--- title: "Resources" id: "19246" type: "page" slug: "resources" published_at: "2026-07-14T06:58:49+00:00" modified_at: "2026-10-19T10:11:31+00:00" url: "https://www.mailsoar.com/resources/" markdown_url: "https://www.mailsoar.com/resources.md" excerpt: "Resources News, guides, webinars, events, expert advice. Everything on email deliverability, right here. Email deliverability is the ability of your emails […]" --- Resources # News, guides, webinars, events, expert advice. Everything on email deliverability, right here. Email deliverability is the ability of your emails to reach the inbox rather than spam — MailSoar’s experts share the news, guides and tools to get you there. Newsletter Get the monthly deliverability brief Stay sharp. Delivered monthly. No spam. By subscribing, you agree to our [Privacy Policy](/privacy-policy/) . Unsubscribe anytime. ### Good call. You’re in. A welcome email just landed in → Go back to MailSoar Resources ## News, guides, webinars, events, expert advice. **Everything on email deliverability, right here.** **Email deliverability is the ability of your emails to reach the inbox rather than spam** — MailSoar’s experts share the news, guides and tools to get you there. Newsletter Get the monthly deliverability brief By subscribing, you agree to our [Privacy Policy](/privacy-policy/) . Unsubscribe anytime. ### Good call. You’re in. A welcome email just landed in → Go back to MailSoar Stay sharp. Delivered monthly. No spam — unsubscribe anytime. Resources ## News, guides, webinars, events, expert advice. **Everything on email deliverability, right here.** **Email deliverability is the ability of your emails to reach the inbox rather than spam** — MailSoar’s experts share the news, guides and tools to get you there. Newsletter Get the monthly deliverability brief Stay sharp. Delivered monthly. No spam — unsubscribe anytime. By subscribing, you agree to our [Privacy Policy](/privacy-policy/) . Unsubscribe anytime. ### Good call. You’re in. A welcome email just landed in → Go back to MailSoar ## Latest email deliverability news [https://www.mailsoar.com/resources/article/outlook-dmarc-required/](https://www.mailsoar.com/resources/article/outlook-dmarc-required/) Article ##### Outlook Now Requires DMARC: What’s at Risk Without It Without DMARC, Outlook now rejects your email at any volume. Revenue, customers, reputation: what’s at risk and the 5 steps November, 2026 Pierre Pignault [Read the article](https://www.mailsoar.com/resources/article/outlook-dmarc-required/) ## Latest email deliverability news [https://www.mailsoar.com/resources/article/outlook-dmarc-required/](https://www.mailsoar.com/resources/article/outlook-dmarc-required/) Article ##### Outlook Now Requires DMARC: What’s at Risk Without It Without DMARC, Outlook now rejects your email at any volume. Revenue, customers, reputation: what’s at risk and the 5 steps November, 2026 Pierre Pignault [Read the article](https://www.mailsoar.com/resources/) [https://www.mailsoar.com/resources/](https://www.mailsoar.com/resources/) ## Latest email deliverability news [https://www.mailsoar.com/resources/article/outlook-dmarc-required/](https://www.mailsoar.com/resources/article/outlook-dmarc-required/) Article ##### Outlook Now Requires DMARC: What’s at Risk Without It Without DMARC, Outlook now rejects your email at any volume. Revenue, customers, reputation: what’s at risk and the 5 steps November, 2026 Pierre Pignault [Read the article](https://www.mailsoar.com/resources/) [https://www.mailsoar.com/resources/](https://www.mailsoar.com/resources/) ## Not sure where your deliverability stands? Get a free 30-min call with a senior consultant and leave with a clear action plan. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) AllAuthentication & DNSEmail DeliverabilityEmail Infrastructure & SendingEmail Marketing & PerformanceInbox Placement & SpamIndustry Insights & UpdatesList Health & EngagementMailSoar News & EventsSender Reputation & Blacklisting ## Articles from our email deliverability experts News, analysis and practical fixes on email deliverability — published by MailSoar's consultants as the rules change. [AUTHENTICATION & DNS Outlook Now Requires DMARC: What’s at Risk Without It Without DMARC, Outlook now rejects your email at any volume. Revenue, customers, reputation: what’s at risk and the 5 steps… 4 min read](https://www.mailsoar.com/resources/article/outlook-dmarc-required/) [MAILSOAR NEWS & EVENTS Black Friday Email Deliverability Readiness: The MailSoar BFCM 2026 Operation Your Black Friday emails