{"id":18576,"date":"2026-04-08T18:47:15","date_gmt":"2026-04-08T16:47:15","guid":{"rendered":"https:\/\/www.mailsoar.com\/?p=18576"},"modified":"2026-10-05T15:00:10","modified_gmt":"2026-10-05T13:00:10","slug":"gmail-prefetch-performance-email","status":"publish","type":"post","link":"https:\/\/www.mailsoar.com\/fr\/ressources\/article\/gmail-prefetch-performance-email\/","title":{"rendered":"Mise \u00e0 jour Gmail Prefetch : ce que les marketeurs doivent savoir et son impact sur la performance email"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gmail a r\u00e9cemment introduit un changement discret mais impactant qui affecte l\u2019analyse des emails et la performance des campagnes. Connu sous le nom de <strong>pr\u00e9chargement des images (image prefetching)<\/strong>, ce m\u00e9canisme fait que <strong>Gmail \u00ab ouvre \u00bb automatiquement vos emails avant m\u00eame que vos abonn\u00e9s ne les visualisent. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les marketeurs qui se fient aux taux d\u2019ouverture pour \u00e9valuer leurs campagnes, cela repr\u00e9sente un vrai d\u00e9fi. Comprendre ce fonctionnement et ses implications pour la <strong>d\u00e9livrabilit\u00e9 et le marketing de performance<\/strong> est essentiel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u2019est-ce qui a chang\u00e9 avec Gmail Prefetch ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le pr\u00e9chargement des images de Gmail signifie que <strong>lorsque vos abonn\u00e9s ont Gmail ouvert sur le web ou sur mobile, les images de vos emails sont automatiquement charg\u00e9es d\u00e8s leur arriv\u00e9e dans la bo\u00eete de r\u00e9ception.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme la plupart des pixels de suivi sont int\u00e9gr\u00e9s dans ces images, <strong>Gmail enregistre imm\u00e9diatement ces emails comme \u00ab ouverts \u00bb<\/strong>, m\u00eame si l\u2019abonn\u00e9 n\u2019a pas encore interagi avec le message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concr\u00e8tement, cela peut <strong>gonfler les taux d\u2019ouverture de 1 \u00e0 6 %<\/strong>, ce qui fait qu\u2019une campagne affichant un taux d\u2019ouverture de 20 % pourrait en r\u00e9alit\u00e9 \u00eatre plus proche de 18 \u00e0 19 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, une \u00e9quipe marketing SaaS envoyant 50 000 emails \u00e0 l\u2019international pourrait voir environ 2 500 \u00ab ouvertures \u00bb qui ne refl\u00e8tent pas l\u2019engagement r\u00e9el, donnant une vision trompeuse du succ\u00e8s de la campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deux types d\u2019ouvertures dans Gmail<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette mise \u00e0 jour, il est d\u00e9sormais crucial de diff\u00e9rencier les <strong>ouvertures pr\u00e9charg\u00e9es (prefetch opens)<\/strong> des <strong>ouvertures r\u00e9elles (Google Image Cache opens)<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ouvertures pr\u00e9charg\u00e9es<\/strong> : d\u00e9clench\u00e9es automatiquement par Gmail avant toute interaction de l\u2019utilisateur. Elles apparaissent dans vos statistiques mais <strong>ne repr\u00e9sentent pas un engagement r\u00e9el<\/strong>.<\/li>\n\n\n\n<li><strong>Ouvertures r\u00e9elles<\/strong> : se produisent lorsque l\u2019abonn\u00e9 visualise effectivement l\u2019email. Elles sont plus proches de l\u2019engagement r\u00e9el, mais restent imparfaites si les images sont bloqu\u00e9es ou si l\u2019email est pr\u00e9visualis\u00e9 dans un ESP qui ne charge pas automatiquement les images.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9 :<\/strong> les taux d\u2019ouverture deviennent des <strong>indicateurs directionnels<\/strong>, utiles pour observer les tendances mais peu fiables pour mesurer l\u2019engagement r\u00e9el ou le ROI. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi Gmail a mis en place ce changement ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette mise \u00e0 jour n\u2019est pas con\u00e7ue pour compliquer le travail des marketeurs. Le pr\u00e9chargement sert avant tout \u00e0 <strong>la s\u00e9curit\u00e9 et \u00e0 l\u2019exp\u00e9rience utilisateur<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gmail scanne le contenu avant l\u2019affichage pour prot\u00e9ger les utilisateurs contre les emails malveillants.<\/li>\n\n\n\n<li>Le pr\u00e9chargement acc\u00e9l\u00e8re le chargement des images, am\u00e9liorant l\u2019exp\u00e9rience utilisateur.<\/li>\n\n\n\n<li>Il permet \u00e9galement d\u2019\u00e9valuer les risques potentiels avant que l\u2019utilisateur interagisse avec le message.