{"id":18450,"date":"2026-09-17T19:49:31","date_gmt":"2026-09-17T17:49:31","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=18450"},"modified":"2026-11-02T18:49:22","modified_gmt":"2026-11-02T16:49:22","slug":"audit-de-delivrabilite","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/audit-de-delivrabilite\/","title":{"rendered":"Pourquoi r\u00e9aliser un audit de d\u00e9livrabilit\u00e9 de vos emails ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019email reste l\u2019un des canaux de croissance les plus puissants, notamment pour les entreprises SaaS et les e-commerces\u2026 jusqu\u2019au jour o\u00f9 il cesse soudainement de performer. Pas de messages d\u2019erreur, pas d\u2019alertes, juste une baisse progressive, presque invisible. Les taux d\u2019ouverture chutent, l\u2019engagement diminue et les revenus g\u00e9n\u00e9r\u00e9s par vos campagnes deviennent impr\u00e9visibles. La plupart des \u00e9quipes r\u00e9agissent en ajustant le contenu, en testant de nouvelles lignes d\u2019objet ou en refondant les campagnes. Pourtant, le v\u00e9ritable probl\u00e8me est souvent cach\u00e9 : <strong>les emails n\u2019atteignent pas la bo\u00eete de r\u00e9ception<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u00e0 que le conseil<strong> en d\u00e9livrabilit\u00e9 email<\/strong> prend tout son sens. Et parmi notre offre de services, il existe une \u00e9tape essentielle : <strong>l\u2019audit de d\u00e9livrabilit\u00e9 email<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Des probl\u00e8mes invisibles qui peuvent d\u00e9truire la performance des emails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prenons l\u2019exemple d\u2019un de nos clients SaaS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leur \u00e9quipe growth avait soigneusement construit des s\u00e9quences d\u2019onboarding, automatis\u00e9 les emails lifecycle et mis en place des mises \u00e0 jour produit r\u00e9guli\u00e8res. Pendant des mois, tout fonctionnait parfaitement : les nouveaux utilisateurs s\u2019activaient, l\u2019engagement \u00e9tait stable et la croissance pr\u00e9visible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puis, presque du jour au lendemain, moins d\u2019utilisateurs compl\u00e9taient leur onboarding et les principaux indicateurs d\u2019engagement ont commenc\u00e9 \u00e0 chuter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au d\u00e9but, l\u2019\u00e9quipe pensait que le probl\u00e8me venait du contenu ou de l\u2019exp\u00e9rience produit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Les emails n\u2019\u00e9taient-ils pas assez engageants ? Le parcours d\u2019onboarding \u00e9tait-il trop complexe ? <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ont r\u00e9\u00e9crit les messages, test\u00e9 de nouvelles lignes d\u2019objet, ajust\u00e9 le timing\u2026 mais rien n\u2019a fonctionn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9alit\u00e9 \u00e9tait invisible : <strong>les emails n\u2019atteignaient pas la bo\u00eete de r\u00e9ception<\/strong>. Ce qui semblait \u00eatre un d\u00e9sengagement \u00e9tait en fait des utilisateurs qui ne voyaient jamais les messages. Sans visibilit\u00e9 sur l\u2019inbox placement et la r\u00e9putation de l\u2019exp\u00e9diteur, l\u2019\u00e9quipe devinait, et la croissance stagnait silencieusement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une histoire similaire concerne l\u2019une des marques e-commerce que nous avons accompagn\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les campagnes qui g\u00e9n\u00e9raient auparavant des revenus r\u00e9guliers ont commenc\u00e9 \u00e0 sous-performer. Les emails promotionnels et newsletters ne suscitaient plus le m\u00eame engagement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 des ajustements d\u2019offres, de design et de segmentation, les r\u00e9sultats ne s\u2019am\u00e9lioraient pas. Comme pour le SaaS, le probl\u00e8me r\u00e9el \u00e9tait invisible : <strong>la d\u00e9livrabilit\u00e9 bloquait silencieusement leurs campagnes avant qu\u2019elles n\u2019atteignent les clients<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Pourquoi un audit de d\u00e9livrabilit\u00e9 email est la premi\u00e8re \u00e9tape essentielle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <a href=\"https:\/\/www.mailsoar.com\/fr\/\">MailSoar,<\/a> chaque mission commence par un <strong><a href=\"https:\/\/www.mailsoar.com\/fr\/solutions\/audit-delivrabilite\/\">audit de d\u00e9livrabilit\u00e9<\/a><\/strong>. C\u2019est la seule fa\u00e7on de comprendre ce qui se passe r\u00e9ellement en