\u00eame, vous pouvez vous consacrer \u00e0 l\u2019essentiel : booster vos performances et peaufiner vos campagnes. <\/p>\n<h3>Une meilleure d\u00e9livrabilit\u00e9 et un impact sur le taux d\u2019ouverture email<\/h3>\n<p>Un email envoy\u00e9 au bon moment, avec un bon ciblage et un contenu pertinent, a <b>plus de chances d\u2019\u00eatre ouvert<\/b>.<\/p>\n<p>Mais attention : mal param\u00e9tr\u00e9e, l\u2019email automation peut nuire \u00e0 la <b>d\u00e9livrabilit\u00e9 <\/b>et faire tomber vos messages dans les spams. Chez MailSoar, nous aidons nos clients \u00e0 optimiser leur infrastructure pour que leurs emails atteignent r\u00e9ellement la bo\u00eete de r\u00e9ception. <\/p>\n<h2>Comment mettre en place une strat\u00e9gie d\u2019automatisation des emails ?<\/h2>\n<p>Une bonne automatisation ne se limite pas \u00e0 programmer des envois. Elle doit \u00eatre pens\u00e9e strat\u00e9giquement pour envoyer le bon message, au bon moment, aux bonnes personnes. Cela passe par un ciblage pr\u00e9cis, des sc\u00e9narios adapt\u00e9s et une optimisation continue pour maximiser l\u2019engagement et la <b>d\u00e9livrabilit\u00e9 <\/b>des emails.  <\/p>\n<p>Il existe une multitude de plateformes d\u2019automatisation des emails, et le choix du bon outil d\u00e9pend de plusieurs crit\u00e8res : <b>segmentation, personnalisation, d\u00e9livrabilit\u00e9 et reporting<\/b>.<\/p>\n<ul>\n<li><b><a href=\"https:\/\/mailchimp.com\/en\/help\/create-an-automation\/\" target=\"_blank\" rel=\"noopener\">Mailchimp <\/a><\/b>est une option populaire pour les petites entreprises gr\u00e2ce \u00e0 son interface intuitive et ses fonctionnalit\u00e9s de segmentation de base.<\/li>\n<li><b><a href=\"https:\/\/www.brevo.com\/features\/automation\/\" target=\"_blank\" rel=\"noopener\">Brevo <\/a><\/b>est une alternative abordable qui propose une gestion efficace des campagnes et une bonne personnalisation des emails.<\/li>\n<li><b><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/marketing-automation?hubs_content=www.hubspot.fr\/products\/marketing\/marketing-automation&amp;hubs_content-cta=cl-dropdown-menu-link\" target=\"_blank\" rel=\"noopener\">HubSpot <\/a><\/b>est une solution tout-en-un int\u00e9grant CRM et automatisation, parfaite pour les strat\u00e9gies globales avec un suivi approfondi des interactions client.<\/li>\n<\/ul>\n<p>Le bon outil doit s\u2019adapter \u00e0 votre volume d\u2019envoi, \u00e0 votre besoin de <b>personnalisation <\/b>et surtout, garantir une <b>excellente d\u00e9livrabilit\u00e9<\/b>. Une mauvaise plateforme peut impacter la r\u00e9ussite de vos campagnes, notamment si elle ne g\u00e8re pas correctement l\u2019authentification des emails (SPF, DKIM, DMARC). <\/p>\n<h3>Construire des workflows email efficaces<\/h3>\n<p>Un bon <b>workflow email <\/b>doit \u00eatre bien pens\u00e9 pour \u00e9viter d\u2019envoyer trop (ou trop peu) de messages. L\u2019objectif est de suivre le cycle de vie du contact en lui envoyant les bons emails, au bon moment. <\/p>\n<p>Un <b>workflow de nurturing<\/b> vise \u00e0 transformer un prospect en client en lui envoyant des emails pertinents et progressifs.<\/p>\n<p><b>Jour 1 : Email de bienvenue<\/b><\/p>\n<p>Pr\u00e9sentez votre entreprise et ses valeurs. Montrez la valeur ajout\u00e9e de vos emails pour inciter l\u2019utilisateur \u00e0 ouvrir les suivants. <\/p>\n<p><b>Jour 3 : Contenu \u00e9ducatif<\/b><\/p>\n<p>Envoyez un article, une \u00e9tude de cas ou une vid\u00e9o utile pour engager l\u2019abonn\u00e9 sans approche commerciale directe.<\/p>\n<p><b>Jour 7 : Proposition d\u2019un essai gratuit ou d\u2019une offre sp\u00e9ciale<\/b><\/p>\n<p>Encouragez le passage \u00e0 l\u2019action avec un CTA clair.<\/p>\n<p>D\u00e9couvrez aussi <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/sequences-emails-e-commerce\/\">les 3 s\u00e9quences email indispensables en e-commerce. <\/a><\/p>\n<h2>Les meilleures pratiques pour optimiser la d\u00e9livrabilit\u00e9 des emails automatis\u00e9s<\/h2>\n<h3>Authentifier ses emails pour am\u00e9liorer la d\u00e9livrabilit\u00e9<\/h3>\n<p>Les services de messagerie (Gmail, Outlook, Yahoo) filtrent les emails pour \u00e9viter le spam. Pour \u00eatre reconnu comme un exp\u00e9diteur de confiance, vous devez configurer les authentifications <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/spf-email-delivrabilite\/\"><b>SPF <\/b><\/a>(Sender Policy Framework), <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/comment-authentifier-son-domaine-dkim\/\"><strong>DKIM <\/strong><\/a>(DomainKeys Identified Mail) et <g id=\"gid_6\"><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/securisez-vos-email-envoyes-avec-dmarc\/\"><strong>DMARC <\/strong><\/a><\/g>(Domain-based Message Authentication).