{"id":17717,"date":"2026-01-30T15:55:27","date_gmt":"2026-01-30T13:55:27","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=17717"},"modified":"2026-09-29T13:34:26","modified_gmt":"2026-09-29T11:34:26","slug":"gmail-delivrabilite","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/gmail-delivrabilite\/","title":{"rendered":"Gmail \u00e0 l\u2019\u00e8re Gemini en 2026 : quel impact en mati\u00e8re de d\u00e9livrabilit\u00e9 ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google amorce officiellement une nouvelle phase avec <strong>Gemini<\/strong>, son mod\u00e8le d\u2019IA de nouvelle g\u00e9n\u00e9ration, progressivement int\u00e9gr\u00e9 \u00e0 Gmail et \u00e0 l\u2019\u00e9cosyst\u00e8me Google. Gmail \u00e0 l\u2019\u00e8re de Gemini, c&rsquo;est la nouvelle configuration avec laquelle commence l&rsquo;ann\u00e9e 2026. Quel est l&rsquo;impact de Gemini sur la d\u00e9livrabilit\u00e9 des mails Gmail et des campagnes BtoC ? Pour les marketeurs et les sp\u00e9cialistes de la d\u00e9livrabilit\u00e9, il s\u2019agit d\u2019un changement majeur dans la mani\u00e8re dont les emails sont interpr\u00e9t\u00e9s, filtr\u00e9s, class\u00e9s et affich\u00e9s dans la bo\u00eete de r\u00e9ception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si Gmail s\u2019appuie depuis des ann\u00e9es sur le machine learning, Gemini va plus loin en combinant compr\u00e9hension avanc\u00e9e du langage, analyse comportementale et raisonnement contextuel.<br><strong>Le r\u00e9sultat ?<\/strong> Des d\u00e9cisions dans la bo\u00eete de r\u00e9ception qui d\u00e9passent largement le simple filtrage anti-spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <strong>MailSoar<\/strong>, nous sommes convaincus que cette \u00e9volution confirme une v\u00e9rit\u00e9 simple pour les marques : <strong>la performance des emails et la d\u00e9livrabilit\u00e9 sont d\u00e9sormais indissociables de l\u2019engagement r\u00e9el des utilisateurs et de la pertinence du contenu.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Qu\u2019est-ce que Gemini et pourquoi cela change la logique des bo\u00eetes Gmail ?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Gemini est le mod\u00e8le d\u2019IA le plus avanc\u00e9 de Google, con\u00e7u pour comprendre le langage, l\u2019intention et le contexte \u00e0 un niveau plus profond que les syst\u00e8mes pr\u00e9c\u00e9dents. Dans Gmail, Gemini am\u00e9liorera progressivement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La compr\u00e9hension du contenu<\/strong> : ce que votre email communique r\u00e9ellement, et pas seulement ses mots-cl\u00e9s.<\/li>\n\n\n\n<li><strong>La d\u00e9tection de l\u2019intention utilisateur<\/strong> : ce message est-il utile, attendu, engageant ?<\/li>\n\n\n\n<li><strong>La pr\u00e9diction de l\u2019engagement<\/strong> : l\u2019utilisateur ouvrira-t-il, lira-t-il, interagira-t-il ou ignorera-t-il ?<\/li>\n\n\n\n<li><strong>La priorisation personnalis\u00e9e dans la bo\u00eete<\/strong> : chaque email est \u00e9valu\u00e9 selon le comportement de chaque utilisateur.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En pratique, Gmail passe d\u2019un filtrage bas\u00e9 sur des r\u00e8gles et signaux \u00e0 un classement <strong>bas\u00e9 sur le sens et la pertinence<\/strong>. Pour les marketeurs, la question n\u2019est plus \u00ab mon email passera-t-il les filtres anti-spam ? \u00bb mais <strong>\u00ab mon email m\u00e9rite-t-il l\u2019attention dans cette bo\u00eete de r\u00e9ception ? \u00bb<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/gmail-a-lere-de-gemini-google-boite-principale-campagne-1030x579.avif\" alt=\"\" class=\"wp-image-17723\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/gmail-a-lere-de-gemini-google-boite-principale-campagne-1030x579.avif 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/gmail-a-lere-de-gemini-google-boite-principale-campagne-300x169.avif 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/gmail-a-lere-de-gemini-google-boite-principale-campagne-768x432.avif 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/gmail-a-lere-de-gemini-google-boite-principale-campagne-1536x864.avif 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/01\/gmail-a-lere-de-gemini-google-boite-principale-campagne.avif 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Du filtrage anti-spam \u00e0 l\u2019intelligence de la bo\u00eete de r\u00e9ception<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Historiquement, la d\u00e9livrabilit\u00e9 reposait sur la conformit\u00e9 technique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF, DKIM, DMARC<\/li>\n\n\n\n<li>R\u00e9putation IP et domaine<\/li>\n\n\n\n<li>Taux de plaintes et rebonds<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces points restent essentiels, mais Gemini introduit une <strong>nouvelle dimension : l\u2019intelligence de la bo\u00eete de r\u00e9ception pilot\u00e9e par l\u2019IA<\/strong>. Gmail \u00e9valuera d\u00e9sormais :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La qualit\u00e9 s\u00e9mantique du contenu<\/li>\n\n\n\n<li>La pertinence selon le comportement et les pr\u00e9f\u00e9rences de l\u2019utilisateur<\/li>\n\n\n\n<li>La coh\u00e9rence entre l\u2019objet, le contenu et les attentes de l\u2019utilisateur<\/li>\n\n\n\n<li>Les tendances d\u2019engagement long terme, pas seulement les m\u00e9triques de campagne<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, Gmail sera de moins en moins tol\u00e9rant envers les messages g\u00e9n\u00e9riques, promotionnels ou r\u00e9p\u00e9titifs, m\u00eame techniquement conformes.