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les marketeurs, cela signifie que les donn\u00e9es observ\u00e9es refl\u00e8tent <strong>les priorit\u00e9s d\u2019optimisation de Gmail<\/strong>, et non le comportement r\u00e9el des abonn\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1030\" height=\"541\" src=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/04\/Gmail-mise-a-jour-prefetch-1030x541.png\" alt=\"Mise \u00e0 jour Gmail Prefetch\" class=\"wp-image-18627\" srcset=\"https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/04\/Gmail-mise-a-jour-prefetch-1030x541.png 1030w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/04\/Gmail-mise-a-jour-prefetch-300x157.png 300w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/04\/Gmail-mise-a-jour-prefetch-768x403.png 768w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/04\/Gmail-mise-a-jour-prefetch-1536x806.png 1536w, https:\/\/www.mailsoar.com\/wp-content\/uploads\/2026\/04\/Gmail-mise-a-jour-prefetch.png 2048w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><figcaption class=\"wp-element-caption\">Mise \u00e0 jour Gmail Prefetch. Qu\u2019est-ce qui a chang\u00e9 avec Gmail Prefetch ?<br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment identifier les fausses ouvertures ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 la confusion introduite par le pr\u00e9chargement, il est possible d\u2019identifier les ouvertures fictives.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elles proviennent d\u2019<strong>IP Google<\/strong>, se d\u00e9clenchent <strong>imm\u00e9diatement apr\u00e8s la livraison<\/strong> et utilisent un <strong>user-agent sp\u00e9cifique<\/strong>.<\/li>\n\n\n\n<li>Certains ESP, comme SparkPost, proposent un <strong>flag <\/strong><strong>is_prefetched<\/strong> permettant de s\u00e9parer les pr\u00e9chargements des ouvertures r\u00e9elles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En filtrant ces faux opens, les marketeurs peuvent mieux comprendre l\u2019engagement r\u00e9el et \u00e9viter de prendre des d\u00e9cisions bas\u00e9es sur des taux d\u2019ouverture gonfl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implications pour les marketeurs et la d\u00e9livrabilit\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette mise \u00e0 jour a des cons\u00e9quences directes sur le <strong>marketing de performance<\/strong> et les \u00e9quipes en charge de la <strong>d\u00e9livrabilit\u00e9<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les taux d\u2019ouverture ne sont plus fiables pour mesurer l\u2019engagement, ce qui peut masquer des interactions faibles ou des plaintes pour spam.<\/li>\n\n\n\n<li>Si les marketeurs augmentent leur volume d\u2019envoi sur la base de taux gonfl\u00e9s, cela peut nuire \u00e0 la r\u00e9putation de l\u2019exp\u00e9diteur et \u00e0 la d\u00e9livrabilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommandations :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioriser le suivi de la <strong>d\u00e9livrabilit\u00e9<\/strong> et l\u2019<strong>inbox placement<\/strong> avec des comptes de test (seed accounts).<\/li>\n\n\n\n<li>Mesurer les <strong>actions en aval<\/strong> : clics, utilisation du produit, revenus.<\/li>\n\n\n\n<li>Maintenir une <strong>authentification compl\u00e8te<\/strong> (SPF, DKIM, DMARC).<\/li>\n\n\n\n<li>Nettoyer r\u00e9guli\u00e8rement les listes et se concentrer sur des abonn\u00e9s <strong>opt-in<\/strong> et engag\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, une entreprise SaaS envoyant des campagnes aux \u00c9tats-Unis, en Europe et en APAC pourrait auparavant se baser sur les taux d\u2019ouverture pour d\u00e9cider de la fr\u00e9quence d\u2019envoi. Sans ajuster pour le pr\u00e9chargement Gmail, elle risquerait d\u2019augmenter le volume et de d\u00e9clencher des filtres anti-spam, nuisant \u00e0 sa r\u00e9putation de domaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En se concentrant sur les <strong>m\u00e9triques d\u2019engagement r\u00e9elles et la d\u00e9livrabilit\u00e9<\/strong>, il est possible de <strong>scaler les campagnes en toute s\u00e9curit\u00e9<\/strong>, en maintenant un bon placement en bo\u00eete de r\u00e9ception et un ROI constant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le contexte global : l\u2019\u00e8re post-open-rate<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre le pr\u00e9chargement Gmail et Apple Mail Privacy Protection, nous entrons dans ce que l\u2019on peut appeler <strong>l\u2019\u00e8re post-taux d\u2019ouverture<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les ouvertures deviennent de plus en plus <strong>directionnelles au mieux, trompeuses au pire<\/strong>, faisant de la <strong>d\u00e9livrabilit\u00e9, la qualit\u00e9 des listes et l\u2019engagement r\u00e9el<\/strong> les nouveaux standards