coulisses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019entreprise SaaS, <strong>l\u2019audit de d\u00e9livrabilit\u00e9<\/strong> a r\u00e9v\u00e9l\u00e9 que les emails d\u2019onboarding atterrissaient dans les spams, \u00e0 cause de signaux d\u2019engagement faibles et d\u2019un rythme d\u2019envoi incoh\u00e9rent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne notre client e-commerce, l\u2019audit de d\u00e9livrabilit\u00e9 a mis en \u00e9vidence une lente d\u00e9gradation de la r\u00e9putation de l\u2019exp\u00e9diteur, li\u00e9e \u00e0 la fatigue des listes et aux changements de comportement des abonn\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dans les deux cas, ces probl\u00e8mes se sont d\u00e9velopp\u00e9s progressivement, souvent sans \u00eatre d\u00e9tect\u00e9s, jusqu\u2019\u00e0 ce que la performance soit s\u00e9rieusement affect\u00e9e.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit complet de la d\u00e9livrabilit\u00e9 de vos emails ne se limite pas aux taux d\u2019ouverture ou de clic. Il permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>d&rsquo;analyser la <strong>configuration technique<\/strong> (SPF, DKIM, <a href=\"https:\/\/www.mailsoar.com\/fr\/ressources\/guide\/dmarcbis\/\">DMARC)<\/a>, <\/li>\n\n\n\n<li>d&rsquo;\u00e9valuer la r\u00e9putation de l\u2019exp\u00e9diteur, <\/li>\n\n\n\n<li>de tester l\u2019inbox placement aupr\u00e8s des principaux fournisseurs, <\/li>\n\n\n\n<li>de scruter les signaux d\u2019engagement et <\/li>\n\n\n\n<li>d&rsquo;examiner les habitudes d\u2019envoi. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le r\u00e9sultat ? Un diagnostic clair et une feuille de route actionable pour restaurer la d\u00e9livrabilit\u00e9, pr\u00e9venir les probl\u00e8mes futurs et rendre la performance des emails pr\u00e9visible.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. R\u00e9aliser un audit d\u00e9livrabilit\u00e9 est la pierre angulaire pour construire une croissance durable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois l\u2019audit de d\u00e9livrabilit\u00e9 r\u00e9alis\u00e9, la voie \u00e0 suivre devient beaucoup plus concr\u00e8te. Les probl\u00e8mes qui semblaient myst\u00e9rieux\u2014emails disparaissant dans le spam, fluctuations d\u2019engagement impr\u00e9visibles, campagnes limit\u00e9es par les filtres\u2014commencent \u00e0 avoir du sens. Et avec cette clart\u00e9 viennent les actions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape consiste \u00e0 corriger les probl\u00e8mes d\u2019authentification, nettoyer et segmenter les listes, ajuster les comportements d\u2019envoi et optimiser les strat\u00e9gies d\u2019engagement. Mais l\u2019am\u00e9lioration durable de la d\u00e9livrabilit\u00e9 ne s\u2019arr\u00eate pas l\u00e0. Chez MailSoar, nous accompagnons les \u00e9quipes dans la mise en \u0153uvre des solutions identifi\u00e9es lors de l\u2019audit et proposons des <strong>services compl\u00e9mentaires<\/strong> pour s\u00e9curiser les r\u00e9sultats et soutenir la croissance continue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une des bases les plus importantes pour une d\u00e9livrabilit\u00e9 fiable est une <strong>infrastructure email correctement configur\u00e9e<\/strong>. Cela inclut l\u2019alignement des protocoles d\u2019authentification (SPF, DKIM, DMARC), la structuration strat\u00e9gique des domaines et sous-domaines, et la configuration des IP d\u2019envoi de mani\u00e8re \u00e0 construire et prot\u00e9ger la r\u00e9putation de l\u2019exp\u00e9diteur. Mal configur\u00e9s, ces \u00e9l\u00e9ments peuvent nuire silencieusement \u00e0 la performance ; bien configur\u00e9s, ils cr\u00e9ent les fondations stables qui garantissent une livraison optimale m\u00eame \u00e0 fort volume.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"754\" height=\"574\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/03\/MailSoar-Realiser-un-audit-delivrabilite-est-la-pierre-angulaire-pour-construire-une-croissance-durable-visual-selection.png\" alt=\"\" class=\"wp-image-18451\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/03\/MailSoar-Realiser-un-audit-delivrabilite-est-la-pierre-angulaire-pour-construire-une-croissance-durable-visual-selection.png 754w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/03\/MailSoar-Realiser-un-audit-delivrabilite-est-la-pierre-angulaire-pour-construire-une-croissance-durable-visual-selection-300x228.