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Ce qui change pour les marketeurs et \u00e9quipes CRM<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. La qualit\u00e9 du contenu devient un facteur de d\u00e9livrabilit\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Gemini, Gmail comprend <strong>comment vous \u00e9crivez<\/strong>, pas seulement ce que vous envoyez. Les messages trop promotionnels, urgents ou templates risquent de voir leur visibilit\u00e9 r\u00e9duite. Le contenu <strong>clair, utile et humain<\/strong> est d\u00e9sormais privil\u00e9gi\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. L\u2019engagement devient encore plus d\u00e9cisif<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les ouvertures seules ne suffisent plus. Gemini prend en compte :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les clics<\/li>\n\n\n\n<li>Le temps de lecture<\/li>\n\n\n\n<li>Les r\u00e9ponses et transferts<\/li>\n\n\n\n<li>Les suppressions sans lecture<\/li>\n\n\n\n<li>Les interactions sur le long terme<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si les utilisateurs ignorent ou suppriment syst\u00e9matiquement vos emails, Gmail s\u2019adapte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. La bo\u00eete de r\u00e9ception devient personnalis\u00e9e<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deux abonn\u00e9s recevant le m\u00eame email ne le verront pas de la m\u00eame mani\u00e8re. Gemini permet des d\u00e9cisions sp\u00e9cifiques \u00e0 chaque utilisateur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les abonn\u00e9s actifs verront plus de vos emails<\/li>\n\n\n\n<li>Les utilisateurs inactifs en verront moins, voire aucun<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentation et le ciblage lifecycle deviennent donc cruciaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. IA contre IA : votre contenu \u00e9valu\u00e9 par une machine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses marques utilisent l\u2019IA pour r\u00e9diger leurs emails. Gemini \u00e9value ces contenus avec une <strong>autre IA<\/strong>. Les emails g\u00e9n\u00e9r\u00e9s automatiquement et g\u00e9n\u00e9riques risquent d\u2019\u00eatre jug\u00e9s peu pertinents.<br><strong>Conclusion :<\/strong> un contenu IA-assist\u00e9 doit rester <strong>humain, pertinent et intentionnel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019IA est de plus en plus utilis\u00e9e pour la <strong>segmentation des donn\u00e9es et l\u2019optimisation des workflows.<\/strong> Cependant, elle n\u2019a pas encore r\u00e9volutionn\u00e9 l\u2019email marketing \u2014 l\u2019engagement et la strat\u00e9gie restent prioritaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00e9livrabilit\u00e9 \u00e0 l\u2019\u00e8re Gemini : ce qui compte<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>En mati\u00e8re de d\u00e9livrabilit\u00e9, voici les fondamentaux qui sont toujours requis :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentification propre (SPF, DKIM, DMARC)<\/li>\n\n\n\n<li>Mod\u00e8les d\u2019envoi stables<\/li>\n\n\n\n<li>Taux de plainte faible<\/li>\n\n\n\n<li>Hygi\u00e8ne de listes saine<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Voici <strong>les \u00e9l\u00e9ments qui deviennent de plus en plus critiques :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentation bas\u00e9e sur le comportement<\/li>\n\n\n\n<li>Fr\u00e9quence d\u2019envoi adapt\u00e9e \u00e0 l\u2019engagement<\/li>\n\n\n\n<li>Pertinence du contenu plut\u00f4t que volume<\/li>\n\n\n\n<li>Valeur constante pour l\u2019utilisateur<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gemini ne remplace pas les r\u00e8gles traditionnelles de d\u00e9livrabilit\u00e9 : il <strong>amplifie leurs cons\u00e9quences<\/strong>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Que doivent faire les sp\u00e9cialistes email maintenant ?<\/strong><\/h1>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Repenser les strat\u00e9gies \u00ab envoyer plus \u00bb<br><\/strong>Un volume \u00e9lev\u00e9 sans engagement se retournera plus vite contre vous.<br>\ud83d\udc49 Envoyez moins, mais mieux.