What is email deliverability, and what factors impact it?
Email deliverability is a term you may not be familiar with, but it’s an important concept to understand and master if you want to improve your communications strategy through e-mail marketing.
It’s often a mystery why some e-mails end up in the inbox while others are never seen.
Why are your e-mail campaigns not working? Learn about e-mail deliverability to maximize the success of your campaigns.
What is e-mail deliverability?
Email deliverability is a term that describes the likelihood and ability of an e-mail to be delivered to its recipient without being rejected by ISPs (internet service providers) or spam filters, for example.
When you send an e-mail to an acquaintance or a friend, there is a good chance that it will be delivered to his main mailbox. This is because it is a one-to-one communication, so it is not considered as spam by the various filters.
However, when you send a newsletter or e-mail marketing campaign, your distribution list is larger, and it will be more difficult to get your messages delivered to the inbox of everyone on your entire mailing list.
This e-mail deliverability can vary depending on a number of factors.
Factors that impact your deliverability
For the good deliverability of your e-mails, you must take into account several factors. Indeed, there are many elements that can affect the w