{"id":17630,"date":"2026-01-29T14:09:02","date_gmt":"2026-01-29T12:09:02","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=17630"},"modified":"2026-10-05T15:58:08","modified_gmt":"2026-10-05T13:58:08","slug":"ecommerce-vente-sans-finir-en-spam","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/ecommerce-vente-sans-finir-en-spam\/","title":{"rendered":"Webinar \u00e0 venir | Campagnes Email pour la Saint-Valentin : Comment les marques E-commerce g\u00e9n\u00e8rent des ventes sans finir en spam"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>Saint-Valentin<\/strong> est l\u2019un des moments les plus importants \u2014 et les plus complexes \u2014 de l\u2019ann\u00e9e pour les marques <strong>E-commerce qui utilisent le levier des campagnes d&#8217;email marketing<\/strong>. C&rsquo;est la raison pour laquelle nous organisons un webinar <strong><strong>Campagnes Email Saint-Valentin \u2013 Comment les marques d\u2019E-commerce peuvent g\u00e9n\u00e9rer des ventes sans finir en spam<\/strong>\u00a0?<\/strong> Car si pour de nombreuses marques, il s\u2019agit d\u2019une occasion \u00e0 fort potentiel cd booster <strong>les ventes, l\u2019engagement et la fid\u00e9lit\u00e9 client<\/strong>, c\u2019est \u00e9galement une p\u00e9riode \u00e0 haut risque ! La <strong>d\u00e9livrabilit\u00e9 des emails<\/strong> peut rapidement se d\u00e9grader, si les campagnes ne sont pas optimis\u00e9es correctement. Avec notre expertise chez MailSoar, nous vous montrerons comment <strong>g\u00e9n\u00e9rer des ventes sans finir en spam<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <strong>MailSoar<\/strong>, nous accompagnons les marques d&rsquo; e-commerce \u00e0 maximiser la performance de leurs campagnes, en garantissant leur <strong>placement en bo\u00eete principale<\/strong>. C\u2019est pourquoi nous organisons un <strong>webinar gratuit<\/strong> pour aider les marketeurs \u00e0 performer lors de la Saint-Valentin, sans compromettre la d\u00e9livrabilit\u00e9 de leurs emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les campagnes email de la Saint-Valentin sont une opportunit\u00e9 \u00e0 haut risque ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les fournisseurs d\u2019emails et de messageries comme <strong>Gmail, Outlook, Yahoo ou Apple Mail<\/strong> appliquent des filtres plus stricts pendant les p\u00e9riodes promotionnelles intenses. Des pics de volume soudains, des messages trop promotionnels, un faible engagement ou une mauvaise hygi\u00e8ne des listes peuvent rapidement faire tomber vos emails dans le <strong>dossier spam<\/strong>, m\u00eame pour les marques les plus \u00e9tablies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que le th\u00e8me de ce webinar porte sur la <strong>Saint-Valentin<\/strong>, les enseignements partag\u00e9s dans ce webinar s\u2019appliquent \u00e0 <strong>toute p\u00e9riode email concurrentielle<\/strong>, comme le Black Friday, No\u00ebl ou les soldes d\u2019\u00e9t\u00e9.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83d\udcc5 Webinar : Campagnes Email Saint-Valentin \u2013 Comment les marques d\u2019E-commerce peuvent g\u00e9n\u00e9rer des ventes sans finir en spam<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inscription gratuite<\/strong> : <strong><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"#newsletter\" data-type=\"link\" data-id=\"#newsletter\">ICI<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Date<\/strong> : Mardi 3 f\u00e9vrier, 18 heures ET Paris \/ 12:00 AM CET<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Format<\/strong> : Session live, en direct<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"#newsletter\"><img decoding=\"async\" width=\"1030\" height=\"168\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/webinar-2-email-sign-1-1030x168.png\" alt=\"Webinar MailSoar : inscrivez-vous \u00e0 la newsletter pour conna\u00eetre les prochaines dates\" class=\"wp-image-17632\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/webinar-2-email-sign-1-1030x168.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/webinar-2-email-sign-1-300x49.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/webinar-2-email-sign-1-768x125.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/webinar-2-email-sign-1-1536x250.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/webinar-2-email-sign-1-scaled.png 2048w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">En quoi la Saint Valentin peut mettre sous pression la d\u00e9livrabilit\u00e9 de vos emails ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les campagnes saisonni\u00e8res ne sont pas seulement des d\u00e9fis marketing : elles repr\u00e9sentent un <strong>test de stress pour votre d\u00e9livrabilit\u00e9<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant ces p\u00e9riodes, les fournisseurs de messagerie surveillent de pr\u00e8s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les <strong>pics soudains de volume d\u2019envoi<\/strong>,<br><\/li>\n\n\n\n<li>Les <strong>signaux d\u2019engagement<\/strong> (ouvertures, clics, plaintes, suppressions),<br><\/li>\n\n\n\n<li>La <strong>r\u00e9putation de l\u2019exp\u00e9diteur et l\u2019historique des envois<\/strong>,<br><\/li>\n\n\n\n<li>Les <strong>mod\u00e8les de contenu et le langage promotionnel<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sans strat\u00e9gie de <strong>d\u00e9livrabilit\u00e9 email<\/strong> solide, m\u00eame les meilleures campagnes risquent de ne pas atteindre la bo\u00eete principale. Ce webinar vous montre comment comprendre le comportement des fournisseurs de messagerie et aligner performance et d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les discussions s&rsquo;articuleront autour de ces questions :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi la Saint-Valentin est un moment email \u00e0 haut risque, mais aussi \u00e0  forte opportunit\u00e9\u00a0?