<\/li>\n\n\n\n<li><strong>Segmenter selon le comportement r\u00e9el<\/strong><strong><br><\/strong>Allez au-del\u00e0 des segments statiques et exploitez : activit\u00e9 r\u00e9cente, intentions d\u2019achat, r\u00e9cence de l\u2019engagement, pr\u00e9f\u00e9rences de contenu.<\/li>\n\n\n\n<li><strong>Aligner contenu, objet et intention<\/strong><strong><br><\/strong>Les objets trompeurs ou clickbait g\u00e9n\u00e8rent des ouvertures \u00e0 court terme mais p\u00e9nalisent la bo\u00eete sur le long terme. Gemini d\u00e9tecte les incoh\u00e9rences.<\/li>\n\n\n\n<li><strong>Mesurer ce qui compte pour Gmail<\/strong><strong><br><\/strong>KPI \u00e0 privil\u00e9gier : taux clics\/ouverts, temps de lecture, conversions par destinataire engag\u00e9, tendances d\u2019engagement sur le long terme. Les taux d\u2019ouverture seuls ne sont plus strat\u00e9giques.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gemini : menace ou opportunit\u00e9 ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doit-on voir l&rsquo;arriv\u00e9e de Gemini dans Gmail comme une opportunit\u00e9 ou comme une menace pour les marques qui envoient des mails en B2C ? Tout d\u00e9pend de l&rsquo;approche<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pour les marques centr\u00e9es sur la promotion agressive : c\u2019est un d\u00e9fi.<\/li>\n\n\n\n<li>Pour les marques focalis\u00e9es sur la <strong>pertinence, la valeur et la relation long terme<\/strong> : c\u2019est une opportunit\u00e9.<\/li>\n\n\n\n<li>Les marques qui respectent les attentes des abonn\u00e9s et livrent de la valeur constante seront <strong>r\u00e9compens\u00e9es par plus de visibilit\u00e9 et d\u2019engagement durable<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion : l\u2019email marketing entre dans une phase de maturit\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019arriv\u00e9e de Gemini confirme une tendance g\u00e9n\u00e9rale : l\u2019email marketing devient <strong>plus intelligent, s\u00e9lectif et centr\u00e9 utilisateur<\/strong>.<br>La d\u00e9livrabilit\u00e9 n\u2019est plus seulement technique \u2014 c\u2019est d\u00e9sormais une <strong>capacit\u00e9 strat\u00e9gique marketing<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques qui s\u2019adaptent d\u00e8s maintenant b\u00e9n\u00e9ficieront d\u2019une <strong>meilleure visibilit\u00e9 en bo\u00eete, d\u2019un engagement accru et d\u2019une performance durable<\/strong> en 2026 et au-del\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00e9parez votre strat\u00e9gie email pour l\u2019\u00e8re Gemini<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <strong>MailSoar<\/strong>, nous aidons les marques \u00e0 adapter leurs programmes email aux algorithmes \u00e9volutifs des bo\u00eetes de r\u00e9ception, en combinant expertise en d\u00e9livrabilit\u00e9, strat\u00e9gie d\u2019engagement et optimisation de performance long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49<strong> 1er Rendez-vous offert<\/strong> : <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\" data-type=\"link\" data-id=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\"><strong>R\u00e9servez une consultation avec un expert en d\u00e9livrabilit\u00e9<\/strong>.<\/a><br>Suivez-nous sur LinkedIn pour rester \u00e0 jour sur les prochains mouvements de Gmail et les actualit\u00e9s MailSoar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inscrivez-vous \u00e0 notre newsletter ou <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/mailsoar\">suivez-nous sur LinkedIn<\/a> pour \u00eatre inform\u00e9 de notre actualit\u00e9 et b\u00e9n\u00e9ficier des conseils d\u2019experts en email marketing et d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez \u00e9galement notre dernier article sur les <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/email-marketing-delivrabilite-2026\/\" data-type=\"link\" data-id=\"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/email-marketing-delivrabilite-2026\/\">tendances Email Marketing et D\u00e9livrabilit\u00e9 2026<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail \u00e0 l\u2019\u00e8re Gemini : quel impact en mati\u00e8re de d\u00e9livrabilit\u00e9 ?<\/p>\n","protected":false},"author":20,"featured_media":17712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Missing authentication protocols\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0d30ef7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>The #1 reason <strong>emails go to spam<\\\/strong>: missing or broken <strong>authentication protocols<\\\/strong> (SPF, DKIM, DMARC).<\\\/p><p>Think of authentication like showing ID at airport security. Without proper credentials, ISPs can't verify who sent your email. It could be you or a spammer impersonating your <strong>sending domain<\\\/strong>.