SANTA BARBARA EVOLUTION LANDSCAPE
A few details
Santa Barbara Evolution Landscape, a CA-based high-end landscaping company, contacted us to help them start a newsletter from scratch. Jorge, CEO had prior to the project obtained lists of local businesses and homeowners.
A few numbers
How we solved it
We started to create the first version of the layout of the newsletter, with 3 articles and one video that Jorge would do for the letter. At times, Jorge would also write a letter to the subscribers. Thorugh A/B testing and comparative analysis of the results, we started to find out what topics were the “hottest” and would generate the most clicks.
We ran into some trouble, as the quality of the leads brought by the third-party provider was fluctuant, and ended up getting kicked out of our MailChimp account, as well as having our original domain blacklisted.
We were able to recover all the data from our email account, and we switched to a new domain, with a proprietary IP address to control our reputation. We ran spam check on all of the email contacts, started offering an unsubscribe button on top and made sure our emails were as deliverable as possible.
We now have successfully built a fan base of over 3 000 monthly readers, and our issues get around 60% open rate, 60% click rate. We now feature seasonal tips and have readers sending us emails with feedback or questions on a particular topic that we were featuring.