<br><\/strong>D\u00e9couvrez les facteurs qui rendent cette p\u00e9riode sensible pour le placement en bo\u00eete principale et pourquoi certaines campagnes saisonni\u00e8res \u00e9chouent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les erreurs les plus fr\u00e9quentes des campagnes Saint-Valentin<\/strong><strong><br><\/strong>Des pics de volume aux promotions agressives : apprenez \u00e0 identifier et \u00e9viter les pratiques qui nuisent \u00e0 votre r\u00e9putation d\u2019exp\u00e9diteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comment Gmail et Outlook r\u00e9agissent aux pics promotionnels<\/strong><strong><br><\/strong>Comprenez comment les fournisseurs \u00e9valuent l\u2019engagement pour trouver le juste \u00e9quilibre entre <strong>d\u00e9livrabilit\u00e9 et performance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00e9n\u00e9rer des ventes sans finir en spam<br><\/strong>Meilleures pratiques actionnables pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentation et ciblage des listes,<br><\/li>\n\n\n\n<li>Strat\u00e9gies de warming et d\u2019envoi,<br><\/li>\n\n\n\n<li>Contenu, lignes d\u2019objet et timing optimis\u00e9s pour convertir <strong>sans d\u00e9clencher les filtres<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que vous apprendrez lors du webinar > Campagnes Email pour la Saint-Valentin : Comment les marques E-commerce g\u00e9n\u00e8rent des ventes sans finir en spam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si l\u2019<strong>email marketing<\/strong> est un canal cl\u00e9 pour l\u2019acquisition et la r\u00e9tention client, ce webinar vous aidera \u00e0 :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrir comment des marques d&rsquo; e-commerce \u00e0 gros volume ont <strong>scal\u00e9 leurs campagnes Saint-Valentin<\/strong> tout en prot\u00e9geant leur placement en bo\u00eete principale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A l&rsquo;appui d&rsquo;insights d\u2019experts et d&rsquo;\u00e9tudes de cas r\u00e9els, ce webinar vous sera utile pour\u00a0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construire une performance durable,<br><\/li>\n\n\n\n<li>Prot\u00e9ger votre <strong>r\u00e9putation d\u2019exp\u00e9diteur<\/strong>,<br><\/li>\n\n\n\n<li>G\u00e9n\u00e9rer plus de <strong>revenus depuis la bo\u00eete de r\u00e9ception principale<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la <strong>session Q&amp;A en direct avec nos experts en d\u00e9livrabilit\u00e9<\/strong>, vous pourrez poser vos questions et recevoir des conseils pratiques adapt\u00e9s \u00e0 vos campagnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c0 qui s\u2019adresse ce webinar\u00a0: Campagnes Email Saint-Valentin \u2013 Comment les marques d\u2019e-commerce peuvent g\u00e9n\u00e9rer des ventes sans finir en spam ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce webinar s&rsquo;adresse en priorit\u00e9 aux professionnels du e-commerce mais \u00e9galement \u00e0 l&rsquo;ensemble des professionnels travaillant pour des consumers brands. Ce webinaire est gratuit et ouvert \u00e0 tous, il est id\u00e9al pour vous, si vous \u00eates :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers e-commerce, CRM managers, digital managers, qui cherchent \u00e0 <strong>am\u00e9liorer la performance de leurs campagnes<\/strong> emailing.<br><\/strong><\/li>\n\n\n\n<li><strong>Sp\u00e9cialistes de l\u2019email marketing, du lifecycle, de l&rsquo;exp\u00e9rience client.<br><\/strong><\/li>\n\n\n\n<li><strong>Marques r\u00e9alisant des campagnes promotionnelles ou saisonni\u00e8res<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>\u00c9quipes souhaitant am\u00e9liorer la d\u00e9livrabilit\u00e9, le placement en bo\u00eete principale et l\u2019engagement des emails.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcc5 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"#newsletter\" data-type=\"link\" data-id=\"#newsletter\">Inscrivez-vous gratuitement !<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne manquez pas cette opportunit\u00e9 d&rsquo;optimiser votre campagne d&rsquo;activation en <strong>email marketing pour la Saint-Valentin<\/strong> pour <strong>maximiser vos ventes, sans finir dans le spam<\/strong> et compromettre vos bases d&rsquo;abonn\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On se donne rendez-vous prochainement\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc5 Live webinar : Mardi 3 f\u00e9vrier<br>\ud83c\udf9f Inscription gratuite : <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"#newsletter\" data-type=\"link\" data-id=\"#newsletter\">ICI.