<\\\/p><p><strong>The numbers you can get:<\\\/strong><\\\/p><ul><li>Proper authentication: 95%+ inbox placement<\\\/li><li>Missing authentication: 60-70% inbox placement<\\\/li><li>Broken authentication: 30-40% inbox placement<\\\/li><\\\/ul><p>Gmail, Outlook, and Yahoo made authentication mandatory in 2024. Companies that ignored this saw <strong>email deliverability<\\\/strong> drop 30-45% overnight.<\\\/p><p><strong>Quick fix:<\\\/strong> Run your domain through an authentication checker. Most companies find their SPF record is outdated or DKIM is misconfigured, errors that take 15 minutes to fix.<\\\/p><div><div class=\\\"standard-markdown grid-cols-1 grid gap-4 [&amp;_&gt;_*]:min-w-0\\\"><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/how-to-authenticate-your-domain-dkim\\\/\\\">Learn how to properly configure DKIM authentication<\\\/a><\\\/p><\\\/div><\\\/div>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"25d9c56\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Poor sender reputation\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e6a911e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs assign reputation scores based on your sending history. High <strong>bounce rates<\\\/strong>, <strong>spam complaints<\\\/strong>, and low <strong>engagement rates<\\\/strong> all damage this score.<\\\/p><p><strong>Poor sender reputation<\\\/strong> comes from:<\\\/p><ul><li>Sending to invalid email addresses (bounce rate &gt;2%)<\\\/li><li>Recipients marking your emails as <strong>spam messages<\\\/strong><\\\/li><li>Low open rates signaling unwanted content<\\\/li><li>Hitting spam traps (abandoned addresses reactivated by ISPs)<\\\/li><\\\/ul><p><strong>Real example:<\\\/strong> An e-commerce company had 38% invalid addresses. Every campaign damaged their <strong>domain reputation<\\\/strong> further. After cleaning their list, inbox placement jumped from 62% to 91% in five weeks.<\\\/p><p>Your reputation affects everything. Once ISPs <strong>flag you as spam<\\\/strong>, recovery takes 60\\\/90 days of consistent good practices.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/sender-reputation\\\/\\\">Understand how sender reputation impacts deliverability<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d979170\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Low engagement rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b22b2d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs, especially Google, watch how recipients treat your emails:<\\\/p><ul><li>Do they open them?<\\\/li><li>Do they click links or reply?<\\\/li><li>Do they delete without reading?<\\\/li><li>Do they marked as spam?<\\\/li><\\\/ul><p>Low <strong>engagement rates<\\\/strong> signal \\\"recipients don't want this.\\\" High engagement signals \\\"this is valuable content.\\\"<\\\/p><p><strong>The brutal cycle:<\\\/strong> Poor deliverability \\u2192 emails in spam \\u2192 low engagement \\u2192 worse reputation \\u2192 more spam placement.<\\\/p><p><strong>How to fix:<\\\/strong> Stop sending to everyone. Focus on subscribers who've opened emails in the last 30-60 days. Yes, you'll reach fewer people initially. But you'll actually reach them in the inbox.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"76c1f5c\",\"elType\":\"widget\",\"settings\":{\"title\":\"4. List quality and complaint rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"69a4ea5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Sending to purchased lists, scraped addresses, or people who forgot they subscribed triggers <strong>spam issues<\\\/strong> fast.<\\\/p><p><strong>Warning signs:<\\\/strong><\\\/p><ul><li>Bounce rate above 2%<\\\/li><li><strong>Spam complaints<\\\/strong> above 0.1%<\\\/li><li>Large percentage of recipients never open<\\\/li><li>Sudden list size increases<\\\/li><\\\/ul><p><strong>The spam trap problem:<\\\/strong> ISPs recycle abandoned email addresses as honeypots. Hit enough spam traps and your reputation collapses instantly.<\\\/p><p><strong>Solution:<\\\/strong> Implement aggressive list hygiene. Remove hard bounces immediately. Suppress 90-day non-openers. Use double opt-in for new subscribers. A smaller, engaged list generates more revenue than a large, dirty list.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/optimize-emailing-lists\\\/\\\">Complete guide to optimizing your email lists \\u2192<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1eaebbf\",\"elType\":\"widget\",\"settings\":{\"title\":\"5. Spammy content and design\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5dfe889\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>While not the primary cause, certain <strong>email content<\\\/strong> and design choices <strong>trigger spam filters<\\\/strong> when your reputation is already weak:<\\\/p><p><strong>Content triggers:<\\\/strong><\\\/p><ul><li><strong>Misleading subject<\\\/strong> lines that don't match email content<\\\/li><li>ALL CAPS or excessive punctuation!!!