pour \u00e9valuer la performance email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marketeurs doivent se concentrer sur <strong>les indicateurs qui impactent r\u00e9ellement les r\u00e9sultats<\/strong> : placement en bo\u00eete, taux de clics, conversions et revenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des \u00e9quipes comme <strong>MailSoar<\/strong>, sp\u00e9cialis\u00e9es dans le <strong>conseil en d\u00e9livrabilit\u00e9<\/strong>, aident les entreprises \u00e0 auditer leur infrastructure, r\u00e9cup\u00e9rer la d\u00e9livrabilit\u00e9 et monitorer les performances pour que les campagnes se d\u00e9veloppent sans nuire \u00e0 la r\u00e9putation du domaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mise \u00e0 jour Gmail Prefetch renforce la n\u00e9cessit\u00e9 d\u2019une <strong>strat\u00e9gie email centr\u00e9e sur la d\u00e9livrabilit\u00e9<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marketeurs doivent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivre le placement en bo\u00eete de r\u00e9ception.<\/li>\n\n\n\n<li>Prioriser les <strong>m\u00e9triques d\u2019engagement r\u00e9elles<\/strong>.<\/li>\n\n\n\n<li>Maintenir l\u2019<strong>authentification email<\/strong>.<\/li>\n\n\n\n<li>G\u00e9rer la <strong>qualit\u00e9 des listes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, les campagnes peuvent continuer \u00e0 se d\u00e9velopper en toute s\u00e9curit\u00e9, maximisant engagement et ROI, m\u00eame dans un contexte o\u00f9 les taux d\u2019ouverture deviennent peu fiables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prenez le contr\u00f4le de vos performances email d\u00e8s aujourd\u2019hui.<\/strong><strong><br><\/strong> Ne laissez pas des m\u00e9triques trompeuses ou des probl\u00e8mes de d\u00e9livrabilit\u00e9 freiner vos campagnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9servez une rencontre avec un expert en d\u00e9livrabilit\u00e9 MailSoar<\/strong> pour b\u00e9n\u00e9ficier d\u2019un accompagnement personnalis\u00e9 et prot\u00e9ger votre r\u00e9putation de domaine, optimiser votre placement en bo\u00eete de r\u00e9ception et booster l\u2019engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\" data-type=\"link\" data-id=\"https:\/\/meetings-eu1.hubspot.com\/pierre-pignault\/site-fr\"><strong>Planifiez votre consultation maintenant \u2192<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ Gmail Prefetch<\/strong><\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-bf65e07d uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.mailsoar.com\\\/fr\\\/ressources\\\/article\\\/gmail-prefetch-performance-email\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu\\u2019est-ce que le pr\\u00e9chargement Gmail ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Le pr\\u00e9chargement charge automatiquement les images des emails avant que les abonn\\u00e9s ne les ouvrent, ce qui peut d\\u00e9clencher des ouvertures dans vos statistiques sans interaction r\\u00e9elle.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Quel impact sur les taux d\\u2019ouverture ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Le pr\\u00e9chargement gonfle les taux de 1 \\u00e0 6 %, ce qui peut sur\\u00e9valuer l\\u2019engagement r\\u00e9el. Les taux d\\u2019ouverture sont d\\u00e9sormais <strong>directionnels<\\\/strong> et non des indicateurs pr\\u00e9cis.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Peut-on distinguer les ouvertures r\\u00e9elles des pr\\u00e9charg\\u00e9es ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Oui. Les ouvertures pr\\u00e9charg\\u00e9es proviennent d\\u2019<strong>IP Google<\\\/strong>, se d\\u00e9clenchent imm\\u00e9diatement apr\\u00e8s la livraison et utilisent un <strong>user-agent sp\\u00e9cifique<\\\/strong>. Certains ESP, comme SparkPost, proposent un flag is_prefetched pour les s\\u00e9parer.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Le pr\\u00e9chargement Gmail impacte-t-il la d\\u00e9livrabilit\\u00e9 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Indirectement. Des taux gonfl\\u00e9s peuvent pousser \\u00e0 augmenter le volume d\\u2019envoi, ce qui risque des plaintes pour spam ou une r\\u00e9putation de domaine alt\\u00e9r\\u00e9e. Priorisez le placement en bo\\u00eete et l\\u2019engagement r\\u00e9el.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Comment s\\u2019adapter pour les marketeurs ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Se concentrer sur les <strong>m\\u00e9triques significatives<\\\/strong> : clics, conversions, revenus. Maintenir une <strong>bonne hygi\\u00e8ne des listes<\\\/strong>, une <strong>authentification compl\\u00e8te (SPF, DKIM, DMARC)<\\\/strong> et monitorer le placement en bo\\u00eete pour prot\\u00e9ger la d\\u00e9livrabilit\\u00e9 et la performance des campagnes.