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vous souhaitez fixer rapidement un probl\u00e8me de d\u00e9livrabilit\u00e9 que vous rencontrez avec vos emails ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\" data-type=\"link\" data-id=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\">Prenez rendez-vous<\/a><\/strong> <strong> gratuitement pour une consultation avec l&rsquo;un de nos experts en d\u00e9livrabilit\u00e9 chez MailSoar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/mailsoar\">Suivez MailSoar sur LinkedIn<\/a> !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/campagnes-pour-ameliorer-la-livrabilite-des-e-mails\/\" data-type=\"link\" data-id=\"https:\/\/www.mailsoar.com\/blog\/webinar\/fix-email-deliverability-campaigns\/\">Retrouvez les replays de pr\u00e9c\u00e9dents webinars (en anglais).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinar \u00e0 venir | Campagnes Email pour la 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Those days ended in 2024.<br \\\/>Gmail, Outlook, and Yahoo implemented strict sender requirements. <br \\\/>Companies that ignored the changes saw deliverability drop 30-45% overnight. Not because their content got worse, because their technical setup didn't meet new standards and <strong>email marketing best practices.<br \\\/><\\\/strong>Email clients now use sophisticated filters that evaluate sender reputation, authentication protocols, and user engagement patterns. One misstep triggers a cascade effect that damages your ability to reach subscribers across all devices.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1cb9adc\",\"elType\":\"widget\",\"settings\":{\"title\":\"The 4 factors that control email campaign performance\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"c148ff1\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d86d0c0\"}],\"_margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcdeb10\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Missing authentication protocols\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0d30ef7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>The #1 reason <strong>emails go to spam<\\\/strong>: missing or broken <strong>authentication protocols<\\\/strong> (SPF, DKIM, DMARC).<\\\/p><p>Think of authentication like showing ID at airport security. Without proper credentials, ISPs can't verify who sent your email. It could be you or a spammer impersonating your <strong>sending domain<\\\/strong>.<\\\/p><p><strong>The numbers you can get:<\\\/strong><\\\/p><ul><li>Proper authentication: 95%+ inbox placement<\\\/li><li>Missing authentication: 60-70% inbox placement<\\\/li><li>Broken authentication: 30-40% inbox placement<\\\/li><\\\/ul><p>Gmail, Outlook, and Yahoo made authentication mandatory in 2024. Companies that ignored this saw <strong>email deliverability<\\\/strong> drop 30-45% overnight.<\\\/p><p><strong>Quick fix:<\\\/strong> Run your domain through an authentication checker. 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Poor sender reputation\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e6a911e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs assign reputation scores based on your sending history. High <strong>bounce rates<\\\/strong>, <strong>spam complaints<\\\/strong>, and low <strong>engagement rates<\\\/strong> all damage this score.<\\\/p><p><strong>Poor sender reputation<\\\/strong> comes from:<\\\/p><ul><li>Sending to invalid email addresses (bounce rate &gt;2%)<\\\/li><li>Recipients marking your emails as <strong>spam messages<\\\/strong><\\\/li><li>Low open rates signaling unwanted content<\\\/li><li>Hitting spam traps (abandoned addresses reactivated by ISPs)<\\\/li><\\\/ul><p><strong>Real example:<\\\/strong> An e-commerce company had 38% invalid addresses. Every campaign damaged their <strong>domain reputation<\\\/strong> further. After cleaning their list, inbox placement jumped from 62% to 91% in five weeks.<\\\/p><p>Your reputation affects everything. Once ISPs <strong>flag you as spam<\\\/strong>, recovery takes 60\\\/90 days of consistent good practices.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/sender-reputation\\\/\\\">Understand how sender reputation impacts deliverability<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d979170\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Low engagement rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b22b2d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs, especially Google, watch how recipients treat your emails:<\\\/p><ul><li>Do they open them?<\\\/li><li>Do they click links or reply?<\\\/li><li>Do they delete without reading?<\\\/li><li>Do they marked as spam?<\\\/li><\\\/ul><p>Low <strong>engagement rates<\\\/strong> signal \\\"recipients don't want this.\\\" High engagement signals \\\"this is valuable content.\\\"<\\\/p><p><strong>The brutal cycle:<\\\/strong> Poor deliverability \\u2192 emails in spam \\u2192 low engagement \\u2192 worse reputation \\u2192 more spam placement.<\\\/p><p><strong>How to fix:<\\\/strong> Stop sending to everyone. Focus on subscribers who've opened emails in the last 30-60 days. Yes, you'll reach fewer people initially. But you'll actually reach them in the inbox.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"76c1f5c\",\"elType\":\"widget\",\"settings\":{\"title\":\"4. List quality and complaint rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"69a4ea5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Sending to purchased lists, scraped addresses, or people who forgot they subscribed triggers <strong>spam issues<\\\/strong> fast.