Mots d\u00e9clencheurs de spam<\/strong>
Comme mentionn\u00e9 ci-dessus, certains mots peuvent envoyer vos emails directement dans le dossier spam. Faites attention au vocabulaire que vous utilisez. <\/li>\n<\/ul>\nL’importance du pr\u00e9-en-t\u00eate
\n<\/h2>\n
Le pr\u00e9-en-t\u00eate est le contenu qui appara\u00eet juste apr\u00e8s la ligne d’objet dans la bo\u00eete de r\u00e9ception. Il compl\u00e8te la ligne d’objet et peut inciter davantage le destinataire \u00e0 ouvrir l’email. Assurez-vous qu’il soit \u00e9galement optimis\u00e9. <\/p>\n
Exemple :<\/em><\/p>\n\n- Objet <\/strong>: \u00ab\u00a0D\u00e9couvrez notre nouvelle gamme de produits\u00a0\u00bb<\/li>\n
- Pr\u00e9-header<\/strong> : \u00ab\u00a0Des innovations con\u00e7ues pour vous faciliter la vie.\u00a0\u00bb<\/li>\n<\/ul>\n
R\u00e9diger des objets d’email<\/strong> percutants est un levier essentiel pour augmenter vos taux d’ouverture<\/strong> et l’engagement de vos destinataires. En appliquant ces conseils, vous optimiserez l’impact de vos campagnes. <\/p>\nBesoin d’aide pour am\u00e9liorer vos campagnes ?<\/strong> L’\u00e9quipe de MailSoar est \u00e0 votre disposition pour optimiser la d\u00e9livrabilit\u00e9 de vos e-mails et atteindre vos objectifs marketing. Contactez-nous d\u00e8s aujourd’hui pour une consultation gratuite.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"sommaire Nous savons tous que r\u00e9diger un objet d\u2019email peut ressembler \u00e0 un v\u00e9ritable d\u00e9fi. C\u2019est votre unique chance d\u2019attirer […]<\/p>\n","protected":false},"author":3,"featured_media":15668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Les taux d'ouverture varient selon le secteur d'activit\\u00e9. Un taux d'ouverture moyen se situe g\\u00e9n\\u00e9ralement entre 15 % et 25 %<\\\/strong>. Voici quelques moyennes par secteur : <\\\/p>- E-commerce<\\\/strong> : un bon taux d'ouverture se situe autour de 17 %.<\\\/strong><\\\/li>
- Technologie <\\\/strong>: environ 21 %.<\\\/strong><\\\/li>
- Services financiers<\\\/strong> : environ 24 %.<\\\/strong><\\\/li>
- \\u00c9ducation<\\\/strong> : environ 25 %.<\\\/strong><\\\/li><\\\/ul>
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- Objets trop longs<\\\/strong>
Un objet trop long risque d'\\u00eatre tronqu\\u00e9, en particulier sur les appareils mobiles. Veillez \\u00e0 ce qu'il soit court afin que votre message soit enti\\u00e8rement visible. <\\\/li>- Utilisation excessive des majuscules et des points d'exclamation<\\\/strong>
\\u00c9crire en majuscules \\u00e9quivaut \\u00e0 crier et peut \\u00eatre per\\u00e7u comme agressif.
Exemple \\u00e0 \\u00e9viter : \\u00ab OFFRE INCROYABLE \\u00c0 NE PAS MANQUER !!! \\u00bb.<\\\/li>- Objets trompeurs<\\\/strong>
\\u00c9vitez les objets qui ne refl\\u00e8tent pas le contenu de l'email. Cela peut entra\\u00eener de la frustration et augmenter le nombre de d\\u00e9sabonnements. <\\\/li>- Mots d\\u00e9clencheurs de spam<\\\/strong>
Comme mentionn\\u00e9 ci-dessus, certains mots peuvent envoyer vos emails directement dans le dossier spam. Faites attention au vocabulaire que vous utilisez. <\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ekit_cursor_image_src\":{\"id\":12378,\"url\":\"http:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/placeholder-46.png\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"637c631\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"0099f1c\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"453fb4e\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'importance du pr\\u00e9-en-t\\u00eate\\n\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_width\":\"inherit\",\"ekit_all_conditions_list\":[{\"_id\":\"843265c\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"ekit_cursor_image_src\":{\"id\":\"\",\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/plugins\\\/elementor\\\/assets\\\/images\\\/placeholder.png\"},\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=primary\",\"title_color\":\"globals\\\/colors?id=primary\"},\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"17fd485\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7c3e173\"}],\"ekit_badge_label\":\"Offer\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7089e85\",\"elType\":\"widget\",\"settings\":{\"editor\":\"Le pr\\u00e9-en-t\\u00eate est le contenu qui appara\\u00eet juste apr\\u00e8s la ligne d'objet dans la bo\\u00eete de r\\u00e9ception. Il compl\\u00e8te la ligne d'objet et peut inciter davantage le destinataire \\u00e0 ouvrir l'email. Assurez-vous qu'il soit \\u00e9galement optimis\\u00e9. <\\\/p>
Exemple :<\\\/em><\\\/p>- Objet <\\\/strong>: \\\"D\\u00e9couvrez notre nouvelle gamme de produits\\\"<\\\/li>
- Pr\\u00e9-header<\\\/strong> : \\\"Des innovations con\\u00e7ues pour vous faciliter la vie.\\\"<\\\/li><\\\/ul>
R\\u00e9diger des objets d'email<\\\/strong> percutants est un levier essentiel pour augmenter vos taux d'ouverture<\\\/strong> et l'engagement de vos destinataires. 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Pignault","author_link":"https:\/\/www.mailsoar.com\/fr\/author\/pierrepignault\/"},"uagb_comment_info":0,"uagb_excerpt":"sommaire Nous savons tous que r\u00e9diger un objet d\u2019email peut ressembler \u00e0 un v\u00e9ritable d\u00e9fi. C\u2019est votre unique chance d\u2019attirer […]","_links":{"self":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts\/17909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/comments?post=17909"}],"version-history":[{"count":0,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/posts\/17909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media\/15668"}],"wp:attachment":[{"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/media?parent=17909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/categories?post=17909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailsoar.com\/fr\/wp-json\/wp\/v2\/tags?post=17909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}