<\\\/p>\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-9be9f3ae \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Qu\u2019est-ce que le pr\u00e9chargement Gmail ?<\/span><\/div><div class=\"uagb-faq-content\"><p><p>Le pr\u00e9chargement charge automatiquement les images des emails avant que les abonn\u00e9s ne les ouvrent, ce qui peut d\u00e9clencher des ouvertures dans vos statistiques sans interaction r\u00e9elle.<\/p><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-44ff1cee \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Quel impact sur les taux d\u2019ouverture ?<\/span><\/div><div class=\"uagb-faq-content\"><p><p>Le pr\u00e9chargement gonfle les taux de 1 \u00e0 6 %, ce qui peut sur\u00e9valuer l\u2019engagement r\u00e9el. Les taux d\u2019ouverture sont d\u00e9sormais <strong>directionnels<\/strong> et non des indicateurs pr\u00e9cis.<\/p><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-51c472ef \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Peut-on distinguer les ouvertures r\u00e9elles des pr\u00e9charg\u00e9es ?<\/span><\/div><div class=\"uagb-faq-content\"><p><p>Oui. Les ouvertures pr\u00e9charg\u00e9es proviennent d\u2019<strong>IP Google<\/strong>, se d\u00e9clenchent imm\u00e9diatement apr\u00e8s la livraison et utilisent un <strong>user-agent sp\u00e9cifique<\/strong>. Certains ESP, comme SparkPost, proposent un flag is_prefetched pour les s\u00e9parer.<\/p><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-97ac29d2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Le pr\u00e9chargement Gmail impacte-t-il la d\u00e9livrabilit\u00e9 ?<\/span><\/div><div class=\"uagb-faq-content\"><p><p>Indirectement. Des taux gonfl\u00e9s peuvent pousser \u00e0 augmenter le volume d\u2019envoi, ce qui risque des plaintes pour spam ou une r\u00e9putation de domaine alt\u00e9r\u00e9e. Priorisez le placement en bo\u00eete et l\u2019engagement r\u00e9el.<\/p><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-bdbe02c3 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment s\u2019adapter pour les marketeurs ?<\/span><\/div><div class=\"uagb-faq-content\"><p><p>Se concentrer sur les <strong>m\u00e9triques significatives<\/strong> : clics, conversions, revenus. Maintenir une <strong>bonne hygi\u00e8ne des listes<\/strong>, une <strong>authentification compl\u00e8te (SPF, DKIM, DMARC)<\/strong> et monitorer le placement en bo\u00eete pour prot\u00e9ger la d\u00e9livrabilit\u00e9 et la performance des campagnes.<\/p><\/p><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Inscrivez-vous \u00e0 notre newsletter ou <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mailsoar\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/mailsoar\">suivez-nous sur LinkedIn<\/a> pour \u00eatre inform\u00e9 de notre actualit\u00e9 et b\u00e9n\u00e9ficier des conseils d\u2019experts en email marketing et d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mise \u00e0 jour Gmail Prefetch : ce que les marketeurs doivent savoir et son impact sur la performance email<\/p>\n","protected":false},"author":3,"featured_media":18627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Did people unsubscribe?<\\\/p><p>The real answer? <strong>40% of your emails are sitting in spam folders<\\\/strong> where subscribers never see them.<\\\/p><p>Understanding why emails go to spam and how to fix it is the difference between email driving revenue and wasting your email marketing budget.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"feb56c8\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d6ef58c\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"72b5448\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"globals\\\/colors?id=fe6ac51\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"}},\"elements\":[{\"id\":\"80d80c8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Why do my emails go to spam?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"d632ba6\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"df3d991\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false},{\"id\":\"74dc1a8\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"04817a4\",\"elType\":\"container\",\"settings\":{\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"initial\",\"__globals__\":[]},\"elements\":[{\"id\":\"9ace5f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Emails going to spam<\\\/strong> isn't about bad luck or mysterious algorithms. It happens for specific, fixable reasons.<\\\/p><p>ISPs like Gmail, Outlook, and Yahoo use <strong>spam filters<\\\/strong> to protect users from unwanted mail. These filters evaluate hundreds of signals to decide: inbox or spam folder?