How MailSoar helped GrowthLabs to recover email deliverability and increase their open rate ?

Customer presentation

GrowthLabs, Online Brand Manager

GrowthLabs is a Lithuania-based company that handles multiple online-based brands how needed help to increase their open rate.

Key project information

Type of emails

Transactional & Marketing
Opt-in list

Budget

$ 1,5K / month

Software use

Klaviyo

Growth opportunity

Marketing campaigns open rates have X2, flow are all consistently above 30% of unique open rate.

Project description

GrowthLabs is a Lithuania-based company that handles multiple online-based brands.

Most of their emails are sent based on the action of their contacts on the platform, with some marketing campaigns in the middle. All of the contact bases are opt-in.

Most of their flows and email sequences had low open rates. Their onboarding emails, signup confirmation, or password request could land in spam or be undelivered due to reputation issues.

Background and issues

We did an initial audit of the infrastructure and concluded that the issues were due to:

1. Poor authentication/envelope from not matching the friendly from.
2. No list cleaning or signup protection was in place.
3. Some email flows were too long and affected by specific templates with poor deliverability.
4. There was no sunsetting policy so contacts would be emailed years after their last open.
5. The content of the emails being related to fat loss advice, some flow would land mostly in the spam or be undelivered due to Bayesian Filtering by SpamAssassin.

Solutions from our experts

We implemented an email verification software on the shop’s signup forms, we cleaned the current database and the hard bounce rate resume to below .3%
We reviewed the most important flow emails and modify them until the negative impact of the content became minor.
We targeted only 30 days openers on the marketing email campaigns.
We worked with the team on stabilizing volume change from one day to another. Altough on a shared IP, stable volume allowed better reporting and enhanced the overall open rates of the marketing batches.

Results obtained by our experts

We have recovered overall unique open rates of over 25%
The bounce rate has been controlled, there are no more blocks
The team was able to ramp up 2 more online brands using our engagement segmentation
We are now making sure that their marketing campaigns have the widest reach without affecting the reputation and open rates of the ongoing flows. We also work on content strategy and automation strategy to make sure we optimize the deliverability at each step of the email funnel

MailSoar, your expert deliverability agency

Are you experiencing deliverability problems in your company?

Whether you’re an experienced e-mail sender looking to improve your

infrastructure, or whether a large part of your company’s ROI is linked to the arrival of emails in the main inbox, our team of

team of experts will provide you with the best services to manage your deliverability

services.

We’ve helped senders of all sizes, from small targeted sales campaigns

sales campaigns or international transaction notification systems.

systems. We adapt and succeed in restoring our customers’ deliverability.

deliverability.

Our team is made up ofe-mail deliverability experts

data analysts and software developers, all tasked with devising the best

strategy and tools to reliably deliver your emails.

Reach your audience, not spam