How MailSoar helped Motion Traxx to recover email deliverability and increase their open rate?

Customer presentation

MotionTraxx is a fitness app that was launched in 2014.

When his founder contacted us, he had a wide list of over 50.000 contacts sitting on a Sendy interface. The open rates of the segment were about 2-3% on most campaigns, totaling less than 1500 unique open per issue.

Key project information

Type of emails

Transactional & Marketing
Opt-in list

Software use

Active Campaign

Growth opportunities

Unique opening rate over 28% of sales

Project description

Motion Traxx wanted to be able to transfer all the contacts into one software package, so that they could be sent at their own pace, not every day, with good deliverability.

We tested new software and found that Active Campaign seemed to provide the best interface, for ease of use and deliverability.

ease of use and deliverability of shared IPs

Background and issues

Identifying problems with Motion Traxx?

Our team of deliverability experts began with an initial

an initial audit of Motion Traxx’s infrastructure and concluded that

problems were mainly due to :

Low open rates (3-5%)
Emails arriving as spam for most ESPs

Solutions from our experts

We provided Deekron with a daily warmup schedule, we also used some proprietary bots to pre-warm the IP+domain couple on Active Campaign.
In the meantime we refined the content that he was sending on a daily basis, by refining its header and footer to remove the content negatively impacting the reputation.
We have established tracking tools to ensure a high reactivity in case of KPIs in downtrend:
● We are tracking the deliverability on a daily basis.
● We have a GlockApp test running every 3 day to ensure overall inboxing and deliverability
● We have a SendForensic tracker to help track content issues and follow the evolution of the IP & domain reputation.
The open rates of the latest campaigns, after the transfer was completed allowed Deekron to more than triple the amount of Unique Opens.

Results obtained by our experts

The transfer succeeded thanks to a careful warm-up plan and maintaining daily increases within the IP reputation's tolerance.
Deekron maintained daily weekday emails, achieving a unique open rate above 15% throughout the warm-up, building positive history while protecting reputation.
The re-engagement campaign for inactive Sendy contacts achieved a 28% unique open rate, boosting Deekron's daily opens from 1,000 to over 3,000, despite reducing his send size from 45K to 27K.

Motion Traxx shares its experience with MailSoar

Pierre is exactly the person I was looking for. Empathetic, very competent and professional, and very invested in improving our email marketing technology and its results.

He worked patiently with me every step of the way, not only giving strategies but also implementing them. I highly recommend him.