How MailSoar helped Ersties unlock the full potential of their email marketing?
Summary
Customer presentation
Ersties: A top brand in the adult entertainment industry facing email challenges
Ersties is a well-established brand in the adult entertainment industry, offering premium video content and fostering a strong online community. With a dedicated global audience, email marketing plays a crucial role in engaging subscribers, promoting exclusive content, and driving conversions.
However, their email deliverability issues were preventing them from effectively reaching their audience. Challenges such as unsegmented email streams, poor list hygiene, and the lack of real-time monitoring led to low open rates and unreliable transactional email performance.
Given the specific deliverability challenges of high-traffic industries, Ersties turned to MailSoar’s expertise to optimize their email strategy, ensure consistent inbox placement, and maximize engagement.
Key project information
Type of emails
Transactional & Marketing
Budget
Between $1,000 and $3,000 per month
Monthly volume
Over 500,000 emails per month
Email Service Provider (ESP)
Expert sender
Length of the project
Ongoing since 2023
Growth opportunity
- Emails landing in spam, reducing engagement.
- Low marketing open rates (~10%), harming conversions.
- No segmentation strategy, leading to high bounce rates and spam complaints.
- No deliverability monitoring, allowing issues to escalate unnoticed.
Project Description
To restore and optimize Ersties’ email performance, MailSoar designed a tailored deliverability strategy focused on:
Email Stream Separation
We segmented marketing and transactional emails by creating dedicated subdomains. This ensured that issues affecting marketing emails wouldn’t impact critical transactional communications.
Advanced Audience Segmentation
Using engagement-based segmentation, we classified recipients based on activity levels and historical interactions. This reduced spam complaints and improved sender reputation.
Real-Time Monitoring & Optimization
A continuous tracking system was deployed to monitor:
- Feedback loops to catch and resolve spam complaints quickly.
- Reputation tracking to ensure high inbox placement.
- Ongoing reporting to optimize campaign performance.
By integrating automated alerts and deliverability diagnostics, MailSoar ensured that Ersties could proactively address issues before they escalated
Background and issues
Unsegmented Email Streams
Marketing and transactional emails were being sent from the same domain, risking deliverability failures and potentially damaging critical transactional messages.
No Active User Segmentation
Emails were sent to broad, unfiltered lists, increasing bounce rates, spam complaints, and sender reputation issues.
No Deliverability Monitoring
Without constant tracking, deliverability issues went unnoticed until they severely impacted performance, leading to missed revenue opportunities.
Solutions from our experts
Subdomain Segmentation
MailSoar separated transactional and marketing emails, setting up dedicated subdomains for each stream. This protected crucial transactional messages from potential marketing-related deliverability risks.
Advanced User Segmentation
By analyzing engagement patterns, MailSoar implemented a data-driven segmentation strategy. Marketing emails were now sent only to engaged users, reducing spam complaints and improving sender reputation.
Real-Time Deliverability Monitoring & Optimization
Using MailSoar’s proprietary tools, a continuous monitoring system was implemented. This included:
- Real-time reputation tracking to detect and fix issues immediately.
- Automated alerts for spam complaints and bounce spikes.
- Detailed campaign performance reports for continuous optimization.
Results obtained by our experts
Expanded Reach with High Engagement
Thanks to better segmentation and list management, Ersties scaled their campaigns by 50% while maintaining high open rates.
Increase in Open Rates
Marketing open rates jumped from 10% to an impressive 40%, reflecting higher engagement and improved sender reputation.
Transactional Email Deliverability
Critical transactional messages now consistently reach inboxes, ensuring seamless user experiences.
Tripled Email Marketing Profitability
With higher engagement, optimized deliverability, and better targeting, Ersties’ email channel is now one of their top-performing revenue drivers.
Ersties shares its experience with MailSoar
We work with Pierre and his Team for several years now and their help is invaluable. We are working in the adult industry, so running successful email campaigns or even just simple things like hitting the inbox with your confirmation email can be a challenge. Pierre and his Team solved all these challenges for us. We now have a good email reputation, which translates into better communication with our customers and better retention and sales.
- Nina
- Co-Founder
