Mailsoar helps you promote your products
Summary
Customer presentation
Gasiline is an online store
Gasiline is an online clothes shop featuring art as well and ran by François Samain and his wife. He contacted us to pitch one his personal creation, a metal Christmas tree, to hotels in France, Belgium, and Luxembourg.
Key project information
Budget
$1.2K
Growth opportunity
Sold instantly a batch to a hotel group in Belgium, got in touch with more than 10 hotels for a potential future purchase, was able to raise website frequentation.
Length of the project
1 month
Solutions from our experts
Content adaptation
We tailored the emails to male and female contacts separately. This allowed us to personalize the automated emails with Mr. or Mrs. X, essential in European culture, which helped us get responses.
Promoting the product
In the body of the e-mail, we pointed out that the tree had been designed by François.
Content links
We've added links to the website, as well as some photos, so that the email doesn't feel too “salesy”. We also integrated the press article dedicated to François and his products.
From a LinkedIn search, we generated a list of contacts to email:
- Hotel General Managers
- Purchasing Managers
- Hotel managers
- Hotel decorators
Next, we created a sequence of four emails in French to introduce François and his creations, as well as a presentation of the tree so that it would be in the hotel the following Christmas.