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois l\u2019infrastructure en place, MailSoar propose \u00e9galement un <strong>monitoring continu de la d\u00e9livrabilit\u00e9<\/strong>, alertant les \u00e9quipes des premiers signes de d\u00e9gradation de r\u00e9putation ou de filtrage avant que la performance ne soit affect\u00e9e. Cette supervision proactive permet de traiter les probl\u00e8mes avant qu\u2019ils ne deviennent visibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de la configuration technique et du monitoring, nous fournissons \u00e9galement du <strong>consulting strat\u00e9gique et de l\u2019optimisation au niveau des campagnes<\/strong>, aidant les \u00e9quipes \u00e0 interpr\u00e9ter les tendances de d\u00e9livrabilit\u00e9 dans le contexte de leurs objectifs business. Qu\u2019il s\u2019agisse d\u2019affiner la segmentation pour am\u00e9liorer les signaux d\u2019engagement ou de conseiller sur la fr\u00e9quence et le rythme d\u2019envoi pour \u00e9viter les limitations des fournisseurs, cette expertise transforme les insights en r\u00e9sultats concrets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que l\u2019inbox placement s\u2019am\u00e9liore, l\u2019engagement revient et les campagnes retrouvent leur dynamisme. Les \u00e9quipes gagnent en <strong>visibilit\u00e9 et contr\u00f4le<\/strong>, transformant l\u2019email d\u2019un canal impr\u00e9visible en un <strong>moteur de croissance fiable<\/strong>. Les entreprises SaaS voient leurs taux de compl\u00e9tion d\u2019onboarding augmenter car les messages critiques atteignent r\u00e9ellement les utilisateurs. Les e-commerces r\u00e9cup\u00e8rent le chiffre d\u2019affaires de leurs campagnes gr\u00e2ce \u00e0 une livraison optimale des promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, les fournisseurs de messagerie privil\u00e9gient de plus en plus la <strong>coh\u00e9rence de l\u2019engagement et la r\u00e9putation de l\u2019exp\u00e9diteur<\/strong> plut\u00f4t que le volume ou le design des emails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9livrabilit\u00e9 n\u2019est plus un simple aspect technique : c\u2019est un <strong>levier strat\u00e9gique de croissance<\/strong>. Les organisations qui int\u00e8grent une suite compl\u00e8te de <strong>services de d\u00e9livrabilit\u00e9 email<\/strong>\u2014audit, mise en place d\u2019infrastructure, monitoring continu, consulting strat\u00e9gique et optimisation des campagnes\u2014sont celles capables de scaler leurs campagnes, de s\u2019adapter aux filtres des fournisseurs et de prot\u00e9ger leur r\u00e9putation de marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celles qui n\u00e9gligent la d\u00e9livrabilit\u00e9 prennent le risque d\u2019envois moins efficaces, de revenus perdus et d\u2019une r\u00e9cup\u00e9ration lente de la r\u00e9putation, au d\u00e9triment de leur croissance \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l\u2019offre compl\u00e8te de MailSoar, l\u2019email devient plus qu\u2019un canal : il devient un <strong>pilier pr\u00e9visible et optimis\u00e9 de votre strat\u00e9gie de croissance<\/strong>, soutenu par des insights actionnables et l\u2019accompagnement d\u2019experts.Aucune strat\u00e9gie ne fonctionne si vos emails atterrissent en spam. Maintenir une bonne r\u00e9putation d\u2019exp\u00e9diteur, suivre l\u2019engagement et \u00e9viter les envois excessifs sont essentiels. <strong>L\u2019engagement r\u00e9el restera le facteur d\u00e9terminant pour le placement en bo\u00eete principale en 2026.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Passez \u00e0 l\u2019action : commencez par un audit de d\u00e9livrabilit\u00e9 email<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous soyez une entreprise SaaS en train d\u2019onboarder de nouveaux utilisateurs ou une marque e-commerce r\u00e9alisant des campagnes \u00e0 fort volume, <strong>la premi\u00e8re \u00e9tape pour r\u00e9soudre vos probl\u00e8mes d\u2019email et scaler durablement<\/strong> est l\u2019<strong>audit de d\u00e9livrabilit\u00e9 email<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\">MailSoar<\/a>, nos audits vous offrent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une compr\u00e9hension claire de ce qui se passe en coulisses<\/li>\n\n\n\n<li>L\u2019identification des probl\u00e8mes techniques, de r\u00e9putation et d\u2019engagement<\/li>\n\n\n\n<li>Une feuille de route prioris\u00e9e pour restaurer la d\u00e9livrabilit\u00e9 dans les bo\u00eetes de r\u00e9ception<\/li>\n\n\n\n<li>Des conseils pour une croissance email pr\u00e9visible et durable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc8 Ne devinez pas. <strong>Comprenez. Agissez.