<\\\/p><p><strong>Warning signs:<\\\/strong><\\\/p><ul><li>Bounce rate above 2%<\\\/li><li><strong>Spam complaints<\\\/strong> above 0.1%<\\\/li><li>Large percentage of recipients never open<\\\/li><li>Sudden list size increases<\\\/li><\\\/ul><p><strong>The spam trap problem:<\\\/strong> ISPs recycle abandoned email addresses as honeypots. Hit enough spam traps and your reputation collapses instantly.<\\\/p><p><strong>Solution:<\\\/strong> Implement aggressive list hygiene. Remove hard bounces immediately. Suppress 90-day non-openers. Use double opt-in for new subscribers. A smaller, engaged list generates more revenue than a large, dirty list.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/optimize-emailing-lists\\\/\\\">Complete guide to optimizing your email lists \\u2192<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1eaebbf\",\"elType\":\"widget\",\"settings\":{\"title\":\"5. Spammy content and design\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5dfe889\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>While not the primary cause, certain <strong>email content<\\\/strong> and design choices <strong>trigger spam filters<\\\/strong> when your reputation is already weak:<\\\/p><p><strong>Content triggers:<\\\/strong><\\\/p><ul><li><strong>Misleading subject<\\\/strong> lines that don't match email content<\\\/li><li>ALL CAPS or excessive punctuation!!!<\\\/li><li><strong>Spammy keywords<\\\/strong> like \\\"FREE CASH\\\" or \\\"URGENT ACT NOW\\\"<\\\/li><li>No <strong>unsubscribe link<\\\/strong> or <strong>physical address<\\\/strong><\\\/li><li>Too many images with little text<\\\/li><\\\/ul><p><strong>The truth:<\\\/strong> Companies with strong authentication and good <strong>sender reputation<\\\/strong> can use these elements without issues. But if your technical foundation is broken, <strong>spammy content<\\\/strong> pushes you over the edge.<\\\/p><p>Fix authentication and list quality first. Worry about content second.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/spam-word-objects-emails\\\/\\\">Discover which spam words to avoid in your subject lines<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"ccc6c55\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_wrap\":\"wrap\"},\"elements\":[{\"id\":\"c59db76\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to fix emails from going to spam?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a082750\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 1: Fix authentication (30 minutes)\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d334915\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Run an SPF\\\/DKIM\\\/DMARC test on your <strong>sending domain<\\\/strong>. Fix any errors immediately. This alone typically improves inbox placement 10-15% within days.<\\\/p><p><strong>Common authentication issues:<\\\/strong><\\\/p><ul><li>SPF records including old <strong>email service providers<\\\/strong><\\\/li><li>DKIM signatures pointing to wrong domains<\\\/li><li>DMARC set to \\\"none\\\" instead of \\\"quarantine\\\"<\\\/li><\\\/ul><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/secure-your-sending-emails-with-dmarc\\\/\\\">Step-by-step guide: Secure your emails with DMARC<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"89f230a\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f3a7ad0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 2: Clean your list (1-2 weeks)\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"075d7c4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Remove hard bounces immediately. Suppress anyone with zero opens in 90 days. Implement double opt-in for new subscribers.<\\\/p><p>Yes, your list shrinks 30-40%. Your <strong>engagement rates<\\\/strong> and revenue per email double.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"44fa6be\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Clean-your-email-list.png\",\"id\":16726,\"size\":\"\",\"alt\":\"MailSoar Expert Cleaning a email list to prevent emails going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":200,\"sizes\":[]},\"object-fit\":\"contain\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a788e8a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 3: Monitor key metrics\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c90d60d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Track the metrics that predict <strong>spam issues<\\\/strong>:<\\\/p><ul><li>Inbox placement rate by ISP<\\\/li><li><strong>Bounce rates<\\\/strong> (&lt;1% is healthy)<\\\/li><li><strong>Complaint rates<\\\/strong> (&lt;0.1% is good)<\\\/li><li>Engagement by segment<\\\/li><\\\/ul><p>Your <strong>email service provider<\\\/strong> reports \\\"delivered,\\\" but that includes <strong>spam folder<\\\/strong> delivery. You need actual inbox placement data.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ae70358\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 4: Improve email design and content\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cc8abf5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Once your technical foundation is solid:<\\\/p><ul><li>Use clear, honest subject lines (avoid <strong>misleading subject<\\\/strong> lines)<\\\/li><li>Include <strong>unsubscribe link<\\\/strong> and <strong>physical address<\\\/strong> in every email<\\\/li><li>Balance images with text<\\\/li><li>Avoid excessive <strong>spammy keywords<\\\/strong><\\\/li><li>Test send times and frequency<\\\/li><\\\/ul><p>These optimizations work when your <strong>email deliverability<\\\/strong> foundation is strong.