<g id=\"gid_7\"> <\/g> <\/p>\n<p>Sans ces <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/authentification-des-emails\/\"><strong>authentifications<\/strong><\/a>, vos emails risquent fortement d\u2019\u00eatre bloqu\u00e9s ou envoy\u00e9s en spam.<\/p>\n<h3>Analyser et ajuster ses campagnes pour maximiser l\u2019engagement<\/h3>\n<p>Pour que vos emails parviennent \u00e0 bon port, vous devez non seulement bien les configurer, mais aussi vous assurer que vos destinataires s\u2019y int\u00e9ressent.<\/p>\n<p>Si peu de gens les ouvrent ou les cliquent, cela peut donner une mauvaise image de vous aux services de messagerie et vous risqueriez de ne plus les recevoir dans leur bo\u00eete de r\u00e9ception. Pour \u00e9viter cela, vous devez analyser vos campagnes et ajuster votre strat\u00e9gie. <\/p>\n<p><b>Les indicateurs cl\u00e9s \u00e0 surveiller :<\/b><\/p>\n<ul>\n<li><b>Taux d\u2019ouverture<\/b> : id\u00e9alement au-dessus de 25 %<\/li>\n<li><b>Taux de clics<\/b> : un bon objectif est de d\u00e9passer 3-5 %<\/li>\n<li><b>Taux de d\u00e9sabonnement et de plaintes<\/b> : \u00e0 maintenir au plus bas<\/li>\n<\/ul>\n<p>Un faible engagement peut \u00eatre li\u00e9 \u00e0 des objets d\u2019email peu percutants, une segmentation mal optimis\u00e9e ou une fr\u00e9quence d\u2019envoi inadapt\u00e9e. Pour aller plus loin et comprendre comment ces KPIs impactent votre d\u00e9livrabilit\u00e9, consultez notre <b><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/email-deliverability-kpis\/\">guide d\u00e9di\u00e9 aux indicateurs cl\u00e9s de d\u00e9livrabilit\u00e9 des emails<\/a><\/b>. <\/p>\n<h2>Automatisation des emails et RGPD <\/h2>\n<p>Pour envoyer des emails, vous devez respecter le RGPD. Cela signifie que vous devez avoir l\u2019autorisation des utilisateurs et leur permettre de refuser de recevoir des emails marketing ou promotionnels. <\/p>\n<p>Vous devez aussi laisser les utilisateurs acc\u00e9der \u00e0 leurs informations, les modifier ou les supprimer. Vous devez \u00eatre transparent sur l\u2019utilisation des donn\u00e9es, en expliquant comment vous les collectez et les traitez. Si vous voulez optimiser votre strat\u00e9gie d\u2019emailing, vous devez toujours respecter les r\u00e8gles. Une mauvaise gestion des donn\u00e9es peut nuire \u00e0 votre r\u00e9putation et faire que vos emails ne soient plus re\u00e7us par les bonnes personnes.   <\/p>\n<p>L\u2019automatisation des emails est un outil puissant pour am\u00e9liorer la relation client et booster les conversions. Mais pour que cela fonctionne, il faut respecter <b><g id=\"gid_1\">trois piliers<\/g><\/b> : <\/p>\n<ul>\n<li>Un bon ciblage et des workflows bien pens\u00e9s<\/li>\n<li>Une d\u00e9livrabilit\u00e9 optimis\u00e9e avec une infrastructure solide<\/li>\n<li>Une approche conforme aux r\u00e9glementations en vigueur<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res L\u2019emailing est un levier puissant en marketing digital, mais soyons honn\u00eates : envoyer chaque email manuellement serait [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7e1b38b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>L\\u2019automatisation des emails est la solution id\\u00e9ale pour envoyer des messages cibl\\u00e9s au moment id\\u00e9al, sans aucune intervention manuelle. Elle optimise l\\u2019engagement, am\\u00e9liore la d\\u00e9livrabilit\\u00e9 et fait gagner un temps pr\\u00e9cieux tout en r\\u00e9duisant les erreurs humaines. C\\u2019est la strat\\u00e9gie essentielle pour maximiser l\\u2019impact de vos campagnes emailing !  <br>L\\u2019automatisation vous fait gagner un temps consid\\u00e9rable. Plus besoin de taper des messages par vous-m\\u00eame, vous pouvez vous consacrer \\u00e0 l\\u2019essentiel : booster vos performances et peaufiner vos campagnes. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":13466,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-42.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"c78a85d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"f25a74b\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"4f824b3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une meilleure d\\u00e9livrabilit\\u00e9 et un impact sur le taux d\\u2019ouverture email\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"9793594\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"e498df0\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ba08b91\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Un email envoy\\u00e9 au bon moment, avec un bon ciblage et un contenu pertinent, a <b>plus de chances d\\u2019\\u00eatre ouvert<\\\/b>.