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.mailsoar.com\/fr\/solutions\/audit-delivrabilite\/\">R\u00e9servez d\u00e8s aujourd\u2019hui votre audit de d\u00e9livrabilit\u00e9 avec MailSoar<\/a><\/strong> et transformez votre canal email en un <strong>levier fiable de croissance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\">MailSoar sur LinkedIn<\/a> pour rester inform\u00e9.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audit de d\u00e9livrabilit\u00e9 &#8211; Expert email &#8211; Agence conseil email marketing d\u00e9livrabilit\u00e9 des emails<\/p>\n","protected":false},"author":20,"featured_media":18451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Missing authentication protocols\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0d30ef7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>The #1 reason <strong>emails go to spam<\\\/strong>: missing or broken <strong>authentication protocols<\\\/strong> (SPF, DKIM, DMARC).<\\\/p><p>Think of authentication like showing ID at airport security. Without proper credentials, ISPs can't verify who sent your email. It could be you or a spammer impersonating your <strong>sending domain<\\\/strong>.<\\\/p><p><strong>The numbers you can get:<\\\/strong><\\\/p><ul><li>Proper authentication: 95%+ inbox placement<\\\/li><li>Missing authentication: 60-70% inbox placement<\\\/li><li>Broken authentication: 30-40% inbox placement<\\\/li><\\\/ul><p>Gmail, Outlook, and Yahoo made authentication mandatory in 2024. Companies that ignored this saw <strong>email deliverability<\\\/strong> drop 30-45% overnight.<\\\/p><p><strong>Quick fix:<\\\/strong> Run your domain through an authentication checker. Most companies find their SPF record is outdated or DKIM is misconfigured, errors that take 15 minutes to fix.<\\\/p><div><div class=\\\"standard-markdown grid-cols-1 grid gap-4 [&amp;_&gt;_*]:min-w-0\\\"><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/how-to-authenticate-your-domain-dkim\\\/\\\">Learn how to properly configure DKIM authentication<\\\/a><\\\/p><\\\/div><\\\/div>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"25d9c56\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Poor sender reputation\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e6a911e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs assign reputation scores based on your sending history. High <strong>bounce rates<\\\/strong>, <strong>spam complaints<\\\/strong>, and low <strong>engagement rates<\\\/strong> all damage this score.<\\\/p><p><strong>Poor sender reputation<\\\/strong> comes from:<\\\/p><ul><li>Sending to invalid email addresses (bounce rate &gt;2%)<\\\/li><li>Recipients marking your emails as <strong>spam messages<\\\/strong><\\\/li><li>Low open rates signaling unwanted content<\\\/li><li>Hitting spam traps (abandoned addresses reactivated by ISPs)<\\\/li><\\\/ul><p><strong>Real example:<\\\/strong> An e-commerce company had 38% invalid addresses. Every campaign damaged their <strong>domain reputation<\\\/strong> further. After cleaning their list, inbox placement jumped from 62% to 91% in five weeks.<\\\/p><p>Your reputation affects everything. Once ISPs <strong>flag you as spam<\\\/strong>, recovery takes 60\\\/90 days of consistent good practices.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/sender-reputation\\\/\\\">Understand how sender reputation impacts deliverability<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d979170\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Low engagement rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b22b2d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs, especially Google, watch how recipients treat your emails:<\\\/p><ul><li>Do they open them?<\\\/li><li>Do they click links or reply?<\\\/li><li>Do they delete without reading?<\\\/li><li>Do they marked as spam?<\\\/li><\\\/ul><p>Low <strong>engagement rates<\\\/strong> signal \\\"recipients don't want this.\\\" High engagement signals \\\"this is valuable content.\\\"<\\\/p><p><strong>The brutal cycle:<\\\/strong> Poor deliverability \\u2192 emails in spam \\u2192 low engagement \\u2192 worse reputation \\u2192 more spam placement.<\\\/p><p><strong>How to fix:<\\\/strong> Stop sending to everyone. Focus on subscribers who've opened emails in the last 30-60 days. Yes, you'll reach fewer people initially. But you'll actually reach them in the inbox.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"76c1f5c\",\"elType\":\"widget\",\"settings\":{\"title\":\"4. List quality and complaint rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"69a4ea5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Sending to purchased lists, scraped addresses, or people who forgot they subscribed triggers <strong>spam issues<\\\/strong> fast.