Email Marketing & Performance
Why Real Estate is one of the lowest-performing industries in Email Deliverability?
If Email marketing continues to deliver one of the highest returns on investment across industries, however, not all sectors benefit…
Seasonal Campaign Tips for E-commerce: Drive Sales Without Hitting Spam
For e-commerce brands, Valentine’s Day campaigns represent a critical opportunity to drive sales—but they also come with significant email deliverability…
Real estate: why are your visit or reminder emails sometimes never received?
Camille is a rental manager in a Lyon agency. She uses a real estate CRM to send her payment reminders,…
Email events: improve the deliverability of your invitations
In the events sector, email remains a central channel for inviting participants to a trade show, conference or seminar. Used…
E-commerce emails, mistakes to avoid for better emailing deliverability
At MailSoar, every week we help e-tailers with recurring problems with their email campaigns. Despite the use of high-performance tools…
Email automation: optimize your deliverability
Emailing is a powerful tool in digital marketing, but let's be honest: sending each email manually would be a huge…
Boost Your Email Deliverability for Black Friday: Maximize Your Success
In ecommerce business, email is one of your best tools for staying in touch with customers, sharing product updates, and…
Email subject emoji: Should you use them to increase your open rates?
Smileys are a great way to liven up your email subject lines. They're eye-catching and can convey a lot in…
Black Friday 2023 Last Minute Email Wins
With the countdown to Black Friday 2023 underway, the success of your email marketing strategies depends on reaching customers' inboxes.
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120+ email deliverability terms explained in plain language — from DMARC to greylisting.
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Quick answers to the questions marketers ask us most about inbox placement and reputation.
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