Case Study
ClickTrix
How did MailSoar experts manage to increase click-through rates for affiliate emails by over 165%?
ClickTrix is a digital marketing agency that helps businesses develop their digital strategy through customized solutions and software.
As part of their business, the company sends daily mailings and their subscribers receive affiliate email campaigns featuring online job opportunities. All email addresses are subject to a Double Opt In protocol. ClickTrix’ contact lists are growing by approximately 5,000 new contacts daily.
The company decided to contact our deliverability experts when they realized they were having major problems with their various email campaigns. Their click-through rate was more than 5 times lower than the market average and some customers were complaining about receiving communications directly in spam.
Project Scope
Type of emails
Affiliate email
Budget
Between 2 and 4k$/month
Monthly volume
12 to 15 Million emails per month
Software use
Mailwizz + Green Arrow. Aweber, Get Response
Length of the project
Ongoing since December 2020
Growth opportunity
Clicktrix had an open rate close to 5% with an average of 2,000 to 3,000 clicks per day. Currently, since we worked on the deliverability of their emails, the open rate is between 20-25%, with over 8,000 daily clicks.
Project Description
As part of our job for Clicktrix, we worked on several projects.
Once the deliverability audit as well as the immediate related recommendations were implemented, we kept on working on the different campaigns.
The background and the challenge
As we mentioned, we started by performing a complete deliverability audit of the various infrastructures when the company requested our services. This step, which is essential, allows us to understand precisely the issues and to implement the action plan as soon as possible.
During the audit, we noticed that until September 2020, Clicktrix had fairly good click-through rates and opening rates of around 5,000 clicks per day.
However, since then, the open Rate and click rate had dropped significantly. The company reached less than 5% of opening rate and less than 3 000 daily clicks.
As a reminder, the company sends daily emails with job offers to be filled at home. The opening and click rates are therefore generally higher than these.
Recommended solutions from our MailSoar experts
To fix the deliverability and spam issues, the MailSoar experts in charge of the project decided to suspend the domains that had a bad reputation within Google. The domains had been analyzed during the initial audit.
Once the domains were identified and handled upstream, the domains were moved to a shared IP address pool. This was done at Green Arrow, which had a very good reputation for project-specific IP addresses.
As we had changed the IP address of some addresses, it was important to warm up these new addresses. Indeed, when switching platforms, the sender score is considered as being neutral because no email has been sent from this new account.
This stage is very important for the email deliverability and allows ISPs to avoid identifying the messages as spam. The goal was to solve the spam problem by creating a new high sender reputation for this company.
To ease and improve the deliverability of email communications we also decided to use new sending platforms for these IP addresses (Aweber and Get Response) that matched ClickTrix’s needs and objectives
Our Results
Our self-hosted email platform was experiencing bad deliverability issues, to the point where our open rates and clicks were 5-6x lower than normal and we were landing in spam for Gmail and other important email providers.
The MailSoar team worked with us for several months through some very challenging issues. There was not a quick fix for our problems, but Pierre never gave up on us, he promised to stick working with us until he got us back in the inbox, and he delivered on that promise. Pierre has a talented and growing team at MailSoar and they are a pleasure to work with. He is also a man of great integrity and a cool guy. Highly recommend working with them if you have email deliverability issues.
Ben Palmer
CEO
Meet the heroes saving your emails from the flames of the spam folder.