<\\\/p><p>When your emails <strong>trigger spam filters<\\\/strong>, you lose more than opens. A B2B company with 25,000 subscribers and 35% spam placement loses approximately <strong>$2.4M annually<\\\/strong> in pipeline from invisible emails.<\\\/p><p>The cost compounds. Each email in spam damages your <strong>sender reputation<\\\/strong>, triggering even more aggressive filtering next time. Within weeks, your <strong>email deliverability<\\\/strong> can collapse entirely.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"41b2487\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"24eb4df\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"b4df8dc\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"25\"},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"19c32ff\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/why-my-emails-go-to-spam.png\",\"id\":16728,\"size\":\"\",\"alt\":\"Emails Expert looking at a computer to figure out why the emails are going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":300,\"sizes\":[]},\"object-fit\":\"cover\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":false},{\"id\":\"2f66486\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\"},\"elements\":[{\"id\":\"e2cef72\",\"elType\":\"widget\",\"settings\":{\"title\":\"Common reasons for email spam: the top 5 issues \",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ddcc463\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Remember when you could just hit \\\"send\\\" and emails landed in inboxes? Those days ended in 2024.<br \\\/>Gmail, Outlook, and Yahoo implemented strict sender requirements. <br \\\/>Companies that ignored the changes saw deliverability drop 30-45% overnight. Not because their content got worse, because their technical setup didn't meet new standards and <strong>email marketing best practices.<br \\\/><\\\/strong>Email clients now use sophisticated filters that evaluate sender reputation, authentication protocols, and user engagement patterns. One misstep triggers a cascade effect that damages your ability to reach subscribers across all devices.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1cb9adc\",\"elType\":\"widget\",\"settings\":{\"title\":\"The 4 factors that control email campaign performance\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"c148ff1\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"d86d0c0\"}],\"_margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcdeb10\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Missing authentication protocols\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0d30ef7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>The #1 reason <strong>emails go to spam<\\\/strong>: missing or broken <strong>authentication protocols<\\\/strong> (SPF, DKIM, DMARC).<\\\/p><p>Think of authentication like showing ID at airport security. Without proper credentials, ISPs can't verify who sent your email. It could be you or a spammer impersonating your <strong>sending domain<\\\/strong>.<\\\/p><p><strong>The numbers you can get:<\\\/strong><\\\/p><ul><li>Proper authentication: 95%+ inbox placement<\\\/li><li>Missing authentication: 60-70% inbox placement<\\\/li><li>Broken authentication: 30-40% inbox placement<\\\/li><\\\/ul><p>Gmail, Outlook, and Yahoo made authentication mandatory in 2024. Companies that ignored this saw <strong>email deliverability<\\\/strong> drop 30-45% overnight.<\\\/p><p><strong>Quick fix:<\\\/strong> Run your domain through an authentication checker. Most companies find their SPF record is outdated or DKIM is misconfigured, errors that take 15 minutes to fix.<\\\/p><div><div class=\\\"standard-markdown grid-cols-1 grid gap-4 [&amp;_&gt;_*]:min-w-0\\\"><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/how-to-authenticate-your-domain-dkim\\\/\\\">Learn how to properly configure DKIM authentication<\\\/a><\\\/p><\\\/div><\\\/div>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"25d9c56\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Poor sender reputation\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e6a911e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs assign reputation scores based on your sending history. High <strong>bounce rates<\\\/strong>, <strong>spam complaints<\\\/strong>, and low <strong>engagement rates<\\\/strong> all damage this score.<\\\/p><p><strong>Poor sender reputation<\\\/strong> comes from:<\\\/p><ul><li>Sending to invalid email addresses (bounce rate &gt;2%)<\\\/li><li>Recipients marking your emails as <strong>spam messages<\\\/strong><\\\/li><li>Low open rates signaling unwanted content<\\\/li><li>Hitting spam traps (abandoned addresses reactivated by ISPs)<\\\/li><\\\/ul><p><strong>Real example:<\\\/strong> An e-commerce company had 38% invalid addresses. Every campaign damaged their <strong>domain reputation<\\\/strong> further. After cleaning their list, inbox placement jumped from 62% to 91% in five weeks.