<\\\/p><p><strong>Warning signs:<\\\/strong><\\\/p><ul><li>Bounce rate above 2%<\\\/li><li><strong>Spam complaints<\\\/strong> above 0.1%<\\\/li><li>Large percentage of recipients never open<\\\/li><li>Sudden list size increases<\\\/li><\\\/ul><p><strong>The spam trap problem:<\\\/strong> ISPs recycle abandoned email addresses as honeypots. Hit enough spam traps and your reputation collapses instantly.<\\\/p><p><strong>Solution:<\\\/strong> Implement aggressive list hygiene. Remove hard bounces immediately. Suppress 90-day non-openers. Use double opt-in for new subscribers. A smaller, engaged list generates more revenue than a large, dirty list.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/optimize-emailing-lists\\\/\\\">Complete guide to optimizing your email lists \\u2192<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1eaebbf\",\"elType\":\"widget\",\"settings\":{\"title\":\"5. Spammy content and design\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5dfe889\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>While not the primary cause, certain <strong>email content<\\\/strong> and design choices <strong>trigger spam filters<\\\/strong> when your reputation is already weak:<\\\/p><p><strong>Content triggers:<\\\/strong><\\\/p><ul><li><strong>Misleading subject<\\\/strong> lines that don't match email content<\\\/li><li>ALL CAPS or excessive punctuation!!!<\\\/li><li><strong>Spammy keywords<\\\/strong> like \\\"FREE CASH\\\" or \\\"URGENT ACT NOW\\\"<\\\/li><li>No <strong>unsubscribe link<\\\/strong> or <strong>physical address<\\\/strong><\\\/li><li>Too many images with little text<\\\/li><\\\/ul><p><strong>The truth:<\\\/strong> Companies with strong authentication and good <strong>sender reputation<\\\/strong> can use these elements without issues. But if your technical foundation is broken, <strong>spammy content<\\\/strong> pushes you over the edge.<\\\/p><p>Fix authentication and list quality first. Worry about content second.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/spam-word-objects-emails\\\/\\\">Discover which spam words to avoid in your subject lines<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"ccc6c55\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_wrap\":\"wrap\"},\"elements\":[{\"id\":\"c59db76\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to fix emails from going to spam?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a082750\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 1: Fix authentication (30 minutes)\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d334915\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Run an SPF\\\/DKIM\\\/DMARC test on your <strong>sending domain<\\\/strong>. Fix any errors immediately. This alone typically improves inbox placement 10-15% within days.<\\\/p><p><strong>Common authentication issues:<\\\/strong><\\\/p><ul><li>SPF records including old <strong>email service providers<\\\/strong><\\\/li><li>DKIM signatures pointing to wrong domains<\\\/li><li>DMARC set to \\\"none\\\" instead of \\\"quarantine\\\"<\\\/li><\\\/ul><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/secure-your-sending-emails-with-dmarc\\\/\\\">Step-by-step guide: Secure your emails with DMARC<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"89f230a\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f3a7ad0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 2: Clean your list (1-2 weeks)\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"075d7c4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Remove hard bounces immediately. Suppress anyone with zero opens in 90 days. Implement double opt-in for new subscribers.<\\\/p><p>Yes, your list shrinks 30-40%. Your <strong>engagement rates<\\\/strong> and revenue per email double.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"44fa6be\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Clean-your-email-list.png\",\"id\":16726,\"size\":\"\",\"alt\":\"MailSoar Expert Cleaning a email list to prevent emails going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":200,\"sizes\":[]},\"object-fit\":\"contain\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a788e8a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 3: Monitor key metrics\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c90d60d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Track the metrics that predict <strong>spam issues<\\\/strong>:<\\\/p><ul><li>Inbox placement rate by ISP<\\\/li><li><strong>Bounce rates<\\\/strong> (&lt;1% is healthy)<\\\/li><li><strong>Complaint rates<\\\/strong> (&lt;0.1% is good)<\\\/li><li>Engagement by segment<\\\/li><\\\/ul><p>Your <strong>email service provider<\\\/strong> reports \\\"delivered,\\\" but that includes <strong>spam folder<\\\/strong> delivery. You need actual inbox placement data.