--- title: "Webinar: Is Your Email Program Ready for Black Friday?" id: "26291" type: "post" slug: "black-friday-email-readiness" published_at: "2026-10-19T09:46:45+00:00" modified_at: "2026-10-22T16:52:46+00:00" url: "https://www.mailsoar.com/resources/webinar/black-friday-email-readiness/" markdown_url: "https://www.mailsoar.com/resources/webinar/black-friday-email-readiness.md" excerpt: "Free live webinar on Tuesday, November 10, 2026 at 12 PM ET (6 PM CET): what to check and fix in your email deliverability before Black Friday and Cyber Monday. Replay for everyone who registers." taxonomy_category: - "MailSoar News & Events" taxonomy_post_tag: - "Webinar" --- ![MailSoar free live webinar: Is your email program ready for Black Friday? Tuesday, Nov 10, 12 PM ET / 6 PM CET](https://www.mailsoar.com/wp-content/uploads/2026/10/webinar-black-friday-email-readiness-mailsoar-v2.png)Live expert webinar · 45 minWebinar replay · 45 min ## Is your email program *ready for Black Friday?* The deliverability checklist to protect your campaign performance. A live MailSoar session for email, CRM and lifecycle teams.The recorded MailSoar session for email, CRM and lifecycle teams. Free live webinar## Save your free seat Is your email program ready for Black Friday? - **Tuesday, November 10, 2026** - **6 PM CET**· 12 PM ET - **45 min live**· Q&A with Pierre Pignault - Your access link by email, plus a reminder before we go live - The Black Friday deliverability readiness checklist - The replay, even if you can’t attend live Register for the webinarBy registering you agree to be contacted by MailSoar about this event. You can unsubscribe at any time. 45 min · Recorded Nov 10, 2026 ## Watch the replay Free. Enter your work email to unlock the video, the slides and the readiness checklist. Video player: replace with the HubSpot or Wistia embed ## Your replay is unlocked - [Slides (PDF)↓](#) - [Black Friday readiness checklist (PDF)↓](#) [Request your free Health Check](https://mailsoar.com/free-deliverability-check/) - **17 days**between the session and Black Friday (Nov 27) - **45 min**of practical advice, on demand, in 6 chapters - **1 Billion+**Monthly emails delivered to our clients’ primary inbox - **4.9/5 *★★★★★***on 200+ verified customer reviews - **25 Experts**A unique team of senior deliverability consultants [Next step Save your seat, then claim your free Black Friday Health Check →](#register) [Next step Watch the replay, then claim your free Black Friday Health Check →](https://mailsoar.com/free-deliverability-check/) Why now ## Peak season leaves no room for deliverability surprises One blocked or spam-foldered campaign during Black Friday week costs far more than any other week of the year. This session is your windowThe replay is your window to find and fix the risks while there is still time. ★ Trusted by 500+ growth, marketing and CRM teams worldwide What you will learn ## Spot the risks. Fix the emergencies first. - Risk 1### Authentication gaps The SPF, DKIM and DMARC mistakes that quietly push your campaigns to spam or get them rejected. - Risk 2### A fragile sender reputation How list hygiene, low engagement and spam complaints can hurt you right when volume peaks. - Risk 3### Volume spikes How to plan your sending volume and campaign calendar so a surge does not trigger blocks. - Emergency plan### What to do if it goes wrong live The monitoring routine and the priority actions to take when every hour of the campaign counts. MailSoar · Free offer ## Get your free Pre-Black Friday Deliverability Health Check Identify potential deliverability risks before your biggest email campaigns of the year. [Request your free deliverability check](https://mailsoar.com/free-deliverability-check/) - Identify potential issues affecting inbox placement - Review key deliverability fundamentals - Understand which actions to prioritize before Black Friday Who it’s for ## Built for the teams who own the send button ### Email and CRM teams Check your setup and your sending plan before volumes spike. ### Lifecycle marketers Keep automated flows landing in the inbox during the busiest weeks. ### Growth and revenue leaders Protect the channel that carries a large share of holiday revenue. Speakers ## Hosted by MailSoar, a deliverability consulting agency Your host [https://www.linkedin.com/in/pierrepignault/](https://www.linkedin.com/in/pierrepignault/) Pierre Pignault Founder & CEO, MailSoar MailSoar is a deliverability agency. Pierre and his team of 25 experts help email, CRM and growth teams reach the inbox, with experience across 500+ clients. [Book a meeting with Pierre](https://meetings-eu1.hubspot.com/mailsoar/bfcm-review-session?lang=en&utm_source=webinar-page&utm_medium=landing-page&utm_campaign=bfcm-2026-webinar&utm_content=host-card-book-meeting) Read Pierre online - [MailSoar blog · ArticleWhat Is DKIM2, and How Will It Change Email Authentication?](https://www.mailsoar.com/resources/article/dkim2-email-authentication/) - [Podcast · March 2026Inside Deliverability: An Email Guy’s Email Guy, on The World’s Best Email and Retention Podcast](https://podcasts.apple.com/ph/podcast/ep-79-inside-deliverability-an-email-guys-email-guy/id1772940578?i=1000756982475) - [Stripo · Interview, 2025Deliverability Decoded: Pierre Pignault on what really impacts your inbox placement](https://stripo.email/blog/deliverability-decoded-pierre-pignault-on-what-really-impacts-your-inbox-placement/) Agenda ## 45 minutes to get your sending ready for peak seasonJump to the chapter you need 1. 