How did MailSoar experts manage to increase click-through rates for affiliate emails by over 165%?
Summary
Customer presentation
ClickTrix, Digital marketing agency
ClickTrix is a digital marketing agency that helps businesses develop their digital strategy through customized solutions and software.
As part of their business, the company sends daily mailings and their subscribers receive affiliate email campaigns featuring online job opportunities. All email addresses are subject to a Double Opt In protocol. ClickTrix’ contact lists are growing by approximately 5,000 new contacts daily.
The company decided to contact our deliverability experts when they realized they were having major problems with their various email campaigns. Their click-through rate was more than 5 times lower than the market average and some customers were complaining about receiving communications directly in spam.
Key project information
Type of emails
Affiliate email
Budget
Between 2 and 4k$/month
Monthly volume
12 to 15 Million emails per month
Software use
Mailwizz + Green Arrow. Aweber, Get Response
Length of the project
Ongoing since December 2020
Growth opportunity
Clicktrix had an open rate close to 5% with an average of 2,000 to 3,000 clicks per day. Currently, since we worked on the deliverability of their emails, the open rate is between 20-25%, with over 8,000 daily clicks.
Project Description
As part of our job for Clicktrix, we worked on several projects.
Solving the spam problem
In fact, many recipients of the communications were finding the company's emails in the spam tab.
Once the deliverability audit and the associated immediate recommendations had been put in place, we continued to work with them on the various campaigns.
Once the deliverability audit and associated immediate recommendations had been implemented, we continued our work to provide them with the best possible support for their various campaigns.
Monitor their infrastructures
And guarantee that all emails are delivered to the main inbox on Gmail.
Emails are sent through four domains configured on three sending platforms: Mailwhiz, Aweber and Get response.
Check sender reputation
The reputation of Google Postmaster domains varies continuously from high to medium.
We make sure that this reputation is as high as possible so that the company's email communications are distributed to their customers.
Background and issues
An essential step: a complete audit of the various infrastructures
As we mentioned earlier, when the company called on our services, we began by carrying out a complete audit of the various infrastructures.
This essential step enabled us to identify the problem areas in detail, so that we could put the action plan in place as quickly as possible.
During the audit, we noticed that, until September 2020, Clicktrix had fairly good click-through rates and opening rates of around 5,000 clicks per day. Since then, however, opening and click-through rates have plummeted. At the time, the company was achieving an opening rate of less than 5%, and fewer than 3,000 clicks per day.
As a reminder, the company sends out daily e-mails with job offers to be filled at home. Open and click rates are therefore generally higher than these.
What the deliverability audit told us
Solutions from our deliverability experts
Pause domains with a bad reputation
To resolve the deliverability and spam issues, the MailSoar experts in charge of the case decided to pause the domains that had a bad reputation within Google. These domains had been analyzed during the initial audit.
Once the domains had been identified and dealt with upstream, they were moved to a pool of shared IP addresses. This was done within Green Arrow, which had a very good reputation for IP addresses specific to this project.
Heating up new IP addresses
As we had changed the IP address of some addresses, it was important to warm up these new addresses. Indeed, when changing platforms, the sender score is considered neutral, as no email has been sent from this new account.
This step is very important for email deliverability, and enables ISPs not to identify messages as spam. The aim was to solve the spam problem by creating a new high sender reputation for this company.
Use of new delivery platforms for these IP addresses
To facilitate and improve the deliverability of email communications, we also decided to use new sending platforms for these IP addresses (Aweber and Get Response) that corresponded to ClickTrix’s needs and objectives.
Results obtained by our experts
Thanks to our various actions for Clicktrix, the MailSoar experts have enabled the company to deliver their messages in a healthier and more sustainable way, and to increase their deliverability rate.
Open rate
Average daily opening between 20% and 25%.
of clicks
The number of monthly clicks has risen from 3,000 to 8,000 in 1 year
ClickTrix reports on its experience with MailSoar
Our self-hosted email platform was experiencing bad deliverability issues, to the point where our open rates and clicks were 5-6x lower than normal and we were landing in spam for Gmail and other important email providers.
The MailSoar team worked with us for several months through some very challenging issues. There was not a quick fix for our problems, but Pierre never gave up on us, he promised to stick working with us until he got us back in the inbox, and he delivered on that promise. Pierre has a talented and growing team at MailSoar and they are a pleasure to work with. He is also a man of great integrity and a cool guy. Highly recommend working with them if you have email deliverability issues.
- Ben PALMER
- CEO Clicktrix