can’t generate sales if they don’t reach the inbox. You have planned the offers, built the… 4 min read](https://www.mailsoar.com/resources/article/black-friday-email-deliverability-readiness-the-mailsoar-bfcm-2026-operation/) [AUTHENTICATION & DNS What Is DKIM2, and How Will It Change Email Authentication? DKIM2 is the proposed next generation of DKIM. Here is how it works, what it aims to fix, and what… 8 min read](https://www.mailsoar.com/resources/article/dkim2-email-authentication/) [MAILSOAR NEWS & EVENTS MailSoar unveils a new brand identity and a new website MailSoar unveils its new brand and website: clearer services, real client results and use cases to help you fix deliverability… 4 min read](https://www.mailsoar.com/resources/article/new-brand-identity-website/) [INDUSTRY INSIGHTS & UPDATES Google Postmaster Tools V1 gone: what Senders need to Know Google has finally phased out the version of Postmaster Tools that provided IP and domain reputation data. Here’s what email… 5 min read](https://www.mailsoar.com/resources/article/google-postmaster-tools-v1-deprecation/) [EMAIL DELIVERABILITY 10 signs you need to consult an Email Deliverability Expert Most companies do not realize they have email deliverability problems until performance has already started declining. At first, the signs… 6 min read](https://www.mailsoar.com/resources/article/need-to-consult-an-email-deliverability-expert/) ## Guides: master your deliverability, step by step In-depth playbooks on authentication, sender reputation and inbox placement — written by MailSoar's deliverability consultants. [EMAIL DELIVERABILITY How to choose an email deliverability consultant: a buyer’s guide for SaaS and marketing leaders How high-volume SaaS senders and VP Marketing compare email deliverability consulting: 8 criteria, questions to ask, red flags and a… 5 min read](https://www.mailsoar.com/resources/guide/choose-email-deliverability-consultant/) [INBOX PLACEMENT & SPAM Gmail Deliverability: The Complete 2026 Guide Gmail enforces the strictest sender rules on the market in 2026. The requirements, the 12 most common deliverability issues with… 10 min read](https://www.mailsoar.com/resources/guide/gmail-deliverability-guide/) [AUTHENTICATION & DNS DMARCbis: the complete implementation guide for senders (2026) DMARCbis is the IETF revision of DMARC: the pct tag disappears, the np and psd tags arrive, and t=y test… 10 min read](https://www.mailsoar.com/resources/guide/dmarcbis-implementation-guide/) [LIST HEALTH & ENGAGEMENT Avoiding Spam Traps: Best Practices for Email Deliverability In today's digital age, email has become the primary way to communicate. 5 min read](https://www.mailsoar.com/resources/guide/avoiding-spam-traps-best-practices-for-email-deliverability/) [LIST HEALTH & ENGAGEMENT How to improve email engagement rate? Email engagement rate is often treated as a content issue. In reality, it is rarely about copywriting alone. 10 min read](https://www.mailsoar.com/resources/guide/improve-email-engagement-rate/) [EMAIL INFRASTRUCTURE & SENDING Email Subdomain vs. Separate Domain: Which is Best for Email Sending and Inbox Placement? In this article, we are going to make the assumption that all of your recipients are opted in, and that… 5 min read](https://www.mailsoar.com/resources/guide/email-subdomain-vs-separate-domain/) ## Common Email Deliverability Challenges: How MailSoar’s Experts Help You Overcome Them ## My emails land in Spam or Promotions SPAM & INBOX PLACEMENT Diagnose why mailbox providers filter you out and the levers that move you back to the inbox. [See how we fix it](/email-deliverability-issues/emails-going-to-spam/) [/email-deliverability-issues/emails-going-to-spam/](/email-deliverability-issues/emails-going-to-spam/) ## My Domain or IP got blacklisted BLACKLIST & SENDER REPUTATION Find out who listed you, get delisted the right way, and stop the block from resurfacing. [See how we fix it](/email-deliverability-issues/domain-or-ip-blacklisted/) [/email-deliverability-issues/domain-or-ip-blacklisted/](/email-deliverability-issues/domain-or-ip-blacklisted/) ## Open & click rates dropping ENGAGEMENT & OPEN RATES Find out whether it’s your content, your list, or filtering — and fix the one that’s actually failing. [See how we fix it](/email-deliverability-issues/open-click-rate-drop/) [/email-deliverability-issues/open-click-rate-drop/](/email-deliverability-issues/open-click-rate-drop/) [Explore all deliverability challenges](/email-deliverability-issues/) ## Recognize one of these problems? We solve them every day Our senior consultants have fixed exactly these issues for 500+ brands. Book a free 30-min call and get your action plan. