How the MailSoar experts accompany their expansion according to their business needs?

Customer presentation

Univoice musical language school

Sami contacted us back in January 2019 as he was growing his e-learning/music streaming company. He already had secured a few artists in the US to stream in his catalog, but he needed to have artists from all over the world. His idea was the following: “make his subscribers learn a foreign language through listening to music originally from this country”. His promise is actually backed up by science that shows that listening to foreign languages through music increase your brain awareness and receptivity to new words.

Key project information

Budget

$15K

Software used

Gmass + external SMTP

Length of the project

9 months

Growth opportunity

Grow the French artist portfolio from 0 to over 100 artists and labels through email campaigns

Solutions from our experts

Database creation

We created a new, very precise email list. We made sure to keep the list small (less than 100 contacts per campaign).

Relevant content

We sent an attractive e-mail copy for artists looking for recognition, like most of the small artists we contacted. We were able to share their music with the world and help them grow their subscriber base.

A/B Testing

We set up A/B tests to find the best subject, introduction, content... We followed up until we had a definitive rejection or a signed agreement with the prospect.

Work plan by Mailsoar for Univoice

Our aim was to create a sequence of emails and send them to independent artists, labels and record companies, asking them to use their music for free. The process was as follows:

Create an ideal profile of the artists and labels most likely to accept our proposal
Gather a list of artists, Facebook profiles and other social networks to be able to contact them on different platforms.
Create a sequence of 5 templates to be sent to different platforms at the same time.
Launch the campaign and follow up on leads until we get a deal, their music and album cover.