The Impact of Dark Mode in Emailing
Deliverability expert
March 9, 2022
Summary The dark mode (or night mode) is a functionality allowing to adapt the colors of an email, app, or website, in order to make
Email Deliverability
What’s the difference between a metric and KPI?
Deliverability expert
August 26, 2021
Summary As you know, the key to success in email marketing is tracking and measuring the Key Performance Indicators (KPIs) regularly. But before starting the
The era of transparency for better deliverability
Deliverability expert
August 3, 2021
Summary Getting into the main inbox is all about being compliant, and being able to show it – meaning that the spam filter will easily
Social Prospecting: 5 advices before starting
Deliverability expert
July 30, 2021
Summary Social media is now part of our daily life and has become one of the most important sales and marketing instruments for companies. You
Email KPIs You Should Be Tracking
Deliverability expert
July 19, 2021
Summary As you know, the key to success in email marketing is tracking and measuring the metrics regularly. By doing this, you will be able