<\\\/p><p>Your reputation affects everything. Once ISPs <strong>flag you as spam<\\\/strong>, recovery takes 60\\\/90 days of consistent good practices.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/sender-reputation\\\/\\\">Understand how sender reputation impacts deliverability<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d979170\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Low engagement rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b22b2d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>ISPs, especially Google, watch how recipients treat your emails:<\\\/p><ul><li>Do they open them?<\\\/li><li>Do they click links or reply?<\\\/li><li>Do they delete without reading?<\\\/li><li>Do they marked as spam?<\\\/li><\\\/ul><p>Low <strong>engagement rates<\\\/strong> signal \\\"recipients don't want this.\\\" High engagement signals \\\"this is valuable content.\\\"<\\\/p><p><strong>The brutal cycle:<\\\/strong> Poor deliverability \\u2192 emails in spam \\u2192 low engagement \\u2192 worse reputation \\u2192 more spam placement.<\\\/p><p><strong>How to fix:<\\\/strong> Stop sending to everyone. Focus on subscribers who've opened emails in the last 30-60 days. Yes, you'll reach fewer people initially. But you'll actually reach them in the inbox.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"76c1f5c\",\"elType\":\"widget\",\"settings\":{\"title\":\"4. List quality and complaint rates\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"69a4ea5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Sending to purchased lists, scraped addresses, or people who forgot they subscribed triggers <strong>spam issues<\\\/strong> fast.<\\\/p><p><strong>Warning signs:<\\\/strong><\\\/p><ul><li>Bounce rate above 2%<\\\/li><li><strong>Spam complaints<\\\/strong> above 0.1%<\\\/li><li>Large percentage of recipients never open<\\\/li><li>Sudden list size increases<\\\/li><\\\/ul><p><strong>The spam trap problem:<\\\/strong> ISPs recycle abandoned email addresses as honeypots. Hit enough spam traps and your reputation collapses instantly.<\\\/p><p><strong>Solution:<\\\/strong> Implement aggressive list hygiene. Remove hard bounces immediately. Suppress 90-day non-openers. Use double opt-in for new subscribers. A smaller, engaged list generates more revenue than a large, dirty list.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/optimize-emailing-lists\\\/\\\">Complete guide to optimizing your email lists \\u2192<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"1eaebbf\",\"elType\":\"widget\",\"settings\":{\"title\":\"5. Spammy content and design\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5dfe889\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>While not the primary cause, certain <strong>email content<\\\/strong> and design choices <strong>trigger spam filters<\\\/strong> when your reputation is already weak:<\\\/p><p><strong>Content triggers:<\\\/strong><\\\/p><ul><li><strong>Misleading subject<\\\/strong> lines that don't match email content<\\\/li><li>ALL CAPS or excessive punctuation!!!<\\\/li><li><strong>Spammy keywords<\\\/strong> like \\\"FREE CASH\\\" or \\\"URGENT ACT NOW\\\"<\\\/li><li>No <strong>unsubscribe link<\\\/strong> or <strong>physical address<\\\/strong><\\\/li><li>Too many images with little text<\\\/li><\\\/ul><p><strong>The truth:<\\\/strong> Companies with strong authentication and good <strong>sender reputation<\\\/strong> can use these elements without issues. But if your technical foundation is broken, <strong>spammy content<\\\/strong> pushes you over the edge.<\\\/p><p>Fix authentication and list quality first. Worry about content second.<\\\/p><p class=\\\"font-claude-response-body break-words whitespace-normal \\\"><a class=\\\"underline\\\" href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/spam-word-objects-emails\\\/\\\">Discover which spam words to avoid in your subject lines<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"ccc6c55\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"background_background\":\"classic\",\"border_border\":\"none\",\"border_radius\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_wrap\":\"wrap\"},\"elements\":[{\"id\":\"c59db76\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to fix emails from going to spam?