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) ## Recognize one of these problems? We solve them every day Our senior consultants have fixed exactly these issues for 500+ brands. Book a free 30-min call and get your action plan. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) ## Recognize one of these problems? We solve them every day Our senior consultants have fixed exactly these issues for 500+ brands. Book a free 30-min call and get your action plan. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) ##### Email marketing events & webinars [Discover all events and webinars](#) ##### Email marketing events & webinars - On-demand ## 2026 email deliverability trends: what’s changing 2026 email deliverability trends: what’s changing 45 minutes · Replay [Watch replay](#) - On-demand ## Gmail & Yahoo compliance: live Q&A clinic Bring your toughest deliverability questions — we answer them live, no slides. 45 minutes · Replay [Watch replay](#) [Discover all events and webinars](#) ##### They were landing in spam. Now they’re in the inbox. Explore by IndustryExplore by Issue [See our case studies](https://www.mailsoar.com/case-studies/) ‹65%→96.9% Inbox rate in 3 weeks > “MailSoar audited our email deliverability and provided recommended next steps. The audit was extremely thorough, and recommended next steps well communicated with a clear perspective on prioritization.” 60%→98% Inbox Placement > “MailSoar helped us stop the bleeding quickly, then restructure our email marketing, sales, and product approach. Problem solved!” [Read the case study](https://www.mailsoar.com/case-studies/fintech/) 35%→96% Inbox Placement > “Pierre and his team from Mailsoar have helped our company improve our email deliverability metrics to ensure that we get as many of our emails in our customers inbox as possible. Prior to his team working with us we saw a large number of emails going into spam, junk, or for the case of gmail, promotions/social. . As an online marketplace, emails are a crucial component to our supply and demand components interacting efficiently. This has helped improve that efficiency.” [Read the case study](https://www.mailsoar.com/case-studies/citizenshipper/) 30%→95% Inbox Placement > “MailSoar had a huge impact on our business and I highly recommend them. They helped us grow our open rate from ~10% to almost 50% for our eCommerce store by optimizing our email strategy and implementing various deliverability tactics. We have been using their service for a few months now, and I couldn't be happier with their knowledge, expertise, and great communication.” [Read the case study](https://www.mailsoar.com/case-studies/deliverability-at-scale/) 20%→98% Inbox Placement > “We came to MailSoar to help with our deliverability. We were so happy with their work on this, that we have continued to work with them for the past year to monitor our deliverability and to act as trusted consultants for a very important email marketing program. Our email deliverability metrics have drastically improved since starting with MailSoar. As a result of this email performance and revenue improved drastically.” [Read the case study](https://www.mailsoar.com/case-studies/ogee/) 20%→95% Inbox Placement > “We partnered with MailSoar to improve our email deliverability and sender reputation. They helped us set up a new dedicated subdomain to isolate our transactional/marketing mail flow from our primary domain, and worked with us to bring our DMARC compliance up to 97%. Since implementing MailSoar's recommendations, our email delivery rate has climbed to 99.6%. Just as importantly, the sender reputation for both humanx.co and mail.humanx.co went from "Bad" to "High". A great turnaround that's had a real impact on our ability to reliably reach our audience.” [Read the case study](https://www.mailsoar.com/case-studies/human-x/) 60%→98% Inbox Placement > “From time to time, we have had issues with our deliverability, and every time MailSoar has helped us resolve the problem and put in practices that have kept us out of trouble. We went from a place of having consistent issues with deliverability a couple of years ago to a place now where we rarely have them. And even when we do, these guys are the absolute experts in what is going on in the industry and know how to get deliverability issues resolved instantly. Cannot recommend them highly enough.” [Read the case study](https://www.mailsoar.com/case-studies/saas-b2c/) 