<\\\/p>\\n<p>Mais attention : mal param\\u00e9tr\\u00e9e, l\\u2019email automation peut nuire \\u00e0 la <b>d\\u00e9livrabilit\\u00e9 <\\\/b>et faire tomber vos messages dans les spams. Chez MailSoar, nous aidons nos clients \\u00e0 optimiser leur infrastructure pour que leurs emails atteignent r\\u00e9ellement la bo\\u00eete de r\\u00e9ception. <\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":13467,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-43.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"47a5286\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"19d92d7\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"249e2fa\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment mettre en place une strat\\u00e9gie d\\u2019automatisation des emails ?\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"17fd485\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7c3e173\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e28414f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Une bonne automatisation ne se limite pas \\u00e0 programmer des envois. Elle doit \\u00eatre pens\\u00e9e strat\\u00e9giquement pour envoyer le bon message, au bon moment, aux bonnes personnes. Cela passe par un ciblage pr\\u00e9cis, des sc\\u00e9narios adapt\\u00e9s et une optimisation continue pour maximiser l\\u2019engagement et la <b>d\\u00e9livrabilit\\u00e9 <\\\/b>des emails.  <\\\/p>\\n<p>Il existe une multitude de plateformes d\\u2019automatisation des emails, et le choix du bon outil d\\u00e9pend de plusieurs crit\\u00e8res : <b>segmentation, personnalisation, d\\u00e9livrabilit\\u00e9 et reporting<\\\/b>.<\\\/p>\\n<ul>\\n<li><b><a href=\\\"https:\\\/\\\/mailchimp.com\\\/en\\\/help\\\/create-an-automation\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Mailchimp <\\\/a><\\\/b>est une option populaire pour les petites entreprises gr\\u00e2ce \\u00e0 son interface intuitive et ses fonctionnalit\\u00e9s de segmentation de base.<\\\/li>\\n<li><b><a href=\\\"https:\\\/\\\/www.brevo.com\\\/features\\\/automation\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Brevo <\\\/a><\\\/b>est une alternative abordable qui propose une gestion efficace des campagnes et une bonne personnalisation des emails.<\\\/li>\\n<li><b><a href=\\\"https:\\\/\\\/www.hubspot.com\\\/products\\\/marketing\\\/marketing-automation?hubs_content=www.hubspot.fr\\\/products\\\/marketing\\\/marketing-automation&amp;hubs_content-cta=cl-dropdown-menu-link\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">HubSpot <\\\/a><\\\/b>est une solution tout-en-un int\\u00e9grant CRM et automatisation, parfaite pour les strat\\u00e9gies globales avec un suivi approfondi des interactions client.<\\\/li>\\n<\\\/ul>\\n<p>Le bon outil doit s\\u2019adapter \\u00e0 votre volume d\\u2019envoi, \\u00e0 votre besoin de <b>personnalisation <\\\/b>et surtout, garantir une <b>excellente d\\u00e9livrabilit\\u00e9<\\\/b>. 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L\\u2019objectif est de suivre le cycle de vie du contact en lui envoyant les bons emails, au bon moment. <\\\/p>\\n<p>Un <b>workflow de nurturing<\\\/b> vise \\u00e0 transformer un prospect en client en lui envoyant des emails pertinents et progressifs.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":13469,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-45.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"5c4a01a\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"341e7be\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"b2587b6\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"ekit_section_parallax_multi_items\":[],\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_particles_json_url\":\"https:\\\/\\\/mailsoar.fr\\\/wp-content\\\/plugins\\\/elementskit\\\/modules\\\/particles\\\/assets\\\/json\\\/\",\"ekit_cursor_image_src\":{\"id\":13474,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-50.png\"},\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"c6b0b61\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Jour 1 : Email de bienvenue<\\\/b><\\\/p>\\n<p>Pr\\u00e9sentez votre entreprise et ses valeurs. 