<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/how-do-spam-filters-work\\\/\\\">Explore how spam filters evaluate your content<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"de9d597\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 5: Get expert help for complex issues\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bdaecf7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li>Some spam problems require specialized expertise. If you're dealing with:<\\\/li><li>Blacklist removal across multiple ISPs<\\\/li><li>Damaged sender reputation from past campaigns<\\\/li><li>Complex multi-domain or multi-IP setups<\\\/li><li>Persistent spam placement despite following best practices<\\\/li><\\\/ul><p>MailSoar's experts have recovered deliverability for over 500 companies worldwide. We specialize in diagnosing why emails go to spam and implementing fixes that actually work.\\u00a0<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/contact\\\/\\\">Contact us to improve your inbox placement<\\\/a>. Our team has helped companies recover millions in lost pipeline and marketing teams fix authentication issues.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3175c9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to avoid spam issues in the long term?\\n\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"20abe28\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"384e105\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b895932\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Prevention is cheaper than recovery:<\\\/p><ul><li><strong>Monthly list hygiene:<\\\/strong> Remove bounces and non-openers consistently. Don't wait for problems to appear.<\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintain proper authentication:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> When changing <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">email service providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> or domains, update DNS records immediately.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Watch your spam score:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Use tools that predict which elements might <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">trigger spam filters<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> before sending.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Monitor domain reputation:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Track your <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> across major <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">mailbox providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> (Gmail, Outlook, Yahoo).<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Keep engagement high:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Only send to people who want your emails. Segment by engagement level and adjust frequency accordingly.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Warm up big changes:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> New domains, ESP migrations, or major volume increases need gradual scaling over 2-4 weeks.<\\\/span><\\\/li><\\\/ul><p>Consistent good practices prevent the <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">poor sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> that causes <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">spam complaints<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> and filtering.<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>Fixing spam issues is only the first step. To understand how deliverability connects to open rates, clicks, and ROI, we recommend reading our full <a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/guide\\\/email-campaign-performance-roi\\\/\\\">guide to email campaign performance<\\\/a>.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"02b3bf9\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"87f1587\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 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10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_justify_content\":\"space-between\",\"flex_gap\":{\"column\":\"30\",\"row\":\"30\",\"isLinked\":true,\"unit\":\"px\",\"size\":30},\"flex_wrap\":\"wrap\",\"flex_align_content\":\"center\",\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"5b2c0cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Want to know exactly why YOUR emails go to spam?\\u00a0 <\\\/strong><a href=\\\"http:\\\/\\\/test.mailsoar.com\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">MailSoar's free diagnostic tool tests authentication<\\\/a>, checks inbox placement across ISPs, and identifies your specific <strong>spam issues<\\\/strong> in 60 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Addons\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":66,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"94ec708\",\"elType\":\"widget\",\"settings\":{\"text\":\"Talk to MailSoar's Expert\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"_flex_align_self\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"53e460d\\\" name=\\\"popup\\\" 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