\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"85e78ee\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"7abe5e3\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a082750\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 1: Fix authentication (30 minutes)\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d334915\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Run an SPF\\\/DKIM\\\/DMARC test on your <strong>sending domain<\\\/strong>. Fix any errors immediately. This alone typically improves inbox placement 10-15% within days.<\\\/p><p><strong>Common authentication issues:<\\\/strong><\\\/p><ul><li>SPF records including old <strong>email service providers<\\\/strong><\\\/li><li>DKIM signatures pointing to wrong domains<\\\/li><li>DMARC set to \\\"none\\\" instead of \\\"quarantine\\\"<\\\/li><\\\/ul><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/secure-your-sending-emails-with-dmarc\\\/\\\">Step-by-step guide: Secure your emails with DMARC<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"89f230a\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":70,\"sizes\":[]},\"ekit_section_parallax_multi_items\":[],\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[{\"id\":\"f3a7ad0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 2: Clean your list (1-2 weeks)\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"075d7c4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Remove hard bounces immediately. Suppress anyone with zero opens in 90 days. Implement double opt-in for new subscribers.<\\\/p><p>Yes, your list shrinks 30-40%. Your <strong>engagement rates<\\\/strong> and revenue per email double.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"44fa6be\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.mailsoar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Clean-your-email-list.png\",\"id\":16726,\"size\":\"\",\"alt\":\"MailSoar Expert Cleaning a email list to prevent emails going to spam\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"height\":{\"unit\":\"px\",\"size\":200,\"sizes\":[]},\"object-fit\":\"contain\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":28,\"sizes\":[]},\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"a788e8a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 3: Monitor key metrics\\n\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c90d60d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Track the metrics that predict <strong>spam issues<\\\/strong>:<\\\/p><ul><li>Inbox placement rate by ISP<\\\/li><li><strong>Bounce rates<\\\/strong> (&lt;1% is healthy)<\\\/li><li><strong>Complaint rates<\\\/strong> (&lt;0.1% is good)<\\\/li><li>Engagement by segment<\\\/li><\\\/ul><p>Your <strong>email service provider<\\\/strong> reports \\\"delivered,\\\" but that includes <strong>spam folder<\\\/strong> delivery. You need actual inbox placement data.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ae70358\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 4: Improve email design and content\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cc8abf5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Once your technical foundation is solid:<\\\/p><ul><li>Use clear, honest subject lines (avoid <strong>misleading subject<\\\/strong> lines)<\\\/li><li>Include <strong>unsubscribe link<\\\/strong> and <strong>physical address<\\\/strong> in every email<\\\/li><li>Balance images with text<\\\/li><li>Avoid excessive <strong>spammy keywords<\\\/strong><\\\/li><li>Test send times and frequency<\\\/li><\\\/ul><p>These optimizations work when your <strong>email deliverability<\\\/strong> foundation is strong.<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/blog\\\/deliverability\\\/how-do-spam-filters-work\\\/\\\">Explore how spam filters evaluate your content<\\\/a><\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"de9d597\",\"elType\":\"widget\",\"settings\":{\"title\":\"Step 5: Get expert help for complex issues\",\"header_size\":\"h3\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"f08e3f5\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"baa21ec\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=secondary\"},\"_element_width\":\"inherit\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bdaecf7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li>Some spam problems require specialized expertise. If you're dealing with:<\\\/li><li>Blacklist removal across multiple ISPs<\\\/li><li>Damaged sender reputation from past campaigns<\\\/li><li>Complex multi-domain or multi-IP setups<\\\/li><li>Persistent spam placement despite following best practices<\\\/li><\\\/ul><p>MailSoar's experts have recovered deliverability for over 500 companies worldwide. We specialize in diagnosing why emails go to spam and implementing fixes that actually work.\\u00a0<\\\/p><p><a href=\\\"https:\\\/\\\/www.mailsoar.com\\\/contact\\\/\\\">Contact us to improve your inbox placement<\\\/a>. Our team has helped companies recover millions in lost pipeline and marketing teams fix authentication issues.