How MailSoar helped Braderie.pro, a french marketplace to increase by more than 30% open rate?

Customer presentation

Braderie.pro is a France-based marketplace and a startup.

They sell to construction professionals unsold inventory from other construction companies with a discount and help reduce material costs and waste.

They deliver emails for transactional and marketing purposes to their opt-in contact list on SendInBlue.

Key project information

Type of emails

Transactional & Marketing
Opt-in list

Budget

$ 1 K / month

Monthly Volume

< 100 K / month

Software use

Sending Blue

Growth opportunity

Open rates on major ESP have more than tripled, so did the revenues.

Project description

Because of the lack of best practices and compliance from their team, the open rates were overall very low, and they would experience frequent blocks and spam placement.

Background

We initially did a deliverability audit to create a list of recommendations to implement.

Among these recommendations the most important were:

1. Securing the signup form to avoid invalid email addresses and wrong typos, reducing the bounce rate as well.
2. Cleaning the existing lists on the interface.
3. We had to work on authentications and envelope / friendly from alignment. We also create a new subdomain to send emails and receive emails that will perfectly pass a DMARC test.
4. We isolated the 30 days openers and sent marketing communications to them only for a month to raise the reputation of the domain & IP address, damaged by the lack of best practices. We then widened the segment to 60 then 90 days openers

Solutions from our experts

Implement ZeroBounce.net on all signup forms, clean the existing lists & only use “valids” (reject catch alls to avoid any risk of residual hard bounces)
Implement dynamic segmentation of the geographic lists to target previous openers and raise the engagement rates artificially for a few weeks.
Daily seed list testing to monitor inboxing progress
DMARC monitoring to make sure that the authentication & alignment are correct
We reached out to the MSFT & Google deliverability team to inform them of the best practices that we established and ask them to remove them off blacklists.
We delisted the dedicated IP from any third party blacklist.

Results obtained by our experts

We offer ongoing support:
● Monitoring of key KPIs with alerts, as well as daily list tests on all ESPs.
● Ongoing assistance to optimize their new models and maintain best practice compliance levels .

Open rate

0 %

Thanks to the resolution of the Gmail blocking problem

Braderie.pro shares its experience with MailSoar

We turned to MailSoar because of a problem with deliverability to the main ISPs, which was leading to very low opening rates.

MailSoar helped us put in place a step-by-step strategy to improve our reputation, to gradually unblacklist from the ISPs and to achieve a sharp rise in open and click rates.

All these improvements had an immediate impact on our sales.