5 min0:00Intro ### The Black Friday deliverability challenge Why inbox placement matters most during peak sending periods. 2. 10 min5:00Foundations ### Check your technical foundations SPF, DKIM, DMARC, sending domains and sender reputation. 3. 10 min15:00Reputation ### Protect your sender reputation List hygiene, engagement, spam complaints and segmentation. 4. 10 min25:00Planning ### Prepare your email program for peak season Sending volume, campaign planning, monitoring and prioritization. 5. 5 min35:00Checklist ### Your Black Friday readiness checklist The essential actions to complete before launch. 6. 5 min40:00Q&A ### Q&A and MailSoar’s free diagnostic How to request the free Pre-Health Deliverability Check. Before you save your seatBefore you watch ## Still wondering if it’s for you? A deliverability expert answers The questions Pierre and the MailSoar team hear most, answered in a few lines. Is the webinar free?Yes. Registration is free, and registrants receive the replay and the readiness checklist. Can’t attend live?Register anyway. Everyone who registers receives the replay the day after the session. Is the replay free?Yes. Enter your work email to watch it and to get the slides and the readiness checklist. Can I jump to a specific topic?Yes. The agenda above lists the chapters with their timestamps, so you can go straight to what you need. What does the free diagnostic include?It reviews key deliverability fundamentals to flag risks that could affect inbox placement, and helps you prioritize actions before Black Friday. A MailSoar expert can then walk you through the findings. Do I need a specific email platform?No. The advice applies to any team sending marketing and lifecycle email, whatever the platform. Tuesday, November 10 · 6 PM ParisReplay available now ## Walk into Black Friday with a clean sending setup Free live session, readiness checklist and replay included.Free replay, slides and readiness checklist. Then let us check your setup for you. [Save my seat](#register) [Request your free Health Check](https://mailsoar.com/free-deliverability-check/) ### Get personalized advice Improve your email deliverability and maximize inbox placement with MailSoar. [Talk to a deliverability expert](https://meetings-eu1.hubspot.com/lawrence-heslin/site) [https://trustfolio.co/en-GB/profil/mailsoar-hr0DVt0nk/reference/lZkya2tVFJj](https://trustfolio.co/en-GB/profil/mailsoar-hr0DVt0nk/reference/lZkya2tVFJj) > We partnered with MailSoar to improve our email deliverability and sender reputation. They helped us set up a new dedicated subdomain to isolate our transactional/marketing mail flow from our primary domain, and worked with us to bring our DMARC compliance up to 97%. Since implementing MailSoar's recommendations, our email delivery rate has climbed to 99.6%. Just as importantly, the sender reputation for both humanx.co and mail.humanx.co went from "Bad" to "High". A great turnaround that's had a real impact on our ability to reliably reach our audience. [in](https://www.linkedin.com/in/emilynarcessian/) [Emily Narcessian Global Head of Product, Human X](https://www.linkedin.com/in/emilynarcessian/) [Read the case study](https://www.mailsoar.com/case-studies/human-x/) #### Other deliverability content you might like [https://www.mailsoar.com/resources/article/saas-spam-to-scale/](https://www.mailsoar.com/resources/article/saas-spam-to-scale/) ##### [MailSoar News & Events](https://www.mailsoar.com/webinar/) ##### Email deliverability for SaaS: why it breaks as you scale 4 minutes [https://www.mailsoar.com/resources/article/dkim2-email-authentication/](https://www.mailsoar.com/resources/article/dkim2-email-authentication/) ##### [Authentication & DNS](https://www.mailsoar.com/authentication-dns/) ##### What Is DKIM2, and How Will It Change Email Authentication? 9 minutes [https://www.mailsoar.com/resources/article/new-brand-identity-website/](https://www.mailsoar.com/resources/article/new-brand-identity-website/) ##### [MailSoar News & Events](https://www.mailsoar.com/webinar/) ##### MailSoar unveils a new brand identity and a new website 4 minutes