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ae70358\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 4: Improve email design and content\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cc8abf5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Once your technical foundation is solid:<\\\/p><ul><li>Use clear, honest subject lines (avoid <strong>misleading subject<\\\/strong> lines)<\\\/li><li>Include <strong>unsubscribe link<\\\/strong> and <strong>physical address<\\\/strong> in every email<\\\/li><li>Balance images with text<\\\/li><li>Avoid excessive <strong>spammy keywords<\\\/strong><\\\/li><li>Test send times and frequency<\\\/li><\\\/ul><p>These optimizations work when your <strong>email deliverability<\\\/strong> foundation is strong.<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/how-do-spam-filters-work\\\/\\\">Explore how spam filters evaluate your content<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"de9d597\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 5: Get expert help for complex issues\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bdaecf7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li>Some spam problems require specialized expertise. If you're dealing with:<\\\/li><li>Blacklist removal across multiple ISPs<\\\/li><li>Damaged sender reputation from past campaigns<\\\/li><li>Complex multi-domain or multi-IP setups<\\\/li><li>Persistent spam placement despite following best practices<\\\/li><\\\/ul><p>MailSoar's experts have recovered deliverability for over 500 companies worldwide. We specialize in diagnosing why emails go to spam and implementing fixes that actually work.\\u00a0<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/contact\\\/\\\">Contact us to improve your inbox placement<\\\/a>. Our team has helped companies recover millions in lost pipeline and marketing teams fix authentication issues.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3175c9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to avoid spam issues in the long term?\\n\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"20abe28\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"384e105\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b895932\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Prevention is cheaper than recovery:<\\\/p><ul><li><strong>Monthly list hygiene:<\\\/strong> Remove bounces and non-openers consistently. Don't wait for problems to appear.<\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintain proper authentication:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> When changing <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">email service providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> or domains, update DNS records immediately.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Watch your spam score:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Use tools that predict which elements might <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">trigger spam filters<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> before sending.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Monitor domain reputation:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Track your <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> across major <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">mailbox providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> (Gmail, Outlook, Yahoo).<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Keep engagement high:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Only send to people who want your emails. Segment by engagement level and adjust frequency accordingly.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Warm up big changes:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> New domains, ESP migrations, or major volume increases need gradual scaling over 2-4 weeks.<\\\/span><\\\/li><\\\/ul><p>Consistent good practices prevent the <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">poor sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> that causes <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">spam complaints<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> and filtering.<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>Fixing spam issues is only the first step. 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