<\\\/li><li><strong>Spammy keywords<\\\/strong> like \\\"FREE CASH\\\" or \\\"URGENT ACT NOW\\\"<\\\/li><li>No <strong>unsubscribe link<\\\/strong> or <strong>physical address<\\\/strong><\\\/li><li>Too many images with little text<\\\/li><\\\/ul><p><strong>The truth:<\\\/strong> Companies with strong authentication and good <strong>sender reputation<\\\/strong> can use these elements without issues. But if your technical foundation is broken, <strong>spammy content<\\\/strong> pushes you over the edge.<\\\/p><p>Fix authentication and list quality first. Worry about content second.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/spam-word-objects-emails\\\/\\\">Discover which spam words to avoid in your subject lines<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"ccc6c55\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_wrap\":\"wrap\"},\"elements\":[{\"id\":\"c59db76\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to fix emails from going to spam?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a082750\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 1: Fix authentication (30 minutes)\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d334915\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Run an SPF\\\/DKIM\\\/DMARC test on your <strong>sending domain<\\\/strong>. Fix any errors immediately. This alone typically improves inbox placement 10-15% within days.<\\\/p><p><strong>Common authentication issues:<\\\/strong><\\\/p><ul><li>SPF records including old <strong>email service providers<\\\/strong><\\\/li><li>DKIM signatures pointing to wrong domains<\\\/li><li>DMARC set to \\\"none\\\" instead of \\\"quarantine\\\"<\\\/li><\\\/ul><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/secure-your-sending-emails-with-dmarc\\\/\\\">Step-by-step guide: Secure your emails with DMARC<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"89f230a\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f3a7ad0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 2: Clean your list (1-2 weeks)\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"075d7c4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Remove hard bounces immediately. Suppress anyone with zero opens in 90 days. Implement double opt-in for new subscribers.<\\\/p><p>Yes, your list shrinks 30-40%. Your <strong>engagement rates<\\\/strong> and revenue per email double.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"44fa6be\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Clean-your-email-list.png\",\"id\":16726,\"size\":\"\",\"alt\":\"MailSoar Expert Cleaning a email list to prevent emails going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":200,\"sizes\":[]},\"object-fit\":\"contain\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a788e8a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 3: Monitor key metrics\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c90d60d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Track the metrics that predict <strong>spam issues<\\\/strong>:<\\\/p><ul><li>Inbox placement rate by ISP<\\\/li><li><strong>Bounce rates<\\\/strong> (&lt;1% is healthy)<\\\/li><li><strong>Complaint rates<\\\/strong> (&lt;0.1% is good)<\\\/li><li>Engagement by segment<\\\/li><\\\/ul><p>Your <strong>email service provider<\\\/strong> reports \\\"delivered,\\\" but that includes <strong>spam folder<\\\/strong> delivery. You need actual inbox placement data.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ae70358\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 4: Improve email design and content\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cc8abf5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Once your technical foundation is solid:<\\\/p><ul><li>Use clear, honest subject lines (avoid <strong>misleading subject<\\\/strong> lines)<\\\/li><li>Include <strong>unsubscribe link<\\\/strong> and <strong>physical address<\\\/strong> in every email<\\\/li><li>Balance images with text<\\\/li><li>Avoid excessive <strong>spammy keywords<\\\/strong><\\\/li><li>Test send times and frequency<\\\/li><\\\/ul><p>These optimizations work when your <strong>email deliverability<\\\/strong> foundation is strong.<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/how-do-spam-filters-work\\\/\\\">Explore how spam filters evaluate your content<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"de9d597\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 5: Get expert help for complex issues\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bdaecf7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li>Some spam problems require specialized expertise. If you're dealing with:<\\\/li><li>Blacklist removal across multiple ISPs<\\\/li><li>Damaged sender reputation from past campaigns<\\\/li><li>Complex multi-domain or multi-IP setups<\\\/li><li>Persistent spam placement despite following best practices<\\\/li><\\\/ul><p>MailSoar's experts have recovered deliverability for over 500 companies worldwide. We specialize in diagnosing why emails go to spam and implementing fixes that actually work.