15%→100% Inbox Placement > “Deliverability of Arcads email. We went from a very poor domain reputation to solid inbox delivery, very happy with the collaboration.” [Read the case study](https://www.mailsoar.com/case-studies/arcads/) 25%→95% Inbox Placement Rate > “We are facing email deliverability issues, and Mailsoar gave us great free advice to start, and then we went forward with an email audit from them that set us up to fix the issues we have. In just over a week, we received an audit and an action plan that we are implementing to recover our email deliverability. We are highly confident that the plan will work and be successful.” [Read the case study](https://www.mailsoar.com/case-studies/blaze-ai/) 0%→95% Inbox Placement > “I was running a complex, large-scale email campaign (...) and unfortunately, we discovered that poor hygiene and other technical issues meant almost all of our emails were going to spam. The MailSoar team was so proactive, creative, and professional. I knew I didn't just have a vendor: I had a true partner whom I could trust completely, and who cared about the success of this project as much as I did. MailSoar saved my email campaign contract. I absolutely could not have done this without them.” [Read the case study](https://www.mailsoar.com/case-studies/we-love-book-seller/) 30%→98% Inbox Placement > “Pierre understood the expectations of the job, was able to properly articulate the challenges we faced, and did a great job communicating with us through every phase of the project until it was completed. Most importantly he successfully completed the project in a timely manner. I would highly recommend Pierre.” [Read the case study](https://www.mailsoar.com/case-studies/finance/) 75%→99% Inbox Placement > “We were facing issues with email deliverability and Pierre and his team were able to help solve them.” [Read the case study](https://www.mailsoar.com/case-studies/getflex/) > “Adaptable, Excellent client service, Client-minded, Proactive, Performance, Availability, Analytical skills, Skillness, Very good relational skills, Good coaching, Helpful, Trustworthy, Punctual, Friendly, Quality of execution, Professional, Flexible, Responsive, Attentive, Good communication.” > “A growth partner that really makes a difference. MailSoar has had a major impact on our business by helping us seize new opportunities and streamline processes that were holding us back. Their expertise and support have made them a true growth partner, capable of delivering concrete results while supporting our development in a committed and sustainable manner.” > “Open rates above 40% and a rebuilt reputation MailSoar provided us with decisive expertise by quickly assessing our situation, advising us, and executing an effective plan. In a short period of time, we achieved open rates above 40% and high click-through rates, while rebuilding our reputation score. Their intervention allowed us to escape the constant pressure surrounding campaigns and calmly refocus on content.” › ##### Get the next edition in your inbox Join 1,000+ email professionals and receive our monthly newsletter straight to your inbox. By subscribing, you agree to our [Privacy Policy](/privacy-policy/) . Unsubscribe anytime. ### Good call. You’re in. A welcome email just landed in → Go back to MailSoar ##### Get the next edition in your inbox Join 1,000+ email professionals and receive our monthly newsletter straight to your inbox. By subscribing, you agree to our [Privacy Policy](/privacy-policy/) . Unsubscribe anytime. ### Good call. You’re in. A welcome email just landed in → Go back to MailSoar ##### More email deliverability resources ##### Glossary 120+ email deliverability terms explained in plain language — from DMARC to greylisting. [Browse the glossary](/deliverability-glossary/) ##### Free Tool Instantly check if your campaigns land in the Inbox, Spam, or Promotions — and find out why. [Test the tool](https://inbox.mailsoar.com/) ##### FAQ Quick answers to the questions marketers ask us most about inbox placement and reputation. [Explore the FAQ](/email-deliverability-faq/) ##### Follow us on LinkedIn Deliverability tips, industry news and MailSoar updates, straight to your feed. [Follow us](https://www.linkedin.com/company/mailsoar/) #### Ready for fast, measurable email performance? Emails in spam, a blacklisted domain, open rates dropping — tell us what’s broken and get a straight answer in 30 minutes on how we can help. No commitment. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site)