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0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a7b097a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Jour 3 : Contenu \\u00e9ducatif<\\\/b><\\\/p>\\n<p>Envoyez un article, une \\u00e9tude de cas ou une vid\\u00e9o utile pour engager l\\u2019abonn\\u00e9 sans approche commerciale directe.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_background_background\":\"classic\",\"__globals__\":{\"_background_color\":\"globals\\\/colors?id=920e6f3\"},\"ekit_cursor_image_src\":{\"id\":13471,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-47.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"22d9f5c\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7fd5131\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d7849f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Jour 7 : Proposition d\\u2019un essai gratuit ou d\\u2019une offre sp\\u00e9ciale<\\\/b><\\\/p>\\n<p>Encouragez le passage \\u00e0 l\\u2019action avec un CTA clair.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"_background_background\":\"classic\",\"__globals__\":{\"_background_color\":\"globals\\\/colors?id=fe6ac51\"},\"ekit_cursor_image_src\":{\"id\":13470,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-46.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"d5c2211\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"0a181b4\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"cb259a1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>D\\u00e9couvrez aussi <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/expert-voice\\\/email-sequence-ecommerce\\\/\\\">les 3 s\\u00e9quences email indispensables en e-commerce. <\\\/a><\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":13473,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-49.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"e1432c7\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"b81248a\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"c11971e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les meilleures pratiques pour optimiser la d\\u00e9livrabilit\\u00e9 des emails automatis\\u00e9s\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit 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10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"05987a1\",\"elType\":\"widget\",\"settings\":{\"title\":\"Authentifier ses emails pour am\\u00e9liorer la d\\u00e9livrabilit\\u00e9\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit 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services de messagerie (Gmail, Outlook, Yahoo) filtrent les emails pour \\u00e9viter le spam. Pour \\u00eatre reconnu comme un exp\\u00e9diteur de confiance, vous devez configurer les authentifications <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/conseils-de-spamourai\\\/spf-email-delivrabilite\\\/\\\"><b>SPF <\\\/b><\\\/a>(Sender Policy Framework), <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/comment-authentifier-son-domaine-dkim\\\/\\\"><strong>DKIM <\\\/strong><\\\/a>(DomainKeys Identified Mail) et <g id=\\\"gid_6\\\"><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/securisez-vos-email-envoyes-avec-dmarc\\\/\\\"><strong>DMARC <\\\/strong><\\\/a><\\\/g>(Domain-based Message Authentication).<g id=\\\"gid_7\\\"> <\\\/g> <\\\/p><p>Sans ces <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/article-de-blog\\\/delivrabilite-des-emails\\\/authentification-des-emails\\\/\\\"><strong>authentifications<\\\/strong><\\\/a>, vos emails risquent fortement d\\u2019\\u00eatre bloqu\\u00e9s ou envoy\\u00e9s en spam.<\\\/p>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":13475,\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/placeholder-51.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"e7d2c68\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"4acdb25\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"01c7a49\",\"elType\":\"widget\",\"settings\":{\"title\":\"Analyser et ajuster ses campagnes pour maximiser l\\u2019engagement\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"1f250f6\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"a26e9be\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd9ecbe\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Pour que vos emails parviennent \\u00e0 bon port, vous devez non seulement bien les configurer, mais aussi vous assurer que vos destinataires s\\u2019y int\\u00e9ressent.<\\\/p>\\n<p>Si peu de gens les ouvrent ou les cliquent, cela peut donner une mauvaise image de vous aux services de messagerie et vous risqueriez de ne plus les recevoir dans leur bo\\u00eete de r\\u00e9ception. 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