How Peekaboo School of English used MailSoar to improve deliverability
Summary
Customer presentation
Peekaboo School foreign language school
Peekaboo School of English, Spain, is a special school dedicated to teaching English to people of all ages. English remains one of the most spoken languages around the world. Therefore, Peekaboo is on a mission to help people not only learn but enjoy their classes. To Peekaboo, outstanding performance is only guaranteed in a fun and friendly educational environment.
Key project information
Type of emails
Transactional & Marketing
Budget
$ 1K
Software use
Analysis done with GlockApp & Various software
Growth opportunity
Asya wanted to improve email deliverability, so she can get back to having flawless interactions with her clients and staff.
Project description
Asya Kolosova, the CEO of the Peekaboo School of English, was frustrated by how her clients and teachers were not receiving her emails. According to Asya, the emails either ended up in the spam box or didn’t even deliver. Asya needs to communicate daily with her clients and teachers. This challenge was stopping Asya from maintaining a positive, transparent, and seamless communication with her clients.
Background and issues
Current state of emailing practices
When Asya contacted us, our first idea was to take stock of its emailing practices.
We quickly realized that Asya had no bad practices. However, after testing her IP, we discovered that she had fallen into over 50 spam traps in the last 7 days.
Asya uses a shared IP, which has been used by Russian senders for mass e-mailings, which have surely been reported as spam by most recipients. The fact that they were using the same IP address affected the reputation of Asya’s IP address.
Reputation problem with shared IP
Solutions from our experts
Asya’s former shared IP package was a SiteGround email hosting package.
So, we considered her budget and needs. Then I moved her email hosting from the shared plan to a Gsuite email server. Now she uses a Gmail IP address (209X…).,
Results obtained by our experts
By moving to Gsuite, Asya now enjoys greater email deliverability, which increased from 60% to 87%.
With no problems with her email deliverability, Asya’s emails no longer land in the spam box or elsewhere.
She is back to having excellent email conversations with her staff and teachers.
