Email deliverability by email provider: key insights in 2025

Email deliverability in 2025 – Visual summary of inbox placement rates and spam filtering across Gmail, Outlook, Yahoo, and Apple, designed by MailSoar

Table of content In 2025, mastering email deliverability means more than just avoiding the spam folder. With new requirements, evolving spam filtering powered by AI, and unique rules for every email client and mailbox provider (MBP) or email provider, email marketers must now take a more tailored approach. At MailSoar, we call this precision deliverability. […]