\\u00a0<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/contact\\\/\\\">Contact us to improve your inbox placement<\\\/a>. Our team has helped companies recover millions in lost pipeline and marketing teams fix authentication issues.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3175c9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to avoid spam issues in the long term?\\n\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"20abe28\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"384e105\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b895932\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Prevention is cheaper than recovery:<\\\/p><ul><li><strong>Monthly list hygiene:<\\\/strong> Remove bounces and non-openers consistently. Don't wait for problems to appear.<\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintain proper authentication:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> When changing <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">email service providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> or domains, update DNS records immediately.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Watch your spam score:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Use tools that predict which elements might <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">trigger spam filters<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> before sending.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Monitor domain reputation:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Track your <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> across major <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">mailbox providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> (Gmail, Outlook, Yahoo).<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Keep engagement high:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Only send to people who want your emails. Segment by engagement level and adjust frequency accordingly.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Warm up big changes:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> New domains, ESP migrations, or major volume increases need gradual scaling over 2-4 weeks.<\\\/span><\\\/li><\\\/ul><p>Consistent good practices prevent the <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">poor sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> that causes <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">spam complaints<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> and filtering.<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>Fixing spam issues is only the first step. 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IA contre IA : votre contenu \u00e9valu\u00e9 par une machine\";s:5:\"depth\";i:3;}i:8;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:45:\"d\u00e9livrabilit\u00e9-\u00e0-l\u00e8re-gemini-ce-qui-compte\";s:7:\"content\";s:50:\"D\u00e9livrabilit\u00e9 \u00e0 l\u2019\u00e8re Gemini : ce qui compte\";s:5:\"depth\";i:2;}i:9;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:78:\"en-mati\u00e8re-de-d\u00e9livrabilit\u00e9-voici-les-fondamentaux-qui-sont-toujours-requis\";s:7:\"content\";s:81:\"En mati\u00e8re de d\u00e9livrabilit\u00e9, voici les fondamentaux qui sont toujours requis :\";s:5:\"depth\";i:3;}i:10;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:61:\"voici-les-\u00e9l\u00e9ments-qui-deviennent-de-plus-en-plus-critiques\";s:7:\"content\";s:63:\"Voici les \u00e9l\u00e9ments qui deviennent de plus en plus critiques :\";s:5:\"depth\";i:3;}i:11;a:4:{s:5:\"level\";i:1;s:2:\"id\";s:52:\"que-doivent-faire-les-sp\u00e9cialistes-email-maintenant\";s:7:\"content\";s:54:\"Que doivent faire les sp\u00e9cialistes email maintenant ?\";s:5:\"depth\";i:1;}i:12;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:29:\"gemini-menace-ou-opportunit\u00e9\";s:7:\"content\";s:33:\"Gemini : menace ou opportunit\u00e9 ?\";s:5:\"depth\";i:2;}i:13;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:61:\"conclusion-lemail-marketing-entre-dans-une-phase-de-maturit\u00e9\";s:7:\"content\";s:66:\"Conclusion : l\u2019email marketing entre dans une phase de maturit\u00e9\";s:5:\"depth\";i:2;}i:14;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:50:\"pr\u00e9parez-votre-strat\u00e9gie-email-pour-l\u00e8re-gemini\";s:7:\"content\";s:53:\"Pr\u00e9parez votre strat\u00e9gie email pour l\u2019\u00e8re Gemini\";s:5:\"depth\";i:2;}}}"],"astra_style_timestamp_css":["1793304882"],"_uag_page_assets":["a:9:{s:3:\"css\";s:92444:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) 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