<\\\/p>\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"71d0d7d\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"c50eb4d\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3175c9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to avoid spam issues in the long term?\\n\",\"eael_vto_writing_gradient_color_repeater\":[{\"eael_vto_writing_gradient_color\":\"#7C62FF\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":50},\"_id\":\"20abe28\"},{\"eael_vto_writing_gradient_color\":\"#FF6464\",\"eael_vto_writing_gradient_color_location\":{\"unit\":\"%\",\"size\":90},\"_id\":\"384e105\"}],\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b895932\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Prevention is cheaper than recovery:<\\\/p><ul><li><strong>Monthly list hygiene:<\\\/strong> Remove bounces and non-openers consistently. Don't wait for problems to appear.<\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Maintain proper authentication:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> When changing <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">email service providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> or domains, update DNS records immediately.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Watch your spam score:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Use tools that predict which elements might <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">trigger spam filters<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> before sending.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Monitor domain reputation:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Track your <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> across major <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">mailbox providers<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> (Gmail, Outlook, Yahoo).<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Keep engagement high:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> Only send to people who want your emails. Segment by engagement level and adjust frequency accordingly.<\\\/span><\\\/li><li><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">Warm up big changes:<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> New domains, ESP migrations, or major volume increases need gradual scaling over 2-4 weeks.<\\\/span><\\\/li><\\\/ul><p>Consistent good practices prevent the <strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">poor sender reputation<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> that causes <\\\/span><strong style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\">spam complaints<\\\/strong><span style=\\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\\\"> and filtering.<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>Fixing spam issues is only the first step. 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10%);\",\"ekit_all_conditions_list\":[],\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__globals__\":{\"background_color\":\"\",\"border_color\":\"globals\\\/colors?id=fe6ac51\"},\"border_color\":\"#F2A71421\",\"flex_justify_content\":\"space-between\",\"flex_gap\":{\"column\":\"30\",\"row\":\"30\",\"isLinked\":true,\"unit\":\"px\",\"size\":30},\"flex_wrap\":\"wrap\",\"flex_align_content\":\"center\",\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"5b2c0cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Want to know exactly why YOUR emails go to spam?\\u00a0 <\\\/strong><a href=\\\"http:\\\/\\\/test.mailsoar.com\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">MailSoar's free diagnostic tool tests authentication<\\\/a>, checks inbox placement across ISPs, and identifies your specific <strong>spam issues<\\\/strong> in 60 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Addons\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":66,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"94ec708\",\"elType\":\"widget\",\"settings\":{\"text\":\"Talk to MailSoar's Expert\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"_flex_align_self\":\"center\",\"ekit_all_conditions_list\":[],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"eael_image_masking_custom_clip_path\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"eael_image_masking_custom_clip_path_hover\":\"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);\",\"ekit_cursor_text_label\":\"Elementskit Cursor\",\"ha_cmc_text\":\"Happy Addons\",\"__dynamic__\":{\"link\":\"[elementor-tag id=\\\"53e460d\\\" name=\\\"popup\\\" 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