Summary
With over 1.8 billion monthly active users, Gmail is one of the most widely used email services in the world. Email has also become an essential communication tool in the business world, with more than 347.3 billion emails expected to be sent every day by 2023 (source: Statista).
In this context, it’s important to know that the messages sent from your email account are reliable and secure. The Google Mail certification badge is a mark of trust that proves your Gmail is authentic and secure. This article explains how the badge works and how to get Gmail certification for your business account.
Gmail badges: Find certified businesses at a glance
When you receive an email from a certified account, the brand logo will appear in the avatar slot instead of the initials. This assures the user that it is the official company address and not a spoof.
To help with identification, Google’s email tool has introduced the famous blue checkmark that, when hovered over, displays the message “The sender of this email is certified”. It’s an easy way to distinguish certified businesses from scammers.
To receive this certification, businesses must be part of Gmail’s Brand Indicators for Message Identification (BIMI) program, which will be available starting in 2021. Businesses that have already signed up will automatically receive the blue checkmark. Learn how to set up BIMI for your business in our dedicated article.
➡️ What Is BIMI And How Authenticate Emails With Your Logo?
The verification badge is already being rolled out globally to all users of Google services, including Google Workspace subscribers, former G Suite Basic and Business customers, and individuals with a personal Google Account.
The Gmail badge will be visible to everyone
Google emphasizes the importance of authenticating the email users receive in order to stop spam and build trust in senders. As a result, the visibility of the Gmail blue tick will be extended to all users of the platform.
How to get your Gmail certification ?
If you are a user of the service, you can obtain Blue Certification by meeting the following requirements
- Own the domain name used by your professional email service
- Have a brand logo for validation
- Have adopted the DMARC certficate, an anti-spam and phishing protection.
Once you meet these requirements, you will need to purchase a VMC certificate from one of the two certification authorities that offer it.
After verification, and within one month, you’ll be able to receive this certification and complete the configuration of your BIMI registration.
How logo affects open rates?
The Gmail badge is a great way to reinforce your corporate identity and differentiate yourself from scammers and competitors.
Statistics show that email open rates play a critical role for digital marketers. Businesses have several methods at their disposal to improve these numbers. If something as simple in theory as including a verified logo can have a positive impact, shouldn’t it be a top priority for all marketers?
In a study by Red Sift and Entrust, they examined the impact of logo display on transactional email open rates in the US and UK. By displaying it, they saw an increase of over 6%, while a competitor’s rate dropped by 10% in the US market.
Similar results were seen in the UK. One company saw its open rate increase by 38% thanks to the logo, while another company lost 11% of its market share.
With this certification badge, your recipients will be able to easily verify the authenticity of your email address and place their trust in you. By following the steps outlined in this article, you’ll be able to get your Gmail certification and start reaping the benefits for your business.
MailSoar is a deliverability agency who can help your deliverability grow.
The MailSoar teams are committed to improving your deliverability and creating a more consistent email experience for your recipients. If you’d like to achieve Gmail certification for your business and ensure that your emails are delivered directly to your recipients’ inboxes, the MailSoar team is here to help. Contact us to learn more about our email deliverability services and how we can help you improve your business communications.
