How the MailSoar experts succeeded
establish a list of monthly readers
for newsletters?
Summary
Customer presentation
Santa Barbara Evolution Landscape, Landscape design agency
Santa Barbara Evolution Landscape, a CA-based high-end landscaping company, contacted us to help them start a newsletter from scratch. Jorge, CEO had prior to the project obtained lists of local businesses and homeowners.
Key project information
Budget
$10K Growth
Software Used
MailWizz + SMTP externe
Length of the project
6 months
Growth opportunity
built a list of 3000 subscribers reading 2 issues monthly
Solutions from our experts
Database management
Have a list of email addresses good enough to be contacted. We had to remove all generic emails (info@, hello@,) as well as inactive email addresses.
Quality lead generation
We clearly gave the recipient the opportunity to unsubscribe if they weren't interested. Once this was in place, we had almost no complaints or spam problems.
Content creation
We were able to get in touch with some of our readers to find out how they felt about the content, and we improved our topics and layouts accordingly.
The work done by MailSoar
We began by creating a first version of the newsletter layout, with three articles and a video specially created by Jorge. From time to time, Jorge writes a letter to newsletter subscribers. Using A/B testing and a comparative study of the results, we began to find the most relevant topics that would generate the most clicks.
We did run into a few difficulties, however: as the quality of the leads brought in by a third-party supplier was variable, we ended up being kicked out of our Mailchimp account, and the domain name was blacklisted.
However, we were able to retrieve all our account information and changed the domain, with a priority IP address to control our reputation. We ran spam tests on all our contacts and started offering an unsubscribe button at the top of the email to ensure optimal newsletter deliverability.
We’ve managed to build up a list of over 3,000 monthly readers, and the newsletters achieve around a 60% open rate and 60% click-through rate. The newsletter offers seasonal tips and invites readers to share their comments or questions by email.
