How MailSoar helped CitizenShipper to not landing in spam and increase their open rate?

Customer presentation

CitizenShipper, a matchmaking platform for collaborative transport

CitizenShipper is a Texas-based startup how is sending massive amounts of emails that get low open rates.

CitizenShipper needed expert consulting to assess why they landed in spam and how to make sure we can achieve and maintain optimal deliverability.

Key project information

Type of emails

Transactional & Marketing

Budget

$ 2K / month

Software use

SendGrid, SendWtihUs, MixPanel

Growth opportunity

Make sure that they achieve and maintain optimal email deliverability for their transactional email infrastructure

Project Description

CitizenShipper is a Texas-based startup specialized in shipping goods and pets through regular citizens in the US driving around. They are sending massive amounts of emails (over 5M/months) including shipment notifications that get low open rates.

98% of the traffic is transactional and triggered by two template libraries. The main issues they had were the low open rates of their onboarding and most important transactional emails due to the fact that they were landing mostly in spam.

CitizenShipper needed expert consulting to assess why they landed in spam and how to make sure we can achieve and maintain optimal deliverability.

Background and issues

Define a plan with a comprehensive audit

CitizenShipper uses SendGrid & MixPanel to send emails. Their emails are triggered via API calls in the template library and then get sent to their recipients.

The project started with an initial audit to assess their overall issues and put in place an improvement plan as quickly as possible.

We then maintained continuous support since now almost a year to make sure we maintain the optimal delivery achieved.

Solutions from our experts

Use of new delivery platforms for these IP addresses

We have solved the authentication problems that allow us to control deliverability and the improvements to be implemented:

Installation of an API filter to filter out typing errors or invalid email registration forms. This eliminated invalid e-mails from the backend
from the backend and improve the reputation of the domain and sending IP.
We performed a performance and placement analysis of each template, ranking templates from “most deliverable” to “least deliverable”.
We implemented an updated infrastructure mapping that took into account the latest 2020 guidelines on deliverability best practices.
deliverability best practices.
We set up performance monitoring tools and an alert mechanism to be aware of any event that might affect deliverability.

Feedback on MailSoar's work for Citizenshipper

Pierre and his team at Mailsoar have helped our company improve our email deliverability metrics to ensure that we get as many emails as possible into our customers’ inboxes.

Before his team worked with us, we saw a large number of emails going to spam, junk mail, or in the case of Gmail, promotions/social networks… .

As an online marketplace, e-mail is a crucial element for our supply and demand components to interact effectively. This has helped improve that efficiency.